12. Segmented information

12 Months Ended

Dec. 31, 2012

Notes to Financial Statements

Note 12. Segmented information

The Company operates in one reportable business segment, the business of marketing games and entertainment based on the game of bingo through its Internet portal, bingo.com, supported mainly by the revenue generated from the deposits received for the games for money and selling advertising on the website.  The revenue for the year ended December 31, 2012 and 2011, has been derived primarily from the revenue generated from the deposits received for the games for money.

The Company had the following revenue by geographical region.

	2012		2011
Gaming revenue
Western Europe	$	241,417	$	237,297
Central, Eastern and Southern Europe		15,748		29,575
Nordics		1,450,270		1,064,049
Other		13,700		19,032
Total gaming revenue	$	1,721,135	$	1,349,953
Advertising revenue
Nordics	$	6,891	$	9,931
Other		37,802		56,774
Total advertising revenue	$	44,693	$	66,705
Total revenue
Western Europe	$	241,417	$	237,297
Central, Eastern and Southern Europe		15,748		29,575
Nordics		1,457,161		1,073,980
Other		51,502		75,806
Total revenue	$	1,765,828	$	1,416,658

Equipment

The Company's equipment is located as follows:

Net Book Value	2012		2011
Anguilla	$	872	$	1,308
Canada		5,978		8,374
United Kingdom		1,131		1,696
United States of America		2,299		3,449
	$	10,280	$	14,827