Segmented information

6 Months Ended

Jun. 30, 2012

Notes to Financial Statements

Note 9. Segmented information

Revenue

The Company operates in one reportable business segment, the business of marketing games and entertainment based principally on the game of bingo through its Internet portal, Bingo.com.   Bingo.com is supported by the revenue generated from the deposits received for the games for money and by selling advertising on the website.  The revenue for the quarters ended June 30, 2012 and 2011, has been derived primarily from the revenue generated from the deposits received for the games for money.

The Company had the following revenue by geographical region.

		Six Months ended June 30, 2012		Six Months ended June 30, 2011		Three Months ended June 30, 2012		Three Months ended June 30, 2011
Gaming revenue
Western Europe	$	106,839	$	109,758	$	36,262	$	74,955
Central, Eastern and Southern Europe		12,060		20,812		2,418		10,406
Nordics		597,452		445,065		298,319		262,710
Other		10,443		7,955		2,870		4,342
Total gaming revenue	$	726,794	$	583,590	$	339,869	$	352,413
Advertising revenue
Nordics	$	2,050	$	2,216	$	338	$	1,592
Other		25,205		24,730		7,535		9,487
Total advertising revenue	$	27,255	$	26,946	$	7,873	$	11,079
Total revenue
Western Europe	$	106,839	$	109,758	$	36,262	$	74,955
Central, Eastern and Southern Europe		12,060		20,812		2,418		10,406
Nordics		599,502		447,281		298,657		264,302
Other		35,648		32,685		10,405		13,829
Total revenue	$	754,049	$	610,536	$	347,742	$	363,492

Equipment

The Company's equipment is located as follows:

Net Book Value		June 30, 2012		December 31, 2011
Anguilla	$	1,090	$	1,308
Canada		7,286		8,374
United Kingdom		1,413		1,696
United States of America		2,874		3,449
	$	12,663	$	14,827