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Segmented information
3 Months Ended
Mar. 31, 2012
Notes to Financial Statements  
Segmented information

Revenue

The Company operates in one reportable business segment, the business of marketing games and entertainment based principally on the game of bingo through its Internet portal, bingo.com, supported mainly by the revenue generated from the deposits received for the games for money and selling advertising on the website. The revenue for the quarters ended March 31, 2012 and 2011, has been derived primarily from the revenue generated from the deposits received for the games for money.

The Company had the following revenue by geographical region.

      Three Months ended March 31, 2012   Three Months
ended March 31, 2011
           
Gaming revenue          
Western Europe   $ 70,577 $ 34,803
Central, Eastern and Southern Europe     9,642   10,407
Nordics     299,133   182,354
Other     7,573   3,613
Total gaming revenue   $ 386,925 $ 231,177
           
Advertising revenue          
Nordics   $ 1,711 $ 624
Other     17,671   15,243
Total advertising revenue   $ 19,382 $ 15,867
           
Total revenue          
Western Europe   $ 70,577 $ 34,803
Central, Eastern and Southern Europe     9,642   10,407
Nordics     300,844   182,978
Other     25,244   18,856
Total revenue   $ 406,307 $ 247,044

Equipment

The Company's equipment is located as follows:

Net Book Value  

March 31,

2012

  December 31,
2011
         
Anguilla $ 1,199 $ 1,308
Canada   7,940   8,374
United Kingdom   1,555   1,696
United States of America   3,161   3,449
  $ 13,855 $ 14,827