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12 Months Ended
Dec. 31, 2011
Notes to Financial Statements  
Segmented information

 

13. Segmented information:

The Company operates in one reportable business segment, the business of marketing games and entertainment based on the game of bingo through its Internet portal, bingo.com, supported mainly by the revenue generated from the deposits received for the games for money and selling advertising on the website.  The revenue for the year ended December 31, 2011 and 2010, has been derived primarily from the revenue generated from the deposits received for the games for money.

The Company had the following revenue by geographical region.

 

   2011  2010
Gaming revenue      
Western Europe  $237,297   $1,456,239 
Central, Eastern and Southern Europe   29,575    57,413 
Nordics   1,064,049    159,395 
Other   19,032    45,210 
Total gaming revenue  $1,349,953   $1,718,257 
           
Advertising revenue          
Nordics  $9,931   $1,866 
Other   56,774    96,681 
Total advertising revenue  $66,705   $98,547 

 

       
Total revenue      
Western Europe  $237,297   $1,456,239 
Central, Eastern and Southern Europe   29,575    57,413 
Nordics   1,073,980    161,261 
Other   75,806    141,891 
Total revenue  $1,416,658   $1,816,804 

            Equipment

The Company's equipment is located as follows:

 

Net Book Value  2011  2010
           
Anguilla  $1,308   $1,963 
Canada   8,374    17,012 
United Kingdom   1,696    2,544 
United States of America   3,449    5,284 
   $14,827   $26,803