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Segmented information: (Tables)
6 Months Ended
Jun. 30, 2021
Segment Reporting [Abstract]  
Long-lived Assets by Geographic Areas
                    
   Six Months
ended June 30,
2021
  Six Months
ended June 30,
2020
  Three Months
ended June 30,
2021
  Three Months
ended June 30,
2020
Ad tech advertising revenue                    
Western Europe  $658,520   $635,540   $441,693   $301,100 
North America   2,820,068    814,121    1,600,366    305,127 
Other   146,212    57,603    78,441    5,482 
                     
Total ad tech advertising revenue  $3,624,800   $1,507,264   $2,120,500   $611,709 

 

   Six Months
ended June 30,
2021
  Six Months
ended June 30,
2020
  Three Months
ended June 30,
2021
  Three Months
ended June 30,
2020
Content revenue                    
Western Europe  $44,106   $53,257   $22,122   $26,855 
Central, Eastern and Southern Europe   955    52,996    392    20,452 
North America   29,439    75,063    11,127    56,432 
Other   36,147    32,226    23,364    21,379 
                     
Total content revenue  $110,647   $213,542   $57,005   $125,118 
                     
Total revenue                    
Western Europe  $702,626   $688,797   $463,815   $327,955 
Central, Eastern and Southern Europe   955    52,996    392    20,452 
North America   2,849,507    889,184    1,611,493    361,559 
Other   182,359    89,829    101,805    26,861 
                     
Total revenue  $3,735,447   $1,720,806   $2,177,505   $736,827 

 

Equipment

 

The Company’s equipment is located as follows:

 

          
Net Book Value  June 30, 2021  December 31, 2020
Anguilla  $113   $164 
Canada   7,706    7,482 
Israel   13,663    12,870 
United Kingdom   1,044    1,323 
   $22,526   $21,839 
Long-lived Assets by Geographic Areas
          
Net Book Value  June 30, 2021  December 31, 2020
Anguilla  $113   $164 
Canada   7,706    7,482 
Israel   13,663    12,870 
United Kingdom   1,044    1,323 
   $22,526   $21,839