13F-HR/A 1 sem2q10.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: June 30, 2010 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Suncoast Equity Management, Inc. Address: 5550 W. Executive Dr., Suite 320 Tampa, FL 33609 13F File Number: 028-11066 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Donald R. Jowdy Title: Director Of Operations Phone: (813)-963-0502 Signature, Place, and Date of Signing: /s/ Donald R. Jowdy Tampa, FL February 20, 2013 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form13F Information Table Entry Total: 36 Form13F Information Table Value Total: $78,550 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- ABBOTT LABS. COM 002824100 2479 52990 SH SOLE 52990 ACCENTURE LTD COM G1151C101 2773 71745 SH SOLE 71745 ALTRIA GROUP INC COM 02209S103 439 21900 SH SOLE 21900 APPLE INC COM COM 037833100 3379 13433 SH SOLE 13433 AUTOMATIC DATA PROCESSING COM 053015103 4245 105450 SH SOLE 105450 BECTON DICKINSON COM 075887109 2581 38176 SH SOLE 38176 BERKSHIRE HATHAWAY 'B' COM 084670702 6490 81440 SH SOLE 81440 CHECK POINT COM M22465104 3044 103250 SH SOLE 103250 COCA-COLA COM 191216100 350 6985 SH SOLE 6985 COLGATE-PALMOLIVE COM 194162103 4899 62196 SH SOLE 62196 EXXON MOBIL CORP COM 30231G102 263 4600 SH SOLE 4600 GENERAL DYNAMICS COM 369550108 3188 54435 SH SOLE 54435 GILEAD SCIENCES COM 375558103 2312 67440 SH SOLE 67440 GOOGLE INC CL A COM 38259P508 3905 8776 SH SOLE 8776 GRAINGER WW COM 384802104 1958 19690 SH SOLE 19690 HARRIS CORP COM 413875105 3272 78560 SH SOLE 78560 HEWLETT PACKARD COM 428236103 5339 123363 SH SOLE 123363 INTL BUS. MACHINES COM 459200101 309 2500 SH SOLE 2500 JOHNSON&JOHNSON COM 478160104 407 6897 SH SOLE 6897 KRAFT FOODS COM 50075N104 619 22110 SH SOLE 22110 MCKESSON CORP COM 58155Q103 3651 54365 SH SOLE 54365 MFS Muni Income TR SBI COM 552738106 130 18676 SH SOLE 18676 MICROSOFT COM 594918104 4464 193985 SH SOLE 193985 MYLAN LABS INC COM 628530107 248 14565 SH SOLE 14565 NIKE INC CLASS B COM 654106103 2989 44245 SH SOLE 44245 NOVO NORDISK ADR COM 670100205 2073 25585 SH SOLE 25585 PATTERSON INC. COM 703395103 1756 61551 SH SOLE 61551 PEPSICO INC. COM 713448108 4962 81417 SH SOLE 81417 PHILIP MORRIS INTL COM 718172109 1004 21900 SH SOLE 21900 PROCTER & GAMBLE COM 742718109 384 6397 SH SOLE 6397 SARA LEE COM 803111103 287 20350 SH SOLE 20350 TELLABS INC. COM 879664100 130 20410 SH SOLE 20410 TOTAL SYSTEM SERVICES COM 891906109 227 16720 SH SOLE 16720 VARIAN MED SYS COM 92220P105 1836 35125 SH SOLE 35125 VISA INC COM 92826C839 1915 27065 SH SOLE 27065 WAL-MART STORES COM 931142103 244 5073 SH SOLE 5073