13F-HR/A 1 sem1q10.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2010 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Suncoast Equity Management, Inc. Address: 5550 W. Executive Dr., Suite 320 Tampa, FL 33609 13F File Number: 028-11066 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Donald R. Jowdy Title: Director Of Operations Phone: (813)-963-0502 Signature, Place, and Date of Signing: /s/ Donald R. Jowdy Tampa, FL February 20, 2013 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form13F Information Table Entry Total: 40 Form13F Information Table Value Total: $91,687 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- ABBOTT LABS. COM 002824100 2871 54495 SH SOLE 54495 ACCENTURE LTD COM G1151C101 3084 73510 SH SOLE 73510 ALTRIA GROUP INC COM 02209S103 449 21900 SH SOLE 21900 APPLE INC COM COM 037833100 3235 13767 SH SOLE 13767 AUTOMATIC DATA PROCESSING COM 053015103 4807 108095 SH SOLE 108095 BARD C R INC COM 067383109 207 2390 SH SOLE 2390 BAXTER INTL COM 071813109 4946 84980 SH SOLE 84980 BECTON DICKINSON COM 075887109 3085 39187 SH SOLE 39187 BERKSHIRE HATHAWAY 'B' COM 084670702 6803 83705 SH SOLE 83705 CHECK POINT COM M22465104 1802 51370 SH SOLE 51370 COCA-COLA COM 191216100 382 6945 SH SOLE 6945 COLGATE-PALMOLIVE COM 194162103 5380 63097 SH SOLE 63097 EXXON MOBIL CORP COM 30231G102 241 3600 SH SOLE 3600 GENERAL DYNAMICS COM 369550108 4287 55535 SH SOLE 55535 GILEAD SCIENCES COM 375558103 2872 63160 SH SOLE 63160 GOOGLE INC CL A COM 38259P508 5092 8979 SH SOLE 8979 GRAINGER WW COM 384802104 2168 20055 SH SOLE 20055 HARRIS CORP COM 413875105 3837 80795 SH SOLE 80795 HEWLETT PACKARD COM 428236103 6722 126468 SH SOLE 126468 HOME DEPOT COM 437076102 230 7101 SH SOLE 7101 INTEL CORP. COM 458140100 221 9920 SH SOLE 9920 INTL BUS. MACHINES COM 459200101 321 2500 SH SOLE 2500 JOHN WILEY & SONS COM 968223206 224 5165 SH SOLE 5165 JOHNSON&JOHNSON COM 478160104 452 6927 SH SOLE 6927 KRAFT FOODS COM 50075N104 669 22110 SH SOLE 22110 MCKESSON CORP COM 58155Q103 3660 55690 SH SOLE 55690 MFS Muni Income TR SBI COM 552738106 128 18676 SH SOLE 18676 MICROSOFT COM 594918104 5821 198755 SH SOLE 198755 MYLAN LABS INC COM 628530107 331 14565 SH SOLE 14565 NIKE INC CLASS B COM 654106103 3339 45430 SH SOLE 45430 NOVO NORDISK ADR COM 670100205 2043 26485 SH SOLE 26485 PATTERSON INC. COM 703395103 1955 62952 SH SOLE 62952 PEPSICO INC. COM 713448108 5510 83289 SH SOLE 83289 PHILIP MORRIS INTL COM 718172109 1142 21900 SH SOLE 21900 PROCTER & GAMBLE COM 742718109 405 6397 SH SOLE 6397 SARA LEE COM 803111103 283 20350 SH SOLE 20350 TELLABS INC. COM 879664100 155 20410 SH SOLE 20410 TOTAL SYSTEM SERVICES COM 891906109 262 16750 SH SOLE 16750 VARIAN MED SYS COM 92220P105 1989 35940 SH SOLE 35940 WAL-MART STORES COM 931142103 280 5038 SH SOLE 5038