13F-HR 1 SEMQ32012.txt Q3 2012 SUNCOAST 13 F FILING UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: September 30, 2012 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Suncoast Equity Management, Inc. Address: 5550 W. Executive Dr., Suite 320 Tampa, FL 33609 13F File Number: 028-11066 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Donald R. Jowdy Title: Director Of Operations Phone: (813)-963-0502 Signature, Place, and Date of Signing: /s/ Donald R. Jowdy Tampa, FL November 13, 2012 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form13F Information Table Entry Total: 18 Form13F Information Table Value Total: $59,623 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- ABBOTT LABS. COM 002824100 3113 45400 SH SOLE 45400 ACCENTURE LTD COM G1151C101 4690 66975 SH SOLE 66975 APPLE INC COM COM 037833100 6532 9792 SH SOLE 9792 BERKSHIRE HATHAWAY 'B' COM 084670702 4015 45525 SH SOLE 45525 CHECK POINT COM M22465104 3842 79785 SH SOLE 79785 DISCOVERY COMM. COM 25470f302 2701 48190 SH SOLE 48190 EBAY INC COM COM 278642103 1647 34045 SH SOLE 34045 EXPRESS SCRIPTS COM 30219g108 3613 57695 SH SOLE 57695 FRANKLIN RES INC COM 354613101 3606 28828 SH SOLE 28828 GILEAD SCIENCES COM 375558103 2337 35230 SH SOLE 35230 GOOGLE INC CL A COM 38259P508 4748 6293 SH SOLE 6293 GRAINGER WW COM 384802104 1508 7238 SH SOLE 7238 MCKESSON CORP COM 58155Q103 2866 33315 SH SOLE 33315 MICROSOFT COM 594918104 3383 113667 SH SOLE 113667 NIKE INC CLASS B COM 654106103 2495 26285 SH SOLE 26285 QUALCOMM COM 747525103 3034 48565 SH SOLE 48565 VARIAN MED SYS COM 92220P105 1257 20835 SH SOLE 20835 VISA INC COM 92826C839 4237 31550 SH SOLE 31550