13F-HR 1 a13f0610a.txt 13-F UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: June 30, 2010 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Suncoast Equity Management Address: 5550 W Executive Dr Suite 320 Tampa, FL 33609 13F File Number: 28-11066 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this submission. Person Signing this Report on Behalf of Reporting Manager: Name: Sean Wright Title: Director of Operations Phone: 813-963-0502 Sean Wright Tampa, Fl August 6, 2010 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. List of Other Managers Reporting for this Manager: FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 0 Form 13F Information Table Value Total: 0 List of Other Included Managers: No. 13F File Number Name FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL SOLE ------------------------------ -------------- --------- -------- -------- --- ---- ---- GOOGLE COM 38259P508 3787 8512 SH SOLE GILEAD SCI COM 375558103 2031 59255 SH SOLE APPLE INC COM 037833100 3282 13050 SH SOLE BERKSHIRE HATHAWAY B COM 084670207 6100 76140 SH SOLE COLGATE PALMOLIVE COM 194162103 4601 58419 SH SOLE VISA INC COM 92826C839 1843 26060 SH SOLE HEWLETT PACK COM 428236103 4841 111862 SH SOLE BAXTER INT COM 071813109 72 1780 SH SOLE HARRIS CORP COM 413875105 3184 76462 SH SOLE GENERAL DYNAMICS COM 369550108 3049 52069 SH SOLE ABBOTT LABS COM 002824100 2408 51481 SH SOLE MICROSOFT COM 594918104 4207 182873 SH SOLE PATTERSON INC COM 703395103 1703 59711 SH SOLE GRAINGER COM 384802104 1898 19087 SH SOLE ST JUDE 14 NOTE 790849AE3 58 55000 PRN SOLE VARIAN MED COM 92220P105 1784 34125 SH SOLE AUTO DATA PROC COM 053015103 3940 97888 SH SOLE BECTON DICKINSON COM 075887109 2504 37041 SH SOLE PEPSICO INC COM 713448108 4681 76804 SH SOLE NIKE CL B COM 654106103 2885 42720 SH SOLE AMERICA MOVIL COM 02364W105 81 1715 SH SOLE CHECK POINT COM M22465104 2953 100185 SH SOLE MCKESSON CORP COM 58155Q103 3530 52573 SH SOLE LAB CORP OF AMERICA COM 50540R409 110 1463 SH SOLE ACCENTURE LTD COM G1151C101 2678 69292 SH SOLE COCA COLA COM 191216100 121 2427 SH SOLE COMCAST CORP COM 20030N101 8 485 SH SOLE NOVO NORD COM 670100205 2028 25040 SH SOLE HEINEKEN NV ADR COM 423012202 77 3613 SH SOLE JOHNSON & JOHNSON COM 478160104 69 1172 SH SOLE 3M CORP COM 88579Y101 157 1992 SH SOLE BERKSHIRE 13 NOTE 084664BD2 68 63000 PRN SOLE TUPPERWARE COM 899896104 58 1475 SH SOLE ST JUDE MED COM 790849103 64 1775 SH SOLE TOTAL SYSTEM SERVICES COM 891906109 45 3328 SH SOLE WAL-MART STORES COM 931142103 67 1413 SH SOLE KRAFT FOODS 17 NOTE 50075NAS3 52 45000 PRN SOLE KRAFT FOODS 11 NOTE 50075NAB0 36 35000 PRN SOLE PEPSICO 12 NOTE 713448BF4 89 83000 PRN SOLE PACCAR 14 NOTE 69373UAA5 23 20000 PRN SOLE PHILLIP MORRIS 13 NOTE 718172AB5 6 6000 PRN SOLE WAL-MART STORES 13 NOTE 931142AS2 71 61000 PRN SOLE AMERICAN EXPRESS 13 NOTE 025816AQ2 31 29000 PRN SOLE ABBOTT LABS 14 NOTE 002824AQ3 62 57000 PRN SOLE FED NATL MTG 14 NOTE 31359MWJ8 83 75000 PRN SOLE US T NOTE TIPS NOTE 912828GD6 41 35000 PRN SOLE