6-K 1 htm_525.htm LIVE FILING GRAVITY Co., Ltd. - Form 6-K
 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 6-K

REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of July, 2005

GRAVITY Co., Ltd.
———————————————————————————————————
(Translation of registrant’s name into English)
 
Shin-Gu Building, 620-2 Shinsa-Dong, Gangnam-Gu, Seoul, 135-894, Korea
———————————————————————————————————
(Address of principal executive office)
 
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:  [x] Form 20-F    [ ] Form 40-F
 
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  [ ]
 
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  [ ]
 
Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:  [ ] Yes    [x] No
 
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):    n/a 
 

Gravity and Shanda Enter Licensing Agreement

Seoul, South Korea – July 11, 2005 - GRAVITY Co., Ltd. (Nasdaq: GRVY) and
Shanda Interactive Entertainment Limited (Nasdaq: SNDA) today announced that
they have entered into a licensing agreement. Under this agreement, Gravity has
granted Shanda exclusive licensing rights to operate and service ‘Ragnarok
Online’ in China.  Ragnarok Online is a massively multiplayer online role
playing game (MMORPG) and is Gravity’s principal title.

Ragnarok Online is a popular global MMORPG, which has been commercialized in 20
markets. Shanda will replace the existing publisher of Ragnarok Online in
mainland China following the expiration of its license agreement with Gravity.

David Woong-Jin Yoon, CEO of Gravity, announced, “We are excited to partner
with Shanda. Through our partnership with Shanda, a leading interactive
entertainment media company in China, we believe we can strengthen our presence
in China, which is believed to be one of the fastest growing online game
markets.”

“Ragnarok Online’s healthy, cartoon style appeals to female and younger age
group user segments, which are less developed and are the targeted user
demographic base for Shanda’s home strategy,” said Tianqiao Chen, CEO of
Shanda, “With Shanda’s leading distribution network and operating platform,
we feel we are well positioned to offer premium a gaming experience to the
Ragnarok Online gaming community in China.”



About Gravity Co., Ltd.

Based in Korea, Gravity is a developer and distributor of online games
worldwide. The Company's principal MMORPG, Ragnarok Online, is currently
commercially offered in 20 markets. For more information visit
http://www.gravity.co.kr

About Shanda
Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leading
interactive entertainment media company in China. Shanda offers a portfolio of
diversified entertainment content including some of the most popular massively
multi-player and casual online games in China, along with online chess and
board games, a network PC game platform and a variety of cartoons, literature
works and music. Shanda's interactive entertainment platform attracts a large
and loyal user base, of which an increasing number access Shanda content from
home. Each user can interact with thousands of others and enjoy the interactive
entertainment content that Shanda provides. Interaction enriches your life. For
more information about Shanda, please visit http://www.snda.com .


Forward-Looking Statements:

Certain statements in this press release include forward-looking statements
within the meaning of the U.S. Private Securities Litigation Reform Act of
Forward-looking statements generally can be identified by the use of
forward- looking terminology, such as “may,” “will,” “expect,” “intend,”
“estimate,” “anticipate,” “believe,” “project” or “continue” or the negative
thereof or other similar words.
All forward-looking statements involve risks and uncertainties, including, but
not limited to, the ability to diversify revenue, ability to collect license
fees and royalty payments from overseas licensees and in a timely manner;
ability to acquire, develop, license,launch, market or operate commercially
successful online games; competition from companies that have greater financial
resources; introduction of new products into the marketplace by competitors; the
ability to recruit and retain quality employees as Gravity grows; and economic
and political conditions globally. Actual results may differ materially from
those discussed in, or implied by, forward-looking statements. The forward-
looking statements speak only as of the date of this release and Gravity
assumes no duty to update them to reflect new, changing or unanticipated events
or circumstances.



CONTACTS For GRAVITY:

In Korea:
John C. Chung
GRAVITY Co. Ltd.
Tel: 82-2-3485-1002
chchung@gravity.co.kr

In the U.S.:
David Pasquale, EVP
The Ruth Group
Tel: +646-536-7006
dpasquale@theruthgroup.com


CONTACTS For Shanda Interactive Entertainment Ltd.:

Frank Liang
Associate Director of Investor Relations
Shanda Interactive Entertainment Limited
Phone: 8621-50504740
E-mail: IR@shanda.com.cn

Todd St.Onge (investors):  stonge@braincomm.com
Ray Yeung (media):  yeung@braincomm.com
Brainerd Communicators, Inc.
212-986-6667


SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
    GRAVITY Co., Ltd.
     
Date: 07/11/2005 By: /s/Kwan Shik Seo

  Name:  Kwan Shik Seo
  Title: Chief Financial Officer