0001310929-24-000004.txt : 20240307 0001310929-24-000004.hdr.sgml : 20240307 20240307093858 ACCESSION NUMBER: 0001310929-24-000004 CONFORMED SUBMISSION TYPE: 13F-HR/A PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230930 FILED AS OF DATE: 20240307 DATE AS OF CHANGE: 20240307 EFFECTIVENESS DATE: 20240307 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Willis Investment Counsel CENTRAL INDEX KEY: 0001310929 ORGANIZATION NAME: IRS NUMBER: 581396624 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR/A SEC ACT: 1934 Act SEC FILE NUMBER: 028-11914 FILM NUMBER: 24728377 BUSINESS ADDRESS: STREET 1: 710 GREEN STREET CITY: GAINESVILLE STATE: GA ZIP: 30501 BUSINESS PHONE: 770-718-0706 MAIL ADDRESS: STREET 1: 710 GREEN STREET CITY: GAINESVILLE STATE: GA ZIP: 30501 13F-HR/A 1 primary_doc.xml X0202 13F-HR/A LIVE false true false 0001310929 XXXXXXXX 09-30-2023 09-30-2023 true 1 RESTATEMENT Willis Investment Counsel

710 GREEN STREET GAINESVILLE GA 30501

13F HOLDINGS REPORT 028-11914 N Kelli M. Wright 770-718-0706 Kelli M. Wright Gainesville GA 03-07-2024 0 109 1320904617 false INFORMATION TABLE 2 13F_093023a.xml 3m Company COM 88579Y101 9042381 96586 SH SOLE 14953 0 81633 Accenture PLC COM G1151C101 43486776 141600 SH SOLE 22218 0 119382 Adobe Systems Inc COM 00724F101 11602775 22755 SH SOLE 6693 0 16062 Advance Auto Parts Inc COM 00751Y106 3865602 69115 SH SOLE 20625 0 48490 Aflac Inc COM 001055102 28909116 376666 SH SOLE 71928 0 304738 Allstate Corp COM 020002101 11074154 99400 SH SOLE 10500 0 88900 American Electric Power Co COM 025537101 11750342 156213 SH SOLE 16300 0 139913 American Express COM 025816109 10055108 67398 SH SOLE 19941 0 47457 AO Smith Corporation COM 831865209 10944052 165493 SH SOLE 16034 0 149459 Apple Computer COM 037833100 19609195 114533 SH SOLE 10800 0 103733 Applied Material Inc COM 038222105 20284863 146514 SH SOLE 26172 0 120342 AT&T Corp COM 00206R102 14996118 998410 SH SOLE 103900 0 894510 Atkore International Group COM 047649108 712830 4778 SH SOLE 19 0 4759 Automatic Data Proc COM 053015103 16740038 69582 SH SOLE 7600 0 61982 Berkshire Hathaway CL A COM 084670108 531477 1 SH SOLE 0 0 1 BHP Billiton Ltd COM 088606108 26578659 467276 SH SOLE 69020 0 398256 Caterpillar Inc Del COM 149123101 21406476 78412 SH SOLE 15713 0 62699 Chevron Corp COM 166764100 12118888 71871 SH SOLE 7400 0 64471 Chubb Ltd COM H1467J104 32367825 155480 SH SOLE 27856 0 127624 Cisco Systems Inc COM 17275R102 47517604 883884 SH SOLE 153323 0 730561 Clorox Co Del Com COM 189054109 24169561 184416 SH SOLE 29007 0 155409 Coca Cola Company COM 191216100 567189 10132 SH SOLE 0 0 10132 Conocophillips COM 20825C104 26468852 220942 SH SOLE 40978 0 179964 CSG Systems International, Inc COM 126349109 805702 15761 SH SOLE 65 0 15696 Cytodyn Inc COM 23283M101 2417 13037 SH SOLE 0 0 13037 Darden Restaurants Inc COM 237194105 11601679 81006 SH SOLE 8100 0 72906 Deere Co COM 244199105 11365553 30117 SH SOLE 3000 0 27117 Dolby Laboratories, Inc CL A COM 25659T107 6805581 85864 SH SOLE 25675 0 60189 Donaldson Co Inc COM 257651109 973325 16320 SH SOLE 67 0 16253 Duke Energy Corp New COM 26441C204 9837460 111460 SH SOLE 11400 0 100060 Eaton Corp COM G29183103 11781800 55241 SH SOLE 5800 0 49441 Emerson Elec Co COM 291011104 11907081 123300 SH SOLE 12600 0 110700 Evertec, Inc COM 30040P103 1268991 34131 SH SOLE 98 0 34033 Exxon Mobil Corp COM 30231G102 24107898 205034 SH SOLE 38310 0 166724 Factset Resh Sys Inc COM 303075105 22387712 51200 SH SOLE 5700 0 45500 Flowers Foods, Inc COM 343498101 228321 10294 SH SOLE 10294 0 0 Fortinet, Inc COM 34959E109 7290931 124249 SH SOLE 37360 0 86889 Fortrea Hldgs Inc COM 34965K107 5170587 180853 SH SOLE 63831 0 117022 Frontdoor Inc COM 35905A109 1282333 41920 SH SOLE 146 0 41774 Generac COM 368736104 3373511 30961 SH SOLE 6199 0 24762 General Dynamics Corp COM 369550108 11910946 53903 SH SOLE 5500 0 48403 Genuine Parts Co COM 372460105 17591692 121843 SH SOLE 12100 0 109743 Gildan Activewear Inc COM 375916103 900101 32135 SH SOLE 128 0 32007 Globe Life Inc COM 37959E102 10854842 99833 SH SOLE 29539 0 70294 Google Inc Class A COM 02079K305 14688773 112248 SH SOLE 32571 0 79677 Hexcel Corp COM 428291108 989346 15188 SH SOLE 40 0 15148 Home Depot Inc COM 437076102 29355146 97151 SH SOLE 15105 0 82046 Intel Corp COM 458140100 29335860 825200 SH SOLE 139721 0 685479 Intl Business Machines Corp Ib COM 459200101 226305 1613 SH SOLE 0 0 1613 Invesco QQQ COM 46090E103 205289 573 SH SOLE 0 0 573 IShares S&P 100 COM 464287101 370783 1848 SH SOLE 0 0 1848 Jack Henry & Associates COM 426281101 422890 2798 SH SOLE 8 0 2790 John Bean Technologies Corpora COM 477839104 643247 6118 SH SOLE 16 0 6102 Johnson And Johnson COM 478160104 45999361 295341 SH SOLE 53391 0 241950 JP Morgan Chase & Co COM 46625H100 15543244 107180 SH SOLE 11800 0 95380 Kenvue Inc. COM 49177J102 5974985 297559 SH SOLE 87000 0 210559 Keysight Technologies COM 49338L103 5356173 40482 SH SOLE 11677 0 28805 Kimberly Clark Corp COM 494368103 13575081 112330 SH SOLE 12100 0 100230 Lab Corp Of Amer COM 50540R409 12824980 63790 SH SOLE 19780 0 44010 Liquidity Svcs Inc COM 53635B107 462137 26228 SH SOLE 110 0 26118 Lockheed Martin Corp COM 539830109 36362678 88915 SH SOLE 14630 0 74285 Logitech International COM H50430232 963781 13980 SH SOLE 42 0 13938 Lowe's Companies Inc COM 548661107 15624164 75174 SH SOLE 8800 0 66374 Mastercard COM 57636Q104 6466398 16333 SH SOLE 4842 0 11491 Medpace Holdings, Inc COM 58506Q109 2302898 9511 SH SOLE 25 0 9486 Medtronic Inc COM G5960L103 27395440 349610 SH SOLE 62170 0 287440 Merck & Company, Inc COM 58933Y105 23858148 231745 SH SOLE 24600 0 207145 Microsoft Corp COM 594918104 40525565 128347 SH SOLE 20239 0 108108 Mosaic Company COM 61945C103 5017179 140932 SH SOLE 40089 0 100843 MSC Industrial COM 553530106 5983715 60965 SH SOLE 14197 0 46768 Murphy Oil Corp COM 626717102 11042272 243490 SH SOLE 69500 0 173990 Mycelx Technologies Corp COM 62847T202 8091 10360 SH SOLE 0 0 10360 National Beverage Corp COM 635017106 262795 5589 SH SOLE 22 0 5567 National Research Corporation COM 637372202 1286686 28999 SH SOLE 119 0 28880 Nvidia Corp COM 67066G104 5356902 12315 SH SOLE 4363 0 7952 Organon & Co Com COM 68622V106 191672 11041 SH SOLE 43 0 10998 Paychex Inc COM 704326107 35806505 310470 SH SOLE 50426 0 260044 Pepsico Inc COM 713448108 16592243 97924 SH SOLE 20938 0 76986 Pfizer Inc COM 717081103 35506860 1070451 SH SOLE 172200 0 898251 Price T Rowe Group Inc COM 74144T108 23200180 221228 SH SOLE 29808 0 191420 Procter & Gamble Co COM 742718109 12928301 88635 SH SOLE 10000 0 78635 Puresafe Water Systems Inc COM 74624H103 1 14000 SH SOLE 0 0 14000 Qualys, Inc. COM 74758T303 1572638 10309 SH SOLE 27 0 10282 Quest Diagnostics, Inc. COM 74834L100 16670448 136800 SH SOLE 14500 0 122300 Ralph Lauren Corp COM 751212101 6387736 55024 SH SOLE 16820 0 38204 Reinsurance Group America COM 759351604 12938316 89113 SH SOLE 26746 0 62367 Ross Stores Inc COM 778296103 5621860 49773 SH SOLE 15563 0 34210 Sanofi-Aventis COM 80105N105 12675132 236300 SH SOLE 23600 0 212700 Shell COM 780259305 24161750 375299 SH SOLE 69975 0 305324 Southern Company COM 842587107 243153 3757 SH SOLE 0 0 3757 Sterling Construction COM 859241101 1033202 14061 SH SOLE 57 0 14004 Sunoco LP/Sunoco Fin Corp Com COM 86765K109 239023 4883 SH SOLE 0 0 4883 Target Corp Com COM 87612E106 9783676 88484 SH SOLE 9200 0 79284 Texas Instruments Inc COM 882508104 39923595 251076 SH SOLE 39632 0 211444 The Toro Company COM 891092108 290268 3493 SH SOLE 15 0 3478 Total Energies SE COM 89151E109 6769532 102943 SH SOLE 11000 0 91943 Tractor Supply Co COM 892356106 20569168 101301 SH SOLE 18526 0 82775 Truist Financial Corp COM 89832Q109 6255462 218646 SH SOLE 25500 0 193146 United Parcel Service COM 911312106 12394471 79518 SH SOLE 8300 0 71218 US Bancorp (new) COM 902973304 14027358 424300 SH SOLE 44800 0 379500 Valero Energy Corp COM 91913Y100 8377470 59117 SH SOLE 6200 0 52917 Vanguard Small Cap Value ETF COM 922908611 3488525 21873 SH SOLE 87 0 21786 Verisign Inc COM 92343E102 211846 1046 SH SOLE 4 0 1042 Verizon Communications Com COM 92343V104 21888418 675360 SH SOLE 111844 0 563516 Wal-Mart Stores Inc COM 931142103 20555803 128530 SH SOLE 12800 0 115730 Waste Management Inc New COM 94106L109 6654158 43651 SH SOLE 5100 0 38551 Waters Corp COM 941848103 8445394 30799 SH SOLE 9187 0 21612 Wisdomtree Total Div Fund COM 97717W109 347843 5781 SH SOLE 0 0 5781 Vanguard Mid-Cap Etf ETF 922908629 473954 2276 SH SOLE 0 0 2276