0001310929-18-000001.txt : 20180214 0001310929-18-000001.hdr.sgml : 20180214 20180214134945 ACCESSION NUMBER: 0001310929-18-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20171231 FILED AS OF DATE: 20180214 DATE AS OF CHANGE: 20180214 EFFECTIVENESS DATE: 20180214 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Willis Investment Counsel CENTRAL INDEX KEY: 0001310929 IRS NUMBER: 581396624 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11914 FILM NUMBER: 18610581 BUSINESS ADDRESS: STREET 1: 710 GREEN STREET CITY: GAINESVILLE STATE: GA ZIP: 30501 BUSINESS PHONE: 770-718-0706 MAIL ADDRESS: STREET 1: 710 GREEN STREET CITY: GAINESVILLE STATE: GA ZIP: 30501 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001310929 XXXXXXXX 12-31-2017 12-31-2017 false Willis Investment Counsel

710 Green Street Gainesville GA 30501

13F HOLDINGS REPORT 028-11914 N Robert T. Willis, Jr. 770-718-0706 Robert T. Willis, Jr. Gainesville GA 02-14-2018 0 120 1423967 INFORMATION TABLE 2 infotable.xml 3m Company COM 88579y101 10023 42582 SH SOLE 4100 0 38482 ABB LTD COM 000375204 12198 454800 SH SOLE 37900 0 416900 Advance Auto Parts Inc COM 00751y106 3301 33115 SH SOLE 18240 0 14875 Aflac Inc COM 001055102 25743 293266 SH SOLE 73195 0 220071 Air Products & Chemicals COM 009158106 18131 110500 SH SOLE 10700 0 99800 Amcon Distributing COM 02341Q205 1577 17553 SH SOLE 0 0 17553 Amdocs Limited COM g02602103 8245 125923 SH SOLE 55225 0 70698 American Electric Power Co COM 025537101 17510 238000 SH SOLE 25600 0 212400 American Express COM 025816109 7177 72265 SH SOLE 31595 0 40670 Apache Corp COM 037411105 7174 169910 SH SOLE 62295 0 107615 Apple Computer COM 037833100 15834 93564 SH SOLE 8900 0 84664 Ashmore Group Ltd COM g0609c101 2284 416787 SH SOLE 0 0 416787 AT&T Corp COM 00206r102 18609 478639 SH SOLE 55700 0 422939 Automatic Data Proc COM 053015103 7172 61200 SH SOLE 2700 0 58500 BB&T Corporation COM 054937107 22266 447832 SH SOLE 43900 0 403932 BHP Billiton Ltd COM 088606108 3363 73135 SH SOLE 44605 0 28530 Blue Bird Corp COM 095306106 2212 111152 SH SOLE 0 0 111152 Boeing Company COM 097023105 13608 46140 SH SOLE 4800 0 41340 Bp Plc Spon Adr COM 055622104 13562 322670 SH SOLE 75100 0 247570 Bristol-Myers Squibb Co COM 110122108 10838 176864 SH SOLE 17300 0 159564 CA INC COM 12673p105 16344 491100 SH SOLE 48300 0 442800 Campbell Soup Co COM 134429109 8804 183000 SH SOLE 18700 0 164300 Caterpillar Inc Del COM 149123101 20458 129826 SH SOLE 28110 0 101716 Chevron Corp COM 166764100 18825 150369 SH SOLE 14400 0 135969 CHUBB LTD COM h1467j104 8615 58956 SH SOLE 25888 0 33068 Cisco Systems Inc COM 17275R102 35436 925228 SH SOLE 174305 0 750923 Civeo Corp COM 17878y108 466 17050 SH SOLE 0 0 17050 Clorox Co Del Com COM 189054109 8556 57520 SH SOLE 5500 0 52020 Coca Cola Company COM 191216100 17682 385400 SH SOLE 37100 0 348300 Conocophillips COM 20825c104 7807 142239 SH SOLE 45895 0 96344 Conrad Industries COM 208305102 1724 103253 SH SOLE 0 0 103253 Cracker Barrel COM 22410j106 15682 98700 SH SOLE 9800 0 88900 Darden Restaurants Inc COM 237194105 16664 173550 SH SOLE 17200 0 156350 Dolby Laboratories, Inc CL A COM 25659T107 9255 149275 SH SOLE 50805 0 98470 Dollar General Corp COM 256677105 11667 125435 SH SOLE 55215 0 70220 Duke Energy Corp New COM 26441c204 15828 188186 SH SOLE 19000 0 169186 Eaton Corp COM g29183103 15936 201700 SH SOLE 19800 0 181900 Echelon Financial Holdings Inc. 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140060 SH SOLE 0 0 140060 Hilton Food Group PLC COM g4586w106 2270 194215 SH SOLE 0 0 194215 Homeserve PLC COM G4639X119 1155 105492 SH SOLE 0 0 105492 Howden Joinery COM G4647J102 1104 174885 SH SOLE 0 0 174885 Intel Corp COM 458140100 32278 699261 SH SOLE 136500 0 562761 Intl Business Machines Corp Ibm COM 459200101 15956 104000 SH SOLE 10100 0 93900 Intl Flavors & Fragrance COM 459506101 7154 46878 SH SOLE 20470 0 26408 IShares S&P 100 COM 464287101 216 1822 SH SOLE 0 0 1822 Johnson And Johnson COM 478160104 34294 245448 SH SOLE 50695 0 194753 JP Morgan Chase & Co COM 46625h100 21958 205328 SH SOLE 20100 0 185228 Kellogg COM 487836108 8085 118925 SH SOLE 11600 0 107325 Kimberly Clark Corp COM 494368103 20158 167061 SH SOLE 16900 0 150161 Kraft Heinz Company COM 500754106 7485 96252 SH SOLE 8800 0 87452 Kroger Co COM 501044101 4903 178610 SH SOLE 103598 0 75012 Lab Corp Of Amer COM 50540r409 5037 31575 SH SOLE 13660 0 17915 Leucadia Natl Corp COM 527288104 1010 38120 SH SOLE 0 0 38120 Lockheed Martin Corp COM 539830109 15250 47500 SH SOLE 4600 0 42900 Maxim Integrated Prods COM 57772k101 19720 377200 SH SOLE 35400 0 341800 Mcdonalds Corp Com COM 580135101 21500 124915 SH SOLE 12100 0 112815 Medtronic Inc COM g5960l103 7876 97533 SH SOLE 43465 0 54068 Merck & Company, Inc COM 58933y105 19598 348287 SH SOLE 31600 0 316687 Microsoft Corp COM 594918104 32562 380665 SH SOLE 72740 0 307925 Mosaic Company COM 61945C103 5455 212575 SH SOLE 94565 0 118010 MSC Industrial COM 553530106 6114 63250 SH SOLE 27765 0 35485 Murphy Oil Corp COM 626717102 7809 251500 SH SOLE 92840 0 158660 Murphy Oil Corp USA COM 626755102 5960 74162 SH SOLE 32712 0 41450 Mycelx Technologies Corp COM 62847T202 13 10360 SH SOLE 0 0 10360 Natl Research Corp A COM 637372202 1118 29965 SH SOLE 0 0 29965 Natl Research Corp B COM 637372301 1612 28751 SH SOLE 0 0 28751 Nordstrom Inc COM 655664100 6818 143900 SH SOLE 20200 0 123700 Occidental Petroleum Corp COM 674599105 28238 383355 SH SOLE 61560 0 321795 Patriot Transportation COM 70338W105 1705 98102 SH SOLE 0 0 98102 Paychex Inc COM 704326107 22591 331825 SH SOLE 32500 0 299325 Pepsico Inc COM 713448108 18698 155920 SH SOLE 37520 0 118400 Pfizer Inc COM 717081103 32156 887788 SH SOLE 148670 0 739118 Philip Morris Intl Inc COM 718172109 12893 122036 SH SOLE 11300 0 110736 PPL Corp COM 69351t106 10650 344100 SH SOLE 36300 0 307800 Price T Rowe Group Inc COM 74144t108 14764 140700 SH SOLE 12600 0 128100 Procter & Gamble Co COM 742718109 21941 238797 SH SOLE 24200 0 214597 Pulse Seismic Inc COM 74586Q109 2267 890605 SH SOLE 0 0 890605 Puresafe Water Systems Inc COM 74624h103 0 14000 SH SOLE 0 0 14000 Ralph Lauren Corp COM 751212101 2031 19586 SH SOLE 13555 0 6031 Reinsurance Group America COM 759351604 10624 68132 SH SOLE 30080 0 38052 Rogers Communications COM 775109200 5273 103535 SH SOLE 46000 0 57535 Royal Bank of Canada COM 780087102 17106 209500 SH SOLE 20100 0 189400 Royal Dutch Shell COM 780259206 23830 357225 SH SOLE 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