0001310929-15-000004.txt : 20150514 0001310929-15-000004.hdr.sgml : 20150514 20150514153033 ACCESSION NUMBER: 0001310929-15-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20150331 FILED AS OF DATE: 20150514 DATE AS OF CHANGE: 20150514 EFFECTIVENESS DATE: 20150514 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Willis Investment Counsel CENTRAL INDEX KEY: 0001310929 IRS NUMBER: 581396624 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11914 FILM NUMBER: 15862444 BUSINESS ADDRESS: STREET 1: 710 GREEN STREET CITY: GAINESVILLE STATE: GA ZIP: 30501 BUSINESS PHONE: 770-718-0706 MAIL ADDRESS: STREET 1: 710 GREEN STREET CITY: GAINESVILLE STATE: GA ZIP: 30501 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001310929 XXXXXXXX 03-31-2015 03-31-2015 false Willis Investment Counsel

710 Green Street Gainesville GA 30501

13F HOLDINGS REPORT 028-11914 N Robert T. Willis, Jr. 770-718-0607 Robert T. Willis, CEO Gainesville GA 05-14-2015 0 124 1079270 INFORMATION TABLE 2 infotable.xml Ace Limited COM H0023R105 10725 96200 SH SOLE 13700 0 82500 Advance Auto Parts COM 00751Y106 6199 41410 SH SOLE 19070 0 22340 Aflac Inc COM 001055102 23452 366385 SH SOLE 82075 0 284310 Agrium Inc COM 008916108 2534 24300 SH SOLE 1200 0 23100 Amcon Distributing Co COM 02341Q205 2054 25548 SH SOLE 0 0 25548 Amdocs Ltd COM G02602103 9458 173865 SH SOLE 79115 0 94750 American Electric Power Co COM 025537101 12489 222020 SH SOLE 21200 0 200820 Apache Corp COM 037411105 3855 63895 SH SOLE 28705 0 35190 Ashmore Group PLC COM G0609C101 1602 379255 SH SOLE 0 0 379255 AT&T Corp COM 00206R102 12616 386400 SH SOLE 34700 0 351700 Automatic Data Proc COM 053015103 5721 66800 SH SOLE 0 0 66800 Axia NetMedia Corp COM 054599105 2033 799580 SH SOLE 0 0 799580 Baxter International Inc COM 071813109 9473 138300 SH SOLE 13300 0 125000 BB&T Corporation COM 054937107 22894 587175 SH SOLE 123235 0 463940 BHP Billiton Ltd COM 088606108 7961 171310 SH SOLE 55705 0 115605 Blue Bird Corporation COM 095306106 1086 105945 SH SOLE 0 0 105945 Boeing Company COM 097023105 4743 31600 SH SOLE 2900 0 28700 Bp Plc Spon Adr COM 055622104 10621 271580 SH SOLE 27400 0 244180 CA INC COM 12673P105 17759 544600 SH SOLE 53500 0 491100 Campbell Soup Co COM 134429109 7271 156200 SH SOLE 0 0 156200 Caterpillar Inc Del COM 149123101 14201 177440 SH SOLE 33150 0 144290 Chevron Corp COM 166764100 11774 112150 SH SOLE 11400 0 100750 CHUBB CORP COM 171232101 5932 58670 SH SOLE 26430 0 32240 Cisco Systems Inc COM 17275R102 25624 930952 SH SOLE 198225 0 732727 Civeo Corp COM 178787107 609 239665 SH SOLE 105537 0 134128 Coca Cola Company COM 191216100 10811 266620 SH SOLE 27600 0 239020 Conagra Foods COM 205887102 8538 233740 SH SOLE 23600 0 210140 Conocophillips COM 20825C104 9445 151700 SH SOLE 14700 0 137000 Conrad Industries Inc COM 208305102 1801 58095 SH SOLE 0 0 58095 Countrywide PLC COM G31610101 1852 242770 SH SOLE 0 0 242770 Cracker Barrel COM 22410J106 13510 88800 SH SOLE 4900 0 83900 Creston PLC COM G25480164 1987 1144135 SH SOLE 0 0 1144135 Darden Restaurants Inc COM 237194105 10266 148050 SH SOLE 23500 0 124550 Deere Co COM 244199105 3323 37900 SH SOLE 2200 0 35700 Dolby Laboratories Inc CL A COM 25659T107 7877 206425 SH SOLE 76425 0 130000 Dollar General Corp COM 256677105 7015 93065 SH SOLE 42110 0 50955 Duke Energy Corp New COM 26441C204 7381 96133 SH SOLE 11200 0 84933 E.I. du Pont de Nemours and Company COM 263534109 14551 203600 SH SOLE 18700 0 184900 Eaton Corp COM G29183103 7765 114300 SH SOLE 7800 0 106500 EGI Financial Holdings Inc COM 28233N109 1443 116380 SH SOLE 0 0 116380 Eli Lilly & Co COM 532457108 17756 244400 SH SOLE 27600 0 216800 Emerson Elec Co COM 291011104 8408 148500 SH SOLE 12100 0 136400 Ensco PLC SHS CL A COM G3157S106 8226 390200 SH SOLE 63985 0 326215 Exxon Mobil Corp COM 30231G102 14807 174200 SH SOLE 11400 0 162800 Facebook Inc COM 30303M102 987 12000 SH SOLE 0 0 12000 Fifth Third Bancorp COM 316773100 4570 242470 SH SOLE 9900 0 232570 First Energy Corp COM 337932107 3541 101000 SH SOLE 13400 0 87600 Flowers Foods Inc Com COM 343498101 316 13882 SH SOLE 13882 0 0 General Electric COM 369604103 17042 686900 SH SOLE 67200 0 619700 General Mills Inc COM 370334104 8128 143600 SH SOLE 13400 0 130200 Genuine Parts Co COM 372460105 8937 95900 SH SOLE 6400 0 89500 Glaxosmithkline PLC COM 37733W105 14353 311010 SH SOLE 34100 0 276910 Harris Corporation COM 413875105 6702 85100 SH SOLE 8300 0 76800 Hasbro Inc COM 418056107 2903 45900 SH SOLE 4300 0 41600 HomeServe COM G4639X101 1897 333955 SH SOLE 0 0 333955 Intel Corp COM 458140100 19812 633575 SH SOLE 129435 0 504140 International Flavors & Fragrances COM 459506101 9201 78370 SH SOLE 35575 0 42795 Intl Business Machines Corp Ibm COM 459200101 10416 64900 SH SOLE 4400 0 60500 Invesco LTD COM G491BT108 285 7187 SH SOLE 0 0 7187 John Wiley & Sons Inc Class A COM 968223206 7962 130230 SH SOLE 61290 0 68940 Johnson And Johnson COM 478160104 24859 247104 SH SOLE 53555 0 193549 Joy Global Inc COM 481165108 4358 111240 SH SOLE 52255 0 58985 JP Morgan Chase & Co COM 46625H100 12831 211800 SH SOLE 28100 0 183700 Kellogg COM 487836108 9675 146700 SH SOLE 18000 0 128700 Kimberly Clark Corp COM 494368103 10390 97000 SH SOLE 10500 0 86500 Kohls Corp COM 500255104 28993 370520 SH SOLE 82360 0 288160 Kraft Foods Group Inc COM 50076Q106 7030 80700 SH SOLE 8300 0 72400 Leucadia National Corp COM 527288104 1893 84935 SH SOLE 0 0 84935 Linear Technology Corp COM 535678106 8677 185400 SH SOLE 0 0 185400 Mattel, Inc. COM 577081102 6965 304800 SH SOLE 27100 0 277700 Maxim Integrated Prods COM 57772K101 17548 504100 SH SOLE 51000 0 453100 Mcdonalds Corp Com COM 580135101 11837 121483 SH SOLE 9900 0 111583 Medtronic PLC SHS COM G5960L103 6986 89574 SH SOLE 41195 0 48379 Merck & Company, Inc COM 58933Y105 16083 279800 SH SOLE 28800 0 251000 Microsoft Corp COM 594918104 22800 560822 SH SOLE 116825 0 443997 Mosaic Company COM 61945C103 7953 172665 SH SOLE 61850 0 110815 MSC Industrial Direct Co COM 553530106 6186 85675 SH SOLE 38530 0 47145 Murphy Oil Corp COM 626717102 6661 142950 SH SOLE 46070 0 96880 Murphy USA Inc COM 626755102 8632 119279 SH SOLE 53988 0 65291 Nicholas Financial Inc COM 65373J209 1910 136370 SH SOLE 0 0 136370 Noble Corp PLC COM G65431101 2349 164525 SH SOLE 74705 0 89820 Nucor Corporation COM 670346105 9335 196400 SH SOLE 22300 0 174100 Occidental Petroleum Corp COM 674599105 7154 98000 SH SOLE 10200 0 87800 Paychex Inc COM 704326107 14093 284050 SH SOLE 26100 0 257950 Pepsico Inc COM 713448108 11235 117500 SH SOLE 29030 0 88470 Pfizer Inc COM 717081103 25044 719853 SH SOLE 135570 0 584283 Philip Morris Intl Inc COM 718172109 8994 119400 SH SOLE 14000 0 105400 Posco COM 693483109 2458 44960 SH SOLE 20610 0 24350 PPL Corp COM 69351T106 10387 308600 SH SOLE 28900 0 279700 Procter & Gamble Co COM 742718109 7915 96600 SH SOLE 2800 0 93800 Pulse Seismic Inc COM 74586Q109 1859 817335 SH SOLE 0 0 817335 Puresafe Water Systems Inc COM 74624H103 0 14000 SH SOLE 0 0 14000 Rayonier Advanced Materials COM 75508B104 1738 116665 SH SOLE 40180 0 76485 Raytheon Co COM 755111507 7604 69600 SH SOLE 5600 0 64000 Reinsurance Group of America COM 759351604 6913 74185 SH SOLE 34550 0 39635 Rogers Communications COM 775109200 5224 156040 SH SOLE 72320 0 83720 Ross Stores Inc COM 778296103 8485 80535 SH SOLE 35720 0 44815 Royal Bank of Canada COM 780087102 4388 72700 SH SOLE 2800 0 69900 Royal Dutch Shell COM 780259206 13761 230695 SH SOLE 57915 0 172780 Southern Company COM 842587107 7674 173300 SH SOLE 23300 0 150000 Span-America Medical Systems Inc. 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