0001310929-15-000003.txt : 20150218 0001310929-15-000003.hdr.sgml : 20150216 20150217120606 ACCESSION NUMBER: 0001310929-15-000003 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20141231 FILED AS OF DATE: 20150217 DATE AS OF CHANGE: 20150217 EFFECTIVENESS DATE: 20150217 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Willis Investment Counsel CENTRAL INDEX KEY: 0001310929 IRS NUMBER: 581396624 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11914 FILM NUMBER: 15619773 BUSINESS ADDRESS: STREET 1: 710 GREEN STREET CITY: GAINESVILLE STATE: GA ZIP: 30501 BUSINESS PHONE: 770-718-0706 MAIL ADDRESS: STREET 1: 710 GREEN STREET CITY: GAINESVILLE STATE: GA ZIP: 30501 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001310929 XXXXXXXX 12-31-2014 12-31-2014 false Willis Investment Counsel

710 Green Street Gainesville GA 30501

13F HOLDINGS REPORT 028-11914 N Robert T. Willis, Jr. 770-718-0706 Robert T. Willis, Jr. Gainesville GA 02-16-2015 0 128 1067897 INFORMATION TABLE 2 infotable.xml 3m Company COM 88579Y101 2465 15000 SH SOLE 2300 0 12700 ABB LTD COM 000375204 10721 506900 SH SOLE 61100 0 445800 Accenture PLC COM G1151C101 7475 83700 SH SOLE 4300 0 79400 Ace Limited COM H0023R105 12464 108500 SH SOLE 14700 0 93800 Advance Auto Parts COM 00751Y106 6545 41090 SH SOLE 18900 0 22190 Aflac Inc COM 001055102 22029 360605 SH SOLE 81715 0 278890 Agrium Inc COM 008916108 6782 71600 SH SOLE 5100 0 66500 Amcon Distributing Co COM 02341Q205 1834 22921 SH SOLE 0 0 22921 Amdocs Ltd COM G02602103 8082 173220 SH SOLE 78605 0 94615 American Electric Power Co COM 025537101 13220 217720 SH SOLE 21200 0 196520 Apache Corp COM 037411105 3879 61890 SH SOLE 28285 0 33605 Ashmore Group PLC COM G0609C101 1330 304715 SH SOLE 0 0 304715 AT&T Corp COM 00206R102 12687 377700 SH SOLE 34700 0 343000 Automatic Data Proc COM 053015103 5427 65100 SH SOLE 0 0 65100 Axia NetMedia Corp COM 054599105 2163 785270 SH SOLE 0 0 785270 Bank of New York Mellon COM 064058100 3021 74463 SH SOLE 8415 0 66048 Baxter International Inc COM 071813109 16314 222600 SH SOLE 20600 0 202000 BB&T Corporation COM 054937107 22421 576520 SH SOLE 122755 0 453765 BHP Billiton Ltd COM 088606108 7700 162730 SH SOLE 55445 0 107285 Boeing Company COM 097023105 1989 15300 SH SOLE 1600 0 13700 Bp Plc Spon Adr COM 055622104 10604 278180 SH SOLE 27400 0 250780 CA INC COM 12673P105 17503 574800 SH SOLE 58500 0 516300 Campbell Soup Co COM 134429109 5245 119200 SH SOLE 0 0 119200 Caterpillar Inc Del COM 149123101 14445 157820 SH SOLE 32940 0 124880 Chevron Corp COM 166764100 12301 109650 SH SOLE 11400 0 98250 CHUBB CORP COM 171232101 6029 58270 SH SOLE 26220 0 32050 Cisco Systems Inc COM 17275R102 26875 966207 SH SOLE 214105 0 752102 Civeo Corp COM 178787107 956 232565 SH SOLE 104787 0 127778 Coca Cola Company COM 191216100 11003 260620 SH SOLE 27600 0 233020 Conagra Foods COM 205887102 8299 228740 SH SOLE 23600 0 205140 Conocophillips COM 20825C104 10773 156000 SH SOLE 14700 0 141300 Conrad Industries Inc COM 208305102 1686 48175 SH SOLE 0 0 48175 Countrywide PLC COM G31610101 1245 182840 SH SOLE 0 0 182840 Cracker Barrel COM 22410J106 16441 116800 SH SOLE 9800 0 107000 Creston PLC COM G25480164 1982 985355 SH SOLE 0 0 985355 Darden Restaurants Inc COM 237194105 9384 160050 SH SOLE 26300 0 133750 Dean Foods Company COM 242370203 1243 64135 SH SOLE 0 0 64135 Deere Co COM 244199105 3300 37300 SH SOLE 2200 0 35100 Diamond Offshore Drilling Inc COM 25271C102 540 14700 SH SOLE 5700 0 9000 Dolby Laboratories Inc CL A COM 25659T107 8521 197615 SH SOLE 75935 0 121680 Dollar General Corp COM 256677105 6522 92245 SH SOLE 41750 0 50495 Duke Energy Corp New COM 26441C204 7822 93633 SH SOLE 11200 0 82433 E.I. du Pont de Nemours and Company COM 263534109 15165 205100 SH SOLE 18700 0 186400 Eaton Corp COM G29183103 7557 111200 SH SOLE 7800 0 103400 EGI Financial Holdings Inc COM 28233N109 1815 159750 SH SOLE 0 0 159750 Eli Lilly & Co COM 532457108 16889 244800 SH SOLE 27600 0 217200 Emerson Elec Co COM 291011104 8957 145100 SH SOLE 12100 0 133000 Ensco PLC SHS CL A COM G3157S106 11287 376865 SH SOLE 63525 0 313340 Exxon Mobil Corp COM 30231G102 14237 154000 SH SOLE 11400 0 142600 Facebook Inc COM 30303M102 1716 22000 SH SOLE 0 0 22000 Fifth Third Bancorp COM 316773100 3310 162470 SH SOLE 9900 0 152570 First Energy Corp COM 337932107 3876 99400 SH SOLE 13400 0 86000 Flowers Foods Inc Com COM 343498101 266 13882 SH SOLE 13882 0 0 General Electric COM 369604103 11905 471100 SH SOLE 59600 0 411500 General Mills Inc COM 370334104 7503 140700 SH SOLE 13400 0 127300 Genuine Parts Co COM 372460105 6309 59200 SH SOLE 4500 0 54700 Glaxosmithkline PLC COM 37733W105 11489 268810 SH SOLE 34100 0 234710 Harris Corporation COM 413875105 5990 83400 SH SOLE 8300 0 75100 HomeServe COM G4639X101 1431 272575 SH SOLE 0 0 272575 IDT Corp COM 448947507 1403 69080 SH SOLE 0 0 69080 Intel Corp COM 458140100 21095 581285 SH SOLE 128875 0 452410 International Flavors & Fragrances COM 459506101 7948 78415 SH SOLE 35375 0 43040 Intl Business Machines Corp Ibm COM 459200101 3851 24000 SH SOLE 2400 0 21600 Invesco LTD COM G491BT108 284 7187 SH SOLE 0 0 7187 John Wiley & Sons Inc Class A COM 968223206 7684 129715 SH SOLE 60990 0 68725 Johnson And Johnson COM 478160104 25395 242854 SH SOLE 53335 0 189519 Joy Global Inc COM 481165108 5073 109060 SH SOLE 51825 0 57235 JP Morgan Chase & Co COM 46625H100 9775 156200 SH SOLE 28100 0 128100 Kellogg COM 487836108 9345 142800 SH SOLE 18000 0 124800 Kimberly Clark Corp COM 494368103 11381 98500 SH SOLE 10500 0 88000 Kohls Corp COM 500255104 23058 377760 SH SOLE 81935 0 295825 Kraft Foods Group Inc COM 50076Q106 5126 81800 SH SOLE 8300 0 73500 Leucadia National Corp COM 527288104 1739 77555 SH SOLE 0 0 77555 Linear Technology Corp COM 535678106 8235 180600 SH SOLE 23400 0 157200 Mattel, Inc. COM 577081102 9256 299100 SH SOLE 27100 0 272000 Maxim Integrated Prods COM 57772K101 16448 516100 SH SOLE 51000 0 465100 Mcdonalds Corp Com COM 580135101 15581 166283 SH SOLE 16300 0 149983 Medtronic Inc COM 585055106 6425 88984 SH SOLE 40920 0 48064 Merck & Company, Inc COM 58933Y105 17713 311900 SH SOLE 28800 0 283100 Microsoft Corp COM 594918104 24139 519687 SH SOLE 116235 0 403452 Mosaic Company COM 61945C103 7947 174095 SH SOLE 61560 0 112535 MSC Industrial Direct Co COM 553530106 6886 84755 SH SOLE 38180 0 46575 Murphy Oil Corp COM 626717102 4457 88225 SH SOLE 40820 0 47405 Murphy USA Inc COM 626755102 9837 142849 SH SOLE 65358 0 77491 Nicholas Financial Inc COM 65373J209 1814 121730 SH SOLE 0 0 121730 Noble Corp PLC COM G65431101 2671 161170 SH SOLE 74145 0 87025 Nucor Corporation COM 670346105 9398 191600 SH SOLE 22300 0 169300 Occidental Petroleum Corp COM 674599105 8150 101100 SH SOLE 10200 0 90900 Paychex Inc COM 704326107 12491 270550 SH SOLE 26100 0 244450 Pepsico Inc COM 713448108 9347 98850 SH SOLE 21680 0 77170 Pfizer Inc COM 717081103 19548 627558 SH SOLE 95470 0 532088 Philip Morris Intl Inc COM 718172109 8780 107800 SH SOLE 14000 0 93800 Posco COM 693483109 2838 44475 SH SOLE 20420 0 24055 PPL Corp COM 69351T106 10993 302600 SH SOLE 28900 0 273700 Procter & Gamble Co COM 742718109 5675 62300 SH SOLE 2800 0 59500 Pulse Seismic Inc COM 74586Q109 1794 709295 SH SOLE 0 0 709295 Puresafe Water Systems Inc COM 74624H103 0 14000 SH SOLE 0 0 14000 Rayonier Advanced Materials COM 75508B104 1979 88750 SH SOLE 39900 0 48850 Raytheon Co COM 755111507 6306 58300 SH SOLE 5600 0 52700 Reinsurance Group of America COM 759351604 6462 73745 SH SOLE 34260 0 39485 Rogers Communications COM 775109200 6008 154615 SH SOLE 71760 0 82855 Ross Stores Inc COM 778296103 7532 79910 SH SOLE 35440 0 44470 Royal Bank of Canada COM 780087102 1927 27900 SH SOLE 2800 0 25100 Royal Dutch Shell COM 780259206 14149 211330 SH SOLE 57620 0 153710 Southern Company COM 842587107 8270 168400 SH SOLE 23300 0 145100 Span-America Medical Systems Inc. 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