Exhibit 1

NOTIFICATION AND PUBLIC DISCLOSURE OF TRANSACTIONS BY PERSONS DISCHARGING

MANAGERIAL RESPONSIBILITIES AND PERSONS CLOSELY ASSOCIATED WITH THEM

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Naresh Sethi
2	Reason for the notification
a)	Position/status	Director, Business Development
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	British American Tobacco p.l.c.
b)	LEI	213800FKA5MF17RJKT63
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
Transaction 1
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Exercise of options under the British American Tobacco Long-Term Incentive Plan (2014 Award)
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£nil	14,648
d)	Aggregated information - Aggregated volume - Price	14,648 £nil
e)	Date of the transaction	2017-10-11
f)	Place of the transaction	London Stock Exchange (XLON)

Transaction 2
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Sale of shares to meet tax liability arising on exercise of Long-Term Incentive Plan options
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£48.976160	7,035
d)	Aggregated information - Aggregated volume - Price	7,035 £48.976160
e)	Date of the transaction	2017-10-11
f)	Place of the transaction	London Stock Exchange (XLON)
Transaction 3
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Exercise of options over ordinary shares under the March 2014 British American Tobacco 3 Year Sharesave Scheme.
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£26.00	346
d)	Aggregated information - Aggregated volume - Price	346 £26.00
e)	Date of the transaction	2017-10-11
f)	Place of the transaction	London Stock Exchange (XLON)

Transaction 4
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 25p each GB0002875804
b)	Nature of the transaction	Exercise of options over ordinary shares under the August 2014 British American Tobacco 3 Year Sharesave Scheme.
c)	Price(s) and volume(s)
			Price(s)	Volume(s)
			£27.87	322
d)	Aggregated information - Aggregated volume - Price	322 £27.87
e)	Date of the transaction	2017-10-11
f)	Place of the transaction	London Stock Exchange (XLON)

Name of officer of issuer responsible for making notification: Bridget Creegan

Date of notification: 16 October 2017