10-K 1 geg091586_10k.htm FORM 10-K FOR FISCAL YEAR ENDED DECEMBER 31, 2008 Genesis Electronics Group, Inc. Form 10-K for fisal year ended 12-31-2008

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

 

 

 

 

 

 

 

FORM 10-K

 

 

 

 


 

 

(MARK ONE)

 

 

o

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

 

FOR THE FISCAL YEAR ENDED DECEMBER 31, 2008

 

OR

 

 

x

TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

 

FOR THE TRANSITION PERIOD FROM ______TO _______

COMMISSION FILE NUMBER: 0-50773

 

 

 

 

 

 


 

Genesis Electronics Group, Inc.

Formerly Pricester.com, Inc.

(Name of registrant as specified in its charter)


 

 

Nevada

41-2137356

(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)


 

 

5555 Hollywood Blvd, Suite 303, Hollywood, FL

33021

(Address of principal executive offices)

(Zip Code)

 

 

REGISTRANT’S TELEPHONE NUMBER, INCLUDING AREA CODE:

(954) 272-1200

SECURITIES REGISTERED UNDER SECTION 12(b) OF THE ACT:

 

 

TITLE OF EACH CLASS

NAME OF EACH EXCHANGE ON WHICH REGISTERED

NONE

NOT APPLICABLE

SECURITIES REGISTERED UNDER SECTION 12(g) OF THE ACT:

 

 

 

COMMON STOCK, PAR VALUE $0.001

(Title of class)

 

 

 

 

 

 


 

          Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

o Yes   x No

 

          Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.

o Yes   x No

          Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x   No o

          Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. o

          Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company:

 

 

 

 

 

 

Large accelerated filer

o

Accelerated filer

o

 

Non-accelerated filer (Do not check if smaller reporting company)

o

Smaller reporting company

x


 

          Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act)

Yes o   No x

          State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was sold, or the average bid and asked prices of such common equity, as of the last business day of the registrant’s most recently completed second fiscal quarter. $1,333,021 on June 30, 2008.

          Indicated the number of shares outstanding of each of the registrant’s classes of common stock, as of the latest practicable date. 123,292,739 shares of common stock are issued and outstanding as of April 1, 2009.

DOCUMENTS INCORPORATED BY REFERENCE

          List hereunder the following documents if incorporated by reference and the Part of the Form 10-K (e.g., Part I, Part II, etc.) into which the document is incorporated: (1) Any annual report to security holders; (2) Any proxy or information statement; and (3) Any prospectus filed pursuant to Rule 424(b) or (c) under the Securities Act of 1933. The listed documents should be clearly described for identification purposes (e.g., annual report to security holders for fiscal year ended December 24, 1980). None.

 
 

TABLE OF CONTENTS

 

 

 

 

 

 

 

Page No.

 

 

 

 

Part I

 

 

 

Item 1.

Business

 

4

Item 1A.

Risk Factors

 

17

Item 1B.

Unresolved Staff Comments

 

22

Item 2.

Properties

 

22

Item 3.

Legal Proceedings

 

22

Item 4.

Submission of Matters to a Vote of Security Holders

 

22

Part II

 

 

 

Item 5.

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

 

22

Item 6.

Selected Financial Data

 

23

Item 7.

Management’s Discussion and Analysis of Financial Condition and Results of Operation

 

23

Item 7A.

Quantitative and Qualitative Disclosures About Market Risk

 

28

Item 8.

Financial Statements and Supplementary Data

 

28

Item 9.

Changes In and Disagreements With Accountants on Accounting and Financial Disclosure

 

28

Item 9A.(T)

Controls and Procedures

 

28

Item 9B.

Other Information

 

30

Part III

 

 

 

Item 10.

Directors, Executive Officers and Corporate Governance

 

30

Item 11.

Executive Compensation

 

31

Item 12.

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

 

33

Item 13.

Certain Relationships and Related Transactions, and Director Independence

 

34

Item 14.

Principal Accountant Fees and Services

 

34

Part IV

 

 

 

Item 15.

Exhibits, Financial Statement Schedules

 

35

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CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

          Certain statements in this annual report contain or may contain forward-looking statements that are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements were based on various factors and were derived utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements. These factors include, but are not limited to, our ability to raise sufficient capital to fund our ongoing operations and satisfy our obligations as they become due, our ability to implement our strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk, U.S. and global competition, and other factors. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this annual report in its entirety, including the risks described in Part I. Item 1A. Risk Factors. Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this annual report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.

OTHER PERTINENT INFORMATION

          When used in this annual report, the terms “Genesis”, “Pricester”,” “we,” “our,” and “us” refers to Genesis Electronics Group, Inc.

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PART I

 

 

ITEM 1.

BUSINESS.

Overview

Genesis Electronics Group, Inc. formerly Pricester.com, Inc. was originally incorporated in the State of Nevada on March 19, 1998 under the name Business Advantage No. 22, Inc. Due to non-filing of annual reports, the corporate charter of Business Advantage No. 22, Inc. was revoked. In June 2004, Business Advantage No. 22, Inc. was reinstated. On June 4, 2004, Business Advantage No. 22, Inc. entered into an Agreement and Plan of Reorganization with Pricester.com, Inc., a Florida Corporation to merge Pricester Florida into Business Advantage No. 22, Inc. On June 4, 2004, in anticipation of the merger, the name of Business Advantage No. 22, Inc. was changed to Pricester.com, Inc.

On February 9, 2005, pursuant to Articles of Merger, shareholders of Pricester Florida received 21,262,250 common shares of Business Advantage No. 22, Inc. on a basis of a one for one exchange for their common shares. Pricester.com, Inc., formerly Business Advantage No. 22, Inc., was the surviving corporation. The articles of merger were filed with the states of Nevada and Florida. The number of common shares held by Pricester Nevada before the merger was 1,044,620.

Pricester Nevada was the acquirer for legal purposes and Pricester Florida was the acquirer for accounting purposes. The transaction was accounted for as a reverse acquisition.

Prior to the merger with Pricester Florida on February 9, 2005, Pricester Nevada had no significant operations and had no control over the operations of Pricester Florida.

In November 2008, the Company obtained through a vote of majority of its shareholders the approval to change the Company’s name to Genesis Electronics Group, Inc. Pursuant to Articles of Amendment filed on February 24, 2009, the name of the registrant was changed to Genesis Electronics Group, Inc.

The registrant was in a development stage company through December 31, 2005 and has a lack of material revenues. Our products and services have been active since January 2004 and have only generated revenue of $111,518 for the year ended December 31, 2008 and $179,176 for the year ended December 31, 2007. We have yet to generate substantial revenue because our primary marketing objective has been to first build a large gathering of web based vendors, traditional small businesses, and established national retailers, to offer a diverse and extensive variety of goods and services.

As we acquire new relationships with retailers and attract more small businesses to the site, more and more products and services as well as vendor websites will be listed on our site. Once these product offerings are in our system and additional vendors are in place ready to open their doors to the public, we will follow up with the implementation of marketing strategies that include national television, radio and Internet marketing designed to bring the buyers and the sellers together.

We operate www.Pricester.com, which is an e-commerce website that enables any business of any size or individual to establish a fully functional online retail presence with no upfront costs or investment or in-house technical skill. Our website, www.Pricester.com is an Internet marketplace which allows vendors to host their website with product and service listings and promote them to a global community 24 hours a day through our network. Additionally, Pricester.com allows consumers to search for products and services that are listed on our network and locate vendors, purchase items, post bids or trade items. We currently have over 27,442 members of which 10,810 have setup websites.

We have developed a technological framework that would overcome prohibitive cost factors and exponentially increase the ease with which small business owners could effectively enter the e-commerce community and credibly compete for customers online.

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We created proprietary applications that permit an economy for the construction of professionally designed, customized, full-functioned e-commerce or informational websites and for hosting large numbers of such websites. Our applications are marketed to the small business sector, where the cost of website design and development has been a barrier to achieving an Internet presence. To complement our low-cost website design product, we also launched an Internet shopping portal, www.pricester.com, a virtual shopping mall providing additional exposure for its website clients.

As consumer access to the Internet has become more widespread and continues to grow, a website has emerged as an essential tool for small businesses. Small companies and professional practices alike understand the value of a website for establishing credibility and competing for clients and sales.

Our Products & Services

The registrant provides services that allow any small business to have an Internet presence with the website features that consumers want and expect.

Virtually all major retailers and service providers have company websites. In contrast, the owner-operated businesses—collectively, the largest component of the entire economy—still only have a minor presence on the Internet. There are 23 million small businesses in the U.S., including businesses with less than 5 employees and those filing 1040 Schedule C returns (Source: U.S. Department of Commerce) and millions still without a web presence through which they can sell and promote their products and services. According to a research paper prepared under contract for the Small Business Administration (Strategies for Small Business Success, 2002), only 35% of small firms had a website and “The smallest firms (with fewer than 10 employees) benefit the most from being online…”

As the cost of computers has dropped significantly, the number of consumers using computers and the Internet on a regular basis has increased dramatically. Today, according to a Nielson/NetRatings report, over 75% of consumers have Internet access and increasingly they are turning to this resource when searching for or evaluating products and services. Concurrently, the demand and logical need for small businesses to have a website is greater than ever.

The market for affordable business websites is large and still expanding. The registrant’s services are specifically geared to address this demand from the small business sector. Additional funding is required to expand marketing efforts in order to reach and further penetrate the market.

Our website design technology permits the custom creation of websites by professional designers at low cost. The savings are passed along to the business owner, resulting in perhaps the lowest net cost custom website design package offering available on the market today.

Competitors offering similar services are operating within a far more labor intensive environment and cannot compete with the registrant’s pricing strategy.

Clients receive a customized multi-page website designed for free and agree to pay just a competitive Internet hosting fee and a nominal set-up charge. Small businesses find the deal irresistible, recognizing that they’ve found a true low-cost alternative to the traditionally cost-prohibitive barriers to developing and hosting a website. The registrant prominently displays a “Lowest Price Guarantee” seal on its website; to date it has never been challenged.

Over and above the website design value that the registrant offers, every client’s website is also included in our online shopping portal—added exposure that no other competitor offers.

The registrant provides website design services, primarily geared to the needs and budgets of small businesses.

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Closely related services provided by the registrant include:

   -   website hosting

   -   domain registration

   -   Internet search engine and directory submission

   -   Internet marketing services (e.g., webpage optimization, pay-per- click campaign development, etc.)

   -   website maintenance

   -   design-related services such as logo creation

   -   integrated shopping cart and online catalog for e-commerce websites

   -   advanced shopping cart and design options for highly customized websites

In addition to these website design and intertwined services, the registrant’s online shopping portal provides each client with additional exposure for their website and products, as well as other online e-commerce opportunities.

Key features of the registrant’s shopping portal include: free membership for consumers and vendors, no listing fees and direct consumer access to vendor’s websites. The shopping portal already has over 28,000 registered members and over 11,000 websites. The website receives ~100,000 visits and over 1,200,000 hits each month from individuals worldwide.

Specialized Products & Programs

   -   Themed, Corporate Sponsored Websites: A series of lifestyle websites, centered on popular themes such as family, relationships, sports and more. These websites include content provided by personalities with existing high-visibility media exposure, as well as feature editorial supplied by corporate participants on a fee-paid basis.

   -   Industry Specific Distribution Programs: Customized small-business website distribution programs, prepared in conjunction with and to enhance the marketing efforts of synergistic business groups, such as: banks, merchant service suppliers, chambers of commerce and NFP organizations.

   -   International Shopping Portal: The registrant has launched a shopping portal that is international in scope, currently covering 24 countries on six continents. The website, www.copiaworld.com, features offerings from thousands of retail stores, financial institutions and more, in a convenient to use, categorized format.

At this time, the registrant creates the majority of its sales by generating small business leads using outbound automated telemarketing, and then following up by telephone. Almost all sales are completely consummated over the phone.

Concurrently, the registrant is endeavoring to develop strategic partnerships with other companies and organizations that have an interest in the same small business target market. Such partners are, in effect, volume distribution “outlets” for our website services, complementing the direct marketing efforts to upstream the growth process. The registrant delivers a product that is appealing and important to small business owners. Therefore, logical targets for strategic partnerships are large corporations that actively and competitively seek to acquire service and retain small businesses as their customers; this is the necessary synergy in the relationship. The registrant’s website service is positioned as a valuable and timely addition to the partner’s existing product or service, providing more market differentiation and a competitive edge.

Key target groups for strategic partners include: mid to large banks, merchant service providers, communications companies, computer manufacturers, appropriately focused retail chains, certain business organizations as well as the educational sector. Our website packages can be offered in tandem with and by the strategic partner to augment and facilitate their existing sales/enrollment process.

Our revenue model is based upon selling our Custom Designed Websites and collecting transaction and hosting fees. We have yet to generate substantial revenues in transaction fees because our primary marketing objective has been to first build a large gathering of web-based vendors in order to attract the consumer.

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Although we average over 90,000-100,000 visitors a month and over 3,000,000 page hits per month primarily from the United States, this is an extremely small amount compared to our competitors. According to www.statbrain.com, Yahoo receives an average of 2,852,912,100 visitors per month and Ebay receives an average of 2,009,982,330 visitors per month. A visitor coming to a web site may access one or many web pages on a site, creating multiple page views. A hit means a single request from a visitor for a single item from a web server. As a result, in order for a visitor to display a page that contains 3 graphics, 4 hits would occur at the server, 1 for the HTML page and one for each of the 3 graphics. One visitor to our site can create many hits per visit to the site. Additionally, a majority of our traffic is untargeted due to the use of general search words with only approximately 200 visitors per day targeted to our marketing materials. Further, up to 40% of our targeted traffic is foreign visitors unable to use our system as the current system only supports United States currency.

Members must comply with our site’s terms and conditions or their listings can be revoked and repeated offenders could be banned from the site indefinitely.

For the retailers, service businesses and individual collectors and hobbyists in the United States without a web presence through which they can sell their products or services online, we offer an affordable, easily implemented solution.

Setting up a retail website involves many complex tasks that have to be bought from outside vendors unless the retailer possessed the required array of diverse technical skills or software. For most small businesses and individuals, as well as many medium sized companies, programming tasks and the costs associated with creating a retail website have been overwhelming and easily outweighed any potential additional business that could be realized online or they had to sell their merchandise through fee-based sites like Ebay and Yahoo.

The following is a summary of the products and services currently offered or in development. A further discussion of each product and service follows.

 

 

 

 

 

 

 

 

Products and Services

 

Status

 

Fees

 

Launched

 

Pricester (do it yourself) Website

 

On Hold

 

$0

 

Jan 2004

 

 

 

 

 

 

 

 

 

Store

 

Active

 

$0 listing fee - 1-4% transaction fee*

 

Jan 2004

 

 

 

 

 

 

 

 

 

Barter

 

Active

 

$0 listing fee - 1-4% transaction fee*

 

Jan 2004

 

 

 

 

 

 

 

 

 

Auction

 

Active

 

$0 listing fee - 1-4% transaction fee*

 

Jan 2004

 

 

 

 

 

 

 

 

 

Wanted

 

Active

 

$0

 

Jan 2004

 

 

 

 

 

 

 

 

 

Request for Quote

 

On Hold

 

$0 listing fee - 1-4% transaction fee*

 

Jan 2004

 

 

 

 

 

 

 

 

 

Zip code search

 

On Hold

 

$0

 

Jan 2004

 

 

 

 

 

 

 

 

 

Pricester Custom Designed Websites

 

Active

 

$29.95 setup - $2,500.00

 

Feb 2006

 

 

 

 

 

 

 

 

 

Pricester Hosting

 

Active

 

$8.95-$49.95

 

Feb 2006

 

 

 

 

 

 

 

 

 

Pricester Travel

 

On Hold

 

Fees charged by World Choice Travel

 

 

 

 

 

 

 

 

 

 

Affiliates Program

 

Active

 

$0

 

Jan 2004

 

 

 

 

 

 

 

 

 

Pricester Tools Payment System

 

Active

 

$0

 

Jan 2004

 

 

 

 

 

 

 

 

 

Pricester Search Engine Wizard

 

Active

 

$0

 

Jan 2004

 

 

 

 

 

 

 

 

 

Pricester Community

 

On Hold

 

$0

 

Jan 2004

 

 

 

 

 

 

 

 

 

Lead Generation Program

 

In development

 

Not yet determined

 

Unknown

 

 

 

 

 

 

 

 

 

Bold Listings

 

Active

 

$.50 per item

 

Jan 2004

 

 

 

 

 

 

 

 

 

Highlight Option

 

Active

 

$1.00 per item

 

Jan 2004

 

 

 

 

 

 

 

 

 

Special Icon

 

Active

 

$.50 per item

 

Jan 2004

 

 

 

 

 

 

 

 

 

Featured Listing

 

Active

 

$1.00 per item

 

Jan 2004

 

 

 

 

 

 

 

 

 

Premiere Listing

 

Inactive

 

$5.00 per item

 

Jan 2004

 

 

 

 

 

 

 

 

 

Category Banners

 

Active

 

$50.00 per month

 

Jan 2004

 

 

 

 

 

 

 

 

 

Specialty Stores

 

future development

 

Not yet determined

 

Unknown

 

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* Note: Transaction fees are currently suspended until our shopping mall reaches critical mass at which time we will reinstate the following 1-4% sliding scale which will operate as follows:

   -   Transactions ranging from $.01 through $400 are charged at 4% of the transaction

   -   Transactions ranging from $400.01 through $1,000 are charged at 3.25% of the transaction

   -   Transactions ranging from $1000.01 through $5,000 are charged at 3% of the transaction

   -   Transactions ranging from $5,000.01 through $50,000 are charged at 1.5% of the transaction

   -   Transactions ranging from $50,000.01 through $1,000,000 are charged at 1% of the transaction

We will generate revenues through the following sources:

   -   Store Transaction Fees. A sliding scale transaction fee on the dollar amount of the successfully completed auction of an item ranges from a low of 1% for items over $1,000 to 4% for items less than $25 in value.

   -   Store Listing Fee. There are no listing fees for items listed in the Pricester Store system.

   -   Auction Transaction Fees. A sliding scale transaction fee on the dollar amount of the successfully completed auction of an item ranges from a low of 1% for items over $1,000 to 4% for items less than $25 in value.

   -   Auction Listing Fee. Currently there are no listing fees for auction items.

   -   Barter Transaction Fees. A sliding scale transaction fee on the dollar amount of the value specified for a successfully completed barter of an item that ranges from a low of 1% for items over $1,000 to 4% for items less than $10 in value.

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   -   Barter Listing Fee. Currently there are no listing fees for barter items.

   -   Bold Listings. An added feature that makes the vendors listing more attractive to the eye, which will attract more consumers to the listing(s). We will charge $.50 per auction item or $.50 per month per listed store item.

   -   Highlight Option. An item is shown with a special background color of consumer’s choice on the listing pages. We will charge $1.00 per auction item or $1.00 per month per listed store item.

   -   Special Icon. A choice of icon will get listed alongside the auction title. We will charge $.50 per auction item.

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   -   Featured Listing. The listing is displayed above all other listings at the top of their respective categories, and any matching search results. We will charge $1.00 per auction item or $1.00 per month per listed store item.

   -   Premiere Listing. When displayed in listings, a premiere item displays the associated premiere icon next to the item. Most importantly, premiere listing will also be displayed on the main auction entry page at some point, regardless of which category or subcategory. We will charge $5.00 per auction item or $5.00 per month per listed store item.

Currently Inactive

   -   Category Banners. These banners can be purchased for each category item. We will initially charge $50.00 per month per category. We will charge more per month per category and receive additional revenue from a banner rotation service.

   -   Specialty Stores. We will also introduce specialty stores which will be catered to industries, allowing certain built in features to be included with the website.

   -   Pricester Custom Designed Websites. We will design and install fully functional informational or e-commerce enabled websites for fees ranging from $29.95 to $2,500.00. Hosting fees ranging from $8.95 to $49.95 apply.

The amount of revenue from the products and services cannot be quantified any further than 1% since each transaction fee will related directly to the cost of the item sold, bartered, etc.

Note: Transaction fees are currently suspended till our shopping mall reaches critical mass at which time we will reinstate the 1-4% sliding scale fee structure.

*PRICESTER (DO IT YOURSELF) WEBSITE: Our do it yourself website allows any business or aspiring business person, even a hobbyist with a handful of items to sell, to set up a customized, fully functional retail outlet. The Pricester (do it yourself) website is a content driven web site with a built in shopping cart (e-commerce) that eliminates the need for a web-designer and the associated costs.

*This service is temporarily on hold while we focus on the Pricester Custom Designed Websites marketing strategies.

Through our website, all these tasks can be accomplished by anyone with a personal computer, an Internet connection and something to sell online.

An entire functioning retail site can be set up on www.pricester.com using the site’s array of menu driven, user-friendly website construction tools. We provide the new “e-tailer” with everything an e-commerce site needs to execute and process orders, including:

   -   integration of a payment system,

   -   customer order tracking and

   -   shipping calculators.

Our site calculates shipping costs via an array of alternative shipping methods and carriers. All the e-tailer has to do is fulfill the order by shipping the goods to the customer.

The Pricester Store enables the e-tailer to manage:

   -   the progress of sales,

   -   payment status,

   -   shipping status,

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   -   confirmations and cancellations and

   -   includes email notification to their customers.

STORE: Store items are listed in the Pricester.com network as new or used with a fixed price attached.

BARTER: Single or multiple items, products or services are traded or bartered for products or services. When a member lists a barter transaction they are asked to list an approximate value for the listed item. It is this value we use to charge the 1-4% transaction fee when a trader has been located.

AUCTION: We conduct real-time online auctions where sellers list their products or services. Consumers then bid competitively on the item of interest.

The highest bidder at the close of the auction is determined the winner and must pay the seller the price as indicated in the winning bid.

We utilize technology that enables both seller and bidder to actively view the auction in progress seeing the bid time remaining as it changes without refreshing your screen.

WANTED: Item Watch is a feature that allows consumers to inquire about a specific item, product or service without making a purchase commitment. We actively search our databases periodically to find new listed items. When a match is found an email alert is then sent to the consumer along with a link to the seller of the product.

REQUEST FOR QUOTE: We recognize the need for requesting estimates on products or services. This tool allows both consumers and businesses to request quotes without any commitment to the other party.

*REGION OR ZIP CODE SEARCH: A search is conducted to find local vendors by region or zip code area who provide a specific item, product or service. The results will list the name and location(s) of Pricester.com sellers who offer the item, product or service.

*Note: REGION OR ZIP CODE SEARCH is currently suspended till our shopping mall reaches critical mass at which time we will have enough data to support the service.

PRICESTER CUSTOM DESIGNED WEBSITES: Pricester Custom Designed Websites are informational and/or e-commerce enabled websites or personal web stores that are designed and installed for a one-time setup fee ranging from $29.95 to $2,500.00. Hosting fees ranging from $8.95 to $49.95 apply. Fees related to the maintenance and/or hosting of the website will need to be paid to us.

Our technical staffers design and install Pricester Customized Websites that includes formatting the text for pages such as but not limited to:

   -   Formatting the text for pages such as: Home Page, About Us Page,

   -   Contact Page and a Privacy Statement

   -   Setup of your payment and shipping details page

   -   Conversion of your company logo and slogan/banner into a digital image format

   -   Integration of pictures and details of your first 10 products and services.

   -   Integration of a website payment system (Pay Pal) enabling you to accept all major credit cards.

   -   Configuration of your website manager, which manages your orders and items.

   -   Registration of a personalized domain name that will allow for promotion of personalized domain name easily to friends, relatives and customers. Example: www.yourname.com

The website will have the ability to:

   -   auction

   -   buy

   -   sell

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   -   post items

   -   barter and trade with no listing or programming fees.

We developed this program to respond to the needs of people who lack experience in developing websites, computer use or time.

PRICESTER TRAVEL: This service is currently on hold while we evaluate the adequate 3rd party provider to provide the services required by Pricester members.

AFFILIATES PROGRAM: Our Affiliates Program pays 10% to the affiliate on all the fees we collect from new members transaction fees. When a member refers another member to Pricester.com, they become the affiliate of the new member.

If the new member incurs transaction fees on Pricester.com and completes a payment, 10% of the collected payment will be credited to the affiliates account.

This transaction takes place as follows:

   -   Member A refers member B using in house affiliate program

   -   Member B incurs fees for Pricester.com services

   -   Member B makes payment to their account and at that moment 10% of the fee collected by us is credited to Member A’s account on Pricester.com. Once the member has $25 or more credit in their account, they can request a payment from us via check by mail.

PRICESTER TOOLS PAYMENT SYSTEM: Pricester Stores are capable of accepting credit cards and checks immediately after setting up their Pricester Store. All Stores have the option of using PayPal for their e-commerce transactions. We have an oral agreement with PayPal to provide these services to Pricester Stores, if desired. PayPal takes only minutes to setup with a bank account to receive payments. PayPal is a registered payment company. PayPal fees are billed separately.

PayPal collects the payments from the consumers and deposits them into the vendor’s bank account. Members are required to have a PayPal account to utilize the Pricester Nevada website e-commerce feature. When a customer exits the Pricester.com shopping cart, the total value and vendor PayPal ID is passed to PayPal for payment processing. PayPal charges the vendor payment transaction fees that are automatically deducted from the amount collect by PayPal. Once the transaction is confirmed by the vendor, a transaction fee is charged to the members account. Routine billing processes are performed on the www.Pricester.com site and the members are billed for the transaction and optional listing fees they have incurred.

The registrant now allows the integration of CardService International (merchant) payment processing in the Pricester tools payment system. We have an oral agreement with CardService International to provide these services to Pricester Stores via an API payment integration. CardService International requires a merchant approval process conducted directly between merchant and vendor. All payments are collected by merchant and the funds are disbursed to vendor minus applicable transaction and monthly fees.

PRICESTER.COM SEARCH ENGINE: An e-commerce web portal connecting consumers, retailers and wholesalers to a proprietary network. Pricester.com provides complete integration of buyer and seller, bringing the consumer/business directly to the seller’s site.

WIZARD: Pricester Wizard is a guided tour that walks members through the process of:

   -   creating websites,

   -   listing items, and

   -   managing their Pricester website

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*PRICESTER COMMUNITY: An online forum dedicated to providing answers to questions about:

   -   sales,

   -   purchases,

   -   shipping tips and

   -   experiences between current members.

*Note: PRICESTER COMMUNITY is currently on hold due to a shortage of members using the service. All help and support request are handled directly via email, fax or telephone.

LEAD GENERATION PROGRAM. Currently in development, the lead generation feature or program is based on leads provided through the Pricester network. These leads are defined by the category they are listed under. The member is prompted with an option to agree on a predetermined price per lead that they will be charged when a referral has been collected and delivered to their e-mail address. The referral is considered to be lead based when a member receives an authorized discount or bonus by e-mail that was provided by the host service provider. To indicate the presence of the lead generation feature, the template will include a button, banner or other activation image on the homepage of the vendor’s site or through a search query or directory browse, which identifies the presence of a discount upon activation of the image, for example, the words “Click here to receive bonus/discount”. When a customer clicks on this image they are given the details of the bonus/discount and an online form to fill out. They can then sign up as a member of the system to receive benefit. The customer enters their contract information such as their address, phone and e-mail on the form. Once the member confirms the authenticity of this information, an email is sent to the customer with the bonus/discount details attached. An email is also sent to the vendor/member with the information about the lead and the fee charged to their account. Subsequently, the host network applies a charge to the vendor/member account equal to the amount of referral fee for the lead. While this feature was created to satisfy a need in the online service industry, it is not limited to service providers and can used for offering discounts and promotions for product related items.

SERVICE INTERRUPTIONS AND DELAYS. Our service interruptions and delays have been limited to less than 1% downtime. In order to decrease the down time, we added redundancy equipment to our network that provides alternative equipment to be used in the event of hardware failure. This equipment includes multiple server, raid drives (multiple hard drives) and rotational backups of our system and services.

COSTS OF OPERATION. In order to provide the above services, we currently employ personnel for management, customer support, technical support, Internet marketing and web design and contract for sales personnel. We also lease the appropriate hardware and support the continued development of our software that runs our web based services. To provide all of the services listed above, our monthly expenses are approximately $18,400. The breakdown of the $18,400 is as follows:

 

 

 

 

 

Payroll & Taxes

 

$

12,020

 

Rent

 

 

1,580

 

Electric

 

 

300

 

Telecommunications .(Phones & Servers)

 

 

2,000

 

Accounting services

 

 

1,500

 

Insurance

 

 

500

 

Legal

 

 

500

 

 

 

$

18,400

 

We intend to give 10% of any net profits to charity. A list of charities has not yet been compiled. This donation program will commence at a yet to be determined time based on profitability.

OTHER PROGRAMS

          NATIONAL SCHOOL PROGRAM: A four hour course that educates and demonstrates the power of e-commerce. The students will learn how to conduct business using the Internet. It teaches how to convert a hobby into a business and sell unwanted items. At the end of the course each student will have constructed a fully functional website that is e-commerce enabled, operational and ready to do business.

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          NON-PROFIT/CHARITABLE: Gives churches, synagogues and fundraisers an opportunity to generate income for their organization by selling and auctioning donated items from their members and communities online.

REVENUE STREAMS

Although most of our products and services have been active since January 2004, we have not generated significant revenues. This is directly related to the number of vendors (currently 11,643) listing over 199,516 items. During 2006, we commenced marketing our Website design services and hosting plans. As the number of vendors increases and marketing commences, the number of visitors to our website should increase and our revenue stream should increase significantly with collected fees and monthly hosting fees.

To date, we have focused on bringing vendors (members) to populate the site in order that consumers can visit a populated community. Once the site has been populated to a sufficient degree, we will introduce a marketing campaign to bring the buyer and seller together.

We intend to track revenues by category if our revenues increase. Our revenues have been generated by approximately 270 Pricester Website sales, miscellaneous service and transaction fees of $111,518 for the year ended December 31, 2008 and by 270 Pricester Website sales, miscellaneous service and transaction fees of $179,176 for the year ended December 31, 2007. To date, no marketing funds have been expensed to bring consumers to the site.

In order to successfully expand our number of users of our electronic commerce services, we must employ significant monetary resources to the consistent development of applications and innovative tools to assist the buyers and sellers interaction.

Intellectual Property and Proprietary Rights

We currently utilize proprietary software to support our Internet platform and proprietary processes and procedures related to customer acquisitions. We protect our intellectual property through existing laws and regulations and by contractual restrictions. We attempt to protect our technology and trade secrets through the use of:

   -   confidentiality and non-disclosure agreements,

   -   trademarks,

   -   patents, and

   -   by other security measures.

Trademarks have been filed under Pricester.com and Pricester Store “e-commerce for all...,”
garagesalesanywhere.com. We are preparing several other variations to be trademarked.

On December 8, 2003, a provisional patent Application No: 60/527/873 under the names of Bernard Gutman and Joe Puentes, officers and directors of Pricester Nevada was filed with the United States Patent Office covering our Automated Templated Based e-commerce system including the Lead Generation Program which is in development. A provisional patent allows filing without a formal patent claim, oath or declaration or any information disclosure statement, provides the means to establish an early effective filing date and allows the term “Patent Pending” to be applied. A provisional patent allows an applicant up to a year in which to file the actual patent. We filed a US Patent Application - Serial No: 10/988,747 on November 15, 2004. No update on the status of the patent application has been made available by the US patent office as of the date of this annual report. Messrs. Gutman and Puentes have entered into a written agreement assigning Pricester.com, Inc. any and all rights of the provisional patent for no consideration.

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Pricester domain names have been secured under the variations:

   -   pricester.com, .net, .us, .ca (Canada).

Also secured:

   -   your free webstore.com,

   -   pricebarter.com and

   -   pristore.com.

Marketing Strategies

We intend to establish a national market presence using the following approaches in order to gain brand awareness:

Conducting public relations campaign using

   -   television

   -   radio

   -   press releases

   -   Internet marketing

   -   newspaper and magazines

We intend to target college students and non-profit groups.

Third Party Providers

CI Host.com, a web hosting company provides us the hardware and software to run our portal. They also provide ongoing phone support and hardware maintenance and replacement in the event of failure. We have orally renewed a 12 month lease starting as of April 8, 2005. This lease automatically renews every year. Our monthly lease is $659.00. CI Host’s Terms and Conditions of Use provide for discontinuation of services or denial of use by CI Host at any time if we were to engage in unacceptable uses or cause harm to the server or a customer.

On July 12, 2004, we entered into a written agreement with Professional Microsystems Incorporated D/B/A as Xcent for the development of our web based applications. We orally agreed that any work order we submit, based on our needs to develop and improve our current portal, is provided at the rate of $90 per man hour. Currently, we owe Xcent for ongoing work orders a balance of $4,816. We may terminate any open work order by written notice to Xcent. Xcent will be reimbursed for costs expended to date and other costs resulting from the termination. We may also terminate the agreement for default if Xcent becomes involved in bankruptcy or other legal proceedings that in our opinion interferes with the performance of services or if Xcent fails to perform under the agreement and does not cure within ten days after receipt of written notice from the registrant.

Insurance

We have in force workman’s comp and general liability insurance. We currently have directors and officers’ insurance for which we pay approximately $1,400.

Competition

We compete with many other providers of online web hosting, Internet marketplace, travel service and electronic commerce services. As we expand the scope of our Internet offerings, we will compete directly with a greater number of Internet sites, media companies, and companies providing business services across a wide range of different online services, including:

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          -   companies offering communications, Web search, commercial search, information, community and entertainment services and Internet access either on a stand alone basis or integrated into other products and media properties;

          -   vertical markets where competitors may have advantages in expertise, brand recognition, available financial and other resources, and other factors;

          -   online employment recruiting companies; and

          -   online merchant hosting services.

In order to compete effectively, we may need to expend significant internal engineering resources or acquire other technologies and companies to provide or enhance our capabilities.

Companies such as Yahoo, Amazon and Ebay may have a competitive advantage because they have greater access to content, maintain billing relationships with more customers and have access to established distribution networks.

There are various competitors who allow vendors to sell their items online including Yahoo, Amazon and Ebay. Although most charge ongoing fees including monthly fees and transaction fees, they have a established customer base and instant market recognition. These competitors have greater access to content and maintain billing relationships with more customers and have access to established distribution networks. We have not yet generated any material revenue from our business model compared to significant revenue generated by these competitors.

If new competitors seize our product ideas and e-commerce business model and produced competing web sites with similar product matrixes, our ability to generate revenue would be negatively affected. Additionally, these new competitors could be better capitalized and capture a larger market share of our intended market.

We face competition from traditional retailers and wholesalers. If consumers choose not to purchase their products through the Internet, our ability to generate revenues will be negatively affected.

Government Regulation

We are subject to general business regulations and laws, as well as regulations and laws directly applicable to the Internet. As we continue to expand the scope of our properties and service offerings, the application of existing laws and regulations to us relating to issues such as user privacy, defamation, pricing, advertising, taxation, gambling, sweepstakes, promotions, financial market regulation, consumer protection, content regulation, quality of products and services, and intellectual property ownership and infringement can be unclear. In addition, we will also be subject to new laws and regulations directly applicable to our activities.

Further, the application of existing laws to our operations regulating or requiring licenses for certain businesses of our vendors including, for example, distribution of pharmaceuticals, alcohol, tobacco or firearms, as well as insurance and securities brokerage and legal services, can be unclear. Any existing or new legislation applicable to us could expose us to substantial liability, including significant expenses necessary to comply with such laws and regulations, and dampen the growth in use of the Web.

Several federal laws, including the following, could have an impact on our business. The Digital Millennium Copyright Act is intended, in part, to limit the liability of eligible online service providers for listing or linking to third-party Websites that include materials that infringe copyrights or other rights of others. The Children’s Online Protection Act and the Children’s Online Privacy Protection Act are intended to restrict the distribution of certain materials deemed harmful to children and impose additional restrictions on the ability of online services to collect user information from minors. In addition, the Protection of Children From Sexual Predators Act of 1998 requires online service providers to report evidence of violations of federal child pornography laws under certain circumstances. Such legislation may impose significant additional costs on our business or subject us to additional liabilities.

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We post our privacy policies and practices concerning the use and disclosure of user data. Any failure by us to comply with our posted privacy policies, the consent order, FTC requirements or other privacy-related laws and regulations could result in proceedings by the FTC or others which could potentially have an adverse effect on our business, results of operations and financial condition. In this regard, there are a large number of legislative proposals before the United States Congress and various state legislative bodies regarding privacy issues related to our business. It is not possible to predict whether or when such legislation may be adopted, and certain proposals, if adopted, could materially and adversely affect our business through a decrease in user registrations and revenues. This could be caused by, among other possible provisions, the required use of disclaimers or other requirements before users can utilize our services.

Due to the nature of the Web, it is possible that the governments of other states and foreign countries might attempt to regulate Web transmissions or prosecute us for violations of their laws. We might unintentionally violate such laws, such laws may be modified and new laws may be enacted in the future. Any such developments (or developments stemming from enactment or modification of other laws) could increase the costs of regulatory compliance for us or force us to change our business practices.

Employees

We currently have four full-time employees. As operations increase and revenues allow, we will have to employ an undetermined number of designers and programmers in addition to obtaining additional sales persons on an independent contractor, commission only basis. We enjoy good employee relations. None of our employees are members of any labor union and we are not a party to any collective bargaining agreement.

 

 

ITEM 1A.

RISK FACTORS.

Readers should carefully consider the following risk factors and all other information contained in this Annual Report. Investing in our common stock involves a high degree of risk. Any of the following risks could adversely affect our business, financial condition and results of operations and could result in a complete loss of your investment. No assurances can be given that the risks and uncertainties described below are the only risks and uncertainties that we face.

Risks Related To Our Business

OUR WEAK FINANCIAL CONDITION HAS RAISED, AND WILL LIKELY CONTINUE TO RAISE, SUBSTANTIAL DOUBT REGARDING OUR ABILITY TO CONTINUE AS A “GOING CONCERN.” WE HAVE EXPERIENCED HISTORICAL LOSSES. WE MAY HAVE TO CEASE OPERATIONS IF WE DO NOT GENERATE MEANINGFUL REVENUE AND ACHIEVE PROFITABILITY AND INVESTORS MAY LOSE THEIR INVESTMENT.

We have incurred substantial operating and net losses, as well as negative operating cash flows, since our inception. For the fiscal years ended December 31, 2008 and 2007, we experienced net losses of $(3,076,697) and $(1,467,212), respectively. At December 31, 2008, we had an accumulated deficit of $(7,513,897). Our operating results for future periods will include significant expenses, including product development expenses, sales and marketing costs, programming and administrative expenses, for which we may not have offsetting revenues or available capital. As a result, we may never generate meaningful revenue and/or achieve profitability in the future.

Our current working capital deficit at December 31, 2008, among other factors, resulted in our independent certified public accountants modifying their audit report on our consolidated financial statements for the fiscal years ended December 31, 2008 and 2007 to express substantial doubt as to our ability to continue as a going concern. We remain in need of substantial additional investment capital to fund our longer-term operating needs, including the servicing of our remaining debt obligations and the conducting of those marketing activities we believe necessary to achieve meaningful sales growth.

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          OUR BUSINESS IS CAPITAL INTENSIVE AND ADDITIONAL FINANCING MAY NOT BE AVAILABLE, AS SUCH, ESPECIALLY IN LIGHT OF OUR HISTORICAL LOSSES, WE MAY HAVE TO CEASE OPERATIONS AND INVESTORS MAY LOSE THEIR INVESTMENT.

Our operations are capital intensive and our growth and ongoing operations will consume a substantial portion of our available working capital. We have engaged in numerous financing activities over the past few years but have been unable to utilize the funds raised to achieve positive financial results.

Furthermore, we will require additional capital in order to fund our operations and research projects, and we do not have any commitments for additional financing. Additional funding, if required, may not be available, or if available, may not be available upon favorable terms. Insufficient funds will prevent, or delay, us from implementing our business strategy. Due to our small revenue base and low level of working capital, we have been unable to aggressively pursue our product development strategy to date. We will require significant additional financing and/or a strategic alliance with a well-funded development partner to undertake our business plan. Failure to receive additional funding or enter into a strategic alliance could limit our growth, limit our likelihood of profitability and worsen our financial condition and may correspondingly decrease the market price of our common stock, or may cause us to cease operations all together.

          OUR CONTINUED SALE OF EQUITY SECURITIES WILL DILUTE EXISTING SHAREHOLDERS AND MAY DECREASE THE MARKET PRICE FOR OUR COMMON STOCK.

Given our limited revenues and prospect for revenues for the 2008 fiscal year, we will require additional financing which will require the issuance of additional equity securities. We expect to continue our efforts to acquire further financing in the future to fund additional marketing efforts, product development expenses, programming and administrative expenses, which will result in future dilution to existing outstanding shareholders.

          WE DEPEND ON THE CONTINUED SERVICES OF OUR EXECUTIVE OFFICERS AND THE LOSS OF A KEY EXECUTIVE COULD SEVERELY IMPACT OUR OPERATIONS, CAUSE DELAY AND ADD EXPENSE TO OUR OPERATION.

The execution of our present business plan depends on the continued services of our executive officers. We do not currently maintain key-man insurance on their lives. The loss of any of their services would be detrimental to our business, financial condition and results of operations. We may not retain or replace the services of our key officers.

          WE HAVE ELECTED NOT TO VOLUNTARILY ADOPT VARIOUS CORPORATE GOVERNANCE MEASURES, WHICH MAY RESULT IN SHAREHOLDERS HAVING LIMITED PROTECTIONS AGAINST INTERESTED DIRECTOR TRANSACTIONS, CONFLICTS OF INTEREST AND SIMILAR MATTERS.

Recent Federal legislation, including the Sarbanes-Oxley Act of 2002, has resulted in the adoption of various corporate governance measures designed to promote the integrity of the corporate management and the securities markets. We have not yet adopted these corporate governance measures and, since our securities are not yet listed on a national securities exchange or NASDAQ, we are not required to do so. However, to the extent we seek to have our common stock listed on a national securities exchange or NASDAQ, such requirements will require us to make changes to our current corporate governance practices, which changes may be costly and time consuming. Furthermore, the absence of such practices with respect to our Company may leave our shareholders without protections against interested director transactions, conflicts of interest and similar matters. As an example of one Sarbanes-Oxley requirement, currently none of the members of our board of directors are considered to be “independent” for purposes of Sarbanes-Oxley. We may not be able to attract a sufficient number of directors in the future to satisfy this requirement if it becomes applicable to us.

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          WE MAY BE EXPOSED TO POTENTIAL RISKS RELATING TO OUR INTERNAL CONTROLS OVER FINANCIAL REPORTING AND OUR ABILITY TO HAVE THOSE CONTROLS ATTESTED TO BY OUR INDEPENDENT AUDITORS.

As directed by Section 404 of the Sarbanes-Oxley Act of 2002, the Securities and Exchange Commission adopted rules requiring public companies to include a report of management on the company’s internal controls over financial reporting in their annual reports, including Form 10-K. In addition, the independent registered public accounting firm auditing a company’s financial statements must also attest to and report on management’s assessment of the effectiveness of the company’s internal controls over financial reporting as well as the operating effectiveness of the company’s internal controls. We were not subject to these requirements for the fiscal year ended December 31, 2007. We are evaluating our internal control systems in order to allow our management to report on, and our independent auditors attest to, our internal controls, as a required part of our Annual Report on Form 10-K beginning with our report for the fiscal year ended December 31, 2008.

While we expect to expend significant resources in developing the necessary documentation and testing procedures required by SOX 404, there is a risk that we will not comply with all of the requirements imposed thereby. At present, there is no precedent available with which to measure compliance adequacy. Accordingly, there can be no positive assurance that we will receive a positive attestation from our independent auditors.

In the event we identify significant deficiencies or material weaknesses in our internal controls that we cannot remediate in a timely manner or we are unable to receive a positive attestation from our independent auditors with respect to our internal controls, investors and others may lose confidence in the reliability of our financial statements and our ability to obtain equity or debt financing could suffer.

          FAILURE OF OUR INTERNAL SYSTEMS MAY CAUSE SYSTEM DISRUPTIONS, REDUCE LEVELS OF CUSTOMER SERVICE, AND OTHERWISE DAMAGE OUR OPERATIONS WHICH COULD LEAD TO LOST SALES AND MAY INCREASE OUR OVERHEAD WHICH WOULD ADD EXPENSE AND DELAY OUR OPERATIONS.

We use internally developed systems to operate our service and for transaction processing, including billing and collections processing. We must continually improve these systems in order to meet the level of use. Furthermore, in the future, we may add features and functionality to our products and services using internally developed or third party licensed technologies. Our inability to:

          a) add software and hardware;

          b) develop and upgrade existing technology, transaction processing systems and network infrastructure to meet increased volume through our processing systems; or

          c) provide new features or functionality may cause system disruptions, slower response times, reductions in levels of customer service, decreased quality of the user’s experience, and delays in reporting accurate financial information. Any such failure could result in a loss of business and worsen our financial condition and may correspondingly decrease the market price of our common stock.

Risks Related To Our Intellectual Property

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          WE MAY BE UNABLE TO PROTECT OUR PROPRIETARY RIGHTS, THEREBY PERMITTING COMPETITORS TO DEVELOP THE SAME OR SIMILAR PRODUCTS AND TECHNOLOGIES TO OURS, WHICH COULD ADD EXPENSE AND DELAY OPERATIONS.

Our future results and ability to compete will be dependent, in large part, upon the marketing and sales of our developed proprietary products and technologies, the development of future proprietary products and technologies and the commercialization of our products. We intend to rely primarily upon copyright, trade secret and trademark laws to protect the proprietary components of our systems. While we have filed U.S. patent applications covering certain of our systems, the patent applications may not result in the issuance patent. Additionally, if granted, any patent may be successfully challenged and will not provided us with meaningful proprietary protections or that we may not have the financial resources to mount sustained patent defense. We could also incur substantial costs in asserting our intellectual property or proprietary rights against others or if others assert their rights against us. The failure to successfully protect our intellectual property and proprietary rights could enable others to duplicate or claim our rights products and systems which may result in decreases in our results of operations, liquidity and cash flows. Any such decreases may correspondingly decrease the market price of our common stock.

Risks Related To Industries In Which We Operate

          WE FACE SEVERE COMPETITION FROM VARIOUS COMPANIES, MANY OF WHOM HAVE GREATER RESOURCES THAN WE DO, WHICH COULD CAUSE US TO LOSE SALES ADD EXPENSE AND DELAY OUR OPERATIONS.

We may be unable to effectively compete in the marketplaces in which we operate.

Most of these competitors have a longer operating history than we do and many of them have substantially greater financial and other resources than we do. As a result, we will likely encounter greater difficulty in implementing our business plans than will our competitors. The introduction of similar or superior products by current or future competitors may result in decreases in our results of operations, liquidity and cash flows. Any such decreases may correspondingly decrease the market price of our common stock.

Risk Related To Our Securities And Capital Structure

          TRADING IN OUR COMMON STOCK MAY BE LIMITED, SO OUR SHAREHOLDERS MAY NOT BE ABLE TO SELL AS MUCH STOCK AS THEY WANT AT PREVAILING PRICES.

We expect shares of the common stock to be traded on the OTCBB. If limited trading in the common stock exists, it may be difficult for our shareholders to sell in the public market at any given time at prevailing prices. Also, the sale of a large block of our common stock at any time could depress the price of our common stock to a greater degree than a company that typically has higher volume of trading of securities.

          THE LIMITED PRIOR PUBLIC MARKET AND TRADING MARKET MAY CAUSE POSSIBLE VOLATILITY IN OUR STOCK PRICE WHICH MAY CAUSE YOU TO LOSE SOME OR ALL OF YOUR INVESTMENT.

There has only been a limited public market for our common stock and an active trading market in our common stock may not be maintained. The OTCBB is an unorganized, inter-dealer, over-the-counter market that provides significantly less liquidity than NASDAQ, and quotes for stocks included on the OTCBB are not listed in the financial sections of newspapers, as are those for the NASDAQ Stock Market. In addition, the stock market in recent years has experienced extreme price and volume fluctuations that have particularly affected the market prices of many smaller companies. The trading price of our common stock is expected to be subject to significant fluctuations in response to variations in quarterly operating results, changes in analysts’ earnings estimates, announcements of innovations by us or our competitors, general conditions in the industry in which we operate and other factors. These fluctuations, as well as general economic and market conditions, may decrease the market price of our common stock.

          THE MARKET PRICE FOR OUR COMMON STOCK MAY BE SUBJECT TO EXTREME VOLATILITY, WHICH MAY CAUSE YOU TO LOSE SOME OR ALL OF YOUR INVESTMENT.

The market for securities of high-technology companies, including companies such as ours that participate in emerging markets, has historically been more volatile than the market for stocks in general. As a result, the price of our common stock may be subject to wide fluctuations in response to factors some of which are beyond our control, including, without limitation, the following:

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   -   Quarter-to-quarter variations in our operating results;

   -   Our announcement of material events;

   -   Price fluctuations in sympathy to others engaged in our industry; and,

   -   The effects of media coverage of our business.

          PENNY STOCK REGULATIONS MAY IMPOSE CERTAIN RESTRICTIONS ON MARKETABILITY OF THE COMPANY’S SECURITIES, WHICH MAY CAUSE YOU TO LOSE SOME OR ALL OF YOUR INVESTMENT.

The Securities and Exchange Commission has adopted regulations which generally define a “penny stock” to be any equity security that has a market price (as defined) of less than $5.00 per share or an exercise price of less than $5.00 per share, subject to certain exceptions. As a result, our common stock is subject to rules that impose additional sales practice requirements on broker-dealers who sell such securities to persons other than established customers and accredited investors (generally those with assets in excess of $1,000,000 or annual income exceeding $200,000, or $300,000 together with their spouse). For transactions covered by these rules, the broker-dealer must make a special suitability determination for the purchase of such securities and have received the purchaser’s written consent to the transaction prior to the purchase. Additionally, for any transaction involving a penny stock, unless exempt, the rules require the delivery, prior to the transaction, of a risk disclosure document mandated by the Securities and Exchange Commission relating to the penny stock market.

The broker-dealer must also disclose the commission payable to both the broker-dealer and the registered representative, current quotations for the securities and, if the broker-dealer is the sole market maker, the broker-dealer must disclose this fact and the broker-dealer’s presumed control over the market. Finally, monthly statements must be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks. Consequently, the “penny stock” rules may restrict the ability of broker-dealers to sell our securities and may affect the ability of investors to sell our securities and the price at which such purchasers can sell any such securities.

Our shareholders should be aware that, according to the Securities and Exchange Commission, the market for penny stocks has suffered in recent years from patterns of fraud and abuse. Such patterns include:

   -   Control of the market for the security by one or a few broker-dealers that are often related to the promoter or issuer;

   -   Manipulation of prices through prearranged matching of purchases and sales and false and misleading press releases;

   -   “Boiler room” practices involving high pressure sales tactics and unrealistic price projections by inexperienced sales persons;

   -   Excessive and undisclosed bid-ask differentials and markups by selling broker-dealers; and

   -   The wholesale dumping of the same securities by promoters and broker-dealers after prices have been manipulated to a desired level, along with the inevitable collapse of those prices with consequent investor losses.

Our management is aware of the abuses that have occurred historically in the penny stock market.

       WE HAVE NO HISTORY OF PAYING DIVIDENDS ON OUR COMMON STOCK.

We have never paid any cash dividends on our shares of common stock and do not anticipate paying any cash dividends on our common stock in the foreseeable future. We plan to retain any future earnings to finance growth. If we decide to pay dividends to the holders of the common stock, such dividends may not be paid on a timely basis.

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IT IS NOT POSSIBLE TO FORESEE ALL RISKS WHICH MAY AFFECT US. MOREOVER, WE CANNOT PREDICT WHETHER WE WILL SUCCESSFULLY EFFECTUATE OUR CURRENT BUSINESS PLAN. EACH PROSPECTIVE PURCHASER IS ENCOURAGED TO CAREFULLY ANALYZE THE RISKS AND MERITS OF AN INVESTMENT IN THE SHARES AND SHOULD TAKE INTO CONSIDERATION WHEN MAKING SUCH ANALYSIS, AMONG OTHERS, THE RISK FACTORS DISCUSSED ABOVE.

 

 

ITEM 1B.

UNRESOLVED STAFF COMMENTS

Not applicable.

 

 

ITEM 2.

PROPERTIES.

We lease an office facility from 234 Hollywood, LLC pursuant to a lease that began September 1, 2007. The office facility is located at 5555 Hollywood Blvd. Suite # 303 Hollywood, FL 33021. The facility consists of 1,000 square feet for the minimum lease payments of $1,580 per month and terminates in August 31, 2008. In August 2008, we entered into an extension agreement which expires in August 2009. We believe that this facility is sufficient for our current needs. The office lease agreement has certain escalation clauses and renewal options. If we exercise the option to renew, the base rent shall increase by 3% per each lease year.

 

 

ITEM 3.

LEGAL PROCEEDINGS.

The registrant is not involved in any legal proceedings at this date.

 

 

ITEM 4.

SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

During the last quarter of the fiscal year ended December 31, 2008, the shareholders approved a name change of the registrant to Genesis Electronics Group, Inc. An amendment regarding the name change was filed with the state of Nevada on February 24, 2009.

PART II

 

 

ITEM 5.

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

          Item 5(a)

a) Market Information. The registrant began trading publicly on the NASD Over the Counter Bulletin Board in June 2006 under the symbol “PRCC”. The registrant is currently preparing the necessary paperwork to obtain the required symbol change due to the name change.

The following table sets forth the range of high and low bid quotations for the registrant’s common stock as reported on the NASD Bulletin Board. The quotations represent inter-dealer prices without retail markup, markdown or commission, and may not necessarily represent actual transactions.

 

 

 

 

 

 

 

 

Quarter Ended

High Bid

 

Low Bid

 

3/31/07

 

$

0.32

 

$

0.28

 

6/30/07

 

$

0.19

 

$

0.18

 

9/30/07

 

$

0.042

 

$

0.042

 

12/31/07

 

$

0.04

 

$

0.035

 

3/31/08

 

$

0.32

 

$

0.28

 

6/30/08

 

$

0.19

 

$

0.18

 

9/30/08

 

$

0.042

 

$

0.042

 

12/31/08

 

$

0.04

 

$

0.035

 

3/31/09

 

$

.018

 

$

0.003

 

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b) Holders. The approximate number of record holders of the registrant is 254.

c) Dividends. Holders of the registrant’s common stock are entitled to receive such dividends as may be declared by its board of directors. No dividends on the registrant’s common stock have ever bee paid, and the registrant does not anticipate that dividends will be paid on the common stock in the foreseeable future.

d) Securities authorized for issuance under equity compensation plans. No securities are authorized for issuance by the registrant under equity compensation plans.

e) Performance graph. Not applicable.

f) Sale of unregistered securities. None.

    Item 5(b) Use of Proceeds. Not applicable.

    Item 5(c) Purchases of Equity Securities by the issuer and affiliated purchasers. None.

 

 

ITEM 6.

SELECTED FINANCIAL DATA

          Not applicable to smaller reporting companies.

 

 

ITEM 7.

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION

OVERVIEW

Through December 31, 2005, we were a developmental stage e-commerce company. We currently operate an e-commerce website that enables any business to establish a fully functional online retail presence. Our website, Pricester.com, is an Internet marketplace which allows vendors to host their website with product and service listings and allows consumers to search for listed products and services.

On May 22, 2008, we completed a merger with Genesis Electronics, Inc., a Delaware corporation.

The merger is being accounted for as a purchase method acquisition pursuant to Statement of Financial Accounting Standards No. 141 “Business Combinations”. Accordingly, the purchase price was allocated to the fair value of the assets acquired and the liabilities assumed. We are the acquirer for accounting purposes and Genesis is the acquired company.

Genesis was originally formed in Delaware on October 22, 2001 and is engaged on the development of solar and alternative energy applications for consumer devices such as mobile phones.

In November 2008, the Company obtained through a vote of majority of its shareholders the approval to change the Company’s name to Genesis Electronics Group, Inc. In February 2009, we filed an amendment to our Articles of Incorporation with the Secretary of State of Nevada. We change our name to Genesis Electronics Group, Inc.

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PLAN OF OPERATIONS

We have only received minimal revenues. We only have sufficient cash on hand to meet funding requirements for the next 60-90 days. We do not have sufficient cash on hand to meet funding requirements for the next twelve months. Although we eventually intend to primarily fund general operations and our marketing program with revenues received from the sale of the Pricester Custom Designed Websites, hosting and transaction fees, our revenues are not increasing at a rate sufficient to cover our monthly expenses in the near future. We will have to seek alternative funding through debt or equity financing in the next twelve months that could result in increased dilution to the shareholders. No specific terms of possible equity or debt financing have been determined or pursued.

GOING CONCERN

As reflected in the accompanying consolidated financial statements, we had an accumulated deficit of $7,513,897, a working capital deficit of $1,213,991, had net losses for the year ended December 31, 2008 of $3,076,697 and cash used in operations during the year ended December 31, 2008 of $(254,743). While we are attempting to increase sales, it has not been significant enough to support the registrant’s daily operations. We will attempt to raise additional funds by way of a public or private offering. While we believe in the viability of our strategy to improve sales volume and in our ability to raise additional funds, there can be no assurances to that effect. Our limited financial resources have prevented us from aggressively advertising our products and services to achieve consumer recognition. Our ability to continue as a going concern is dependent on our ability to further implement our business plan and generate increased revenues.

CRITICAL ACCOUNTING POLICIES

Our financial statements and accompanying notes are prepared in accordance with generally accepted accounting principles in the United States. Preparing financial statements requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue and expenses. These estimates and assumptions are affected by management’s applications of accounting policies. Critical accounting policies for the registrant include the useful life of property and equipment and web development costs.

Computer equipment and furniture is stated at cost less accumulated depreciation. Depreciation is computed over the assets’ estimated useful lives (five to seven years) using straight line methods of accounting. Maintenance costs are charged to expense as incurred while upgrades and enhancements that result in additional functionality are capitalized.

We review the carrying value of intangibles and other long-lived assets for impairment at least annually or whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of long-lived assets is measured by comparison of its carrying amount to the undiscounted cash flows that the asset or asset group is expected to generate. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the property, if any, exceeds its fair market value.

We have three primary revenue sources: website design, transaction fees, and hosting fees.

   -   Website design revenue is recognized as earned when the website is complete, control is transferred and the customer has accepted its website, usually within seven days of the order.

   -   Transaction fee income comprises fees charged for use of credit cards or other forms of payment in the purchase of items sold on the customers’ websites. The transaction fee income is recognized as earned when funds transfers (via credit card or other forms of payments) between the buyer and seller has been authorized.

   -   Revenues from website hosting fees are recognized when earned. Web hosting fees received in advance are reflected as deferred revenue on the accompanying balance sheet.

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   -   Effective January 1, 2006, we adopted Statement of Financial Accounting Standards No. 123 (revised 2004), Share Based Payment (“SFAS No. 123R”). SFAS No. 123R establishes the financial accounting and reporting standards for stock-based compensation plans. As required by SFAS No. 123R, we recognize the cost resulting from all stock-based payment transactions including shares issued in the financial statements.

Results of Operations.

Year ended December 31, 2008 compared to year ended December 31, 2007

Net sales for the year ended December 31, 2008 were $111,518 as compared to net sales of $179,176 for the year ended December 31, 2007, a decrease of $67,658 or approximately 38%. The decrease in revenues is primarily attributable to the non renewal of subscribers who had completed their annual hosting commitment during the year ended December 31, 2008. We are continuing to create customer awareness for our products. We have developed an aggressive strategy to increase revenues by restructuring our sales force, revisiting the terms of hosting and creating other attractive sales packages. Additionally, we have increased our marketing efforts and began offering website hosting services. There can be no assurances that we will continue to recognize similar net revenue in future periods or that we will ever report profitable operations.

Total operating expenses for the year ended December 31, 2008 were $886,764, a decrease of $759,624, or approximately 46%, from total operating expenses in the year ended December 31, 2007 of $1,646,388. This decrease is primarily attributable to:

   -   an increase of $10,860, or approximately 254%, in advertising expense incurred to promote our website and products. The increase is due to the launched of our Copia World International Shopping Portal division,

   -   a decrease of $29,256, or approximately 49%, in professional fees incurred in connection with our SEC filings. This decrease is primarily related to decrease in audit fees,

   -   a decrease of $443,493, or approximately 63%, in consulting fees in connection with the issuance of our common stock for services rendered and amortization of prepaid expense in connection with deferred compensation in 2007. This decrease is primarily attributable to the decrease in fair values of our common stock during the year ended December 31, 2008 as compared to the same period in fiscal 2007,

   -   a decrease of $266,769, or 38%, in compensation expense to $434,295 for the year ended December 31, 2008 as compared to $701,064 for the year ended December 31, 2007. Compensation expense which includes salaries and stock based compensations to our employees. During the year ended December 31, 2008, the registrant issued in aggregate 3,000,000 shares of common stock to our CEO and an officer in connection with their employment agreements dated January 14, 2008. In addition, the registrant issued in aggregate 33,000,000 shares of common stock to our CEO and an officer for services rendered. This decrease is primarily attributable to the decrease in fair values of our common stock during the year ended December 31, 2008 as compared to the same period in fiscal 2007. Additionally, we have four full time employees during the year ended December 31, 2008 as compared to eleven full time employees during the year ended December 31, 2007,

   -   a decrease of $30,966, or approximately 17%, in other selling, general and administrative expenses as a result of decrease in general expenses and office expenses attributable to decreased spending due to limited financial resources.

We reported a loss from operations of $(775,246) for year ended December 31, 2008 as compared to a loss from operations of $(1,467,212) for the year ended December 31, 2007.

Total other expense for the year ended December 31, 2008 were $2,301,451, an increase of $2,301,451, from total other expense for year ended December 31, 2007 of $0. This increase is primarily attributable to:

 

 

-

an increase of $1,717,602 in impairment expense as a result of our acquisition of Genesis which resulted to a recognition of goodwill. We deemed the acquired goodwill to be impaired and wrote-off the goodwill on the acquisition date.

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-

an increase of $1,053,058 in interest expense as a result of the assumption of certain convertible debt in connection with a settlement agreement entered into on May 23, 2008. We also recognized a gain on settlement of debt of $469,284 to a former officer of Genesis in connection with this settlement agreement.

We reported a net loss of $(3,706,697) or (0.05) per share for the year ended December 31, 2008 as compared to a net loss of $(1,467,212) or $(0.05) per share for the year ended December 31, 2007.

Liquidity and Capital Resources.

During the year ended December 31, 2008, we received net proceeds of $340,812 and subscription receivable of $25,150 from the sale of our common stock. These funds were used for working capital purposes.

Net cash used in operating activities for the year ended December 31, 2008 amounted to $254,743 and was primarily attributable to our net losses of $3,076,697 offset by stock based compensation of $341,214, amortization of prepaid expense in connection with deferred compensation of $187,585, depreciation of $2,524, impairment expense of $1,717,602, interest expense of $1,049,717 in connection with the settlement agreement and add back of gain on settlement of debt of $469,284 and changes in assets and liabilities of $7,404. Net cash flows used in operating activities for the year ended December 31, 2007 amounted to $199,217 and was primarily attributable to our net losses of $1,467,212 offset by donation of officer’s compensation of $15,000,stock based compensation of $430,581, amortization of deferred compensation of $799,782, depreciation of $3,128, and changes in assets and liabilities of $19,504.

Net cash flows provided by financing activities was $256,212 for the year ended December 31, 2008 as compared to net cash provided by financing activities of $172,239 for the year ended December 31, 2007, an increase of $83,973. For the year ended December 31, 2008, we received proceeds from the sale of common stock of $340,812, proceeds from related parties of $8,000 and offset by payments on related party advances of $92,600. For the year ended December 31, 2007, we received proceeds from the sale of common stock of $111,339, proceeds from related parties of $38,000 and proceeds from loans payable of $65,000 offset by repayment of loans payable of $7,000 and payments on related party advances of $35,100.

We reported a net increase in cash for the year ended December 31, 2008 of $1,469 as compared to a net decrease in cash of $26,978 for the year ended December 31, 2007. At December 31, 2008, we had cash on hand of $2,319.

RECENT ACCOUNTING PRONOUNCEMENTS

On January 1, 2008, the Company adopted the provisions of Statement of Financial Accounting Standards (“SFAS”) No. 157, “Fair Value Measurements” (“SFAS 157”). SFAS 157 defines fair value as used in numerous accounting pronouncements, establishes a framework for measuring fair value and expands disclosure of fair value measurements. In February 2008, the Financial Accounting Standards Board (“FASB”) issued FASB Staff Position, “FSP FAS 157-2—Effective Date of FASB Statement No. 157” (“FSP 157-2”), which delays the effective date of SFAS 157 for one year for certain nonfinancial assets and nonfinancial liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually). Excluded from the scope of SFAS 157 are certain leasing transactions accounted for under SFAS No. 13, “Accounting for Leases.” The exclusion does not apply to fair value measurements of assets and liabilities recorded as a result of a lease transaction but measured pursuant to other pronouncements within the scope of SFAS 157. The Company does not expect that the adoption of the provisions of FSP 157-2 will have a material impact on its financial position, cash flows or results of operations.

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In March 2008, the FASB issued SFAS No. 161, Disclosures about Derivative Instruments and Hedging Activities (“SFAS 161”). This statement requires companies to provide enhanced disclosures about (a) how and why they use derivative instruments, (b) how derivative instruments and related hedged items are accounted for under Statement 133 and its related interpretations, and (c) how derivative instruments and related hedged items affect a company’s financial position, financial performance, and cash flows. SFAS 161 is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008. The Company will adopt the new disclosure requirements on or before the required effective date and thus will provide additional disclosures in its financial statements when adopted.

In April 2008, FASB Staff Position No. 142-3, Determination of the Useful Life of Intangible Assets (FSP 142-3) was issued. This standard amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under FASB Statement No. 142, Goodwill and Other Intangible Assets. FSP 142-3 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Early adoption is prohibited. The registrant has not determined the impact on its financial statements of this accounting standard.

In May 2008, the FASB issued FAS No. 162, The Hierarchy of Generally Accepted Accounting Principles” which identifies the sources of accounting principles and the framework for selecting the principles to be used in the preparation of financial statements in conformity with generally accepted accounting principles (GAAP) in the United States (the GAAP hierarchy). This statement is effective 60 days following the SEC’s approval of the Public Company Accounting Oversight Board amendments to AU Section 411, “The Meaning of Present Fairly in Conformity With Generally Accepted Accounting Principles”. The registrant does not expect that the adoption of this pronouncement will have a significant impact on its financial condition, results of operations and cash flows. In May 2008, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 163, “Accounting for Financial Guarantee Insurance Contracts-and interpretation of FASB Statement No. 60”. SFAS No. 163 clarifies how Statement 60 applies to financial guarantee insurance contracts, including the recognition and measurement of premium revenue and claims liabilities. This statement also requires expanded disclosures about financial guarantee insurance contracts. SFAS No. 163 is effective for fiscal years beginning on or after December 15, 2008, and interim periods within those years. SFAS No. 163 has no effect on the registrant’s financial position, statements of operations, or cash flows at this time.

In June 2008, the FASB issued FASB Staff Position EITF 03-6-1, Determining Whether Instruments Granted in Share-Based Payment Transactions Are Participating Securities, (“FSP EITF 03-6-1”). FSP EITF 03-6-1 addresses whether instruments granted in share-based payment transactions are participating securities prior to vesting, and therefore need to be included in the computation of earnings per share under the two-class method as described in FASB Statement of Financial Accounting Standards No. 128, “Earnings per Share.” FSP EITF 03-6-1 is effective for financial statements issued for fiscal years beginning on or after December 15, 2008 and earlier adoption is prohibited. We are not required to adopt FSP EITF 03-6-1; neither do we believe that FSP EITF 03-6-1 would have a material effect on our financial position and results of operations if adopted.

In December 2008, the FASB issued FASB Staff Position (FSP) FAS 140-4 and FIN 46(R)-8, Disclosures by Public Entities (Enterprises) about Transfers of Financial Assets and Interests in Variable Interest Entities. The document increases disclosure requirements for public companies and is effective for reporting periods (interim and annual) that end after December 15, 2008. This FSP amends FASB Statement No. 140, Accounting for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities, to require public entities to provide additional disclosures about transfers of financial assets. It also amends FASB Interpretation No. 46 (revised December 2003), Consolidation of Variable Interest Entities, to require public enterprises, including sponsors that have a variable interest in a variable interest entity, to provide additional disclosures about their involvement with variable interest entities. The registrant does not expect that the adoption of this pronouncement will have a significant impact on its financial condition, results of operations and cash flows.

Other accounting standards that have been issued or proposed by the FASB or other standards-setting bodies that do not require adoption until a future date are not expected to have a material impact on the consolidated financial statements upon adoption.

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ITEM 7A.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Not applicable to smaller reporting companies.

 

 

ITEM 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

The response to this item is being submitted as a separate section of this report beginning on page F-1.

 

 

ITEM 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.

On August 18, 2008, Baum & Company, P.A., its independent public accountant resigned due to a material deficiency in the registrant’s internal control and lack of corporate governance.

Baum & Company, P.A. reports on the registrant’s financial statements for either of the past two years, December 31, 2007 and 2006, did not contain an adverse opinion or a disclaimer of opinion or was qualified or modified as to uncertainty, audit scope or accounting principles.

During the registrant’s two most recent fiscal years, December 31, 2007 and 2006, and the subsequent period through the date of resignation, January 1, 2008 through August 18, 2008, there were no disagreements on any matter of accounting principles or practices, financial statement disclosure, or auditing scope of procedure which disagreement(s), if not resolved to the satisfaction of Baum & Company, P.A., would have caused it to make reference to the subject matter of the disagreement(s) in connection with its report as described in Item 304 (a)(1)(iv) of Regulation S-B.

Subsequent to the registrant’s quarter ended June 30, 2008, the auditor advised the registrant that he believed there was a material deficiency in internal controls and a lack of corporate governance regarding the registrant’s acquisition of Genesis. Despite several requests, the auditor did not receive the necessary documents and financial records to audit the financial records of Genesis, prepare the required overdue 8K proforma financials of the acquisition and to perform the review of the Form 10Q and related financial statements. The auditor did not feel comfortable with management and their lack of due diligence in their recent acquisition and other matters. The board of directors discussed the subject matter of the disagreement with the former accountant and the registrant has authorized the former accountant to respond fully to the inquiries of the successor accountant concerning the subject matter of such disagreements.

On August 18, 2008, the board of directors of the registrant engaged the accounting firm of Kramer, Weisman & Associates as principal accountants of the registrant for the fiscal year ended December 31, 2008. The registrant did not consult with Kramer, Weisman & Associates during the most recent two fiscal years and the subsequent interim period preceding the engagement of Kramer, Weisman & Associates on August 18, 2008 regarding the application of accounting principles to a specific completed or contemplated transaction, or the type of audit opinion that might be rendered on the registrant’s financial statements. Neither written nor oral advice was provided that was an important factor considered by Kramer, Weisman & Associates in reaching a decision as to the accounting, auditing or financial reporting issue; or any matter that was the subject of a disagreement or event identified in response to paragraph (a) (1)(iv) of Item 304 of Regulation S-K.

 

 

ITEM 9A.

CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures:

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We maintain disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act that are designed to insure that information required to be disclosed in the reports we file or submit under the Exchange Act is recorded, processed, summarized and reported within the periods specified in the Securities and Exchange Commission’s rules and forms and that such information is accumulated and communicated to our management, including our Chief Executive Officer (CEO) and Chief Financial Officer (CFO), or the persons performing similar functions, to allow timely decisions regarding required disclosure.

Under the supervision and with the participation of our CEO and CFO, or the persons performing similar functions, our management has evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this annual report. Based on that evaluation, our CEO and CFO, or the persons performing similar functions, concluded that our disclosure controls and procedures were not effective as of December 31, 2008.

Subsequent to the registrant’s quarter ended June 30, 2008, the auditor advised the registrant that he believed there was a material deficiency in internal controls and a lack of corporate governance regarding the registrant’s acquisition of Genesis. Despite several requests, the auditor did not receive the necessary documents and financial records to audit the financial records of Genesis, and to perform the review of the Form 10Q and related financial statements. The auditor did not feel comfortable with management and their lack of due diligence in their recent acquisition and other matters. The board of directors discussed the subject matter of the disagreement with the former accountant and the registrant has authorized the former accountant to respond fully to the inquiries of the successor accountant concerning the subject matter of such disagreements.

Management has implemented additional internal controls to ensure that similar situations do not occur in the future.

Management’s Annual Report on Internal Control over Financial Reporting:

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Our internal control over financial reporting is the process designed by and under the supervision of our CEO and CFO, or the persons performing similar functions, to provide reasonable assurance regarding the reliability of our financial reporting and the preparation of our financial statements for external reporting in accordance with accounting principles generally accepted in the United States of America. Management has evaluated the effectiveness of our internal control over financial reporting using the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control over Financial Reporting – Guidance for Smaller Public Companies.

Under the supervision and with the participation of our CEO and CFO, or the persons performing similar functions, our management has assessed the effectiveness of our internal control over financial reporting as of December 31, 2008, and concluded that it is not effective due to the reasons discussed above.

This annual report does not include an attestation report of the registrant’s registered public accounting firm regarding internal control over financial reporting. Management’s report was not subject to attestation by the registrant’s registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit the registrant to provide only management’s report in this annual report.

Evaluation of Changes in Internal Control over Financial Reporting:

Under the supervision and with the participation of our CEO and CFO, or those persons performing similar functions, our management has evaluated changes in our internal controls over financial reporting that occurred during the fourth quarter of 2008. Based on that evaluation, our CEO and CFO, or those persons performing similar functions, did not identify any change in our internal control over financial reporting that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

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Important Considerations:

The effectiveness of our disclosure controls and procedures and our internal control over financial reporting is subject to various inherent limitations, including cost limitations, judgments used in decision making, assumptions about the likelihood of future events, the soundness of our systems, the possibility of human error, and the risk of fraud. Moreover, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions and the risk that the degree of compliance with policies or procedures may deteriorate over time. Because of these limitations, there can be no assurance that any system of disclosure controls and procedures or internal control over financial reporting will be successful in preventing all errors or fraud or in making all material information known in a timely manner to the appropriate levels of management.

 

 

ITEM 9B.

OTHER INFORMATION. None.

PART III

 

 

ITEM 10.

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE.

Directors and Executive Officers

The Executive Officers and Directors are:

 

 

 

 

 

Name

 

Age

 

Position

Edward C. Dillon

 

72

 

CEO, Director

 

 

 

 

 

Nelson Stark

 

52

 

CFO, Director

 

 

 

 

 

Raymond Purdon

 

40

 

Chairman of the Board

Lee Taylor

 

59

 

Director

Resumes

EDWARD C. DILLON. Mr. Dillon has been chief executive officer since April 6, 2006 to present. Mr. Dillon has been chief financial officer and executive vice president of Pricester Nevada since June 4, 2004 to April 6, 2006. Mr. Dillon remains a director of Pricester Nevada. He is also responsible for shareholder relations and investments. From January 2004 to the merger with Pricester Nevada, Mr. Dillon served as executive vice president for Pricester Florida and he was also responsible for shareholder relations and investments. From September 2004 to present, Mr. Dillon also serves as a director. In April 2003, Mr. Dillon accepted a position as Contract Manager Consultant to the Florida Turnpike for Jacobs Engineering a Fortune 500 Company. April 1996 to April 2002, Mr. Dillon retired to Florida for golf and relaxation. In May 1968, Edward Dillon opened Bayshore Steel Construction in New Jersey where he served as President and CEO until 1996. Bayshore Steel contracted to erect office buildings, shopping centers and 20,000,000 sq. ft of warehouse space in central New Jersey. From 1957 to 1968 he was employed as a Construction Supervisor for a family owned steel business.

NELSON STARK. Mr. Stark has been chief financial officer from April 6, 2006 to present. Mr. Stark has been vice president of marketing and operations of Pricester Nevada since June 4, 2004. Mr. Stark served as vice president of marketing and operations of Pricester Florida from September 2003 until the merger with Pricester Nevada. He has a Doctorate in International Business from Nova Southeastern University in Ft. Lauderdale, Florida. He received his Degree in May 1997. His areas of specialization are strategic and international marketing. He started his career with the Australian Trade Commission in Miami as their Marketing Manager in September of 1987 until November 1988. He then became the Marketing Manager for M. & J. Import-Export International in New York from January 1989 until October 1997. He was appointed Center Director for Embry-Riddle Aeronautical University’s Ft. Lauderdale Campus from November 1997 to October 1999. He was then appointed Vice President of Marketing for Softrain U.S.A. from January 2000 until June of 2003.

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RAYMOND PURDON Mr. Purdon has over 17 years of experience in the securities industry, including trading, investment banking, retail and institutional sales. He is the founder and has been the principal of Grandview Capital Partners since its launch in October 2006 and is responsible for the firm’s proprietary trading, due diligence and investments. Ray oversees Pricester’s merger and acquisition committee. From July 2003 - October 2006, Mr. Purdon was a senior vice president and branch manager of GunnAllen Financial. Mr. Purdon graduated in 1991 from Seton Hall University with a Bachelor of Arts degree.

LEE TAYLOR. Mr. Taylor has a broad background in sales and marketing management, within both B2B and B2C environments. He has held executive level and senior management positions with corporations including Interval International, Gannett, Inc., TBS International, Tricom Pictures and Lens Express. Lee is responsible for sales development and training, initiation of marketing programs, and coordination with design and technical areas within the company.

HOWARD NEU. Has been a practicing attorney for 35 years specializing in Domain Defense Litigation, commercial litigation, and appeals. He is also a Certified Public Accountant, has taught Taxation of Deferred Compensation at the University of Miami School of Law as well as courses in accounting and business law for the Miami Education Consortium. He has also lectured for the Florida Bar Continuing Legal Education program. He received his B.B.A. degree from the University of Miami after attending the University of Florida for 3 years, and his JurisDoctor degree from the University of Miami Law School. He was elected to 3 terms as Mayor of the City of North Miami, Florida, has served as Municipal Judge, Councilman, and has been elected President of the North Dade Bar Association, The Greater North Miami Chamber of Commerce, the Dade County League of Cities and various other State and National organizations. In his career, he has done considerable SEC work, successful Business Plans and Private Placement Memoranda. He is married and has 3 beautiful daughters, four grandchildren and a 17 year old stepson. He presently represents Domain King/Webfather Rick Schwartz, Iwindomains Win and Mahoney, damir Kruzicevik, Shepherd Sal Sarid and a number of domain developers. He has also previously represented John Zuccarini.

Section 16(a) Beneficial Ownership Reporting Compliance

To the registrant’s knowledge, no director, officer or beneficial owner of more than ten percent of any class of equity securities of the registrant failed to file on a timely basis reports required by Section 16(a) of the Exchange Act during 2008.

Code of Ethics Policy

We have not yet adopted a code of ethics that applies to our principal executive officer, principal financial officer, principal accounting officer or controller or persons performing similar functions.

Corporate Governance

We have no change in any state law or other procedures by which security holders may recommend nominees to our board of directors. In addition to having no nominating committee for this purpose, we currently have no specific audit committee and no audit committee financial expert. Based on the fact that our current business affairs are simple, any such committees are excessive and beyond the scope of our business and needs.

 

 

ITEM 11.

EXECUTIVE COMPENSATION.

The following table summarizes all compensation recorded by us in the last completed fiscal year for

 

 

 

 

o

our principal executive officer or other individual serving in a similar capacity,

 

 

 

 

o

our two most highly compensated executive officers other than our principal executive officer who were serving as executive officers at December 31, 2008 as that term is defined under Rule 3b-7 of the Securities Exchange Act of 1934.

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o

up to two additional individuals for whom disclosure would have been required but for the fact that the individual was not serving as an executive officer at December 31, 2008.

          For definitional purposes in this annual report these individuals are sometimes referred to as the “named executive officers.” The value attributable to any option awards is computed in accordance with FAS 123R.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SUMMARY COMPENSATION TABLE

 

NAME AND
PRINCIPAL
POSITION
(A)

 

YEAR
(B)

 

 

SALARY
($)
(C)

 

BONUS
($)

(D)

 

 

STOCK
AWARDS
($)
(E)

 

OPTION
AWARDS
($)
(F)

 

NON-EQUITY
INCENTIVE PLAN
COMPENSATION
($)
(G)

 

NONQUALIFIED
DEFERRED
COMPENSATION
EARNINGS ($)
(H)

 

ALL
OTHER
COMPENSATION
($)
(I)

 

 

TOTAL
($)
(J)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Edward C Dillon(1)
Chief Executive
Officer

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2008

 

 

0

 

$ —

 

$

137,600

 

$ —

 

$ —

 

$ —

 

$ —

 

$

137,600

 

 

 

2007

 

$

13,050

 

$ —

 

$

388,850

 

$ —

 

$ —

 

$ —

 

$ —

 

$

401,900

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Nelson Stark (2)
Chief Financial
Officer

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2008

 

$

7,500

 

$ —

 

$

200

 

$ —

 

$ —

 

$ —

 

$ —

 

$

7,700

 

 

 

2007

 

$

5,800

 

$ —

 

$

2,000

 

$ —

 

$ —

 

$ —

 

$ —

 

$

7,800

 

(1) Mr. Dillon has served as our president and CEO since April 2006. Mr. Dillon’s fiscal 2008 in addition to his salary, his compensation included stock awards of 18,500,000 shares of our common stock which were valued at $137,600. Mr. Dillon’s fiscal 2007 in addition to his salary, his compensation included stock awards of 1,500,000 shares of our common stock which were valued at $388,850.

(2) Mr. Stark has served as our CFO since April 2006. In addition to his salary, Mr. Stark’s fiscal 2008 compensation included stock awards of 100,000 shares of our common stock which were valued at $200. In addition to his salary, Mr. Stark’s fiscal 2007 compensation included stock awards of 50,000 shares of our common stock which were valued at $2,000.

Outstanding Equity Awards at Fiscal Year-End

The following table sets forth the outstanding stock options to the registrant’s sole executive officer:

Option Awards

Outstanding Equity Awards at December 31, 2008

 

 

 

 

 

 

 

 

 

 

 

 

(a)

 

(b)

 

(c)

 

(d)

 

(e)

 

(f)

 

Name

 

Number of
Securities
Underlying
Unexercised
options
(#)

 

Equity
Incentive
Plan
Awards:
Number of
Securities
Underlying
Unexercised
Unearned
Options
(#)

 

Equity
Incentive
Plan
Awards:
Number of
Securities
Underlying
Unexercised
Unearned
Options in
(#)

 

Option
Exercise
Price
($)

 

Option
Expiration
Date
($)

 

 

 

 

 

 

 

 

 

 

 

 

 

Edward C. Dillon
Exec. Vice Pres.

 

1,000,000

 

 

 

$.40

 

One year after the
effective date of
the registration

 

32


Table of Contents

Option Awards (Continued)

Outstanding Equity Awards at December 31, 2008

 

 

 

 

 

 

 

 

 

 

 

 

(g)

 

(h)

 

(i)

 

(j)

 

Name

 

Number
Number of
Shares or
Units of
Stock
that have
not vested
(#)

 

Market Value
of Shares
or Units
of Shares
or Units
of Stock
that have
not vested
($)

 

Equity
Incentive
Plan Awards:
Number of
Unearned
Shares,
Units or
Other Rights
that have
not vested
(#)

 

Equity
Incentive
Plan Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other Rights
that have
not vested
($)

 

 

 

 

 

 

 

 

 

 

 

Edward C. Dillon
Exec. Vice Pres.

 

 

 

 

 

Employment Contracts and Termination of Employment and Change-in Control Arrangements. The registrant entered into an employment agreement on January 14, 2008 with Edward C. Dillon, its chief executive officer which expires in January 2013. The employment agreement calls for an issuance of 500,000 free trading shares of our common stock. Additionally, based on this agreement, the registrant shall issue 1,000,000 restricted shares of common stock during each fiscal year of the term of this agreement.

The registrant entered into an employment agreement on January 14, 2008 with Raymond Purdon, an officer of the registrant which expires in January 2013. The employment agreement calls for an issuance of 500,000 free trading shares of the registrant’s common stock. Additionally, based on this agreement, the registrant shall issue 1,000,000 restricted shares of common stock during each fiscal year of the term of this agreement.

Directors’ compensation. We do not have any standard arrangements by which directors are compensated for any services provided as a director. No cash has been paid to the directors in their capacity as such.

 

 

ITEM 12.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

There are currently 123,292,739 (common shares outstanding. The following tabulates holdings of common shares and other securities of the registrant by each person who, subject to the above, at April 1, 2009, holds of record or is known by management to own beneficially more than 5.0% of the common shares and, in addition, by all directors and officers of the registrant individually and as a group.

33


Table of Contents

Directors and Officers

 

 

 

 

 

 

Name and Address

 

Number & Class
of Shares

Percentage of
Outstanding
Common Shares

 

Edward C. Dillon(1)
3850 Washington St. Apt. 910
Hollywood, FL 33021

 

19,668,000

 

16.42%

 

 

 

 

 

 

 

Raymond Purdon
25 Fox Hill Drive
Little Silver, NJ 07739

 

17,000,000

 

14.20%

 

 

 

 

 

 

 

Lee Taylor
10919 SW 135th Court Circle
Miami, FL 33186

 

278,500

 

0.23%

 

 

 

 

 

 

 

Nelson Stark(2)
5130 SW 40th Avenue, Apt. 3B
Fort Lauderdale, FL 33314

 

416,000

 

0.35%

 

 

 

 

 

 

 

Howard Neu
1152 N. University Drive #201
Pembroke Pines, FL 33024

 

2,446,000

 

2.04%

 

(1)Mr. Dillon paid a weighted average of $.18 for the common shares he currently owns.
(2)Nelson Stark received his common shares for services valued at $.10 per common share.

Pursuant to Rule 13d-3 under the Securities Exchange Act of 1934, as amended, beneficial ownership of a security consists of sole or shared voting power (including the power to vote or direct the voting) and/or sole or shared investment power (including the power to dispose or direct the disposition) with respect to a security whether through a contract, arrangement, understanding, relationship or otherwise. Unless otherwise indicated, each person indicated above has sole power to vote, or dispose or direct the disposition of all shares beneficially owned, subject to applicable unity property laws.

All of the directors would be deemed to be promoters of the registrant.

 

 

ITEM 13.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE.

Edward Dillon, Chief Executive officer of Genesis Technology Group, Inc. and Raymond Purdon, an officer of Genesis Technology Group, Inc., advanced funds to us for working capital purposes. The advances are non-interest bearing and are payable on demand. At December 31, 2008, we owed these related parties $78,385.

Director Independence

Our Board of Directors are not independent as such term is defined by a national securities exchange or an inter-dealer quotation system. During the fiscal year ended December 31, 2008, there were no transactions with related persons other than as described in the section above entitled “Item 11. Executive Compensation.

 

 

ITEM 14.

PRINCIPAL ACCOUNTANT FEES AND SERVICES.

Audit Fees. The aggregate fees billed for the fiscal year ended December 31, 2008 and 2007 for professional services rendered by Kramer, Weisman and Associates, LLP and Baum and & Company, PA for the audit of the registrant’s annual financial statements and review of the financial statements included in the registrant’s Form 10-Q or services that are normally provided by the accountant in connection with statutory and regulatory filings or engagements for the fiscal year, were $13,500 and $21,000, respectively.

34


Table of Contents

Audit related fees. The aggregate fees billed for the fiscal year ended December 31, 2008 and 2007 for assurance and related services by Kramer, Weisman and Associates, LLP and Baum & Company, PA that are reasonably related to the performance of the audit or review of the registrant’s financial statements for the fiscal year were $0 and $0.

Tax Fees. The aggregate tax fees and expenses by Kramer, Weisman and Associates, LLP and Baum & Company, PA for the 2008 and 2007 fiscal years for professional services rendered for tax compliance, tax advice, and tax planning were $925 and $925, respectively.

All Other Fees. We did not incur any other fees from Kramer, Weisman and Associates, LLP and Baum & Company, PA for the 2008 and 2007 fiscal years.

The board of directors, acting as the Audit Committee considered whether, and determined that, the auditor’s provision of non-audit services was compatible with maintaining the auditor’s independence. All of the services described above for fiscal year 2008 and 2007 were approved by the board of directors pursuant to its policies and procedures. We intend to continue using Kramer, Weisman and Associates, LLP solely for audit and audit-related services, tax consultation and tax compliance services, and, as needed, for due diligence in acquisitions.

PART IV

 

 

ITEM 15.

EXHIBITS, FINANCIAL STATEMENT SCHEDULES.

The following documents are filed as a part of this report or are incorporated by reference to previous filings, if so indicated:

Exhibit
No.

 

Description

31.1

 

Rule 13a-14(a)/ 15d-14(a) Certification of Chief Executive Officer

32.2

 

Rule 13a-14(a)/ 15d-14(a) Certification of Chief Financial officer

32.1

 

Section 1350 Certification of Chief Executive Officer

32.2

 

Section 1350 Certification of Chief Financial Officer

35


Table of Contents

SIGNATURES

          Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

GENESIS ELECTRONICS GROUP, INC.

 

 

 

 

By: /s/ Edward C. Dillon

 

April 14, 2009

Edward C. Dillon

 

 

Chief Executive Officer

 

 

 

 

 

By: /s/ Nelson Stark

 

April 14, 2009

Nelson Stark

 

 

Chief Financial Officer

 

          Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, this report has been signed below by the following persons on behalf of the Company and in the capacities and on the dates indicated.

 

 

 

 

 

Signature

 

Capacity

 

Date

 

 

 

 

 

/s/Edward C. Dillon

 

CEO/Director

 

4/14/2009

Edward C. Dillon

 

 

 

 

 

 

 

 

 

/s/Nelson Stark

 

CFO/Director
Controller

 

4/14/2009

Nelson Stark

 

 

 

 

 

 

 

 

/s/Raymond Purdon

 

Director

 

4/14/2009

Raymond Purdon

 

 

 

 

 

 

 

 

 

/s/Lee Taylor

 

Director

 

4/14/2009

Lee Taylor

 

 

 

 

36


Table of Contents

 

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

 

CONTENTS

 

Report of Independent Registered Public Accounting Firms

F-2 to F-3

 

 

Consolidated Financial Statements:

 

 

 

Consolidated Balance Sheets

F-4

 

 

Consolidated Statements of Operations

F-5

 

 

Consolidated Statements of Changes in Stockholders’ Deficit

F-6

 

 

Consolidated Statements of Cash Flows

F-7

 

 

Notes to Consolidated Financial Statements

F-8 to F-20







F-1



Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors
Genesis Electronics Group, Inc.
Hollywood, Florida

We have audited the accompanying consolidated balance sheet of Genesis Electronics Group, Inc. and Subsidiary as of December 31, 2008, and the related consolidated statement of operations, changes in stockholders’ deficit and cash flow for the year ended December 31, 2008. This consolidated financial statement is the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purposes of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit includes examining on a test basis, evidence supporting the amount and disclosures in the consolidated financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statement referred to above present fairly, in all material respects, the financial position of Genesis Electronics Group, Inc. and Subsidiary as of December 31, 2008, and the result of their operations and their cash flow for the year ended December 31, 2008, in conformity with accounting principles generally accepted in the United States of America.

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 8 to the financial statements, the Company has an accumulated deficit of $7,513,897 and has net losses and cash used in operations of $3,076,697 and $254,743, respectively, for the year ended December 31, 2008. This raises substantial doubt about its ability to continue as a going concern. Management’s plans in regards to these matters are also described in Note 8. The consolidated financial statement does not include any adjustments that might result from the outcome of this uncertainty.

 

s/ Kramer, Weisman and Associates, LLP

Certified Public Accountants

Davie, Florida
April 1, 2009

F-2


Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors
Genesis Electronics Group, Inc.
Hollywood, Florida

We have audited the accompanying consolidated balance sheet of Genesis Electronics Group, Inc. and Subsidiary as of December 31, 2007, and the related consolidated statement of operations, changes in stockholders’ deficit and cash flow for the year ended December 31, 2007. This consolidated financial statement is the responsibility of the Company’s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purposes of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit includes examining on a test basis, evidence supporting the amount and disclosures in the consolidated financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statement referred to above present fairly, in all material respects, the financial position of Genesis Electronics Group, Inc. and Subsidiary as of December 31, 2007, and the result of their operations and their cash flow for the year ended December 31, 2007, in conformity with accounting principles generally accepted in the United States of America.

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 7 to the financial statements, the Company has an accumulated deficit of $4,437,200 and has net losses and cash used in operations of $1,467,212 and $199,217, respectively, for the year ended December 31, 2007. This raises substantial doubt about its ability to continue as a going concern. Management’s plans in regards to these matters are also described in Note 7. The consolidated financial statement does not include any adjustments that might result from the outcome of this uncertainty.

 

s/ Baum & Company, PA

Certified Public Accountants

Fort Lauderdale, Florida
March 31, 2008

F-3


Table of Contents

 

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY

CONSOLIDATED BALANCE SHEETS

Audited


 

 

 

 

 

 

 

 

 

 

Year ended

 

 

 

December 31, 2008

 

December 31, 2007

 

 

 

 

 

 

 

 

 

ASSETS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CURRENT ASSETS:

 

 

 

 

 

 

 

Cash

 

$

2,319

 

$

850

 

Prepaid expense and other current asset

 

 

3,160

 

 

144,280

 

 

 

 

 

 

 

 

 

Total current assets

 

 

5,479

 

 

145,130

 

 

 

 

 

 

 

 

 

PROPERTY AND EQUIPMENT, net

 

 

1,371

 

 

3,895

 

 

 

 

 

 

 

 

 

Total assets

 

$

6,850

 

$

149,025

 

 

 

 

 

 

 

 

 

LIABILITIES AND STOCKHOLDERS’ DEFICIT

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CURRENT LIABILITIES:

 

 

 

 

 

 

 

Accounts payable and accrued expenses

 

$

152,837

 

$

73,421

 

Convertible debt

 

 

931,919

 

 

131,500

 

Note payable

 

 

15,647

 

 

 

Loans payable

 

 

40,000

 

 

 

Due to related parties

 

 

78,385

 

 

63,285

 

Deferred revenue

 

 

682

 

 

1,692

 

 

 

 

 

 

 

 

 

Total current liabilities

 

 

1,219,470

 

 

269,898

 

 

 

 

 

 

 

 

 

STOCKHOLDERS’ DEFICIT:

 

 

 

 

 

 

 

Common stock, $0.001 par value, 300,000,000 authorized, 106,602,989 and 28,948,873 issued and outstanding, at December 31, 2008 and December 31, 2007, respectively

 

 

106,603

 

 

28,949

 

Additional paid-in capital

 

 

6,219,824

 

 

4,287,378

 

Accumulated deficit

 

 

(7,513,897

)

 

(4,437,200

)

Subscription receivable

 

 

(25,150

)

 

 

 

 

 

 

 

 

 

 

Total stockholders’ deficit

 

 

(1,212,620

)

 

(120,873

)

 

 

 

 

 

 

 

 

Total liabilities and stockholders’ deficit

 

$

6,850

 

$

149,025

 

See notes to audited consolidated financial statements.

F-4


Table of Contents


 

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF OPERATIONS

Audited


 

 

 

 

 

 

 

 

 

 

For the Year Ended
December 31,

 

 

 

2008

 

2007

 

 

 

 

 

 

 

 

 

Net Sales

 

$

111,518

 

$

179,176

 

 

 

 

 

 

 

 

 

Operating expenses:

 

 

 

 

 

 

 

Advertising

 

 

15,134

 

 

4,274

 

Professional fees

 

 

30,925

 

 

60,181

 

Consulting fees

 

 

255,389

 

 

698,882

 

Compensation

 

 

434,295

 

 

701,064

 

Other selling, general and administrative

 

 

151,021

 

 

181,987

 

 

 

 

 

 

 

 

 

Total operating expenses

 

 

886,764

 

 

1,646,388

 

 

 

 

 

 

 

 

 

Loss from operations

 

 

(775,246

)

 

(1,467,212

)

 

 

 

 

 

 

 

 

Other income (expenses):

 

 

 

 

 

 

 

Other expense

 

 

(75

)

 

 

Gain on settlement of debt

 

 

469,284

 

 

 

Impairment expense

 

 

(1,717,602

)

 

 

Interest expense

 

 

(1,053,058

)

 

 

 

 

 

 

 

 

 

 

Total other income (expenses)

 

 

(2,301,451

)

 

 

 

 

 

 

 

 

 

 

Loss before provision for income taxes

 

 

(3,076,697

)

 

(1,467,212

)

 

 

 

 

 

 

 

 

Provision for income taxes

 

 

 

 

 

 

 

 

 

 

 

 

 

Net loss

 

$

(3,076,697

)

$

(1,467,212

)

 

 

 

 

 

 

 

 

Net loss per common share - basic and diluted

 

$

(0.05

)

$

(0.05

)

 

 

 

 

 

 

 

 

Weighted average number of shares outstanding - basic and diluted

 

 

56,810,124

 

 

26,937,130

 

See notes to audited consolidated financial statements.

F-5


Table of Contents


 

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ DEFICIT

FOR THE YEARS ENDED DECEMBER 31, 2008 AND 2007


 

 

Common Stock, $.001 Par Value

 

Additional
Paid-in
Capital

 

Accumulated
Deficit

 

Treasury
Stock

 

Subscription
Receivable

 

Total
Stockholders’
Deficit

 

Number of
Shares

 

Amount

Balance, December 31, 2006

 

24,481,617

        

$

24,482

       

$

3,123,523

       

$

(2,969,988

)       

$

(1,000

)       

$

       

$

177,017

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sale of common stock

 

1,057,856

 

 

1,058

 

 

95,281

 

 

 

 

 

 

 

 

96,339

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sale of treasury stock for cash and services

 

 

 

 

 

29,000

 

 

 

 

1,000

 

 

 

 

30,000

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Common stock issued for services

 

3,409,400

 

 

3,409

 

 

869,672

 

 

 

 

 

 

 

 

873,081

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Grant of stock options for services

 

 

 

 

 

154,902

 

 

 

 

 

 

 

 

154,902

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Donation of officer’s compensation

 

 

 

 

 

15,000

 

 

 

 

 

 

 

 

15,000

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net loss for the year ended December 31, 2007

 

 

 

 

 

 

 

(1,467,212

)

 

 

 

 

 

(1,467,212

)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance, December 31, 2007

 

28,948,873

 

 

28,949

 

 

4,287,378

 

 

(4,437,200

)

 

 

 

 

 

(120,873

)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sale of common stock

 

25,361,916

 

 

25,362

 

 

340,600

 

 

 

 

 

 

(25,150

)

 

340,812

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Common stock issued for services

 

37,600,000

 

 

37,600

 

 

295,950

 

 

 

 

 

 

 

 

333,550

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cancellation of common stock issued previously for services

 

(3,100,000

)

 

(3,100

)

 

(7,130

)

 

 

 

 

 

 

 

(10,230

)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Common stock issued as a replacement for issuance of stock options in connection with a consulting agreement

 

1,000,000

 

 

1,000

 

 

(55,902

)

 

 

 

 

 

 

 

(54,902

)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Common stock issued for prepaid services

 

3,600,000

 

 

3,600

 

 

97,767

 

 

 

 

 

 

 

 

101,367

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Common stock issued for settlement of related party loans

 

66,000

 

 

66

 

 

31,734

 

 

 

 

 

 

 

 

31,800

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Common stock issued for convertible debt

 

11,218,830

 

 

11,218

 

 

106,580

 

 

 

 

 

 

 

 

117,798

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Common stock issued in connection with the merger agreement

 

1,907,370

 

 

1,908

 

 

55,236

 

 

 

 

 

 

 

 

57,144

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Beneficial conversion on convertible debt

 

 

 

 

 

1,049,717

 

 

 

 

 

 

 

 

1,049,717

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Stock warrants issued for services

 

 

 

 

 

17,894

 

 

 

 

 

 

 

 

17,894

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Net loss for the period

 

 

 

 

 

 

 

(3,076,697

)

 

 

 

 

 

(3,076,697

)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Balance, December 31, 2008

 

106,602,989

 

$

106,603

 

$

6,219,824

 

$

(7,513,897

)

$

 

$

(25,150

)

$

(1,212,620

)

 

See notes to audited consolidated financial statements.

F-6


Table of Contents


 

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF CASH FLOWS

Audited


 

 

 

 

 

 

 

 

 

 

For the Year Ended
December 31,

 

 

 

2008

 

2007

 

 

 

 

 

 

 

 

 

Cash flows from operating activities:

 

 

 

 

 

 

 

Net loss

 

$

(3,076,697

)

$

(1,467,212

)

Adjustments to reconcile net loss to net cash used in operations:

 

 

 

 

 

 

 

Depreciation and amortization

 

 

2,524

 

 

3,128

 

Common stock issued for services

 

 

323,320

 

 

430,581

 

Stock warrants issued for services

 

 

17,894

 

 

 

Amortization of prepaid expense in connection with deferred compensation

 

 

187,585

 

 

799,782

 

Donation of former officer’s compensation

 

 

 

 

15,000

 

Gain on settlement of debt

 

 

(469,284

)

 

 

Interest expense in connection with the settlement agreement

 

 

1,049,717

 

 

 

Impairment of goodwill

 

 

1,717,602

 

 

 

Changes in assets and liabilities:

 

 

 

 

 

 

 

Prepaid expenses and other

 

 

 

 

(160

)

Deposits

 

 

 

 

1,302

 

Accounts payable and accrued expenses

 

 

(6,394

)

 

24,626

 

Deferred revenues

 

 

(1,010

)

 

(6,264

)

 

 

 

 

 

 

 

 

Total adjustments

 

 

2,821,954

 

 

1,267,995

 

 

 

 

 

 

 

 

 

Net cash used in operating activities

 

 

(254,743

)

 

(199,217

)

 

 

 

 

 

 

 

 

Cash flows from financing activities:

 

 

 

 

 

 

 

Proceeds from sale of common stock

 

 

340,812

 

 

111,339

 

Proceeds from loans payable

 

 

 

 

65,000

 

Repayment of loans payable

 

 

 

 

(7,000

)

Proceeds from related parties

 

 

8,000

 

 

38,000

 

Payments on related party advances

 

 

(92,600

)

 

(35,100

)

 

 

 

 

 

 

 

 

Net cash provided by financing activities

 

 

256,212

 

 

172,239

 

 

 

 

 

 

 

 

 

Net increase (decrease) in cash

 

 

1,469

 

 

(26,978

)

 

 

 

 

 

 

 

 

Cash - beginning of the year

 

 

850

 

 

27,828

 

 

 

 

 

 

 

 

 

Cash - end of the year

 

$

2,319

 

$

850

 

 

 

 

 

 

 

 

 

Supplemental disclosure of cash flow information:

 

 

 

 

 

 

 

Cash paid for:

 

 

 

 

 

 

 

Interest

 

$

 

$

 

Income taxes

 

$

 

$

 

 

 

 

 

 

 

 

 

NON-CASH INVESTING AND FINANCING ACTIVITIES:

 

 

 

 

 

 

 

Common stock issued for future services

 

$

101,367

 

$

141,120

 

Common stock issued for settlement of loans

 

$

149,598

 

$

612,402

 

See notes to audited consolidated financial statements.

F-7


Table of Contents

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY
NOTES TO AUDITED CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2008

NOTE 1 - BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of presentation

The consolidated financial statements are prepared in accordance with generally accepted accounting principles in the United States of America (“US GAAP”). The consolidated statements include the accounts of Genesis Electronics Group, Inc. formerly Pricester.com, Inc. and its wholly-owned subsidiary. All significant inter-company balances and transactions have been eliminated.

Organization

Genesis Electronics Group, Inc. formerly Pricester.com, Inc. was incorporated under the name Pricester, Inc. on April 19, 2001 in the State of Florida. Pursuant to Articles of Amendment filed on February 24, 2009, the name of the registrant was changed to Genesis Electronics Group, Inc.

On February 11, 2005, Pricester.Com (the “Company”) merged into Pricester.com, Inc, (“BA22”) a public non-reporting company (that was initially incorporated in Nevada in March 1998 as Business Advantage #22, Inc). BA22 acquired 100% of the Company’s outstanding common stock by issuing one share of its common stock for each share of the Company’s then outstanding common stock of 21,262,250 shares. The acquisition was treated as a recapitalization for accounting purposes.

Through December 31, 2005, the Company was a developmental stage e-commerce company. The Company currently operates an e-commerce website that enables any business to establish a fully functional online retail presence. Pricester.com is an Internet marketplace which allows vendors to host their website with product and service listings and allows consumers to search for listed products and services.

In May 2008, the Company obtained through a vote of majority of its shareholders the approval to increase the authorized common shares from 50,000,000 to 300,000,000 shares of common stock at $0.001 par value.

On May 22, 2008, the Company completed a merger with Genesis Electronics, Inc., a Delaware corporation (“Genesis”) which is described below.

The merger is being accounted for as a purchase method acquisition pursuant to Statement of Financial Accounting Standards No. 141 “Business Combinations”. Accordingly, the purchase price was allocated to the fair value of the assets acquired and the liabilities assumed. The Company is the acquirer for accounting purposes and Genesis is the acquired company.

Genesis was originally formed in Delaware on October 22, 2001 and is engaged on the development of solar and alternative energy applications for consumer devices such as mobile phones.

In November 2008, the Company obtained through a vote of majority of its shareholders the approval to change the Company’s name to Genesis Electronics Group, Inc. In February 2009, the Company filed an amendment to its Articles of Incorporation with the Secretary of State of Nevada. The Company changed its name to Genesis Electronics Group, Inc.

Merger with Options

On May 22, 2008, the Company entered into an Agreement of Merger and Plan of Share Exchange (the “Merger Agreement”) by and among the Company, Genesis Electronics, Inc. (“Genesis”) and the Genesis Stockholders. Upon closing of the merger transaction contemplated under the Merger Agreement (the “Merger”), on May 22, 2008 the Company merged with Genesis and became a wholly-owned subsidiary of the Company.

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Table of Contents

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY
NOTES TO AUDITED CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2008

The merger consideration included the issuance of 1,907,370 shares of the Company’s stock valued at $0.03 per share (applying EITF 99-12 “Determination of the Measurement Date for the Market Price of Acquirer Securities Issued in a Purchase Business Combination”).The total purchase price was common stock valued at $57,144. The Company accounted for the merger utilizing the purchase method of accounting in accordance with Statement of Financial Accounting Standards (SFAS) No. 141, “Business Combinations”. The Company is the acquirer for accounting purposes and Genesis is the acquired company. Accordingly, the Company applied push–down accounting and adjusted to fair value all of the assets and liabilities directly on the financial statements of the Subsidiary, Genesis Electronics, Inc. The net purchase price, including acquisition costs paid by the Company, was allocated to the liabilities assumed on the records of the Company as follows:

 

 

 

 

 

Goodwill

 

 

1,717,602

 

 

 

 

 

 

Liabilities assumed

 

 

(1,660,458

)

       

Net purchase price

 

$

57,144

 

Since the Company has minimal revenues, has incurred losses and cash used in operations, the Company deemed the acquired goodwill to be impaired and wrote-off the goodwill on the acquisition date. Accordingly, for the year ended December 31, 2008, the Company recorded an impairment of goodwill of $1,717,602 on the accompanying statement of operations.

Unaudited pro forma results of operations data as if the Company and Options had occurred as of January 1, 2007, are as follows:

 

 

 

 

 

 

 

 

 

 

 

 

 

The Company and
Genesis

For the Year
ended

December 31,
2008

 

The Company and
Genesis

For the Year
ended

December 31,
2007

 

 

 

Pro forma revenues

 

$

111,518

 

$

179,176

 

 

 

 

Pro forma loss from operations

 

 

(917,827

)

 

(1,818,685

)

 

 

 

Pro forma net loss

 

 

(3,245,084

)

 

(1,895,325

)

 

 

 

Pro forma loss per share

 

$

(0.06

)

$

(0.07

)

 

 

 

Pro forma diluted loss per share

 

$

(0.06

)

$

(0.07

)

 

 

 

Pro forma data does not purport to be indicative of the results that would have been obtained had these events actually occurred at January 1, 2007 and is not intended to be a projection of future results.

Use of Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates in 2008 and 2007 include the valuation of stock-based compensation, and the useful life of property, equipment, website development and valuation of beneficial conversion feature in connection with convertible debt.

Cash and Cash Equivalents

For purposes of the consolidated statements of cash flows, the Company considers all highly liquid instruments purchased with a maturity of three months or less and money market accounts to be cash equivalents.

F-9


Table of Contents

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY
NOTES TO AUDITED CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2008

Fair Value of Financial Instruments

Statement of Financial Accounting Standards No. 107, “Disclosures about Fair Value of Financial Instruments,” requires disclosures of information about the fair value of certain financial instruments for which it is practicable to estimate the value. For purpose of this disclosure, the fair value of a financial instrument is the amount at which the instrument could be exchanged in a current transaction between willing parties, other than in a forced sale or liquidation.

The carrying amounts reported in the consolidated balance sheet for cash, accounts payable, accrued expenses, loans payable, notes payable, due to related parties and deferred revenue approximate their fair market value based on the short-term maturity of these instruments.

Property and Equipment

Property and equipment are stated at cost. Depreciation and amortization are provided using the straight-line method over the estimated economic lives of the assets, which are from five to seven years. Expenditures for major renewals and betterments that extend the useful lives of property and equipment are capitalized. Expenditures for maintenance and repairs are charged to expense as incurred.

Website Development

Costs that the Company has incurred in connection with developing the Company’s websites are capitalized and amortized using the straight-line method over expected useful lives of three years.

Impairment of Long-lived Assets

In accordance with Statement of Financial Accounting Standards (SFAS) No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets,” The Company periodically reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the assets may not be fully recoverable. The Company recognizes an impairment loss when the sum of expected undiscounted future cash flows is less than the carrying amount of the asset. The amount of impairment is measured as the difference between the asset’s estimated fair value and its book value. On May 22, 2008, the Company entered into an Agreement of Merger and Plan of Share Exchange (the “Merger Agreement”) by and among the Company, Genesis Electronics, Inc. (“Genesis”) and the Genesis Stockholders. Upon closing of the merger transaction contemplated under the Merger Agreement (the “Merger”), on May 22, 2008 the Company merged with Genesis and became a wholly-owned subsidiary of the Company. The Company accounted for the merger utilizing the purchase method of accounting in accordance with Statement of Financial Accounting Standards (SFAS) No. 141, “Business Combinations”. The purchase price was allocated to the liabilities assumed based on their fair values. Since we have minimal revenues, have incurred losses and used cash in operations, the Company deemed the acquired goodwill to be impaired and wrote-off the goodwill on the acquisition date. Accordingly, for the year ended December 31, 2008, the Company recorded an impairment of goodwill of $1,717,602 on the accompanying statement of operations.

Non-employee Stock-Based Compensation

The cost of stock based compensation awards issued to non-employees for services are recorded at either the fair value of the services rendered or the instruments issued in exchange for such services, whichever is more readily determinable, using the measurement date guidelines enumerated in Emerging Issues Task Force Issue (“EITF”) 96-18, “Accounting for Equity Instruments That Are Issued to Other Than Employees for Acquiring, or in Conjunction with Selling, Goods or Services” (“EITF 96-18”).

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Table of Contents

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY
NOTES TO AUDITED CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2008

Stock-Based Compensation

Effective January 1, 2006, the Company adopted Statement of Financial Accounting Standards No. 123 (revised 2004), Share Based Payment (“SFAS No. 123R”). SFAS No. 123R establishes the financial accounting and reporting standards for stock-based compensation plans. As required by SFAS No. 123R, the Company recognized the cost resulting from all stock-based payment transactions including shares issued under its stock option plans in the financial statements.

Prior to January 1, 2006, the Company accounted for stock-based employee compensation plans (including shares issued under its stock option plans) in accordance with APB Opinion No. 25 and followed the pro forma net income, pro forma income per share, and stock-based compensation plan disclosure requirements set forth in the Statement of Financial Accounting Standards No. 123, Accounting for Stock-Based Compensation (“SFAS No. 123”). For the year ended December 31, 2008, the Company did not grant any stock options to employees.

Net Loss per Common Share

Basic loss per share is computed by dividing net loss by the weighted average number of shares of common stock outstanding during the period. The computation of diluted net earnings per share does not include dilutive common stock equivalents in the weighted average shares outstanding as they would be anti-dilutive. As of December 31, 2008, there were options and warrants to purchase 2,525,000 shares of common stock which could potentially dilute future earnings per share.

Income Taxes

Income taxes are accounted for under Statement of Financial Accounting Standards No. 109, “Accounting for Income Taxes,” which is an asset and liability approach that requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in the Company’s financial statements or tax returns.

Research and Development

Research and development costs, if any, are expensed as incurred.

Revenue Recognition

The Company follows the guidance of the Securities and Exchange Commission’s Staff Accounting Bulletin 104 for revenue recognition. In general, the Company records revenue when persuasive evidence of an arrangement exists, services have been rendered or product delivery has occurred, the sales price to the customer is fixed or determinable, and collectibility is reasonably assured. The following policies reflect specific criteria for the various revenues streams of the Company:

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Table of Contents

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY
NOTES TO AUDITED CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2008

The Company has three primary revenue sources: website design, transaction fees, and hosting fees.

 

 

 

 

o

Website design revenue is recognized as earned when the website is complete, control is transferred and the customer has accepted its website, usually within seven days of the order.

 

 

 

o

Transaction fee income comprises fees charged for use of credit cards or other forms of payment in the purchase of items sold on the customers’ websites. The transaction fee income is recognized as earned when funds transfers (via credit card or other forms of payments) between the buyer and seller has been authorized.

 

 

 

o

Revenues from website hosting fees are recognized when earned. Web hosting fees received in advance are reflected as deferred revenue on the accompanying balance sheet.

Recent accounting pronouncements

On January 1, 2008, the Company adopted the provisions of Statement of Financial Accounting Standards (“SFAS”) No. 157, “Fair Value Measurements” (“SFAS 157”). SFAS 157 defines fair value as used in numerous accounting pronouncements, establishes a framework for measuring fair value and expands disclosure of fair value measurements. In February 2008, the Financial Accounting Standards Board (“FASB”) issued FASB Staff Position, “FSP FAS 157-2—Effective Date of FASB Statement No. 157” (“FSP 157-2”), which delays the effective date of SFAS 157 for one year for certain nonfinancial assets and nonfinancial liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually). Excluded from the scope of SFAS 157 are certain leasing transactions accounted for under SFAS No. 13, “Accounting for Leases.” The exclusion does not apply to fair value measurements of assets and liabilities recorded as a result of a lease transaction but measured pursuant to other pronouncements within the scope of SFAS 157. The Company does not expect that the adoption of the provisions of FSP 157-2 will have a material impact on its financial position, cash flows or results of operations.

In March 2008, the FASB issued SFAS No. 161, Disclosures about Derivative Instruments and Hedging Activities (“SFAS 161”). This statement requires companies to provide enhanced disclosures about (a) how and why they use derivative instruments, (b) how derivative instruments and related hedged items are accounted for under Statement 133 and its related interpretations, and (c) how derivative instruments and related hedged items affect a company’s financial position, financial performance, and cash flows. SFAS 161 is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008. The Company will adopt the new disclosure requirements on or before the required effective date and thus will provide additional disclosures in its financial statements when adopted.

In April 2008, FASB Staff Position No. 142-3, Determination of the Useful Life of Intangible Assets (FSP 142-3) was issued. This standard amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under FASB Statement No. 142, Goodwill and Other Intangible Assets. FSP 142-3 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Early adoption is prohibited. The Company has not determined the impact on its financial statements of this accounting standard.

In May 2008, the FASB issued FAS No. 162, The Hierarchy of Generally Accepted Accounting Principles” which identifies the sources of accounting principles and the framework for selecting the principles to be used in the preparation of financial statements in conformity with generally accepted accounting principles (GAAP) in the United States (the GAAP hierarchy). This statement is effective 60 days following the SEC’s approval of the Public Company Accounting Oversight Board amendments to AU Section 411, “The Meaning of Present Fairly in Conformity With Generally Accepted Accounting Principles”. The Company does not expect that the adoption of this pronouncement will have a significant impact on its financial condition, results of operations and cash flows.

F-12


Table of Contents

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY
NOTES TO AUDITED CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2008

In May 2008, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 163, “Accounting for Financial Guarantee Insurance Contracts-and interpretation of FASB Statement No. 60”. SFAS No. 163 clarifies how Statement 60 applies to financial guarantee insurance contracts, including the recognition and measurement of premium revenue and claims liabilities. This statement also requires expanded disclosures about financial guarantee insurance contracts. SFAS No. 163 is effective for fiscal years beginning on or after December 15, 2008, and interim periods within those years. SFAS No. 163 has no effect on the Company’s financial position, statements of operations, or cash flows at this time.

In June 2008, the FASB issued FASB Staff Position EITF 03-6-1, Determining Whether Instruments Granted in Share-Based Payment Transactions Are Participating Securities, (“FSP EITF 03-6-1”). FSP EITF 03-6-1 addresses whether instruments granted in share-based payment transactions are participating securities prior to vesting, and therefore need to be included in the computation of earnings per share under the two-class method as described in FASB Statement of Financial Accounting Standards No. 128, “Earnings per Share.” FSP EITF 03-6-1 is effective for financial statements issued for fiscal years beginning on or after December 15, 2008 and earlier adoption is prohibited. We are not required to adopt FSP EITF 03-6-1; neither do we believe that FSP EITF 03-6-1 would have a material effect on our financial position and results of operations if adopted.

In December 2008, the FASB issued FASB Staff Position (FSP) FAS 140-4 and FIN 46(R)-8, Disclosures by Public Entities (Enterprises) about Transfers of Financial Assets and Interests in Variable Interest Entities. The document increases disclosure requirements for public companies and is effective for reporting periods (interim and annual) that end after December 15, 2008. This FSP amends FASB Statement No. 140, Accounting for Transfers and Servicing of Financial Assets and Extinguishments of Liabilities, to require public entities to provide additional disclosures about transfers of financial assets. It also amends FASB Interpretation No. 46 (revised December 2003), Consolidation of Variable Interest Entities, to require public enterprises, including sponsors that have a variable interest in a variable interest entity, to provide additional disclosures about their involvement with variable interest entities. The Company does not expect that the adoption of this pronouncement will have a significant impact on its financial condition, results of operations and cash flows.

Other accounting standards that have been issued or proposed by the FASB or other standards-setting bodies that do not require adoption until a future date are not expected to have a material impact on the consolidated financial statements upon adoption.

NOTE 2 - PROPERTY AND EQUIPMENT

At December 31, 2008, property and equipment consist of the following:

 

 

 

 

 

 

 

 

 

 

Useful Life
(Years)

 

 

 

Computer equipment and software

 

 

5

 

$

12,542

 

Office furniture and fixtures and equipment

 

 

7

 

 

4,328

 

 

 

 

 

 

 

16,870

 

Less accumulated depreciation

 

 

 

 

 

(15,499

)

 

 

 

 

 

$

1,371

 

For the years ended December 31, 2008 and 2007, depreciation expense amounted to $2,524 and $3,128, respectively.

F-13


Table of Contents

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY
NOTES TO AUDITED CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2008

NOTE 3 – LOANS PAYABLE

The former chief technical officer advanced funds to the Company for working capital purposes. The advances are non-interest bearing and are payable on demand. At December 31, 2007, the Company owed $131,500 as reflected in the accompanying balance sheet. In January 2008, the related party affiliates of the Company assumed the total debt from the former chief technical officer of the Company in exchange for shares of stocks owned by such related party affiliate. At December 31, 2008, the Company owed $0 to the former chief technical officer.

On May 22, 2008, in connection with the Merger, the Company assumed loans payable from certain third parties. These loans bear 8% interest per annum and are payable on demand. As of December 31, 2008, loans payable and related accrued interest amounted to $40,000 and $8,371, respectively.

NOTE 4 - RELATED PARTY TRANSACTIONS

The former chief technical officer donated compensation amounting to approximately $15,000 during the year ended December 31, 2007. The donation is recorded as additional paid-in capital and a corresponding increase to operating expenses.

Certain officers of the Company advance funds to the Company for working capital purposes. The advances are non-interest bearing and are payable on demand. At December 31, 2008 and 2007, the Company owed these related parties $78,385 and $63,285, respectively.

NOTE 5 - INCOME TAXES

The Company accounts for income taxes under Statement of Financial Accounting Standards No. 109, “Accounting for Income Taxes” “SFAS 109”. SFAS 109 requires the recognition of deferred tax assets and liabilities for both the expected impact of differences between the financial statements and the tax basis of assets and liabilities, and for the expected future tax benefit to be derived from tax losses and tax credit carryforwards. SFAS 109 additionally requires the establishment of a valuation allowance to reflect the likelihood of realization of deferred tax assets. The Company has a net operating loss carryforward for tax purposes totaling approximately $4.4 million at December 31, 2008 expiring through the year 2028. Internal Revenue Code Section 382 places a limitation on the amount of taxable income that can be offset by carryforwards after a change in control (generally greater than a 50 percent change in ownership).

Temporary differences, which give rise to a net deferred tax asset, are as follows:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2008

 

2007

 

Computed “expected” benefit

 

$

(1,046,077

)

 

(34

%)

$

(493,890

)

 

(34

%)

State tax benefit, net of federal effect

 

 

(123,068

)

 

(4

%)

 

(58,105

)

 

(4

%)

Other permanent differences

 

 

1,058,381

 

 

34

%

 

 

 

0

%

Increase in valuation allowance

 

 

110,764

 

 

4

%

 

551,995

 

 

38

%

 

 

$

 

 

 

$

 

 

 

F-14


Table of Contents

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY
NOTES TO AUDITED CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2008

Deferred tax assets and liabilities are provided for significant income and expense items recognized in different years for tax and financial reporting purposes. Temporary differences, which give rise to a net deferred tax asset is as follows:

 

 

 

 

 

 

 

 

2008

 

 

 

 

 

 

Deferred tax assets:

 

 

 

 

 

Net operating loss carryforward

 

$

1,662,201

 

 

 

 

 

 

 

 

Less: Valuation allowance

 

 

(1,662,201

)

 

 

 

 

The valuation allowance at December 31, 2008 was $1,662,201. The increase during fiscal 2008 was $110,764.

NOTE 6 – NOTE PAYABLE

On May 22, 2008, in connection with the Merger, the Company assumed a note payable from a third party. These loans bear 8% interest per annum and is payable on demand. As of December 31, 2008, note payable and related accrued interest amounted to $15,647 and $6,228, respectively.

NOTE 7 – CONVERTIBLE DEBT

On May 22, 2008, in connection with the Merger, the Company assumed certain debts from a third party, Corporate Debt Solutions (“Corporate Debt”) amounting to $1,049,717. Corporate Debt assumed a total of $1,049,717 of promissory notes issued by two former officers of Genesis and a certain third party. These promissory notes were issued to the Company’s subsidiary, Genesis. Immediately following the closing of the Merger, on May 23, 2008, the Company entered into a settlement agreement with Corporate Debt Solutions (“Corporate Debt”). Pursuant to the settlement agreement, the Company shall issue shares of common stock and deliver to Corporate Debt, to satisfy the principal and interest due and owing through the issuance of freely trading securities of up to 100,000,000 shares. The parties have agreed that Corporate Debt shall have no ownership rights to the Settlement Shares not yet issued until it has affirmed to the Company that it releases the Company for the proportionate amount of claims represented by each issuance. The said requested number of shares of common stock is not to exceed 4.99% of the outstanding stock of the Company at any one time. In connection with this settlement agreement, the Company recorded and deemed such debt as a convertible liability with a fixed conversion price of $0.01. Accordingly, the Company recognized a total debt discount of $1,049,717 due to a beneficial conversion feature and such debt discount was immediately amortized to interest expense during the year ended December 31, 2008.

The Company had an outstanding balance of approximately $1,399,490 to two former officers of Genesis which had been included in current liabilities prior to this settlement. Pursuant to this settlement agreement, the Company settled for $930,206 (included in the $1,049,717 discussed above) and the Company was released from further claim. The Company has recognized a gain from debt settlement of $469,284 during the year ended December 31, 2008.

In June 2008, the Company issued 2,223,456 shares in connection with the conversion of this convertible debt. The fair value of such shares issued amounted to approximately $23,346.

Between July 2008 and August 2008, the Company issued 8,995,374 shares in connection with the conversion of this convertible debt. The fair value of such shares issued amounted to approximately $94,452.

F-15


Table of Contents

GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY
NOTES TO AUDITED CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2008

NOTE 8 - GOING CONCERN

The accompanying financial statements are prepared assuming the Company will continue as a going concern. Going concern contemplates the realization of assets and the satisfaction of liabilities in the normal course of business over a reasonable length of time. The Company was in the development stage through December 31, 2005 and has an accumulated deficit of approximately $7.5 million at December 31, 2008, had net losses and negative cash flows from operations for the year ended December 31, 2008 of $3,076,697 and $254,743, respectively. While the Company is attempting to increase revenues, the growth has not been significant enough to support the Company’s daily operations. During the year ended December 31, 2008, the Company sold 25,361,916 common shares for net proceeds of $340,812.

Management is attempting to raise additional funds by way of a public or private offering. While the Company believes in the viability of its strategy to increase sales volume and in its ability to raise additional funds, there can be no assurances to that effect. The Company’s limited financial resources have prevented the Company from aggressively advertising its products and services to achieve consumer recognition. These financial statements do not include any adjustments relating to the recoverability and classifications of recorded assets, or the amounts and classification of liabilities that might be necessary in the event the Company cannot continue in existence.

NOTE 9 - STOCKHOLDERS’ DEFICIT

Common Stock

During fiscal 2007, the Company received net proceeds of $111,339 from the sale of 1,057,856 shares of the Company’s common stock and 1,000,000 shares of treasury stock. In connection with the sale of the 1,000,000 shares of treasury stock, the Company received gross proceeds of $15,000 and recognized stock based consulting expense of $15,000 during the year ended December 31, 2007.

On February 20, 2007, the Company issued 180,000 shares of common stock for services rendered to a director of the Company. The Company valued these common shares at the fair market value on the date of grant at $.55 per share or $99,000. In connection with issuance of these shares, the Company recorded stock-based compensation expense of $99,000 during the year ended December 31, 2007.

On April 1, 2007, in connection with a twelve month consulting agreement, the Company issued 400,000 shares of common stock for corporate advisory services. The Company valued these common shares at the fair market value on the date of grant at $.34 per share or $136,000. In connection with the issuance of these shares during the year ended December 31, 2007 and December 31, 2008, the Company recorded stock-based consulting expense of $102,000 and $34,000, respectively.

In April 2007, in connection with a three month consulting agreement, the Company issued 30,000 shares of common stock for business development services. The Company valued these common shares at the fair market value on the date of grant at $.37 per share or $11,100. In connection with issuance of these shares, the Company recorded stock-based consulting expense of $11,100 during the year ended December 31, 2007.

In April 2007, in connection with a three month consulting agreement, the Company issued 100,000 shares of common stock for corporate advisory services. The Company valued these common shares at the fair market value on the date of grant at $.23 per share or $23,000. In connection with issuance of these shares, the Company recorded stock-based consulting expense of $23,000 during the year ended December 31, 2007.

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GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY
NOTES TO AUDITED CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2008

On April 24, 2007, the Company agreed to issue 500,000 shares of common stock to the Company’s CEO for services to be rendered in the future. The Company valued these common shares at the fair market value on the date of grant at $.26 per share or $130,000. In connection with these shares, the Company recorded stock- based compensation during the year ended December 31, 2007 of $130,000.

On April 24, 2007, the Company issued 1,000,000 shares of common stock to the Company’s CEO for past services rendered. The Company valued these common shares at the fair market value on the date of grant at $.26 per share or $258,850. In connection with the issuance of these shares, the Company recorded salaries for the Chief Executive Officer of $258,850.

In May 2007, the Company issued in aggregate 136,900 shares of common stock to various employees of the Company for services rendered. The Company valued these common shares at the fair market value on the date of grants ranging from $.20 to $.25 per share or $28,880 and has been recorded as stock-based compensation during the year ended December 31, 2007.

In May 2007, in connection with a three month consulting agreement, the Company issued 200,000 shares of common stock for corporate advisory services. The Company valued these common shares at the fair market value on the date of grant at $.38 per share or $76,000. Additionally, in June 2007 the Company issued 200,000 shares of common stock to extend the term of this consulting agreement up to December 14, 2007. The Company valued these common shares at the fair market value on the date of grant at $.13 per share or $26,000. In connection with issuance of these shares during the year ended December 31, 2007, the Company recorded stock-based consulting expense of $102,000.

On June 28, 2007, in connection with a twelve month consulting agreement, the Company issued 350,000 shares of common stock for corporate advisory services. The Company valued these common shares at the fair market value on the date of grant at $.19 per share or $66,500. In connection with the issuance of these shares during the year ended December 31, 2007 and December 31, 2008, the Company recorded stock-based consulting expense of $33,614 and $32,886, respectively.

In August 2007, the Company issued in aggregate 105,000 shares of common stock to two employees of the Company for services rendered. The Company valued these common shares at the fair market value on the date of grant at $.09 per share or $9,450 and has been recorded as stock-based compensation during the year ended December 31, 2007.

In December 2007, the Company issued in aggregate 207,500 shares of common stock to the Company’s officer, directors and certain employees of the Company for services rendered. The Company valued these common shares at the fair market value on the date of grant at $.04 per share or $8,300 and has been recorded as stock-based compensation during the year ended December 31, 2007.

During the year ended December 31, 2008, the Company received net proceeds of $340,812 and subscription receivable of $25,150 from the sale of 25,361,916 shares of the Company’s common stock.

In January 2008, the Company issued 66,000 shares of common stock to officers of the Company in connection with a settlement of related party loans of $31,800.

In January 2008, in connection with a three month consulting agreement, the Company issued 800,000 shares of common stock for investor relations services. The Company valued these common shares at the fair market value on the date of grant at $.07 per share or $56,000. In connection with issuance of these shares, the Company recorded stock-based consulting expense of $56,000 during the year ended December 31, 2008.

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GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY
NOTES TO AUDITED CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2008

In January 2008, the Company issued in aggregate 3,000,000 shares of common stock to the Company’s CEO and an officer of the Company in connection with employment agreements dated January 14, 2008. The Company valued these common shares at the fair market value on the date of grant at $.07 per share or $210,000 and has been recorded as stock-based compensation.

In February 2008, in connection with a twelve month consulting agreement, the Company issued 500,000 shares of common stock for corporate advisory services. The Company valued these common shares at the fair market value on the date of grant at $.18 per share or $90,000. In connection with issuance of these shares, during the year ended December 31, 2008, the Company recorded stock-based consulting expense of $90,000.

In February 2008, the Company amended a consulting agreement entered into on June 28, 2007, whereby the consultant will no longer receive the 1,000,000 options to purchase the Company’s common stock but instead shall receive 1,000,000 shares of the Company’s common stock. The Company valued these common shares at the fair market value on the date of grant at $.10 per share or $100,000. The Company has recognized stock-based consulting expense of $80,668 during fiscal 2007, in connection with this agreement. Accordingly, as a result of this amended agreement, the Company has recognized stock-based consulting expense of $19,332 and has reversed the unamortized portion of $54,902 in prepaid expense related to the valuation of the stock options during the year ended December 31, 2008.

In June 2008, in connection with a consulting agreement, the Company issued 3,100,000 shares of common stock for investor relations services. The Company valued these common shares at the fair market value on the date of grant at $.04 per share or $136,400. In connection with issuance of these shares, the Company recorded stock-based consulting expense of $11,367 and prepaid expense of $125,033 to be amortized over the balance of the service period. In September 2008, the Company terminated this agreement and accordingly cancelled the 3,100,000 shares of common stock. In connection with the return of the 3,100,000 shares of common stock, the Company reduced stock-based compensation expense by approximately $10,230 based on the fair market value of the common stock on the date of cancellation of $0.003 per share and has reversed the unamortized portion of $125,033 in prepaid expense related to the valuation of the stock options during the year ended December 31, 2008.

In June 2008, the Company issued 2,223,456 shares in connection with the conversion of this convertible debt. The fair value of such shares issued amounted to approximately $23,346.

Between July 2008 and August 2008, the Company issued 8,995,374 shares in connection with the conversion of this convertible debt. The fair value of such shares issued amounted to approximately $94,452.

In August 2008, the Company issued 250,000 shares of common stock for corporate advisory services rendered. The Company valued these common shares at the fair market value on the date of grant at $.0065 per share or $1,625. In connection with issuance of these shares, the Company recorded stock-based consulting expense of $1,625 during the year ended December 31, 2008.

In August 2008, the Company issued 150,000 shares of common stock for investor relation services rendered. The Company valued these common shares at the fair market value on the date of grant at $.0035 per share or $525. In connection with issuance of these shares, the Company recorded stock-based consulting expense of $525 during the year ended December 31, 2008.

In November 2008, the Company issued in aggregate 30,000,000 shares of common stock to the Company’s CEO and an officer of the Company for services rendered. The Company valued these common shares at the fair market value on the date of grant at $.002 per share or $60,000 and has been recorded as stock-based compensation.

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GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY
NOTES TO AUDITED CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2008

In November 2008, the Company issued in aggregate 400,000 shares of common stock to certain employees of the Company for services rendered. The Company valued these common shares at the fair market value on the date of grant at $.002 per share or $800 and has been recorded as stock-based compensation.

Between October and November 2008, the Company issued in aggregate 3,000,000 shares of common stock to the Company’s CEO and an officer of the Company pursuant to amended employment agreements. The Company valued these common shares at the fair market value on the date of grant ranging from $0.001 to $.002 per share or $4,600 and has been recorded as stock-based compensation.

During fiscal 2008, in connection with the Merger Agreement, the Company issued 1,907,370, shares of common stock valued at $0.03 per share or $57,144. The Company valued these common shares at the fair market value on the date of grant.

Stock Options

On June 28, 2007, the Company granted one-year options to purchase 1,000,000 shares of common stock in connection with a twelve month consulting agreement for corporate advisory services at an exercise price of $.05 per share. The Company valued these options utilizing the Black-Scholes options pricing model at approximately $0.16 or $154,902. For the year ended December 31, 2007, in connection with these options, the Company recorded stock based consulting expense of $80,668 and prepaid expense of $74,234 to be amortized over the service period. The Company amended this agreement in February 2008, whereby the consultant will no longer receive the 1,000,000 options to purchase the Company’s common stock but instead shall receive 1,000,000 shares of the Company’s common stock. The Company valued these common shares at the fair market value on the date of grant at $.10 per share or $100,000. The Company has recognized stock-based consulting expense of $80,668 during fiscal 2007, in connection with this agreement. Accordingly, as a result of this amended agreement, the Company has recognized stock-based consulting expense of $19,332 and has reversed the unamortized portion of $54,902 in prepaid expense related to the valuation of the stock options during the year ended December 31, 2008.

A summary of the stock options as of December 31, 2008 and changes during the periods is presented below:

 

 

 

 

 

 

 

 

 

 

 

 

Number of
Options

 

Weighted
Average
Exercise
Price

 

 

Balance at beginning of year

 

 

3,025,000

 

$

0.28

 

 

Granted

 

 

 

 

 

 

Exercised

 

 

 

 

 

 

Cancelled

 

 

(1,000,000

)

 

0.05

 

 

Balance at end of year

 

 

2,025,000

 

$

0.40

 

 

 

 

 

 

 

 

 

 

 

Options exercisable at end of year

 

 

2,025,000

 

$

0.40

 

The following table summarizes the Company’s stock option outstanding at December 31, 2008:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Options Outstanding and Exercisable

 

 

Range of
Exercise Price

 

Number

 

Weighted
Average
Remaining
Life

 

Weighted
Average
Exercise
Price

 

 

 

$

0.40

 

 

2,025,000

 

 

1 year after
effective
registration

 

 

0.40

 

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GENESIS ELECTRONICS GROUP, INC. AND SUBSIDIARY
NOTES TO AUDITED CONSOLIDATED FINANCIAL STATEMENTS
DECEMBER 31, 2008

Stock Warrants

In May 2008, the Company granted a two-year warrant to purchase 500,000 shares of common stock in connection with a consulting agreement at an exercise price of $0.035 per share. The Company valued these warrants utilizing the Black-Scholes options pricing model at $0.03 per share or $17,894.

NOTE 10 - COMMITMENTS

Operating Leases

The Company leases office space under an operating lease that expires in August 2008. In August 2008, the Company has signed an extension agreement which will expire in August 2009. The office lease agreement has certain escalation clauses and renewal options. If the Company exercises the option to renew, the base rent shall increase by 3% per each lease year. Future minimum rental payments required under the operating lease are as follows:

 

 

 

 

 

 

 

Period Ended December 31, 2009

 

$

19,469

 

 

Total

 

$

19,469

 

Rent expense, including common area charges and sales taxes, for the years ended December 31, 2008 and 2007 was $19,373 and $34,167, respectively.

Employment Contracts

The Company entered into an employment agreement on January 14, 2008 with its chief executive officer which expires in January 2013. The employment agreement calls for an issuance of 500,000 free trading shares of the Company’s common stock. Additionally, based on this agreement, the Company shall issue 1,000,000 restricted shares of common stock during each fiscal year of the term of this agreement.

The Company entered into an employment agreement on January 14, 2008 with an officer of the Company which expires in January 2013. The employment agreement calls for an issuance of 500,000 free trading shares of the Company’s common stock. Additionally, based on this agreement, the Company shall issue 1,000,000 restricted shares of common stock during each fiscal year of the term of this agreement.

NOTE 11 – SUBSEQUENT EVENTS

Between January 2009 and March 2009, the Company received net proceeds of $36,825 and subscription receivable of $29,734 from the sale of 16,689,750 shares of the Company’s common stock.

In February 2009, the Company filed an amendment to its Articles of Incorporation with the Secretary of State of Nevada. The company changed its name to Genesis Electronics Group, Inc.

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