Segment Information

9 Months Ended

Sep. 30, 2020

Segment Reporting [Abstract]

Segment Information

13. Segment Information

The Company views its operations and manages its business as one operating segment based on factors such as how the Company manages its operations and how its executive management team reviews results and makes decisions on how to allocate resources and assess performance.

Geographic Data

Net sales by campaign target area were as follows (1):

	For the Three Months Ended September 30,				For the Nine Months Ended September 30,
	2020		2019		2020		2019
North America	$	21,663	$	22,813	$	62,518	$	66,444
International		14,581		10,996		39,938		31,623
Total	$	36,244	$	33,809	$	102,456	$	98,067

(1) Net sales to customers by campaign target area is based on the geo-targeted (target audience) location of the campaign.

Net sales to unaffiliated customers by geographic area were as follows (2):

	For the Three Months Ended September 30,				For the Nine Months Ended September 30,
	2020		2019		2020		2019
United States	$	24,970	$	25,424	$	71,604	$	73,497
United Kingdom		4,433		3,445		12,756		9,885
Other international		6,841		4,940		18,096		14,685
Total	$	36,244	$	33,809	$	102,456	$	98,067

(2) Net sales to unaffiliated customers by geographic area is based on the customers’ current billing addresses and does not consider the geo-targeted (target audience) location of the campaign.

Long-lived assets by geographic area were as follows:

	September 30, 2020		December 31, 2019
United States	$	109,443	$	102,572
International		4,188		4,148
Total	$	113,631	$	106,720

Long-lived assets are comprised of property and equipment, net; goodwill; and intangible assets, net. No single country outside of the U.S. accounted for 10% or more of the Company’s long-lived assets during either of these periods.