Goodwill and Intangible Assets

9 Months Ended

Sep. 30, 2020

Goodwill And Intangible Assets Disclosure [Abstract]

Goodwill and Intangible Assets

6. Goodwill and Intangible Assets

The following table summarizes the Company’s intangible assets, net:

			September 30, 2020
	Estimated Useful Lives (Years)		Gross Carrying Amount		Accumulated Amortization			Net
Customer, affiliate and advertiser relationships	5-17		$	8,717	$	(6,419	)	$	2,298
Developed websites, technology and patents		10		2,061		(1,157	)		904
Trademark, trade name and domain name	5-8			1,821		(1,783	)		38
Proprietary user information database and internet traffic		5		1,117		(1,117	)		—
Non-Compete agreement		3		170		(41	)		129
Total intangible assets			$	13,886	$	(10,517	)	$	3,369

			December 31, 2019
	Estimated Useful Lives (Years)		Gross Carrying Amount		Accumulated Amortization			Net
Customer, affiliate and advertiser relationships	5-17		$	6,520	$	(6,290	)	$	230
Developed websites, technology and patents		10		1,476		(1,026	)		450
Trademark, trade name and domain name	5-8			1,792		(1,763	)		29
Proprietary user information database and internet traffic		5		1,122		(1,122	)		—
Non-Compete agreement		1.5		10		(9	)		1
Total intangible assets			$	10,920	$	(10,210	)	$	710

 Intangible assets are amortized over their estimated useful lives, which range from approximately 3 to 17 years, using methods of amortization that are expected to reflect the estimated pattern of economic use. The remaining amortization expense will be recognized over a weighted-average period of approximately 4.9 years. Amortization expense was $0.3 million and $0.1 million for the  nine months ended September 30, 2020 and 2019, respectively. Amortization expense is recorded within operating expenses as the intangible assets consist of customer-related assets which generate website traffic that the Company considers to be in support of selling and marketing activities. The Company did not write off any fully amortized intangible assets in the first nine months of 2020.  

The Company expects amortization expense of intangible assets to be as follows:

Years Ending December 31:	Amortization Expense
2020 (October 1 – December 31)	$	112
2021		468
2022		498
2023		329
2024		318
Thereafter		1,644
Total	$	3,369

Goodwill and indefinite-lived intangible assets are not amortized but are reviewed annually for impairment or more frequently if impairment indicators arise. The Company did not have any intangible assets other than goodwill with indefinite lives as of September 30, 2020 or December 31, 2019. There were no indications of impairment as of September 30, 2020, and the Company believes that, as of the balance sheet dates presented, none of the Company’s goodwill or intangible assets was impaired