Segment Information

6 Months Ended

Jun. 30, 2020

Segment Reporting [Abstract]

Segment Information

13. Segment Information

The Company views its operations and manages its business as one operating segment based on factors such as how the Company manages its operations and how its executive management team reviews results and makes decisions on how to allocate resources and assess performance.

Geographic Data

Net sales by campaign target area were as follows (1):

	For the Three Months Ended June 30,				For the Six Months Ended June 30,
	2020		2019		2020		2019
North America	$	21,106	$	23,353	$	40,855	$	43,631
International		13,690		10,933		25,357		20,627
Total	$	34,796	$	34,286	$	66,212	$	64,258

(1) Net sales to customers by campaign target area is based on the geo-targeted (target audience) location of the campaign.

Net sales to unaffiliated customers by geographic area were as follows (2):

	For the Three Months Ended 2020				For the Six Months Ended June 30,
	2020		2019		2020		2019
United States	$	24,197	$	25,813	$	46,634	$	48,063
United Kingdom		4,531		3,324		8,323		6,433
Other international		6,068		5,149		11,255		9,762
Total	$	34,796	$	34,286	$	66,212	$	64,258

(2) Net sales to unaffiliated customers by geographic area is based on the customers’ current billing addresses and does not consider the geo-targeted (target audience) location of the campaign.

Long-lived assets by geographic area were as follows:

	June 30, 2020		December 31, 2019
United States	$	109,402	$	102,572
International		4,043		4,148
Total	$	113,445	$	106,720

Long-lived assets are comprised of property and equipment, net; goodwill; and intangible assets, net. No single country outside of the U.S. accounted for 10% or more of the Company’s long-lived assets during either of these periods.