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Goodwill and Intangible Assets
6 Months Ended
Jun. 30, 2020
Goodwill And Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets

6. Goodwill and Intangible Assets

The following table summarizes the Company’s intangible assets, net:

 

 

 

 

 

 

 

June 30, 2020

 

 

 

Estimated

Useful Lives

(Years)

 

 

Gross

Carrying

Amount

 

 

Accumulated

Amortization

 

 

Net

 

Customer, affiliate and advertiser relationships

 

5-17

 

 

$

8,684

 

 

$

6,326

 

 

$

2,358

 

Developed websites, technology and patents

 

 

10

 

 

 

2,005

 

 

 

1,079

 

 

 

926

 

Trademark, trade name and domain name

 

5-8

 

 

 

1,798

 

 

 

1,753

 

 

 

45

 

Proprietary user information database and internet traffic

 

 

5

 

 

 

1,094

 

 

 

1,094

 

 

 

 

Non-Compete agreement

 

 

3

 

 

 

170

 

 

 

28

 

 

 

142

 

Total intangible assets

 

 

 

 

 

$

13,751

 

 

$

10,280

 

 

$

3,471

 

 

 

 

 

 

 

 

December 31, 2019

 

 

 

Estimated

Useful Lives

(Years)

 

 

Gross

Carrying

Amount

 

 

Accumulated

Amortization

 

 

Net

 

Customer, affiliate and advertiser relationships

 

5-17

 

 

$

6,520

 

 

$

(6,290

)

 

$

230

 

Developed websites, technology and patents

 

 

10

 

 

 

1,476

 

 

 

(1,026

)

 

 

450

 

Trademark, trade name and domain name

 

5-8

 

 

 

1,792

 

 

 

(1,763

)

 

 

29

 

Proprietary user information database and internet traffic

 

 

5

 

 

 

1,122

 

 

 

(1,122

)

 

 

 

Non-Compete agreement

 

 

1.5

 

 

 

10

 

 

 

(9

)

 

 

1

 

Total intangible assets

 

 

 

 

 

$

10,920

 

 

$

(10,210

)

 

$

710

 

 Intangible assets are amortized over their estimated useful lives, which range from approximately 3 to 17 years, using methods of amortization that are expected to reflect the estimated pattern of economic use. The remaining amortization expense will be recognized over a weighted-average period of approximately 5.01 years. Amortization expense was $0.1 million for each of the six months ended June 30, 2020 and 2019. Amortization expense is recorded within operating expenses as the intangible assets consist of customer-related assets which generate website traffic that the Company considers to be in support of selling and marketing activities. The Company did not write off any fully amortized intangible assets in the first six months of 2020.  

The Company expects amortization expense of intangible assets to be as follows:

 

Years Ending December 31:

 

Amortization

Expense

 

2020 (July 1 – December 31)

 

$

223

 

2021

 

 

463

 

2022

 

 

492

 

2023

 

 

329

 

2024

 

 

319

 

Thereafter

 

 

1,645

 

Total

 

$

3,471

 

 

Goodwill and indefinite-lived intangible assets are not amortized but are reviewed annually for impairment or more frequently if impairment indicators arise. The Company did not have any intangible assets other than goodwill with indefinite lives as of June 30, 2020 or December 31, 2019. There were no indications of impairment as of June 30, 2020, and the Company believes that, as of the balance sheet dates presented, none of the Company’s goodwill or intangible assets was impaired