0001104659-20-018415.txt : 20200212 0001104659-20-018415.hdr.sgml : 20200212 20200212094826 ACCESSION NUMBER: 0001104659-20-018415 CONFORMED SUBMISSION TYPE: SC 13G/A PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20200212 DATE AS OF CHANGE: 20200212 GROUP MEMBERS: BRADEN M. BOHRMANN GROUP MEMBERS: BRIAN D. OWEN GROUP MEMBERS: DANIEL K. FLATLEY GROUP MEMBERS: MASTHEAD FUND GENERAL PARTNER, LLC (GP) GROUP MEMBERS: RICHARD W. LEVANDOV GROUP MEMBERS: STEPHEN K. SMITH SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: Telaria, Inc. CENTRAL INDEX KEY: 0001375796 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING AGENCIES [7311] IRS NUMBER: 000000000 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-87929 FILM NUMBER: 20600729 BUSINESS ADDRESS: STREET 1: 1501 BROADWAY, SUITE 801 CITY: NEW YORK STATE: NY ZIP: 10036 BUSINESS PHONE: (646) 723-5300 MAIL ADDRESS: STREET 1: 1501 BROADWAY, SUITE 801 CITY: NEW YORK STATE: NY ZIP: 10036 FORMER COMPANY: FORMER CONFORMED NAME: TREMOR VIDEO INC. DATE OF NAME CHANGE: 20110919 FORMER COMPANY: FORMER CONFORMED NAME: TREMOR MEDIA INC DATE OF NAME CHANGE: 20060918 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: Masthead Venture Partners Capital LP CENTRAL INDEX KEY: 0001291330 IRS NUMBER: 731670944 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G/A BUSINESS ADDRESS: STREET 1: 55 CAMBRIDGE PARKWAY STREET 2: SUITE 103 CITY: CAMBRIDGE STATE: MA ZIP: 02142 BUSINESS PHONE: 617-621-3000 MAIL ADDRESS: STREET 1: 55 CAMBRIDGE PARKWAY STREET 2: SUITE 103 CITY: CAMBRIDGE STATE: MA ZIP: 02142 FORMER COMPANY: FORMER CONFORMED NAME: Masthead Venture Capital Partners LP DATE OF NAME CHANGE: 20040521 SC 13G/A 1 tm207056-1_sc13ga.htm SC 13G/A

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

 

SCHEDULE 13G

 

Under the Securities Exchange Act of 1934
(Amendment No. 4)*

 

Telaria, Inc.

(Name of Issuer)

 

Common

(Title of Class of Securities)

 

89484Q100

(CUSIP Number)

 

December 31, 2019

(Date of Event which Requires Filing of this Statement)

 

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
¨  Rule 13d-1(b)
¨  Rule 13d-1(c)
x  Rule 13d-1(d)

 

* The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

 

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

 

 
         
CUSIP No. 89484Q100   13G   Page 1 of 11 Pages
         

 

     
1.   NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

Masthead Venture Partners Capital, L.P. (MVPC LP)
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(see instructions)
(a)    ¨
(b)    x
3.   SEC USE ONLY
 
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
 
Delaware Limited Partnership
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH   5.   SOLE VOTING POWER
 
2,952,065 shares, except that Masthead Fund General Partner, LLC (“GP”), the general partner of MVPC LP, may be deemed to have sole voting power with respect to such shares, and Braden M. Bohrmann (“Bohrmann”), Daniel K. Flatley (“Flatley”), Richard W. Levandov (“Levandov”), Brian D. Owen (“Owen”), and Stephen K. Smith (“Smith”), the managing members of GP, may be deemed to have shared voting power with respect to such shares.
  6.   SHARED VOTING POWER
 
See response to row 5
  7.   SOLE DISPOSITIVE POWER
 
2,952,065 shares, except that Masthead Fund General Partner, LLC (“GP”), the general partner of MVPC LP, may be deemed to have sole dispositive power with respect to such shares, and Braden M. Bohrmann (“Bohrmann”), Daniel K. Flatley (“Flatley”), Richard W. Levandov (“Levandov”), Brian D. Owen (“Owen”), and Stephen K. Smith (“Smith”), the managing members of GP, may be deemed to have shared dispositive power with respect to such shares.
  8.   SHARED DISPOSITIVE POWER
 
See response to row 7
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

2,952,065
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(see instructions)    ¨
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

6.34% (1)
12.   TYPE OF REPORTING PERSON (see instructions)

PN
    (1) The percent of class was calculated based on 46,571,809 shares of common stock outstanding as of October 31, 2019, as disclosed in the Issuer’s Quarterly Report on Form 10-Q for the period ended September 30, 2018, as filed with the Securities and Exchange Commission on November 6, 2019.

 

 

 
         
CUSIP No. 89484Q100   13G   Page 2 of 11 Pages
         

 

     
1.   NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

Masthead Fund General Partner, LLC (GP)
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(see instructions)
(a)    ¨
(b)    x
3.   SEC USE ONLY
 
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
 
Delaware Limited Liability Company
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH   5.   SOLE VOTING POWER
 
2,952,065 shares, all of which are held by MVPC LP, for whom GP serves as General Partner except that Braden M. Bohrmann (“Bohrmann”), Daniel K. Flatley (“Flatley”), Richard W. Levandov (“Levandov”), Brian D. Owen (“Owen”), and Stephen K. Smith (“Smith”), the managing members of GP, may be deemed to have shared voting power with respect to such shares.
  6.   SHARED VOTING POWER
 
See response to row 5
  7.   SOLE DISPOSITIVE POWER
 
2,952,065 shares, all of which are held by MVPC LP, for whom GP serves as General Partner except that Braden M. Bohrmann (“Bohrmann”), Daniel K. Flatley (“Flatley”), Richard W. Levandov (“Levandov”), Brian D. Owen (“Owen”), and Stephen K. Smith (“Smith”), the managing members of GP, may be deemed to have shared dispositive power with respect to such shares.
  8.   SHARED DISPOSITIVE POWER
 
See response to row 7
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

2,952,065
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(see instructions)    ¨
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

6.34%
12.   TYPE OF REPORTING PERSON (see instructions)

OO
                     

 

 

         
CUSIP No. 89484Q100   13G   Page 3 of 11 Pages
         

 

1.   NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

Braden M. Bohrmann (“Bohrmann”)
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(see instructions)
(a)    ¨
(b)    x
3.   SEC USE ONLY
 
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
 
US Citizen
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH   5.   SOLE VOTING POWER
 
0
  6.   SHARED VOTING POWER
 
2,952,065 shares, held by MVPC LP .  GP is the general partner of MVPC LP and Bohrmann, as a managing member of GP, may be deemed to have shared power to vote these shares.
  7.   SOLE DISPOSITIVE POWER
 

  8.   SHARED DISPOSITIVE POWER
 
2,952,065 shares, held by MVPC LP .  GP is the general partner of MVPC LP and Bohrmann, as a managing member of GP, may be deemed to have shared power to dispose of these shares.
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

2,952,065
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(see instructions)    ¨
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

6.34%
12.   TYPE OF REPORTING PERSON (see instructions)

IN
                            
                     

 

         
CUSIP No. 89484Q100   13G   Page 4 of 11 Pages
         

 

         
1.   NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

Daniel K. Flatley (“Flatley”)
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(see instructions)
(a)    ¨
(b)    x
3.   SEC USE ONLY
 
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
 
US Citizen
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH   5.   SOLE VOTING POWER
 
60,884 shares
  6.   SHARED VOTING POWER
 
2,952,065 shares, held by MVPC LP.  GP is the general partner of MVPC LP and Flatley, as a managing member of GP, may be deemed to have shared power to vote these shares.
  7.   SOLE DISPOSITIVE POWER
 
60,884 shares
  8.   SHARED DISPOSITIVE POWER
 
2,952,065 shares, held by MVPC LP.  GP is the general partner of MVPC LP and Flatley, as a managing member of GP, may be deemed to have shared power to dispose of these shares.
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

3,012,949
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(see instructions)    ¨
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

6.47%
12.   TYPE OF REPORTING PERSON (see instructions)

IN
                     

 

 

         
CUSIP No. 89484Q100   13G   Page 5 of 11 Pages
         

 

1.   NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

Richard W. Levandov (“Levandov”)
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(see instructions)
(a)    ¨
(b)    x
3.   SEC USE ONLY
 
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
 
US Citizen		    
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH   5.   SOLE VOTING POWER
 
0
  6.   SHARED VOTING POWER
 
2,952,065 shares, held by MVPC LP.  GP is the general partner of MVPC LP and Levandov, as a managing member of GP, may be deemed to have shared power to vote these shares.
  7.   SOLE DISPOSITIVE POWER
 
0
  8.   SHARED DISPOSITIVE POWER
 
2,952,065 shares, held by MVPC LP.  GP is the general partner of MVPC LP and Levandov, as a managing member of GP, may be deemed to have shared power to dispose of these shares.
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

2,952,065
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(see instructions)    ¨
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

6.34%
12.   TYPE OF REPORTING PERSON (see instructions)

IN
                       

 

 

         
CUSIP No. 89484Q100   13G   Page 6 of 11 Pages
         

 

1.   NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

Brian D. Owen (“Owen”)
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(see instructions)
(a)    ¨
(b)    x
3.   SEC USE ONLY
 
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
 
US Citizen		    
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH   5.   SOLE VOTING POWER
 
0
  6.   SHARED VOTING POWER
 
2,952,065 shares, held by MVPC LP.  GP is the general partner of MVPC LP and Owen, as a managing member of GP, may be deemed to have shared power to vote these shares.
  7.   SOLE DISPOSITIVE POWER
 
0
  8.   SHARED DISPOSITIVE POWER
 
2,952,065 shares, held by MVPC LP.  GP is the general partner of MVPC LP and Owen, as a managing member of GP, may be deemed to have shared power to dispose of these shares.
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

2,952,065
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(see instructions)    ¨
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

6.34%
12.   TYPE OF REPORTING PERSON (see instructions)

IN
                           

 

 

         
CUSIP No. 89484Q100   13G   Page 7 of 11 Pages
         

 

1.   NAMES OF REPORTING PERSONS
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)

Stephen K. Smith (“Smith”)
2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
(see instructions)
(a)    ¨
(b)    x
3.   SEC USE ONLY
 
4.   CITIZENSHIP OR PLACE OF ORGANIZATION
 
US Citizen		    
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH   5.   SOLE VOTING POWER
 
30 shares
  6.   SHARED VOTING POWER
 
2,952,065 shares, held by MVPC LP.  GP is the general partner of MVPC LP and Smith, as a managing member of GP, may be deemed to have shared power to vote these shares.
  7.   SOLE DISPOSITIVE POWER
 
30 shares
  8.   SHARED DISPOSITIVE POWER
 
2,952,065 shares, held by MVPC LP.  GP is the general partner of MVPC LP and Smith, as a managing member of GP, may be deemed to have shared power to dispose of these shares.
9.   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

2,982,065
10.   CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(see instructions)    ¨
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

6.34%
12.   TYPE OF REPORTING PERSON (see instructions)

IN
         

 

         
CUSIP No. 89484Q100   13G   Page 8 of 11 Pages
         

 

Item 1.

  (a) Name of Issuer
Telaria, Inc. (Formerly Tremor Video, Inc.)
     
  (b)

Address of Issuer’s Principal Executive Offices
222 Broadway F1 16

New York, NY 10038

     

Item 2.

 

  (a) Name of Person Filing
This statement is filed by Masthead Venture Partners Capital, LP (“MVPC LP”), Masthead Fund General Partner LLC (“GP”), General Partner of MVPC LP, and Braden M. Bohrmann (“Bohrmann”), Daniel K. Flatley (“Flatley”), Richard W. Levandov (“Levandov”), Brian D. Owen (“Owen”),  and Stephen K. Smith (“Smith”), the managing members of GP.
     
  (b)

Address of the Principal Office or, if none, residence
301 Newbury Street #241

Danvers, MA 01923

     
  (c) Citizenship
MVPC is a Delaware Limited Partnership; GP is a Delaware Limited Liability Company; Bohrmann, Flatley, Levandov, Owen and Smith are U.S. Citizens
     
  (d) Title of Class of Securities
Common
     
  (e) CUSIP Number
89484Q100
     

Item 3.  If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:

 

  (a) ¨ Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o).
       
  (b) ¨ Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).
       
  (c) ¨ Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c).
       
  (d) ¨ Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).
       
  (e) ¨ An investment adviser in accordance with §240.13d-1(b)(1)(ii)(E);
       
  (f) ¨ An employee benefit plan or endowment fund in accordance with §240.13d-1(b)(1)(ii)(F);
       
  (g) ¨ A parent holding company or control person in accordance with §240.13d-1(b)(1)(ii)(G);
       
  (h) ¨ A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
       
  (i) ¨ A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
       
  (j) ¨ Group, in accordance with §240.13d-1(b)(1)(ii)(J).
       

 

         
CUSIP No. 89484Q100   13G   Page 9 of 11 Pages

 

Item 4.  Ownership.

 

  (a)   Amount beneficially owned:  See row 9 of the cover page for each reporting person
         
  (b)   Percent of class:  6.34%
         
  (c)   Number of shares as to which the person has:  
         
      (i) Sole power to vote or to direct the vote  See row 5 of the cover page for each reporting person.
         
      (ii) Shared power to vote or to direct the vote  See row 6 of the cover page for each reporting person..
         
      (iii) Sole power to dispose or to direct the disposition of  See row 7 of the cover page for each reporting person..
         
      (iv) Shared power to dispose or to direct the disposition of  See row 8 of the cover page for each reporting person..
         

Item 5.  Ownership of Five Percent or Less of a Class.

 

Not applicable

 

Item 6.  Ownership of More than Five Percent on Behalf of Another Person.

 

 Not applicable

 

Item 7.  Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company.

 

  Not applicable

 

Item 8.  Identification and Classification of Members of the Group.

 

  Not applicable

 

Item 9.  Notice of Dissolution of Group.

 

  Not applicable

 

Item 10.  Certification. Not applicable. This Schedule 13G is not filed pursuant to Rule 13d-1(b) or Rule 13d-1(c).

 

         
CUSIP No. 89484Q100   13G   Page 10 of 11 Pages
         

After reasonable inquiry and to the best of my knowledge and belief, each of the undersigned certifies that the information set forth in this statement is true, complete and correct.

 

   
 

February 12, 2020

Date

 

 

Masthead Venture Partners Capital, L.P.

By Masthead Fund General Partner, LLC, General Partner

 

/s/ Braden M. Bohrmann

By Braden M. Bohrmann

Managing Member

 

Masthead Fund General Partner, LLC

 

/s/ Braden M. Bohrmann

By Braden M. Bohrmann

Managing Member

 

/s/ Braden M. Bohrmann

Braden M. Bohrmann

 

/s/ Daniel K. Flatley

Daniel K. Flatley

 

/s/ Richard W. Levandov

Richard W. Levandov

 

/s/ Brian D. Owen

Brian D. Owen

 

/s/ Stephen K. Smith

Stephen K. Smith

   

 

 
         
CUSIP No. 89484Q100   13G   Page 11 of 11 Pages
         

Joint Filing Agreement

In accordance with Rule 13d-1(k)(1) under the Securities Exchange Act of 1934, as amended, the undersigned agree that only one statement containing the information required by Schedule 13G need be filed by each of the undersigned with respect to the ownership by each of the undersigned of shares of stock of Tremor Video, Inc. This Agreement may be executed in any number of counterparts, each of which shall be deemed an original.

 

 

February 12, 2020

Date

 

Masthead Venture Partners Capital, L.P.

By Masthead Fund General Partner, LLC, General Partner

 

/s/ Braden M. Bohrmann

By Braden M. Bohrmann

Managing Member

 

Masthead Fund General Partner, LLC

 

/s/ Braden M. Bohrmann

By Braden M. Bohrmann

Managing Member

 

/s/ Braden M. Bohrmann

Braden M. Bohrmann

 

/s/ Daniel K. Flatley

Daniel K. Flatley

 

/s/ Richard W. Levandov

Richard W. Levandov

 

/s/ Brian D. Owen

Brian D. Owen

 

/s/ Stephen K. Smith

Stephen K. Smith