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Statements of Operations - USD ($)
12 Months Ended
Dec. 31, 2016
Dec. 31, 2015
Dec. 31, 2014
Revenues $ 12,027,528 $ 7,299,830 $ 5,512,764
Cost of revenues 7,113,005 3,950,746 2,568,602
Gross profit 4,914,523 3,349,084 2,944,162
Operating expenses:      
Research and development 4,394,353 3,894,786 4,075,976
Sales and marketing 10,855,445 7,232,971 2,913,112
General and administrative 4,872,670 5,497,513 4,725,123
Total operating expenses 20,122,468 16,625,270 11,714,211
Loss from operations (15,207,945) (13,276,186) (8,770,049)
Interest income 19,132 5,232 4,606
Warrants offering costs 0 0 (50,874)
Change in fair value of warrant liability 275,662 4,083,606 1,050,095
Net loss (14,913,151) (9,187,348) (7,766,222)
Deemed dividends attributable to preferred shareholders and returns of capital to common shareholders associated with equity offerings (Note 2) (19,846,377) (11,882,907) (2,955,668)
Net loss applicable to common stockholders $ (34,759,528) $ (21,070,255) $ (10,721,890)
Net loss per common share applicable to common stockholders, basic and diluted (See Note 2, Summary of Significant Accounting Policies) $ (7.28) $ (7.75) $ (6.15)
Weighted average number of common shares outstanding, basic and diluted 4,777,037 2,719,285 1,743,494