0001209191-22-019847.txt : 20220317 0001209191-22-019847.hdr.sgml : 20220317 20220317201842 ACCESSION NUMBER: 0001209191-22-019847 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20220314 FILED AS OF DATE: 20220317 DATE AS OF CHANGE: 20220317 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: MADDEN LARRY CENTRAL INDEX KEY: 0001284309 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-40015 FILM NUMBER: 22750683 MAIL ADDRESS: STREET 1: C/O VIANT TECHNOLOGY INC. STREET 2: 2722 MICHELSON DRIVE, SUITE 100 CITY: IRVINE STATE: CA ZIP: 92612 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Viant Technology Inc. CENTRAL INDEX KEY: 0001828791 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 853447553 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 2722 MICHELSON DRIVE STREET 2: SUITE 100 CITY: IRVINE STATE: CA ZIP: 92612 BUSINESS PHONE: 949-861-8888 MAIL ADDRESS: STREET 1: 2722 MICHELSON DRIVE STREET 2: SUITE 100 CITY: IRVINE STATE: CA ZIP: 92612 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2022-03-14 0 0001828791 Viant Technology Inc. DSP 0001284309 MADDEN LARRY C/O VIANT TECHNOLOGY INC. 2722 MICHELSON DRIVE, SUITE 100 IRVINE CA 92612 0 1 0 0 Chief Financial Officer Class A Common Stock 2022-03-14 4 S 0 21628 6.08 D 377663 D Class A Common Stock 2022-03-15 4 A 0 166667 0.00 A 544330 D Non-qualified Stock Option (Right to Buy) 6.00 2022-03-15 4 A 0 295508 0.00 A 2032-03-15 Class A Common Stock 295508 295508 D Represents the number of shares sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of 31,876 restricted stock units on March 10, 2022. These sales are mandated by the Issuer's election under its equity incentive plan to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and do not represent discretionary trades by the Reporting Person. These shares were sold in the open market. The price reported in Column 4 is a weighted average price calculated by the broker. These shares were sold as part of a block trade in multiple transactions at various prices with a weighted average price of $6.08. The Reporting Person has provided to the Issuer, and undertakes to provide any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote with regard to the block trade. Represents the number of shares of Class A Common Stock issued to the Reporting Person pursuant to an award of restricted stock units. The restricted stock units have a four-year vesting schedule. 25% vest on the yearly anniversary of March 10, 2022 until fully vested, subject to the Reporting Person's continued service to the Issuer through the applicable vesting dates. The shares subject to the option have a four-year vesting schedule. 25% vest on the first anniversary of March 10, 2022. The balance will vest 6.25% quarterly thereafter until fully vested, subject to the Reporting Person's continued service to the Issuer through the applicable vesting dates. /s/ Larry Madden 2022-03-17