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GOODWILL AND INTANGIBLE ASSETS (Tables)
12 Months Ended
Dec. 31, 2022
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of changes in carrying value of goodwill
         
Balance as of December 31, 2020     $ 19,627,856  
Measurement period adjustments(1)       (77,094 )
Acquisitions(2)       470,595  
Balance as of December 31, 2021     $ 20,021,357  
Acquisitions(3)       10,199,063  
Goodwill impairment(4)       (906,337 )
Balance as of December 31, 2022     $ 29,314,083  

 

(1)Measurement period adjustments recorded in connection with the Be Social and B/HI acquisitions.
(2)Acquisition of B/HI in January 2021.
(3)Acquisition of Socialyte in November 2022.
(4)The Company recorded an impairment of goodwill, specifically for the Goodwill assigned to Viewpoint.
Schedule of intangible assets
                                   
    December 31, 2022     December 31, 2021  
    Gross Carrying
Amount
    Accumulated
Amortization
    Net Carrying
Amount
    Gross Carrying
Amount
    Accumulated
Amortization
    Net Carrying
Amount
 
Intangible assets subject to amortization:                                                
Customer relationships   $ 13,350,000     $  5,842,498     $  7,507,502     $ 8,290,000     $ 4,880,016     $ 3,409,984  
Trademarks and trade names     4,640,000        2,283,166        2,356,834       4,490,000       1,797,917       2,692,083  
Non-compete agreements     690,000        670,000        20,000       690,000       650,000       40,000  
    $ 18,680,000     $  8,795,664     $  9,884,336     $ 13,470,000     $ 7,327,933     $ 6,142,067  
Schedule of changes in intangible assets
         
Balance as of December 31, 2020     $ 7,452,059  
Intangible assets from B/HI acquisition       270,000  
Amortization expense       (1,579,992 )
Balance as of December 31, 2021     $ 6,142,067  
Intangible assets from Socialyte acquisition       5,210,000  
Amortization expense       (1,467,731 )
Balance as of December 31, 2022     $ 9,884,336  
Schedule of amortization expense related to intangible assets for the next five years
     
2023 $  2,015,910  
2024    1,701,993  
2025    1,597,789  
2026    1,465,978  
2027    854,992  
Thereafter    2,247,674  
Total $  9,884,336