8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): March 10, 2010

REGIONS FINANCIAL CORPORATION

(Exact name of registrant as specified in its charter)

DELAWARE	000-50831	63-0589368
(State or other jurisdiction of incorporation)	(Commission File Number)	(IRS Employer Identification No.)

1900 FIFTH AVENUE NORTH

BIRMINGHAM, ALABAMA 35203

(Address, including zip code, of principal executive office)

Registrant’s telephone number, including area code: (205) 326-5807

Not applicable

(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

¨ Written communication pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 7.01 Regulation FD Disclosure.

In accordance with general instruction B.2. of Form 8-K, the following information is furnished and shall not be deemed filed for purposes of Section 18 of the Securities Exchange Act of 1934.

Representatives of the Registrant are scheduled to make a presentation to investors at the 2010 Citi Financial Services Conference in New York City on Wednesday, March 10, 2010 beginning at 10:30 a.m. Eastern Time.

A copy of the visual presentation is being furnished as Exhibit 99.1 to this report, substantially in the form intended to be used. Exhibit 99.1 is incorporated by reference under this Item 7.01. Such visual presentation materials also will be available on Regions’ web site at www.regions.com.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits. The exhibit listed in the exhibit index is furnished pursuant to Regulation FD as part of this current report on Form 8-K and shall not be deemed filed for purposes of Section 18 of the Securities Exchange Act of 1934.

Exhibit Index

Exhibit No.	Exhibit
99.1	Visual Presentation of March 10, 2010

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

REGIONS FINANCIAL CORPORATION
By:	/s/ John D. Buchanan
Name:	John D. Buchanan
Title:	Senior Executive Vice President, General Counsel and Corporate Secretary

Date: March 10, 2010

EX-99.1

Citi Financial Services Conference

March 10, 2010

Exhibit 99.1

2

The information contained in this presentation may include forward-looking statements which reflect Regions' current views with respect to future events and financial

performance. The Private Securities Litigation Reform Act of 1995 (the “Act”) provides a “safe harbor” for forward-looking statements which are identified as such and are

accompanied by the identification of important factors that could cause actual results to differ materially from the forward-looking statements.  For these statements, we,

together with our subsidiaries, claim the protection afforded by the safe harbor in the Act.  Forward-looking statements are not based on historical information, but rather are

related to future operations, strategies, financial results or other developments.  Forward-looking statements are based on management’s expectations as well as certain

assumptions and estimates made by, and information available to, management at the time the statements are made.  Those statements are based on general assumptions

and are subject to various risks, uncertainties and other factors that may cause actual results to differ materially from the views, beliefs and projections expressed in such

statements.  These risks, uncertainties and other factors include, but are not limited to, those described below:

›

In 2008 the Emergency Economic Stabilization Act of 2008 became law and in February 2009 the American Recovery and Reinvestment Act of 2009 was signed into

law. Additionally, the U.S. Treasury and federal banking regulators are implementing a number of programs to address capital and liquidity issues in the banking

system, and there are a number of pending legislative and tax proposals, all of which may have significant effects on Regions and the financial services industry, the

exact nature and extent of which cannot be determined at this time.

›

The impact of compensation and other restrictions imposed under the Troubled Asset Relief Program (“TARP”) until Regions is able to repay the outstanding

preferred stock issued under the TARP. 

›

Possible additional loan losses and impairment of goodwill, other intangibles and valuation allowances on deferred tax assets and the impact on earnings and capital.

›

Possible changes in interest rates may affect funding costs and reduce earning asset yields, thus reducing margins.

›

Possible changes in general economic and business conditions in the United States in general and in the communities Regions serves in particular.

›

Possible changes in the creditworthiness of customers and the possible impairment of the collectability of loans.

›

Possible changes in trade, monetary and fiscal policies, and other activities of governments, agencies, and similar organizations, including changes in accounting

standards, may have an adverse effect on business.

›

Possible changes to laws and regulations, including pending limitations on service charges, may have a negative impact on non-interest income.

›

The current stresses in the financial and real estate markets, including possible continued deterioration in property values.

›

Regions' ability to manage fluctuations in the value of assets and liabilities and off-balance sheet exposure so as to maintain sufficient capital and liquidity to support

Regions' business.

›

Regions' ability to achieve the earnings expectations related to businesses that have been acquired or that may be acquired in the future.

›

Regions' ability to expand into new markets and to maintain profit margins in the face of competitive pressures.

›

Regions' ability to develop competitive new products and services in a timely manner and the acceptance of such products and services by Regions' customers and

potential customers.

›

Regions' ability to keep pace with technological changes.

›

Regions' ability to effectively manage credit risk, interest rate risk, market risk, operational risk, legal risk, liquidity risk, and regulatory and compliance risk.

›

The cost and other effects of material contingencies, including litigation contingencies.

›

The effects of increased competition from both banks and non-banks.

›

The effects of geopolitical instability and risks such as terrorist attacks.

›

Possible changes in consumer and business spending and saving habits could affect Regions' ability to increase assets and to attract deposits.

›

The effects of weather and natural disasters such as droughts and hurricanes.

The foregoing list of factors is not exhaustive; for discussion of these and other risks that may cause actual results to differ from expectations, please look under the

captions “Forward-Looking Statements” and “Risk Factors” in Regions’ Annual Report on Form 10-K for the year ended December 31, 2009, as on file with the Securities

and Exchange Commission.

The words "believe," "expect," "anticipate," "project," and similar expressions often signify forward-looking statements. You should not place undue reliance on any forward-

looking statements, which speak only as of the date made. We assume no obligation to update or revise any forward-looking statements that are made from time to time. 

Forward Looking Statements

›

David

Turner

–

Chief

Financial

Officer

›

David

Edmonds

–

Chief

Administrative

Officer

›

Operating Committee Formed

›

Executive Council Members

›

Regional Presidents

›

Head of Finance of the Four Regions

›

CEO of Morgan Keegan

›

Head of Operations & Technology

›

Chief Marketing Officer

›

Head of Human Resources

Recent Management and Organizational Changes

3

Positioned for Return to Profitability with Strong

Underlying Fundamentals

›

Improving Credit Trends

›

Solid Capital Position

›

Geographically Diversified Franchise

›

Focus on Returning to Profitability through Excellent

Execution

›

Strategic Priorities

4

Investor Real Estate -

$21.7bn

24% of Total Portfolio

Investor

Real Estate

$21.7bn

24%

›

Reduced by $4.1 billion, or 16%, since 2006

›

Land/Single Family/Condo down $6.6bn

›

Excluding Business and Community, portfolio

comprises 20% of total portfolio

›

Our goal is to further reduce this segment to

no more than 15% of total portfolio

›

Construction represents 26% of the Investor

Real Estate portfolio at year-end versus 38%

at year-end 2008.

$3.1bn is Business

and Community

Banking which is

based on borrower

strength and

performs more like

our C&I portfolio. 

4Q09 losses were

0.63%.            

Portfolio Characteristics

Remaining

Portfolio

$69.0bn /

76%

0

5,000

10,000

15,000

20,000

25,000

30,000

<$1MM

$1MM-

10MM

$10MM-

25MM

$25MM+

$800 Thousand  Average Loan Balance

23,750

2,928

386

84

# of Loans

5

Investor Real Estate Portfolio is Diversified

24% of Total Portfolio*

Other***

$3.3bn / 15%

FL

$5.0bn / 23%

GA

$2.4bn / 11%

TX

$2.2bn / 10%

AL

$1.9bn / 9%

TN

$1.7bn / 8%

NC

$1.3bn / 6%

LA -

$0.9bn / 5%

SC -

$0.8bn / 4%

IL -

$0.7bn / 3%

AR -

$0.5bn / 2%

Product

Geography**

IN -

$0.5bn / 2%

VA -

$0.5bn / 2%

Land

$3.0bn / 14%

Single Family

$2.1bn / 9%

Condo -

$0.6bn / 3%

Hotel -

$1.0bn / 5%

Industrial -

$1.5bn / 7%

Office

$3.1bn / 14%

Retail

$4.1bn / 19%

Multi Family

$5.0bn / 23%

Other -

$1.3bn / 6%

6

* 20% of Total Portfolio excluding Business and Community Banking ($3.1bn) which is based on borrower strength and performs more like our C&I portfolio. 

** By collateral location

*** Other includes states with exposure of less than 2% 

Charge-Offs Stabilizing but Remain Elevated

$0

$250

$500

$750

$1,000

4Q08

1Q09

2Q09

3Q09

4Q09

Business Services

Consumer

Sales/Transfer to HFS

$ millions

$796

$390

$491

$680

$692

7

Gross and Net NPA Migration Declining

$ millions

Net NPA* Change down 43%

3Q09 to 4Q09

* Excludes non-performing assets held for sale

8

-$500

$0

$500

$1,000

$1,500

$2,000

4Q08

1Q09

2Q09

3Q09

4Q09

Net NPA Change

Gross NPA Additions

Gross NPA Migration Declining

$0

$500

$1,000

$1,500

$2,000

1Q09

2Q09

3Q09

4Q09

Land/Condo/Single Family

Income Producing CRE

Business and Community

Commercial

Consumer

$ millions

$1.12B

$1.76B

$1.67B

$1.40B

›

Non-Performing Asset migration continues to moderate from the 2

quarter high. 

Quarter over quarter, the gross migration was down 16% as a result of lower CRE

NPA inflow

9

nd

Disposed of $2.7 Billion in Problem Assets Over Past

15 Months

$0

$300

$600

$900

$1,200

4Q08

1Q09

2Q09

3Q09

4Q09

Sales

Transfer to HFS

$ millions

$228

$281

$554

$643

$1,039

Note: $2.7B of dispositions include loans sold or moved to held for sale. The

12/31/09 balance in held for sale was $317MM.

10

Over 99% of Investment Portfolio is Agency Guaranteed

12/31/2009

0%

5%

10%

15%

20%

25%

30%

RF

% Non Agency

% Agency

Avg = 16.70%

Sources:  12/31/09 Call Reports and

Earnings Releases

11

Peers include: BAC, BBT, CMA, FITB, KEY, MI, PNC, STI, USB, WFC; MTB  

Q4 2009 Risk Weighted Assets/Total Assets

Holding Company

69%

71%

73%

80%

82%

84%

85%

86%

89%

92%

93%

104%

RF

Peer Median 85%

Source –

FR Y-9 –

12/31/09

12

Peers include: BAC, BBT, CMA, FITB, KEY, MI, PNC, STI, USB, WFC; MTB  

Capital Ratios Remain Strong

13

Total Risk-Based Capital

15.8%

Tier 1 Capital

11.5%

Tier 1 Common

7.2%

As of December 31, 2009

7.2

11.5

RF

Tier 1

T1C

Regions’

Capital Levels Strong and Comparable to Peers

14

Peers include: BAC, BBT, CMA, FITB, KEY, MI, PNC, STI, USB, WFC; MTB  

Capital ratios as

of December 31, 2009

Source: SNL and Company Reports 

Superior Customer Satisfaction Drives Growth

1.6%

11.4%

794,236

1,008,106

6.1%

10.4%

0.000

New Checking Sales

Attrition

Household Growth

2008

2009

15

Result = Increased Customer Deposits and Lower Cost

›

Opened a record 1,000,000+

new retail and business

checking accounts in 2009

›

Retention remains better

than industry norms and at

historical highs

›

Average customer deposits

grew $1.6 billion linked

quarter; over $8.4 billion

year-over-year

›

Total deposit costs have

declined 66 basis points in

2009

$80.0

$85.0

$90.0

$95.0

$100.0

Q408

Q109

Q209

Q309

Q409

1.00%

1.10%

1.20%

1.30%

1.40%

1.50%

1.60%

1.70%

1.80%

1.90%

Customer Deposits

Total Deposit Costs

10% year over year

growth in average

customer deposits

16

Credit Available, but Demand Remains Soft

›

Commitment levels remain high

›

Utilization rates reflect weaker demand but stabilizing

($ in billions)

Commercial

17

$25.0

$24.9

$24.5

$25.5

$24.9

48.9%

47.5%

45.4%

42.8%

41.2%

$-

$5.0

$10.0

$15.0

$20.0

$25.0

$30.0

Dec'08

Mar‘09

Jun‘09

Sept‘09

Dec'09

40%

42%

44%

46%

48%

50%

52%

Commitments

Utilization Rate

Small Business Lending Stabilizing

Small Business

($ in billions)

18

$4.6

$4.5

$4.4

$4.4

$4.5

$4.6

$4.5

$4.5

57.5%

57.6%

57.0%

57.3%

57.5%

56.9%

56.2%

57.1%

$2.5

$3.0

$3.5

$4.0

$4.5

$5.0

Jun'09

July'09

Aug'09

Sept'09

Oct'09

Nov'09

Dec'09

Jan'10

50%

51%

52%

53%

54%

55%

56%

57%

58%

59%

60%

Commitments

Utilization Rate

PPNR Trend

2,865

2,918

2,959

3,335

3,843

4,398

(3,704)

(3,965)

(3,991)

(856)

(483)

(255)

($5,000)

($2,500)

$0

$2,500

$5,000

$7,500

2007

2008

2009

$856

$483

$255

Recession-Related Expenses

19%

11%

6%

Recession-Related Expenses as a

% of Core Non-Interest Expense

$1,734

$2,313

$3,017

Core PPNR

2009*

2008*

2007*

($ in millions)

* Excludes Merger-related expenses, goodwill impairment, leveraged lease termination gains and other items

Net Interest Income

Non-Interest Revenue

Other Expenses

Recession-Related Expenses

19

Millions

Steady Net Interest Income and Resulting Margin;

Expected to Rise throughout 2010 and Beyond

›

Stabilized Net Interest Margin;

Expected to climb to 3.00% or

higher by year-end 2010

›

Consistent improvements in

pricing of new and renewed loans

›

Ongoing improvement in deposit

mix and pricing with substantial

remaining repricing opportunity in

maturing, higher cost CDs

›

Asset sensitive balance sheet

well positioned for eventual rising

rate environment

740

760

780

800

820

840

860

880

900

920

940

960

Q408

Q109

Q209

Q309

Q409

2.50%

2.60%

2.70%

2.80%

2.90%

3.00%

3.10%

3.20%

3.30%

3.40%

3.50%

Net Interest Income

Net Interest Margin

20

-6.00%

-4.00%

-2.00%

0.00%

2.00%

4.00%

6.00%

+100

Policy Limit

-100

NII Sensitivity Timeline

21

Non-interest Revenue Initiatives

›

Morgan Keegan

›

Checkcard / Merchant

›

Mortgage

›

Treasury Management

›

Capital Markets

22

Focus on Improving Efficiency and Effectiveness

›

Staffing

›

Occupancy

›

Branch Consolidation

›

Legal Fees

›

Telecom

›

Discretionary Spending

23

Strategic Priorities Guiding Focus and Results

›

Keep Focused on the Customer

›

Protect the Future

›

Restore Financial Performance

›

Execute with Excellence

24

Appendix

26

Diversified Southeastern Franchise

›

Strategically important position across

a number of Southeastern markets

Regions

Morgan Keegan

Insurance

Offices

1,895

324

31

As of December 31, 2009

27

Morgan Keegan

-

Leading Regional

Retail Brokerage, Investment

Banking and Financial Services

Company

Morgan Keegan Highlights

›

1,267 Financial Advisors

›

324 Offices in 19 States

›

$76 billion of customer assets

›

$70 billion of trust assets

›

$71 million assets per

financial advisor

›

$4.2 billion of new brokerage

assets added this year

›

Revenues of $1.3 billion in

2008 and 2009

Morgan Keegan Branches

28

Strong

and

Improving

Market

Share

Note: Based on June 30, 2009 FDIC data per SNL.  Adjusted for brokered deposits in MS and GA.

29

State

Deposits ($B)

Rank

AL

18.9

20

%

23

%

1

FL

17.4

19

4

4

TN

17.3

18

16

1

LA

7.3

8

9

3

MS

7.0

7

16

1

GA

6.4

7

4

6

AR

4.6

5

9

2

TX

3.7

4

1

16

IL

2.7

3

1

24

MO

2.5

3

2

9

IN

2.4

3

3

9

Other

3.5

4

-

-

% of Total

Mkt. Share