Exhibit 23.1

Consent of Independent Registered Public Accounting Firm

We consent to the incorporation by reference in the following Registration Statements:

1) Registration Statements (Form S-8 No. 333-167551) of Virgin Media Inc. pertaining to the Virgin Media Inc. 2006 Stock Incentive Plan and Virgin Media Inc. 2010 Stock Incentive Plan,

2) Registration Statements (Form S-8 No. 333-161348) of Virgin Media Inc. pertaining to the Virgin Media Inc. 2008 Sharesave Plan,

3) Registration Statements (Form S-8 No. 333-150833) of Virgin Media Inc. pertaining to the Virgin Media Inc. 2008 Sharesave Plan,

4) Registration Statement (Form S-8 No. 333-134523) of Virgin Media Inc. pertaining to the Virgin Media Inc. 2006 Stock Incentive Plan,

5) Registration Statement (Form S-8 No. 333-117262) of Virgin Media Inc. pertaining to the Virgin Media Inc. 2004 Stock Incentive Plan,

6) Registration Statement (Form S-8 No. 333-132213) pertaining to the Amended and Restated Virgin Media Inc. 2004 Stock Incentive Plan,

7) Registration Statement (Form S-8 No. 333-132212) pertaining to the Amended and Restated Virgin Media Inc. 2004 Stock Incentive Plan,

8) Registration Statement (Form S-4/A No. 333-167532) pertaining to Amendment No. 1 to the Registration Statement under the Securities Act of 1933,

9) Registration Statement (Form S-4 No. 333-167532) pertaining to the Registration Statement under the Securities Act of 1933,

10) Registration Statement (Form S-3 No. 333-132209),

11) Registration Statements (Form S-3 No. 333-135662) of Virgin Media Finance PLC, Virgin Media Inc., Virgin Media Group LLC, Virgin Media Holdings Inc., Virgin Media (UK) Group Inc., Virgin Media Communications Limited, and Virgin Media Investment Holdings Limited,

12) Registration Statement (Form S-3 No. 333-157654) of Virgin Media Inc. pertaining to shares of common stock issuable upon exercise of its Series A warrants, and

13) Registration Statement (Form S-3 No. 333-159493) of Virgin Media Finance PLC, Virgin Media Inc., Virgin Media Group LLC, Virgin Media Holdings Inc., Virgin Media (UK) Group Inc., Virgin Media Communications Limited, and Virgin Media Investment Holdings Limited

of our reports dated February 22, 2011, with respect to the consolidated financial statements and financial statement schedule of Virgin Media Inc. and subsidiaries and the effectiveness of internal control over financial reporting of Virgin Media Inc. and subsidiaries, included in this Annual Report (Form 10-K) for the year ended December 31, 2010.

/s/ Ernst & Young LLP

Ernst & Young LLP

London, England

February 22, 2011