-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, MfqXtVwU9lTo8oQllUOhtvLqGUR4M2Xxz4VLSIF3dEArTYDhHYO0pEy11NeTF8vC QajQ2hcgyYkCW2q+2I9yeA== 0000950123-09-061256.txt : 20091112 0000950123-09-061256.hdr.sgml : 20091111 20091112061926 ACCESSION NUMBER: 0000950123-09-061256 CONFORMED SUBMISSION TYPE: 6-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20091101 FILED AS OF DATE: 20091112 DATE AS OF CHANGE: 20091112 FILER: COMPANY DATA: COMPANY CONFORMED NAME: CTRIP COM INTERNATIONAL LTD CENTRAL INDEX KEY: 0001269238 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 000000000 STATE OF INCORPORATION: E9 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 6-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-33853 FILM NUMBER: 091173836 BUSINESS ADDRESS: STREET 1: NO. 99 FU QUAN ROAD CITY: SHANGHAI STATE: F4 ZIP: 200335 BUSINESS PHONE: 862134064880 MAIL ADDRESS: STREET 1: NO. 99 FU QUAN ROAD CITY: SHANGHAI STATE: F4 ZIP: 200335 6-K 1 c92443e6vk.htm FORM 6-K Form 6-K
 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF
THE SECURITIES EXCHANGE ACT OF 1934
For the month of November 2009
 
Commission File Number: 001-33853
 
CTRIP.COM INTERNATIONAL, LTD.
99 Fu Quan Road
Shanghai 200335, People’s Republic of China
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F þ     Form 40-F o
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): o
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): o
 
 

 

 


 

SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
         
  CTRIP.COM INTERNATIONAL, LTD.
 
 
  By:   /s/ Jane Jie Sun    
  Name:  Jane Jie Sun   
  Title:  Chief Financial Officer   
 
Date: November 12, 2009

 

2


 

EXHIBIT INDEX
     
Exhibit No.   Description
 
   
99.1
  Press release regarding Ctrip’s third quarter 2009 financial results

 

3

EX-99.1 2 c92443exv99w1.htm EXHIBIT 99.1 Exhibit 99.1
Exhibit 99.1
Ctrip Reports Third Quarter 2009 Financial Results
Shanghai, China, November 11, 2009 — Ctrip.com International, Ltd. (Nasdaq: CTRP), a leading travel service provider for hotel accommodations, airline tickets and packaged tours in China, today announced its unaudited financial results for the quarter ended September 30, 2009.
Highlights for the Third Quarter of 2009
   
Net revenues were RMB545 million (US$80 million) for the third quarter of 2009, up 47% year-on-year. Excluding net revenues attributable to ezTravel, Ctrip’s net revenues were RMB518 million (US$76 million) for the third quarter of 2009, up 40% year-on-year.
 
   
Gross margin was 77% for the third quarter of 2009, remaining consistent with that in the same period in 2008.
 
   
Income from operations was RMB199 million (US$29 million) for the third quarter of 2009, up 87% year-on-year. Excluding share-based compensation charges (non-GAAP), income from operations was RMB226 million (US$33 million), up 64% year-on-year.
 
   
Operating margin was 37% in the third quarter of 2009, compared to 29% in the third quarter of 2008. Excluding share-based compensation charges (non-GAAP), operating margin was 41%, compared to 37% with the same period in 2008.
 
   
Net income attributable to Ctrip’s shareholders was RMB189 million (US$28 million) in the third quarter of 2009, up 80% year-on-year. Excluding share-based compensation charges (non-GAAP), net income attributable to Ctrip’s shareholders was RMB215 million (US$32 million), up 59% year-on-year.
 
   
Diluted earnings per ADS were RMB2.65 (US$0.39). Excluding share-based compensation charges (non-GAAP), diluted earnings per ADS were RMB3.03 (US$0.44).
 
   
Share-based compensation charges were RMB27 million (US$4 million), accounting for 5% of the net revenues, or RMB0.38 (US$0.06) per ADS, for the third quarter of 2009.
“We are pleased that our team delivered solid results in the third quarter of 2009.” said Min Fan, Chief Executive Officer of Ctrip, “As we celebrate Ctrip’s 10th anniversary of establishment, we want to take this opportunity to thank our customers, our partners and our employees for their supports through the years. In order to extend our leadership in the future, we will continuously focus on strengthening our core competitiveness in customer service, technology innovation, and sales and marketing. We believe we are well prepared for the new era to come.”
Third Quarter 2009 Financial Results
For the third quarter of 2009, Ctrip reported total revenues of RMB583 million (US$85 million), representing a 47% increase from the same period in 2008 and a 15% increase from the previous quarter.

 

 


 

Hotel reservation revenues amounted to RMB262 million (US$38 million) for the third quarter of 2009, representing a 41% increase year-on-year, and a 16% increase quarter-on-quarter. Excluding revenues attributable to ezTravel, Ctrip’s hotel reservation revenues were RMB257 million (US$38 million), representing a 38% increase year-on-year, primarily driven by a 47% increase in hotel reservation volume, which was partially offset by a decrease in commission per room. Excluding revenues attributable to ezTravel, Ctrip’s hotel reservation revenues increased by 15% quarter-on-quarter, primarily driven by an increase in hotel room reservation volume.
Air-ticketing revenues for the third quarter of 2009 were RMB241 million (US$35 million), representing a 45% increase year-on-year, and an 8% increase quarter-on-quarter. Excluding revenues attributable to ezTravel, Ctrip’s air-ticketing revenues were RMB234 million (US$34 million) for the third quarter of 2009, representing a 40% increase year-on-year, and 9% quarter-on-quarter, primarily driven by an increase in air-ticketing sales volume.
Packaged-tour revenues for the third quarter of 2009 were RMB55 million (US$8 million), representing a 93% increase year-on-year, and a 53% increase quarter-on-quarter. Excluding revenues attributable to ezTravel, Ctrip’s packaged-tour revenues for the third quarter of 2009 increased by 53% year-on-year, and 61% quarter-on-quarter, due to the increase in the leisure travel volume.
For the third quarter of 2009, net revenues were RMB545 million (US$80 million), a 47% increase from the same period in 2008 and a 15% increase from the previous quarter. Excluding net revenues attributable to ezTravel, net revenues were RMB518 million (US$76 million), a 40% increase from the same period in 2008 and a 14% increase from the previous quarter.
Gross margin was 77% in the third quarter of 2009, remaining consistent with that in the same period in 2008 and in the previous quarter.
Product development expenses for the third quarter of 2009 increased by 32% to RMB81 million (US$12 million) from the same period in 2008, and by 6% from the previous quarter, primarily due to the increase in the number of product development personnel. Excluding share-based compensation charges (non-GAAP), product development expenses accounted for 14% of the net revenues, remaining consistent with that in the same period of last year and in the previous quarter.
Sales and marketing expenses for the third quarter of 2009 increased by 32% to RMB94 million (US$14 million) from the same period in 2008 and by 13% from the previous quarter primarily due to the increase in sales and marketing activities and the number of personnel. Excluding share-based compensation charges (non-GAAP), sales and marketing expenses accounted for 17% of the net revenues, compared to 18% in the same period last year and remained consistent with that in the previous quarter.
General and administrative expenses for the third quarter of 2009 increased by 5% to RMB47 million (US$7 million) from the same period in 2008 and 4% from the previous quarter primarily due to the increase in the number of personnel. Excluding share-based compensation charges (non-GAAP), general and administrative expenses accounted for 6% of the net revenues, compared to 7% in the same period last year and remained consistent with that in the previous quarter.

 

 


 

Income from operations for the third quarter of 2009 was RMB199 million (US$29 million), representing an 87% increase from the same period in 2008 and a 22% increase from the previous quarter. Excluding share-based compensation charges (non-GAAP), income from operations was RMB226 million (US$33 million), representing a 64% increase from the third quarter in 2008 and a 19% increase from the previous quarter.
Operating margin was 37% in the third quarter of 2009, compared to 29% in the third quarter of 2008 and 34% in the previous quarter. Excluding share-based compensation charges (non-GAAP), operating margin was 41% in the third quarter of 2009, compared to 37% in the third quarter of 2008, and 40% in the previous quarter.
Net income attributable to Ctrip’s shareholders for the third quarter of 2009 was RMB189 million (US$28 million), representing an 80% increase from the same period in 2008, and a 19% increase from the previous quarter. Net income attributable to Ctrip’s shareholders for the current quarter includes equity income of RMB12 million (US$2 million) from our investment in Home Inns. Excluding share-based compensation charges (non-GAAP), net income attributable to Ctrip’s shareholders was RMB215 million (US$32 million), representing a 59% increase from the same period in 2008, and a 16% increase from the previous quarter.
The effective tax rate for the third quarter of 2009 decreased to 13% from the same period of 2008 and the previous quarter primarily due to the preferential tax treatment to certain of Ctrip’s PRC subsidiaries.
Diluted earnings per ADS were RMB2.65 (US$0.39) for the third quarter of 2009. Excluding share-based compensation charges (non-GAAP), diluted earnings per ADS were RMB3.03 (US$0.44).
As of September 30, 2009, the balance of cash and short-term investment was RMB1.4 billion (US$207 million).
Business Outlook
For the fourth quarter of 2009, Ctrip expects a year-on-year net revenue growth rate of approximately 25-30%. This forecast reflects Ctrip’s current and preliminary view, which is subject to change.
Conference Call
Ctrip’s management team will host a conference call at 8:00PM US Eastern Time on November 11, 2009 (or 9:00AM on November 12, 2009 in the Shanghai/HK time zone) following the announcement.
The conference call will be available on Webcast live and replay at: http://ir.ctrip.com. The call will be archived for one month at this website.
The dial-in details for the live conference call: U.S. Toll Free Number +1.888.679.8034, International dial-in number +1.617.213.4847, Passcode 99296235. For pre-registration, please click
https://www.theconferencingservice.com/prereg/key.process?key=PNYGYFRGX

 

 


 

A telephone replay of the call will be available after the conclusion of the conference call through November 19, 2009. The dial-in details for the replay: U.S. Toll Free Number +1.888.286.8010, International dial-in number +1.617.801.6888, Passcode 41222577.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expect,” “anticipate,” “future,” “intend,” “plan,” “believe,” “estimate,” and “confident” and similar statements. Among other things, quotations from management and the Business Outlook section in this press release, as well as Ctrip’s strategic and operational plans, contain forward-looking statements. Ctrip may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Ctrip’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, a reoccurrence of slow-down of economic growth in China and the worldwide recession, declines or disruptions in the travel industry, volatility in the trading price of Ctrip’s ADSs, Ctrip’s reliance on the relationships with travel suppliers and strategic alliances, failure to further increase Ctrip’s brand recognition to obtain new business partners and consumers, failure to compete against new and existing competitors, damage to or failure of Ctrip’s infrastructure and technology, loss of services of Ctrip’s key executives, risks associated with any strategic investments or acquisitions, risks related to health epidemics, such as outbreaks of H1N1 flu (swine flu), SARs or avian flu, that may materially disrupt the travel industry, risks and uncertainties associated with PRC laws and regulations governing internet content providers and affecting Ctrip’s business in China, Ctrip’s failure to prevent others from using its intellectual property, Ctrip’s failure to successfully manage current growth and potential future growth, and other risks outlined in Ctrip’s filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F and other filings. All information provided in this press release and in the attachments is as of November 11, 2009, and Ctrip does not undertake any obligation to update any forward-looking statement, except as required under applicable law.
About Non-GAAP Financial Measures
To supplement Ctrip’s unaudited consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles (“GAAP”), Ctrip uses non-GAAP financial information related to product development expenses, sales and marketing expenses, general and administrative expenses, income from operations, operating margin, net income, and diluted earnings per ordinary share and per ADS, each of which is adjusted from the most comparable GAAP result to exclude the share-based compensation charges recorded under Statement of Financial Accounting Standard 123R, “Share-Based Payment” for 2009 and 2008. Ctrip’s management believes the

 

 


 

non-GAAP financial measures facilitate better understanding of operating results from quarter to quarter and provides the management better capability to plan and forecast future periods.
The non-GAAP information is not prepared in accordance with GAAP and may be different from non-GAAP methods of accounting and reporting used by other companies. The presentation of this additional information should not be considered a substitute for the GAAP results. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude share-based compensation charges that have been and will continue to be significant recurring expenses in our business for the foreseeable future.
Reconciliations of Ctrip’s non-GAAP financial data to the most comparable GAAP data included in the consolidated statement of operations are included at the end of this press release.
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service provider of hotel accommodations, airline tickets and packaged-tours in China. Ctrip aggregates information on hotels and flights and enables customers to make informed and cost-effective hotel and flight bookings. Ctrip targets primarily business and leisure travelers in China. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China.
For further information:
Lin Zhang
Ctrip.com International, Ltd.
Tel: (+86) 21 3406 4880 X 12920
Email: z_lin@ctrip.com
June Zhu
Ctrip.com International, Ltd.
Tel: (+86) 21 3406 4880 X 12258
Email: jun_zhu@ctrip.com

 

 


 

Ctrip.com International, Ltd.
Consolidated Balance Sheet Information
                         
    December 31, 2008     September 30, 2009     September 30, 2009  
    RMB     RMB     USD  
    (unaudited)     (unaudited)     (unaudited)  
 
                       
ASSETS
                       
Current assets:
                       
Cash
    1,069,827,364       1,191,983,450       174,618,888  
Restricted cash
    6,600,000       51,638,252       7,564,714  
Short-term investment
    176,585,908       167,123,775       24,482,695  
Accounts receivable, net
    274,302,454       419,659,326       61,477,737  
Prepayments and other current assets
    95,150,506       169,721,056       24,863,182  
Deferred tax assets
    8,840,772       12,313,554       1,803,867  
 
                       
Total current assets
    1,631,307,004       2,012,439,413       294,811,083  
 
                       
Long-term deposits
    145,500,002       142,600,299       20,890,143  
Land use rights
    111,510,231       109,569,071       16,051,254  
Property, equipment and software
    346,117,083       473,135,623       69,311,714  
Investment
    237,943,497       643,505,531       94,269,950  
Goodwill
    63,689,736       322,936,838       47,308,435  
Other long-term assets
    24,498,763       68,481,339       10,032,132  
 
                       
Total assets
    2,560,566,316       3,772,668,114       552,674,711  
 
                       
LIABILITIES
                       
Current liabilities:
                       
Accounts payable
    138,657,593       198,784,840       29,120,864  
Salary and welfare payable
    65,590,151       115,923,855       16,982,194  
Taxes payable
    54,745,686       86,672,317       12,697,008  
Advances from customers
    187,576,416       261,977,257       38,378,198  
Accrued liability for customer reward program
    58,046,062       81,804,478       11,983,897  
Deferred tax liabilities
          17,299,500       2,534,280  
Other payables and accruals
    121,421,617       188,353,794       27,592,774  
 
                       
Total current liabilities
    626,037,525       950,816,041       139,289,215  
 
                       
Other long-term payables
    812,500              
 
                       
Total liabilities
    626,850,025       950,816,041       139,289,215  
 
                       
SHAREHOLDERS’ EQUITY
                       
Share capital
    2,761,259       2,791,606       408,955  
Additional paid-in capital
    967,687,772       1,140,878,292       167,132,268  
Statutory reserves
    75,948,298       60,579,898       8,874,615  
Accumulated other comprehensive loss
    (175,929,389 )     (77,755,001 )     (11,390,671 )
Retained Earnings
    1,060,620,258       1,529,388,067       224,046,771  
 
                       
Total Ctrip’s shareholders’ equity
    1,931,088,198       2,655,882,862       389,071,938  
 
                       
Noncontrolling interests *
    2,628,093       165,969,211       24,313,558  
 
                       
Total shareholders’ equity
    1,933,716,291       2,821,852,073       413,385,496  
 
                       
Total liabilities and shareholders’ equity
    2,560,566,316       3,772,668,114       552,674,711  
     
*  
It reflects implementation of SFAS No.160, “Noncontrolling Interests in Consolidated Financial Statements-an amendment of ARB No.51.”

 

 


 

Ctrip.com International, Ltd.
Consolidated Statement of Operations Information
                                 
    Quarter Ended     Quarter Ended     Quarter Ended     Quarter Ended  
    September 30, 2008     June 30, 2009     September 30, 2009     September 30, 2009  
    RMB     RMB     RMB     USD  
    (unaudited)     (unaudited)     (unaudited)     (unaudited)  
 
                               
Revenues:
                               
Hotel reservation
    186,005,621       226,835,080       262,280,259       38,422,586  
Air-ticketing
    166,420,800       222,283,380       241,144,278       35,326,284  
Packaged tour
    28,371,045       35,874,457       54,733,097       8,018,092  
Others
    16,248,986       22,665,693       25,242,271       3,697,851  
 
                               
Total revenues
    397,046,452       507,658,610       583,399,905       85,464,813  
 
                               
Less: business tax and related surcharges
    (26,909,297 )     (31,371,685 )     (37,970,770 )     (5,562,505 )
 
                               
Net revenues
    370,137,155       476,286,925       545,429,135       79,902,308  
 
                               
Cost of revenues
    (86,404,046 )     (108,061,461 )     (124,352,706 )     (18,216,974 )
 
                               
Gross profit
    283,733,109       368,225,464       421,076,429       61,685,334  
 
                               
Operating expenses:
                               
Product development *
    (61,254,023 )     (76,285,782 )     (80,758,571 )     (11,830,678 )
Sales and marketing *
    (71,028,049 )     (82,817,192 )     (93,931,484 )     (13,760,435 )
General and administrative *
    (44,819,506 )     (45,444,456 )     (47,188,825 )     (6,912,898 )
 
                               
Total operating expenses
    (177,101,578 )     (204,547,430 )     (221,878,880 )     (32,504,011 )
 
                               
Income from operations
    106,631,531       163,678,034       199,197,549       29,181,323  
 
                               
Interest income
    8,012,955       5,000,977       4,340,502       635,859  
Other income
    11,442,154       18,276,381       2,625,101       384,563  
 
                               
Income before income tax expense and equity income
    126,086,640       186,955,392       206,163,152       30,201,745  
 
                               
Income tax expense
    (21,604,489 )     (33,393,036 )     (26,809,547 )     (3,927,448 )
Equity income in affiliates
          6,581,137       11,573,606       1,695,468  
 
                               
Net income
    104,482,151       160,143,493       190,927,211       27,969,765  
 
                               
Less: Net income attributable to noncontrolling interests**
    13,291       (1,284,685 )     (2,410,490 )     (353,123 )
 
                               
Net income attributable to Ctrip’s shareholders
    104,495,442       158,858,808       188,516,721       27,616,642  
 
                               
Earnings per ordinary share
                               
— Basic
    3.13       4.73       5.59       0.82  
— Diluted
    3.03       4.54       5.30       0.78  
 
                               
Earnings per ADS
                               
— Basic
    1.56       2.37       2.80       0.41  
— Diluted
    1.52       2.27       2.65       0.39  
 
                               
Weighted average ordinary shares outstanding
                               
— Basic
    33,400,258       33,574,513       33,703,516       33,703,516  
— Diluted
    34,447,448       34,973,103       35,602,373       35,602,373  
 
                               
*     Share-based compensation charges
      included are as follows:
Product development
    8,131,437       7,279,340       7,021,263       1,028,576  
Sales and marketing
    4,496,630       4,040,372       3,902,164       571,645  
General and administrative
    18,657,104       15,661,986       16,043,286       2,350,251  
     
**  
It reflects implementation of SFAS No.160, “Noncontrolling Interests in Consolidated Financial Statements-an amendment of ARB No.51.”

 

 


 

Ctrip.com International, Ltd.
Reconciliation of GAAP and Non-GAAP Results
(In RMB, except % and per share information)
                                                 
    Quarter Ended September 30, 2009  
            % of Net     Share-based     % of Net     Non-GAAP     % of Net  
    GAAP Result     Revenue     Compensation     Revenue     Result     Revenue  
 
                                               
Product development
    (80,758,571 )     15 %     7,021,263       1 %     (73,737,308 )     14 %
Sales and marketing
    (93,931,484 )     17 %     3,902,164       1 %     (90,029,320 )     17 %
General and administrative
    (47,188,825 )     9 %     16,043,286       3 %     (31,145,539 )     6 %
 
                                         
Total operating expenses
    (221,878,880 )     41 %     26,966,713       5 %     (194,912,167 )     36 %
 
                                               
Income from operations
    199,197,549       37 %     26,966,713       5 %     226,164,262       41 %
 
                                               
Net income attributable to Ctrip’s shareholders
    188,516,721       35 %     26,966,713       5 %     215,483,434       40 %
 
                                               
Diluted earnings per ordinary share (RMB)
    5.30               0.76               6.05          
 
                                               
Diluted earnings per ADS (RMB)
    2.65               0.38               3.03          
 
                                               
Diluted earnings per ADS (USD)
    0.39               0.06               0.44          
                                                 
    Quarter Ended June 30, 2009  
            % of Net     Share-based     % of Net     Non-GAAP     % of Net  
    GAAP Result     Revenue     Compensation     Revenue     Result     Revenue  
 
                                               
Product development
    (76,285,782 )     16 %     7,279,340       2 %     (69,006,442 )     14 %
Sales and marketing
    (82,817,192 )     17 %     4,040,372       1 %     (78,776,820 )     17 %
General and administrative
    (45,444,456 )     10 %     15,661,986       3 %     (29,782,470 )     6 %
 
                                         
Total operating expenses
    (204,547,430 )     43 %     26,981,698       6 %     (177,565,732 )     37 %
 
                                               
Income from operations
    163,678,034       34 %     26,981,698       6 %     190,659,732       40 %
 
                                               
Net income attributable to Ctrip’s shareholders
    158,858,808       33 %     26,981,698       6 %     185,840,506       39 %
 
                                               
Diluted earnings per ordinary share (RMB)
    4.54               0.77               5.31          
 
                                               
Diluted earnings per ADS (RMB)
    2.27               0.39               2.66          
 
                                               
Diluted earnings per ADS (USD)
    0.33               0.06               0.39          
                                                 
    Quarter Ended September 30, 2008  
            % of Net     Share-based     % of Net     Non-GAAP     % of Net  
    GAAP Result     Revenue     Compensation     Revenue     Result     Revenue  
 
                                               
Product development
    (61,254,023 )     17 %     8,131,437       2 %     (53,122,586 )     14 %
Sales and marketing
    (71,028,049 )     19 %     4,496,630       1 %     (66,531,419 )     18 %
General and administrative
    (44,819,506 )     12 %     18,657,104       5 %     (26,162,402 )     7 %
 
                                         
Total operating expenses
    (177,101,578 )     48 %     31,285,171       8 %     (145,816,407 )     39 %
 
                                               
Income from operations
    106,631,531       29 %     31,285,171       8 %     137,916,702       37 %
 
                                               
Net income attributable to Ctrip’s shareholders
    104,495,442       28 %     31,285,171       8 %     135,780,613       37 %
 
                                               
Diluted earnings per ordinary share (RMB)
    3.03               0.91               3.94          
 
                                               
Diluted earnings per ADS (RMB)
    1.52               0.45               1.97          
 
                                               
Diluted earnings per ADS (USD)
    0.22               0.07               0.29          
Notes for all the financial schedules presented:
Note 1: The conversion of Renminbi (RMB) into U.S. dollars (USD) is based on the noon buying rate of USD1.00=RMB6.8262 on September 30, 2009 in The City of New York for cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York.

 

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