EX-99.2 2 d580208dex992.htm EX-99.2 EX-99.2
Q4 & Fiscal Year 2013
Earnings Presentation, Commentary 
& Financial Results Supplement
August 1, 2013
Exhibit 99.2


Safe Harbor Statement
2
This presentation and the accompanying notes contain statements about our future expectations, plans and prospects of
our business that constitute forward-looking statements for purposes of the safe harbor provisions under the Private
Securities Litigation Reform Act of 1995, including but not limited to our financial guidance, outlook, expectations, and
investment areas for the fiscal year 2014; our planned investments in our business and the anticipated effects of those
investments; our operational growth strategy and the anticipated
development of our business and financial results in
fiscal 2014 and in future fiscal years in response to our strategy; and the anticipated growth and development of our
business and markets, especially in Europe and Asia-Pacific. Forward-looking projections and expectations are inherently
uncertain, are based on assumptions and judgments by management,
and may turn out to be wrong. Our actual results
may differ materially from those indicated by these forward-looking statements as a result of various important factors,
including but not limited to flaws in the assumptions and judgments upon which our projections and guidance are based;
our failure to execute our strategy; our failure to make the investments in our business that we plan to make or the failure
of those investments to have the effects that we expect; our failure to identify and address the causes of our revenue
weakness in Europe; our failure to acquire new customers and enter new markets, retain our current customers, and sell
more products to current and new customers; the willingness of purchasers of marketing services and products to shop
online; currency fluctuations that affect our revenues and costs; costs and disruptions caused by acquisitions; the failure
of our acquired businesses to perform as expected; difficulties or higher than anticipated costs in integrating the systems
and operations of our acquired businesses into our systems and operations; unanticipated changes in our market,
customers or business; our failure to promote and strengthen our
brand; the failure of our current and new marketing
channels to attract customers; our failure to manage the growth,
changes, and complexity of our business and expand our
operations; competitive pressures; our failure to maintain compliance with the financial covenants in our revolving credit
facility or to pay our debts when due; costs and judgments resulting from litigation; changes in the laws and regulations or
in the interpretations of laws or regulations to which we are subject, including tax laws, or the institution of new laws or
regulations that affect our business; and general economic conditions. You can also find other factors described in our
Form 10-Q for the fiscal quarter ended March 31, 2013 and the other documents we periodically file with the U.S.
Securities and Exchange Commission.


Presentation Organization & Call Details
3
Presentation Organization:
Annual overview
Q4 & FY13 operating and
financial results
FY14 guidance
Supplementary information
Reconciliation of GAAP to
Non-GAAP results
Live Q&A Session:
5:15 p.m. Eastern
Link from the IR section of
www.vistaprint.com
Hosted by:
Robert Keane
President & CEO
Ernst Teunissen
EVP & CFO


4
Revenue ($M)
Organic Revenue
Albumprinter
Webs
GAAP Net Income
Non-GAAP Adjusted Net Income
$35
$59
$91
$152
$256
$401
$516
$670
$817
$1,020
$1,168
$0.5
$3
$5
$19
$23
$27
$36
$40
$55
$56
$76
$68
$91
$82
$105
$44
$77
$76
$29
Historical Annual Revenue and Net Income
our global operations. Please see reconciliation to GAAP net income and EPS at the end of this presentation.
related tax effect, amortization of acquired intangible assets, and a charge related to the alignment of Webs IP with
Non-GAAP adjusted net income and non-GAAP adjusted EPS exclude share-based compensation expense and its
Millions, fiscal year ending June 30
*Fiscal 2005 results exclude a contract termination payment of $21mm


Annual Overview   
5
Fiscal 2013 Financial and Operating Results   
Revenue: mixed results  
o
Continued strong results in North America 
o
Europe and APAC lower than earlier expectations; making
organizational progress to improve results over time
Earnings: balanced approach in light of revenue weakness   
Continued to roll out strategy initiatives to drive long-term customer and
shareholder value       
Customer value proposition improvements   
Life-time value based marketing  
World class manufacturing  


FY13 Operational Performance:
Invigorate the Core Business   
6
Strategy Element
Description
Long-Term Goals
FY13 Results/Examples
Major improvements to customer
experience, satisfaction and loyalty
Change success metrics from
short-term transaction-focused
value to longer-term life time value
and achieve higher life time value
per customer
Continued improvement in net
promoter score, a leading
retention indicator
Launched new website
Initiated roll out of pricing
simplification and transparency
Continued improvements in
substrate quality, content and
packaging
Invest more deeply into selected
traditional Vistaprint marketing
channels and expand in relatively
new channels such as broadcast
with higher than average COCA,
but excellent longer term ROI.
Accelerate new customer
acquisition
Reach offline audiences not
currently looking to online suppliers
Launch of new broadcast
creative
Continued testing into new
channels in Europe and APAC
Continued to optimize spend in
relatively new channels
Trimmed ad expense in Europe
with change in customer
economics
Accelerate investment in production
process improvements, employee
training, supply chain management
and manufacturing-related
engineering
Step function changes in quality
and reliability
Significantly lower unit
manufacturing costs
Launch of proprietary
manufacturing system for low-
volume promotional products
Continued efforts in improving
manufacturing operations
resulting in strong GMs
Improvements in product quality
Customer Value
Proposition
Improvements
Life Time Value
Based Marketing
World Class
Manufacturing


FY13 Operational Performance:
Build Foundations for Future Growth 
7
Strategy Element
Description
Long-Term Goals
FY13 Results/Examples
Digital small business marketing
offerings (websites, email
marketing, social media)
Lay foundations for continued rapid
growth five and more years in the
future
Seek M&A opportunities of firms
that possess technology, market
presence and/or expertise in target
areas
Total FY13 digital marketing
services revenue of approx. $80
million (includes Webs)
Rolled out white-labeled
Pagemodo product
Continued integration of
technologies (on track for site
builder milestone this summer)
Enable customers to share and
preserve memories through
personalized products for home
and family use
Rolled out Albumprinter photo
books to Vistaprint EU customer
base
Albumprinter manufacturing
process improvements based
upon work with Vistaprint
manufacturing
Expanded design content  for
both Vistaprint and Albumprinter
sites
Expand to markets beyond North
America and Europe
Opened India production &
service operations, initial
marketing tests
Ops planning, recruitment,
cross-training & process
development for China minority
interest
Japanese market research
Digital Marketing
Home & Family
Geographic Expansion


FY13 Operational Performance:
Supporting Elements
8
Strategy Element
Description
Long-Term Goals
FY13 Results/Examples
Commit to multi-year resource
ramp to support strategy elements
Early resource investments turn
into scale advantage over time
Over 300 new team members in
FY13 (incl. acquisitions)
Invested in scalable systems,
processes, and talent throughout
the organization
Repurchase our shares when there
is a disconnect between current
share price and expected future
per-share FCF
Deliver high multi-year returns to
shareholders
$64M/1.9M shares repurchased in
FY13
Immediate EPS benefit
Longer-term potential to continue
leverage of EPS, or use as
currency in M&A when share price
is higher
Resource Ramp
Share Repurchases


Q4 & FY 2013
Financial and Operating
Results
9


Q4 FY 2013: Key Financial Metrics*     
10
*
Financial metrics for the consolidated business, including Albumprinter results since October 31, 2011 and Webs results since December 28,
2011 (dates of purchase).
**
Non-GAAP adjusted net income and non-GAAP adjusted EPS exclude share-based compensation expense and its related tax effect,
amortization of acquired intangible assets, and charges related to the alignment of Webs IP with our global operations. Please see
reconciliation to GAAP net income (loss) and EPS at the end of this presentation.
Quarter Ended 06/30/2013
Fiscal Year Ending 06/30/2013
Revenue
$280.1 million
12% y/y growth
12% y/y constant currency growth
11% y/y organic constant currency 
(ex-acquisitions)
$1,167.5 million
14% y/y growth
16% y/y constant currency growth
12% y/y organic constant currency 
(ex-acquisitions)
GAAP Net
Income
$2.3 million
0.8% net margin vs. 1.5% last year
decrease of 41% y/y
$0.07 Diluted EPS
decrease of 30% y/y
$29.4 million
2.5% net margin vs. 4.3% last year
decrease of 33% y/y
$0.85 Diluted EPS
decrease of 25% y/y
Non-GAAP
Adjusted Net
Income**
$14.1 million
5.0% net margin vs. 5.9% last year
decrease of 5% y/y
$0.41 Non-GAAP Diluted EPS
increase of 2% y/y
$75.8 million
6.5% net margin vs. 7.6% last year
decrease of 1% y/y
$2.15 Non-GAAP Diluted EPS
increase of 10% y/y
Consolidated


Cash Flow & ROIC Highlights*     
Quarterly cash flows and investments (in millions) 
Q4FY13 
Q4FY12 
FY13 
FY12 
Cash flow from operations
$36.7
$19.3
$140.0
$140.6
Free cash flow**
$21.8
$4.6
$52.6
$88.5
Capital expenditures
$12.5
$13.5
$79.0
$46.4
as % of revenue
4.5%
5.4%
6.8%
4.5%
Trailing Twelve Month Return on Invested Capital*** (GAAP)
8%
12%
NA
NA
Trailing Twelve Month Return on Invested Capital*** (Non-GAAP)
18%
21%
NA
NA
11
Share repurchase program 
Q4FY13
FY13
Shares purchased
613,000
1,850,746
Average cost per share
$38.12
$34.77
Total purchase spend, inclusive of transaction costs, in millions
$23.4
$64.4
Consolidated
Balance sheet  (in millions, as of June 30, 2013) 
Cash and cash equivalents
$50.1
*
Financial results for the consolidated business, including Albumprinter and Webs results
**
FCF
=
Cash
Flow
from
Operations
Capital
Expenditures
Purchases
of
Intangible
assets
not
related
to
acquisitions
Capitalized Software Expenses
***
ROIC
=
NOPAT
/
(Debt
+
Equity
Excess
Cash)
Net operating profit after taxes (NOPAT)
Excess cash is cash and investments of 5% of last twelve month revenues
Operating leases have not been converted to debt
Non-GAAP TTM ROIC excludes share-based compensation expense and its related tax effect, amortization of acquired
intangibles, and charges related to the alignment of Webs IP with our global operations
Excess cash definition updated in period ending 03/31/2013 and for prior periods.


Geographic Segment Revenue -
Annual 
(millions)
North America:
55% of total revenue
18% y/y growth
18% y/y constant currency growth including Webs  
17% y/y organic constant currency growth
Europe:
39% of total revenue
9% y/y growth  
11% y/y constant currency growth including Albumprinter
5% y/y organic constant currency growth 
Asia Pacific
6% of total revenue  
16% y/y growth
17% y/y constant currency growth
Note: Constant currency basis is estimated by translating all non-U.S. Dollar denominated revenue generated in the current
period using the prior year period’s average exchange rate for each currency to the U.S. Dollar.
Please see reconciliation to reported revenue growth rates at the end of this presentation. 
FY2013 
12
North America
Webs (inc NA)
Europe
Albumprinter (inc EU)
Asia-Pacific
$27.5
$258.5
$384.0
$452.8
$321.7
$42.5
$61.2
$374.8
$4.7
$539.2
$631.2
$13.1
$385.1
$71.0
$67.1
$40.4
FY2010
FY2011
FY2012
FY2013


Geographic
Segment
Revenue
-
Quarterly
(millions)
North America:
61% of total revenue
18% y/y growth
18% y/y constant currency
growth including Webs
17% y/y organic constant
currency growth
Europe:
34% of total revenue
3% y/y growth
2% y/y constant currency
growth including Albumprinter
2% y/y organic constant
currency growth
Asia Pacific:
6% of total revenue
4% y/y growth
8% y/y constant currency
growth
Q4 FY2013
13
Consolidated
$118.7
$139.8
$139.7
$140.9
$141.6
$164.7
$160.1
$164.8
$2.3
$2.5
$2.6
$2.8
$2.9
$4.8
$80.0
$127.3
$88.4
$79.1
$74.3
$136.5
$93.2
$81.1
$15.7
$11.8
$12.9
$15.4
$22.8
$15.1
$13.8
Asia-Pacific
Albumprinter (inc. in Europe)
Europe
Webs (inc. in North America)
North America
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Q4 FY13
Revenue results for the consolidated business, including Albumprinter and Webs results since respective acquisition dates. All Albumprinter revenue
included in European segment.  All Webs revenue included in NA segment.
Constant-currency revenue growth is estimated by translating all non-U.S. dollar denominated revenue generated in the current period using the prior
year period’s average exchange rate for each currency to the U.S. dollar and excludes the impact of gains and losses on effective currency hedges
recognized in revenue.
Please see reconciliation to reported revenue growth rates at the end of this presentation.
$17.0
$15.4
$15.1
$17.5
$21.5
$16.4
$15.6
$13.7


Operational Metrics
(Excludes Albumprinter and Webs)
14
Organic
Orders (M)
Average Order Value
5.0
6.5
5.8
5.6
5.9
8.3
7.0
6.4
6.5
9.0
7.2
6.5
Q1
FY11
Q2
FY11
Q3
FY11
Q4
FY11
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
Q3
FY13
Q4
FY13
Q1
FY11
Q2
FY11
Q3
FY11
Q4
FY11
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
Q3
FY13
Q4
FY13
$34.69
$36.17
$36.03
$37.75
$36.38
$34.61
$35.38
$36.73
$36.78
$36.25
$38.43
$40.40


Operational Metrics
(Excludes Albumprinter and Webs)
15
2.2
Organic
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
New Customers
(million)
0 $
5 $
10 $
15 $
20 $
25 $
30 $
35 $
$23
$26
$27
$26
$26
$25
$28
$27
$27
$25
of Revenue
%
Advertising as
23%
22%
24%
26%
27%
25%
21%
26%
27%
24%
Implied COCA
21%
21%
30%
35%
20%
25%
10%
15%
0%
5%
$24
$24


Historical Revenue Driver Metrics
(Quarterly)
16
15.7
11.9
*trailing twelve month at period end   
12.9
Organic
13.8
14.4
14.9
15.4
15.8
7.7
8.4
9.0
9.4
9.7
10.0
10.1
10.1
4.2
4.5
4.8
5.0
5.2
5.4
5.6
5.7
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
Q3
FY13
Q4
FY13
TTM Unique Customers (M)
11.9
12.9
13.8
14.4
14.9
15.4
15.7
15.8
TTM New
Customers (M)
7.7
8.4
9.0
9.4
9.7
10.0
10.1
10.1
TTM Repeating
Customers (M)
4.2
4.5
4.8
5.0
5.2
5.4
5.6
5.7
As % of Unique
Customers
TTM New Customers
65%
65%
65%
65%
65%
65%
64%
64%
TTM Repeating Customers
35%
35%
35%
35%
35%
35%
36%
36%
Y/Y
Growth
TTM Unique Customers
19%
22%
24%
26%
25%
19%
14%
10%
TTM New
Customers
17%
20%
25%
27%
26%
19%
12%
7%
TTM Repeating
Customers
24%
25%
23%
25%
24%
20%
17%
14%
Implied
Retention** 
42%
42%
43%
44%
44%
42%
41%
40%
**TTM repeating customers as % of year-ago unique customers 
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
Q3
FY13
Q4
FY13
TTM* Unique Customers (M)
New Customers Aquired in Period
Customers Repeating from Prior Periods


Historical Revenue Driver Metrics
17
Average Customer Bookings:
Organic
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
Q3
FY13
Q4
FY13
Average Bookings per
Unique Customer
Average Bookings per New
Customer
Average Bookings per
Repeat Customer
$73
$71
$69
$68
$67
$67
$68
$69
$55
$53
$52
$51
$50
$50
$50
$51
$102
$100
$100
$99
$99
$97
$98
$98
Y/Y Growth
Average Bookings per
Unique Customer
Average Bookings per New
Customer
Average Bookings per
Repeat Customer
4%
1%
2%
(2%)
3%
2%
1%
(4%)
(1%)
(6%)
(7%)
(1%)
(3%)
(9%)
(8%)
(6%)
(6%)
(3%)
(2%)
(4%)
(1%)
(1%)
-
1%
Average Bookings Per Unique
Customer (USD)
$102
$100
$100
$99
$99
$97
$98
$98
$73
$71
$69
$68
$67
$67
$68
$69
$55
$53
$52
$51
$50
$50
$50
$51
Q1
FY12
Q2
FY12
Q3
FY12
Q4
FY12
Q1
FY13
Q2
FY13
Q3
FY13
Q4
FY13
New
Repeat
Total
FY11-FY16,
long-term
target
of
low-
to
mid-
single
digit growth
in
bookings per unique customer.


Looking Ahead
18


FY14 Outlook Commentary    
19
Revenue guidance range of 7% to 11% constant currency growth
o
NA continued growth rates in mid-teens
o
EU revenue essentially flat versus FY13
Re-building the foundation
Roll-out of initiatives starting in largest markets
o
Asia-Pacific growth rates in high single to low double digits
GAAP EPS guidance range of 65% to 100% growth
o
Despite lower revenue growth, core profitability in-line with original
goals
o
Discipline in P&L line management and expected improvement in
European profitability
o
Remain committed to balancing meaningful earnings growth and
margin expansion with revenue targets


Looking ahead Longer-Term
20
We have a large market opportunity
Revenue outlook lower given our FY13 performance and
our FY14 plan
o
Longer-term revenue growth rates dependent on our
ability to improve European business
Longer-term earnings outlook
o
Possible but less likely to achieve previous objective of
GAAP net income of $220M +/-
10% in FY16
o
However, still targeting significant NI and EPS expansion


Financial Guidance*
(as of August 1, 2013)
The
Company
is
providing
the
following
assumptions
to
facilitate
non-GAAP
adjusted
net
income
per
diluted
share
comparisons
that
exclude
share-
based compensation related expenses, amortization of acquired intangible assets and tax charges related to the alignment of IP with our global
operations:
FY14
ending 06/30/2014
Revenue
$1,235 -
$1,285
Revenue growth from FY 2013 period
6% -
10%
Constant currency revenue growth estimate
7% -
11%
GAAP EPS
$1.35 -
$1.70
EPS growth from FY 2013 period
59% -
100%
GAAP share count
34.4 million
FY14
ending 06/30/2014
Non-GAAP adjusted EPS
$2.49 -
$2.83
EPS growth from FY 2013 period
16% –
32%
Non-GAAP share count
35.0 million
Non-GAAP exclusions
$40.5
* Millions, except share and per share amounts and as noted
21
Consolidated


Capital Expenditures Guidance
(as of August 1, 2013)
Expressed as percent of revenue
Actuals
Guidance
$63M
$63M
$76M
$100M
$85M
$101M
$37M
22
Consolidated
$46M
$79M
FY 2014 Guidance:
$85M
-
$100M
7% -
8% of revenue
guidance midpoint
Other
Land and Facilities
Manufacturing
&
Automation Equipment
FY 07
FY 08
FY 09
FY 10
FY 11
FY 12
FY 13
FY 14-high
FY 14-Low
14%
6%
6%
3%
2%
2%
2%
5%
4%
8%
7%
7%
9%
2%
2%
3%
1%
1%
3%
3%
2%
3%
1%
1%
2%
2%
2%
25%
16%
15%
5%
8%
15%
5%
7%
7%


Guidance and Metrics Disclosure     
23
Not providing quarterly earnings guidance, only annual
o
Per practice we began one year ago
No longer providing quarterly revenue guidance
o
Per announcement in last earnings call
Will no longer break out separate metrics for 2011
acquisitions (Albumprinter and Webs)
No longer providing revenue and earnings objectives
beyond the then-current fiscal year


Summary  
FY13 results
o
Solid revenue relative to re-set expectations but lower growth
than original plan for the year
o
Earnings ahead of initial plan
Continued focus on strategic initiatives
Believe we have the right strategy to drive:
o
Long-term revenue and profit growth
o
Competitive advantage
o
Significant value for long-term shareholders
More color at investor day on August 6, 2013
24


Q&A Session    
Please go to the  
Investor Relations section of www.vistaprint.com 
for the live Q&A call at  
5:15 pm EDT on August 1, 2013  


Q4 Fiscal Year 2013     
Financial and Operating Results Supplement    


Quarterly Financial Results
27
Revenue and EPS results for the consolidated business, including
Albumprinter and Webs results since October 31, 2011 and December 28,
2011 (dates of purchase, respectively). 
Non-GAAP adjusted net income per diluted share for all periods presented excludes the impact of share-based compensation expense and its
related tax effect, amortization of acquired intangible assets and a tax charge related to the alignment of Webs IP with our global operations.
Please see reconciliation to GAAP net income (loss) at the end of this presentation.
* Per diluted share
Webs revenue (millions)
Albumprinter revenue (millions)
Organic revenue (millions)
GAAP EPS*
Non-GAAP EPS*
$212
$300
$258
$250
$251
$348
$288
$280
$0.19
$0.31
$0.82
$0.97
$0.01
$0.29
$0.10
$0.40
$0.25
$0.66
$1.02
$0.17
$0.48
$0.07
$0.41
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Q4 FY13
$(0.05)
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Q4 FY13
Consolidated


Total Company Organic Growth Rates   
(Excludes Albumprinter and Webs)
11%
reported
12%
constant-currency
FY10
28% constant-
currency growth
28
FY11
22% constant-currency growth
FY12
20% constant-currency growth
Organic
FY13
12% constant-currency growth
30%
25%
20%
15%
10%
5%
0%
Q2 FY11
Q3 FY11
Q1 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q3 FY13
Q4 FY13
Constant-Currency
Reported
Q4 FY11
Q1 FY11
Q2 FY12
Q2 FY13
Please see reconciliation to reported revenue growth rates at the end of this presentation. 
losses on effective currency hedges recognized in revenue.
period using the prior year period’s average exchange rate for each  currency to the U.S. dollar and excludes the impact of gains and
Note: Constant-currency revenue growth is estimated by translating all non-U.S. dollar denominated revenue generated in the current


Segment Revenue Growth Rates
Constant Currency Organic
29
Organic
APAC
Europe
North American
50%
40%
30%
20%
10%
0%
50%
40%
30%
20%
10%
0%
50%
40%
30%
20%
10%
0%
36%
43%
35%
39%
45%
37%
40%
33%
29%
24%
10%
8%
27%
30%
21%
22%
21%
22%
18%
11%
1%
9%
5%
2%
18%
15%
16%
21%
17%
20%
21%
18%
19%
18%
15%
17%


Gross Margin and Gross Profit  
30
FY11  64.8%
FY12  65.2%
Consolidated
FY13  65.7%
Gross Profit (millions)
GM %
63.1%
66.3%
65.3%
63.9%
63.2%
66.8%
65.5%
64.6%
65.0%
67.2%
65.5%
64.6%
$108
$155
$133
$133
$134
$200
$169
$162
$163
$189
$181
$234
Q1 FY11
Q2 FY11
Q4 FY11
Q2 FY12
Q3 FY12
Q4 FY12
Q2 FY13
Q3 FY13
Q4 FY13
Q3 FY11
Q1 FY12
Q1 FY13


GAAP Net Income (Loss) and Net Margin 
31
FY11  $82
FY12  $44
Consolidated
FY13 $29
GAAP Net Income (loss), in millions
GAAP Net Margin
3.8%
$11
$34
$23
$14
$8
$32
$0
$4
$23
$6
$2
13.0%
15.0%
9.0%
11.0%
5.0%
7.0%
3.0%
6.3%
14.5%
11.3%
6.9%
10.6%
0.1%
1.5%
-
6.6%
2.0%
0.8%
1.0%
-
1.0%
-5.0%
-3.0%
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Q4 FY13
$(2)
0.7%


Non-GAAP Adjusted Net Income*
and Adjusted Net Margin
32
FY11  $105
FY12  $77
Consolidated
FY13 $76
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Q4 FY13
$16
$40
$28
$20
$13
$11
$15
$9
$17
$14
$36
$38
12.6%
9.4%
9.6%
17.3%
13.8%
6.1%
4.4%
5.9%
3.5%
10.3%
5.9%
5.0%
Non-GAAP Adjustment Net Income (millions)
Non-GAAP Adjustment Net Margin
*Non-GAAP adjusted net income for all periods presented excludes the impact of share-based
compensation expense and its related tax effect, amortization of acquired intangibles, and charges
related to the alignment of Webs IP with our global structure.  Please see reconciliation to GAAP net
income at the end of this presentation.


Fiscal Year Income Statement   
(as a percentage of revenue)
33
Consolidated
4.0%
5.4%
9.4%
10.3%
14.1%
12.7%
38.2%
36.8%
34.3%
34.8%
FY2013
FY2012
Cost of revenue
Marketing and selling
Technology and development
General and administrative
Income from operations


Q4 Income Statement Comparison to Prior Year     
(as a percentage of revenue)     
34
1.1%
2.0%
11.4%
11.5%
15.8%
14.8%
36.3%
36.3%
35.4%
35.4%
Cost of revenue
Marketing and selling
Technology and development
General and administrative
Income from operations
Q4 FY2013
Q4 FY2012
Consolidated


Q4 Income Statement Comparison to Prior Quarter   
(as a percentage of revenue)
35
Consolidated
Cost of revenue
Marketing and selling
Technology and development
General and administrative
Income from operations
Q4 FY2013
Q3 FY2013
35.4%
34.5%
38.2%
36.3%
15.8%
14.9%
9.0%
3.4%
11.4%
1.1%


Share-Based Compensation* (millions)    
*  Share-based compensation (SBC) expense includes SBC-related tax adjustment.
36
FY11  $22.4
FY12 $26.1
Consolidated
FY13 $33.7
$5.6
$6.4
$5.3
$5.1
$4.9
$5.0
$7.6
$8.6
$8.4
$8.5
$8.4
$8.3
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Q4 FY13


Revenue Seasonality   
(Excludes Albumprinter and Webs)
* Home and family revenue is calculated using a product format-based approach   
37
Organic
Small Business Marketing
Home and Family*
$167
$234
$204
$209
$212
$284
$244
$235
$233
$323
$270
$261
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Q4 FY13


Q4
FY
2013
Bookings
by
Marketing
Channel 
(excludes Albumprinter and Webs bookings)
~2.2 million new customers in Q4 FY2013
Paid
Search
Other
Channels
and Partners
3
rd
Party Permission-
Based email
Direct URL Type-In
Paid
Search
Other
Channels and
Partners
Our Own
Permission-Based
email
Direct URL Type-
In
First-time Order Bookings: 31%
Repeat Order Bookings: 69%
Our Own
Permission-Based
email
38
Organic


Balance Sheet Highlights   
Balance Sheet highlights, in millions, at period end
06/30/13
03/31/13
12/31/12
09/30/12
06/30/12
Total assets
$601.6
$616.4
$653.7
$620.5
$592.4
Cash and cash equivalents
$50.1
$51.3
$64.7
$59.3
$62.2
Total current assets
$100.2
$104.4
$132.3
$114.6
$115.6
Goodwill and intangible assets
$171.2
$174.3
$179.2
$179.5
$180.7
Total liabilities
$412.0
$414.7
$443.8
$421.3
$403.1
Current liabilities
$155.0
$154.0
$182.4
$129.4
$142.0
Long-term debt
$230.0
$229.0
$230.5
$259.3
$229.0
Shareholders’
Equity
$189.6
$201.7
$209.9
$199.2
$189.3
39
Consolidated
Treasury shares (in millions)
11.3
10.9
16.4
15.7
15.8


Total Debt
Availability under our credit facility
06/30/13
Maximum aggregate available borrowing amounts
$498.8M
Outstanding borrowings of credit facility
($238.8M)
Remaining amount
$260.0M
Limitations to borrowing due to debt covenants and other obligations*
($31.4M)
Amount available for borrowing as of June 30, 2013
$228.6M
40
Consolidated
Credit facility in place with aggregate loan commitments of $498.8M
Interest
rate
is
LIBOR
plus
1.25%
-
2.0%,
depending
on
leverage
Currently in compliance with all covenants.  Key covenants are:
o
Total leverage ratio not to exceed 3.5x TTM EBITDA (reducing to 3.25x in 1 year and 3.0x in 2 years).
o
Interest coverage ratio of at least 3.0.
o
Maximum of $400M of share repurchases allowed over the credit facility tenor (2/8/2013 to 2/8/2018). If
$400M is reached, an additional $25M per year is allowed.
* Our borrowing ability can be limited by our debt covenants each quarter. These covenants may limit our borrowing capacity
depending on our leverage, other indebtedness, such as installment obligations and letters of credit, and other factors that
are outlined in the restated credit agreement filed as an exhibit in our Form 8-K filed on February 13, 2013.


Q4 and FY13 Capital Expenditure Breakdown
Q4 CapEx: $12.5M
1
3
2
41
Consolidated
FY13 CapEx: $79.0M
2
All
manufacturing
and
automation
equipment,
including
offset
and
digital
print
lines,
other
printing
equipment, pre-press and post-press equipment such as cutters, and automation equipment
3   IT infrastructure, software and office equipment
1
Land,
building
and
construction,
leasehold
improvements, and furniture and fixtures
Land/Facilities
Mfg & Automation
Equipment
Other
36%
17%
47%
23%
26%
51%


Appendix    
Including
a Reconciliation of
GAAP to Non-GAAP Financial
Measures


About
non-GAAP financial measures
To supplement Vistaprint’s consolidated financial statements presented in accordance with
U.S. generally accepted
accounting principles, or GAAP, Vistaprint has used the following measures defined as non-GAAP financial measures by
Securities and Exchange Commission, or SEC, rules: non-GAAP adjusted net income, non-GAAP adjusted net income
per diluted share, free cash flow, constant-currency revenue growth, and constant-currency organic revenue growth. The
items excluded from the non-GAAP adjusted net income measurements are share-based compensation expense and its
related tax effect, amortization of acquisition-related intangibles, and tax charges related to the alignment of
acquisition-
related intellectual property with global operations.  Free cash
flow is defined as net cash provided by operating activities
less purchases of property, plant and equipment, purchases of intangible assets, and capitalization of software and
website development costs.  Constant-currency revenue growth is estimated by translating all non-U.S. dollar
denominated revenue generated in the current period using the prior year period’s average exchange rate for each
currency to the U.S. dollar and excludes the impact of gains and
losses on effective currency hedges recognized in
revenue.  Constant-currency organic revenue growth excludes the impact of currency as defined above and revenue
from acquired companies.  
The presentation of non-GAAP financial information is not intended to be considered in isolation or as a substitute for the
financial information prepared and presented in accordance with GAAP. For more information on these non-GAAP
financial
measures,
please
see
the
tables
captioned
“Reconciliations
of
Non-GAAP
Financial
Measures”
included
at
the
end of this release. The tables have more details on the GAAP financial measures that are most directly comparable to
non-GAAP financial measures and the related reconciliation between these financial measures.
(continued on next page)
43


About
non-GAAP financial measures   
continued…
Vistaprint’s management believes that these non-GAAP financial measures provide meaningful supplemental
information in assessing our performance and when forecasting and analyzing future periods. These non-GAAP
financial measures also have facilitated management’s internal comparisons to Vistaprint’s historical performance and
our competitors’
operating results. 
Management provides these non-GAAP financial measures as a courtesy to investors.  However, to
gain a more
complete understanding of the company’s financial performance, management does (and investors should) rely upon
GAAP statements of operations and cash flow.
44


Reconciliation: GAAP to Non-GAAP Results    
FY 2003
FY 2004
FY 2005*
FY 2006
FY 2007
FY 2008
FY 2009
FY2010
FY2011
FY2012
FY2013
GAAP Net Income
$473
$3,440
$19,234
$27,143
$39,831
$55,686
$67,741
$82,109
$43,994
$29,435
Share-based
compensation and
related tax effect
$0
$0
$0
$4,850
$8,765
$15,275
$20,177
$23,156
$22,400
$26,060
$33,662
Amortization of
acquired intangible
assets
-
-
-
-
-
-
-
-
-
$5,754
$10,361
Webs IP transfer
-
-
-
-
-
-
-
-
-
$1,235
$2,387
Non-GAAP
Adjusted Net Income
$473
$3,440
$4,782
$23,146
$35,908
$55,106
$75,863
$90,897
$104,509
$77,043
$75,845
Net Income –
Annual
($ in thousands)
*Fiscal 2005 non-GAAP results exclude a contract termination payment of $21mm
Note: share-based compensation expense includes tax effects
45
($16,218)


Reconciliation: GAAP to Non-GAAP Results  
.
Fiscal Year 2011
Fiscal Year 2012
Fiscal Year 2013
Q1 
Q2 
Q3 
Q4 
Q1 
Q2 
Q3 
Q4 
Q1 
Q2 
Q3 
Q4 
GAAP Net Income 
$10,781 
$34,014 
$22,917 
$14,397 
$8,172
$31,697 
$274 
$3,851 
$(1,696) 
$22,960 
$5,866 
$2,305 
Share-based  
compensation and  
related tax effect 
$5,550 
$6,435 
$5,285 
$5,129 
$4,876 
$5,021 
$7,566 
$8,596 
$8,445 
$8,540 
$8,353 
$8,324 
Amortization of  
acquired intangible  
assets 
-
-
-
-
-
$1,148 
$2,381 
$2,225 
$2,178 
$2,243 
$2,275 
$3,665 
Webs IP Transfer 
-
-
-
-
-
-
$1,017 
$218 
-
$2,164  
$431 
($208)  
Non-GAAP 
Adjusted Net  
Income 
$16,331 
$40,449 
$28,202 
$19,526 
$13,048 
$37,866 
$11,238 
$14,890 
$8,927 
$35,907 
$16,925 
$14,086 
Net Income (Loss) –
Quarterly
($ in thousands)
46


Diluted Earnings Per Share -
Annual
Reconciliation: GAAP to Non-GAAP Results
47
FY 2006
FY 2007
FY 2008
FY 2009
FY2010
FY2011
FY2012
FY2013
GAAP Net Income Per Share
$0.45
$0.60 
$0.87
$1.25
$1.49
$1.83
$1.13
$0.85
Share-based Compensation
Per Share*
$0.09
$0.18
$0.31
$0.43
$0.49
$0.47
$0.65
$0.95
Amortization of acquired
intangible assets
-
-
-
-
-
-
$0.14
$0.29
Webs IP Transfer
-
-
-
-
-
-
$0.03
$0.06
Non-GAAP Adjusted Net
Income Per Share
$0.54
$0.78
$1.18
$1.68
$1.98
$2.30
$1.95
$2.15
Weighted average shares
used in computing Non-
GAAP EPS
(millions)
42.651
45.825
46.780
45.099
45.989
45.448
39.426
35.201
*Note: share-based compensation expense includes tax effects


Reconciliation: GAAP to Non-GAAP Results
.
Fiscal Year 2011
Fiscal Year 2012
Fiscal Year 2013
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
GAAP Net Income Per
Share
$0.24
$0.75
$0.51
$0.32
$0.19
$0.82
$0.01
$0.10
$(0.05)
$0.66
$0.17
$0.07
Share-based
Compensation Per Share*
$0.12
$0.14
$0.12
$0.11
$0.12
$0.12
$0.20
$0.23
$0.24
$0.24
$0.24
$0.24
Amortization of acquired
intangible assets
-
-
-
-
-
$0.03
$0.06
$0.06
$0.06
$0.06
$0.06
$0.11
Webs IP Transfer
-
-
-
-
-
-
$0.02
$0.01
-
$0.06
$0.01
$(0.01)
Non-GAAP Adjusted Net
Income Per Share
$0.36
$0.89
$0.63
$0.43
$0.31
$0.97
$0.29
$0.40
$0.25
$1.02
$0.48
$0.41
Weighted average shares
used in computing Non-
GAAP EPS
(millions)
45.704
45.625
45.079
45.156
42.569
39.041
38.346
37.620
35.793
35.156
35.217
34.633
Earnings Per Diluted Share -
Quarterly
*Note: share-based compensation expense includes tax effects    
48


Reconciliation: Free Cash Flow  
(in thousands)   
49
Three Months Ended
Twelve Months Ended
June 30,
June 30,
2013
2012
2013
2012
Net cash provided by operating activities
$
$
$
$
Purchases of property, plant and equipment
(12,476)
(13,482)
(78,999)
(46,420)
Purchases of intangibles assets
(298)
(67)
(750)
(239)
Capitalization of software and website
development costs
(2,088)
(1,161)
(7,667)
(5,463)
Free cash flow
$
$
$
$
4,631
52,596
19,341
140,012
88,519
36,694
(21,832)
140,641 


Reconciliation: 
Constant-Currency Organic Revenue Growth Rates 
Quarterly  
50
Note: Constant-currency revenue growth is estimated by translating all non-U.S. dollar denominated revenue generated in the current period using the prior year period’s
average exchange rate for each currency to the U.S. dollar and excludes the impact of gains and losses on effective currency hedges recognized in revenue.
EUROPE
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Q4 FY13
Reported revenue growth
18%
22%
22%
38%
31%
36%
29%
18%
12%
11%
8%
3%
Currency impact
10%
8%
(1%)
(15%)
(10%)
1%
5%
12%
11%
2%
0%
(1%)
Revenue growth in constant
currency
27%
30%
21%
22%
21%
37%
34%
30%
23%
14%
8%
2%
Impact of acquisitions to growth in
constant currency
-
-
-
-
-
(15%)
(16)
(19%)
(22%)
(5%)
(3%)
0%
Revenue growth rate, ex
acquisitions, in constant currency
27%
30%
21%
22%
21%
22%
18%
11%
1%
9%
5%
2%
ASIA-PACIFIC
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Q4 FY13
Reported revenue growth
48%
55%
50%
65%
67%
41%
47%
28%
28%
26%
6%
4%
Currency impact
(12%)
(12%)
(15%)
(26%)
(22%)
(4%)
(7%)
5%
2%
(3%)
4%
4%
Revenue growth in constant
currency
36%
43%
35%
39%
45%
37%
40%
33%
29%
24%
10%
8%
Impact of acquisitions to growth in
constant currency
-
-
-
-
-
-
-
-
-
-
-
-
Revenue growth rate, ex
acquisitions, in constant currency
36%
43%
35%
39%
45%
37%
40%
33%
29%
24%
10%
8%


Reconciliation:
Constant-Currency Organic Revenue Growth Rates
Quarterly
51
NORTH AMERICA
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Q4 FY13
Reported revenue growth
16%
16%
21%
18%
17%
20%
23%
20%
22%
20%
15%
18%
Currency impact
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
Revenue growth in constant
currency
15%
16%
21%
18%
17%
20%
23%
21%
22%
20%
15%
18%
Impact of acquisitions to growth in
constant currency
-
-
-
-
-
-
(2%)
(3%)
(3%)
(2%)
0%
(1%)
Revenue growth rate, ex
acquisitions, in constant currency
15%
16%
21%
18%
17%
20%
21%
18%
19%
18%
15%
17%
Note: Constant-currency revenue growth is estimated by translating all non-U.S. dollar denominated revenue generated in the current period using the prior year period’s
average exchange rate for each currency to the U.S. dollar and excludes the impact of gains and losses on effective currency hedges recognized in revenue.
TOTAL COMPANY
Q1 FY11
Q2 FY11
Q3 FY11
Q4 FY11
Q1 FY12
Q2 FY12
Q3 FY12
Q4 FY12
Q1 FY13
Q2 FY13
Q3 FY13
Q4 FY13
Reported revenue growth
18%
20%
23%
27%
25%
28%
26%
20%
18%
16%
12%
12%
Currency impact
2%
3%
(1%)
(7%)
(5%)
0%
2%
5%
5%
1%
0%
0%
Revenue growth in constant
currency
20%
23%
22%
20%
20%
28%
28%
25%
23%
17%
12%
12%
Impact of acquisitions to growth in
constant currency
-
-
-
-
-
(7%)
(7%)
(8%)
(10%)
(3%)
(1%)
(1%)
Revenue growth rate, ex
acquisitions, in constant currency
20%
23%
22%
20%
20%
21%
21%
17%
13%
14%
11%
11%


Reconciliation:   
Constant-Currency Organic Revenue Growth Rates   
Annual     
52
FY2009
FY2010
FY2011
FY2012
FY2013
Reported revenue growth
29%
30%
22%
25%
14%
Currency impact
7%
(2%)
-
0%
2%
Revenue growth in constant currency
36%
28%
22%
25%
16%
Impact of acquisitions to growth in constant currency
-
-
-
(5%)
(4%)
Revenue growth rate, ex acquisitions, in constant currency
36%
28%
22%
20%
12%
Note: Constant-currency revenue growth is estimated by translating all non-U.S. dollar denominated revenue generated in the current period using the prior year period’s
average exchange rate for each currency to the U.S. dollar and excludes the impact of gains and losses on effective currency hedges recognized in revenue.


53
FY2013
North America
Europe
Asia-Pacific
Total Company
Reported revenue growth
18%
9%
16%
14%
Currency impact
-
2%
1%
2%
Revenue growth in constant currency
18%
11%
17%
16%
Impact of acquisitions to growth in constant
currency
(1%)
(6%)
-
(4%)
Revenue growth rate, ex acquisitions, in constant
currency
17%
5%
17%
12%
Reconciliation:
Constant-Currency Organic Revenue Growth Rates by Region 
Annual 
Note: Constant-currency revenue growth is estimated by translating all non-U.S. dollar denominated revenue generated in the current period using the prior year period’s
average exchange rate for each currency to the U.S. dollar and excludes the impact of gains and losses on effective currency hedges recognized in revenue.