10-Q 1 qvc_10qx6302014.htm 10-Q QVC_10Q_6.30.2014
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended June 30, 2014
OR
o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission File Number 333-184501
QVC, Inc.
(Exact name of Registrant as specified in its charter)
State of Delaware
(State or other jurisdiction of
incorporation or organization)
23-2414041
(I.R.S. Employer Identification Number)
 
 
1200 Wilson Drive
West Chester, Pennsylvania
(Address of principal executive offices)
19380
(Zip Code)
Registrant's telephone number, including area code: (484) 701-1000
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. Yes x No o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No o
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.
Large accelerated filer o
Accelerated filer o
Non-accelerated filer x
(do not check if
smaller reporting company)
Smaller reporting company o
Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No x
None of the voting stock of the registrant is held by a non-affiliate of the registrant. There is no publicly traded market for any class of voting stock of the registrant. There is one holder of record of our equity, Liberty QVC Holdings, LLC, an indirect wholly-owned subsidiary of Liberty Interactive Corporation.
 





QVC, Inc.
2014 QUARTERLY REPORT ON FORM 10‑Q



Table of Contents








Item 1. Financial Statements
QVC, Inc.
Condensed Consolidated Balance Sheets
(unaudited)

June 30,

December 31,

(in millions)
2014

2013

Assets


Current assets:


Cash and cash equivalents
$
548

457

Restricted cash
14

14

Accounts receivable, less allowance for doubtful accounts of $85 million at June 30, 2014 and $83 million at December 31, 2013
756

1,111

Inventories
989

931

Deferred income taxes
165

162

Prepaid expenses
57

47

Total current assets
2,529

2,722

Property and equipment, net of accumulated depreciation of $989 million at June 30, 2014 and $919 million at December 31, 2013
1,076

1,106

Cable and satellite television distribution rights, net
540

624

Goodwill
5,210

5,197

Other intangible assets, net
3,243

3,336

Other noncurrent assets
69

71

Total assets
$
12,667

13,056

Liabilities and equity


Current liabilities:


Current portion of debt and capital lease obligations
$
11

13

Accounts payable-trade
470

494

Accrued liabilities
743

960

Total current liabilities
1,224

1,467

Long-term portion of debt and capital lease obligations
3,937

3,800

Deferred compensation
14

14

Deferred income taxes
1,223

1,326

Other long-term liabilities
157

108

Total liabilities
6,555

6,715

Equity:


QVC, Inc. stockholder's equity:


Common stock, $0.01 par value


Additional paid-in capital
6,724

6,703

Accumulated deficit
(882
)
(620
)
Accumulated other comprehensive income
154

139

Total QVC, Inc. stockholder's equity
5,996

6,222

Noncontrolling interest
116

119

Total equity
6,112

6,341

Total liabilities and equity
$
12,667

13,056


See accompanying notes to condensed consolidated financial statements.

I-1


QVC, Inc.
Condensed Consolidated Statements of Operations
(unaudited)
 
Three months ended June 30,
 
Six months ended June 30,
 
(in millions)
2014

2013

2014

2013

Net revenue
$
2,014

1,961

4,000

3,935

Cost of goods sold
1,250

1,227

2,506

2,479

Gross profit
764

734

1,494

1,456

Operating expenses:




Operating
180

171

358

344

Selling, general and administrative, including stock-based compensation
155

138

303

293

Depreciation
33

33

66

63

Amortization
112

107

223

211


480

449

950

911

Operating income
284

285

544

545

Other (expense) income:




Equity in losses of investee
(2
)
(2
)
(3
)
(1
)
Gains on financial instruments

3


15

Interest expense, net
(60
)
(50
)
(122
)
(113
)
Foreign currency gain (loss)
1



(1
)
Loss on extinguishment of debt

(16
)

(57
)

(61
)
(65
)
(125
)
(157
)
Income before income taxes
223

220

419

388

Income tax expense
(83
)
(81
)
(157
)
(143
)
Net income
140

139

262

245

Less net income attributable to the noncontrolling interest
(10
)
(13
)
(19
)
(25
)
Net income attributable to QVC, Inc. stockholder
$
130

126

243

220



See accompanying notes to condensed consolidated financial statements.

I-2


QVC, Inc.
Condensed Consolidated Statements of Comprehensive Income
(unaudited)
 
Three months ended June 30,
 
Six months ended June 30,
 
(in millions)
2014

2013

2014

2013

Net income
$
140

139

262

245

Foreign currency translation adjustments
2

(16
)
18

(107
)
Total comprehensive income
142

123

280

138

Comprehensive income attributable to noncontrolling interest
(10
)
(7
)
(22
)
(6
)
Comprehensive income attributable to QVC, Inc. stockholder
$
132

116

258

132



See accompanying notes to condensed consolidated financial statements.

I-3


QVC, Inc.
Condensed Consolidated Statements of Cash Flows
(unaudited)
 
Six months ended June 30,
 
(in millions)
2014

2013

Operating activities:
 
 
Net income
$
262

245

Adjustments to reconcile net income to net cash provided by operating activities:


Equity in losses of investee
3

1

Deferred income taxes
(108
)
(52
)
Foreign currency loss

1

Depreciation
66

63

Amortization
223

211

Change in fair value of financial instruments and noncash interest
4

(11
)
Loss on extinguishment of debt

57

Stock-based compensation
18

19

Change in other long-term liabilities
55

2

Effects of changes in working capital items
26

(94
)
Net cash provided by operating activities
549

442

Investing activities:
 
 
Capital expenditures, net
(57
)
(75
)
Expenditures for cable and satellite television distribution rights, net
(8
)
(26
)
Changes in other noncurrent assets

1

Net cash used in investing activities
(65
)
(100
)
Financing activities:
 
 
Principal payments of debt and capital lease obligations
(1,419
)
(1,695
)
Principal borrowings of debt from senior secured credit facility
554

1,053

Proceeds from issuance of senior secured notes, net of original issue discount
999

1,050

Payment of debt origination fees
(12
)
(16
)
Payment of bond premium fees

(46
)
Other financing activities
(4
)
7

Dividends paid to Liberty
(480
)
(765
)
Dividends paid to noncontrolling interest
(25
)
(25
)
Net cash used in financing activities
(387
)
(437
)
Effect of foreign exchange rate changes on cash and cash equivalents
(6
)
(29
)
Net increase (decrease) in cash and cash equivalents
91

(124
)
Cash and cash equivalents, beginning of period
457

540

Cash and cash equivalents, end of period
$
548

416

Effects of changes in working capital items:
 
 
Decrease in accounts receivable
$
357

346

Increase in inventories
(57
)
(51
)
Increase in prepaid expenses
(10
)
(11
)
Decrease in accounts payable‑trade
(14
)
(112
)
Decrease in accrued liabilities and other
(250
)
(266
)
Effects of changes in working capital items
$
26

(94
)

See accompanying notes to condensed consolidated financial statements.

I-4


QVC, Inc.
Condensed Consolidated Statements of Equity
(unaudited)
 
Common stock
 
Additional paid-in capital

Accumulated deficit

Accumulated other
comprehensive income

Noncontrolling interest

Total equity

(in millions, except share data)
Shares

Amount

Balance, December 31, 2013
1

$

6,703

(620
)
139

119

6,341

Net income



243


19

262

Foreign currency translation adjustments




15

3

18

Dividends paid to Liberty and noncontrolling interest and other



(491
)

(25
)
(516
)
Impact of tax liability allocation and indemnification agreement with Liberty



(14
)


(14
)
Minimum withholding taxes on net share settlements of stock-based compensation


(5
)



(5
)
Excess tax benefit resulting from stock-based compensation


8




8

Stock‑based compensation


18




18

Balance, June 30, 2014
1

$

6,724

(882
)
154

116

6,112


See accompanying notes to condensed consolidated financial statements.

I-5


QVC, Inc.
Notes to Condensed Consolidated Financial Statements
(unaudited)
(1) Basis of Presentation
QVC, Inc. (unless otherwise indicated or required by the context, the terms "we," "our," "us," the "Company" and "QVC" refer to QVC, Inc. and its consolidated subsidiaries) is a retailer of a wide range of consumer products, which are marketed and sold primarily by merchandise-focused televised shopping programs, the Internet and mobile applications. In the United States, QVC's live programming is distributed via its nationally televised shopping program 24 hours per day, 364 days per year ("QVC-U.S."). Internationally, QVC's program services are based in Japan ("QVC-Japan"), Germany ("QVC-Germany"), the United Kingdom ("QVC-U.K.") and Italy ("QVC-Italy"). QVC-Japan distributes live programming 24 hours per day, QVC-Germany distributes its program 24 hours per day with 17 hours of live programming and QVC-U.K. distributes its program 24 hours per day with 17 hours of live programming. QVC-Italy distributes programming live for 17 hours per day on satellite and digital terrestrial television and an additional seven hours per day of recorded programming on satellite and seven hours per day of general interest programming on digital terrestrial television.
The Company also has a joint venture with China Broadcasting Corporation, a limited liability company owned by China National Radio (''CNR''). The Company owns a 49% interest in a CNR subsidiary, CNR Home Shopping Co., Ltd. (''CNRS''). CNRS distributes live programming for 15 hours per day and recorded programming for nine hours per day. This joint venture is accounted for as an equity method investment recorded as equity in (losses) earnings of investee in the condensed consolidated statements of operations.
Additionally, the Company's Japanese operations are conducted through a venture with Mitsui & Co. LTD ("Mitsui") for a television and multimedia retailing service in Japan. QVC-Japan is owned 60% by the Company and 40% by Mitsui. The Company and Mitsui share in all profits and losses based on their respective ownership interests. For both the six months ended June 30, 2014 and 2013, QVC-Japan paid dividends to Mitsui of $25 million, respectively.
We are an indirect wholly owned subsidiary of Liberty Interactive Corporation ("Liberty") (Nasdaq: LINTA, LINTB, LVNTA and LVNTB), which owns interests in a broad range of digital commerce businesses. We are attributed to the Liberty Interactive tracking stock, which tracks the assets and liabilities of Liberty's Interactive Group (the "Interactive Group"). The Interactive Group does not represent a separate legal entity; rather, it represents those businesses, assets and liabilities that are attributed to that group. Liberty also attributes to its Interactive Group those businesses primarily focused on digital commerce and its approximate 38% ownership interest in HSN, Inc. ("HSN"), one of our two closest televised shopping competitors.
In October 2013, Liberty announced that its board had authorized management to pursue a plan to recapitalize its Interactive Group tracking stock into two new tracking stocks, one (currently the Liberty Interactive common stock) to be renamed the QVC Group common stock and the other to be designated as the Liberty Digital Commerce common stock. The Digital Commerce Group would have had attributed to it Liberty's subsidiaries Provide Commerce, Inc. ("Provide"), Backcountry.com, Inc., Bodybuilding.com, LLC, CommerceHub and the Evite.com business, along with cash and certain liabilities. The QVC Group, which is currently known as the Interactive Group, would have attributed to it Liberty’s subsidiary QVC, Inc. and its approximate 38% interest in HSN, Inc., along with cash and certain liabilities.
On July 30, 2014, Liberty announced the execution of a definitive agreement under which FTD Companies, Inc. ("FTD") will acquire Provide. FTD and Liberty expect to complete the transaction by the end of 2014. Liberty still plans to create the QVC Group tracking stock but in light of the pending Provide transaction, and other factors, management is reevaluating the optimal structure and best alignment of the Digital Commerce Group. As a result, the timing of the transition to the QVC Group has been delayed.
On April 16, 2014, QVC announced plans to expand its global presence into France. Similar to its other markets, QVC plans to offer a highly immersive digital shopping experience, with strong integration across e-commerce, TV, mobile and social platforms, with the launch scheduled for the second quarter of 2015.

I-6

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)

The condensed consolidated financial statements include the accounts of the Company and its majority‑owned subsidiaries. All significant intercompany accounts and transactions were eliminated in consolidation.
The accompanying (a) condensed consolidated balance sheet as of December 31, 2013, which has been derived from audited financial statements, and (b) interim unaudited condensed consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles ("U.S. GAAP") for interim financial information and the instructions to Form 10-Q and Article 10 of Regulation S-X as promulgated by the Securities and Exchange Commission. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation of the results for such periods have been included. The results of operations for any interim period are not necessarily indicative of results for the full year. These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto contained in QVC's Annual Report on Form 10-K for the year ended December 31, 2013.
The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates. Estimates include, but are not limited to, sales returns, uncollectible receivables, inventory obsolescence, depreciable lives of fixed assets, internally-developed software, valuation of acquired intangible assets and goodwill, income taxes and stock-based compensation.
On May 28, 2014, the Financial Accounting Standards Board issued Accounting Standards Update (ASU) No. 2014-09, Revenue from Contracts with Customers, which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The new standard is effective for the Company on January 1, 2017. Early application is not permitted. The standard permits the use of either the retrospective or cumulative effect transition method. The Company is evaluating the effect that ASU No. 2014-09 will have on its consolidated financial statements and related disclosures. The Company has not yet selected a transition method nor has it determined the effect of the standard on its ongoing financial reporting.
Certain prior period amounts have been reclassified to conform with current period presentation.
(2) Cable and Satellite Television Distribution Rights, Net
Cable and satellite television distribution rights consisted of the following:
 
June 30,

December 31,

(in millions)
2014

2013

Cable and satellite television distribution rights
$
2,334

2,324

Less accumulated amortization
(1,794
)
(1,700
)
Cable and satellite television distribution rights, net
$
540

624

The Company recorded amortization expense of $46 million and $44 million for the three months ended June 30, 2014 and 2013, respectively, related to cable and satellite television distribution rights. For the six months ended June 30, 2014 and 2013, amortization expense for cable and satellite television distribution rights was $93 million and $86 million, respectively.
As of June 30, 2014, related amortization expense for each of the next five years ended December 31 was as follows (in millions):
Remainder of 2014
$
87

2015
168

2016
162

2017
111

2018
6


I-7

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)

(3) Goodwill
The changes in the carrying amount of goodwill were as follows:
(in millions)
QVC-U.S.

QVC-Japan

QVC-Germany

QVC-U.K.

QVC-Italy

Total

Balance as of December 31, 2013
$
4,190

288

348

216

155

5,197

Exchange rate fluctuations

11

(3
)
6

(1
)
13

Balance as of June 30, 2014
$
4,190

299

345

222

154

5,210

(4) Other Intangible Assets, Net
Other intangible assets consisted of the following:
 
June 30,
 
December 31,
 
 
2014
 
2013
 
(in millions)
Gross
cost

Accumulated
amortization

Other intangible assets, net

Gross
cost

Accumulated
amortization

Other intangible assets, net

Purchased and internally developed software
$
630

(423
)
207

615

(393
)
222

Affiliate and customer relationships
2,451

(1,890
)
561

2,450

(1,802
)
648

Debt origination fees
64

(17
)
47

51

(13
)
38

Trademarks (indefinite life)
2,428


2,428

2,428


2,428


$
5,573

(2,330
)
3,243

5,544

(2,208
)
3,336

The Company recorded amortization expense of $66 million and $63 million for the three months ended June 30, 2014 and 2013, respectively, related to other intangible assets. For the six months ended June 30, 2014 and 2013, amortization expense for other intangible assets was $130 million and $125 million, respectively, related to other intangible assets.
As of June 30, 2014, the related amortization expense and interest expense for each of the next five years ended December 31 was as follows (in millions):
Remainder of 2014
$
146

2015
270

2016
235

2017
135

2018
9


I-8

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)

(5) Accrued Liabilities
Accrued liabilities consisted of the following:
 
June 30,

December 31,

(in millions)
2014

2013

Accounts payable non-trade
188

323

Income taxes
98

126

Accrued compensation and benefits
96

98

Allowance for sales returns
80

108

Accrued interest
78

58

Deferred revenue
73

73

Sales and other taxes
53

79

Other
77

95

 
$
743

960

(6) Long-Term Debt
Long-term debt consisted of the following:
 
June 30,

December 31,

(in millions)
2014

2013

3.125% Senior Secured Notes due 2019, net of original issue discount
$
399


7.5% Senior Secured Notes due 2019, net of original issue discount
761

761

7.375% Senior Secured Notes due 2020
500

500

5.125% Senior Secured Notes due 2022
500

500

4.375% Senior Secured Notes due 2023, net of original issue discount
750

750

4.85% Senior Secured Notes due 2024, net of original issue discount
600


5.95% Senior Secured Notes due 2043, net of original issue discount
300

300

Senior secured credit facility
65

922

Capital lease obligations
73

80

Total debt
3,948

3,813

Less current portion
(11
)
(13
)
Long-term portion of debt and capital lease obligations
$
3,937

3,800

Senior Secured Notes
On March 18, 2014, QVC issued $400 million principal amount of 3.125% Senior Secured Notes due 2019 at an issue price of 99.828% and $600 million principal amount of 4.850% Senior Secured Notes due 2024 at an issue price of 99.927% (collectively, the “Notes”). The Notes are secured by a first-priority lien on the capital stock of QVC, which is the same collateral that secures QVC's existing secured indebtedness and certain future indebtedness. The net proceeds from the offerings were used to repay indebtedness under QVC’s senior secured credit facility and for working capital and other general corporate purposes. Interest is payable semi-annually.
Senior Secured Credit Facility
QVC had approximately $1.9 billion available under the terms of the Company's senior secured credit facility at June 30, 2014. The interest rate on the senior secured credit facility was 1.9% at June 30, 2014.

I-9

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)

Other Debt Related Information
QVC was in compliance with all of its debt covenants at June 30, 2014.
During the quarter, there were no significant changes to QVC's debt credit ratings.
The weighted average rate applicable to all of the outstanding debt (excluding capital leases) was 5.5% as of June 30, 2014.
(7) Leases and Transponder Service Arrangements
Future minimum payments under noncancelable operating leases and capital transponder leases with initial terms of one year or more at June 30, 2014 consisted of the following:
(in millions)
Capital transponders

Operating leases

Remainder of 2014
$
7

10

2015
11

15

2016
11

13

2017
11

10

2018
12

11

Thereafter
28

101

Total
$
80

160

The Company has entered into ten separate agreements with transponder suppliers to transmit its signals in the U.S., Germany and the U.K. at an aggregate monthly cost of $1 million. Depreciation expense related to the transponders was $3 million for both the three months ended June 30, 2014 and 2013, respectively. For both the six months ended June 30, 2014 and 2013, depreciation expense related to the transponders was $6 million, respectively. Total future minimum capital lease payments of $80 million include $7 million of imputed interest. The transponder service agreements for our U.S. transponders expire in 2019 through 2020. The transponder service agreements for our international transponders expire in December 2014 through 2022.
Expenses for operating leases, principally for data processing equipment and facilities and for satellite uplink service agreements, amounted to $7 million and $6 million for the three months ended June 30, 2014 and 2013, respectively. For both the six months ended June 30, 2014 and 2013, expenses for operating leases was $14 million, respectively.
(8) Income Taxes
The Company calculates its interim income tax provision by applying its best estimate of the annual expected effective tax rate to its ordinary year-to-date income or loss. The tax or benefit related to significant, unusual or extraordinary items that will be separately reported or reported net of their related tax effect are individually computed and recognized in the interim period in which those items occur.
The computation of the annual estimated effective tax rate at each interim period requires certain estimates and significant judgment including, but not limited to, the expected operating income for the year, projections of the proportion of income earned and taxed in foreign jurisdictions, permanent and temporary differences as a result of differences between amounts measured and recognized in accordance with tax laws and financial accounting standards, and the likelihood of recovering deferred tax assets. The accounting estimates used to compute the provision for income taxes may change as new events occur, additional information is obtained or as the tax environment changes. To the extent that the estimated annual effective tax rate changes during a quarter, the effect of the change on the prior quarters is included in the tax expense for the current quarter.
For the three months ended June 30, 2014, the Company recorded a tax provision of $83 million, which represented an effective tax rate of 37.2%. For the six months ended June 30, 2014, the Company recorded a tax provision of $157 million, which represented an effective tax rate of 37.5%. These rates differ from the U.S. federal income tax rate of 35.0% due primarily to state tax expense.

I-10

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)

QVC is party to ongoing discussions with the Internal Revenue Service under the Compliance Assurance Process audit program. The Company files Federal tax returns on a consolidated basis with its parent company, Liberty. The Company, or one of its subsidiaries, files income tax returns in various states and foreign jurisdictions. As of June 30, 2014, the Company, or one of its subsidiaries, was under examination in California, Minnesota, New Jersey, New York, the City of New York and Pennsylvania, as well as in Germany, the U.K, and Italy.
The amounts of the tax-related balances due to Liberty at June 30, 2014 and December 31, 2013 were $22 million and $78 million, respectively, and were included in accrued liabilities in the accompanying condensed consolidated balance sheets.
The Company previously entered into a Tax Liability Allocation and Indemnification Agreement (the “Tax Agreement”) with Liberty. The Tax Agreement establishes the methodology for the calculation and payment of income taxes in connection with the consolidation of the Company with Liberty for income tax purposes. Generally, the Tax Agreement provides that the Company will pay Liberty an amount equal to the tax liability, if any, that it would have if it were to file as a consolidated group separate and apart from Liberty, with exceptions for the treatment and timing of certain items, including but not limited to deferred intercompany transactions, credits, and net operating and capital losses. To the extent that the separate company tax expense is different from the payment terms of the Tax Agreement, the difference is recorded as either a dividend or capital contribution.
(9) Commitments and Contingencies
The Company has contingent liabilities related to legal and tax proceedings and other matters arising in the ordinary course of business. Although it is reasonably possible the Company may incur losses upon conclusion of such matters, an estimate of any loss or range of loss cannot be made. In the opinion of management, it is expected that the amounts, if any, which may be required to satisfy such contingencies will not be material in relation to the accompanying condensed consolidated financial statements.
Network and information systems, including the Internet and telecommunication systems, third party delivery services and other technologies are critical to our business activities. Substantially all our customer orders, fulfillment and delivery services are dependent upon the use of network and information systems, including the use of third party telecommunication and delivery service providers. If information systems including the Internet or telecommunication services are disrupted, or if the third party delivery services experience a disruption in their transportation delivery services, we could face a significant disruption in fulfilling our customer orders and shipment of our products. We have active disaster recovery programs in place to help mitigate risks associated with these critical business activities.
(10) Assets and Liabilities Measured at Fair Value
For assets and liabilities required to be reported or disclosed at fair value, U.S. GAAP provides a hierarchy that prioritizes inputs to valuation techniques used to measure fair value into three broad levels. Level 1 inputs are quoted market prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 2 inputs, other than quoted market prices included within Level 1, are observable for the asset or liability, either directly or indirectly. Level 3 inputs are unobservable inputs for the asset or liability.

I-11

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)

The Company's assets and liabilities measured or disclosed at fair value were as follows:


Fair value measurements
at June 30, 2014 using
 
(in millions)
Total

Quoted prices
in active
markets for
identical
assets
(Level 1)

Significant
other
observable
inputs
(Level 2)

Significant
unobservable
inputs
(Level 3)

Current assets:




Cash equivalents
$
463

463



Long-term liabilities:




Debt (note 6)
4,071


4,071




Fair value measurements
at December 31, 2013 using
 
(in millions)
Total

Quoted prices
in active
markets for
identical
assets
(Level 1)

Significant
other
observable
inputs
(Level 2)

Significant
unobservable
inputs
(Level 3)

Current assets:




Cash equivalents
$
342

342



Long-term liabilities:








Debt (note 6)
3,783


3,783


The majority of the Company's Level 2 financial assets and liabilities are debt instruments with quoted market prices that are not considered to be traded on "active markets," as defined in U.S. GAAP. Accordingly, the financial instruments are reported in the foregoing tables as Level 2 fair value instruments.
(11) Information about QVC's Operating Segments
Each of the Company's operating segments are retailers of a wide range of consumer products, which are marketed and sold primarily by merchandise-focused televised-shopping programs as well as via the Internet and mobile applications in certain markets. The Company has operations in the United States, Japan, Germany, the United Kingdom and Italy. The Company has identified five reportable segments: the United States, Japan, Germany, the United Kingdom and Italy.
The Company evaluates performance and makes decisions about allocating resources to its operating segments based on financial measures such as net revenue, Adjusted OIBDA, gross margin, average sales price per unit, number of units shipped and revenue or sales per subscriber equivalent. The Company defines Adjusted OIBDA as revenue less cost of sales, operating expenses, and selling, general and administrative expenses (excluding stock-based compensation). The Company believes this measure is an important indicator of the operational strength and performance of its segments, including the ability to service debt and fund capital expenditures. In addition, this measure allows management to view operating results and perform analytical comparisons and benchmarking among our businesses and identify strategies to improve performance. This measure of performance excludes depreciation, amortization and stock-based compensation, that are included in the measurement of operating income pursuant to U.S. GAAP. Accordingly, Adjusted OIBDA should be considered in addition to, but not as a substitute for, operating income, net income, cash flow provided by operating activities and other measures of financial performance prepared in accordance with U.S. GAAP.

I-12

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)

Performance measures
 
Three months ended June 30,
 
 
Six months ended June 30,
 
 
2014
 
2013
 
 
2014
 
2013
 
(in millions)
Net
revenue

Adjusted
OIBDA

Net
revenue

Adjusted
OIBDA

 
Net
revenue

Adjusted
OIBDA

Net
revenue

Adjusted
OIBDA

QVC-U.S.
$
1,352

325

1,312

320

 
2,657

626

2,609

611

QVC-Japan
223

43

260

57

 
457

90

516

111

QVC-Germany
227

40

207

35

 
477

79

457

78

QVC-U.K.
178

33

153

26

 
343

60

293

45

QVC-Italy
34

(2
)
29

(4
)
 
66

(4
)
60

(7
)
Consolidated QVC
$
2,014

439

1,961

434

 
4,000

851

3,935

838

Net revenue amounts by product category are not available from our general purpose financial statements.
Other information
 
Three months ended June 30,
 
 
Six months ended June 30,
 
 
2014
 
2013
 
 
2014
 
2013
 
(in millions)
Depreciation

Amortization

Depreciation

Amortization

 
Depreciation

Amortization

Depreciation

Amortization

QVC-U.S.
$
14

99

14

91

 
27

192

27

179

QVC-Japan
4

2

5

2

 
9

4

8

4

QVC-Germany
8

8

8

9

 
16

19

16

18

QVC-U.K.
4

3

5

3

 
8

7

9

6

QVC-Italy
3


1

2

 
6

1

3

4

Consolidated QVC
$
33

112

33

107

 
66

223

63

211

 
Six months ended June 30,
 
Year ended December 31,
 
 
2014
 
2013
 
(in millions)
Total
assets

Capital
expenditures, net

Total
assets

Capital
expenditures, net

QVC-U.S.
$
9,933

38

10,322

123

QVC-Japan
732

(1
)
732

16

QVC-Germany
1,103

4

1,109

28

QVC-U.K.
628

6

613

16

QVC-Italy
271

10

280

28

Consolidated QVC
$
12,667

57

13,056

211


I-13

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)

Long-lived assets, net of accumulated depreciation, by geographic area were as follows:
 
June 30,

December 31,

(in millions)
2014

2013

QVC-U.S.
$
436

448

QVC-Japan
218

220

QVC-Germany
225

244

QVC-U.K.
129

129

QVC-Italy
68

65

Consolidated QVC
$
1,076

1,106

The following table provides a reconciliation of Adjusted OIBDA to income before income taxes:
 
Three months ended June 30,
 
Six months ended June 30,
 
(in millions)
2014

2013

2014

2013

Adjusted OIBDA
$
439

434

851

838

Stock‑based compensation
(10
)
(9
)
(18
)
(19
)
Depreciation and amortization
(145
)
(140
)
(289
)
(274
)
Equity in losses of investee
(2
)
(2
)
(3
)
(1
)
Gains on financial instruments

3


15

Interest expense, net
(60
)
(50
)
(122
)
(113
)
Foreign currency gain (loss)
1



(1
)
Loss on extinguishment of debt

(16
)

(57
)
Income before income taxes
$
223

220

419

388

(12) Other Comprehensive Income
The change in the component of accumulated other comprehensive income, net of taxes ("AOCI"), is summarized as follows:
(in millions)
Foreign currency translation adjustments

AOCI

Balance at January 1, 2013
$
186

186

Other comprehensive loss attributable to QVC, Inc. stockholder
(88
)
(88
)
Balance at June 30, 2013
98

98

 
 
 
Balance at January 1, 2014
$
139

139

Other comprehensive income attributable to QVC, Inc. stockholder
15

15

Balance at June 30, 2014
154

154


I-14

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)

The component of other comprehensive income is reflected in QVC's condensed consolidated statements of comprehensive income, net of taxes. The following table summarizes the tax effects related to the component of other comprehensive income:
(in millions)
Before-tax amount

Tax (expense) benefit

Net-of-tax amount

Three months ended June 30, 2014:



Foreign currency translation adjustments
$
2


2

Other comprehensive income
2


2

 
 
 
 
Three months ended June 30, 2013:



Foreign currency translation adjustments
$
(13
)
(3
)
(16
)
Other comprehensive loss
(13
)
(3
)
(16
)
 
 
 
 
Six months ended June 30, 2014:



Foreign currency translation adjustments
$
21

(3
)
18

Other comprehensive income (loss)
21

(3
)
18

 
 
 
 
Six months ended June 30, 2013:
 
 
 
Foreign currency translation adjustments
$
(129
)
22

(107
)
Other comprehensive (loss) income
(129
)
22

(107
)
(13) Subsequent Events
QVC declared and paid dividends to Liberty in the amount of $133 million subsequent to June 30, 2014.
(14) Guarantor/Non-guarantor Subsidiary Financial Information
The following information contains the condensed consolidating financial statements for the Company, the parent on a stand-alone basis (QVC, Inc.), the combined subsidiary guarantors (Affiliate Relations Holdings, Inc.; Affiliate Investment, Inc.; AMI 2, Inc.; ER Marks, Inc.; QVC International LLC; QVC Rocky Mount, Inc. and QVC San Antonio, LLC) and the combined non-guarantor subsidiaries pursuant to Rule 3-10 of Regulation S-X. Certain non-guarantor subsidiaries are majority-owned by QVC International LLC, which is a guarantor subsidiary.
These condensed consolidating financial statements have been prepared from the Company's financial information on the same basis of accounting as the Company's condensed consolidated financial statements. The principal elimination entries relate to investments in subsidiaries and intercompany balances and transactions, such as management fees, royalty revenue and expense, interest income and expense and gains on intercompany asset transfers. Goodwill and other intangible assets have been allocated to the subsidiaries based on management’s estimates. Certain costs have been partially allocated to all of the subsidiaries of the Company.
During the three months ended June 30, 2014, an intangible asset held by certain non-guarantor subsidiaries was sold to QVC, Inc. resulting in a gain of $20 million reflected in intercompany interest and other income for the non-guarantor subsidiaries and also included in equity in earnings of subsidiaries for the subsidiary guarantors.  The gain is eliminated in the eliminations column.  The impact of these earnings has been eliminated in the presentation of intangible assets and equity in earnings of subsidiaries of the parent company.
The subsidiary guarantors are 100% owned by the Company. All guarantees are full and unconditional and are joint and several. There are no significant restrictions on the ability of the Company to obtain funds from its U.S. subsidiaries, including the guarantors, by dividend or loan. The Company has not presented separate notes and other disclosures concerning the subsidiary guarantors as the Company has determined that such material information is available in the notes to the Company's condensed consolidated financial statements.

I-15

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)

The Company adjusted the previously reported consolidating financial statements to correctly classify transactions among QVC Inc., the combined subsidiary guarantors and the combined non-guarantor subsidiaries.
The adjustments to the condensed consolidating statements of operations:
attributed net revenue of $58 million and operating expenses of $9 million from QVC, Inc. to the combined non-guarantor subsidiaries for the three months ended June 30, 2013;
recognized equal and offsetting increases in the equity in earnings of subsidiaries of QVC, Inc. with a corresponding elimination for the three months ended June 30, 2013;
attributed net revenue of $112 million, cost of goods sold of $11 million and operating expenses of $17 million from QVC, Inc. to the combined non-guarantor subsidiaries for the six months ended June 30, 2013; and
recognized equal and offsetting increases in the equity in earnings of subsidiaries of QVC, Inc. with a corresponding elimination for the six months ended June 30, 2013.
The adjustments to the condensed consolidating statements of cash flows for the six months ended June 30, 2013:
attributed net cash provided by operating activities of $83 million from QVC, Inc. to the combined non-guarantor subsidiaries primarily related to revenue net of cost of goods sold and operating expenses;
decreased net cash provided by investing activities of $34 million of QVC, Inc. with an equal and offsetting elimination; and
increased net cash provided by financing activities of $117 million of QVC, Inc. and decreased net cash used in financing activities of $83 million of the non-guarantor subsidiaries, all with equal and offsetting eliminations.
The adjustments had no impact to the Company's condensed consolidated balance sheets, condensed consolidated statements of operations, condensed consolidated statements of comprehensive income, condensed consolidated statements of changes in equity or condensed consolidated statements of cash flows for any current and previously reported period.

I-16

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)


Condensed consolidating balance sheets
June 30, 2014
 
(in millions)
Parent
issuer-
QVC, Inc.

Combined
subsidiary
guarantors

Combined
non-guarantor
subsidiaries

Eliminations

Consolidated-
QVC, Inc. and
subsidiaries

Assets
Current assets:





Cash and cash equivalents
$
18

162

368


548

Restricted cash
11


3


14

Accounts receivable, net
490


266


756

Inventories
725


264


989

Deferred income taxes
147


18


165

Prepaid expenses
28


29


57

Total current assets
1,419

162

948


2,529

Property and equipment, net
253

66

757


1,076

Cable and satellite television distribution rights, net

441

99


540

Goodwill
4,169


1,041


5,210

Other intangible assets, net
1,092

2,049

102


3,243

Other noncurrent assets
9


60


69

Investments in subsidiaries
4,893

1,601


(6,494
)

Total assets
$
11,835

4,319

3,007

(6,494
)
12,667

Liabilities and equity
Current liabilities:





Current portion of debt and capital lease obligations
$
2


9


11

Accounts payable-trade
275


195


470

Accrued liabilities
150

86

507


743

Intercompany accounts payable (receivable)
1,084

(814
)
(270
)


Total current liabilities
1,511

(728
)
441


1,224

Long-term portion of debt and capital lease obligations
3,886


51


3,937

Deferred compensation
14




14

Deferred income taxes
319

901

3


1,223

Other long-term liabilities
109


48


157

Total liabilities
5,839

173

543


6,555

Equity:





QVC, Inc. stockholder's equity
5,996

4,146

2,348

(6,494
)
5,996

Noncontrolling interest


116


116

Total equity
5,996

4,146

2,464

(6,494
)
6,112

Total liabilities and equity
$
11,835

4,319

3,007

(6,494
)
12,667


I-17

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)


Condensed consolidating balance sheets
December 31, 2013
 
(in millions)
Parent
issuer-
QVC, Inc.

Combined
subsidiary
guarantors

Combined
non-guarantor
subsidiaries

Eliminations

Consolidated-
QVC, Inc. and
subsidiaries

Assets
Current assets:





Cash and cash equivalents
$
78

133

246


457

Restricted cash
11


3


14

Accounts receivable, net
816


295


1,111

Inventories
684


247


931

Deferred income taxes
146


16


162

Prepaid expenses
20


27


47

Total current assets
1,755

133

834


2,722

Property and equipment, net
265

67

774


1,106

Cable and satellite television distribution rights, net

510

114


624

Goodwill
4,169


1,028


5,197

Other intangible assets, net
1,128

2,050

158


3,336

Other noncurrent assets
8


63


71

Investments in subsidiaries
4,894

1,628


(6,522
)

Total assets
$
12,219

4,388

2,971

(6,522
)
13,056

Liabilities and equity
Current liabilities:





Current portion of debt and capital lease obligations
$
2


11


13

Accounts payable-trade
336


158


494

Accrued liabilities
393

96

471


960

Intercompany accounts payable (receivable)
1,019

(879
)
(140
)


Total current liabilities
1,750

(783
)
500


1,467

Long-term portion of debt and capital lease obligations
3,745


55


3,800

Deferred compensation
13


1


14

Deferred income taxes
399

923

4


1,326

Other long-term liabilities
90


18


108

Total liabilities
5,997

140

578


6,715

Equity:





QVC, Inc. stockholder's equity
6,222

4,248

2,274

(6,522
)
6,222

Noncontrolling interest


119


119

Total equity
6,222

4,248

2,393

(6,522
)
6,341

Total liabilities and equity
$
12,219

4,388

2,971

(6,522
)
13,056


I-18

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)


Condensed consolidating statements of operations
Three months ended June 30, 2014
 
(in millions)
Parent
issuer-
QVC, Inc.

Combined
subsidiary
guarantors

Combined
non-guarantor
subsidiaries

Eliminations

Consolidated-
QVC, Inc. and
subsidiaries

Net revenue
$
1,368

187

692

(233
)
2,014

Cost of goods sold
850

23

432

(55
)
1,250

Gross profit
518

164

260

(178
)
764

Operating expenses:





Operating
42

49

89


180

Selling, general and administrative, including stock-based compensation
243

1

89

(178
)
155

Depreciation
10

1

22


33

Amortization
58

38

16


112

Intercompany management expense (income)
20

(5
)
(15
)



373

84

201

(178
)
480

Operating income
145

80

59


284

Other (expense) income:





Equity in losses of investee


(2
)

(2
)
Interest expense, net
(60
)



(60
)
Foreign currency (loss) gain
(1
)

2


1

Intercompany interest and other (expense) income
(5
)
13

12

(20
)


(66
)
13

12

(20
)
(61
)
Income before income taxes
79

93

71

(20
)
223

Income tax expense
(27
)
(28
)
(28
)

(83
)
Equity in earnings of subsidiaries, net of tax
88

29


(117
)

Net income
140

94

43

(137
)
140

Less net income attributable to the noncontrolling interest
(10
)

(10
)
10

(10
)
Net income attributable to QVC, Inc. stockholder
$
130

94

33

(127
)
130


I-19

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)


Condensed consolidating statements of operations - Adjusted
Three months ended June 30, 2013
 
(in millions)
Parent
issuer-
QVC, Inc.

Combined
subsidiary
guarantors

Combined
non-guarantor
subsidiaries

Eliminations

Consolidated-
QVC, Inc. and
subsidiaries

Net revenue
$
1,326

182

681

(228
)
1,961

Cost of goods sold
836

23

427

(59
)
1,227

Gross profit
490

159

254

(169
)
734

Operating expenses:





Operating
38

48

85


171

Selling, general and administrative, including stock-based compensation
227


80

(169
)
138

Depreciation
9

2

22


33

Amortization
51

36

20


107

Intercompany management expense (income)
15

(4
)
(11
)



340

82

196

(169
)
449

Operating income
150

77

58


285

Other (expense) income:





Equity in losses of investee


(2
)

(2
)
Gains on financial instruments


3


3

Interest (expense) income, net
(50
)
(1
)
1


(50
)
Foreign currency (loss) gain
(1
)

1



Loss on extinguishment of debt
(16
)



(16
)
Intercompany interest and other (expense) income
(4
)
12

(8
)



(71
)
11

(5
)

(65
)
Income before income taxes
79

88

53


220

Income tax expense
(21
)
(32
)
(28
)

(81
)
Equity in earnings of subsidiaries, net of tax
81

11


(92
)

Net income
139

67

25

(92
)
139

Less net income attributable to the noncontrolling interest
(13
)

(13
)
13

(13
)
Net income attributable to QVC, Inc. stockholder
$
126

67

12

(79
)
126


I-20

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)


Condensed consolidating statements of operations
Six months ended June 30, 2014
 
(in millions)
Parent
issuer-
QVC, Inc.

Combined
subsidiary
guarantors

Combined
non-guarantor
subsidiaries

Eliminations

Consolidated-
QVC, Inc. and
subsidiaries

Net revenue
$
2,692

364

1,399

(455
)
4,000

Cost of goods sold
1,692

48

878

(112
)
2,506

Gross profit
1,000

316

521

(343
)
1,494

Operating expenses:





Operating
82

95

181


358

Selling, general and administrative, including stock-based compensation
466

(1
)
181

(343
)
303

Depreciation
19

3

44


66

Amortization
110

77

36


223

Intercompany management expense (income)
40

(8
)
(32
)



717

166

410

(343
)
950

Operating income
283

150

111


544

Other (expense) income:





Equity in losses of investee


(3
)

(3
)
Interest expense, net
(113
)

(9
)

(122
)
Foreign currency (loss) gain
(3
)

3



Intercompany interest and other (expense) income
(10
)
26

4

(20
)


(126
)
26

(5
)
(20
)
(125
)
Income before income taxes
157

176

106

(20
)
419

Income tax expense
(7
)
(52
)
(98
)

(157
)
Equity in earnings (losses) of subsidiaries, net of tax
112

(19
)

(93
)

Net income
262

105

8

(113
)
262

Less net income attributable to the noncontrolling interest
(19
)

(19
)
19

(19
)
Net income (loss) attributable to QVC, Inc. stockholder
$
243

105

(11
)
(94
)
243

The increase in tax expense of the combined non-guarantor subsidiaries compared to the same period in the prior year was primarily due to an unfavorable tax audit settlement in one of our European subsidiaries. This also resulted in a tax benefit for QVC, Inc. as a result of the corresponding foreign tax credit in the U.S.

I-21

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)


Condensed consolidating statements of operations - Adjusted
Six months ended June 30, 2013
 
(in millions)
Parent
issuer-
QVC, Inc.

Combined
subsidiary
guarantors

Combined
non-guarantor
subsidiaries

Eliminations

Consolidated-
QVC, Inc. and
subsidiaries

Net revenue
$
2,640

365

1,389

(459
)
3,935

Cost of goods sold
1,679

49

871

(120
)
2,479

Gross profit
961

316

518

(339
)
1,456

Operating expenses:





Operating
75

93

176


344

Selling, general and administrative, including stock-based compensation
463


169

(339
)
293

Depreciation
19

3

41


63

Amortization
102

70

39


211

Intercompany management expense (income)
32

(7
)
(25
)



691

159

400

(339
)
911

Operating income
270

157

118


545

Other (expense) income:





Equity in losses of investee


(1
)

(1
)
Gains on financial instruments
12


3


15

Interest expense, net
(112
)
(1
)


(113
)
Foreign currency (loss) gain
(2
)
(1
)
2


(1
)
Loss on extinguishment of debt
(57
)



(57
)
Intercompany interest and other (expense) income
(7
)
25

(18
)



(166
)
23

(14
)

(157
)
Income before income taxes
104

180

104


388

Income tax expense
(32
)
(60
)
(51
)

(143
)
Equity in earnings of subsidiaries, net of tax
173

26


(199
)

Net income
245

146

53

(199
)
245

Less net income attributable to the noncontrolling interest
(25
)

(25
)
25

(25
)
Net income attributable to QVC, Inc. stockholder
$
220

146

28

(174
)
220


I-22

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)


Condensed consolidating statements of comprehensive income
Three months ended June 30, 2014
 
(in millions)
Subsidiary
issuer-
QVC, Inc.

Combined
subsidiary
guarantors

Combined
non-guarantor
subsidiaries

Eliminations

Consolidated-
QVC, Inc. and
subsidiaries

Net income
$
140

94

43

(137
)
140

Foreign currency translation adjustments
2


2

(2
)
2

Total comprehensive income
142

94

45

(139
)
142

Comprehensive income attributable to noncontrolling interest
(10
)

(10
)
10

(10
)
Comprehensive income attributable to QVC, Inc. stockholder
$
132

94

35

(129
)
132


Condensed consolidating statements of comprehensive income - Adjusted
Three months ended June 30, 2013
 
(in millions)
Subsidiary
issuer-
QVC, Inc.

Combined
subsidiary
guarantors

Combined
non-guarantor
subsidiaries

Eliminations

Consolidated-
QVC, Inc. and
subsidiaries

Net income
$
139

67

25

(92
)
139

Foreign currency translation adjustments
(16
)

(16
)
16

(16
)
Total comprehensive income
123

67

9

(76
)
123

Comprehensive income attributable to noncontrolling interest
(7
)

(7
)
7

(7
)
Comprehensive income attributable to QVC, Inc. stockholder
$
116

67

2

(69
)
116


I-23

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)


Condensed consolidating statements of comprehensive income
Six months ended June 30, 2014
 
(in millions)
Subsidiary
issuer-
QVC, Inc.

Combined
subsidiary
guarantors

Combined
non-guarantor
subsidiaries

Eliminations

Consolidated-
QVC, Inc. and
subsidiaries

Net income
$
262

105

8

(113
)
262

Foreign currency translation adjustments
18


18

(18
)
18

Total comprehensive income
280

105

26

(131
)
280

Comprehensive income attributable to noncontrolling interest
(22
)

(22
)
22

(22
)
Comprehensive income attributable to QVC, Inc. stockholder
$
258

105

4

(109
)
258


Condensed consolidating statements of comprehensive income - Adjusted
Six months ended June 30, 2013
 
(in millions)
Subsidiary
issuer-
QVC, Inc.

Combined
subsidiary
guarantors

Combined
non-guarantor
subsidiaries

Eliminations

Consolidated-
QVC, Inc. and
subsidiaries

Net income
$
245

146

53

(199
)
245

Foreign currency translation adjustments
(107
)

(107
)
107

(107
)
Total comprehensive income (loss)
138

146

(54
)
(92
)
138

Comprehensive income attributable to noncontrolling interest
(6
)

(6
)
6

(6
)
Comprehensive income (loss) attributable to QVC, Inc. stockholder
$
132

146

(60
)
(86
)
132



I-24

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)


Condensed consolidating statements of cash flows
Six months ended June 30, 2014
 
(in millions)
Parent
issuer-
QVC, Inc.

Combined
subsidiary
guarantors

Combined
non-guarantor
subsidiaries

Eliminations

Consolidated-
QVC, Inc. and
subsidiaries

Operating activities:










Net cash provided by operating activities
$
217

172

160


549

Investing activities:










Capital expenditures, net
(74
)
(1
)
38

(20
)
(57
)
Expenditures for cable and satellite television distribution rights, net

(8
)


(8
)
Intercompany investing activities
114

27


(141
)

Net cash provided by (used in) investing activities
40

18

38

(161
)
(65
)
Financing activities:










Principal payments of debt and capital lease obligations
(1,414
)

(5
)

(1,419
)
Principal borrowings of debt from senior secured credit facility
554




554

Proceeds from issuance of senior secured notes, net of original issue discount
999




999

Payment of debt origination fees
(12
)



(12
)
Other financing activities
(4
)



(4
)
Dividends paid to Liberty
(480
)



(480
)
Dividends paid to noncontrolling interest


(25
)

(25
)
Net short-term intercompany debt borrowings (repayments)
65

65

(130
)


Intercompany financing activities
(25
)
(226
)
90

161


Net cash used in financing activities
(317
)
(161
)
(70
)
161

(387
)
Effect of foreign exchange rate changes on cash and cash equivalents


(6
)

(6
)
Net (decrease) increase in cash and cash equivalents
(60
)
29

122


91

Cash and cash equivalents, beginning of period
78

133

246


457

Cash and cash equivalents, end of period
$
18

162

368


548


I-25

QVC, Inc.
Notes to Condensed Consolidated Financial Statements (continued)
(unaudited)


Condensed consolidating statements of cash flows - Adjusted
Six months ended June 30, 2013
 
(in millions)
Parent
issuer-
QVC, Inc.

Combined
subsidiary
guarantors

Combined
non-guarantor
subsidiaries

Eliminations

Consolidated-
QVC, Inc. and
subsidiaries

Operating activities:





Net cash provided by operating activities
$
275

115

52


442

Investing activities:





Capital expenditures, net
(33
)

(42
)

(75
)
Expenditures for cable and satellite television distribution rights, net

(25
)
(1
)

(26
)
Changes in other noncurrent assets
4


(3
)

1

Intercompany investing activities
258

149


(407
)

Net cash provided by (used in) investing activities
229

124

(46
)
(407
)
(100
)
Financing activities:










Principal payments of debt and capital lease obligations
(1,690
)

(5
)

(1,695
)
Principal borrowings of debt from senior secured credit facility
1,053




1,053

Proceeds from issuance of senior secured notes, net of original issue discount
1,050




1,050

Payment of debt origination fees
(16
)



(16
)
Payment of bond premium fees
(46
)



(46
)
Other financing activities
7




7

Dividends paid to Liberty
(765
)



(765
)
Dividends paid to noncontrolling interest


(25
)

(25
)
Net short-term intercompany debt (repayments) borrowings
(21
)
86

(65
)


Intercompany financing activities
(143
)
(326
)
62

407


Net cash used in financing activities
(571
)
(240
)
(33
)
407

(437
)
Effect of foreign exchange rate changes on cash and cash equivalents


(29
)

(29
)
Net decrease in cash and cash equivalents
(67
)
(1
)
(56
)

(124
)
Cash and cash equivalents, beginning of period
75

165

300


540

Cash and cash equivalents, end of period
$
8

164

244


416



I-26


Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations
Certain statements in this Quarterly Report on Form 10-Q constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding our business, product and marketing strategies; Liberty’s proposed Recapitalization of its Liberty Interactive Group tracking stock into the QVC Group tracking stock and a new Liberty Digital Commerce tracking stock; new service offerings; revenue growth and subscriber trends; the recoverability of our goodwill and other long-lived assets; our projected sources and uses of cash and the anticipated impact of certain contingent liabilities related to legal and tax proceedings and other matters arising in the ordinary course of business. Where, in any forward-looking statement, we express an expectation or belief as to future results or events, such expectation or belief is expressed in good faith and believed to have a reasonable basis, but there can be no assurance that the expectation or belief will result or be achieved or accomplished. The following include some but not all of the factors that could cause actual results or events to differ materially from those anticipated:
customer demand for our products and services and our ability to adapt to changes in demand;
competitor responses to our products and services;
increased digital TV penetration and the impact on channel positioning of our programs;
the levels of online traffic on our websites and our ability to convert visitors into consumers or contributors;
uncertainties inherent in the development and integration of new business lines and business strategies;
our future financial performance, including availability, terms and deployment of capital;
our ability to successfully integrate and recognize anticipated efficiencies and benefits from the businesses we acquire;
the ability of suppliers and vendors to deliver products, equipment, software and services;
the outcome of any pending or threatened litigation;
availability of qualified personnel;
changes in, or failure or inability to comply with, government regulations, including, without limitation, regulations of the FCC, and adverse outcomes from regulatory proceedings;
changes in the nature of key strategic relationships with partners, distributors, suppliers and vendors;
general economic and business conditions and industry trends;
consumer spending levels, including the availability and amount of individual consumer debt;
advertising spending levels;
changes in distribution and viewing of television programming, including the expanded deployment of personal video recorders, video on demand and IP television;
rapid technological changes;
failure to protect the security of personal information about our customers, subjecting us to potentially costly government enforcement actions or private litigation and reputational damage;
the regulatory and competitive environment of the industries in which we operate;
threatened terrorist attacks, political unrest in international markets and ongoing military action around the world;
fluctuation in foreign currency exchange rates; and
Liberty's dependence on our cash flow for servicing its debt and for other purposes.

I-27


For additional risk factors, please see Part I, Item I of our Annual Report on Form 10-K for the year ended December 31, 2013. These forward-looking statements and such risks, uncertainties and other factors speak only as of the date of this Quarterly Report, and we expressly disclaim any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein, to reflect any change in our expectations with regard thereto, or any other change in events, conditions or circumstances on which any such statement is based.
The following discussion and analysis provides information concerning our results of operations and financial condition. This discussion should be read in conjunction with our accompanying condensed consolidated financial statements and the notes thereto and our Annual Report on Form 10-K for the year ended December 31, 2013.
Overview
QVC, Inc. (unless otherwise indicated or required by the context, the terms "we," "our," "us," the "Company" and "QVC" refer to QVC, Inc. and its consolidated subsidiaries) is a retailer of a wide range of consumer products, which are marketed and sold primarily by merchandise-focused televised shopping programs, the Internet and mobile applications. In the United States, QVC's live programming is distributed via its nationally televised shopping program 24 hours per day, 364 days per year ("QVC-U.S."). Internationally, QVC's program services are based in Japan ("QVC-Japan"), Germany ("QVC-Germany"), the United Kingdom ("QVC-U.K.") and Italy ("QVC-Italy"). QVC-Japan distributes live programming 24 hours per day, QVC-Germany distributes its program 24 hours per day with 17 hours of live programming and QVC-U.K. distributes its program 24 hours per day with 17 hours of live programming. QVC-Italy distributes programming live for 17 hours per day on satellite and digital terrestrial television and an additional seven hours per day of recorded programming on satellite and seven hours per day of general interest programming on digital terrestrial television.
The Company also has a joint venture with China Broadcasting Corporation, a limited liability company owned by China National Radio (''CNR''). The Company owns a 49% interest in a CNR subsidiary, CNR Home Shopping Co., Ltd. (''CNRS''). CNRS distributes live programming for 15 hours per day and recorded programming for nine hours per day. This joint venture is accounted for as an equity method investment recorded as equity in (losses) earnings of investee in the condensed consolidated statements of operations.
Additionally, the Company's Japanese operations are conducted through a venture with Mitsui & Co. LTD ("Mitsui") for a television and multimedia retailing service in Japan. QVC-Japan is owned 60% by the Company and 40% by Mitsui. The Company and Mitsui share in all profits and losses based on their respective ownership interests. For both the six months ended June 30, 2014 and 2013, QVC-Japan paid dividends to Mitsui of $25 million, respectively.
We are an indirect wholly owned subsidiary of Liberty Interactive Corporation ("Liberty") (Nasdaq: LINTA, LINTB, LVNTA and LVNTB), which owns interests in a broad range of digital commerce businesses. We are currently attributed to the Liberty Interactive tracking stock, which tracks the assets and liabilities of Liberty's Interactive Group (the "Interactive Group"). The Interactive Group does not represent a separate legal entity; rather, it represents those businesses, assets and liabilities that are attributed to that group. Liberty also attributes to its Interactive Group those businesses primarily focused on digital commerce and its approximate 38% ownership interest in HSN, Inc. ("HSN"), one of our two closest televised shopping competitors.
In October 2013, Liberty announced that its board had authorized management to pursue a plan to recapitalize its Interactive Group tracking stock into two new tracking stocks, one (currently the Liberty Interactive common stock) to be renamed the QVC Group common stock and the other to be designated as the Liberty Digital Commerce common stock. The Digital Commerce Group would have had attributed to it Liberty's subsidiaries Provide Commerce, Inc. ("Provide"), Backcountry.com, Inc., Bodybuilding.com, LLC, CommerceHub and the Evite.com business, along with cash and certain liabilities. The QVC Group, which is currently known as the Interactive Group, would have attributed to it Liberty’s subsidiary QVC, Inc. and its approximate 38% interest in HSN, Inc., along with cash and certain liabilities.
On July 30, 2014, Liberty announced the execution of a definitive agreement under which FTD Companies, Inc. ("FTD") will acquire Provide. FTD and Liberty expect to complete the transaction by the end of 2014. Liberty still plans to create the QVC Group tracking stock but in light of the pending Provide transaction, and other factors, management is reevaluating the optimal structure and best alignment of the Digital Commerce Group. As a result, the timing of the transition to the QVC Group has been delayed.

I-28


On April 16, 2014, QVC announced plans to expand its global presence into France. Similar to its other markets, QVC plans to offer a highly immersive digital shopping experience, with strong integration across e-commerce, TV, mobile and social platforms, with the launch scheduled for the second quarter of 2015.
Strategies and challenges of business units
QVC's goal is to become the preeminent global multimedia shopping community for people who love to shop, and to offer a shopping experience that is as much about entertainment and enrichment as it is about buying. QVC's objective is to provide an integrated shopping experience that utilizes all forms of media including television, the Internet and mobile devices. QVC intends to employ several strategies to achieve these goals and objectives. Among these strategies are to (i) extend the breadth, relevance and exposure of the QVC brand; (ii) source products that represent unique quality and value; (iii) create engaging presentation content in televised programming, mobile and online; (iv) leverage customer loyalty and continue multi-platform expansion; and (v) create a compelling and differentiated customer experience. In addition, QVC expects to expand globally by leveraging its existing systems, infrastructure and skills in other countries around the world.
QVC's future net revenue growth will primarily depend on international expansion, sales growth from e-commerce and mobile platforms, additions of new customers from households already receiving QVC's television programming and increased spending from existing customers. QVC's future net revenue may also be affected by (i) the willingness of cable television and direct-to-home satellite system operators to continue carrying QVC's programming service; (ii) QVC's ability to maintain favorable channel positioning, which may become more difficult due to governmental action or from distributors converting analog customers to digital; (iii) changes in television viewing habits because of personal video recorders, video-on-demand and Internet video services; and (iv) general economic conditions.
The prolonged economic uncertainty in various regions of the world in which our subsidiaries and affiliates operate could adversely affect demand for our products and services since a substantial portion of our revenue is derived from discretionary spending by individuals, which typically falls during times of economic instability. Global financial markets continue to experience disruptions, including increased volatility and diminished liquidity and credit availability. The world has experienced a global macroeconomic downturn, and if economic and financial market conditions in the U.S. or other key markets, including Japan and Europe, remain uncertain, persist, or deteriorate further, our customers may respond by suspending, delaying, or reducing their discretionary spending. A suspension, delay or reduction in discretionary spending could adversely affect revenue. Accordingly, our ability to increase or maintain revenue and earnings could be adversely affected to the extent that relevant economic environments remain weak or decline further. Such weak economic conditions may also inhibit our expansion into new markets. We currently are unable to predict the extent of any of these potential adverse effects.

I-29


Results of Operations
QVC's operating results were as follows:
 
Three months ended June 30,
 
Six months ended June 30,
 
(in millions)
2014

2013

2014

2013

Net revenue
$
2,014

1,961

4,000

3,935

Costs of goods sold
1,250

1,227

2,506

2,479

Gross profit
764

734

1,494

1,456

Operating expenses:




Operating
180

171

358

344

Selling, general and administrative, excluding stock-based compensation
145

129

285

274

Adjusted OIBDA
439

434

851

838

Stock-based compensation
10

9

18

19

Depreciation
33

33

66

63

Amortization
112

107

223

211

Operating income
284

285

544

545

Other (expense) income:








Equity in losses of investee
(2
)
(2
)
(3
)
(1
)
Gains on financial instruments

3


15

Interest expense, net
(60
)
(50
)
(122
)
(113
)
Foreign currency gain (loss)
1



(1
)
Loss on extinguishment of debt

(16
)

(57
)

(61
)
(65
)
(125
)
(157
)
Income before income taxes
223

220

419

388

Income tax expense
(83
)
(81
)
(157
)
(143
)
Net income
140

139

262

245

Less net income attributable to the noncontrolling interest
(10
)
(13
)
(19
)
(25
)
Net income attributable to QVC, Inc. stockholder
$
130

126

243

220

Net revenue
Net revenue was generated in the following geographical areas:
 
Three months ended June 30,
 
Six months ended June 30,
 
(in millions)
2014

2013

2014

2013

QVC-U.S.
$
1,352

1,312

2,657

2,609

QVC-Japan
223

260

457

516

QVC-Germany
227

207

477

457

QVC-U.K.
178

153

343

293

QVC-Italy
34

29

66

60

Consolidated QVC
$
2,014

1,961

4,000

3,935




I-30


QVC's consolidated net revenue increased 2.7% and increased 1.7% for the three and six month periods ended June 30, 2014, respectively, as compared to the corresponding periods in the prior year. The three month increase in net revenue was primarily comprised of $25 million due to a 1.1% increase in units sold, $13 million due to a 0.6% increase in consolidated average selling price per unit ("ASP") and $20 million in favorable foreign currency exchange rates in all countries except Japan. These amounts were offset primarily by a decrease of $3 million in shipping and handling revenue. The six month increase in net revenue was primarily comprised of $36 million due to a 0.8% increase in ASP, $26 million due to a 0.6% increase in units sold and $14 million in favorable foreign currency rates in all countries except Japan. These amounts were negatively impacted by unfavorable returns in the U.S., partially offset by favorability in Germany. The increase in the returns in the U.S. was primarily due to adjustments to prior period estimates based on actual experience, whereas the decrease in Germany was primarily due to lower returns in all categories and a positive mix shift from the apparel and jewelry categories to home, which typically returns at lower rates.
During the three and six month periods ended June 30, 2014, the changes in revenue and expenses were affected by changes in the exchange rates for the Japanese Yen, the Euro and the U.K. Pound Sterling. In the event the U.S. Dollar strengthens against these foreign currencies in the future, QVC's revenue and operating cash flow will be negatively affected.
The percentage increase (decrease) in net revenue for each of QVC's geographic areas in U.S. Dollars and in local currency was as follows:
 
Three months ended June 30,
 
Six months ended June 30,
 
 
2014
 
2014
 
 
U.S. Dollars

Local currency

U.S. Dollars

Local currency

QVC-U.S.
3.0
 %
3.0
 %
1.8
 %
1.8
 %
QVC-Japan
(14.2
)%
(11.1
)%
(11.4
)%
(5.0
)%
QVC-Germany
9.7
 %
4.7
 %
4.4
 %
0.1
 %
QVC-U.K.
16.3
 %
5.8
 %
17.1
 %
7.9
 %
QVC-Italy
17.2
 %
8.6
 %
10.0
 %
5.6
 %
QVC-U.S.' net revenue growth for the three months ended June 30, 2014 was primarily due to a 3.1% increase in units shipped and a 1.2% increase in ASP, partially offset by an increase in estimated product returns due to adjustments to prior period estimates based on actual experience. QVC-U.S.' net revenue growth for the six months ended June 30, 2014 was primarily due to a 2.2% increase in units shipped and a 0.9% increase in ASP, partially offset by the increase in estimated product returns as discussed in the above paragraph. For both the three and six month periods ended June 30, 2014, QVC-U.S. experienced shipped sales growth primarily in the home, apparel, and accessories categories partially offset by declines in electronics. For both the three and six month periods ended June 30, 2014, QVC-Japan's shipped sales in local currency declined in all categories except electronics. For the three months ended June 30, 2014, the declines in QVC-Japan's shipped sales in local currency were primarily due to a local consumption tax increase that became effective April 1, 2014. For both the three and six month periods ended June 30, 2014, QVC-Germany's shipped sales in local currency increased primarily in the home category, somewhat offset by declines in apparel and jewelry. For both periods presented, QVC-Germany was also positively impacted by favorable return rates as discussed in the above paragraph. For the three month period ended June 30, 2014, QVC-U.K.'s shipped sales growth in local currency increased in the beauty, apparel and accessories categories, partially offset by declines in electronics and to a lesser extent in the home category. For the six month period ended June 30, 2014, QVC-U.K.'s shipped sales growth in local currency increased in all categories except electronics. For both the three and six month periods ended June 30, 2014, QVC-Italy's shipped sales growth in local currency primarily increased in the beauty, accessories and apparel categories which were partially offset by a decline in the home category.
Gross profit
QVC's gross profit percentage was 37.9% and 37.4% for the three and six month periods ended June 30, 2014, respectively, compared to 37.4% and 37.0% for the three and six month periods ended June 30, 2013, respectively. For both the three and six month periods ended June 30, 2014, the gross profit margins increased primarily due to increased product margins in the U.S. and the U.K.

I-31


Operating expenses
QVC's operating expenses are principally comprised of commissions, order processing and customer service expenses, credit card processing fees, telecommunications expenses and production costs. Operating expenses increased $9 million or 5.3% and increased $14 million or 4.1% for the three and six month periods ended June 30, 2014, respectively.
For the three months ended June 30, 2014, the variance was primarily due to an increase in programming and production expenses of $2 million, an increase in commission expenses of $2 million, an increase in customer service expenses in the U.S. and Germany of $2 million and unfavorable foreign currency exchange rates of $2 million. For the six months ended June 30, 2014, the variance was primarily due to an increase in commission expenses of $4 million, an increase in programming and production expenses of $4 million, an increase in customer service expenses in the U.S. and Germany of $2 million, an increase in credit card fees of $1 million and unfavorable foreign currency exchange rates of $1 million.
For both the three and six month periods ended June 30, 2014, the increase in programming and production expenses was primarily due to an increase in personnel costs in the U.S. The increase in commission expenses was primarily due to higher programming distribution expenses in Japan and the sales increases in the U.S. The increase in customer service expenses in Germany was primarily due to the launch of the new European systems platform that created some short-term disruptions and resulted in additional talk times. The increase in customer service expenses in the US was primarily volume related associated with the sales increases.
Selling, general and administrative expenses (excluding stock-based compensation)
QVC's SG&A expenses include personnel, information technology, provision for doubtful accounts, credit card income and marketing and advertising expenses. Such expenses increased $16 million and increased $11 million, and as a percent of net revenue, from 6.6% to 7.2% and from 7.0% to 7.1% for the three and six month periods ended June 30, 2014, respectively, due to a variety of factors.
For the three months ended June 30, 2014, the variance was primarily due to an increase in outside services of $8 million, higher personnel costs of $5 million, higher marketing expenses of $4 million, a higher provision for doubtful accounts of $3 million and unfavorable foreign currency exchange rates of $2 million. These amounts were primarily offset by an increase in credit card income of $5 million. For the six months ended June 30, 2014, the variance was primarily due to an increase in outside services of $11 million, higher marketing expenses of $9 million, and unfavorable foreign currency exchange rates of $3 million. These amounts were primarily offset by an increase in credit card income of $7 million and a decrease in personnel costs of $5 million.
For both the three and six month periods ended June 30, 2014, the increase in outside services was primarily driven by information technology and commerce platform projects and global market expansion expenses in the U.S. For the three months ended June 30, 2014, the increase in personnel costs was primarily due to merit, benefits and bonus increases in the U.S., Germany and the U.K. For the six months ended June 30, 2014, the decrease in personnel costs was primarily due to a reduction in U.S. bonus expense and a prior year personnel tax accrual in Germany. For both the three and six month periods ended June 30, 2014, the increase in marketing expenses was primarily due to online and social media campaigns. For the three months ended June 30, 2014, the increase in the provision for doubtful accounts was primarily due to the Easy-Pay installment program in the U.S. The QVC Easy-Pay Plan (known as Q Pay in Germany) permits customers to pay for items in two or more installments. When the QVC Easy-Pay Plan is offered by QVC and elected by the customer, the first installment is billed to the customer’s credit card upon shipment. Generally, the customer’s credit card is subsequently billed up to five additional monthly installments until the total purchase price of the products has been billed by QVC. For the three and six month periods ended June 30, 2014, the increase in credit card income was primarily due to higher bank reserve requirements associated with the U.S. regulatory environment in the prior year impacting the overall economics of the portfolio. QVC-U.S. amended and restated its agreement with a large consumer financial services company (the "Bank") pursuant to which the Bank provides revolving credit directly to QVC's customers for the sole purpose of purchasing merchandise or services with a QVC branded credit card. The agreement provides more favorable economic terms for QVC and is effective August 1, 2014.

I-32


Stock-based compensation
Stock-based compensation includes compensation related to options and restricted stock granted to certain officers and employees. QVC recorded $10 million and $9 million of stock-based compensation expense for the three months ended June 30, 2014 and 2013, respectively, and $18 million and $19 million of stock-based compensation expense for the six months ended June 30, 2014 and 2013, respectively. Stock-based compensation expense remained relatively consistent for the three and six month periods presented compared to the prior year.
Depreciation and amortization
Depreciation and amortization consisted of the following:
 
Three months ended June 30,
 
Six months ended June 30,
 
(in millions)
2014

2013

2014

2013

Affiliate agreements
$
38

$
37

$
76

75

Customer relationships
43

43

86

86

Acquisition related amortization
81

80

162

161

Property and equipment
33

33

66

63

Software amortization
22

17

43

36

Channel placement amortization and related expenses
9

10

18

14

Total depreciation and amortization
$
145

$
140

$
289

274

Equity in losses of investee
The activity was associated with our joint venture in China that is accounted for as an equity method investment.
Gains on financial instruments
In 2009 and 2011, QVC entered into several interest rate swap arrangements to mitigate the interest rate risk associated with interest payments related to its variable rate debt. QVC assessed the effectiveness of its interest rate swaps using the hypothetical derivative method. QVC's elected interest terms did not effectively match the terms of the swap arrangements. As a result, the swaps did not qualify as cash flow hedges. Changes in fair value of these interest rate swaps were included in gains on financial instruments in the consolidated statements of operations. In March 2013, QVC's notional interest rate swaps of $3.1 billion expired.
Interest expense, net
Consolidated interest expense, net increased 20% and increased 8.0% for the three and six month periods ended June 30, 2014, respectively, as compared to the corresponding periods in the prior year. For both periods presented the interest expense increased as a result of using the proceeds from the 3.125% Senior Secured Notes due 2019 and 4.850% Senior Secured Notes due 2024 to pay down the credit facility that has a lower interest rate (please see below for further discussion on the Senior Secured Notes).
Foreign currency loss
Certain loans between QVC and its subsidiaries are deemed to be short-term in nature, and accordingly, the translation of these loans are recorded on the statements of operations. The change in foreign currency loss was primarily due to variances in interest and operating payables balances between QVC and its international subsidiaries denominated in the currency of the subsidiary and the effects of currency exchange rate changes on those balances.
Loss on extinguishment of debt
During the first half of 2013, QVC redeemed $500 million of its 7.125% Senior Secured Notes due 2017 and $231 million of its 7.5% Senior Secured Notes due 2019. The loss in the prior year was primarily due to premiums paid for the tenders of these notes.

I-33


Income taxes
Our effective tax rate for the three and six month periods ended June 30, 2014 was 37.2% and 37.5%, respectively, and our effective tax rate for the three and six month periods ended June 30, 2013 was 36.8% and 36.9%, respectively. These rates differ from the U.S. federal income tax rate of 35.0% due primarily to state tax expense. We do not expect our effective tax rates to differ significantly in future periods.
Adjusted Operating Income before Depreciation and Amortization (Adjusted OIBDA)
QVC defines Adjusted OIBDA as net revenue less cost of goods sold, operating expenses and selling, general and administrative expenses (excluding stock-based compensation). QVC's chief operating decision maker and management team use this measure of performance in conjunction with other measures to evaluate the businesses and make decisions about allocating resources among the businesses. QVC believes that this is an important indicator of the operational strength and performance of the businesses, including the ability to service debt and fund capital expenditures. In addition, this measure allows QVC to view operating results, perform analytical comparisons and perform benchmarking among its businesses and identify strategies to improve performance. This measure of performance excludes such costs as depreciation, amortization and stock-based compensation that are included in the measurement of operating income pursuant to U.S. GAAP. Accordingly, Adjusted OIBDA should be considered in addition to, but not as a substitute for, operating income, net income, cash flow provided by operating activities and other measures of financial performance prepared in accordance with U.S. GAAP.
The primary material limitations associated with the use of Adjusted OIBDA as compared to GAAP results are (i) it may not be comparable to similarly titled measures used by other companies in the industry, and (ii) it excludes financial information that some may consider important in evaluating QVC's performance. QVC compensates for these limitations by providing disclosure of the difference between Adjusted OIBDA and GAAP results, including providing a reconciliation of Adjusted OIBDA to GAAP results, to enable investors to perform their own analysis of QVC's operating results. Refer to note 11 to the accompanying condensed consolidated financial statements for a reconciliation of Adjusted OIBDA to Income before income taxes.
Seasonality
QVC's business is seasonal due to a higher volume of sales in the fourth calendar quarter related to year-end holiday shopping. In recent years, QVC has earned on average between 22% and 23% of its revenue in each of the first three quarters of the year and 32% of its revenue in the fourth quarter of the year.
Financial Position, Liquidity and Capital Resources
General
Historically, QVC's primary sources of cash have been cash provided by operating activities and borrowings. In general, QVC uses this cash to fund its operations, make capital purchases, make payments to Liberty, make interest payments and minimize QVC's outstanding senior secured credit facility balance.
As of June 30, 2014, substantially all of QVC's cash and cash equivalents were invested in AAA rated money market funds and time deposits with banks rated equal to or above A.
Senior Secured Notes
On March 18, 2014, QVC issued $400 million principal amount of 3.125% Senior Secured Notes due 2019 at an issue price of 99.828% and $600 million principal amount of 4.850% Senior Secured Notes due 2024 at an issue price of 99.927% (collectively, the “Notes”). The Notes are secured by a first-priority lien on the capital stock of QVC, which is the same collateral that secures QVC's existing secured indebtedness and certain future indebtedness. The net proceeds from the offering were used to repay indebtedness under QVC’s senior secured credit facility and for working capital and other general corporate purposes. Interest is payable semi-annually.

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Senior Secured Credit Facility
QVC had approximately $1.9 billion available under the terms of the Company's senior secured credit facility at June 30, 2014. The interest rate on the senior secured credit facility was 1.9% at June 30, 2014.
Other Debt Related Information
QVC was in compliance with all of its debt covenants at June 30, 2014.
During the quarter, there were no significant changes to QVC's debt credit ratings.
There are no restrictions under the debt agreements on QVC's ability to pay dividends or make other restricted payments if QVC is not in default on its senior secured notes or credit facility, and QVC's consolidated leverage ratio would be no greater than 3.25 to 1.0. As a result, Liberty will, in many instances, be permitted to rely on QVC's cash flow for servicing Liberty's debt and for other purposes, including repurchases of Liberty's common stock, or to fund acquisitions or other operational requirements of Liberty and its subsidiaries. These events may deplete QVC's equity or require QVC to borrow under the senior secured credit facility, increasing QVC's leverage and decreasing liquidity. QVC has made significant distributions to Liberty in the past.
Additional Cash Flow Information
During the six months ended June 30, 2014, our primary uses of cash were $1,419 million of principal payments on debt and capital lease obligations, $480 million of dividends to Liberty, $57 million of capital expenditures and a $25 million dividend payment from QVC-Japan to Mitsui. These uses of cash were funded primarily with $999 million of net proceeds from the issuance of the 3.125% Senior Secured Notes due 2019 and 4.85% Senior Secured Notes due 2024, $554 million of principal borrowings from the senior secured credit facility and $549 million of cash provided by operating activities. As of June 30, 2014, our cash balance (excluding restricted cash) was $548 million.
During the six months ended June 30, 2013, our primary uses of cash were $1,695 million of principal payments on debt and capital lease obligations, $765 million of dividends to Liberty, $75 million of capital expenditures, $46 million of premiums paid for the tenders of QVC's existing 7.125% Senior Secured Notes due 2017 and 7.5% Senior Secured Notes due 2019, $26 million of cable and satellite television distribution rights expenditures and a $25 million dividend payment from QVC-Japan to Mitsui. These uses of cash were funded primarily with $1,053 million of principal borrowings from the senior secured credit facility, $1,050 million of net proceeds from the issuance of the 4.375% Senior Secured Notes Due 2023 and 5.95% Senior Secured Notes Due 2043 and $442 million of cash provided by operating activities. As of June 30, 2013, our cash balance (excluding restricted cash) was $416 million.
The change in cash provided by operating activities for the six months ended June 30, 2014 compared to the previous year was primarily due to variances in accounts payable balances. The variances in this account were primarily due to timing of inventory receipts and related payments to vendors.
As of June 30, 2014, $322 million of the $548 million in cash was held by foreign subsidiaries. Cash in foreign subsidiaries is generally accessible, but certain tax consequences may reduce the net amount of cash we are able to utilize for U.S. purposes. QVC accrues taxes on the unremitted earnings of its international subsidiaries. Approximately one-third of this foreign cash balance was that of QVC-Japan. QVC owns 60% of QVC-Japan and shares all profits and losses with the 40% minority interest holder, Mitsui. We believe that we currently have appropriate legal structures in place to repatriate foreign cash as tax efficiently as possible and meet the business needs of QVC.
Other
Capital expenditures spending in 2014 is expected to be approximately $200 million, including $57 million already expended.
Refer to the chart under the "Off-balance Sheet Arrangements and Aggregate Contractual Obligations" section below for additional information concerning the amount and timing of expected future payments under QVC's contractual obligations at June 30, 2014.

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QVC has contingent liabilities related to legal and tax proceedings and other matters arising in the ordinary course of business. Although it is reasonably possible QVC may incur losses upon the conclusion of such matters, an estimate of any loss or range of loss cannot be made. In the opinion of management, it is expected that amounts, if any, that may be required to satisfy such contingencies will not be material in relation to the accompanying condensed consolidated financial statements.
Off-balance Sheet Arrangements and Aggregate Contractual Obligations
Information concerning the amount and timing of required payments, both accrued and off-balance sheet, under our contractual obligations at June 30, 2014 is summarized below:
 
Payments due by period
 
(in millions)
Total

Less than
1 year

2-3 years

4-5 years

After
5 years

Long-term debt (1)
$
3,884



65

3,819

Interest payments(2)
1,961

95

441

440

985

Capital lease obligations (including imputed interest)
80

7

22

23

28

Operating lease obligations
160

10

28

21

101

(1) Amounts exclude capital lease obligations and the issue discounts on the 7.5%, 3.125%, 4.375%, 4.85% and 5.95% Senior Secured Notes.
(2) Amounts (i) are based on the terms of QVC's senior secured credit facility and senior secured notes, (ii) assumes the interest rates on the floating rate debt remain constant at the rates in effect as of June 30, 2014, (iii) assumes that our existing debt is repaid at maturity and (iv) excludes capital lease obligations.
Our purchase obligations did not materially change as of June 30, 2014.
Recent Accounting Pronouncements
On May 28, 2014, the Financial Accounting Standards Board issued Accounting Standards Update (ASU) No. 2014-09, Revenue from Contracts with Customers, which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The new standard is effective for the Company on January 1, 2017. Early application is not permitted. The standard permits the use of either the retrospective or cumulative effect transition method. The Company is evaluating the effect that ASU No. 2014-09 will have on its consolidated financial statements and related disclosures. The Company has not yet selected a transition method nor has it determined the effect of the standard on its ongoing financial reporting.
Item 3. Quantitative and Qualitative Disclosures about Market Risk
QVC is exposed to market risk in the normal course of business due to ongoing investing and financial activities and the conduct of operations by subsidiaries in different foreign countries. Market risk refers to the risk of loss arising from adverse changes in stock prices, interest rates and foreign currency exchange rates. The risk of loss can be assessed from the perspective of adverse changes in fair values, cash flows and future earnings. QVC has established procedures and internal processes governing the management of market risks and the use of financial instruments to manage exposure to such risks.
Interest rate risk
QVC is exposed to changes in interest rates primarily as a result of borrowing activities. Over the long-term, QVC manages the exposure to interest rates by maintaining what QVC believes is an appropriate mix of fixed and variable rate debt. QVC believes this best protects itself from interest rate risk.

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The table below summarizes the Company’s debt obligations, related interest rates and fair value of debt at June 30, 2014:
(in millions, except percentages)
2014

2015

2016

2017

2018

Thereafter

Total

Fair Value

Fixed rate debt (1)
$





3,819

3,819

4,006

Weighted average interest rate on fixed rate debt
%
%
%
%
%
5.6
%
5.6
%
N/A

Variable rate debt
$




65


65

65

Average interest rate on variable rate debt
%
%
%
%
1.9
%
%
1.9
%
N/A

(1) Amounts exclude capital lease obligations and the issue discounts on the 7.5%, 3.125%, 4.375%, 4.85% and 5.95% Senior Secured Notes.
N/A - Not applicable.
Foreign currency exchange rate risk
QVC is exposed to foreign exchange rate fluctuations related to the monetary assets and liabilities and the financial results of its foreign subsidiaries. Assets and liabilities of foreign subsidiaries for which the functional currency is the local currency are translated into U.S. Dollars at period-end exchange rates, and the statements of operations are translated at the average exchange rate for the period. Exchange rate fluctuations on translating foreign currency financial statements into U.S. Dollars that result in unrealized gains or losses are referred to as translation adjustments. Cumulative translation adjustments are recorded in other comprehensive income as a separate component of stockholder's equity. Transactions denominated in currencies other than the functional currency are recorded based on exchange rates at the time such transactions arise. Subsequent changes in exchange rates result in transaction gains and losses, which are reflected in income as unrealized (based on period-end transactions) or realized upon settlement of the transactions. Cash flows from operations in foreign countries are translated at the average rate for the period. Accordingly, QVC may experience economic loss and a negative impact on earnings and equity with respect to its holdings solely as a result of foreign currency exchange rate fluctuations. QVC's reported Adjusted OIBDA for the three and six month periods ended June 30, 2014 would have been impacted by approximately $1 million and $3 million, respectively, for every 1% change in foreign currency exchange rates relative to the U.S. Dollar.
The credit facility provides QVC with the ability to borrow in multiple currencies. This allows QVC to somewhat mitigate
foreign currency exchange rate risks. As of June 30, 2014, the previously held Japanese Yen-denominated borrowings were paid in full, and no borrowings in foreign currencies were outstanding.

Item 4. Controls and Procedures
We maintain a comprehensive set of disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act). As of June 30, 2014 (the Evaluation Date), an evaluation of the effectiveness of our disclosure controls and procedures was carried out under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer. Based upon that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that, as of the end of the period covered by this report these disclosure controls and procedures were effective.
During the quarter ended on the Evaluation Date, there was no change in internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

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PART II - OTHER INFORMATION
Item 6. Exhibits
(a) Exhibits
Listed below are the exhibits which are filed as a part of this Report (according to the number assigned to them in Item 601 of Regulation S-K):
31.1

Rule 13a-14(a)/15d-14(a) Certification*
31.2

Rule 13a-14(a)/15d-14(a) Certification*
32.1

Section 1350 Certification**
101.INS

XBRL Instance Document**
101.SCH

XBRL Taxonomy Extension Schema Document**
101.CAL

XBRL Taxonomy Calculation Linkbase Document**
101.LAB

XBRL Taxonomy Label Linkbase Document**
101.PRE

XBRL Taxonomy Presentation Linkbase Document**
101.DEF

XBRL Taxonomy Definition Document**
*Filed herewith.
**Furnished herewith.

II-1


SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
QVC, Inc.
Date: August 5, 2014
By:/s/ MICHAEL A. GEORGE
 
Michael A. George
 
President and Chief Executive Officer (Principal Executive Officer)
 
 
Date: August 5, 2014
By:/s/ THADDEUS J. JASTRZEBSKI
 
Thaddeus J. Jastrzebski
 
Executive Vice President and Chief Financial Officer (Principal Financial Officer and Principal Accounting Officer)


II-2


EXHIBIT INDEX
Listed below are the exhibits which are filed as a part of this Report (according to the number assigned to them in Item 601 of Regulation S-K):
31.1

Rule 13a-14(a)/15d-14(a) Certification*
31.2

Rule 13a-14(a)/15d-14(a) Certification*
32.1

Section 1350 Certification**
101.INS

XBRL Instance Document**
101.SCH

XBRL Taxonomy Extension Schema Document**
101.CAL

XBRL Taxonomy Calculation Linkbase Document**
101.LAB

XBRL Taxonomy Label Linkbase Document**
101.PRE

XBRL Taxonomy Presentation Linkbase Document**
101.DEF

XBRL Taxonomy Definition Document**
*Filed herewith.
**Furnished herewith.

II-3