-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 QMjlSZepHuvEO6jSO0ucMORxPXVI0r61Fey3gdRTA7fEgkYDRfFvpWV0lNNWSG/r
 C7KMjQv2qma0TrfMm1FOhw==

<SEC-DOCUMENT>0001209191-04-043212.txt : 20040902
<SEC-HEADER>0001209191-04-043212.hdr.sgml : 20040902
<ACCEPTANCE-DATETIME>20040902174715
ACCESSION NUMBER:		0001209191-04-043212
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040901
FILED AS OF DATE:		20040902
DATE AS OF CHANGE:		20040902

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			DOUBLECLICK INC
		CENTRAL INDEX KEY:			0001049480
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PREPACKAGED SOFTWARE [7372]
		IRS NUMBER:				133870996
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		450 W 33RD ST
		STREET 2:		16TH FL
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10001
		BUSINESS PHONE:		2126830001

	MAIL ADDRESS:	
		STREET 1:		450 W 33RD ST
		STREET 2:		16TH FL
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10001

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			RYAN KEVIN P
		CENTRAL INDEX KEY:			0001237861

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-23709
		FILM NUMBER:		041014811

	BUSINESS ADDRESS:	
		STREET 1:		C/O DOUBLECLICK INC.,
		STREET 2:		111 EIGHTH AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10011
		BUSINESS PHONE:		2126830001

	MAIL ADDRESS:	
		STREET 1:		C/O DOUBLECLICK INC.,
		STREET 2:		111 EIGHTH AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10011
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-09-01</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001049480</issuerCik>
        <issuerName>DOUBLECLICK INC</issuerName>
        <issuerTradingSymbol>DCLK</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001237861</rptOwnerCik>
            <rptOwnerName>RYAN KEVIN P</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O DOUBLECLICK INC.</rptOwnerStreet1>
            <rptOwnerStreet2>111 EIGHTH AVENUE</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10011</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Executive Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Employee Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>5.19</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2004-09-01</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>300000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.00</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <value>2011-09-01</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>300000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>300000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">Twenty-five percent of the option to purchase common stock vests on September 1, 2005. The remainder vests in substantially equal monthly installments over a period of thirty-six months, commencing on October 1, 2005.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>Pamela Schoenfeld, Attorney-in-Fact</signatureName>
        <signatureDate>2004-09-02</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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