EX-99.1 2 p-991_20170630xq2.htm EXHIBIT 99.1 Exhibit


Exhibit 99.1
 pandoralogoa06.jpg

PANDORA REPORTS Q2 2017 FINANCIAL RESULTS
Consolidated revenue exceeds guidance; Ad RPM grows 24% Year-Over-Year

•
Ad RPM grew to $66.15 in Q2 2017 from $53.34 in Q2 2016, growing 24% year-over-year
•
Q2 2017 total consolidated revenue was $376.8 million, growing 10% year-over-year
•
Q2 2017 ad revenue was $278.2 million, growing 5% year-over-year
•
Q2 2017 subscription revenue was $68.9 million, growing 25% year-over-year
•
Q2 2017 local revenue pushed above 30% of total ad revenue for the first time
•
Q2 2017 showed strong engagement, with listeners tuning in an average 26 days per quarter and approximately 23 hours per month
    
OAKLAND, Calif. - July 31, 2017 - Pandora (NYSE: P) today announced financial results for the second quarter ended June 30, 2017.

"We have taken a number of steps to hone the company’s strategy and position Pandora to continue to build audience and extend monetization through a combination of advertising and subscription revenue streams. In addition to exceeding our revenue expectations this quarter, we also announced several important strategic moves including a $480 million investment from Sirius XM, the sale of Ticketfly, and changes to our board and management team," said Naveen Chopra, CFO and interim CEO of Pandora. "We remain laser-focused on execution that attracts listeners and investments that drive the growth and monetization of our audience."

Second Quarter 2017 Financial Results

Revenue: For the second quarter of 2017, total consolidated revenue was $376.8 million, a 10% year-over-year increase.

Advertising Products: Advertising revenue was $278.2 million, a 5% year-over-year increase. Advertising growth was enabled by improvements in effective CPMs coupled with higher ad-loads relative to the year-ago period.

Subscriptions: Total paid subscribers increased from 3.93 million in Q2 2016 to 4.86 million in Q2 2017, growing approximately 24% year-over-year. Subscription and other revenue was $68.9 million, a 25% year-over-year increase.

Ticketing: Ticketing service revenue was $29.7 million, a 31% year-over-year increase.

GAAP Net Loss and Adjusted EBITDA: For the second quarter of 2017, GAAP net loss was $275.1 million compared to a net loss of $76.3 million in the same quarter last year, including a goodwill impairment charge to reflect a one-time write down related to the net assets of Ticketfly and other one-time expenses related to the financing transaction. Adjusted EBITDA was a loss of $54.3 million, compared to a loss of $25.1 million in the same quarter last year. For the second quarter of 2017, adjusted EBITDA differs from GAAP net loss in that it excludes $132.0 million of goodwill impairment, $38.6 million in expense from stock-based compensation, $23.5 million in contract termination fees, $17.4 million of depreciation and amortization expense, $7.3 million of other expense, $1.7 million in expense associated with the restructurings and $0.3 million of provision for income taxes.

Cash and Investments: For the first quarter of 2017, the Company ended with $227.6 million in cash and investments, compared to $203.0 million at the end of the prior quarter. 

1



Other Business Metrics

Listener Hours: Listener hours were actively managed this quarter to optimize profitability in our ad-supported service. Total listener hours were 5.22 billion for the second quarter of 2017, compared to 5.66 billion for the same period of the prior year.

Active Listeners: Active listeners were 76.0 million at the end of the second quarter of 2017.

Guidance: Guidance will be discussed during the Q2 conference call to allow for the full discussion of the Q3 and full year effect of the anticipated divestiture of Ticketfly and the discontinuation of Pandora operations in Australia and New Zealand.

Second Quarter Financial Results Conference Call: Pandora will host a conference call today at 2 p.m. PT/5 p.m. ET to discuss second quarter 2017 financial results with the investment community. A live webcast of the event will be available on the Pandora Investor Relations website at http://investor.pandora.com. A live domestic dial-in is available at (877) 355-0067 or internationally at (614) 999-7532. A domestic replay will be available at (855) 859-2056 or internationally at (404) 537-3406, using passcode 54267282, and available via webcast until August 31, 2017.

ABOUT PANDORA 
Pandora is the world’s most powerful music discovery platform - a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans.

www.pandora.com | @pandoramusic |www.pandoraforbrands.com | @PandoraBrands | amp.pandora.com

"Safe harbor" Statement: This press release contains forward-looking statements within the meaning established by the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding expected revenue and adjusted EBITDA. These forward-looking statements are based on Pandora's current assumptions, expectations and beliefs and involve substantial risks and uncertainties that may cause results, performance or achievement to materially differ from those expressed or implied by these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to: our operation in an emerging market and our relatively new and evolving business model; our ability to estimate revenue reserves; our ability to increase our listener base and listener hours; our ability to attract and retain advertisers; our ability to generate additional revenue on a cost-effective basis; competitive factors; our ability to continue operating under existing laws and licensing regimes; our ability to enter into and maintain commercially viable direct licenses with record labels for the right to reproduce and publicly perform sound recordings on our service; our ability to establish and maintain relationships with makers of mobile devices, consumer electronic products and automobiles; our ability to manage our growth and geographic expansion; our ability to continue to innovate and keep pace with changes in technology and our competitors; our ability to expand our operations to delivery of non-music content; our ability to protect our intellectual property; risks related to service interruptions or security breaches; and general economic conditions worldwide. Further information on these factors and other risks that may affect the business are included in filings with the Securities and Exchange Commission (SEC) from time to time, including under the heading “Risk Factors” in our most recent reports on Form 10-K and Form 10-Q.

The financial information contained in this press release should be read in conjunction with the consolidated financial statements and notes thereto included in our most recent reports on Form 10-K and Form 10-Q, each as they may be amended from time to time. Our results of operations for the current period are not necessarily indicative of our operating results for any future periods.






These documents are available online from the SEC or on the SEC Filings section of the Investor Relations section of our website at investor.pandora.com. Information on our website is not part of this release. All forward-looking statements in this press release are based on information currently available to the Company, which assumes no obligation to update these forward-looking statements in light of new information or future events.

Non-GAAP Financial Measures: To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with accounting principles generally accepted in the United States ("GAAP"), the Company uses the following non-GAAP measures of financial performance: non-GAAP gross profit, non-GAAP net loss, non-GAAP basic net loss per common share, non-GAAP diluted net loss per common share, adjusted EBITDA, non-GAAP product development, non-GAAP sales and marketing and non-GAAP general and administrative. The presentation of this additional financial information is not intended to be considered in isolation from, as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. These non-GAAP measures have limitations in that they do not reflect all of the amounts associated with our results of operations as determined in accordance with GAAP. In addition, these non-GAAP financial measures may be different from the non-GAAP financial measures used by other companies. These non-GAAP measures should only be used to evaluate our results of operations in conjunction with the corresponding GAAP measures. Management compensates for these limitations by reconciling these non-GAAP financial measures to the most comparable GAAP financial measures within our earnings releases.

Non-GAAP gross profit, non-GAAP net loss, non-GAAP basic net loss per common share, non-GAAP diluted net loss per common share, non-GAAP product development, non-GAAP sales and marketing and non-GAAP general and administrative differ from GAAP in that they exclude stock-based compensation expense, intangible amortization expense, amortization of non-recoupable ticketing contract advances, goodwill impairment, contract termination fees and expense associated with the restructurings. The income tax effects of non-GAAP pre-tax loss have been reflected in non-GAAP net loss, non-GAAP basic net loss per common share and non-GAAP diluted net loss per common share.

Adjusted EBITDA: Adjusted EBITDA excludes stock-based compensation expense, benefit from (provision for) income taxes, depreciation and intangible amortization expense, amortization of non-recoupable ticketing contract advances, other expense, expense associated with the restructurings, goodwill impairment and contract termination fees.

Stock-based Compensation Expense: consists of expenses for stock options, restricted stock units and other awards under our equity incentive plans. Stock-based compensation is included in the following cost and expense line items of our GAAP presentation: cost of revenue—other, cost of revenue—ticketing service, product development, sales and marketing and general and administrative.

Although stock-based compensation is an expense for the Company and is viewed as a form of compensation, management excludes stock-based compensation from our non-GAAP measures and adjusted EBITDA results for purposes of evaluating our continuing operating performance primarily because it is a non-cash expense not believed by management to be reflective of our core business, ongoing operating results or future outlook. In addition, the value of stock-based instruments is determined using formulas that incorporate variables, such as market volatility, that are beyond our control.

Benefit from (Provision for) Income Taxes: consists of expense recognized related to U.S. and foreign income taxes. The Company considers its adjusted EBITDA results without these charges when evaluating its ongoing performance because it is not believed by management to be reflective of our core business, ongoing operating results or future outlook.

Depreciation and Intangible Amortization Expense: consists of non-cash charges that can be affected by the timing and magnitude of business combinations and asset purchases. Depreciation and intangible amortization expense is included in the following cost and expense line items of our GAAP presentation: cost of revenue—other, cost of revenue—ticketing service, product development, sales and marketing and general and administrative.





Depreciation and intangible amortization expense also consists of non-cash amortization of non-recoupable amounts paid in advance to the Company’s clients pursuant to ticketing agreements. Amortization of non-recoupable ticketing contract advances is included in the sales and marketing line of our GAAP presentation. Management considers its operating results without intangible amortization expense and amortization of non-recoupable ticketing contract advances when evaluating its ongoing non-GAAP performance and without depreciation, intangible amortization expense and amortization of non-recoupable ticketing contract advances when evaluating its ongoing adjusted EBITDA performance because these charges are non-cash expenses that can be affected by the timing and magnitude of business combinations, asset purchases and new client agreements and may not be reflective of our core business, ongoing operating results or future outlook.

Other Expense: consists primarily of interest expense related to our Convertible Senior Notes and our Credit Facility. The Company considers its adjusted EBITDA results without these charges when evaluating its ongoing performance because it is not believed by management to be reflective of our core business, ongoing operating results or future outlook.

Expense Associated with the Restructurings: consists of employee-related expense recognized in connection to the workforce reduction in the first quarter of 2017 and the restructuring in Australia and New Zealand. These costs are included in the following cost and expense line items of our GAAP presentation: cost of revenue—other, product development, sales and marketing and general and administrative. The Company considers its non-GAAP and adjusted EBITDA results without these charges when evaluating its ongoing performance because these charges are not believed by management to be reflective of our core business, ongoing operating results or future outlook.

Goodwill Impairment: consists of impairment charges recognized in the current period primarily related to the Ticketfly disposition. The impairment charge was calculated as the excess of the carrying amount of the Ticketfly segment over the agreed-upon purchase price less costs to sell. The Company considers its operating results without these charges when evaluating its ongoing non-GAAP and adjusted EBITDA results because these charges are not believed by management to be reflective of our core business, ongoing operating results or future outlook.

Contract Termination Fees: consists of termination and legal fees incurred in connection with the termination of the contractual commitment to sell redeemable convertible preferred stock to KKR Classic Investors L.P. For the second quarter of 2017, management considered its operating results without these charges when evaluating its ongoing non-GAAP and adjusted EBITDA results because these charges are not believed by management to be reflective of our core business, ongoing operating results or future outlook.

Income Tax Effects of Non-GAAP Pre-tax Loss: The Company adjusts non-GAAP pre-tax net loss by considering the income tax effects of its non-GAAP adjustments. The Company is currently forecasting a non-GAAP effective tax rate of approximately 32% to 37% for the full year 2017. However, the Company is not expected to incur any material cash taxes due to its net operating loss position.

Management believes these non-GAAP financial measures and adjusted EBITDA serve as useful metrics for our management and investors because they enable a better understanding of the long-term performance of our core business and facilitate comparisons of our operating results over multiple periods and to those of peer companies, and when taken together with the corresponding GAAP financial measures and our reconciliations, enhance investors' overall understanding of our current financial performance.

In the financial tables below, the Company provides a reconciliation of the most comparable GAAP financial measure to the historical non-GAAP financial measures used in this earnings release.

###
Contacts:

Palmira Farrow
Corporate Finance & Investor Relations





investor@pandora.com
(510) 842-6960

Stephanie Barnes
Pandora Corporate Communications
press@pandora.com
(510) 842-6996






Pandora Media, Inc.
Condensed Consolidated Statements of Operations
(in thousands, except per share amounts)
(unaudited)
 

Three months ended 
 June 30,
 
Six months ended 
 June 30,

2016
 
2017
 
2016
 
2017
Revenue
 

 
 

 
 
 
 
Advertising
$
265,126

 
$
278,204

 
$
485,434

 
$
501,512

Subscription and other
55,125

 
68,900

 
109,857

 
133,778

Ticketing service
22,771

 
29,730

 
45,036

 
57,548

Total revenue
343,022

 
376,834

 
640,327

 
692,838

Cost of revenue
 

 
 

 
 
 
 
Cost of revenue—Content acquisition costs
176,633

 
195,875

 
347,897

 
383,295

Cost of revenue—Other (1)
25,106

 
27,440

 
46,301

 
52,972

Cost of revenue—Ticketing service (1)
15,259

 
20,510

 
29,905

 
39,128

Total cost of revenue
216,998

 
243,825

 
424,103

 
475,395

Gross profit
126,024

 
133,009

 
216,224

 
217,443

Operating expenses
 

 
 
 
 
 
 
Product development (1)
33,560

 
41,233

 
69,171

 
80,821

Sales and marketing (1)
123,589

 
145,891

 
241,022

 
270,993

General and administrative (1)
40,760

 
57,954

 
87,284

 
102,479

Goodwill impairment
—

 
131,997

 
—

 
131,997

Contract termination fees
—

 
23,467

 
—

 
23,467

Total operating expenses
197,909

 
400,542

 
397,477

 
609,757

Loss from operations
(71,885
)
 
(267,533
)
 
(181,253
)
 
(392,314
)
Interest expense
(6,247
)
 
(7,404
)
 
(12,422
)
 
(14,785
)
Other income, net
255

 
78

 
1,117

 
307

Total other expense, net
(5,992
)
 
(7,326
)
 
(11,305
)
 
(14,478
)
Loss before benefit from (provision for) income taxes
(77,877
)
 
(274,859
)
 
(192,558
)
 
(406,792
)
Benefit from (provision for) income taxes
1,544

 
(277
)
 
1,123

 
(611
)
Net loss
(76,333
)
 
(275,136
)
 
(191,435
)
 
(407,403
)
Net loss available to common stockholders
$
(76,333
)
 
$
(289,664
)
 
$
(191,435
)
 
$
(421,931
)
Basic and diluted net loss per common share
$
(0.33
)
 
$
(1.20
)
 
$
(0.84
)
 
$
(1.76
)
Weighted-average basic and diluted common shares
229,745

 
241,320

 
228,202

 
239,428


 (1) Includes stock-based compensation expense as follows: 
 
Three months ended 
 June 30,
 
Six months ended 
 June 30,
 
2016
 
2017
 
2016
 
2017
Cost of revenue—Other
$
1,544

 
$
814

 
$
3,021

 
$
1,629

Cost of revenue—Ticketing service
67

 
34

 
127

 
63

Product development
7,243

 
9,422

 
15,744

 
17,337

Sales and marketing
15,128

 
15,102

 
28,741

 
28,598

General and administrative
8,450

 
13,236

 
23,454

 
20,599

Total stock-based compensation expense
$
32,432

 
$
38,608

 
$
71,087

 
$
68,226





Pandora Media, Inc.
Condensed Consolidated Balance Sheets
(in thousands)
  
 
As of December 31,
 
As of June 30,
 
2016
 
2017
 
(audited)
 
(unaudited)
Assets
 
 
 
Current assets
 

 
 

Cash and cash equivalents
$
199,944

 
$
209,581

Short-term investments
37,109

 
18,056

Accounts receivable, net
309,267

 
288,347

Prepaid content acquisition costs
46,310

 
39,869

Prepaid expenses and other current assets
33,191

 
18,188

Assets held for sale
—

 
227,844

Total current assets
625,821

 
801,885

Long-term investments
6,252

 
—

Property and equipment, net
124,088

 
120,792

Goodwill
306,691

 
71,243

Intangible assets, net
90,425

 
23,235

Other long-term assets
31,533

 
13,490

Total assets
$
1,184,810

 
$
1,030,645

Liabilities, redeemable convertible preferred stock and stockholders’ equity
 

 
 

Current liabilities
 
 
 
Accounts payable
$
15,224

 
$
12,780

Accrued liabilities
35,465

 
43,601

Accrued content acquisition costs
93,723

 
88,260

Accrued compensation
60,353

 
45,580

Deferred revenue
28,359

 
32,475

Other current liabilities
20,993

 
—

Liabilities held for sale
—

 
43,059

Total current liabilities
254,117

 
265,755

Long-term debt, net
342,247

 
352,157

Other long-term liabilities
34,187

 
25,701

Total liabilities
630,551

 
643,613

 
 
 
 
Redeemable convertible preferred stock
—

 
173,095

 
 
 
 
Stockholders’ equity
 

 
 

Common stock
24

 
24

Additional paid-in capital
1,264,693

 
1,347,285

Accumulated deficit
(709,636
)
 
(1,132,721
)
Accumulated other comprehensive loss
(822
)
 
(651
)
Total stockholders’ equity
554,259

 
213,937

Total liabilities, redeemable convertible preferred stock and stockholders’ equity
$
1,184,810

 
$
1,030,645





Pandora Media, Inc.
Condensed Consolidated Statements of Cash Flows
(in thousands)
(unaudited)
 

Three months ended 
 June 30,
 
Six months ended 
 June 30,
 
2016
 
2017
 
2016

2017
Operating Activities
 
 
 
 
 


 

Net loss
$
(76,333
)
 
$
(275,136
)
 
$
(191,435
)
 
$
(407,403
)
Adjustments to reconcile net loss to net cash used in operating activities
 
 
 
 



 
Goodwill impairment
—

 
131,997

 
—

 
131,997

Depreciation and amortization
14,360

 
17,435

 
27,637


35,115

Stock-based compensation
32,432

 
38,608

 
71,087


68,226

Amortization of premium on investments, net
107

 
20

 
247


73

Other operating activities
96

 
(179
)
 
179


186

Amortization of debt discount
4,504

 
4,913

 
8,938


9,799

Bad debt
483

 
7,884

 
1,295

 
9,274

Changes in operating assets and liabilities
 
 
 
 



 
Accounts receivable
(26,375
)
 
(32,347
)
 
12,139


12,594

Prepaid content acquisition costs
9,504

 
8,673

 
(7,271
)

6,441

Prepaid expenses and other assets
(5,902
)
 
(6,085
)
 
(8,869
)

(11,664
)
Accounts payable, accrued and other current liabilities
(13,942
)
 
1,880

 
(17,409
)

15,072

Accrued content acquisition costs
12,025

 
(1,713
)
 
26,177


(5,475
)
Accrued compensation
2,900

 
16

 
5,497


(13,191
)
Other long-term liabilities
(658
)
 
420

 
1


176

Deferred revenue
1,172

 
120

 
8,812


4,116

Reimbursement of cost of leasehold improvements
153

 
—

 
4,397


5,236

Net cash used in operating activities
(45,474
)
 
(103,494
)
 
(58,578
)

(139,428
)
 
 
 
 
 
 
 
 
Investing Activities
 
 
 
 
 


 

Purchases of property and equipment
(20,193
)
 
(6,561
)
 
(34,564
)

(8,541
)
Internal-use software costs
(7,133
)
 
(3,129
)
 
(14,310
)

(10,894
)
Changes in restricted cash
(250
)
 
(642
)
 
(250
)
 
(642
)
Purchases of investments
(6,098
)
 
—

 
(11,091
)

—

Proceeds from maturities of investments
11,675

 
14,054

 
20,007


25,274

Proceeds from sale of investments
500

 
—

 
500

 
—

Payments related to acquisitions, net of cash acquired
—

 
—

 
(676
)

—

Net cash (used in) provided by investing activities
(21,499
)
 
3,722

 
(40,384
)

5,197

 
 
 
 
 
 
 
 
Financing activities
 
 
 
 
 


 

Proceeds from issuance of redeemable convertible preferred stock
—

 
172,500

 
—

 
172,500

Payments of issuance costs
(32
)
 
(12,625
)
 
(32
)
 
(12,625
)
Proceeds from employee stock purchase plan
2,150

 
3,348

 
3,837


6,146

Proceeds from exercise of stock options
1,353

 
750

 
1,873


3,138

Tax payments from net share settlements of restricted stock units
(1,467
)
 
—

 
(2,761
)

—

Net cash provided by financing activities
2,004

 
163,973

 
2,917


169,159

 
 
 
 
 
 
 
 
Effect of exchange rate changes on cash and cash equivalents
(118
)
 
82

 
(255
)

292

 
 
 
 
 
 
 
 
Net (decrease) increase in cash and cash equivalents
(65,087
)
 
64,283

 
(96,300
)

35,220

Cash and cash equivalents at beginning of period
303,454

 
170,881

 
334,667


199,944

Less: Cash held for sale
—

 
(25,583
)
 
—

 
(25,583
)
Cash and cash equivalents at end of period
$
238,367

 
$
209,581

 
$
238,367


$
209,581




Pandora Media, Inc.
Reconciliation of GAAP to Non-GAAP Measures
(in thousands, except per share amounts)
(unaudited)
 
Three months ended 
 June 30,
 
Six months ended 
 June 30,
 
2016
 
2017
 
2016
 
2017
Gross profit
 

 
 

 
 
 
 
GAAP gross profit
$
126,024

 
$
133,009

 
$
216,224

 
$
217,443

Stock-based compensation—Cost of revenue
1,611

 
848

 
3,148

 
1,692

Amortization of intangibles—Cost of revenue
1,419

 
2,514

 
2,836

 
3,933

Expense associated with restructurings
—

 
78

 
—

 
390

Non-GAAP gross profit
$
129,054

 
$
136,449

 
$
222,208

 
$
223,458

 
 
 
 
 
 
 
 
Adjusted EBITDA and non-GAAP net loss
 

 
 

 
 
 
 
GAAP net loss
$
(76,333
)
 
$
(275,136
)
 
$
(191,435
)
 
$
(407,403
)
Depreciation and amortization
14,360

 
17,435

 
27,637

 
35,115

Stock-based compensation
32,432

 
38,608

 
71,087

 
68,226

Other expense, net
5,992

 
7,326

 
11,305

 
14,478

(Benefit from) provision for income taxes
(1,544
)
 
277

 
(1,123
)
 
611

Expense associated with restructurings
—

 
1,733

 
—

 
7,913

Goodwill impairment
—

 
131,997

 
—

 
131,997

Contract termination fees
—

 
23,467

 
—

 
23,467

Adjusted EBITDA
$
(25,093
)
 
$
(54,293
)
 
$
(82,529
)
 
$
(125,596
)
Income tax effects of non-GAAP pre-tax loss
10,700

 
23,596

 
35,636

 
55,754

Other expense, net
(5,992
)
 
(7,326
)
 
(11,305
)
 
(14,478
)
Provision for (benefit from) income taxes
1,544

 
$
(277
)
 
1,123

 
(611
)
Depreciation
(7,942
)
 
(11,821
)
 
(14,924
)
 
(22,378
)
Non-GAAP net loss
$
(26,783
)
 
$
(50,121
)
 
$
(71,999
)
 
$
(107,309
)
 
 
 
 
 
 
 
 
Non-GAAP net loss per common share - basic and diluted
(0.12
)
 
(0.21
)
 
(0.32
)
 
(0.45
)
Weighted average basic and diluted common shares
229,745

 
241,320

 
228,202

 
239,428

 
 
 
 
 
 
 
 
Product development
 
 
 
 
 
 
 
GAAP product development
$
33,560

 
$
41,233

 
$
69,171

 
$
80,821

Stock-based compensation
(7,243
)
 
(9,422
)
 
(15,744
)
 
(17,337
)
Amortization of intangibles
(1,823
)
 
(254
)
 
(3,645
)
 
(2,076
)
Expense associated with the restructurings
—

 
(8
)
 
—

 
(710
)
Non-GAAP product development
$
24,494

 
$
31,549

 
$
49,782

 
$
60,698

 
 
 
 
 
 
 
 
Sales and marketing
 
 
 
 
 
 
 
GAAP sales and marketing
$
123,589

 
$
145,891

 
$
241,022

 
$
270,993

Stock-based compensation
(15,128
)
 
(15,102
)
 
(28,741
)
 
(28,598
)
Amortization of intangibles
(1,713
)
 
(1,170
)
 
(3,424
)
 
(2,883
)
Amortization of non-recoupable ticketing contract advances
(1,280
)
 
(1,493
)
 
(2,442
)
 
(3,479
)
Expense associated with the restructurings
—

 
(1,551
)
 
—

 
(5,207
)
Non-GAAP sales and marketing
$
105,468

 
$
126,575

 
$
206,415

 
$
230,826

 
 
 
 
 
 
 
 
General and administrative
 
 
 
 
 
 
 
GAAP general and administrative
$
40,760

 
$
57,954

 
$
87,284

 
$
102,479

Stock-based compensation
(8,450
)
 
(13,236
)
 
(23,454
)
 
(20,599
)
Amortization of intangibles
(183
)
 
(183
)
 
(366
)
 
(366
)
Expense associated with the restructurings
—

 
(96
)
 
—

 
(1,606
)
Non-GAAP general and administrative
$
32,127

 
$
44,439

 
$
63,464

 
$
79,908




Pandora Media, Inc.
Ad RPM and LPM History
(unaudited)

 
Three months ended June 30,
 
Six months ended June 30,
 
2016
 
2017
 
2016
 
2017
Advertising RPMs
$
53.34

 
$
66.15

 
$
49.46

 
$
58.34

Advertising LPMs
$
30.65

 
$
35.84

 
$
30.56

 
$
34.61





    
Pandora Media, Inc.
Subscription ARPU and LPU History
(unaudited)

 
Three months ended June 30,
 
Six months ended June 30,
 
2016
 
2017
 
2016
 
2017
Subscription ARPU
N/A
 
$
4.82

 
N/A
 
$
4.79

Subscription LPU
N/A
 
$
3.11

 
N/A
 
$
3.03