SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Rochon Capital Partners Ltd

(Last) (First) (Middle)
2400 NORTH DALLAS PARKWAY, SUITE 230

(Street)
PLANO TX 75093

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
CVSL INC. [ CVSL ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
06/18/2013
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/18/2013 J(1) 32,500,000 D $0(1) 277,586,034 D(2)(3)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
1. Name and Address of Reporting Person*
Rochon Capital Partners Ltd

(Last) (First) (Middle)
2400 NORTH DALLAS PARKWAY, SUITE 230

(Street)
PLANO TX 75093

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
John Rochon Management, Inc.

(Last) (First) (Middle)
2400 NORTH DALLAS PARKWAY, SUITE 230

(Street)
PLANO TX 75093

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
ROCHON JOHN P

(Last) (First) (Middle)
2400 NORTH DALLAS PARKWAY, SUITE 230

(Street)
PLANO TX 75093

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
X Director X 10% Owner
X Officer (give title below) Other (specify below)
Chairman, President, and CEO
Explanation of Responses:
1. On June 18, 2013, Rochon Capital Partners, Ltd. ("Rochon Capital") transferred 32,500,000 shares of the common stock of CVSL Inc. (the "Issuer") to the Issuer for no consideration.
2. In addition to the reported shares, which are owned directly by Rochon Capital, John Rochon Management, Inc. ("JRM") directly owns 750,000 shares of the Issuer's common stock.
3. As the sole shareholder of JRM, John P. Rochon may be deemed to have indirect beneficial ownership of the 750,000 shares owned by JRM; and because of JRM's control as the sole general partner of Rochon Capital, John P. Rochon and JRM may be deemed to have indirect beneficial ownership of all the shares of the Issuer held by Rochon Capital. Also, as previously disclosed in filings with the Securities and Exchange Commission, Rochon Capital, JRM, John P. Rochon, Kelly L. Kittrell, and Russell Mack may collectively be deemed a "group" with respect to the acquisition of certain shares of the Issuer's common stock. As such, Rochon Capital, JRM, and John P. Rochon may be deemed to indirectly beneficially own the 3,000,000 shares held directly by each of Kelly L. Kittrell and Russell Mack.
Remarks:
This report is filed jointly by Rochon Capital, JRM, and John P. Rochon. John P. Rochon is the sole shareholder of JRM and a limited partner of Rochon Capital. JRM is the sole general partner of Rochon Capital.
/s/ John P. Rochon, President of John Rochon Management, Inc., as the General Partner of Rochon Capital Partners, Ltd. 06/20/2013
/s/ John P. Rochon, President of John Rochon Management, Inc. 06/20/2013
/s/ John P. Rochon 06/20/2013
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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