0001671933-24-000024.txt : 20240312 0001671933-24-000024.hdr.sgml : 20240312 20240312161529 ACCESSION NUMBER: 0001671933-24-000024 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20240308 FILED AS OF DATE: 20240312 DATE AS OF CHANGE: 20240312 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: FALBERG KATHRYN E CENTRAL INDEX KEY: 0001206977 ORGANIZATION NAME: FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 24742254 MAIL ADDRESS: STREET 1: C/O AXOVANT SCIENCES, INC. STREET 2: 320 WEST 37TH STREET, 5TH FLOOR CITY: NEW YORK STATE: NY ZIP: 10018 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] ORGANIZATION NAME: 06 Technology IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 wk-form4_1710274519.xml FORM 4 X0508 4 2024-03-08 0 0001671933 Trade Desk, Inc. TTD 0001206977 FALBERG KATHRYN E C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 1 0 0 0 0 Class A Common Stock 2024-03-08 4 C 0 103030 1.803 A 345639 D Class A Common Stock 2024-03-08 4 S 0 102935 81.90 D 242704 D Class A Common Stock 2024-03-08 4 S 0 95 82.36 D 242609 D Class A Common Stock 50000 I By Family Trust Employee Stock Option Exercise (Right to Buy) 1.803 2024-03-08 4 M 0 103030 0 D 2026-08-02 Class B Common Stock 103030 0 D Class B Common Stock 0 2024-03-08 4 M 0 103030 0 A Class A Common Stock 103030 103030 D Class B Common Stock 0 2024-03-08 4 C 0 103030 0 D Class A Common Stock 103030 0 D The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.36 to $82.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The option was granted on August 3, 2016 (the "Grant Date"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the Grant Date, with one forty-eighth (1/48th ) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued service as a director of the Issuer through the applicable vesting dates. This option was previously reported as covering 10,303 shares at an exercise price of $18.03 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021. Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. /s/ Kelli Faerber, Attorney-in-Fact for Kathryn E. Falberg 2024-03-12