0001104659-23-125823.txt : 20231213 0001104659-23-125823.hdr.sgml : 20231213 20231213214512 ACCESSION NUMBER: 0001104659-23-125823 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20231211 FILED AS OF DATE: 20231213 DATE AS OF CHANGE: 20231213 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: SMITH W KEITH CENTRAL INDEX KEY: 0001203452 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-41261 FILM NUMBER: 231485440 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Direct Digital Holdings, Inc. CENTRAL INDEX KEY: 0001880613 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] IRS NUMBER: 872306185 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 BUSINESS PHONE: 832-402-1051 MAIL ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 4 1 tm2332846-1_4seq1.xml OWNERSHIP DOCUMENT X0508 4 2023-12-11 0 0001880613 Direct Digital Holdings, Inc. DRCT 0001203452 SMITH W KEITH C/O DIRECT DIGITAL HOLDINGS, INC. 1177 WEST LOOP SOUTH, SUITE 1310 HOUSTON TX 77027 1 1 1 0 President 0 Class A Common Stock 2023-12-11 4 S 0 77930 11.13 D 172070 I By SKW Financial LLC Class A Common Stock 2023-12-12 4 S 0 41348 10.22 D 130722 I By SKW Financial LLC Class A Common Stock 15356 D Reflects the weighted average purchase price of multiple same-way open market sale transactions effected by the Reporting Person on the same day at different prices through a purchase order executed by a broker-dealer. The Reporting Person reported on a single line all such transactions that occurred within a one-dollar price range. The range of prices for the sale transactions on December 11, 2023 was $10.83 to $11.55. The Reporting Person hereby undertakes to provide upon request by the Securities Exchange Commission staff, the issuer, or a stockholder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average purchase price of multiple same-way open market sale transactions effected by the Reporting Person on the same day at different prices through a purchase order executed by a broker-dealer. The Reporting Person reported on a single line all such transactions that occurred within a one-dollar price range. The range of prices for the sale transactions on December 12, 2023 was $10.00 to $10.54. The Reporting Person hereby undertakes to provide upon request by the Securities Exchange Commission staff, the issuer, or a stockholder of the issuer, full information regarding the number of shares sold at each separate price. The Reporting Person, as owner of SKW Financial LLC and a Managing Partner of Direct Digital Management, LLC, may be deemed to have beneficial ownership of the securities directly held by SKW Financial LLC and Direct Digital Management, LLC. On December 11, 2023, on behalf of the reporting person, SKW Financial LLC sold 77,930 shares of Class A Common Stock at a weighted average price of $11.1314. On December 12, 2023, on behalf of the reporting person, SKW Financial LLC sold 130,722 shares of Class A Common Stock at a weighted average price of $10.22. /s/ Mark D. Walker, attorney-in-fact for Keith W. Smith 2023-12-13