0001104659-23-125823.txt : 20231213
0001104659-23-125823.hdr.sgml : 20231213
20231213214512
ACCESSION NUMBER: 0001104659-23-125823
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20231211
FILED AS OF DATE: 20231213
DATE AS OF CHANGE: 20231213
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: SMITH W KEITH
CENTRAL INDEX KEY: 0001203452
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-41261
FILM NUMBER: 231485440
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: Direct Digital Holdings, Inc.
CENTRAL INDEX KEY: 0001880613
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310]
IRS NUMBER: 872306185
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 1177 WEST LOOP SOUTH
STREET 2: SUITE 1310
CITY: HOUSTON
STATE: TX
ZIP: 77027
BUSINESS PHONE: 832-402-1051
MAIL ADDRESS:
STREET 1: 1177 WEST LOOP SOUTH
STREET 2: SUITE 1310
CITY: HOUSTON
STATE: TX
ZIP: 77027
4
1
tm2332846-1_4seq1.xml
OWNERSHIP DOCUMENT
X0508
4
2023-12-11
0
0001880613
Direct Digital Holdings, Inc.
DRCT
0001203452
SMITH W KEITH
C/O DIRECT DIGITAL HOLDINGS, INC.
1177 WEST LOOP SOUTH, SUITE 1310
HOUSTON
TX
77027
1
1
1
0
President
0
Class A Common Stock
2023-12-11
4
S
0
77930
11.13
D
172070
I
By SKW Financial LLC
Class A Common Stock
2023-12-12
4
S
0
41348
10.22
D
130722
I
By SKW Financial LLC
Class A Common Stock
15356
D
Reflects the weighted average purchase price of multiple same-way open market sale transactions effected by the Reporting Person on the same day at different prices through a purchase order executed by a broker-dealer. The Reporting Person reported on a single line all such transactions that occurred within a one-dollar price range. The range of prices for the sale transactions on December 11, 2023 was $10.83 to $11.55. The Reporting Person hereby undertakes to provide upon request by the Securities Exchange Commission staff, the issuer, or a stockholder of the issuer, full information regarding the number of shares sold at each separate price.
Reflects the weighted average purchase price of multiple same-way open market sale transactions effected by the Reporting Person on the same day at different prices through a purchase order executed by a broker-dealer. The Reporting Person reported on a single line all such transactions that occurred within a one-dollar price range. The range of prices for the sale transactions on December 12, 2023 was $10.00 to $10.54. The Reporting Person hereby undertakes to provide upon request by the Securities Exchange Commission staff, the issuer, or a stockholder of the issuer, full information regarding the number of shares sold at each separate price.
The Reporting Person, as owner of SKW Financial LLC and a Managing Partner of Direct Digital Management, LLC, may be deemed to have beneficial ownership of the securities directly held by SKW Financial LLC and Direct Digital Management, LLC. On December 11, 2023, on behalf of the reporting person, SKW Financial LLC sold 77,930 shares of Class A Common Stock at a weighted average price of $11.1314. On December 12, 2023, on behalf of the reporting person, SKW Financial LLC sold 130,722 shares of Class A Common Stock at a weighted average price of $10.22.
/s/ Mark D. Walker, attorney-in-fact for Keith W. Smith
2023-12-13