0001104659-22-122116.txt : 20221125 0001104659-22-122116.hdr.sgml : 20221125 20221125161639 ACCESSION NUMBER: 0001104659-22-122116 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20221122 FILED AS OF DATE: 20221125 DATE AS OF CHANGE: 20221125 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: SMITH W KEITH CENTRAL INDEX KEY: 0001203452 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-41261 FILM NUMBER: 221420396 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Direct Digital Holdings, Inc. CENTRAL INDEX KEY: 0001880613 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] IRS NUMBER: 872306185 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 BUSINESS PHONE: 832-402-1051 MAIL ADDRESS: STREET 1: 1177 WEST LOOP SOUTH STREET 2: SUITE 1310 CITY: HOUSTON STATE: TX ZIP: 77027 4 1 tm2231367-1_4seq1.xml OWNERSHIP DOCUMENT X0306 4 2022-11-22 0 0001880613 Direct Digital Holdings, Inc. DRCT 0001203452 SMITH W KEITH 1177 WEST LOOP SOUTH, SUITE 1310 HOUSTON TX 77027 1 1 1 0 President Warrants (right to buy) 5.50 2022-11-22 4 P 0 71124 0.35 A 2022-11-22 2027-02-15 Class A Common Stock 71124 71124 D This transaction was executed in multiple trades at prices ranging from $0.35 to 0.40 per warrant. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the purchased warrants. /s/ Susan Echard, Attorney-in-fact for Keith W. Smith 2022-11-25