0001336716-15-000003.txt : 20150302
0001336716-15-000003.hdr.sgml : 20150302
20150302172106
ACCESSION NUMBER: 0001336716-15-000003
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20150226
FILED AS OF DATE: 20150302
DATE AS OF CHANGE: 20150302
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: RUBICON PROJECT, INC.
CENTRAL INDEX KEY: 0001595974
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
IRS NUMBER: 208881738
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 12181 BLUFF CREEK DRIVE, 4TH FLOOR
CITY: LOS ANGELES
STATE: CA
ZIP: 90094
BUSINESS PHONE: 310-207-0272
MAIL ADDRESS:
STREET 1: 12181 BLUFF CREEK DRIVE, 4TH FLOOR
CITY: LOS ANGELES
STATE: CA
ZIP: 90094
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: VASAN ROBERT T
CENTRAL INDEX KEY: 0001197111
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-36384
FILM NUMBER: 15665960
MAIL ADDRESS:
STREET 1: 2484 SAND HILL ROAD
CITY: MENLO PARK
STATE: CA
ZIP: 94025
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Chaddha Navin
CENTRAL INDEX KEY: 0001405494
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-36384
FILM NUMBER: 15665961
MAIL ADDRESS:
STREET 1: 2484 SAND HILL ROAD
CITY: MENLO PARK
STATE: CA
ZIP: 94025
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Beck James T
CENTRAL INDEX KEY: 0001404295
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-36384
FILM NUMBER: 15665962
MAIL ADDRESS:
STREET 1: 2484 SAND HILL ROAD
CITY: MENLO PARK
STATE: CA
ZIP: 94025
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Mayfield Principals Fund XII
CENTRAL INDEX KEY: 0001404328
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-36384
FILM NUMBER: 15665963
BUSINESS ADDRESS:
STREET 1: 2484 SAND HILL ROAD
CITY: MENLO PARK
STATE: CA
ZIP: 94025
BUSINESS PHONE: 650-854-5560
MAIL ADDRESS:
STREET 1: 2484 SAND HILL ROAD
CITY: MENLO PARK
STATE: CA
ZIP: 94025
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: MAYFIELD ASSOCIATES FUND XII
CENTRAL INDEX KEY: 0001351825
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-36384
FILM NUMBER: 15665964
BUSINESS ADDRESS:
STREET 1: 2484 SAND HILL RD
CITY: MENLO PARK
STATE: CA
ZIP: 94025
BUSINESS PHONE: 650-854-5560
MAIL ADDRESS:
STREET 1: 2484 SAND HILL RD
CITY: MENLO PARK
STATE: CA
ZIP: 94025
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Mayfield XII Management, L.L.C.
CENTRAL INDEX KEY: 0001404329
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-36384
FILM NUMBER: 15665965
BUSINESS ADDRESS:
STREET 1: 2484 SAND HILL ROAD
CITY: MENLO PARK
STATE: CA
ZIP: 94025
BUSINESS PHONE: 650-854-5560
MAIL ADDRESS:
STREET 1: 2484 SAND HILL ROAD
CITY: MENLO PARK
STATE: CA
ZIP: 94025
FORMER NAME:
FORMER CONFORMED NAME: Mayfield XII Management
DATE OF NAME CHANGE: 20070622
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: MAYFIELD XII A DELAWARE L P
CENTRAL INDEX KEY: 0001336716
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-36384
FILM NUMBER: 15665966
BUSINESS ADDRESS:
STREET 1: 2484 SAND HILL RD
CITY: MENLO PARK
STATE: CA
ZIP: 94025
BUSINESS PHONE: 650-854-5560
MAIL ADDRESS:
STREET 1: 2484 SAND HILL RD
CITY: MENLO PARK
STATE: CA
ZIP: 94025
4
1
edgar.xml
PRIMARY DOCUMENT
X0306
4
2015-02-26
0001595974
RUBICON PROJECT, INC.
RUBI
0001336716
MAYFIELD XII A DELAWARE L P
2484 SAND HILL ROAD
MENLO PARK
CA
94025
0
0
1
0
0001404329
Mayfield XII Management, L.L.C.
2484 SAND HILL ROAD
MENLO PARK
CA
94025
0
0
1
1
See Explanation of Responses
0001351825
MAYFIELD ASSOCIATES FUND XII
2484 SAND HILL ROAD
MENLO PARK
CA
94025
0
0
1
1
See Explanation of Responses
0001404328
Mayfield Principals Fund XII
2484 SAND HILL ROAD
MENLO PARK
CA
94025
0
0
1
1
See Explanation of Responses
0001404295
Beck James T
2484 SAND HILL ROAD
MENLO PARK
CA
94025
0
0
0
1
See Explanation of Responses
0001405494
Chaddha Navin
2484 SAND HILL ROAD
MENLO PARK
CA
94025
0
0
0
1
See Explanation of Responses
0001197111
VASAN ROBERT T
2484 SAND HILL ROAD
MENLO PARK
CA
94025
0
0
0
1
See Explanation of Responses
Common Stock
2015-02-26
4
S
0
144833
19.1593
D
3844539
D
Common Stock
2015-02-26
4
S
0
2240
19.1593
D
59451
I
By Mayfield Associates Fund XII
Common Stock
2015-02-26
4
S
0
2240
19.1593
D
59451
I
By Mayfield Principals Fund XII
Common Stock
2015-02-27
4
S
0
89640
18.9346
D
3754899
D
Common Stock
2015-02-27
4
S
0
1386
18.9346
D
58065
I
By Mayfield Associates Fund XII
Common Stock
2015-02-27
4
S
0
1386
18.9346
D
58065
I
By Mayfield Principals Fund XII
The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $19.00 to $19.96, inclusive. The Reporting Persons undertake to provide to The Rubicon Project, Inc., any security holder of The Rubicon Project, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1) to this Form 4.
The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $18.85 to $19.37, inclusive. The Reporting Persons undertake to provide to The Rubicon Project, Inc., any security holder of The Rubicon Project, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (2) to this Form 4.
Mayfield XII Management, L.L.C. ("MF XII Management") is the sole general partner of each of Mayfield XII, a Delaware Limited Partnership ("MF XII") and Mayfield Associates Fund XII, a Delaware Limited Partnership ("MF A XII"), and is the sole managing director of Mayfield Principals Fund XII, a Delaware Multiple Series LLC ("MF PF XII"), and in such capacity may be deemed to beneficially own the shares of common stock beneficially held by each of MF XII, MF A XII and MF PF XII. MF XII Management is managed by three managing directors, James T. Beck, Navin Chaddha and Robert T. Vasan, and all action by the managing directors relating to the voting or disposition of the shares of common stock beneficially held by each of MF XII, MF A XII and MF PF XII requires approval of a majority of the managing directors.
Each of James T. Beck, Navin Chaddha, and Robert T. Vasan, as the managing directors of MF XII Management, may be deemed to share beneficial ownership of the shares that are beneficially owned by MF XII Management, but each disclaims such beneficial ownership, except to the extent of his pecuniary interest therein.
The filing of this statement shall not be deemed an admission that, for the purposes of Section 16 of the Securities Act of 1934 or otherwise, the Reporting Persons are the beneficial owners of equity securities covered by this statement.
James T. Beck, Authorized Signatory for Mayfield XII Management, L.L.C., the sole General Partner of Mayfield XII, a Delaware Limited Partnership
2015-03-02
James T. Beck, Authorized Signatory for Mayfield XII Management, L.L.C.
2015-03-02
James T. Beck, Authorized Signatory for Mayfield XII Management, L.L.C., the sole General Partner of Mayfield Associates Fund XII, a Delaware Limited Partnership
2015-03-02
James T. Beck, Authorized Signatory for Mayfield XII Management, L.L.C., the Managing Director of Mayfield Principals Fund XII, a Delaware Multiple Series LLC
2015-03-02
James T. Beck
2015-03-02
James T. Beck, Attorney-In-Fact for Navin Chaddha
2015-03-02
James T. Beck, Attorney-In-Fact for Robert T. Vasan
2015-03-02