10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period Ended June 28, 2015

OR

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Transition Period from                      to                     

Commission File Number: 001-36104

Potbelly Corporation

(Exact name of registrant as specified in its charter)

Delaware	36-4466837
(State or Other Jurisdiction of Incorporation)	(IRS Employer Identification Number)

111 N. Canal Street, Suite 850

Chicago, Illinois 60606

(Address, including Zip Code, of Principal Executive Offices)

Registrant’s telephone number, including area code: (312) 951-0600

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  x    No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	¨	Accelerated filer	x
Non-accelerated filer	¨  (Do not check if a smaller reporting company)	Smaller reporting company	¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date:

Common stock, $0.01 Par Value – 30,213,562 shares as of July 31, 2015

POTBELLY CORPORATION

QUARTERLY REPORT ON FORM 10-Q

TABLE OF CONTENTS

		Page
PART I.	FINANCIAL INFORMATION
Item 1.	Financial Statements		3
	Condensed Consolidated Balance Sheets		3
	Condensed Consolidated Statements of Operations		4
	Condensed Consolidated Statement of Equity		5
	Condensed Consolidated Statements of Cash Flows		6
	Notes to Condensed Consolidated Financial Statements		7
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations		11
Item 3.	Quantitative and Qualitative Disclosures About Market Risk		18
Item 4.	Controls and Procedures		18
PART II.	OTHER INFORMATION
Item 1.	Legal Proceedings		19
Item 1A.	Risk Factors		19
Item 2.	Unregistered Sale of Equity Securities and Use of Proceeds		19
Item 6.	Exhibits		19
	Signature		20

2

POTBELLY CORPORATION AND SUBSIDIARIES

Condensed Consolidated Balance Sheets

(amounts in thousands, except share and par value data, unaudited)

	June 28, 2015			December 28, 2014
ASSETS
Current assets
Cash and cash equivalents	$	54,105		$	63,005
Accounts receivable, net of allowances of $43 and $19 as of June 28, 2015 and December 28, 2014, respectively		5,034			4,016
Inventories		2,820			2,768
Deferred income taxes, current		541			507
Prepaid expenses and other current assets		8,529			9,922
Total current assets		71,029			80,218
Property and equipment, net		92,615			85,704
Indefinite-lived intangible assets		3,404			3,404
Goodwill		1,428			1,428
Deferred income taxes, non-current		17,860			17,860
Deferred expenses, net and other assets		3,673			3,333
Total assets	$	190,009		$	191,947
LIABILITIES AND EQUITY
Current liabilities
Accounts payable	$	2,228		$	3,301
Accrued expenses		19,694			16,349
Accrued income taxes		100			226
Current portion of long-term debt		—			1,008
Total current liabilities		22,022			20,884
Deferred rent and landlord allowances		15,781			14,012
Other long-term liabilities		699			726
Total liabilities		38,502			35,622
Equity
Common stock, $0.01 par value—authorized, 200,000,000 shares; outstanding 28,371,178 and 28,934,700 shares as of June 28, 2015, and December 28, 2014, respectively		301			298
Warrants		909			909
Additional paid-in-capital		396,385			391,972
Treasury stock, held at cost, 1,749,406 and 827,090 shares as of June 28, 2015, and December 28, 2014, respectively		(22,792	)		(10,246	)
Accumulated deficit		(223,882	)		(226,874	)
Total stockholders’ equity		150,921			156,059
Non-controlling interest		586			266
Total equity		151,507			156,325
Total liabilities and equity	$	190,009		$	191,947

See accompanying notes to the unaudited condensed consolidated financial statements.

3

POTBELLY CORPORATION AND SUBSIDIARIES

Condensed Consolidated Statements of Operations

(amounts in thousands, except share and per share data, unaudited)

	For the 13 Weeks Ended						For the 26 Weeks Ended
	June 28, 2015			June 29, 2014			June 28, 2015		June 29, 2014
Revenues
Sandwich shop sales, net	$	95,566		$	83,268		$	180,963	$	156,791
Franchise royalties and fees		383			352			754		710
Total revenues		95,949			83,620			181,717		157,501
Expenses
Sandwich shop operating expenses
Cost of goods sold, excluding depreciation		27,253			23,936			51,598		45,022
Labor and related expenses		27,152			23,405			51,752		44,865
Occupancy expenses		11,539			10,183			22,886		20,162
Other operating expenses		9,970			8,691			19,627		16,849
General and administrative expenses		9,643			8,865			18,474		16,687
Depreciation expense		5,288			4,784			10,439		9,501
Pre-opening costs		536			273			1,077		525
Impairment and loss on disposal of property and equipment		484			29			832		877
Total expenses		91,865			80,166			176,685		154,488
Income from operations		4,084			3,454			5,032		3,013
Interest expense		63			40			124		82
Income before income taxes		4,021			3,414			4,908		2,931
Income tax expense		1,563			1,407			1,914		1,216
Net income		2,458			2,007			2,994		1,715
Net (loss) income attributable to non-controlling interest		(3	)		(3	)		2		6
Net income attributable to Potbelly Corporation		2,461			2,010			2,992		1,709
Net income per common share attributable to common stockholders:
Basic	$	0.09		$	0.07		$	0.10	$	0.06
Diluted	$	0.08		$	0.07		$	0.10	$	0.06
Weighted average shares outstanding:
Basic		28,594,712			29,342,528			28,749,898		29,246,676
Diluted		29,364,689			30,509,553			29,520,163		30,642,892

See accompanying notes to the unaudited condensed consolidated financial statements.

4

POTBELLY CORPORATION AND SUBSIDIARIES

Condensed Consolidated Statement of Equity

(amounts in thousands, except share data, unaudited)

	Common Stock					Treasury					Additional		Accumulated			Non-Controlling
	Shares			Amount		Stock			Warrants		Paid-In-Capital		Deficit			Interest			Total Equity
Balance at December 29, 2013		29,148,029		$	291	$	—		$	909	$	383,077	$	(231,232	)	$	228		$	153,273
Net income		—			—		—			—		—		1,709			6			1,715
Issuance of unrestricted common stock		25,663			—		—			—		400		—			—			400
Exercise of stock options		297,002			4		—			—		2,624		—			—			2,628
Distribution to non-controlling interest		—			—		—			—		—		—			(26	)		(26	)
Amortization of stock-based compensation		—			—		—			—		1,041		—			—			1,041
Balance at June 29, 2014		29,470,694		$	295	$	—		$	909	$	387,142	$	(229,523	)	$	208		$	159,031
Balance at December 28, 2014		28,934,700		$	298	$	(10,246	)	$	909	$	391,972	$	(226,874	)	$	266		$	156,325
Net income		—			—		—			—		—		2,992			2			2,994
Exercise of stock options		358,794			3		—			—		3,062		—			—			3,065
Excess tax benefits associated with exercise of stock options		—			—		—			—		224		—			—			224
Repurchases of common stock		(922,316	)		—		(12,546	)		—		—		—			—			(12,546	)
Capital distribution to non-controlling interest		—			—		—			—		—		—			(8	)		(8	)
Contributions from non-controlling interest		—			—		—			—		—		—			326			326
Amortization of stock-based compensation		—			—		—			—		1,127		—			—			1,127
Balance at June 28, 2015		28,371,178		$	301	$	(22,792	)	$	909	$	396,385	$	(223,882	)	$	586		$	151,507

See accompanying notes to the unaudited condensed consolidated financial statements.

5

POTBELLY CORPORATION AND SUBSIDIARIES

Condensed Consolidated Statements of Cash Flows

(amounts in thousands, unaudited)

	For the 26 Weeks Ended
	June 28,     2015			June 29,     2014
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income	$	2,994		$	1,715
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation		10,439			9,501
Deferred income tax		190			121
Deferred rent and landlord allowances		1,769			723
Amortization of stock compensation expense		1,127			1,441
Excess tax benefit from stock-based compensation		(224	)		—
Asset impairment, store closure and disposal of property and equipment		887			877
Amortization of debt issuance costs		35			35
Changes in operating assets and liabilities:
Accounts receivable, net		(1,018	)		(958	)
Inventories		(52	)		(90	)
Prepaid expenses and other assets		904			(2,035	)
Accounts payable		(730	)		1,351
Accrued and other liabilities		2,641			(910	)
Net cash provided by operating activities		18,962			11,771
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment		(17,901	)		(13,386	)
Net cash (used in) investing activities		(17,901	)		(13,386	)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payments on note payable		(1,022	)		(42	)
Proceeds from exercise of stock options		3,743			3,337
Payment of payroll taxes related to stock-based compensation awards		(678	)		(709	)
Treasury stock repurchase		(12,546	)		—
Excess tax benefit from stock-based compensation		224			—
Contributions from non-controlling interest		326			—
Distribution to non-controlling interest		(8	)		(26	)
Net cash (used in) provided by financing activities		(9,961	)		2,560
NET (DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS		(8,900	)		945
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD		63,005			69,579
CASH AND CASH EQUIVALENTS AT END OF PERIOD	$	54,105		$	70,524
Supplemental cash flow information:
Income taxes paid	$	230		$	700
Interest paid		114			84
Supplemental non-cash investing and financing activities:
Unpaid liability for purchases of property and equipment	$	2,931		$	2,424

See accompanying notes to the unaudited condensed consolidated financial statements

6

POTBELLY CORPORATION AND SUBSIDIARIES

Notes to Unaudited Condensed Consolidated Financial Statements

(1) Organization and Other Matters

Business

Potbelly Corporation (the “Company” or “Potbelly”), through its wholly-owned subsidiaries, operates Potbelly Sandwich Works sandwich shops in 27 states and the District of Columbia. As of June 28, 2015 and June 29, 2014, the Company had 349 and 312 company-operated shops, respectively. During the 26 weeks ended June 28, 2015, the Company opened 17 new company-operated shops and closed 2 shops. During the 26 weeks ended June 29, 2014, the Company opened 16 new company-operated shops and closed no shops.

The Company also sells and administers franchises of Potbelly Sandwich Works sandwich shops. The first domestic and international franchise locations administered by the Company opened during February 2011. As of June 28, 2015, 17 franchised shops were in operation domestically and 12 franchised shops were in operation internationally. During the 26 weeks ended June 28, 2015, the Company opened one franchised shop and closed one franchised shop. During the 26 weeks ended June 29, 2014, the Company opened three franchised shops and closed no franchised shops.

Basis of Presentation

The unaudited condensed consolidated financial statements and notes herein should be read in conjunction with the audited consolidated financial statements of Potbelly Corporation and its subsidiaries and the notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 28, 2014. The unaudited condensed consolidated financial statements included herein have been prepared by the Company without audit, pursuant to the rules and regulations of the SEC regarding interim financial reporting. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) have been condensed or omitted pursuant to the SEC’s rules and regulations. In the opinion of management, all adjustments, which are of a normal and recurring nature (except as otherwise noted), that are necessary to present fairly the Company’s financial position as of June 28, 2015 and December 28, 2014, its statement of operations for the 13 and 26 weeks ended June 28, 2015 and June 29, 2014 and its statement of cash flows for the 26 weeks ended June 28, 2015 and June 29, 2014 have been included. The consolidated statements of operations for the interim periods presented herein are not necessarily indicative of the results to be expected for the full year.

The Company does not have any components of other comprehensive income (loss) recorded within its consolidated financial statements, and, therefore, does not separately present a statement of comprehensive income (loss) in its consolidated financial statements.

Principles of Consolidation

The unaudited condensed consolidated financial statements include the accounts of Potbelly Corporation; its wholly owned subsidiary, Potbelly Illinois, Inc. (“PII”); PII’s wholly owned subsidiaries, Potbelly Franchising, LLC and Potbelly Sandwich Works LLC (“LLC”) and 17 of LLC’s wholly owned subsidiaries and the LLC’s 4 joint ventures, collectively, the “Company.” All significant intercompany balances and transactions have been eliminated in consolidation. For consolidated joint ventures, non-controlling interest represents a non-controlling partner’s share of the assets, liabilities and operations related to the 4 joint venture investments. The Company has ownership interests ranging from 65-80% in these consolidated joint ventures.

Fiscal Year

The Company uses a 52/53-week fiscal year that ends on the last Sunday of the calendar period. Approximately every five or six years a 53rd week is added. Fiscal years 2015 and 2014 each consist of 52 weeks. The fiscal quarters ended June 28, 2015 and June 29, 2014 each consisted of 13 weeks.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions, primarily related to the long-lived assets and income taxes, that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

7

POTBELLY CORPORATION AND SUBSIDIARIES

Notes to Unaudited Condensed Consolidated Financial Statements

New and Revised Financial Accounting Standards

We qualify as an “emerging growth company” pursuant to the provisions of the Jumpstart Our Business Startups Act of 2012, or the JOBS Act, enacted on April 5, 2012. Section 102 of the JOBS Act provides that an “emerging growth company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. However, we have chosen to “opt out” of such extended transition period, and as a result, we will comply with new or revised accounting standards on the relevant dates on which adoption of such standards is required for non-emerging growth companies. Our decision to opt out of the extended transition period is irrevocable.

In April 2014, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2014-08, “Presentation of Financial Statements (Topic 205) and Property, Plant and Equipment (Topic 360): Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity.” The pronouncement changes the criteria for reporting discontinued operations while enhancing disclosures in this area. Pursuant to ASU 2014-08, only disposals representing a strategic shift, such as a major line of business, a major geographical area or a major equity investment, which were not expected to have continuing cash flows should be presented as a discontinued operation. If the disposal does qualify as a discontinued operation under ASU 2014-08, the entity will be required to provide expanded disclosures. ASU 2014-08 is effective for fiscal and interim periods beginning on or after December 15, 2014. Early adoption is permitted. The adoption of ASU 2014-08 is not expected to have a significant impact on our consolidated financial statements or disclosures.

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers.” The pronouncement was issued to clarify the principles for recognizing revenue and to develop a common revenue standard and disclosure requirements for U.S. GAAP and IFRS. The FASB has approved a one-year deferral of the effective date of ASU 2014-09, such that it will become effective for the annual period ending after December 15, 2017. We are evaluating the expected adoption method of ASU 2014-09 and the adoption is not expected to have a significant impact on our consolidated balance sheet or consolidated statement of operations.

In August 2014, the FASB issued ASU No. 2014-15, “Presentation of Financial Statements – Going Concern (Subtopic 205-40) – Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern.” The pronouncement requires our management to evaluate whether there is substantial doubt about our ability to continue as a going concern. The pronouncement is effective for the annual period ending after December 15, 2016, and for annual periods and interim periods thereafter. Early adoption is permitted. The adoption of ASU 2014-15 is not expected to have a material effect on our consolidated balance sheet or consolidated statement of operations.

(2) Fair Value Measurement

The carrying amounts of cash and cash equivalents, accounts receivable, accounts payable and all other current liabilities approximate fair values due to the short maturities of these balances.

The Company assesses potential impairments to its long-lived assets, which includes property and equipment, whenever events or circumstances indicate that the carrying amount of an asset may not be recoverable. Shop-level assets are grouped at the individual shop-level for the purpose of the impairment assessment. Recoverability of an asset is measured by a comparison of the carrying amount of an asset to its estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of the asset group exceeds its estimated undiscounted future cash flows, an impairment charge is recognized as the amount by which the carrying amount of the asset exceeds the fair value of the asset. After performing a periodic review of our shops during the first and second fiscal quarter of 2015, it was determined that indicators of impairment were present for certain shops as a result of continued underperformance of shop profitability. We performed an impairment analysis related to these shops and recorded impairment charges of $0.3 million and $0.6 million for the 13 weeks and 26 weeks ended June 28, 2015, respectively, related to the excess of the carrying amounts recorded on our balance sheet over the identified shops’ estimated fair values. The fair value of the shop assets was determined using the discounted future cash flow method of anticipated cash flows through the shop’s lease-end date using fair value measurement inputs classified as Level 3. Level 3 inputs are derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

In fiscal 2014, the Company established a non-qualified deferred compensation plan, “Potbelly Non-Qualified Deferred Compensation Plan,” which allows highly compensated employees to defer a portion of their base salary and variable compensation each plan year. The Company maintains a rabbi trust to fund obligations under the deferred compensation plan. Amounts in the rabbi trust are invested in mutual funds. The investments in the rabbi trust are designated as trading securities and carried at fair value. Fair market value of investments in the rabbi trust is measured using Level 1 inputs (quoted prices for identical assets in active markets). As of June 28, 2015, the fair value of the investments in the rabbi trust was $71 thousand, which is included in other assets in the

8

POTBELLY CORPORATION AND SUBSIDIARIES

Notes to Unaudited Condensed Consolidated Financial Statements

condensed consolidated balance sheet. The associated liability is recorded within other long-term liabilities in the condensed consolidated balance sheet. The Company records trading gains and losses in general and administrative expenses in the condensed consolidated statement of operations, along with the offsetting amount related to the increase or decrease in deferred compensation to reflect its exposure to liabilities for payment under the deferred plan. For the three months ended June 28, 2015, the Company recorded an immaterial amount of unrealized losses on investments held in the rabbi trust.

(3) Earnings per share

Basic and diluted income (loss) per share are calculated using the weighted average number of shares outstanding for the period as follows:

	For the 13 Weeks Ended				For the 26 Weeks Ended
	June 28, 2015		June 29, 2014		June 28, 2015		June 29, 2014
Net income attributable to Potbelly Corporation	$	2,461	$	2,010	$	2,992	$	1,709
Weighted average common shares outstanding-basic		28,594,712		29,342,528		28,749,898		29,246,676
Plus: Effect of potential stock options exercise		708,271		1,046,198		709,276		1,258,203
Plus: Effect of potential warrant exercise		61,706		120,827		60,989		138,013
Weighted average common shares outstanding-diluted		29,364,689		30,509,553		29,520,163		30,642,892
Income per share available to common stockholders-basic	$	0.09	$	0.07	$	0.10	$	0.06
Income per share available to common stockholders-diluted	$	0.08	$	0.07	$	0.10	$	0.06
Potentially dilutive shares that are considered anti-dilutive:
Common share options		491,494		242,636		609,084		242,636
Warrants		—		—		—		—

(4) Income Taxes

The Company recognized income tax expense of $1.9 million on pre-tax income of $4.9 million, or an effective tax rate of 39.0%, for the 26 weeks ended June 28, 2015, compared to income tax expense of $1.2 million on pre-tax income of $2.9 million, or an effective tax rate of 41.5%, for the 26 weeks ended June 29, 2014. The difference between the statutory rate and the effective tax rate is primarily attributable to state income taxes offset by certain federal and state tax credits.

(5) Capital Stock

On August 1, 2014, the Company’s Board of Directors authorized a share repurchase program of up to $35.0 million of the Company’s common stock. Under this program, the Company may, from time to time, purchase shares in the open market (including in pre-arranged stock trading plans in accordance with the guidelines specified in Rule 10b5-1 under the Securities Exchange Act of 1934, as amended) or in privately negotiated transactions. During the 26 weeks ended June 28, 2015, the Company repurchased 922,316 shares of its common stock for approximately $12.5 million in open market transactions. As of June 28, 2015, the remaining dollar value of authorization under the share repurchase program was $12.2 million. Repurchased shares are included as treasury stock in the condensed consolidated balance sheets and the condensed consolidated statement of equity.

(6) Stock-Based Compensation

Throughout the 26 weeks ending June 28, 2015, the Company issued 498,479 stock options under the 2013 Long-Term Incentive Plan to eligible employees and key executives. The fair value of the options was determined using the Black-Scholes option pricing model. The weighted average fair value of options granted during the 26 weeks ended June 28, 2015 was $6.65 per share, as estimated using the following weighted average assumptions: expected life of options – seven years; volatility- 45.47%; risk-free interest rate – 1.90%; and dividend yield – 0.00%. The Company used the simplified method for determining the expected life of the options. Due to the lack of historical data as a newly public company, the Company calculated the specific stock price volatility using a blended volatility rate based on comparable publicly traded companies.

9

POTBELLY CORPORATION AND SUBSIDIARIES

Notes to Unaudited Condensed Consolidated Financial Statements

A summary of activity for the 26 weeks ended June 28, 2015 is as follows:

Options	Shares (Thousands)			Weighted Average Exercise Price		Aggregate Intrinsic Value (Thousands)		Weighted Average Remaining Term (Years)
Outstanding—December 28, 2014		4,613		$	10.10	$	12,731		5.62
Granted		498			13.59
Exercised		(359	)		8.54
Canceled		(141	)		14.18
Outstanding—June 28, 2015		4,611			10.47	$	12,653		5.61
Exercisable—June 28, 2015		3,337			6.79	$	11,549		3.19

In accordance with ASC Topic 718, Compensation—Stock Compensation, stock-based compensation is measured at the grant date, based on the calculated fair value of the award, and is recognized as an expense over the requisite employee service period, which is generally the vesting period of the grant, with a corresponding increase to additional paid-in-capital. For the 13 and 26 weeks ended June 28, 2015, the Company recognized $0.6 million and $1.1 million, respectively. For the 13 and 26 weeks ended June 29, 2014, the Company recognized $1.0 million and $1.4 million, respectively, which includes $0.4 million related to the May 2014 unrestricted common stock grants. As of June 28, 2015, the unrecognized stock-based compensation expense was $7.2 million, which will be recognized through fiscal year 2019. The Company records stock-based compensation expense within general and administrative expenses in the consolidated statements of operations.

In May 2015, the Company issued 30,856 shares of restricted stock units (“RSUs”) to certain non-employee members of its Board of Directors. The RSUs had a grant-date share price of $14.26 upon issuance and have a vesting schedule of 50% on the first anniversary of the grant date and 50% on the second anniversary of the grant date. The Company recorded an immaterial amount of stock-based compensation expense related to the issuance of the RSUs.

10

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

Forward-Looking Statements

The following discussion of our financial condition and results of operations should be read in conjunction with the unaudited condensed consolidated financial statements and the notes thereto included elsewhere in this Quarterly Report on Form 10-Q and with our audited consolidated financial statements included in our Annual Report on Form 10-K for the fiscal year ended December 28, 2014. This discussion contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and involves numerous risks and uncertainties. Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts and generally contain words such as “believes,” “expects,” “may,” “will,” “should,” “seeks,” “intends,” “plans,” “strives,” “goal,” “estimates,” “forecasts,” “projects” or “anticipates” or similar expressions. Our forward-looking statements are subject to risks and uncertainties, which may cause actual results to differ materially from those projected or implied by the forward-looking statement. Forward-looking statements are based on current expectations and assumptions and currently available data and are neither predictions nor guarantees of future events or performance. You should not place undue reliance on forward-looking statements, which speak only as of the date hereof. See “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” included in our Annual Report on Form 10-K for the fiscal year ended December 28, 2014, for a discussion of factors that could cause our actual results to differ from those expressed or implied by forward-looking statements.

Overview

Potbelly is a fast-growing neighborhood sandwich concept offering toasty warm sandwiches, signature salads and other fresh menu items served by engaging people in an environment that reflects the Potbelly brand. Our combination of product, people and place is how we deliver on our passion to be “The Best Place for Lunch.” Our sandwiches, salads and hand-dipped milkshakes are all made fresh to order and our cookies are baked fresh each day. Our employees are trained to engage with our customers in a genuine way to provide a personalized experience. Our shops feature vintage design elements and locally-themed décor inspired by the neighborhood that we believe create a lively atmosphere. Through this combination, we believe we are creating a devoted base of Potbelly fans that return again and again and that we are expanding one sandwich shop at a time.

We believe that a key to our past and future success is our culture. It is embodied in The Potbelly Advantage, which is an expression of our Vision, Mission, Passion and Values, and the foundation of everything we do. Our Vision is for our customers to feel that we are their “Neighborhood Sandwich Shop” and to tell others about their great experience. Our Mission is to make people really happy, to make more money and to improve every day. Our Passion is to be “The Best Place for Lunch.” Our Values embody both how we lead and how we behave, and form the cornerstone of our culture. We use simple language that resonates from the frontline associate to the most senior levels of the organization, creating shared expectations and accountabilities in how we approach our day-to-day activities. We strive to be a fun, friendly and hardworking group of people who enjoy taking care of our customers, while at the same time taking care of each other.

11

13 Weeks Ended June 28, 2015 Compared to 13 Weeks Ended June 29, 2014

The following table presents information comparing the components of net income (loss) for the periods indicated (dollars in thousands):

	For the 13 Weeks Ended
	June 28, 2015			% of Revenues			June 29, 2014			% of Revenues			Increase (Decrease)		Percent Change
Revenues
Sandwich shop sales, net	$	95,566			99.6	%	$	83,268			99.6	%	$	12,298		14.8	%
Franchise royalties and fees		383			0.4			352			0.4			31		8.8
Total revenues		95,949			100.0			83,620			100.0			12,329		14.7
Expenses
Sandwich shop operating expenses
Cost of goods sold, excluding depreciation		27,253			28.4			23,936			28.6			3,317		13.9
Labor and related expenses		27,152			28.3			23,405			28.0			3,747		16.0
Occupancy expenses		11,539			12.0			10,183			12.2			1,356		13.3
Other operating expenses		9,970			10.4			8,691			10.4			1,279		14.7
General and administrative expenses		9,643			10.1			8,865			10.6			778		8.8
Depreciation expense		5,288			5.5			4,784			5.7			504		10.5
Pre-opening costs		536			0.6			273			0.3			263		96.3
Impairment and loss on disposal of property and equipment		484			0.5			29			*			455		1569.0
Total expenses		91,865			95.7			80,166			95.9			11,699		14.6
Income from operations		4,084			4.3			3,454			4.1			630		18.2
Interest expense, net		63			0.1			40			*			23		57.5
Income before income taxes		4,021			4.2			3,414			4.1			607		17.8
Income tax expense		1,563			1.6			1,407			1.7			156		11.1
Net income		2,458			2.6			2,007			2.4			451		22.5
Net loss attributable to non-controlling interests		(3	)		*			(3	)		*			—		0.0
Net income attributable to Potbelly Corporation	$	2,461			2.6	%	$	2,010			2.4	%	$	451		22.4	%

* Amount is less than 0.1%

Revenues

Total revenues increased by $12.3 million, or 14.7%, to $95.9 million during the 13 weeks ended June 28, 2015, from $83.6 million during the 13 weeks ended June 29, 2014. The increase in revenues primarily consisted of an increase of $8.3 million in sales from shops not yet in our company-operated comparable store sales base and a $4.0 million, or 4.9%, increase in company-operated comparable store sales. The increase in company-operated comparable store sales resulted from increases in average check from certain menu price increases and menu mix, as well as traffic.

Cost of Goods Sold

Cost of goods sold increased by $3.3 million, or 13.9%, to $27.2 million during the 13 weeks ended June 28, 2015, compared to $23.9 million during the 13 weeks ended June 29, 2014, primarily due to the increase in revenues. As a percentage of revenues, cost of goods sold decreased to 28.4% during the 13 weeks ended June 28, 2015, from 28.6% during the 13 weeks ended June 29, 2014, primarily driven by certain menu price increases, partially offset by inflation on dairy and certain proteins.

Labor and Related Expenses

Labor and related expenses increased by $3.7 million, or 16.0%, to $27.1 million during the 13 weeks ended June 28, 2015, from $23.4 million during the 13 weeks ended June 29, 2014, primarily due to new shop openings. As a percentage of revenues, labor and related expenses increased to 28.3% during the 13 weeks ended June 28, 2015, from 28.0% during the 13 weeks ended June 29, 2014, primarily driven by higher labor costs, performance-based manager bonuses and an additional incentive program to reward employees for tenure and development.

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Occupancy Expenses

Occupancy expenses increased by $1.4 million, or 13.3%, to $11.6 million during the 13 weeks ended June 28, 2015, from $10.2 million during the 13 weeks ended June 29, 2014, primarily due to new shop openings. As a percentage of revenues, occupancy expenses decreased to 12.0% during the 13 weeks ended June 28, 2015, from 12.2% during the 13 weeks ended June 29, 2014, primarily due to sales leverage (i.e., the ability to spread certain expenses over a higher revenue base).

Other Operating Expenses

Other operating expenses increased by $1.3 million, or 14.7%, to $10.0 million during the 13 weeks ended June 28, 2015, from $8.7 million during the 13 weeks ended June 29, 2014. The increase is attributable to new shop openings, as well as increased fees associated with credit card usage in our shops, and other operating expense increases in line with revenue growth. As a percentage of revenues, other operating expenses remained consistent at 10.4% during the 13 weeks ended June 28, 2015 and June 29, 2014.

General and Administrative Expenses

General and administrative expenses increased by $0.7 million, or 8.8%, to $9.6 million during the 13 weeks ended June 28, 2015, from $8.9 million during the 13 weeks ended June 29, 2014. The net increase is driven primarily by increased spending on advertising, partially offset by lower stock-based compensation expense. As a percentage of revenues, general and administrative expenses decreased to 10.1% during the 13 weeks ended June 28, 2015, from 10.6% during the 13 weeks ended June 29, 2014, driven by lower stock-based compensation expense, coupled with sales leverage (i.e., the ability to spread certain costs over a higher revenue base).

Depreciation Expense

Depreciation expense increased by $0.5 million, or 10.5%, to $5.3 million during the 13 weeks ended June 28, 2015, from $4.8 million during the 13 weeks ended June 29, 2014, primarily due to a higher depreciable base related to new shops and existing shop capital investments. As a percentage of revenues, depreciation decreased to 5.5% during the 13 weeks ended June 28, 2015, from 5.7% during the 13 weeks ended June 29, 2014, driven by lower depreciation associated with new shops with lower build-out costs and longer expected useful lives for leasehold improvements, as well as leasehold improvements at legacy shops with higher build-out costs and shorter expected useful lives being fully depreciated.

Pre-Opening Costs

Pre-opening costs increased by $0.2 million, or 96.3%, to $0.5 million during the 13 weeks ended June 28, 2015, from $0.3 million during the 13 weeks ended June 29, 2014, primarily due to timing of new shop openings during the 13 weeks ended June 28, 2015 compared to the 13 weeks ended June 29, 2014.

Impairment and Loss on Disposal of Property and Equipment

Impairment and loss on disposal of property and equipment increased to $0.5 million during the 13 weeks ended June 28, 2015, from $29 thousand during the 13 weeks ended June 29, 2014. After performing a periodic review of our shops during the second quarter of 2015, it was determined that indicators of impairment were present for a certain shop as a result of continued underperformance of shop profitability. We performed an impairment analysis related to this shop and recorded an impairment charge of $0.3 million related to the excess of the carrying amounts recorded on our balance sheet over the identified shop’s estimated fair values.

Interest Expense, net

Interest expense increased by $23 thousand, or 57.5%, to $63 thousand during the 13 weeks ended June 28, 2015, from $40 thousand during the 13 weeks ended June 29, 2014, primarily due to the accretion of certain occupancy-related interest costs. Interest expense for the 13 weeks ended June 28, 2015 is attributable to interest on the note payable, unused commitment fees, occupancy-related interest costs and deferred financing fees, partially offset by interest income related to money market funds.

Income Tax Expense

Income tax expense increased by $0.2 million to $1.6 million for the 13 weeks ended June 28, 2015, from $1.4 million for the 13 weeks ended June 29, 2014. For the 13 weeks ended June 28, 2015, our effective tax rate was 38.9%, compared to 41.2% for the 13 weeks ended June 29, 2014. The decrease in the effective tax rate primarily relates to the Company recognizing certain federal tax credits, which were not recognized in the comparable prior period.

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26 Weeks Ended June 28, 2015 Compared to 26 Weeks Ended June 29, 2014

The following table presents information comparing the components of net income (loss) for the periods indicated (dollars in thousands):

	For the 26 Weeks Ended
	June 28, 2015		% of Revenues			June 29, 2014		% of Revenues			Increase (Decrease)			Percent Change
Revenues
Sandwich shop sales, net	$	180,963		99.6	%	$	156,791		99.5	%	$	24,172			15.4	%
Franchise royalties and fees		754		0.4			710		0.5			44			6.2
Total revenues		181,717		100.0			157,501		100.0			24,216			15.4
Expenses
Sandwich shop operating expenses
Cost of goods sold, excluding depreciation		51,598		28.4			45,022		28.6			6,576			14.6
Labor and related expenses		51,752		28.5			44,865		28.5			6,887			15.4
Occupancy expenses		22,886		12.6			20,162		12.8			2,724			13.5
Other operating expenses		19,627		10.8			16,849		10.7			2,778			16.5
General and administrative expenses		18,474		10.2			16,687		10.6			1,787			10.7
Depreciation expense		10,439		5.7			9,501		6.0			938			9.9
Pre-opening costs		1,077		0.6			525		0.3			552			105.1
Impairment and loss on disposal of property and equipment		832		0.5			877		0.6			(45	)		(5.1	)
Total expenses		176,685		97.2			154,488		98.1			22,197			14.4
Income from operations		5,032		2.8			3,013		1.9			2,019			67.0
Interest expense, net		124		0.1			82		0.1			42			51.2
Income before income taxes		4,908		2.7			2,931		1.9			1,977			67.5
Income tax expense		1,914		1.1			1,216		0.8			698			57.4
Net income		2,994		1.6			1,715		1.1			1,279			74.6
Net income attributable to non-controlling interests		2		*			6		*			(4	)		(66.7	)
Net income attributable to Potbelly Corporation	$	2,992		1.6	%	$	1,709		1.1	%	$	1,283			75.1	%

* Amount is less than 0.1%

Revenues

Total revenues increased by $24.2 million, or 15.4%, to $181.7 million during the 26 weeks ended June 28, 2015, from $157.5 million during the 26 weeks ended June 29, 2014. The increase in revenues primarily consisted of an increase of $16.3 million in sales from shops not yet in our company-operated comparable store sales base and a $7.8 million, or 5.1%, increase in company-operated comparable store sales. The increase in company-operated comparable store sales resulted from increases in average check from certain menu price increases and menu mix, as well as traffic.

Cost of Goods Sold

Cost of goods sold increased by $6.6 million, or 14.6%, to $51.6 million during the 26 weeks ended June 28, 2015, compared to $45.0 million during the 26 weeks ended June 29, 2014, primarily due to the increase in revenues. As a percentage of revenues, cost of goods sold decreased to 28.4% during the 26 weeks ended June 28, 2015, from 28.6% during the 26 weeks ended June 29, 2014, primarily driven by certain menu price increases.

Labor and Related Expenses

Labor and related expenses increased by $6.9 million, or 15.4%, to $51.8 million during the 26 weeks ended June 28, 2015, from $44.9 million during the 26 weeks ended June 29, 2014, primarily due to new shop openings. As a percentage of revenues, labor and related expenses remained consistent at 28.5% during the 26 weeks ended June 28, 2015 and June 29, 2014.

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Occupancy Expenses

Occupancy expenses increased by $2.7 million, or 13.5%, to $22.9 million during the 26 weeks ended June 28, 2015, from $20.2 million during the 26 weeks ended June 29, 2014, primarily due to new shop openings. As a percentage of revenues, occupancy expenses decreased to 12.6% during the 26 weeks ended June 28, 2015, from 12.8% during the 26 weeks ended June 29, 2014, primarily due to sales leverage (i.e., the ability to spread certain expenses over a higher revenue base).

Other Operating Expenses

Other operating expenses increased by $2.8 million, or 16.5%, to $19.6 million during the 26 weeks ended June 28, 2015, from $16.8 million during the 26 weeks ended June 29, 2014. The increase is attributable to new shop openings, increased marketing spend as well as increased fees associated with credit card usage in our shops. As a percentage of revenues, other operating expenses increased to 10.8% during the 26 weeks ended June 28, 2015, from 10.7% during the 26 weeks ended June 29, 2014, primarily due to increased marketing spend.

General and Administrative Expenses

General and administrative expenses increased by $1.8 million, or 10.7%, to $18.5 million during the 26 weeks ended June 28, 2015, from $16.7 million during the 26 weeks ended June 29, 2014. The net increase is driven primarily by an increase in our performance-based incentives, as well as increased spending on advertising, partially offset by lower stock-based compensation expense. As a percentage of revenues, general and administrative expenses decreased to 10.2% during the 26 weeks ended June 28, 2015, from 10.6% during the 26 weeks ended June 29, 2014, driven by lower stock-based compensation expense, coupled with sales leverage (i.e., the ability to spread certain costs over a higher revenue base).

Depreciation Expense

Depreciation expense increased by $0.9 million, or 9.9%, to $10.4 million during the 26 weeks ended June 28, 2015, from $9.5 million during the 26 weeks ended June 29, 2014, primarily due to a higher depreciable base related to new shops and existing shop capital investments. As a percentage of revenues, depreciation decreased to 5.7% during the 26 weeks ended June 28, 2015, from 6.0% during the 26 weeks ended June 29, 2014, driven by lower depreciation associated with new shops with lower build-out costs and longer expected useful lives for leasehold improvements, as well as leasehold improvements at legacy shops with higher build-out costs and shorter expected useful lives being fully depreciated.

Pre-Opening Costs

Pre-opening costs increased by $0.6 million, or 105.1%, to $1.1 million during the 26 weeks ended June 28, 2015, from $0.5 million during the 26 weeks ended June 29, 2014, primarily due to timing of new shop openings during the 26 weeks ended June 28, 2015 compared to the 26 weeks ended June 29, 2014.

Impairment and Loss on Disposal of Property and Equipment

Impairment and loss on disposal of property and equipment decreased to $0.8 million during the 26 weeks ended June 28, 2015, from $0.9 million during the 26 weeks ended June 29, 2014. After performing a periodic review of our shops during the first and second quarters of 2015, it was determined that indicators of impairment were present for certain shops as a result of continued underperformance of shop profitability. We performed an impairment analysis related to these shops and recorded an impairment charge of $0.6 million related to the excess of the carrying amounts recorded on our balance sheet over the identified shops’ estimated fair values.

Interest Expense, net

Interest expense increased by $42 thousand, or 51.2%, to $124 thousand during the 26 weeks ended June 28, 2015, from $82 thousand during the 26 weeks ended June 29, 2014, primarily due to the accretion of certain occupancy-related interest costs. Interest expense for the 26 weeks ended June 28, 2015 is attributable to interest on the note payable, unused commitment fees, occupancy-related interest costs and deferred financing fees, partially offset by interest income related to money market funds.

Income Tax Expense

Income tax expense increased by $0.7 million to $1.9 million for the 26 weeks ended June 28, 2015, from $1.2 million for the 26 weeks ended June 29, 2014. For the 26 weeks ended June 28, 2015, our effective tax rate was 39.0%, compared to 41.5% for the 26 weeks ended June 29, 2014. The decrease in the effective tax rate primarily relates to the Company recognizing certain federal tax credits, which were not recognized in the comparable prior period.

15

Liquidity and Capital Resources

General

Our primary sources of liquidity and capital resources are cash provided from operating activities, existing cash and cash equivalents and our credit facility. Our primary requirements for liquidity and capital are new shop openings, existing shop capital investments (maintenance and improvements), principal and interest payments on our debt, lease obligations, repurchases of our common stock and working capital and general corporate needs. Our requirement for working capital is not significant since our customers pay for their food and beverage purchases in cash or payment cards (credit or debit) at the time of sale. Thus, we are able to sell certain inventory items before we have to pay our suppliers for such items. Our shops do not require significant inventories or receivables. We believe that these sources of liquidity and capital will be sufficient to finance our continued operations and expansion plans for at least the next twelve months.

The following table presents summary cash flow information for the periods indicated (in thousands):

	For the 26 Weeks Ended
	June 28, 2015			June 29, 2014
Net cash provided by (used in):
Operating activities	$	18,962		$	11,771
Investing activities		(17,901	)		(13,386	)
Financing activities		(9,961	)		2,560
Net (decrease) increase in cash	$	(8,900	)	$	945

Operating Activities

Net cash provided by operating activities increased to $19.0 million for the 26 weeks ended June 28, 2015, from $11.8 million for the 26 weeks ended June 29, 2014. The $7.2 million increase is primarily attributable to an increase of $5.2 million in net shop-level profits, increases in non-cash items such as depreciation and deferred rent and landlord allowances as well as timing of the payment of working capital accounts.

Investing Activities

Net cash used in investing activities increased to $17.9 million for the 26 weeks ended June 28, 2015, from $13.4 million for the 26 weeks ended June 29, 2014. The increase was primarily due to capital expenditures for future shop openings, maintaining our existing shops and certain other projects, including costs associated with the move of our Company headquarters during the 26 weeks ended June 28, 2015 as compared to the same period in 2014.

Financing Activities

Net cash used in financing activities was $10.0 million for the 26 weeks ended June 28, 2015, compared to net cash provided by financing activities of $2.6 million for the 26 weeks ended June 29, 2014. The increase in net cash used was driven by the $12.5 million of treasury stock repurchased during the 26 weeks ended June 28, 2015, with no comparable transactions during the 26 weeks ended June 29, 2014, offset by $3.1 million in cash proceeds received by us related to the exercise of stock options, net of payroll taxes paid, during the 26 weeks ended June 28, 2015, compared to $2.6 million in cash proceeds received during the 26 weeks ended June 29, 2014.

Stock Repurchase Program

On August 1, 2014, our Board of Directors authorized a share repurchase program of up to $35.0 million of the Company’s common stock. Under this program, we may, from time to time, purchase shares in the open market (including in pre-arranged stock trading plans in accordance with the guidelines specified in Rule 10b5-1 under the Exchange Act) or in privately negotiated transactions. During the 26 weeks ended June 28, 2015, we repurchased 922,316 shares of common stock for approximately $12.5 million in open market transactions. At June 28, 2015, the remaining dollar value of authorization under the share repurchase program was $12.2 million.

16

Credit Facility

On September 21, 2012, we entered into a five-year revolving credit facility agreement with JPMorgan Chase Bank, N.A. that expires in September 2017 and provides for borrowings up to $35.0 million to fund capital expenditures for new shops, renovations and maintenance of existing shops, and to provide ongoing working capital for other general and corporate purposes. We will be entitled to incur additional incremental increases in the revolving credit facility of up to $25.0 million that will be included in the credit facility if no event of default exists and certain other requirements are met. The credit facility contains customary representations, warranties, negative and affirmative covenants, including a requirement to maintain a maximum leverage ratio, as defined, of 2.25:1 and a minimum debt service coverage ratio, as defined, of 1.5:1. The credit facility also limits the restricted payments (primarily distributions and equity repurchases) that we may make, unless we obtain certain waivers or amendments from our lender. We were in compliance with these restrictions and conditions as of June 28, 2015. The credit facility is secured by substantially all assets of the Company. Borrowings under the credit facility bear interest at our option at either (i) a Eurocurrency rate determined by reference to the applicable LIBOR rate plus an applicable margin or (ii) a prime rate as announced by JPMorgan Chase plus an applicable margin. As of June 28, 2015, we had no amounts outstanding under the credit facility.

Critical Accounting Policies and Estimates

Our discussion and analysis of our financial condition and results of operations are based on our consolidated financial statements, which have been prepared in accordance with GAAP. The preparation of our consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Critical accounting policies are those that management believes are both most important to the portrayal of our financial condition and operating results, and require management’s most difficult, subjective or complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain. We base our estimates on historical experience and other factors that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Judgments and uncertainties affecting the application of those policies may result in materially different amounts being reported under different conditions or using different assumptions. We had no significant changes in our critical accounting estimates since our last annual report. Our critical accounting estimates are identified and described in our annual consolidated financial statements and related notes.

Off-Balance Sheet Arrangements

As of June 28, 2015, we do not have any off-balance sheet arrangements, synthetic leases, investments in special purpose entities or undisclosed borrowings or debt that would be required to be disclosed pursuant to Item 303 of Regulation S-K under the Exchange Act.

New and Revised Financial Accounting Standards

For a description of recently issued Financial Accounting Standards, see Note 1— “Organization and Other Matters” of the Notes to Unaudited Condensed Consolidated Financial Statements of this Quarterly Report on Form 10-Q.

17

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

For quantitative and qualitative disclosures about market risk, see Item 7A, “Quantitative and Qualitative Disclosures About Market Risk,” of our Annual Report on Form 10-K for the fiscal year ended December 28, 2014. Our exposures to market risk have not changed materially since December 28, 2014.

ITEM 4. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (“Exchange Act”)) as of June 28, 2015. Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that, as of June 28, 2015, our disclosure controls and procedures were effective in ensuring that information required to be disclosed in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the Securities and Exchange Commission (the “SEC”) and is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control over Financial Reporting

There have been no changes in our internal control over financial reporting (as defined in Rule 13a-15(f) under the Exchange Act) that occurred during our fiscal quarter ended June 28, 2015 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

The certifications required by Section 302 of the Sarbanes-Oxley Act of 2002 are filed as exhibits 31.1 and 31.2 to this Quarterly Report on Form 10-Q.

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PART II. OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

We are subject to legal proceedings, claims and liabilities, such as employment-related claims and slip and fall cases, which arise in the ordinary course of business and are generally covered by insurance. In the opinion of management, the amount of ultimate liability with respect to those actions should not have a material adverse impact on our financial position or results of operations and cash flows.

ITEM 1A. RISK FACTORS

A description of the risk factors associated with our business is contained in Item 1A, “Risk Factors” of our Annual Report on Form 10-K for the fiscal year ended December 28, 2014. There have been no material changes to our Risk Factors as previously reported.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

The following table contains information regarding purchases of our common stock made by or on behalf of Potbelly Corporation during the 13 weeks ended June 28, 2015:

Period	Total Number of Shares Purchased		Average Price Paid per Share (1)		Total Number of Shares Purchased as Part of Publicly Announced Program (2)		Maximum Value of Shares that May Yet be Purchased Under the Program (2)
March 30, 2015 – April 26, 2015		200,940	$	13.89		200,940	$	17,586,629
April 27, 2015 – May 24, 2015		79,604	$	13.93		79,604	$	16,475,799
May 25, 2015 – June 28, 2015		307,086	$	13.83		307,086	$	12,242,638
Total:		587,630				587,630

(1) Average price paid per share excludes commissions.

(2) On August 5, 2014, we announced that our Board of Directors approved a new share repurchase program, authorizing us to repurchase up to $35.0 million of our common stock. Such repurchases may take place from time to time in the open market (including in pre-arranged stock trading plans in accordance with the guidelines specified in Rule 10b5-1 under the Exchange Act) or in privately negotiated transactions.

ITEM 6. EXHIBITS

The following exhibits are either provided with this Quarterly Report on Form 10-Q or are incorporated herein by reference.

Exhibit No.	Description
10.22	Director Compensation Plan, adopted May 14, 2015 †
31.1	Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2	Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1	Certification of Chief Executive Officer and Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS	XBRL Instance Document
101.SCH	XBRL Taxonomy Extension Schema Document
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document
101.LAB	XBRL Taxonomy Extension Label Linkbase Document
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document

† Management contract or compensatory plan

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SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	POTBELLY CORPORATION
Date: August 5, 2015	By:	/s/ Michael Coyne
		Michael Coyne
		Chief Financial Officer
		(Principal Financial Officer)

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EX-10.22

Exhibit 10.22

Director Compensation Plan

In accordance with the Potbelly Corporation 2013 Long-Term Incentive Plan (the “Plan”), each non-employee Director of Potbelly Corporation (the “Company”) and Potbelly Illinois, Inc. is eligible to receive compensation for services rendered. Each non-employee/non-investor Director who is a member of the Board of Directors as of the end of the Annual Meeting of the Stockholders (the “Annual Meeting”) is eligible to receive $80,000 in annual compensation, and each non-employee/investor Director who is a member of the Board of Directors as of the Annual Meeting is eligible to receive $40,000 in annual compensation.

Each non-employee/non-investor Director may elect between the following forms of payment for his or her annual compensation:

1. The non-employee/non-investor Director receives Restricted Stock Units (as defined in the Plan) (the “RSUs”) having a grant date Fair Market Value of $80,000 (with a grant date on or before the end of the second fiscal quarter); or

2. The non-employee/non-investor Director receives:

a. $40,000 in cash (half of which will be paid on before the end of the second fiscal quarter and half of which will be paid on or before the end of the fiscal year); plus

b. RSUs having a grant date Fair Market Value of $40,000 (with a grant date on or before the end of the second fiscal quarter).

If any non-employee/non-investor Director fails to make an election prior to the end of the first fiscal quarter, such Director will be deemed to have elected to receive $40,000 in cash plus RSUs having a grant date Fair Market Value of $40,000.

If any non-employee/non-investor Director joins the Board of Directors of the Company and/or Potbelly Illinois, Inc. after the Annual Meeting of the Stockholders (the “Annual Meeting”), such Director’s compensation shall be pro-rated accordingly and paid prior to the next Annual Meeting.

Each non-employee/investor Director is eligible to receive his or her annual compensation as RSUs having a grant date Fair Market Value of $40,000 (with a grant date on or before the end of the second fiscal quarter).

Subject to the terms and conditions of the Restricted Stock Unit Award Agreement, RSUs shall vest as follows: fifty percent (50%) on the first anniversary of the grant date, and fifty percent (50%) on the second anniversary of the grant date.

EX-31.1

Exhibit 31.1

Certification of Chief Executive Officer

pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Aylwin Lewis, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of Potbelly Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;

d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 5, 2015	By:	/s/ Aylwin Lewis
		Aylwin Lewis
		Chief Executive Officer and President
		(Principal Executive Officer)

EX-31.2

Exhibit 31.2

Certification of Chief Financial Officer

pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Michael Coyne, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of Potbelly Corporation;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation;

d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 5, 2015	By:	/s/ Michael Coyne
		Michael Coyne
		Chief Financial Officer
		(Principal Financial Officer)

EX-32.1

Exhibit 32.1

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906

OF THE SARBANES-OXLEY ACT OF 2002

In accordance with 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, Aylwin Lewis, Chief Executive Officer and President of Potbelly Corporation (the “Registrant”), and Michael Coyne, Chief Financial Officer of the Registrant, each hereby certifies that, to the best of his knowledge on the date hereof:

1. the Registrant’s Quarterly Report on Form 10-Q for the quarterly period ended June 28, 2015, to which this Certification is attached as Exhibit 32.1 (the “Quarterly Report”), fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2. information contained in the Quarterly Report fairly presents, in all material respects, the financial condition and results of operations of the Registrant.

Date: August 5, 2015	By:	/s/ Aylwin Lewis
		Aylwin Lewis
		Chief Executive Officer and President
Date: August 5, 2015	By:	/s/ Michael Coyne
		Michael Coyne
		Chief Financial Officer

This certification accompanies the Quarterly Report on Form 10-Q pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not be deemed filed by the Registrant for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Such certification will not be deemed to be incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act, except to the extent that the Registrant specifically incorporates it by reference.

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Earnings per Share

6 Months Ended

Jun. 28, 2015

Earnings Per Share [Abstract]

Earnings per Share

(3) Earnings per share

Basic and diluted income (loss) per share are calculated using the weighted average number of shares outstanding for the period as follows:

	For the 13 Weeks Ended				For the 26 Weeks Ended
	June 28, 2015		June 29, 2014		June 28, 2015		June 29, 2014
Net income attributable to Potbelly Corporation	$	2,461	$	2,010	$	2,992	$	1,709
Weighted average common shares outstanding-basic		28,594,712		29,342,528		28,749,898		29,246,676
Plus: Effect of potential stock options exercise		708,271		1,046,198		709,276		1,258,203
Plus: Effect of potential warrant exercise		61,706		120,827		60,989		138,013
Weighted average common shares outstanding-diluted		29,364,689		30,509,553		29,520,163		30,642,892
Income per share available to common stockholders-basic	$	0.09	$	0.07	$	0.10	$	0.06
Income per share available to common stockholders-diluted	$	0.08	$	0.07	$	0.10	$	0.06
Potentially dilutive shares that are considered anti-dilutive:
Common share options		491,494		242,636		609,084		242,636
Warrants		—		—		—		—

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Fair Value Measurement

6 Months Ended

Jun. 28, 2015

Fair Value Disclosures [Abstract]

Fair Value Measurement

(2) Fair Value Measurement

The carrying amounts of cash and cash equivalents, accounts receivable, accounts payable and all other current liabilities approximate fair values due to the short maturities of these balances.

The Company assesses potential impairments to its long-lived assets, which includes property and equipment, whenever events or circumstances indicate that the carrying amount of an asset may not be recoverable. Shop-level assets are grouped at the individual shop-level for the purpose of the impairment assessment. Recoverability of an asset is measured by a comparison of the carrying amount of an asset to its estimated undiscounted future cash flows expected to be generated by the asset. If the carrying amount of the asset group exceeds its estimated undiscounted future cash flows, an impairment charge is recognized as the amount by which the carrying amount of the asset exceeds the fair value of the asset. After performing a periodic review of our shops during the first and second fiscal quarter of 2015, it was determined that indicators of impairment were present for certain shops as a result of continued underperformance of shop profitability. We performed an impairment analysis related to these shops and recorded impairment charges of $0.3 million and $0.6 million for the 13 weeks and 26 weeks ended June 28, 2015, respectively, related to the excess of the carrying amounts recorded on our balance sheet over the identified shops’ estimated fair values. The fair value of the shop assets was determined using the discounted future cash flow method of anticipated cash flows through the shop’s lease-end date using fair value measurement inputs classified as Level 3. Level 3 inputs are derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.

In fiscal 2014, the Company established a non-qualified deferred compensation plan, “Potbelly Non-Qualified Deferred Compensation Plan,” which allows highly compensated employees to defer a portion of their base salary and variable compensation each plan year. The Company maintains a rabbi trust to fund obligations under the deferred compensation plan. Amounts in the rabbi trust are invested in mutual funds. The investments in the rabbi trust are designated as trading securities and carried at fair value. Fair market value of investments in the rabbi trust is measured using Level 1 inputs (quoted prices for identical assets in active markets). As of June 28, 2015, the fair value of the investments in the rabbi trust was $71 thousand, which is included in other assets in the condensed consolidated balance sheet. The associated liability is recorded within other long-term liabilities in the condensed consolidated balance sheet. The Company records trading gains and losses in general and administrative expenses in the condensed consolidated statement of operations, along with the offsetting amount related to the increase or decrease in deferred compensation to reflect its exposure to liabilities for payment under the deferred plan. For the three months ended June 28, 2015, the Company recorded an immaterial amount of unrealized losses on investments held in the rabbi trust.

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Condensed Consolidated Balance Sheets (Unaudited) - USD ($) $ in Thousands	Jun. 28, 2015	Dec. 28, 2014
Current assets
Cash and cash equivalents	$ 54,105	$ 63,005
Accounts receivable, net of allowances of $43 and $19 as of June 28, 2015 and December 28, 2014, respectively	5,034	4,016
Inventories	2,820	2,768
Deferred income taxes, current	541	507
Prepaid expenses and other current assets	8,529	9,922
Total current assets	71,029	80,218
Property and equipment, net	92,615	85,704
Indefinite-lived intangible assets	3,404	3,404
Goodwill	1,428	1,428
Deferred income taxes, non-current	17,860	17,860
Deferred expenses, net and other assets	3,673	3,333
Total assets	190,009	191,947
Current liabilities
Accounts payable	2,228	3,301
Accrued expenses	19,694	16,349
Accrued income taxes	100	226
Current portion of long-term debt		1,008
Total current liabilities	22,022	20,884
Deferred rent and landlord allowances	15,781	14,012
Other long-term liabilities	699	726
Total liabilities	38,502	35,622
Equity
Common stock, $0.01 par value-authorized, 200,000,000 shares; outstanding 28,371,178 and 28,934,700 shares as of June 28, 2015, and December 28, 2014, respectively	301	298
Warrants	909	909
Additional paid-in-capital	396,385	391,972
Treasury stock, held at cost, 1,749,406 and 827,090 shares as of June 28, 2015, and December 28, 2014, respectively	(22,792)	(10,246)
Accumulated deficit	(223,882)	(226,874)
Total stockholders' equity	150,921	156,059
Non-controlling interest	586	266
Total equity	151,507	156,325
Total liabilities and equity	$ 190,009	$ 191,947

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Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($) $ in Thousands	6 Months Ended
	Jun. 28, 2015	Jun. 29, 2014
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income	$ 2,994	$ 1,715
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation	10,439	9,501
Deferred income tax	190	121
Deferred rent and landlord allowances	1,769	723
Amortization of stock compensation expense	1,127	1,441
Excess tax benefit from stock-based compensation	(224)
Asset impairment, store closure and disposal of property and equipment	887	877
Amortization of debt issuance costs	35	35
Changes in operating assets and liabilities:
Accounts receivable, net	(1,018)	(958)
Inventories	(52)	(90)
Prepaid expenses and other assets	904	(2,035)
Accounts payable	(730)	1,351
Accrued and other liabilities	2,641	(910)
Net cash provided by operating activities	18,962	11,771
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment	(17,901)	(13,386)
Net cash (used in) investing activities	(17,901)	(13,386)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payments on note payable	(1,022)	(42)
Proceeds from exercise of stock options	3,743	3,337
Payment of payroll taxes related to stock-based compensation awards	(678)	(709)
Treasury stock repurchase	(12,546)
Excess tax benefit from stock-based compensation	224
Contributions from non-controlling interest	326
Distribution to non-controlling interest	(8)	(26)
Net cash (used in) provided by financing activities	(9,961)	2,560
NET (DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS	(8,900)	945
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD	63,005	69,579
CASH AND CASH EQUIVALENTS AT END OF PERIOD	54,105	70,524
Supplemental cash flow information:
Income taxes paid	230	700
Interest paid	114	84
Supplemental non-cash investing and financing activities:
Unpaid liability for purchases of property and equipment	$ 2,931	$ 2,424

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Stock Based Compensation - Summary of Activity Under Plans and Agreement (Detail) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	6 Months Ended	12 Months Ended
	Jun. 28, 2015	Dec. 28, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Options Outstanding shares, Beginning balance	4,613
Options Outstanding shares, Granted	498
Options Outstanding shares, Exercised	(359)
Options Outstanding shares, Canceled	(141)
Options Outstanding shares, Ending balance	4,611	4,613
Options Outstanding shares, Exercisable	3,337
Options outstanding weighted average exercise price, Granted	$ 13.59
Options outstanding weighted average exercise price, Exercised	8.54
Options outstanding weighted average exercise price, Canceled	14.18
Options outstanding weighted average exercise price, Ending balance	10.47	$ 10.10
Options outstanding weighted average exercise price, Exercisable	$ 6.79
Options Outstanding Aggregate Intrinsic value	$ 12,653	$ 12,731
Options Exercisable Aggregate Intrinsic Value	$ 11,549
Option Outstanding Weighted Average Remaining Term	5 years 7 months 10 days	5 years 7 months 13 days
Options Exercisable Weighted Average Remaining Term	3 years 2 months 9 days

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Organization and Other Matters

6 Months Ended

Jun. 28, 2015

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Organization and Other Matters

(1) Organization and Other Matters

Business

Potbelly Corporation (the “Company” or “Potbelly”), through its wholly-owned subsidiaries, operates Potbelly Sandwich Works sandwich shops in 27 states and the District of Columbia. As of June 28, 2015 and June 29, 2014, the Company had 349 and 312 company-operated shops, respectively. During the 26 weeks ended June 28, 2015, the Company opened 17 new company-operated shops and closed 2 shops. During the 26 weeks ended June 29, 2014, the Company opened 16 new company-operated shops and closed no shops.

The Company also sells and administers franchises of Potbelly Sandwich Works sandwich shops. The first domestic and international franchise locations administered by the Company opened during February 2011. As of June 28, 2015, 17 franchised shops were in operation domestically and 12 franchised shops were in operation internationally. During the 26 weeks ended June 28, 2015, the Company opened one franchised shop and closed one franchised shop. During the 26 weeks ended June 29, 2014, the Company opened three franchised shops and closed no franchised shops.

Basis of Presentation

The unaudited condensed consolidated financial statements and notes herein should be read in conjunction with the audited consolidated financial statements of Potbelly Corporation and its subsidiaries and the notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 28, 2014. The unaudited condensed consolidated financial statements included herein have been prepared by the Company without audit, pursuant to the rules and regulations of the SEC regarding interim financial reporting. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) have been condensed or omitted pursuant to the SEC’s rules and regulations. In the opinion of management, all adjustments, which are of a normal and recurring nature (except as otherwise noted), that are necessary to present fairly the Company’s financial position as of June 28, 2015 and December 28, 2014, its statement of operations for the 13 and 26 weeks ended June 28, 2015 and June 29, 2014 and its statement of cash flows for the 26 weeks ended June 28, 2015 and June 29, 2014 have been included. The consolidated statements of operations for the interim periods presented herein are not necessarily indicative of the results to be expected for the full year.

The Company does not have any components of other comprehensive income (loss) recorded within its consolidated financial statements, and, therefore, does not separately present a statement of comprehensive income (loss) in its consolidated financial statements.

Principles of Consolidation

The unaudited condensed consolidated financial statements include the accounts of Potbelly Corporation; its wholly owned subsidiary, Potbelly Illinois, Inc. (“PII”); PII’s wholly owned subsidiaries, Potbelly Franchising, LLC and Potbelly Sandwich Works LLC (“LLC”) and 17 of LLC’s wholly owned subsidiaries and the LLC’s 4 joint ventures, collectively, the “Company.” All significant intercompany balances and transactions have been eliminated in consolidation. For consolidated joint ventures, non-controlling interest represents a non-controlling partner’s share of the assets, liabilities and operations related to the 4 joint venture investments. The Company has ownership interests ranging from 65-80% in these consolidated joint ventures.

Fiscal Year

The Company uses a 52/53-week fiscal year that ends on the last Sunday of the calendar period. Approximately every five or six years a 53rd week is added. Fiscal years 2015 and 2014 each consist of 52 weeks. The fiscal quarters ended June 28, 2015 and June 29, 2014 each consisted of 13 weeks.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions, primarily related to the long-lived assets and income taxes, that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

New and Revised Financial Accounting Standards

We qualify as an “emerging growth company” pursuant to the provisions of the Jumpstart Our Business Startups Act of 2012, or the JOBS Act, enacted on April 5, 2012. Section 102 of the JOBS Act provides that an “emerging growth company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. However, we have chosen to “opt out” of such extended transition period, and as a result, we will comply with new or revised accounting standards on the relevant dates on which adoption of such standards is required for non-emerging growth companies. Our decision to opt out of the extended transition period is irrevocable.

In April 2014, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2014-08, “Presentation of Financial Statements (Topic 205) and Property, Plant and Equipment (Topic 360): Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity.” The pronouncement changes the criteria for reporting discontinued operations while enhancing disclosures in this area. Pursuant to ASU 2014-08, only disposals representing a strategic shift, such as a major line of business, a major geographical area or a major equity investment, which were not expected to have continuing cash flows should be presented as a discontinued operation. If the disposal does qualify as a discontinued operation under ASU 2014-08, the entity will be required to provide expanded disclosures. ASU 2014-08 is effective for fiscal and interim periods beginning on or after December 15, 2014. Early adoption is permitted. The adoption of ASU 2014-08 is not expected to have a significant impact on our consolidated financial statements or disclosures.

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers.” The pronouncement was issued to clarify the principles for recognizing revenue and to develop a common revenue standard and disclosure requirements for U.S. GAAP and IFRS. The FASB has approved a one-year deferral of the effective date of ASU 2014-09, such that it will become effective for the annual period ending after December 15, 2017. We are evaluating the expected adoption method of ASU 2014-09 and the adoption is not expected to have a significant impact on our consolidated balance sheet or consolidated statement of operations.

In August 2014, the FASB issued ASU No. 2014-15, “Presentation of Financial Statements – Going Concern (Subtopic 205-40) – Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern.” The pronouncement requires our management to evaluate whether there is substantial doubt about our ability to continue as a going concern. The pronouncement is effective for the annual period ending after December 15, 2016, and for annual periods and interim periods thereafter. Early adoption is permitted. The adoption of ASU 2014-15 is not expected to have a material effect on our consolidated balance sheet or consolidated statement of operations.

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Condensed Consolidated Balance Sheets (Unaudited) (Parenthetical) - USD ($) $ in Thousands	Jun. 28, 2015	Dec. 28, 2014
Condensed Consolidated Balance Sheet [Abstract]
Allowances on accounts receivable	$ 43	$ 19
Common stock, par value	$ 0.01	$ 0.01
Common stock, authorized	200,000,000	200,000,000
Common stock, outstanding	28,371,178	28,934,700
Treasury stock, shares	1,749,406	827,090

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Fair Value Measurement - Additional Information (Detail) - Jun. 28, 2015 - USD ($) $ in Thousands	Total	Total
Fair Value Disclosures [Abstract]
Impairment charges	$ 300	$ 600
Fair value of investments in rabbi trust	$ 71	$ 71

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Document and Entity Information - shares	6 Months Ended
	Jun. 28, 2015	Jul. 31, 2015
Document And Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Jun. 28, 2015
Document Fiscal Year Focus	2015
Document Fiscal Period Focus	Q2
Trading Symbol	PBPB
Entity Registrant Name	Potbelly Corporation
Entity Central Index Key	0001195734
Current Fiscal Year End Date	--12-27
Entity Filer Category	Accelerated Filer
Entity Common Stock, Shares Outstanding		30,213,562

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Earnings Per Share - Schedule of the Calculation of Weighted Average Shares Outstanding for Basic and Diluted Earnings per Share (Detail) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 28, 2015	Jun. 29, 2014	Jun. 28, 2015	Jun. 29, 2014
Earnings Per Share, Diluted, by Common Class, Including Two Class Method [Line Items]
Net income attributable to Potbelly Corporation	$ 2,461	$ 2,010	$ 2,992	$ 1,709
Weighted average common shares outstanding-basic	28,594,712	29,342,528	28,749,898	29,246,676
Plus: Effect of potential stock options exercise	708,271	1,046,198	709,276	1,258,203
Plus: Effect of potential warrant exercise	61,706	120,827	60,989	138,013
Weighted average common shares outstanding-diluted	29,364,689	30,509,553	29,520,163	30,642,892
Income per share available to common stockholders-basic	$ 0.09	$ 0.07	$ 0.10	$ 0.06
Income per share available to common stockholders-diluted	$ 0.08	$ 0.07	$ 0.10	$ 0.06
Common Share Options [Member]
Potentially dilutive shares that are considered anti-dilutive:
Potentially dilutive shares that are considered anti-dilutive	491,494	242,636	609,084	242,636
Warrants [Member]
Potentially dilutive shares that are considered anti-dilutive:
Potentially dilutive shares that are considered anti-dilutive	0	0	0	0

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Condensed Consolidated Statements of Operations (Unaudited) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 28, 2015	Jun. 29, 2014	Jun. 28, 2015	Jun. 29, 2014
Revenues
Sandwich shop sales, net	$ 95,566	$ 83,268	$ 180,963	$ 156,791
Franchise royalties and fees	383	352	754	710
Total revenues	95,949	83,620	181,717	157,501
Sandwich shop operating expenses
Cost of goods sold, excluding depreciation	27,253	23,936	51,598	45,022
Labor and related expenses	27,152	23,405	51,752	44,865
Occupancy expenses	11,539	10,183	22,886	20,162
Other operating expenses	9,970	8,691	19,627	16,849
General and administrative expenses	9,643	8,865	18,474	16,687
Depreciation expense	5,288	4,784	10,439	9,501
Pre-opening costs	536	273	1,077	525
Impairment and loss on disposal of property and equipment	484	29	832	877
Total expenses	91,865	80,166	176,685	154,488
Income from operations	4,084	3,454	5,032	3,013
Interest expense	63	40	124	82
Income before income taxes	4,021	3,414	4,908	2,931
Income tax expense	1,563	1,407	1,914	1,216
Net income	2,458	2,007	2,994	1,715
Net (loss) income attributable to non-controlling interest	(3)	(3)	2	6
Net income attributable to Potbelly Corporation	$ 2,461	$ 2,010	$ 2,992	$ 1,709
Net income per common share attributable to common stockholders:
Basic	$ 0.09	$ 0.07	$ 0.10	$ 0.06
Diluted	$ 0.08	$ 0.07	$ 0.10	$ 0.06
Weighted average shares outstanding:
Basic	28,594,712	29,342,528	28,749,898	29,246,676
Diluted	29,364,689	30,509,553	29,520,163	30,642,892

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Stock-Based Compensation

6 Months Ended

Jun. 28, 2015

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

Stock-Based Compensation

(6) Stock-Based Compensation

Throughout the 26 weeks ending June 28, 2015, the Company issued 498,479 stock options under the 2013 Long-Term Incentive Plan to eligible employees and key executives. The fair value of the options was determined using the Black-Scholes option pricing model. The weighted average fair value of options granted during the 26 weeks ended June 28, 2015 was $6.65 per share, as estimated using the following weighted average assumptions: expected life of options – seven years; volatility- 45.47%; risk-free interest rate – 1.90%; and dividend yield – 0.00%. The Company used the simplified method for determining the expected life of the options. Due to the lack of historical data as a newly public company, the Company calculated the specific stock price volatility using a blended volatility rate based on comparable publicly traded companies.

A summary of activity for the 26 weeks ended June 28, 2015 is as follows:

Options	Shares (Thousands)			Weighted Average Exercise Price		Aggregate Intrinsic Value (Thousands)		Weighted Average Remaining Term (Years)
Outstanding—December 28, 2014		4,613		$	10.10	$	12,731		5.62
Granted		498			13.59
Exercised		(359	)		8.54
Canceled		(141	)		14.18
Outstanding—June 28, 2015		4,611			10.47	$	12,653		5.61
Exercisable—June 28, 2015		3,337			6.79	$	11,549		3.19

In accordance with ASC Topic 718, Compensation—Stock Compensation, stock-based compensation is measured at the grant date, based on the calculated fair value of the award, and is recognized as an expense over the requisite employee service period, which is generally the vesting period of the grant, with a corresponding increase to additional paid-in-capital. For the 13 and 26 weeks ended June 28, 2015, the Company recognized $0.6 million and $1.1 million, respectively. For the 13 and 26 weeks ended June 29, 2014, the Company recognized $1.0 million and $1.4 million, respectively, which includes $0.4 million related to the May 2014 unrestricted common stock grants. As of June 28, 2015, the unrecognized stock-based compensation expense was $7.2 million, which will be recognized through fiscal year 2019. The Company records stock-based compensation expense within general and administrative expenses in the consolidated statements of operations.

In May 2015, the Company issued 30,856 shares of restricted stock units (“RSUs”) to certain non-employee members of its Board of Directors. The RSUs had a grant-date share price of $14.26 upon issuance and have a vesting schedule of 50% on the first anniversary of the grant date and 50% on the second anniversary of the grant date. The Company recorded an immaterial amount of stock-based compensation expense related to the issuance of the RSUs.

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Capital Stock

6 Months Ended

Jun. 28, 2015

Equity [Abstract]

Capital Stock

(5) Capital Stock

On August 1, 2014, the Company’s Board of Directors authorized a share repurchase program of up to $35.0 million of the Company’s common stock. Under this program, the Company may, from time to time, purchase shares in the open market (including in pre-arranged stock trading plans in accordance with the guidelines specified in Rule 10b5-1 under the Securities Exchange Act of 1934, as amended) or in privately negotiated transactions. During the 26 weeks ended June 28, 2015, the Company repurchased 922,316 shares of its common stock for approximately $12.5 million in open market transactions. As of June 28, 2015, the remaining dollar value of authorization under the share repurchase program was $12.2 million. Repurchased shares are included as treasury stock in the condensed consolidated balance sheets and the condensed consolidated statement of equity.

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Income Taxes - Additional Information (Detail) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 28, 2015	Jun. 29, 2014	Jun. 28, 2015	Jun. 29, 2014
Income Tax Disclosure [Abstract]
Income tax expense	$ 1,563	$ 1,407	$ 1,914	$ 1,216
Income before income taxes	$ 4,021	$ 3,414	$ 4,908	$ 2,931
Effective tax rate			39.00%	41.50%

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Stock-Based Compensation (Tables)

6 Months Ended

Jun. 28, 2015

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

Summary of Activity Under Plans and Agreement

A summary of activity for the 26 weeks ended June 28, 2015 is as follows:

Options	Shares (Thousands)			Weighted Average Exercise Price		Aggregate Intrinsic Value (Thousands)		Weighted Average Remaining Term (Years)
Outstanding—December 28, 2014		4,613		$	10.10	$	12,731		5.62
Granted		498			13.59
Exercised		(359	)		8.54
Canceled		(141	)		14.18
Outstanding—June 28, 2015		4,611			10.47	$	12,653		5.61
Exercisable—June 28, 2015		3,337			6.79	$	11,549		3.19

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Organization and Other Matters (Policies)

6 Months Ended

Jun. 28, 2015

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Business

Business

Potbelly Corporation (the “Company” or “Potbelly”), through its wholly-owned subsidiaries, operates Potbelly Sandwich Works sandwich shops in 27 states and the District of Columbia. As of June 28, 2015 and June 29, 2014, the Company had 349 and 312 company-operated shops, respectively. During the 26 weeks ended June 28, 2015, the Company opened 17 new company-operated shops and closed 2 shops. During the 26 weeks ended June 29, 2014, the Company opened 16 new company-operated shops and closed no shops.

The Company also sells and administers franchises of Potbelly Sandwich Works sandwich shops. The first domestic and international franchise locations administered by the Company opened during February 2011. As of June 28, 2015, 17 franchised shops were in operation domestically and 12 franchised shops were in operation internationally. During the 26 weeks ended June 28, 2015, the Company opened one franchised shop and closed one franchised shop. During the 26 weeks ended June 29, 2014, the Company opened three franchised shops and closed no franchised shops.

Basis of Presentation

Basis of Presentation

The unaudited condensed consolidated financial statements and notes herein should be read in conjunction with the audited consolidated financial statements of Potbelly Corporation and its subsidiaries and the notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 28, 2014. The unaudited condensed consolidated financial statements included herein have been prepared by the Company without audit, pursuant to the rules and regulations of the SEC regarding interim financial reporting. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) have been condensed or omitted pursuant to the SEC’s rules and regulations. In the opinion of management, all adjustments, which are of a normal and recurring nature (except as otherwise noted), that are necessary to present fairly the Company’s financial position as of June 28, 2015 and December 28, 2014, its statement of operations for the 13 and 26 weeks ended June 28, 2015 and June 29, 2014 and its statement of cash flows for the 26 weeks ended June 28, 2015 and June 29, 2014 have been included. The consolidated statements of operations for the interim periods presented herein are not necessarily indicative of the results to be expected for the full year.

The Company does not have any components of other comprehensive income (loss) recorded within its consolidated financial statements, and, therefore, does not separately present a statement of comprehensive income (loss) in its consolidated financial statements.

Principles of Consolidation

Principles of Consolidation

The unaudited condensed consolidated financial statements include the accounts of Potbelly Corporation; its wholly owned subsidiary, Potbelly Illinois, Inc. (“PII”); PII’s wholly owned subsidiaries, Potbelly Franchising, LLC and Potbelly Sandwich Works LLC (“LLC”) and 17 of LLC’s wholly owned subsidiaries and the LLC’s 4 joint ventures, collectively, the “Company.” All significant intercompany balances and transactions have been eliminated in consolidation. For consolidated joint ventures, non-controlling interest represents a non-controlling partner’s share of the assets, liabilities and operations related to the 4 joint venture investments. The Company has ownership interests ranging from 65-80% in these consolidated joint ventures.

Fiscal Year

Fiscal Year

The Company uses a 52/53-week fiscal year that ends on the last Sunday of the calendar period. Approximately every five or six years a 53rd week is added. Fiscal years 2015 and 2014 each consist of 52 weeks. The fiscal quarters ended June 28, 2015 and June 29, 2014 each consisted of 13 weeks.

Use of Estimates

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions, primarily related to the long-lived assets and income taxes, that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

New and Revised Financial Accounting Standards

New and Revised Financial Accounting Standards

We qualify as an “emerging growth company” pursuant to the provisions of the Jumpstart Our Business Startups Act of 2012, or the JOBS Act, enacted on April 5, 2012. Section 102 of the JOBS Act provides that an “emerging growth company” can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. However, we have chosen to “opt out” of such extended transition period, and as a result, we will comply with new or revised accounting standards on the relevant dates on which adoption of such standards is required for non-emerging growth companies. Our decision to opt out of the extended transition period is irrevocable.

In April 2014, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2014-08, “Presentation of Financial Statements (Topic 205) and Property, Plant and Equipment (Topic 360): Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity.” The pronouncement changes the criteria for reporting discontinued operations while enhancing disclosures in this area. Pursuant to ASU 2014-08, only disposals representing a strategic shift, such as a major line of business, a major geographical area or a major equity investment, which were not expected to have continuing cash flows should be presented as a discontinued operation. If the disposal does qualify as a discontinued operation under ASU 2014-08, the entity will be required to provide expanded disclosures. ASU 2014-08 is effective for fiscal and interim periods beginning on or after December 15, 2014. Early adoption is permitted. The adoption of ASU 2014-08 is not expected to have a significant impact on our consolidated financial statements or disclosures.

In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers.” The pronouncement was issued to clarify the principles for recognizing revenue and to develop a common revenue standard and disclosure requirements for U.S. GAAP and IFRS. The FASB has approved a one-year deferral of the effective date of ASU 2014-09, such that it will become effective for the annual period ending after December 15, 2017. We are evaluating the expected adoption method of ASU 2014-09 and the adoption is not expected to have a significant impact on our consolidated balance sheet or consolidated statement of operations.

In August 2014, the FASB issued ASU No. 2014-15, “Presentation of Financial Statements – Going Concern (Subtopic 205-40) – Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern.” The pronouncement requires our management to evaluate whether there is substantial doubt about our ability to continue as a going concern. The pronouncement is effective for the annual period ending after December 15, 2016, and for annual periods and interim periods thereafter. Early adoption is permitted. The adoption of ASU 2014-15 is not expected to have a material effect on our consolidated balance sheet or consolidated statement of operations.

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Earnings per Share (Tables)

6 Months Ended

Jun. 28, 2015

Earnings Per Share [Abstract]

Schedule of the Calculation of Weighted Average Shares Outstanding for Basic and Diluted Earnings per Share

Basic and diluted income (loss) per share are calculated using the weighted average number of shares outstanding for the period as follows:

	For the 13 Weeks Ended				For the 26 Weeks Ended
	June 28, 2015		June 29, 2014		June 28, 2015		June 29, 2014
Net income attributable to Potbelly Corporation	$	2,461	$	2,010	$	2,992	$	1,709
Weighted average common shares outstanding-basic		28,594,712		29,342,528		28,749,898		29,246,676
Plus: Effect of potential stock options exercise		708,271		1,046,198		709,276		1,258,203
Plus: Effect of potential warrant exercise		61,706		120,827		60,989		138,013
Weighted average common shares outstanding-diluted		29,364,689		30,509,553		29,520,163		30,642,892
Income per share available to common stockholders-basic	$	0.09	$	0.07	$	0.10	$	0.06
Income per share available to common stockholders-diluted	$	0.08	$	0.07	$	0.10	$	0.06
Potentially dilutive shares that are considered anti-dilutive:
Common share options		491,494		242,636		609,084		242,636
Warrants		—		—		—		—

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Organization and Other Matters - Additional Information (Detail)	6 Months Ended
	Jun. 28, 2015 Store State JointVenture Subsidiaries	Jun. 29, 2014 Store
Nature Of Business And Basis Of Presentation [Line Items]
Number of sandwich works and shops operation states | State	27
Number of wholly owned subsidiaries | Subsidiaries	17
Number of joint ventures | JointVenture	4
Minimum [Member]
Nature Of Business And Basis Of Presentation [Line Items]
Ownership interest rate	65.00%
Maximum [Member]
Nature Of Business And Basis Of Presentation [Line Items]
Ownership interest rate	80.00%
Company Operated Shops [Member]
Nature Of Business And Basis Of Presentation [Line Items]
Number of shops	349	312
Number of closed stores	2	0
Company Operated Shops [Member] | New Shops [Member]
Nature Of Business And Basis Of Presentation [Line Items]
Number of shops	17	16
Franchised Shops [Member]
Nature Of Business And Basis Of Presentation [Line Items]
Number of closed stores	1	0
Franchised Shops [Member] | New Shops [Member]
Nature Of Business And Basis Of Presentation [Line Items]
Number of shops	1	3
Franchised Shops [Member] | Domestic Operations [Member]
Nature Of Business And Basis Of Presentation [Line Items]
Number of shops	17
Franchised Shops [Member] | International [Member]
Nature Of Business And Basis Of Presentation [Line Items]
Number of shops	12

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Stock Based Compensation - Additional Information (Detail) - USD ($) $ / shares in Units, $ in Thousands	1 Months Ended		3 Months Ended		6 Months Ended
	May. 31, 2015	May. 31, 2014	Jun. 28, 2015	Jun. 29, 2014	Jun. 28, 2015	Jun. 29, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock options issued					498,000
Weighted average common stock fair value					$ 13.59
Recognized stock-based compensation expense			$ 600	$ 1,000	$ 1,127	$ 1,441
Unrecognized stock compensation expense			$ 7,200		$ 7,200
Unrecognized stock compensation expense, recognition period					Through 2019
Unrestricted Common Stock Granted [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Recognized stock-based compensation expense		$ 400
Restricted Stock Units (RSUs) [Member] | Non-Employee Board Of Directors [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Restricted stock units issued	30,856
Grant-date share price	$ 14.26
Restricted Stock Units (RSUs) [Member] | First Anniversary [Member] | Non-Employee Board Of Directors [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Vesting percentage	50.00%
Restricted Stock Units (RSUs) [Member] | Second Anniversary [Member] | Non-Employee Board Of Directors [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Vesting percentage	50.00%
2013 Long Term Incentive Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock options issued					498,479
Weighted average common stock fair value					$ 6.65
Expected life of options					7 years
Volatility					45.47%
Risk-free interest rate					1.90%
Dividend yield					0.00%
Method used to determine fair value of the options					Black-Scholes option pricing model

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Condensed Consolidated Statement of Equity (Unaudited) - USD ($) $ in Thousands	Total	Common Stock [Member]	Treasury Stock [Member]	Warrants [Member]	Additional Paid-in Capital [Member]	Accumulated Deficit [Member]	Non Controlling Interest [Member]
Beginning Balance at Dec. 29, 2013	$ 153,273	$ 291		$ 909	$ 383,077	$ (231,232)	$ 228
Beginning Balance, Common Shares at Dec. 29, 2013		29,148,029
Net income	1,715					1,709	6
Issuance of unrestricted common stock	400				400
Issuance of unrestricted common stock, Shares		25,663
Exercise of stock options	2,628	$ 4			2,624
Exercise of stock options, Shares		297,002
Capital distribution to non-controlling interest	(26)						(26)
Amortization of stock-based compensation	1,041				1,041
Ending Balance at Jun. 29, 2014	159,031	$ 295		909	387,142	(229,523)	208
Ending Balance, Common Shares at Jun. 29, 2014		29,470,694
Beginning Balance at Dec. 28, 2014	$ 156,325	$ 298	$ (10,246)	909	391,972	(226,874)	266
Beginning Balance, Common Shares at Dec. 28, 2014	28,934,700	28,934,700
Net income	$ 2,994					2,992	2
Exercise of stock options	$ 3,065	$ 3			3,062
Exercise of stock options, Shares	359,000	358,794
Excess tax benefits associated with exercise of stock options	$ 224				224
Repurchases of common stock	$ (12,546)		(12,546)
Repurchases of common stock, Shares	(922,316)	(922,316)
Capital distribution to non-controlling interest	$ (8)						(8)
Contributions from non-controlling interest	326						326
Amortization of stock-based compensation	1,127				1,127
Ending Balance at Jun. 28, 2015	$ 151,507	$ 301	$ (22,792)	$ 909	$ 396,385	$ (223,882)	$ 586
Ending Balance, Common Shares at Jun. 28, 2015	28,371,178	28,371,178

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Income Taxes

6 Months Ended

Jun. 28, 2015

Income Tax Disclosure [Abstract]

Income Taxes

(4) Income Taxes

The Company recognized income tax expense of $1.9 million on pre-tax income of $4.9 million, or an effective tax rate of 39.0%, for the 26 weeks ended June 28, 2015, compared to income tax expense of $1.2 million on pre-tax income of $2.9 million, or an effective tax rate of 41.5%, for the 26 weeks ended June 29, 2014. The difference between the statutory rate and the effective tax rate is primarily attributable to state income taxes offset by certain federal and state tax credits.

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Capital Stock - Additional Information (Detail) - USD ($)	6 Months Ended
	Jun. 28, 2015	Aug. 01, 2014
Equity [Abstract]
Stock repurchase program, authorized amount		$ 35,000,000
Common stock shares repurchased	922,316
Repurchases of common stock	$ 12,546,000
Remaining dollar value of authorization under the share repurchase program	$ 12,200,000