-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 OIDKizFuMojx1kzosqjXeNQf79Yeegy5wQwB64xuBXSw9MRu+zYitkmK3m/TCGLy
 H11Qzmehh3ZKcwCBYPhn6A==

<SEC-DOCUMENT>0001144204-10-050537.txt : 20100922
<SEC-HEADER>0001144204-10-050537.hdr.sgml : 20100922
<ACCEPTANCE-DATETIME>20100922202522
ACCESSION NUMBER:		0001144204-10-050537
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100920
FILED AS OF DATE:		20100922
DATE AS OF CHANGE:		20100922

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			RICCELLI JOSEPH
		CENTRAL INDEX KEY:			0001270232

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-51791
		FILM NUMBER:		101085496

	MAIL ADDRESS:	
		STREET 1:		223 NORTH MAIN STREET
		STREET 2:		SUITE 1
		CITY:			PITTSBURGH
		STATE:			PA
		ZIP:			15215

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			INNOVATIVE DESIGNS INC
		CENTRAL INDEX KEY:			0001190370
		STANDARD INDUSTRIAL CLASSIFICATION:	MISCELLANEOUS FABRICATED TEXTILE PRODUCTS [2390]
		IRS NUMBER:				030465528
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1031

	BUSINESS ADDRESS:	
		STREET 1:		223 NORTH MAIN STREET
		STREET 2:		STE 1
		CITY:			PITTSBURGH
		STATE:			PA
		ZIP:			15215
		BUSINESS PHONE:		4127990350

	MAIL ADDRESS:	
		STREET 1:		223 NORTH MAIN STREET
		STREET 2:		STE 1
		CITY:			PITTSBURGH
		STATE:			PA
		ZIP:			15215
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>v197307_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-09-20</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001190370</issuerCik>
        <issuerName>INNOVATIVE DESIGNS INC</issuerName>
        <issuerTradingSymbol>IVDN</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001270232</rptOwnerCik>
            <rptOwnerName>RICCELLI JOSEPH</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>223 NORTH MAIN STREET</rptOwnerStreet1>
            <rptOwnerStreet2>SUITE 1</rptOwnerStreet2>
            <rptOwnerCity>PITTSBURGH</rptOwnerCity>
            <rptOwnerState>PA</rptOwnerState>
            <rptOwnerZipCode>15215</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>CEO/CFO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-09-20</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>2000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0.25</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>9303352</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>561000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F2"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>240000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F2"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">The Reporting Person intends to use the net proceeds after taxes from the   sale  of the shares to loan  funds to the
 Company.</footnote>
        <footnote id="F2">Reporting Person is the trustee for two trusts for the benefit of his sons totaling 561,000 shares and 240,000 shares each.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Joseph Riccelli</signatureName>
        <signatureDate>2010-09-22</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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