0001184820-24-000001.txt : 20240213
0001184820-24-000001.hdr.sgml : 20240213
20240213121624
ACCESSION NUMBER: 0001184820-24-000001
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20231231
FILED AS OF DATE: 20240213
DATE AS OF CHANGE: 20240213
EFFECTIVENESS DATE: 20240213
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HOLDERNESS INVESTMENTS CO
CENTRAL INDEX KEY: 0001184820
ORGANIZATION NAME:
IRS NUMBER: 561933149
STATE OF INCORPORATION: NC
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-10263
FILM NUMBER: 24623907
BUSINESS ADDRESS:
STREET 1: 2102 N. ELM ST.
STREET 2: SUITE C
CITY: GREENSBORO
STATE: NC
ZIP: 27408
BUSINESS PHONE: 3365741400
MAIL ADDRESS:
STREET 1: 2102 N. ELM ST.
STREET 2: SUITE C
CITY: GREENSBORO
STATE: NC
ZIP: 27408
13F-HR
1
primary_doc.xml
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0001184820
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12-31-2023
12-31-2023
HOLDERNESS INVESTMENTS CO
2102 N. ELM ST.
SUITE C
GREENSBORO
NC
27408
13F HOLDINGS REPORT
028-10263
N
Kim C. Eder
VP & CCO
336-574-1400
Kim C. Eder
Greensboro
NC
02-13-2024
0
234
364257530
false
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693506107
310615
2077
SH
SOLE
0
0
0
2077
PRINCIPAL FINANCIAL GROUP IN
COM
74251V102
781665
9936
SH
SOLE
0
0
0
9936
PROCTER AND GAMBLE CO
COM
742718109
3676908
25091
SH
SOLE
0
0
0
25091
QORVO INC
COM
74736K101
1579918
14030
SH
SOLE
0
0
0
14030
QUALCOMM INC
COM
747525103
724027
5006
SH
SOLE
0
0
0
5006
QUANTA SVCS INC
COM
74762E102
364591
1689
SH
SOLE
0
0
0
1689
QUEST DIAGNOSTICS INC
COM
74834L100
289548
2100
SH
SOLE
0
0
0
2100
RIO TINTO PLC
SPONSORED ADR
767204100
210350
2825
SH
SOLE
0
0
0
2825
ROYAL BK CDA
COM
780087102
556114
5499
SH
SOLE
0
0
0
5499
RTX CORPORATION
COM
75513E101
1586544
18856
SH
SOLE
0
0
0
18856
SABINE RTY TR
UNIT BEN INT
785688102
406260
6000
SH
SOLE
0
0
0
6000
SALESFORCE INC
COM
79466L302
346555
1317
SH
SOLE
0
0
0
1317
SCHLUMBERGER LTD
COM STK
806857108
631401
12133
SH
SOLE
0
0
0
12133
SCHWAB CHARLES CORP
COM
808513105
207088
3010
SH
SOLE
0
0
0
3010
SCHWAB STRATEGIC TR
US MID-CAP ETF
808524508
695204
9230
SH
SOLE
0
0
0
9230
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
428345
5626
SH
SOLE
0
0
0
5626
SCHWAB STRATEGIC TR
US BRD MKT ETF
808524102
1298456
23324
SH
SOLE
0
0
0
23324
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
1276163
22627
SH
SOLE
0
0
0
22627
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
469650
9942
SH
SOLE
0
0
0
9942
SELECT SECTOR SPDR TR
COMMUNICATION
81369Y852
1664568
22909
SH
SOLE
0
0
0
22909
SELECT SECTOR SPDR TR
FINANCIAL
81369Y605
281022
7474
SH
SOLE
0
0
0
7474
SELECT SECTOR SPDR TR
SBI INT-UTILS
81369Y886
227355
3590
SH
SOLE
0
0
0
3590
SERVICENOW INC
COM
81762P102
315095
446
SH
SOLE
0
0
0
446
SHELL PLC
SPON ADS
780259305
250369
3805
SH
SOLE
0
0
0
3805
SKYWORKS SOLUTIONS INC
COM
83088M102
489589
4355
SH
SOLE
0
0
0
4355
SONOCO PRODS CO
COM
835495102
370139
6625
SH
SOLE
0
0
0
6625
SOUTHERN CO
COM
842587107
2187727
31200
SH
SOLE
0
0
0
31200
SOUTHERN COPPER CORP
COM
84265V105
520121
6043
SH
SOLE
0
0
0
6043
SPDR DOW JONES INDL AVERAGE
UT SER 1
78467X109
399355
1060
SH
SOLE
0
0
0
1060
SPDR S&P 500 ETF TR
TR UNIT
78462F103
2322626
4887
SH
SOLE
0
0
0
4887
SPDR SER TR
S&P RETAIL ETF
78464A714
433920
6000
SH
SOLE
0
0
0
6000
STARBUCKS CORP
COM
855244109
325711
3392
SH
SOLE
0
0
0
3392
STRYKER CORPORATION
COM
863667101
1344276
4489
SH
SOLE
0
0
0
4489
SUPER MICRO COMPUTER INC
COM
86800U104
422126
1485
SH
SOLE
0
0
0
1485
SYNAPTICS INC
COM
87157D109
260673
2285
SH
SOLE
0
0
0
2285
SYSCO CORP
COM
871829107
305903
4183
SH
SOLE
0
0
0
4183
TARGET CORP
COM
87612E106
1799164
12633
SH
SOLE
0
0
0
12633
TESLA INC
COM
88160R101
636854
2563
SH
SOLE
0
0
0
2563
TEXAS INSTRS INC
COM
882508104
1169356
6860
SH
SOLE
0
0
0
6860
THERMO FISHER SCIENTIFIC INC
COM
883556102
673091
1268
SH
SOLE
0
0
0
1268
TJX COS INC NEW
COM
872540109
2001249
21333
SH
SOLE
0
0
0
21333
TRACTOR SUPPLY CO
COM
892356106
380740
1771
SH
SOLE
0
0
0
1771
TRANE TECHNOLOGIES PLC
SHS
G8994E103
962186
3945
SH
SOLE
0
0
0
3945
TRUIST FINL CORP
COM
89832Q109
2205046
59725
SH
SOLE
0
0
0
59725
UNION PAC CORP
COM
907818108
367448
1496
SH
SOLE
0
0
0
1496
UNITEDHEALTH GROUP INC
COM
91324P102
5090862
9670
SH
SOLE
0
0
0
9670
VANGUARD ADMIRAL FDS INC
500 GRTH IDX F
921932505
306650
1132
SH
SOLE
0
0
0
1132
VANGUARD BD INDEX FDS
SHORT TRM BOND
921937827
291521
3785
SH
SOLE
0
0
0
3785
VANGUARD INDEX FDS
MCAP VL IDXVIP
922908512
413606
2852
SH
SOLE
0
0
0
2852
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
373587
855
SH
SOLE
0
0
0
855
VANGUARD INDEX FDS
SML CP GRW ETF
922908595
3815372
15781
SH
SOLE
0
0
0
15781
VANGUARD INDEX FDS
GROWTH ETF
922908736
517555
1665
SH
SOLE
0
0
0
1665
VANGUARD INTL EQUITY INDEX F
FTSE PACIFIC ETF
922042866
958359
13305
SH
SOLE
0
0
0
13305
VANGUARD INTL EQUITY INDEX F
FTSE EUROPE ETF
922042874
779821
12094
SH
SOLE
0
0
0
12094
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
791298
19253
SH
SOLE
0
0
0
19253
VANGUARD MUN BD FDS
TAX EXEMPT BD
922907746
420295
8233
SH
SOLE
0
0
0
8233
VANGUARD SPECIALIZED FUNDS
DIV APP ETF
921908844
376109
2207
SH
SOLE
0
0
0
2207
VANGUARD WHITEHALL FDS
HIGH DIV YLD
921946406
786896
7049
SH
SOLE
0
0
0
7049
VANGUARD WORLD FDS
INF TECH ETF
92204A702
419628
867
SH
SOLE
0
0
0
867
VANGUARD WORLD FDS
ENERGY ETF
92204A306
686493
5853
SH
SOLE
0
0
0
5853
VANGUARD WORLD FDS
HEALTH CAR ETF
92204A504
313359
1250
SH
SOLE
0
0
0
1250
VERIZON COMMUNICATIONS INC
COM
92343V104
3128948
82996
SH
SOLE
0
0
0
82996
VERTEX PHARMACEUTICALS INC
COM
92532F100
409331
1006
SH
SOLE
0
0
0
1006
VISA INC
COM CL A
92826C839
1821787
6997
SH
SOLE
0
0
0
6997
VODAFONE GROUP PLC NEW
SPONSORED ADR
92857W308
179281
20607
SH
SOLE
0
0
0
20607
VULCAN MATLS CO
COM
929160109
809291
3565
SH
SOLE
0
0
0
3565
WALMART INC
COM
931142103
1943314
12327
SH
SOLE
0
0
0
12327
WASTE MGMT INC DEL
COM
94106L109
297306
1660
SH
SOLE
0
0
0
1660
WELLS FARGO CO NEW
COM
949746101
1260407
25608
SH
SOLE
0
0
0
25608
WISDOMTREE TR
EUROPE HEDGED EQ
97717X701
633366
14781
SH
SOLE
0
0
0
14781
ZEBRA TECHNOLOGIES CORPORATI
CL A
989207105
253650
928
SH
SOLE
0
0
0
928
ZOETIS INC
CL A
98978V103
244739
1240
SH
SOLE
0
0
0
1240