QUARTERLY FINANCIAL RESULTS (UNAUDITED) (Details) - USD ($)	3 Months Ended												12 Months Ended
	Dec. 31, 2017	Sep. 30, 2017	Jun. 30, 2017	Mar. 31, 2017	Dec. 31, 2016	Sep. 30, 2016	Jun. 30, 2016	Mar. 31, 2016	Dec. 31, 2015	Sep. 30, 2015	Jun. 30, 2015	Mar. 31, 2015	Dec. 31, 2017	Dec. 31, 2016	Dec. 31, 2015
Condensed Income Statements, Captions [Line Items]
Total revenue	$ 4,646,711	$ 3,824,299	$ 3,566,226	$ 3,113,518	$ 3,083,615	$ 2,411,708	$ 2,222,338	$ 1,810,182	$ 1,760,978	$ 1,343,625	$ 963,939	$ 723,074	$ 15,150,754	$ 9,527,843	$ 4,791,616
Gross margin	3,381,708	2,307,435	2,084,216	1,859,035	1,786,536	1,447,827	1,349,072	990,683	957,174	704,795	498,508	418,593	9,632,394	5,574,118	2,579,070
Loss from operations	(3,805,167)	(2,149,045)	(2,330,908)	(1,557,478)	(4,570,448)	(2,144,212)	(2,687,371)	(2,090,094)	(2,214,275)	(2,150,296)	(2,227,459)	(2,711,629)	(9,842,598)	(11,492,125)	(9,303,659)
Net income (loss) attributable to common stockholders	$ (3,147,019)	$ (2,054,279)	$ (2,070,359)	$ (1,524,873)	$ (4,906,011)	$ (2,188,119)	$ (2,814,730)	$ (1,854,596)	$ (2,529,385)	$ (2,076,113)	$ (2,162,514)	$ (2,709,016)	$ (8,796,530)	$ (11,763,456)	$ (9,477,028)
Net loss per share, basic and diluted	$ (0.12)	$ (0.07)	$ (0.07)	$ (0.06)	$ (0.19)	$ (0.09)	$ (0.11)	$ (0.07)	$ (0.10)	$ (0.08)	$ (0.09)	$ (0.11)	$ (0.32)	$ (0.46)	$ (0.38)