FORWARD-LOOKING STATEMENTS
This Current Report on Form 8-K/A and other reports filed by registrant from time to time with the Securities and Exchange Commission (collectively, the “Filings”) contain or may contain forward-looking statements and information that is based upon beliefs of, and information currently available to, registrant’s management, as well as estimates and assumptions made by registrant’s management. When used in the Filings, the words “anticipate,” “believe,” “estimate,” “expect,” “future,” “intend,” “plan” or the negative of these terms and similar expressions as they relate to registrant or registrant’s management identify forward-looking statements. Such statements reflect the current view of registrant with respect to future events and are subject to risks, uncertainties, assumptions and other factors (including the risks contained in the section of this Current Report on Form 8-K/A entitled “Risk Factors”) relating to registrant’s industry and registrant’s operations and results of operations. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may differ significantly from those anticipated, believed, estimated, expected, intended or planned.
You should not place undue reliance on any forward-looking statement, each of which applies only as of the date of this Current Report on Form 8-K/A. Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this Current Report on Form 8-K/A to conform our statements to actual results or changed expectations, or the results of any revision to these forward-looking statements.
In this Current Report on Form 8-K/A, references to “we,” “our,” “us,” the “Company,” “our Company,” or “Wizard” refer to Wizard World, Inc. (f/k/a GoEnergy, Inc.), and references to “Conventions” refer collectively to Kick the Can Corp. and its predecessors Wizard Conventions, Inc. and Kicking the Can, L.L.C.
Item 1.01. Entry into a Material Definitive Agreement.
On December 7, 2010 (the “Closing Date”), the Company acquired Conventions pursuant to a Share Purchase and Share Exchange Agreement (the “Exchange Agreement”) by and among the Company, Strato Malamas, an individual and the majority stockholder of the Company (f/k/a GoEnergy, Inc.), Conventions, and shareholders of Conventions (“Conventions Shareholders”) that are signatories thereto. On the Closing Date, pursuant to the terms of the Exchange Agreement, the Conventions Shareholders transferred and contributed all of their shares (the “Conventions Shares”) to the Company, resulting in our acquisition of all of the outstanding Conventions Shares. In return, we issued to the Conventions Shareholders, their designees or assigns (the “Share Exchange”), an aggregate of 33,430,107 shares (the “Exchange Shares”), which constituted approximately 96.4% on a fully diluted basis of the shares of common stock, par value $.0001 per share (the “Common Stock”), of the Company issued and outstanding immediately after the consummation of the Share Exchange (the “Closing”).
As the result of the Share Exchange, Conventions became a wholly owned subsidiary of the Company. Our sole director and majority shareholder approved the Exchange Agreement, the Share Exchange and the other transactions contemplated under the Exchange Agreement. The sole director and majority shareholder of Conventions approved the Exchange Agreement, the Share Exchange and the other transactions contemplated under the Exchange Agreement.
As a condition to the Share Exchange, Mr. Terry Fields (“Mr. Fields”) resigned from all officer positions, other than as CFO, of the Company (f/k/a GoEnergy, Inc.), and Mr. Gareb Shamus (“Mr. Shamus”) was appointed the Company’s President and Chief Executive Officer. In accordance with the Exchange Agreement, Mr. Fields resigned as CFO after the filing of the Company’s Form 10-Q for the three month period ended October 31, 2010, effective immediately after the filing of such Form 10-Q. As another condition to the Share Exchange, Mr. Fields resigned as the sole director of the Company and Mr. Shamus was appointed as a director of the Company, each effective as of January 14, 2011.
Immediately after the consummation of the Share Exchange, we entered into subscription agreements (collectively, the “Subscription Agreements”) with certain accredited investors (collectively, the “Subscribers”) for the issuance and sale of (i) up to $1.5 million in Series A Cumulative Convertible Preferred Stock (“Series A Preferred”) having the rights and preferences set forth in the Certificate to set forth Designations, Voting Powers, Preferences, Limitations, Restrictions, and Relative Rights of Series A Cumulative Convertible Preferred Stock, $.0001 par value per share (the “Certificate of Designation”), which includes, among other things, the ability to convert into shares of the Company’s Common Stock at a per share conversion price of $0.40 and (ii) Warrants (collectively, the “Subscriber Warrants”) to purchase shares of the Company’s Common Stock (the “Subscriber Warrant Shares”) at an exercise price of $0.60 per share (collectively, the “Offering”). The Company raised an aggregate of $775,000 from the Offering.
The Share Exchange is discussed more fully in Section 2.01 of this Current Report on Form 8-K/A. The information therein is hereby incorporated in this Section 1.01 by reference. The description of the Exchange Agreement, Subscription Agreements, Certificate of Designation and Subscriber Warrants does not purport to be complete and is qualified in its entirety by reference to the full text of (i) Exhibit 2 to the Form 8-K that we filed with the Securities and Exchange Commission (the “Commission”) on November 16, 2010, (ii) Exhibit 10.1 to the Form 8-K that we filed with the Commission on December 14, 2010, (iii) Exhibit 4.1 to the Form 8-K that we filed with the Commission on December 14, 2010 and (iv) Exhibit 4.2 to the Form 8-K that we filed with the Commission on December 14, 2010, respectively, which are incorporated herein by reference.
We borrowed an aggregate of $200,000 from four lenders and issued convertible demand promissory notes (collectively, the “Notes”) made as of November 5, 2010 (the “Issuance Date”). Unless mandatorily converted, the Notes were convertible at any time after the sixtieth (60th) day after the Issuance Date at a conversion price of $.40 (the “Conversion Price”). In the event we raised $600,000 or more pursuant to a private placement (the “Qualified Offering”), the principal and accrued interest of each Note is mandatorily converted into our capital stock having the same terms (e.g., same class or series and having the same rights and privileges) as the securities issued pursuant to our private placement. Further, in the event that we issue capital stock for a purchase price that is less than the Conversion Price or we issue securities that are convertible or exercisable into our capital stock at a conversion price or exercise price, as applicable, that is lower than the Conversion Price, the Conversion Price is automatically reduced to such lower price. The holders of the Notes also have piggyback registration rights such that if we at any time file a registration statement, the underlying common stock of the Notes must also be included in such registration statement. The Notes were mandatorily converted on December 7, 2010 when the Company raised an aggregate of $775,000 from the issuance of Series A Preferred.
Together with the Notes, we also issued to each lender a common stock purchase warrant (each a “Warrant” and collectively, the “Warrants”) that is exercisable at any time on or after a Qualified Offering and during the one year period after the issuance of the Warrant. Such Warrant is exercisable into the same number of shares as are issuable upon conversion of the corresponding Note at an exercise price of $.60 (the “Exercise Price”), which may be paid through a cashless exercise. The Exercise Price is proportionately adjusted in the event of, among other things, a stock split, the issuance of a stock dividend, subsequent equity sales and subsequent rights offerings.
The description of the Notes and Warrants herein does not purport to be complete and is qualified in its entirety by the full text of Exhibits 10 and 4, respectively, of the Form 8-K that we filed with the Commission on November 16, 2010, which are incorporated herein by reference.
Item 2.01. Completion of Acquisition or Disposition of Assets.
CLOSING OF THE SHARE EXCHANGE
As described in Item 1.01 above, on December 7, 2010 (the “Closing Date”), we acquired Conventions through the acquisition of all the Conventions Shares from the Conventions Shareholders, and in return, we issued an aggregate of 33,430,107 shares of our Common Stock to the Conventions Shareholders, their designees or assigns, which constituted approximately 96.4% of the issued and outstanding shares of our Common Stock on a fully-diluted basis after the Closing of the Share Exchange.
On the Closing Date, Conventions became a wholly owned subsidiary of the Company. The Company’s sole director and majority shareholder approved the Exchange Agreement, the Share Exchange and the other transactions contemplated under the Exchange Agreement. The sole director and majority shareholder of Conventions approved the Exchange Agreement, the Share Exchange and the other transactions contemplated thereunder. Immediately following the Closing of the Share Exchange, the Company changed its business plan to that of Conventions.
The Company was a “shell company” (as such term is defined in Rule 12b-2 under the Exchange Act of 1934, as amended (the “Exchange Act”)) immediately before the completion of the Share Exchange. Accordingly, pursuant to the requirements of Item 2.01(a)(f) of Form 8-K, set forth below is the information that would be required if the Company were filing a general form for registration of a class of securities on Form 10 under the Exchange Act, with such information reflecting the Company and its securities upon consummation of the Share Exchange.
BUSINESS
Overview
We, through our operating subsidiary Conventions, are a producer of pop culture and live multimedia conventions across North America. These live multimedia conventions provide a social networking and entertainment venue for popular fiction enthusiasts of movies, TV shows, video games, technology, toys, social networking/gaming platforms, comic books and graphic novels. Such conventions also market movies, TV shows, video games, technology, toys, social networking/gaming platforms, comic books and graphic novels.
Background
Wizard World, Inc. (f/k/a GoEnergy, Inc.) (“we,” “our,” “us,” the “Company,” “our Company,” or “Wizard”) was incorporated in Delaware on May 2, 2001. The Company was involved in oil and gas exploration and considered various oil and gas properties. None of the properties that the Company explored had commercial potential so operations were ceased and the Company abandoned any interests it had in such properties.
On December 7, 2010 (the “Closing Date”), the Company acquired Conventions pursuant to a Share Purchase and Share Exchange Agreement (the “Exchange Agreement”) by and among the Company, Strato Malamas, an individual and the majority stockholder of the Company, Conventions, and shareholders of Conventions (“Conventions Shareholders”) that are signatories thereto. On the Closing Date, pursuant to the terms of the Exchange Agreement, the Conventions Shareholders transferred and contributed all of their shares (the “Conventions Shares”) to the Company, resulting in our acquisition of all of the outstanding Conventions Shares. In return, we issued to the Conventions Shareholders, their designees or assigns (the “Share Exchange”), an aggregate of 33,430,107 shares (the “Exchange Shares”), which constituted approximately 96.4% on a fully diluted basis of the shares of common stock, par value $.0001 per share (the “Common Stock”), of the Company issued and outstanding immediately after the consummation of the Share Exchange (the “Closing”). As the result of the Share Exchange, Conventions became a wholly owned subsidiary of the Company.
The description of the Exchange Agreement does not purport to be complete and is qualified in its entirety by reference to the full text of Exhibit 2 to the Form 8-K that we filed with the Commission on November 16, 2010, which is incorporated herein by reference.
Conventions currently holds the production rights to the following twelve (12) conventions: (i) Atlanta Comic Con; (ii) Big Apple Comic Con; (iii) Cincinnati Comic Con; (iv) Connecticut Comic Con; (v) Nashville Comic Con; (vi) New England Comic Con; (vii) North Coast Comic Con; (viii) Toronto Comic Con; (ix) Nola Comic Con in New Orleans; (x) Central Canada Comic Con in Winnipeg; (xi) Anaheim Comic Con; and (xii) Mid-Ohio Comic Con. Our most recent acquisition of production rights was the Mid-Ohio Comic Con. The consideration for the Mid-Ohio Comic Con was $77,500, of which $60,000 is the purchase price (the “Purchase Price”) and $17,500 of which is payable in equal amounts over a period of five (5) years for consulting services provided by the seller (the “Consulting Fee”). The Purchase Price is to be paid out over a five (5) year period as a royalty against exhibitor sales, which we estimate will be approximately $12,000 per year for five (5) years. Since the Mid-Ohio Comic Con is scheduled for October 22-23, 2011, no royalty payment has been paid or is due to the seller, and no Consulting Fee is due to the seller, until thirty days after the event. The production of the Mid-Ohio Comic Con is expected to cost approximately $150,000, which we plan to fund out of existing cash and cash flow from our Company’s operations and proceeds from ticket sales and exhibitor sales prior to the event.
We borrowed an aggregate of $200,000 from four lenders and issued to such lenders convertible demand promissory notes (collectively, the “Notes”) made as of November 5, 2010 (the “Issuance Date”). Unless mandatorily converted, the Notes were convertible at any time after the sixtieth (60th) day after the Issuance Date at a conversion price of $.40 (the “Conversion Price”). In the event we raise $600,000 or more pursuant to a private placement (the “Qualified Offering”), the principal and accrued interest of each Note is mandatorily converted into our capital stock having the same terms (e.g., same class or series and having the same rights and privileges) as the securities issued pursuant to our private placement. Further, in the event that we issue capital stock for a purchase price that is less than the Conversion Price or we issue securities that are convertible or exercisable into our capital stock at a conversion price or exercise price, as applicable, that is lower than the Conversion Price, the Conversion Price is automatically reduced to such lower price. The holders of the Notes also have piggyback registration rights such that if we at any time file a registration statement, the underlying common stock of the Notes must also be included in such registration statement. The Notes were mandatorily converted on December 7, 2011 when the Company raised an aggregate of $775,000 from the issuance of Series A Cumulative Convertible Preferred Stock (“Series A Preferred”).
Together with the Notes, we also issued to each lender a common stock purchase warrant (each a “Warrant” and collectively, the “Warrants”) that is exercisable at any time on or after a Qualified Offering and during the one year period after the issuance of the warrant. Such Warrant is exercisable into the same number of shares as are issuable upon conversion of the corresponding Note at an exercise price of $.60 (the “Exercise Price”), which may be paid through a cashless exercise. The Exercise Price is proportionately adjusted in the event of, among other things, a stock split, the issuance of a stock dividend, subsequent equity sales and subsequent rights offerings.
The description of the Notes and Warrants herein does not purport to be complete and is qualified in its entirety by the full text of Exhibits 10 and 4, respectively, of the Form 8-K that we filed with the Commission on November 16, 2010, which are incorporated herein by reference.
On March 18, 2011, we formed a wholly owned subsidiary called Wizard World Digital, Inc. (“Digital”). Among other things, Digital (i) monitors and sends emails to our fan database, (ii) manages our website www.wizardworld.com and our online accounts (e.g., Twitter and Facebook) and (iii) produces our organically-developed online newsletter called Wizard World Digital.
Our Business
Overview
Our Company produces pop culture and live multimedia conventions (“Comic Cons”) across North America that provides a social networking and entertainment venue for popular fiction enthusiasts of movies, TV shows, video games, technology, toys, social networking/gaming platforms, comic books and graphic novels. These Comic Cons provide entertainment companies, toy companies, gaming companies, publishing companies and retailers venues for their sales, marketing, promotions, public relations, advertising and sponsorships efforts.
We plan to leverage the popularity of our Comic Cons and use it as a springboard to enter the digital media market, use digital media as a distribution channel for the pop culture content that we showcase at our Comic Cons, provide coverage of our Comic Con events, and introduce new and upcoming products and talents in the pop culture world. To that end, we formed a wholly owned subsidiary, Wizard World Digital, Inc. (“Digital”), to send entertainment emails to our fan database, manage our website www.wizardworld.com and our online presence on, among others, Twitter and Facebook, and produce our organically-developed online newsletter called Wizard World Digital. Wizard World Digital is constantly being updated with new content and is distributed through various digital media outlets, such as through our Twitter and Facebook accounts, YouTube Channel, Flicker, Tumblr and an iPad app that we developed.
A majority of our target audience is male-oriented and are active consumers of many types of entertainment and media, such as movies, music, toys, video games, apps, consumer electronics, computers, and lifestyle products (e.g., clothes, footwear, digital devices, mobile phones and men’s personal items).
Strategy
Our objective is to use our Comic Cons and Wizard World Digital to become the voice for pop culture enthusiasts across multiple media platforms. Key elements of our strategy include:
• producing high quality live multimedia events across North America for promotion of consumer products and entertainment;
• leveraging all the content created and generated at the live multimedia events to enter the media market and distribute the content in digital media such as websites, apps, emails, newsletters, Facebook, Twitter, Flicker, Tumblr and YouTube; and
• obtaining sponsorships and promotions from media and entertainment companies for the Comic Cons, including:
• expanding our relationships with entertainment and media companies; and
• forming strategic relationships with new media and entertainment companies to promote their products.
Most of our revenues come from live multimedia events through ticket sales, exhibitor sales and dealer sales, and only a small percentage of revenues comes from sponsorships and brand advertising. In time, our business plan is to generate a majority of our revenues from advertising sales on all of Wizard World Digital’s media properties. We expect that digital media revenues will primarily be earned through offering advertisers the ability to place banner ads on our digital media properties, priced on a standard cost-per-thousand (“CPM”) basis.
Conventions
Our 2011 Wizard World tour includes ten (10) conventions occurring in the following cities: New Orleans, Miami, Toronto, Anaheim, New York, Philadelphia, Rosemont, Los Angeles, Columbus and Austin. We receive revenue from our Comic Cons in three (3) ways, namely from (i) consumer ticket sales; (ii) exhibitor booth sales; and (iii) national and/or regional sponsorships.
Each Comic Con varies in cost to produce. Production costs vary based on the size and scope of the production. Generally, our production costs range from approximately $150,000 for a smaller scale production to over $450,000 for a larger production. We base the number of Comic Cons that we produce on how much internal cash flow we have to fund them, which limits the number of Comic Cons that we can produce in one year. Because we have decided that the Comic Cons will be produced solely from internal cash flow, no outside financing is sought or considered.
Sponsorships and Advertising
We sell sponsorship and advertising opportunities to businesses seeking to reach our core target audience of young adult males.
Sponsorships. We provide sponsorship opportunities that allow advertisers a wide range of promotional vehicles on-site and through our public relations efforts. For example, we offer advertisers the ability to (i) display signage at the Comic Cons, (ii) include their desired logos on all direct mail that is sent in connection with one or more Comic Cons, (iii) be included in press releases to the media, (iv) obtain sponsor tags on the radio spots or in the print or online ads where we advertise and (v) obtain advertising space in our digital media. We also provide the opportunity for advertisers to sponsor events at the Comic Cons like costume contests or gaming tournaments and the ability to have step-and-repeats for photo opportunities, meet and greets with celebrities, VIP packages and ‘goody’ bag giveaways. Sponsors pay a fee based upon the position of their advertising media and the exposure it will receive. Specifically, the closer a sponsor is to the entrance of the Comic Con, the more exposure such sponsor will receive and the greater the number of attendees at the Comic Con who view the sponsor’s product and/or services. Therefore, the rental fee for space at our Comic Cons is more expensive if the space is closer to the entrance.
Promotions. Promotional opportunities include product placement and brand associations on-site at the Comic Cons. As our brand grows, we hope to earn revenues by co-promoting, for example, a movie at one of our Comic Cons, with entertainment and media companies and brands seeking to benefit from the popularity of the Comic Cons and the exposure received from appearing at them. We have not and do not enter into formal agreements with respect to co-promotion with other parties.
Digital Media. We produce a number of digital media properties, including our website www.wizardworld.com, emails, newsletters, iPad app, Facebook, YouTube, Twitter, Flicker and Tumblr to create awareness of our Comic Cons and provide updates to our fans and consumers. We also use our website www.wizardworld.com to a large extent to provide a source for the latest Comic Con news and information. Display advertising is offered to brand advertisers across all our digital media properties, priced on a traditional CPM basis.
Marketing
Our Comic Cons are marketed through a variety of media outlets, including social media, websites, public relations, television, radio, direct mail, email, flyers and postcards. Our Comic Cons usually obtain publicity through coverage of the events at our Comic Cons from local TV stations, radio stations, newspapers, national press such as AP and Reuters, fan websites, blogs and social network channels such as Twitter, Facebook, Flicker and Tumblr. In certain instances, we do not pay for advertising because we can provide desirable content to media outlets. For example, we typically invite the local TV stations to our Comic Cons so that they can interview the celebrities featured at our Comic Cons. As a result, we receive free TV coverage and the TV stations obtain content for their shows. In addition, we arrange for celebrities to call into local radio stations. As a result, we receive on-air promotion of our events and the radio station reaches a larger audience who want to tune in to hear our celebrities. We also receive on-air promotion by exchanging air time for ticket give-aways to our Comic Cons. With respect to the internet and online advertising, we advertise throughout our website www.wizardworld.com about the upcoming Comic Cons. We also send out emails to our fans on a regular basis. In addition, we send out direct mail postcards, print flyers and postcards in each city where we hold a Comic Con, which are handed out at local events, retailers and public gatherings. As a result, we believe that we are cost effective when it comes to how we spend our advertising dollars.
We are consistently creating and developing new content to distribute to our fans via all of the digital outlets we have developed, including, without limitation, our iPad app called Wizard World, which can be downloaded via our website at www.wizardworld.com or through Apple’s App store for the iPad. We are in the process of creating a new app to make our content available to users of iPhone and Android mobile devices.
Regulation
Typically, we do not have to obtain permits to operate the Comic Cons. The convention centers at which such events occur obtain any required permits and cover fire safety and occupancy matters as part of the rental agreement. Crowd control varies by location and are either provided by the convention center’s personnel or by a third party security service recommended by the convention center. The convention centers do, however, require liability insurance, which Conventions has obtained and maintained.
Customers
Our client base is diverse. We have access to some of what we consider to be the leading movie studios, video game producers, comic book publishers, television broadcasters and toy manufacturers. These customers are potential exhibitors and sponsors of our Comic Con conferences. In addition, our digital media business will provide sales opportunities across the Fortune 1000 corporate sector, as these brand advertisers look to leverage our media properties to target our predominantly male, age 25-44 target audience.
No single advertiser, promoter or sponsor comprises a significant portion of our revenues.
Competition; Competitive Strengths
In the live, regionally-based consumer conventions market, the strength of a competitor is measured by the location and size of the region or city, the frequency of live events per year, the guest and VIP list (e.g., celebrities and artists), the number of paying attendees, the physical size of the convention, the extent of the public relations outreach (through traditional media, digital media and social media) and the quantity and quality of exhibitors and dealers. We believe that we have a strong competitive position because our Comic Cons take place in well-known major cities throughout North America throughout the year. Our multiple conventions per year enable us to market our events year round, create a large amount of content that can be distributed through our digital media outlets, and market in not only the regional consumer areas, but nationally as well. The multiple locations also allow us to work with more celebrities, artists and writers and host them in multiple cities.
Most of our competitors are local one-time events and/or once a year events. Unlike such local regional competitors, we are able to tap into many geographic pop culture markets as opposed to being limited to the local pop culture market. Further, the number of Comic Cons we produce gives us a competitive advantage over these local comic cons because they do not have the economies of scale and operating efficiencies that result from producing a multitude of Comic Cons. For instance, despite the number of Comic Cons that we hold, production costs remain relatively constant because, for example, the number of personnel we employ or consult with does not significantly increase with the production of more Comic Cons. Further, the size of the Comic Cons and the volume at which they are produced provide greater leverage to negotiate discounts on such things as hotels, convention centers and other travel expenses. Therefore, it costs us less to produce a Comic Con than a producer that holds only one convention a year.
We have made a conscious decision not to hold a Comic Con in San Diego because the San Diego Comic-Con that is held there in July each year has an established history and presence in San Diego, and draws a large audience to the well-publicized and popular event. Thus, there is a significant barrier to our Company entering into the San Diego market. Despite our decision not to enter the San Diego Comic-Con market, the San Diego Comic-Con is considered a competitor given that some fans may have to choose between attending either the San Diego Comic-Con or any one of our Comic Cons, regardless of geographic region. We believe, however, that outside of San Diego, we have an advantage over the San Diego Comic-Con because our Comic Cons are not limited to one city, but rather to several well-known cities across North America. Therefore, rather than have to travel to San Diego, which for some fans may be a long distance, our fans are able to attend a Wizard World Comic Con that is closer to them.
We also believe that our Comic Con tour create a barrier to entry by new industry participants because our Comic Cons are well known in the markets in which we hold our Comic Cons, our Wizard World brand is associated with well-produced conventions and Gareb Shamus, our President and Chief Executive Officer, is a prominent figure in the pop culture event industry.
Sales Channels and Pricing Policies
We have outsourced our ticket sales to an online ticketing service, thereby eliminating the need to mail physical badges. Consumers can order online, print out their barcode, come to the show, get scanned and get a wristband for entry. We still, however, sell tickets on-site at the live events themselves. We offer a five dollar discount on the purchase price of our tickets to those who pre-purchase tickets online as compared to those who purchase their tickets on-site at the Comic Con. Tickets typically range from $25 for a single day pass to $55 for a weekend pass. Entry of children 10 and under is free at all Comic Cons.
Across all our digital media properties, display advertising is offered to brand advertisers, priced on a traditional CPM basis.
Sales and Marketing Strategy
We promote our Comic Cons through a wide variety of media outlets, such as local radio and TV stations, newspapers, fan websites and blogs. We also use online social networks such as Facebook, Twitter, YouTube, Flicker and Tumblr, and an iPad app to reach our fans and provide updates. Further, we promote our Comic Cons on our website www.wizardworld.com, through email and in Wizard World Digital, our digital newsletter. We currently sell to prospective corporate sponsors and advertisers through our direct sales force. In coming months, we plan to augment our direct sales force through the utilization of 3rd party representation firms and digital ad networks to help sell display advertising on our digital properties.
Growth Strategy
We will grow our existing Comic Cons by adding more dealers, exhibitors, celebrities, panels, gaming tournaments and VIPs to our Comic Cons rather than on acquiring or organically developing new Comic Cons. We believe that we will be able to leverage our relationships with our existing dealers, exhibitors, celebrities and VIPs to develop new relationships.
We use the digital marketing outlets that we have developed, such as our website www.wizardworld.com and digital newsletter Wizard World Digital, which cover new and upcoming products and talents in the pop culture world, to distribute the large amount of content we create from our live events. We also reach consumers by email and direct mail. We expect to launch by July 31, 2011, the end of our fiscal year, an app that will allow users of iPhones and Android mobile devices to access our content from the live events. Through the distribution of our content via digital media, we offer advertisers the ability to display their ads on our website www.wizardworld.com and reach our large email database of fans. Through sales of display advertising space on our digital media properties, we plan to generate revenues and thus strengthen our financial condition.
To date, we have been able to raise financing to implement our growth plans by issuing capital stock and warrants through private placements. We plan to continue to obtain financing, when needed, from private placements from time to time, and/or from other traditional financing sources, including term notes.
Employees
As of the date of the Filing, we have entered into an employment agreement with Gareb Shamus, our President and Chief Executive Officer. We currently have twelve (12) employees, of which ten (10) are full time and two (2) are part time. Additionally, we engage five (5) part-time freelance consultants to operate our Comic Con business.
RISK FACTORS
You should carefully consider the risks described below together with all of the other information included in this Current Report on Form 8-K/A before making an investment decision with regard to our securities. The statements contained in or incorporated herein that are not historic facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. If any of the following risks actually occurs, our business, financial condition or results of operations could be harmed. In that case, you may lose all or part of your investment.
Risks Relating to our Company
We have a limited operating history from which you can evaluate our performance.
Since we have a limited operating history, it will be difficult for investors and securities analysts to evaluate our business and prospects and predict future revenue. Because we have a limited operating history, we will encounter risks, expenses and difficulties of which we are unaware, and may be challenging to overcome. There can be no assurance that our efforts will be successful or that we will reach profitability.
Our independent auditors have expressed doubt about our ability to continue as a going concern, which may hinder our ability to obtain future financing and force us to cease operations.
In their report dated June 30, 2011, our independent auditors stated that our financial statements for the years ended December 31, 2010 and 2009 were prepared assuming that we would continue as a going concern. Our ability to continue as a going concern is an issue raised because to date, we have incurred net operating losses. We anticipate that we will continue to experience net operating losses.
Our net operating losses will require that we finance our operations from outside sources, such as obtaining additional funding from the sale of our securities. The going concern explanatory paragraph included in our auditor's report on our financial statements, however, could inhibit our ability to raise additional financing. If we are unable to obtain such additional capital, we will not be able to sustain our operations and would be required to cease our operations. You should consider our independent registered public accountant's comments when determining if an investment in our Company is suitable.
Even if we do raise sufficient capital and generate revenues to support our operating expenses, there can be no assurance that the revenue will be sufficient to enable us to develop our business to a level where it will generate profits and cash flows from operations, or provide a return on investment. In addition, if we raise additional funds through the issuance of equity or convertible debt securities, the percentage ownership of our stockholders could be significantly diluted, the newly-issued securities may have rights, preferences or privileges senior to those of existing stockholders and the trading price of our common stock could be adversely effected. Further, if we obtain additional debt financing, a substantial portion of our operating cash flow may be dedicated to the payment of principal and interest on such indebtedness, and the terms of the debt securities issued could impose significant restrictions on our operations. If we are unable to continue as a going concern, you may lose your entire investment.
If we need additional capital to fund our growing operations, we may not be able to obtain sufficient capital and may be forced to limit the scope of our operations.
As we implement our growth strategies, we may experience increased capital needs. We may not, however, have sufficient capital to fund our future operations without additional capital investments. If adequate additional financing is not available on reasonable terms or at all, we may not be able to carry out our corporate strategy and we would be forced to modify our business plans (e.g., limit our expansion, limit our marketing efforts and/or decrease or eliminate capital expenditures), any of which may adversely affect our financial condition, results of operation and cash flow. Such reduction could materially adversely affect our business and our ability to compete.
Our capital needs will depend on numerous factors, including, without limitation, (i) our profitability, (ii) our ability to respond to a release of competitive products by our competition, and (iii) the amount of our capital expenditures, including acquisitions. Moreover, the costs involved may exceed those originally contemplated. Cost savings and other economic benefits expected may not materialize as a result of any cost overruns or changes in market circumstances. Failure to obtain intended economic benefits could adversely affect our business, financial condition and operating performances.
We need to manage growth in operations to maximize our potential growth and achieve our expected revenues. Our failure to manage growth will cause a disruption of our operations that may result in the failure to generate revenues at levels we expect.
In order to maximize potential growth in our current markets, we may have to expand our operations. Such expansion will place a significant strain on our management and our operational, accounting and information systems. We expect that we will need to continue to improve our financial controls, operating procedures and management information systems. We will also need to effectively train, motivate and manage our employees. Our failure to manage our growth could disrupt our operations and ultimately prevent us from generating the revenues we expect.
Risks Related to our Business
General
We may not be able to prevent others from using our intellectual property, and may be subject to claims by third parties that we infringe on their intellectual property.
We regard our trademarks, trade names, copyrights and similar intellectual property, which we acquire as part of the production rights, to be important to our success. We plan to rely on a combination of trademark, trade secret and copyright laws, and non-disclosure and other contractual provisions to protect our proprietary rights. We may also try to protect our intellectual property rights by, among other things, searching the Internet to detect unauthorized use of our intellectual property.
However, policing the unauthorized use of our intellectual property is often difficult and any steps we take may not in every case prevent the infringement by unauthorized third parties. Further, there can be no assurance that our efforts to enforce our rights and protect our intellectual property will be successful. We may need to resort to litigation to enforce our intellectual property rights, which may result in substantial costs and diversion of resources and management attention.
Further, although management does not believe that our products and services infringe on the intellectual rights of others, there is no assurance that we will not be the target of infringement or other claims. Such claims, even if not true, could result in significant legal and other costs and may be a distraction to our management or interrupt our business.
We encounter competition in our business, and any failure to compete effectively could adversely affect our results of operations.
We anticipate that our competitors will continue to expand and seek to obtain additional market share with competitive price and performance characteristics. Aggressive expansion of our competitors or the entrance of new competitors into our markets could have a material adverse effect on our business, results of operations and financial condition.
If we do not compete successfully against new and existing competitors, we may lose our market share, and our operating results may be adversely affected.
We compete with other advertising service providers that may reach our target audience by means that are more effective than our Comic Cons and digital media. Further, if such other providers of advertising have a long operating history, large product and service suites, more capital resources and broad international or local recognition, our operating results may be adversely affected if we cannot successfully compete.
The loss of the services of our key employees and directors, particularly the services rendered by Gareb Shamus, our President and Chief Executive Offices, and Michael Mathews, our Chairman, could harm our business.
Our success depends to a significant degree on the services rendered to us by our key employees and directors. In particular, we are heavily dependent on the continued services of Gareb Shamus, our President and Chief Executive Officer, and Michael Mathews, our Chairman. The loss of Mr. Shamus, Mr. Mathews or other members of our senior management team, and our inability to attract highly skilled personnel with sufficient experience in our industry, could harm our business.
Our future success depends upon, in large part, our continuing ability to attract and retain qualified personnel.
Expansion of our business and operation may require additional managers and employees with industry experience, in which case our success will be dependent on our ability to attract and retain experienced management personnel and other employees. There can be no assurance that we will be able to attract or retain qualified personnel. Competition may also make it more difficult and expensive to attract, hire and retain qualified managers and employees. If we fail to attract, train and retain sufficient numbers of the qualified people, our prospects, business, financial condition and results of operations will be materially and adversely affected.
Comic Con Business
If we do not maintain and develop our Wizard World Comic Con brand and those of our strategic partners, we will not be able to attract an audience to the Comic Cons.
We attract audiences and advertisers partly through brand name recognition. We believe that establishing, maintaining and enhancing our portfolio of Comic Cons and the brands of our strategic partners will enhance our growth prospects. The promotion of our Wizard World Comic Con brand and those of our strategic partners will depend largely on our success in maintaining a sizable and loyal audience, providing high-quality content and organizing effective marketing programs. If we fail to meet the standards to which our consumers are accustomed, our reputation will be harmed and we may lose market share.
Our future success depends on attracting sponsors and pop culture advertisers who will advertise at our Comic Cons. If we fail to attract a sufficient number of sponsors and pop culture advertisers, our operating results and revenues may not meet expectations.
One of our important strategies is to create an integrated platform of tours on which sponsors and pop-culture advertisers wishing to reach our young male target audience may advertise. However, advertisers may find that our targeted demographic does not consist of their desired consumers or a critical mass of consumers, decide to use a competitor’s services or decide not to use our services for other reasons. If the sponsors and pop-culture advertisers decide against advertising with us, we may not realize our growth potential or meet investor expectations. Our future operating results and business prospects could be adversely affected.
We may not be able to respond to changing consumer preferences and our sales may decline.
We operate in markets that are subject to change, including changes in customer preferences. New fads, trends and shifts in pop culture could affect the type of live events customers will attend or the products consumers will purchase. Content in which we have invested significant resources may fail to meet consumer demand at the time. A decrease in the level of media exposure or popularity of the pop culture market or a loss in sales could have a material adverse effect on our business, prospects and financial condition.
We rely on key contracts and business relationships, and if our current or future business partners or contracting counterparties fail to perform or terminate any of their contractual arrangements with us for any reason or cease operations, or should we fail to adequately identify key business relationships, our business could be disrupted and our reputation may be harmed.
If any of our business partners or contracting counterparties fails to perform or terminates their agreement(s) with us for any reason, or if our business partners or contracting counterparties with which we have short-term agreements refuse to extend or renew the agreement or enter into a similar agreement, our ability to carry on operations and cross-sell sales and marketing services among different platforms may be impaired. In addition, we depend on the continued operation of our long-term business partners and contracting counterparties and on maintaining good relations with them. If one of our long-term partners or counterparties is unable (including as a result of bankruptcy or a liquidation proceeding) or unwilling to continue operating in the line of business that is the subject of our contract, we may not be able to obtain similar relationships and agreements on terms acceptable to us or at all. If a partner or counterparty fails to perform or terminates any of the agreements with us or discontinues operations, and we are unable to obtain similar relationships or agreements, such events could have an adverse effect on our operating results and financial condition. Further, if we are unable to timely produce our Comic Cons or produce the same quality of Comic Cons to which our target demographic has been accustomed, the consequences could be far-reaching and harmful to our reputation, existing business relationships and future growth potential.
We may also need to form new strategic partnerships or joint ventures to access appropriate assets and industry know-how. Failing to identify, execute and integrate such future partnerships or joint ventures may have an adverse effect on our business, growth, financial condition, and cash flow from operations.
Insiders have substantial control over us, and they could delay or prevent a change in our corporate control even if our other stockholders want it to occur.
As of the date of this filing, our executive officers, directors and principal stockholders who beneficially own 5% or more of our outstanding common stock, in the aggregate, approximately 56% of our outstanding common stock. These stockholders are able to exercise significant control over all matters requiring stockholder approval, including the election of directors and approval of significant corporate transactions. This could delay or prevent an outside party from acquiring or merging with our Company even if our other stockholders want it to occur.
Our Certificate of Incorporation provides for indemnification of officers and directors at our expense and limits their liability, which may result in a major cost to us and hurt the interests of our stockholders because corporate resources may be expended for the benefit of officers and/or directors.
Our certificate of incorporation and applicable Delaware law provide for the indemnification of our directors and officers against attorney’s fees and other expenses incurred by them in any action to which they become a party arising from their association with or activities on our behalf. This indemnification policy could result in substantial expenditures by us that we will be unable to recoup.
We have been advised that, in the opinion of the Commission, indemnification for liabilities arising under federal securities laws is against public policy as expressed in the Securities Act, and is, therefore, unenforceable. In the event that a claim for indemnification for liabilities arising under federal securities laws, other than the payment by us of expenses incurred or paid by a director, officer or controlling person in the successful defense of any action, suit or proceeding, is asserted by a director, officer or controlling person in connection with the securities being registered, we will (unless in the opinion of our counsel, the matter has been settled by controlling precedent) submit to a court of appropriate jurisdiction, the question whether indemnification by us is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue. The legal process relating to this matter, if it were to occur, is likely to be very costly and may result in us receiving negative publicity, either of which factors is likely to materially reduce the market and price for our shares if such a market ever develops.
Digital Media
We could face a variety of risks of expanding into a new business.
Risks of our entry into the new business line of digital media, include, without limitation: (i) potential diversion of management’s attention and other resources, including available cash, from our existing businesses; (ii) unanticipated liabilities or contingencies; (iii) need for additional capital and other resources to expand into this new line of business; and (iv) inefficient combination or integration of operational and management systems and controls. Entry into a new line of business may also subject us to new laws and regulations with which we are not familiar, and may lead to increased litigation and regulatory risk. Further, our business model and strategy are still evolving and are continually being reviewed and revised, and we may not be able to successfully implement our business model and strategy. We may not be able to attract a sufficiently large number of audience or customers, or recover costs incurred for developing and marketing these products or services. If we are unable to successfully implement our growth strategies, our revenue and profitability may not grow as we expect, our competitiveness may be materially and adversely affected, and our reputation and business may be harmed.
In developing and marketing the new = business of digital media, we may invest significant time and resources. Initial timetables for the introduction and development of our digital media business may not be achieved and price and profitability targets may not prove feasible. Furthermore, any new line of business could have a significant impact on the effectiveness of our system of internal controls. Failure to successfully manage these risks in the development and implementation of our new digital media business could have a material adverse effect on our business, results of operations and financial condition.
We will face significant competition in the digital media business. If we fail to compete effectively, we may lose users to competitors, which could materially and adversely affect our ability to generate revenues from online advertising.
We will face significant competition for online advertising revenues with other websites that sell online advertising services. In addition, we indirectly compete for advertising budgets with traditional advertising media, such as television and radio stations, newspapers and magazines, and major out-of-home media. Some of our competitors may have longer operating histories and significantly greater financial, technical and marketing resources than we do, and in turn may have an advantage in attracting and retaining users and advertisers.
Risks Relating to Being a Public Company
We will incur significant costs to ensure compliance with United States corporate governance and accounting requirements.
We will incur significant costs associated with our public company reporting requirements and costs associated with corporate governance requirements, including requirements under the Sarbanes-Oxley Act of 2002 and other rules implemented by the Commission. We expect all of these applicable rules and regulations to significantly increase our legal and financial compliance costs and to make some activities more time consuming and costly. We also expect that these applicable rules and regulations may make it more difficult and more expensive for us to obtain director and officer liability insurance and we may be required to accept reduced policy limits and coverage or incur substantially higher costs to obtain the same or similar coverage. As a result, it may be more difficult for us to attract and retain qualified individuals to serve on our board of directors or as executive officers. We may be wrong in our prediction or estimate of the amount of additional costs we may incur or the timing of such costs.
If we fail to maintain an effective system of internal control over financial reporting, our ability to accurately and timely report our financial results or prevent fraud may be adversely affected and investor confidence may be adversely impacted.
As directed by Section 404 of the Sarbanes-Oxley Act of 2002, or SOX 404, the Commission adopted rules requiring public companies to include a report of management on the company’s internal controls over financial reporting in their annual reports. Under current Commission rules, our management may conclude that our internal controls over our financial reporting are not effective. Even if our management concludes that our internal controls over financial reporting are effective, our independent registered public accounting firm may issue a report that is qualified if it is not satisfied with our controls or the level at which our controls are documented, designed, operated or reviewed, or if it interprets the relevant requirements differently from us. In the event that we are unable to have effective internal controls, investors and others may lose confidence in the reliability of our financial statements and our ability to obtain equity or debt financing as needed could suffer.
Risks Relating To Our Industry
A continued decline in general economic conditions and disruption of financial markets may, among other things, reduce the discretionary income of consumers or further erode advertising markets, which could adversely affect our business.
Our operations are affected by general economic conditions, which affect consumers’ disposable income. The demand for entertainment and leisure activities tends to be highly sensitive to the level of consumers’ disposable income. Declines in general economic conditions could reduce the level of discretionary income that our fans and potential fans have to spend on consumer products and entertainment, which could adversely affect our revenues. Volatility and disruption of financial markets could limit our advertisers,’ sponsors’ and/or promoters’ ability to obtain adequate financing to maintain operations, and result in a decrease in sales volume that could have a negative impact on our business, financial condition and results of operations. Continued softness in the market could adversely affect our revenues or the financial viability of our distributors.
The advertising market is particularly volatile and we may not be able to effectively adjust to such volatility.
Advertising spending is volatile and sensitive to changes in the economy. Our advertising customers may reduce the amount they spend on our media for a number of reasons, including, without limitation:
• a downturn in economic conditions;
• a deterioration of the ratings of their programs; or
• a decline in advertising spending in general.
We may be unable to maintain or increase our advertising fees and sales, which could negatively affect our ability to generate revenues in the future. A decrease in demand for advertising in general, and for our advertising services in particular, could materially and adversely affect our operating results.
Risks Related To Our Securities
Our common stock is quoted on the Pink Sheets, which may have an unfavorable impact on our stock price and liquidity.
Our common stock is quoted on the Pink Sheets. The quotation of our shares on the Pink Sheets may result in a less liquid market available for existing and potential stockholders to trade shares of our common stock, could depress the trading price of our common stock and could have a long-term adverse impact on our ability to raise capital in the future.
There is limited liquidity on the Pink Sheets, which enhances the volatile nature of our equity.
When fewer shares of a security are being traded on the Pink Sheets, volatility of prices may increase and price movement may outpace the ability to deliver accurate quote information. Due to lower trading volumes in shares of our common stock, there may be a lower likelihood that orders for shares of our common stock will be executed, and current prices may differ significantly from the price that was quoted at the time of entry of the order.
Our stock price is likely to be highly volatile because of our limited public float.
The market price of our common stock is likely to be highly volatile because there has been a relatively thin trading market for our stock, which causes trades of small blocks of stock to have a significant impact on our stock price. You may not be able to resell shares of our common stock following periods of volatility because of the market's adverse reaction to volatility. Other factors that could cause such volatility may include, among other things: actual or anticipated fluctuations in our operating results; the absence of securities analysts covering us and distributing research and recommendations about us; overall stock market fluctuations; economic conditions generally; announcements concerning our business or those of our competitors; our ability to raise capital when we require it, and to raise such capital on favorable terms; conditions or trends in the industry; litigation; changes in market valuations of other similar companies; announcements by us or our competitors of significant contracts, acquisitions, strategic partnerships or joint ventures; future sales of common stock; actions initiated by the Commission or other regulatory bodies; and general market conditions. Any of these factors could have a significant and adverse impact on the market price of our common stock. These broad market fluctuations may adversely affect the trading price of our common stock, regardless of our actual operating performance.
In order to raise sufficient funds to expand our operations, we may have to issue additional securities at prices which may result in substantial dilution to our shareholders.
If we raise additional funds through the sale of equity or convertible debt, our current stockholders’ percentage ownership will be reduced. In addition, these transactions may dilute the value of our common shares outstanding. We may also have to issue securities that may have rights, preferences and privileges senior to our common stock.
We do not currently have a broker or dealer creating or maintaining a market in our stock.
There is currently no broker or dealer acting as a marketmaker for our securities. The lack of a marketmaker for our securities could adversely influence the market for, and price of, our securities, as well as your ability to dispose of, or to obtain accurate information about, and/or quotations as to the price of, our securities. If an active public trading market for our securities does not develop, the market price and liquidity of such securities may be adversely affected.
If a market were to develop, future trading prices could depend upon many factors, such as prevailing interest rates, our operating results, and the markets for similar securities. Historically, the market for non-investment grade securities has been subject to disruptions that have caused substantial volatility in the prices of securities similar to our common stock. There can be no assurance that if a market for our common stock was to develop, such a market would not be subject to similar disruptions.
Our stock is thinly traded, so you may be unable to sell at or near ask prices or at all.
The shares of our common stock are traded on the Pink Sheets and are thinly traded, meaning that the number of persons interested in purchasing our common stock at or near ask prices at any given time may be relatively small or non-existent. This situation is attributable to a number of factors, including the fact that we are a small company that is relatively unknown to stock analysts, stock brokers, institutional investors and others in the investment community who generate or influence sales volume. Even in the event that we come to the attention of such persons, they would likely be reluctant to follow an unproven company such as ours or purchase or recommend the purchase of our shares until such time as we become more seasoned and viable. As a consequence, our stock price may not reflect an actual or perceived value. Also, there may be periods of several days or more when trading activity in our shares is minimal or non-existent, as is currently the case, as compared to a seasoned issuer that has a large and steady volume of trading activity that will generally support continuous sales without an adverse effect on share price. A broader or more active public trading market for our common shares may not develop or if developed, may not be sustained. Due to these conditions, you may not be able to sell your shares at or near ask prices or at all if you need money or otherwise desire to liquidate your shares
Currently, there is no public market for our securities, and there can be no assurances that any public market will ever develop and, even if developed, it is likely to be subject to significant price fluctuations.
We have a trading symbol for our common stock, namely ‘WIZD’. However, our stock has been thinly traded, if at all. Consequently, there can be no assurances as to whether:
• any market for our shares will develop;
• the prices at which our common stock will trade; or
• the extent to which investor interest in us will lead to the development of an active, liquid trading market. Active trading markets generally result in lower price volatility and more efficient execution of buy and sell orders for investors.
Until our common stock is fully distributed and an orderly market develops in our common stock, if ever, the price at which it trades is likely to fluctuate significantly. Prices for our common stock will be determined in the marketplace and may be influenced by many factors, including the depth and liquidity of the market for shares of our common stock, developments affecting our business, including the impact of the factors referred to elsewhere in these risk factors, investor perception of our Company and general economic and market conditions. No assurances can be given that an orderly or liquid market will ever develop for the shares of our common stock.
We are subject to the penny stock rules which will make our securities more difficult to sell.
We are subject to the Commission’s “penny stock” rules because our securities sell below $5.00 per share. The penny stock rules require broker-dealers to deliver a standardized risk disclosure document prepared by the Commission which provides information about penny stocks and the nature and level of risks in the penny stock market. The broker-dealer must also provide the customer with current bid and offer quotations for the penny stock, the compensation of the broker-dealer and its salesperson, and monthly account statements showing the market value of each penny stock held in the customer’s account. in addition, the bid and offer quotations, and the broker-dealer and salesperson compensation information must be given to the customer orally or in writing prior to completing the transaction and must be given to the customer in writing before or with the customer’s confirmation.
Furthermore, the penny stock rules require that prior to a transaction, the broker dealer must make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser’s written agreement to the transaction. The penny stock rules are burdensome and may reduce purchases of any offerings and reduce the trading activity for our securities. As long as our securities are subject to the penny stock rules, the holders of such securities will find it more difficult to sell their securities.
We are not likely to pay cash dividends in the foreseeable future.
We currently intend to retain any future earnings for use in the operation and expansion of our business. Accordingly, we do not expect to pay any cash dividends in the foreseeable future, but will review this policy as circumstances dictate.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND PLAN OF OPERATION
This Current Report on Form 8-K/A contains forward-looking statements within the meaning of the federal securities laws. These include statements about our expectations, beliefs, intentions or strategies for the future, which we indicate by words or phrases such as “anticipate,” “expect,” “intend,” “plan,” “will,” “we believe,” “Wizard believes,” “management believes” and similar language. Except for the historical information contained herein, the matters discussed in this “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and elsewhere in this Current Report are forward-looking statements that involve risks and uncertainties. The factors listed in the section captioned “Risk Factors,” as well as any cautionary language in this Current Report, provide examples of risks, uncertainties and events that may cause our actual results to differ materially from those projected. Except as may be required by law, we undertake no obligation to update any forward-looking statement to reflect events after the date of this Current Report on Form 8-K/A.
Overview
We intend for this discussion to provide information that will assist in understanding our financial statements, the changes in certain key items in those financial statements, and the primary factors that accounted for those changes, as well as how certain accounting principles affect our financial statements. This discussion should be read in conjunction with our financial statements and accompanying notes for the years ended December 31, 2010 and 2009 (the “Subject Period”) included elsewhere in this report.
We are a producer of pop culture and multimedia conventions (“Comic Cons”) across North America that markets movies, TV shows, video games, technology, toys, social networking/gaming platforms, comic books and graphic novels. These Comic Cons provide sales, marketing, promotions, public relations, advertising and sponsorship opportunities for entertainment companies, toy companies, gaming companies, publishing companies, marketers, corporate sponsors and retailers.
Plan of Operation
Our Company has two lines of business: (i) live multimedia events, which involves ticket sales and exhibitor booth space, and (ii) sponsorships and advertising. Our current focus is on growing our existing Comic Cons by obtaining new exhibitors and dealers and attracting more high profile celebrities and VIPs. We also plan to expose our database of fans and our target market of young adult males to our content through digital media such as Facebook, Twitter, YouTube, Flicker, and Tumblr, and draw higher traffic to our website www.wizardworld.com by creating content from our live multimedia events and promoting such events through emails, newsletters, our iPad app and our soon to be released iPhone and Android apps.
Results of Operations
For the Year Ended December 31, 2010 Compared to December 31, 2009
Summary of Statements of Operations for the Years Ended December 31, 2010 and 2009:
|
|
|
Year ended
|
|
|
|
|
December 31,
2010
|
|
|
December 31,
2009
|
|
|
Convention revenue
|
|
$
|
3,000,814
|
|
|
$
|
2,119,327
|
|
|
Gross profit
|
|
$
|
467,432
|
|
|
$
|
(59,678
|
)
|
|
General and administrative expenses
|
|
$
|
(491,182
|
)
|
|
$
|
(768,221
|
)
|
|
Loss from operations
|
|
$
|
(23,750
|
)
|
|
$
|
(827,899
|
)
|
|
Other expenses
|
|
$
|
(3,454
|
)
|
|
$
|
(1,726
|
)
|
|
Net Loss
|
|
$
|
(27,204
|
)
|
|
$
|
(829,625
|
)
|
|
Loss per common share – basic and diluted
|
|
$
|
(27,204
|
)
|
|
$
|
(829,625
|
)
|
Convention Revenue
Convention revenue was $3,000,814 for the year ended December 31, 2010, as compared to $2,119,327 for the comparable year ended December 31, 2009. The significant increase in convention revenue is primarily attributable to an increase in the number of live events (8) produced in 2010 as compared to 2009 (3) and an increase in per event revenue.
Gross Profit
Gross profit percentage strengthened from (3)% during the year ended December 31, 2009 to 16% during the year ended December 31, 2010. The increase in the gross profit percentage is primarily attributable to the Company significantly cutting production costs on a per show basis while increasing the gross revenue per show. For example, the Company significantly decreased convention show staff and began utilizing more part-time staff to assist in running the live events.
General and Administrative Expenses
General and administrative expenses for the year ended December 31, 2010 was $491,182, as compared to $768,221 for the year ended December 31, 2009. The $277,039 decrease is attributable to a substantial decrease in employee headcount, which accounted for a $68,000 decrease in salaries and wages. In addition, bad debt expense decreased by approximately $65,000 during the year ended December 31, 2010 as compared to the comparable year ended December 31, 2009. Further, the Company made an effort to decrease other overhead expense accounts due to a lack of funding during the year ended December 31, 2010.
Loss from Operations
Loss from operations for the December 31, 2010, was $(23,750) as compared to $(827,899) for the year ended December 31, 2009. The decrease in operating loss is primarily attributable to the increased number of live events, increased profitability experienced at each live event, and management’s effort to decrease general and overhead expenses.
Other expenses
Other expenses consisted of interest expenses accrued on the Company’s liabilities.
Net Loss
Net loss for year ended December 31, 2010 was $(27,204) or loss per share of $(27,204), as compared to $(829,625) or loss per share of $(829,625) for the comparable year ended December 31, 2009.
Inflation did not have a material impact on the Company’s operations for the period. Other than the foregoing, management knows of no trends, demands, or uncertainties that are reasonably likely to have a material impact on the Company’s results of operations.
Liquidity and Capital Resources
The following table summarizes total current assets, liabilities and working capital at December 31, 2010 compared to December 31, 2009.
| |
|
December 31,
2010
|
|
|
December 31,
2009
|
|
|
Increase/Decrease
|
|
|
Current Assets
|
|
$
|
84,665
|
|
|
$
|
41,577
|
|
|
$
|
43,088
|
|
|
Current Liabilities
|
|
$
|
620,499
|
|
|
$
|
556,918
|
|
|
$
|
63,581
|
|
|
Working Capital (Deficit)
|
|
$
|
(535,834
|
)
|
|
$
|
(515,341
|
)
|
|
$
|
(20,493
|
)
|
At December 31, 2010, we had a working capital deficit of $535,834, as compared to a working capital deficit of $515,341, at December 31, 2009, a decrease of $(20,493). The decrease is primarily attributable to an increase of prepaid expenses offset by a larger increase in accounts payable and other current liabilities.
Net cash used for operating activities for the year ended December 31, 2010 and 2009 was $(26,341) and $(663,652), respectively. The net loss for year ended December 31, 2010 and 2009 was $(27,204) and $(663,652), respectively. The Company’s cash used in operations decreased significantly primarily due to management’s decision to restrict expenses and cut costs in overhead during the year ended December 31, 2010 as compared to the year ended December 31, 2009.
Net cash obtained through all financing activities for the year ended December 31, 2010 was $26,169, as compared to $666,016 for the year ended December 31, 2009. The decrease is primarily attributable to the Company receiving considerable funds from repayments of related party debt that was received during the year ended December 31, 2009.
Going Concern
As reflected in the accompanying financial statements, the Company had a net loss of $(27,204) and net cash used in operations of $26,341 for the year ended December 31, 2010, and a working capital deficit and stockholders’ deficit of $535,834 and $532,504, respectively, at December 31, 2010. These factors raise substantial doubt about the Company’s ability to continue as a going concern.
The ability of the Company to continue its operations is dependent on management's plans, which include the raising of capital through debt and/or equity markets with some additional funding from other traditional financing sources, including term notes.
The Company will require additional funding to finance the growth of its current and expected future operations as well as to achieve its strategic objectives. The Company believes its current available cash along with anticipated revenues may be insufficient to meet its cash needs for the near future. There can be no assurance that financing will be available in amounts or terms acceptable to the Company, if at all.
In response to these problems, management has taken the following actions:
| |
·
|
seek additional third party debt and/or equity financing;
|
| |
·
|
continue with the implementation of the business plan;
|
| |
·
|
increase product prices and reduce discounts;
|
| |
·
|
increase revenue from existing live events; and
|
| |
·
|
increase revenue through sponsorship and advertising deals.
|
Off-Balance Sheet Arrangements
As of June 30, 2011, Conventions had no off-balance sheet arrangements.
Critical Accounting Policies
We believe that the following accounting policies are the most critical to aid you in fully understanding and evaluating this “Management’s Discussion and Analysis of Financial Condition and Plan of Operation.”
Use of estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
Property and equipment
Property and equipment is stated at historical cost less accumulated depreciation and amortization. Depreciation and amortization is computed on a straight-line basis over the estimated useful lives of the assets, varying from 3 to 5 years or, when applicable, the life of the lease, whichever is shorter.
Long-lived assets
We comply with the accounting and reporting requirements of Statement of Financial Accounting Standards (“SFAS”) No. 144, Accounting for the Impairment or Disposal of Long-Lived Assets. We will periodically evaluate the carrying value of long-lived assets when events and circumstances warrant such a review. Long-lived assets will be written down if the evaluation determines that the fair value is less than the book amount.
Income taxes
We comply with SFAS No. 109, Accounting for Income Taxes, which requires an asset and liability approach to financial reporting for income taxes. Deferred income tax assets and liabilities are computed for differences between the financial statement and tax bases of assets and liabilities that will result in future taxable or deductible amounts, based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income. Valuation allowances are established, when necessary, to reduce deferred income tax assets to the amount expected to be realized.
Revenue recognition
In accordance with the provisions of Staff Accounting Bulletin (“SAB”) No. 101, Revenue Recognition, as amended by SAB 104, revenues are generally recognized when products are shipped or as services are performed. However, due to the nature of our business, there are additional steps in the revenue recognition process, as described below:
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●
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Sponsorships: We follow the guidance of Emerging Issues Task Force (“EITF”) Issue 00-21 Revenue Arrangements with Multiple Deliverables, and assign the total of sponsorship revenues to the various elements contained within a sponsorship package based on their relative fair values.
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Fair Value of Financial Instruments
We follow paragraph 825-10-50-10 of the FASB Accounting Standards Codification for disclosures about fair value of our financial instruments and paragraph 820-10-35-37 of the FASB Accounting Standards Codification (“Paragraph 820-10-35-37”) to measure the fair value of our financial instruments. Paragraph 820-10-35-37 establishes a framework for measuring fair value in accounting principles generally accepted in the United States of America (U.S. GAAP), and expands disclosures about fair value measurements. To increase consistency and comparability in fair value measurements and related disclosures, Paragraph 820-10-35-37 establishes a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three (3) broad levels. The fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities and the lowest priority to unobservable inputs. The three (3) levels of fair value hierarchy defined by Paragraph 820-10-35-37 are described below:
Level 1 Quoted market prices available in active markets for identical assets or liabilities as of the reporting date. Level 2 Pricing inputs other than quoted prices in active markets included in Level 1, which are either directly or indirectly observable as of the reporting date. Level 3 Pricing inputs that are generally observable inputs and not corroborated by market data.
The carrying amounts of our financial assets and liabilities, such as accrued expenses, approximate our fair values because of the short maturity of this instrument.
We do not have any assets or liabilities measured at fair value on a recurring or a non-recurring basis, consequently, we did not have any fair value adjustments for assets and liabilities measured at fair value at January 31, 2011, nor gains or losses are reported in the statement of operations that are attributable to the change in unrealized gains or losses relating to those assets and liabilities still held at the reporting date for the period .
Recent accounting pronouncements
In January 2010, the FASB issued the FASB Accounting Standards Update No. 2010-01 “Equity Topic 505 – Accounting for Distributions to Shareholders with Components of Stock and Cash”, which clarify that the stock portion of a distribution to shareholders that allows them to elect to receive cash or stock with a potential limitation on the total amount of cash that all shareholders can elect to receive in the aggregate is considered a share issuance that is reflected in EPS prospectively and is not a stock dividend for purposes of applying Topics 505 and 260 (Equity and Earnings Per Share (“EPS”)). Those distributions should be accounted for and included in EPS calculations in accordance with paragraphs 480-10-25- 14 and 260-10-45-45 through 45-47 of the FASB Accounting Standards codification. The amendments in this Update also provide a technical correction to the Accounting Standards Codification. The correction moves guidance that was previously included in the Overview and Background Section to the definition of a stock dividend in the Master Glossary. That guidance indicates that a stock dividend takes nothing from the property of the corporation and adds nothing to the interests of the stockholders. It also indicates that the proportional interest of each shareholder remains the same, and is a key factor to consider in determining whether a distribution is a stock dividend.
In January 2010, the FASB issued the FASB Accounting Standards Update No. 2010-02 “Consolidation Topic 810 – Accounting and Reporting for Decreases in Ownership of a Subsidiary – a Scope Clarification”, which provides amendments to Subtopic 810-10 and related guidance within U.S. GAAP to clarify that the scope of the decrease in ownership provisions of the Subtopic and related guidance applies to the following:
1 A subsidiary or group of assets that is a business or nonprofit activity;
2 A subsidiary that is a business or nonprofit activity that is transferred to an equity method investee or joint venture; and
3 An exchange of a group of assets that constitutes a business or nonprofit activity for a noncontrolling interest in an entity (including an equity method investee or joint venture).
The amendments in this Update also clarify that the decrease in ownership guidance in Subtopic 810-10 does not apply to the following transactions even if they involve businesses:
1 Sales of in substance real estate. Entities should apply the sale of real estate guidance in Subtopics 360-20 (Property, Plant, and Equipment) and 976-605 (Retail/Land) to such transactions; and
2 Conveyances of oil and gas mineral rights. Entities should apply the mineral property conveyance and related transactions guidance in Subtopic 932-360 (Oil and Gas-Property, Plant, and Equipment) to such transactions.
If a decrease in ownership occurs in a subsidiary that is not a business or nonprofit activity, an entity first needs to consider whether the substance of the transaction causing the decrease in ownership is addressed in other U.S. GAAP, such as transfers of financial assets, revenue recognition, exchanges of nonmonetary assets, sales of in substance real estate, or conveyances of oil and gas mineral rights, and apply that guidance as applicable. If no other guidance exists, an entity should apply the guidance in Subtopic 810-10.
In January 2010, the FASB issued the FASB Accounting Standards Update No. 2010-06 “Fair Value Measurements and Disclosures (Topic 820) Improving Disclosures about Fair Value Measurements”, which provides amendments to Subtopic 820-10 that require new disclosures as follows:
| 1. |
Transfers in and out of Levels 1 and 2. A reporting entity should disclose separately the amounts of significant transfers in and out of Level 1 and Level 2 fair value measurements and describe the reasons for the transfers; and |
| |
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| 2. |
Activity in Level 3 fair value measurements. In the reconciliation for fair value measurements using significant unobservable inputs (Level 3), a reporting entity should present separately information about purchases, sales, issuances, and settlements (that is, on a gross basis rather than as one net number). |
This Update provides amendments to Subtopic 820-10 that clarify existing disclosures as follows:
1 Level of disaggregation. A reporting entity should provide fair value measurement disclosures for each class of assets and liabilities. A class is often a subset of assets or liabilities within a line item in the statement of financial position. A reporting entity needs to use judgment in determining the appropriate classes of assets and liabilities.; and
2 Disclosures about inputs and valuation techniques. A reporting entity should provide disclosures about the valuation techniques and inputs used to measure fair value for both recurring and nonrecurring fair value measurements. Those disclosures are required for fair value measurements that fall in either Level 2 or Level 3.
This Update also includes conforming amendments to the guidance on employers' disclosures about postretirement benefit plan assets (Subtopic 715-20). The conforming amendments to Subtopic 715-20 change the terminology from major categories of assets to classes of assets and provide a cross reference to the guidance in Subtopic 820-10 on how to determine appropriate classes to present fair value disclosures. The new disclosures and clarifications of existing disclosures are effective for interim and annual reporting periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuances, and settlements in the roll forward of activity in Level 3 fair value measurements. Those disclosures are effective for fiscal years beginning after December 15, 2010, and for interim periods within those fiscal years.
In February 2010, the FASB issued the FASB Accounting Standards Update No. 2010-09 “Subsequent Events (Topic 855) Amendments to Certain Recognition and Disclosure Requirements”, which provides amendments to Subtopic 855-10 as follows:
1 An entity that either (a) is an SEC filer or(b) is a conduit bond obligor for conduit debt securities that are traded in a public market (a domestic or foreign stock exchange or an over-the-counter market, including local or regional markets) is required to evaluate subsequent events through the date that the financial statements are issued. If an entity meets neither of those criteria, then it should evaluate subsequent events through the date the financial statements are available to be issued;
2 An entity that is an SEC filer is not required to disclose the date through which subsequent events have been evaluated. This change alleviates potential conflicts between Subtopic 855-10 and the SEC's requirements; and
3 The scope of the reissuance disclosure requirements is refined to include revised financial statements only. The term revised financial statements is added to the glossary of Topic 855. Revised financial statements include financial statements revised either as a result of correction of an error or retrospective application of U.S. generally accepted accounting principles.
All of the amendments in this Update are effective upon issuance of the final Update, except for the use of the issued date for conduit debt obligors. That amendment is effective for interim or annual periods ending after June 15, 2010.
In April 2010, the FASB issued the FASB Accounting Standards Update No. 2010-17 “Revenue Recognition — Milestone Method (Topic 605) Milestone Method of Revenue Recognition”, which provides guidance on the criteria that should be met for determining whether the milestone method of revenue recognition is appropriate. A vendor can recognize consideration that is contingent upon achievement of a milestone in its entirety as revenue in the period in which the milestone is achieved only if the milestone meets all criteria to be considered substantive.
Determining whether a milestone is substantive is a matter of judgment made at the inception of the arrangement. The following criteria must be met for a milestone to be considered substantive. The consideration earned by achieving the milestone should:
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1. Be commensurate with either of the following:
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a. The vendor's performance to achieve the milestone; and
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b. The enhancement of the value of the item delivered as a result of a specific outcome resulting from the vendor's performance to achieve the milestone.
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1 Relate solely to past performance; and
2 Be reasonable relative to all deliverables and payment terms in the arrangement.
A milestone should be considered substantive in its entirety. An individual milestone may not be bifurcated. An arrangement may include more than one milestone, and each milestone should be evaluated separately to determine whether the milestone is substantive. Accordingly, an arrangement may contain both substantive and nonsubstantive milestones.
A vendor's decision to use the milestone method of revenue recognition for transactions within the scope of the amendments in this Update is a policy election. Other proportional revenue recognition methods also may be applied as long as the application of those other methods does not result in the recognition of consideration in its entirety in the period the milestone is achieved. A vendor that is affected by the amendments in this Update is required to provide all of the following disclosures:
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1.
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A description of the overall arrangement;
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2.
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A description of each milestone and related contingent consideration;
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3.
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A determination of whether each milestone is considered substantive;
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4.
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The factors that the entity considered in determining whether the milestone or milestones are substantive; and
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5.
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The amount of consideration recognized during the period for the milestone or milestones.
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The amendments in this Update are effective on a prospective basis for milestones achieved in fiscal years, and interim periods within those years, beginning on or after June 15, 2010. Early adoption is permitted. If a vendor elects early adoption and the period of adoption is not the beginning of the entity's fiscal year, the entity should apply the amendments retrospectively from the beginning of the year of adoption. Additionally, a vendor electing early adoption should disclose the following information at a minimum for all previously reported interim periods in the fiscal year of adoption:
1 Revenue;
2 Income before income taxes;
3 Net income;
4 Earnings per share; and
5. The effect of the change for the captions presented. A vendor may elect, but is not required, to adopt the amendments in this Update retrospectively for all prior periods. Management does not believe that any other recently issued, but not yet effective accounting pronouncements, if adopted, would have a material effect on the accompanying consolidated financial statements.
MANAGEMENT
Directors and Officers
Terry Fields has resigned from his position as Chief Executive Officer and all officer positions that he held with our Company, other than as Chief Financial Officer, effective as of the Closing Date of the Share Exchange, and as the sole director of our Company, effective as of January 14, 2011. Mr. Fields resigned as Chief Financial Officer after the filing of the Company’s Form 10-Q for the three month period ended October 31, 2010, effective immediately after the filing of the Form 10-Q. Gareb Shamus was appointed as our President, Chief Executive Officer and a Director on the Closing Date.
The following table sets forth the names, ages, and position of our executive officer and directors. Each executive officer holds his office until he resigns, is removed by our board of directors, or his successor is elected and qualified. Directors are elected annually by our stockholders at the annual meeting. Each director holds office until his successor is elected and qualified or his earlier resignation or removal.
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Name
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Age
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Title
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Gareb Shamus
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42
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President, Chief Executive Officer
and Director
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Michael Mathews
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49
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Chairman of the Board
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Vadim Mats
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27
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Director
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Greg Suess
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38
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Director
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John Macaluso
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54
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Director
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John Maatta
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59
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Director
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A brief biography of our officers and directors is more fully described in Item 5.02, which is incorporated herein by reference.
Audit Committee; Audit Committee Financial Expert
We have not yet appointed an audit committee. Our Board of Directors (the “Board”) currently acts as our audit committee. At the present time, we believe that our Board is capable of analyzing and evaluating our financial statements and understanding internal controls and procedures for financial reporting.
We currently do not have a member who qualifies as an “audit committee financial expert” as defined in Item 401(e) of Regulation S-K and is “independent” as the term is used in Item 7(d)(3)(iv) of Schedule 14A under the Exchange Act. Our Board is in the process of searching for a suitable candidate for this position.
Employment Agreements
On May 25, 2011, we entered into an employment agreement (the “Employment Agreement”) with Gareb Shamus, our President and Chief Executive Officer. The term of the employment is three (3) years and automatically renews for additional one (1) year periods unless either Mr. Shamus or the Company gives written notice of non-renewal. The Employment Agreement provides for an annual base salary of $140,000 (the “Base Salary”), subject to an annual increase of at least ten percent (10%) per annum, and may not be decreased. In addition to the Base Salary, Mr Shamus will receive an annual bonus of up to one hundred percent (100%) of his then-current Base Salary (to be paid 50% in cash and 50% in restricted stock) based upon the achievement of certain performance targets to be agreed upon by Mr. Shamus and a majority of the Board (the “Bonus Target”). Notwithstanding the foregoing, in the event that the Company’s business performance for any fiscal year is greater than seventy-five percent (75%) but less than one hundred percent (100%) of the applicable Bonus Target, Mr. Shamus shall be entitled to a percentage of the annual bonus as determined in accordance with the Employment Agreement. The foregoing description of the Employment Agreement does not purport to be complete and is qualified in its entirety by the full text of Exhibit 10.1 to the Current Report on Form 8-K that we filed with the Commission on May 31, 2011, which is incorporated herein by reference.
Family Relationships
Stephen Shamus, the brother of Gareb Shamus, our President, CEO and a Director, is expected to be appointed Chief Marketing Officer of our Company.
Involvement in Certain Legal Proceedings
To the best of our knowledge, none of our directors or executive officers have been convicted in a criminal proceeding, excluding traffic violations or similar misdemeanors, or have been a party to any judicial or administrative proceeding during the past ten years that resulted in a judgment, decree or final order enjoining the person from future violations of, or prohibiting activities subject to, federal or state securities laws, or a finding of any violation of federal or state securities laws, except for matters that were dismissed without sanction or settlement. Except as set forth in our discussion below in “Certain Relationships and Related Transactions,” none of our directors, director nominees or executive officers has been involved in any transactions with us or any of our directors, executive officers, affiliates or associates which are required to be disclosed pursuant to the rules and regulations of the Commission.
Code of Ethics
We have not yet adopted a code of ethics because we wanted to complete our constitution of the Board prior to adopting such code of ethics to allow the entire Board to review and approve a code of ethics.
EXECUTIVE COMPENSATION
Executive Compensation Summary
Summary Compensation Table
The following summary compensation table sets forth all compensation awarded to, earned by, or paid by us to, the named executive officers during the fiscal years ended July 31, 2010 and 2009 in all capacities for the accounts of our executives, including the Chief Executive Officer and Chief Financial Officer
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Name and
Principal
Position
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Year
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Salary
($)
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Bonus
($)
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Stock
Awards
($)
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Option
Awards
($)
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Non-Equity
Incentive Plan
Compensation
($)
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Non-Qualified
Deferred
Compensation
Earnings
($)
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All Other
Compensation
($)
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Totals
($)
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|
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|
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|
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Terry Fields,
President,
CEO, CFO and Secretary
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2009
|
|
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0
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|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
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| |
|
|
|
|
|
|
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| |
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2010
|
|
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0
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|
|
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0
|
|
|
|
0
|
|
|
|
0
|
|
|
|
0
|
|
|
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0
|
|
|
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0
|
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|
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0
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Outstanding Equity awards at Fiscal Year End
There are no outstanding equity awards as of July 31, 2010.
Director Compensation
No compensation was earned or paid to directors during the fiscal year ended July 31, 2010. All directors are reimbursed for their reasonable out-of-pocket expenses incurred in connection with attending Board and committee (if and when committees are established) meetings.
Option Grants
As of July 31, 2010, we did not maintain any equity incentive or stock option plan. Accordingly, we did not grant options to purchase any equity interests to any employees or officers, and no stock options are issued or outstanding to any officers as of July 31, 2010. We have, however, since the end of July 31, 2010, our last fiscal year, adopted the 2011 Incentive Stock and Award Plan (the "Plan") and have granted to all directors (other than our Chairman Michael Mathews, who received restricted stock awards) and officers options to purchase our Common Stock pursuant to the terms of their employment, consulting and/or director agreements. The foregoing description of the Plan does not purport to be complete and is qualified in its entirety by the full text of Exhibit 10.1 to our Current Report on Form 8-K that we filed with the Commission on May 12, 2011, which is incorporated herein by reference.
Certain Relationships and Related Transactions
Gareb Shamus, our President, CEO and a Director, is also the CEO of Conventions. Stephen Shamus, the brother of Gareb Shamus, is expected to be appointed our Chief Marketing Officer.
We acquired from Conventions the rights to the domain name www.wizardworld.com and the intellectual property related thereto, pursuant to an Internet Domain Name Assignment Agreement ("Domain Agreement"), for a purchase price of $5,000. This description of the Doman Agreement does not purport to be complete and is qualified in its entirety to the full text of Exhibit 10._ attached hereto and incorporated herein by reference.
On October 27, 2010, Conventions lent to Gareb Shamus Enterprises, Inc. (d/b/a Wizard Entertainment) an aggregate principal amount of $329,807.49 pursuant to a senior secured (against all of the assets of Wizard Entertainment) promissory note bearing an annual interest rate of 6% and having a maturity date of the one-year anniversary of the issuance date of such note. The payment of the principal amount was made through eight (8) advances. The principal amount of $329,807.49 is currently outstanding and interest in the amount of 11,079.84 has accrued and is payable.
On December 10, 2010, Conventions lent to Wizard Entertainment an aggregate principal amount of $114,383.88 pursuant to a senior secured (against all of the assets of Wizard Entertainment) promissory note bearing an annual interest rate of 6% and having a maturity date of the two-year anniversary of the issuance date of such note. The payment of the principal was made through three (3) advances. The principal amount of $16,676.59 is currently outstanding and interest in the amount of $974.34 has accrued and is payable.
Going forward, we will present all possible transactions between us and our officers, directors and 5% stockholders, and our affiliates, to our Board for their consideration and approval. Any such transaction will require approval by a majority of the disinterested directors and such transactions will be on terms no less favorable than those available to disinterested third parties.
PROPERTIES
Conventions, through a service agreement with an officer service provider, occupies offices at 1350 Avenue of the Americas, 2nd floor, New York, NY 10019. The term is one (1) year and automatically renews for a one (1) year period unless prior written notice of termination is provided to other party at least ninety (90) days before the expiration of the then current term. and covers approximately 800 square feet. Our monthly rent is $6500.00. We do not own any real estate.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
The following table sets forth information as of June 23, 2011 with respect to the beneficial ownership of our common stock by (i) each of our officers and directors, (ii) our officers and directors as a group and (iii) each person known by us to beneficially own five percent (5%) or more of our outstanding common stock. Unless otherwise specified, the address of each of the persons set forth below is in care of Wizard World, 1350 Avenue of the Americas, 2nd floor, New York, NY 10019.
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Name and Address of Beneficial Owner
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Shares of Common Stock
Beneficially Owned((1)
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Percentage Ownership(2)
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Directors and Officers
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Gareb Shamus (3)
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President, CEO and DIrector
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19,449,765(4)
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56.05
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Michael Mathews
Chairman of the Board
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250,000(5)
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*
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Vadim Mats
Director
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12,500 (4)
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*
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Greg Suess
Director
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12,500 (4)
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*
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John Macaluso
Director
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12,500 (4)
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*
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John Maatta
Director
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12,500 (4)
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*
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All officers and directors as a group
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(6 persons named above)
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19,749,765
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56.45
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5% Beneficial Owners
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Bristol Capital LLC
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2,172,759
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6.26
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Bristol Investment Fund Ltd.
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2,951,845
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8.51
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Kicking the Can, L.L.C. (3)
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19,437,265
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56.03
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Knie, Robert
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2,400,000
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6.92
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The David Rosenberg Irrevocable Trust (6)
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2,150,000
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6.20
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Weisblum, Eric
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2,950,000(6)
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5.62
|
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* Less than 1%
(1) Beneficial ownership generally includes voting or investment power with respect to securities. Unless otherwise indicated, each of the beneficial owners listed above has direct ownership of and sole voting power and investment power with respect to the securities. Beneficial ownership is determined in accordance with Rule 13d–3(d)(1) under the Exchange Act and includes securities for which the beneficial owner has the right to acquire beneficial ownership within 60 days.
(2) Based on 34,687,735 shares of common stock issued and outstanding as of June 30, 2011.
(3) Gareb Shamus is the Operating Manager of Kicking the Can, L.L.C. and may as such be deemed to “beneficially own” the shares owned by Kicking the Can, L.L.C. Mr. Shamus, however, disclaims beneficial ownership of all such shares.
(4) Includes 12,500 shares issuable upon exercise of an option for 150,000 shares of common stock, of which 12,500 have vested. The option was granted pursuant to a Nonqualified Stock Option Agreement dated May 25, 2011, the full text of which is attached as Exhibit 10.5 to the Current Report on Form 8-K/A that we filed with the Commission on May 31, 2011, and is incorporated herein by reference.
(5) Includes 250,000 shares issuable on March 23, 2011 in accordance with the Consulting Agreement dated March 23, 2011 with the Company, pursuant to which Mr. Mathews is to receive an aggregate of 1,000,000 million shares of common stock, payable in equal installments over a period of four years.
(6) The beneficiary of the Trust is Natalie Schlossberg and the trustee is Mitch Schlossberg, the son of Natalie Schlossberg.
Changes in Control
We do not currently have any arrangements which if consummated may result in a change of control of our Company.
DESCRIPTION OF SECURITIES
General. Our authorized capital stock consists of 100,000,000 shares, of which 80,000,000 are for shares of common stock, par value $0.0001 per share (“Common Stock”), and 20,000,000 are for shares of preferred stock, par value $0.0001 per share (“Preferred Stock”), of which 25,000 have been designated as Series A Cumulative Convertible Preferred Stock, which was increased to 50,000 authorized shares pursuant to a Certificate of Amendment to the Certificate to set forth Designations, Voting Powers, Preferences, Limitations, Restrictions, and Relative Rights of Series A Cumulative Convertible Preferred Stock, $.0001 par value per share (the “Certificate of Designation”).
Common Stock. As of June 23, 2011, there were 34,687,735 shares of our Common Stock issued and outstanding held by approximately 42 beneficial owners.
Voting Rights. Each share of stock entitles the holder to one vote for each share on all matters submitted to a stockholder vote. Directors are elected by a plurality of the votes of the shares present in person or represented by proxy at an annual shareholders' meeting and entitled to vote on the election of directors. Any other action shall be authorized by a majority of the votes cast, unless otherwise provided under the Delaware General Corporation Law. Holders of our stock representing a majority of the voting power of our capital stock issued, outstanding and entitled to vote, represented in person or by proxy, are necessary to constitute a quorum at any meeting of our stockholders.
Dividend Rights. Holders of our Common Stock are entitled to share in all dividends that our board of directors, in its discretion, declares from legally available funds, but only after we have satisfied our dividend obligations to the holders of our Series A Cumulative Convertible Preferred Stock.
Liquidation Rights. In the event of a liquidation, dissolution or winding up, each outstanding share entitles its holder to participate pro rata in all assets that are legally available for distribution and remain after (i) payment of liabilities and (ii) payment in full of all amounts due to the holders of the Series A Cumulative Convertible Preferred (on an as converted basis).
Conversion and Redemption Rights. Holders of our Common Stock have no pre-emptive rights, no conversion rights and there are no redemption provisions applicable to our Common Stock.
Preferred Stock. As of June 23, 2011, there were approximately 15,513 shares of our Series A Cumulative Convertible Preferred Stock issued and outstanding held by approximately 21 shareholders of record.
Series A Cumulative Convertible Preferred Stock
As of June 23, 2011, there were approximately 15,513 shares of our Series A Cumulative Convertible Preferred Stock issued and outstanding held by approximately 21 shareholders of record. Each share of our Series A Cumulative Convertible Preferred Stock (“Series A Preferred”) has a stated value equal to $100 (the “Stated Value”).
Voting Rights
The holders of our Series A Preferred do not vote together with the holders of our Common Stock on an as converted basis. The vote of the holders of our Series A Preferred is required, however, to (i) amend our certificate of incorporation or bylaws in a way that would be adverse to the holders of our Series A Preferred, (ii) redeem or repurchase our stock (other than with respect to the Series A Preferred), (iii) effect a liquidation event, (iv) declare or pay dividends (other than on the Series A Preferred), and (v) issue any securities in parity or senior to the rights of the Series A Preferred.
Dividends
The holders of our Series A Preferred are entitled to receive preferential dividends at the rate of 8% per share per annum of the Stated Value out of any funds legally available, and before any dividend or other distribution will be paid or declared and set apart for payment on any shares of our Common Stock. Upon the occurrence of an event of default, the dividend rate will increase to 15% per annum on the Stated Value. The dividends compound annually and are fully cumulative, accumulate from the date of original issuance of the Series A Preferred, and are payable annually on the last day of each calendar year, in arrears, (i) in cash; (ii) at our option, in additional shares of Series A Preferred valued at the Stated Value in an amount equal to 150% of the cash dividend otherwise payable; or (iii) at our option, a combination of cash and additional shares of Series A Preferred.
Liquidation.
Upon the occurrence of a “liquidation event”, the holders of our Series A Preferred are entitled to receive, before any payment or distribution is made on any shares of our Common Stock, out of the assets available for distribution to our stockholders, an amount equal to two (2) times the Stated Value and all accrued and unpaid dividends. If the assets available is insufficient to pay the holders of our Series A Preferred in full, then the assets will be distributed pro rata among the holders of our Series A Preferred.
A “liquidation event” occurs in the event of (i) our liquidation, dissolution or winding-up, whether voluntary or involuntary, (ii) (A) our purchase or redemption of any shares of any class of our stock or (B) a merger or consolidation with or into any entity, unless, among other things, the holders of our Series A Preferred receive securities of the surviving corporation having substantially similar rights and our stockholders immediately prior to such transaction are holders of at least a majority of the voting securities of the surviving entity.
Redemption
Upon (i) the occurrence of an event of default, (ii) a “change in control” or (iii) our liquidation, dissolution or winding up, and if the holder of the Series A Preferred so elects, we must pay a sum of money determined by multiplying the then current purchase price of the outstanding Series A Preferred by 110%, plus accrued but unpaid dividends, no later than thirty (30) business days after request for redemption is made. “Change in Control” means (i) our Company no longer having a class of shares publicly traded, listed or quoted, (ii) our becoming a subsidiary of another entity, (iii) a majority of our board of directors as of the Closing Date no longer serving as our directors of the Corporation, and (iv) the sale, lease or transfer of substantially all of our assets or the assets of our subsidiary.
Conversion
Each holder of our Series A Preferred has the right at any time after the issuance of Series A Preferred to convert the shares at the Stated Value and accrued but unpaid declared dividends into shares of our Common Stock at a conversion rate of $0.40 per share.
Except under certain circumstances (such as the issuance of our Common Stock pursuant to a stock option plan), if we issue shares of our Common Stock or securities convertible into or exchangeable or exercisable for shares of our Common Stock, for a purchase price, conversion price or exercise price that is less than the then current conversion price of our Series A Preferred, then the conversion price of our Series A Preferred will be reduced to such lower price.
The conversion price for our Series A Preferred is further adjusted in the event of: (i) a declaration of any dividend or distribution on our Common Stock, (ii) stock split or (iii) reclassification of our Common Stock, proportionately so that the holders of our Series A Preferred are entitled receive the kind and number of shares or other securities to which they would have owned or have been entitled to receive after the happening of any of such events had such shares of our Series A Preferred been converted immediately prior to the happening of such event.
If we merge with or into any other corporation where we are not the surviving entity, then unless the right to convert shares of our Series A Preferred is terminated as part of such merger, then, if permitted under applicable law, the holder of our Series A Preferred will have the right to convert each of their shares of Series A Preferred into the same kind and amount of shares of stock receivable upon the merger. A similar provision applies to the sale of all or substantially all of our assets.
If a holder of our Series A Preferred notifies us of such holder’s election to convert and we do not deliver the shares of Common Stock issuable upon such conversion, and the holder has to buy shares of our Common Stock on the open market because of their obligation to deliver shares of Common Stock, then we will pay such holder the difference between the price paid on the open market and the Stated Value. We will also pay interest at the annual rate of 15% for each day that we are late as well $100 per business day for each $10,000 of Stated Value and dividend which is not timely delivered.
Neither we nor the holder of our Series A Preferred may convert any amount that would result in the holder having a beneficial ownership of our Common Stock which would be in excess of the sum of (i) the number of shares of Common Stock beneficially owned by the holder and its affiliates on the conversion date and (ii) the number of shares of our Common Stock issuable upon the conversion, which would result in the aggregate beneficial ownership by such holder and its affiliates of more than 4.99% of the outstanding shares of our Common Stock. The holder of our Series A Preferred may waive the conversion limitation in whole or in part upon and effective after sixty one (61) days’ prior written notice to our Company.
Series A Common Stock Purchase Warrants
Our Series A Common Stock Purchase Warrants (the “Warrants”) have a term of five years after their issuance date and an exercise price of $.60 per share. As of December 10, 2010, we have warrants outstanding that are exercisable for an aggregate of up to 614,703 shares of our Common Stock.
The warrant holder may pay the exercise price in cash or through a cashless exercise if the fair market value of our Common Stock is greater than the current exercise price.
If we issue Common Stock, except in the event of certain circumstances (such as the issuance of Common Stock pursuant to a stock option plan), for a consideration less than the exercise price then in effect, then the exercise price will be reduced to the lower exercise price. Upon any reduction of the exercise price, the number of shares of our Common Stock that the warrant holder is entitled to receive upon exercise will also be adjusted.
If, at any time while the Warrants are outstanding, (i) we merge or consolidate with or into another entity, (ii) we sell all or substantially all of our assets, (iii) we effect a tender offer or exchange offer, (iv) we consummate a stock purchase agreement or other business combination with another person or entity that results in such person or entity acquiring more than 50% of our outstanding shares of Common Stock, (v) any “person” or “group” (as these terms are used for purposes of Sections 13(d) and 14(d) of the Exchange Act) becomes the “beneficial owner” (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of 50% or more of our Common Stock in the aggregate or (vi) we effect any reclassification of our Common Stock or any share exchange where our Common Stock is converted into or exchanged for other securities, cash or property, then the warrant holder will have the right to receive, for each share of Common Stock issuable upon exercise of the Warrant, (a) the number of shares of common stock of the successor or acquiring corporation or of our Company if we are the surviving corporation, and any additional consideration receivable by the warrant holder of the number of shares of Common Stock for which the Warrant is exercisable immediately prior to such event or (b) under certain transactions (such as where the consideration paid to holders of our Common Stock consists solely of cash), cash equal to the Black-Scholes value. To the extent necessary to effectuate the above, any successor or surviving entity will issue to the warrant holder a new warrant evidencing the warrant holder's right to exercise such warrant as described above.
If a warrant holder notifies us of such holder’s election to exercise and we do not deliver the shares of Common Stock issuable upon such exercise, and the warrant holder has to buy shares of our Common Stock on the open market because of their obligation to deliver shares of Common Stock, then we will pay such holder the difference between the price paid on the open market and the Stated Value. We will also pay interest at the annual rate of 15% for each day that we are late in delivering shares of our Common Stock.
The warrant holder cannot exercise any amount that would result in the holder having a beneficial ownership of our Common Stock which would be in excess of the sum of (i) the number of shares of Common Stock beneficially owned by the holder and its affiliates on the exercise date and (ii) the number of shares of our Common Stock issuable upon exercise, which would result in the aggregate beneficial ownership by such holder and its affiliates of more than 4.99% of the outstanding shares of our Common Stock. The warrant holder may waive the exercise limitation in whole or in part upon and effective after sixty one (61) days’ prior written notice to our Company.
Non-qualified Stock Options
Our Non-qualified Stock Options are issued pursuant to our 2011 Incentive Stock and Award Plan (the “Plan”). We have issued Non-qualified Stock Options to each of our directors (other than our Chairman Michael Mathews, who received restricted stock awards), pursuant to which each director may purchase up to an aggregate of one hundred fifty thousand (150,000) shares of our Common Stock, and our CEO Gareb Shamus options to purchase our Common Stock pursuant to the terms of his employment agreements. The Non-qualified Stock Options vests quarterly over a three (3) year period, subject to the optionee continuing to be a member of our board of directors on each applicable vesting date, and remains exercisable until 5:30 p.m. New York time on the date that is the fifth (5th) year anniversary of the date of grant. All or any part of the vested but unexercised portion of the Non-qualified Stock Option is subject to forfeiture under certain circumstances, such as in the event of a breach of insider trading rules or obligations of confidentiality, in the event that the optionee or such optionee’s affiliates competes with our Company or solicits our employees or customers, and in the event of death, disability or retirement.
MARKET PRICE OF AND DIVIDENDS ON THE COMMON STOCK AND RELATED STOCKHOLDER MATTERS
While there is no established public trading market for our Common Stock, our Common Stock is quoted on the Pink Sheets under the symbol ‘WIZD’.
The market price of our Common Stock is subject to significant fluctuations in response to variations in our quarterly operating results, general trends in the market and other factors, over many of which we have little or no control. In addition, broad market fluctuations, as well as general economic, business and political conditions, may adversely affect the market for our Common Stock, regardless of our actual or projected performance.
Holders
As of the date hereof, 34,687,735 shares of Common Stock are issued and outstanding. There are approximately 42 beneficial owners of our Common Stock.
Transfer Agent and Registrar
The Transfer Agent for our Common Stock is VStock Transfer, LLC, with an address at 77 Spruce Street, Suite 201, Cedarhurst, NY 11516. VStock Transfer, LLC’s telephone number is (212) 828-8436.
Penny Stock Regulations
The Securities and Exchange Commission has adopted regulations which generally define “penny stock” to be an equity security that has a market price of less than $5.00 per share. Our Common Stock, when and if a trading market develops, may fall within the definition of penny stock and be subject to rules that impose additional sales practice requirements on broker-dealers who sell such securities to persons other than established customers and accredited investors (generally those with assets in excess of $1,000,000, or annual incomes exceeding $200,000 individually, or $300,000, together with their spouse).
For transactions covered by these rules, the broker-dealer must make a special suitability determination for the purchase of such securities and have received the purchaser’s prior written consent to the transaction. Additionally, for any transaction, other than exempt transactions, involving a penny stock, the rules require the delivery, prior to the transaction, of a risk disclosure document mandated by the Securities and Exchange Commission relating to the penny stock market. The broker-dealer also must disclose the commissions payable to both the broker-dealer and the registered representative, current quotations for the securities and, if the broker-dealer is the sole market-maker, the broker-dealer must disclose this fact and the broker-dealer’s presumed control over the market. Finally, monthly statements must be sent disclosing recent price information for the penny stock held in the account and information on the limited market in penny stocks. Consequently, the “penny stock” rules may restrict the ability of broker-dealers to sell our Common Stock and may affect the ability of investors to sell their Common Stock in the secondary market.
Dividend Policy
Any future determination as to the declaration and payment of dividends on shares of our Common Stock will be made at the discretion of our board of directors out of funds legally available for such purpose. We are under no contractual obligations or restrictions to declare or pay dividends on our shares of Common Stock. In addition, we currently have no plans to pay such dividends. Our board of directors currently intends to retain all earnings for use in the business for the foreseeable future. See “Risk Factors.”
Equity Compensation Plan Information
On May 9, 2011, our Board approved, authorized and adopted (subject to stockholder approval) the 2011 Incentive Stock and Award Plan (the “Plan”). The Plan provides for the issuance of up to 3,000,000 shares of our Common Stock through the grant of non-qualified options, incentive options and restricted stock to our directors, officers, consultants, attorneys, advisors and employees. Until a committee consisting of two or more independent, non-employee and outside directors is constituted, our board of directors administers the Plan.
The description of the Plan set forth herein does not purport to be complete and is qualified in its entirety by reference to the full text filed as Exhibit 10.2 to our Current Report on Form 8-K/A filed with the Commission on May 12, 2011, and is incorporated herein by reference.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
Gareb Shamus, our President, CEO and Director, is also CEO of Conventions. Stephen Shamus, the brother of Gareb Shamus, is expected to be appointed our Chief Marketing Officer.
LEGAL PROCEEDINGS
There are no material proceedings to which any director, officer or affiliate of our Company, any owner of record or beneficially of more than five percent of any class of voting securities of our Company, or any associate of any such director, officer, affiliate of our Company, or security holder is a party adverse to our Company or any of our subsidiaries or has a material interest adverse to our Company or any of our subsidiaries. Currently there are no legal proceedings pending or threatened against us. However, from time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. Litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business.
RECENT SALES OF UNREGISTERED SECURITIES
Recent sales of unregistered securities is more fully described in Item 3.02. The information therein is hereby incorporated in this section by reference.
INDEMNIFICATION OF DIRECTORS AND OFFICERS
Under Section 145(a) of the Delaware General Corporation Law (“DGCL”), we have the power to indemnify our directors, officers, employees or agents who are parties or threatened to be made parties to any threatened, pending or completed civil, criminal, administrative or investigative action, suit or proceeding (other than an action by or in the right of the Company) arising from that person’s role as our director, officer, employee or agent, against expenses (including attorneys’ fees), judgments, fines and amounts paid in settlement actually and reasonably incurred by the person in connection with such action, suit or proceeding if the person acted in good faith and in a manner the person reasonably believed to be in or not opposed to our best interests, and, with respect to any criminal action or proceeding, had no reasonable cause to believe the person’s conduct was unlawful.
Under Section 145(b) of the DGCL, we have the power to indemnify our directors, officers, employees and agents who are parties or threatened to be made parties to any threatened, pending or completed action or suit by or in the right of the Company to procure a judgment in our favor arising from that person’s role as our director, officer, employee or agent against expenses (including attorneys’ fees) actually and reasonably incurred by the person in connection with the defense or settlement of such action or suit if the person acted in good faith and in a manner the person reasonably believed to be in or not opposed to our best interests, except that no indemnification shall be made in respect of any claim, issue or matter as to which such person shall have been adjudged to be liable to us unless and only to the extent that the Delaware Court of Chancery or the court in which such action or suit was brought shall determine upon application that, despite the adjudication of liability, but in view of all the circumstances of the case, such person is fairly and reasonably entitled to indemnity for such expenses which the Delaware Court of Chancery or such other court shall deem proper.
Section 145(c) of the DGCL further provides that if one of our present or former directors or officers has been successful on the merits or otherwise in defense of any action, suit or proceeding referred to above, or in defense of any claim, issue or matter therein, such person shall be indemnified against expenses (including attorneys’ fees) actually and reasonably incurred by such person in connection therewith.
In addition to the foregoing statutory provisions, we have entered into an indemnification agreement (the “Indemnification Agreement”) with each of our directors. Pursuant to such Indemnification Agreement, each director is indemnified during the term of such director’s service and for a period of the later of (i) six years, (ii) the expiration of the applicable statute of limitations or (iii) the termination of all pending proceedings with respect to indemnification. The above description of the Indemnification Agreement does not purport to be complete and is qualified in its entirety by the full text of the Form of Indemnification Agreement attached as Exhibit 10.2 to our Current Report on Form 8-K/A filed with the Commission on May 13, 2011, and incorporated herein by reference.
These limitations of liability, indemnification and expense advancements may discourage a stockholder from bringing a lawsuit against directors for breach of their fiduciary duties. The provisions may also reduce the likelihood of derivative litigation against directors and officers, even though an action, if successful, might benefit us and our stockholders. A stockholder’s investment may be adversely affected to the extent we pay the costs of defense or settlement and damage awards against directors and officers pursuant to these limitations of liability and indemnification provisions.
Insofar as indemnification for liabilities arising under the Securities Act may be permitted to our directors, officers, and controlling persons pursuant to the foregoing provisions, or otherwise, we have been advised that in the opinion of the Securities and Exchange Commission, such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment of expenses incurred or paid by a director, officer or controlling person in a successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, we will, unless in the opinion of our counsel the matter has been settled by controlling precedent, submit to the court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue.
We maintain directors’ and officers’ liability insurance covering our directors and officers against certain claims or liabilities arising out of the performance of their duties and reasonably incurred in connection with any proceeding, arising by reason of the fact that such person is or was our agent.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
None.
Item 3.02 Unregistered Sales of Equity Securities.
The following contains information regarding our sales of unregistered securities during the past two fiscal years and the six month period from December 31, 2010 to June 30, 2011. All of the securities sold during these periods were sales of our shares of our capital stock to accredited investors and were deemed to be exempt under Rule 506 of Regulation D of the Securities Act of 1933, as amended (the “Securities Act”), and Section 4(2) of the Securities Act. No advertising or general solicitation was employed in offering these securities. The offerings and sales were made to a limited number of persons, all of whom were accredited investors, and, unless otherwise stated below, the shares were restricted in accordance with the requirements of the Securities Act.
Share Exchange
Pursuant to the Exchange Agreement, on December 7, 2010, we issued 33,430,107 shares of our Common Stock to the Conventions Shareholders in exchange for 100% of the outstanding shares of Conventions. Such securities were not registered under the Securities Act. These securities qualified for exemption under Section 4(2) of the Securities Act since the issuance of securities by us did not involve a public offering. The offering was not a “public offering” as defined in Section 4(2) due to the insubstantial number of persons involved in the deal, size of the offering, manner of the offering and number of securities offered.
We did not undertake an offering in which we sold a high number of securities to a high number of investors. In addition, these shareholders had the necessary investment intent as required by Section 4(2) of the Securities Act since the Conventions Shareholders agreed to and received share certificates bearing a legend stating that such securities are restricted pursuant to Rule 144 of the Securities Act. This restriction ensures that these securities would not be immediately redistributed into the market and therefore not be part of a “public offering.” Based on an analysis of the above factors, we have met the requirements to qualify for exemption under Section 4(2) of the Securities Act.
Series A Cumulative Convertible Preferred Stock
Immediately after the Share Exchange, we entered into subscription agreements with certain subscribers for the issuance and sale of (i) up to $1,500,000 in Series A Cumulative Convertible Preferred Stock (the "Series A Preferred")with the rights and preferences set forth in the Certificate of Designation attached hereto as Exhibit 4.1 to our Current Report on Form 8-K/A filed with the Commission on February 18, 2011, convertible into shares of our Common Stock at a per share conversion price of $0.40; and (ii) Series A Common Stock Purchase Warrants (the "Warrants") on the basis of one share of common stock issuable upon exercise of the Warrant for each share of Series A Preferred in the form attached as Exhibit 4.2 to our Current Report on Form 8-K/A filed with the Commission on February 18, 2011 to purchase shares of our Common Stock.
These securities were not registered under the Securities Act. These securities qualified for exemption under Section 4(2) of the Securities Act since the issuance of securities by us did not involve a public offering. The offering was not a “public offering” as defined in Section 4(2) due to the insubstantial number of persons involved in the deal, size of the offering, manner of the offering and number of securities offered.
We did not undertake an offering in which we sold a high number of securities to a high number of investors. In addition, these shareholders had the necessary investment intent as required by Section 4(2) of the Securities Act since the subscribers agreed to and received share certificates bearing a legend stating that such securities are restricted pursuant to Rule 144 of the Securities Act. This restriction ensures that these securities would not be immediately redistributed into the market and therefore not be part of a “public offering.” Based on an analysis of the above factors, we have met the requirements to qualify for exemption under Section 4(2) of the Securities Act.
In addition, on April 18, we entered into additional subscription agreements with six accredited investors for the issuance and sale of (i) an aggregate of $575,000 in Series A Preferred and (ii) Warrants on the basis of one warrant for every $2.00 of investment.
These securities were not registered under the Securities Act. These securities qualified for exemption under Section 4(2) of the Securities Act since the issuance of securities by us did not involve a public offering. The offering was not a “public offering” as defined in Section 4(2) due to the insubstantial number of persons involved in the deal, size of the offering, manner of the offering and number of securities offered.
We did not undertake an offering in which we sold a high number of securities to a high number of investors. In addition, these shareholders had the necessary investment intent as required by Section 4(2) of the Securities Act since they agreed to and received share certificates bearing a legend stating that such securities are restricted pursuant to Rule 144 of the Securities Act. This restriction ensures that these securities would not be immediately redistributed into the market and therefore not be part of a “public offering.” Based on an analysis of the above factors, we have met the requirements to qualify for exemption under Section 4(2) of the Securities Act.
Non-qualified Stock Options
Our Non-qualified Stock Options are issued pursuant to our 2011 Incentive Stock and Award Plan (the “Plan”). We have issued Non-qualified Stock Options to each of our directors (other than our Chairman Michael Mathews, who received restricted stock awards), pursuant to which each director may purchase up to an aggregate of one hundred fifty thousand (150,000) shares of our Common Stock, and our CEO Gareb Shamus pursuant to the terms of his employment agreement. The Non-qualified Stock Options vests quarterly over a three (3) year period, subject to the optionee continuing to be a member of our board of directors on each applicable vesting date, and remains exercisable until 5:30 p.m. New York time on the date that is the fifth (5th) year anniversary of the date of grant. All or any part of the vested but unexercised portion of the Non-qualified Stock Option is subject to forfeiture under certain circumstances, such as in the event of a breach of insider trading rules or obligations of confidentiality, in the event that the optionee or such optionee’s affiliates competes with our Company or solicits our employees or customers, and in the event of death, disability or retirement.
Item 5.01 Changes in Control of Registrant.
As explained more fully in Item 2.01, in connection with the Exchange Agreement, on December 7, 2010, we issued 34,687,735 shares of our Common Stock to Conventions. Shareholders in exchange for 100% of the outstanding shares of Conventions. As such, immediately following the Closing of the Share Exchange, the Conventions Shareholders held approximately 96.4% of the total voting power of our Common Stock entitled to vote.
In connection with the Closing of the Share Exchange, and as explained more fully in the above Item 2.01 and below in Item 5.02 of this Current Report on Form 8-K, Terry Fields resigned from his position as Chief Executive Officer and all other officer positions that he holds with our Company effective as of the Closing Date and as the sole director effective as of the eleventh day after the mailing of the information statement required by Rule 14f-1 promulgated under the Exchange Act. Gareb Shamus was appointed as our President, Chief Executive Officer and Chairman on the Closing Date.
Item 5.02 Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers; Compensatory Arrangements of Certain Officers.
Resignation of Directors
On the Closing Date, Terry Fields resigned as the sole director of our Company, effective as of January 14, 2011. The resignation was not the result of any disagreement with us on any matter relating to our operations, policies or practices.
Resignation of Officers
On the Closing Date, Terry Fields resigned from his position as our Chief Executive Officer and all other officer positions he held with our Company, except for his position as Chief Financial Officer. His resignation was not the result of any disagreement with us on any matter relating to our operations, policies or practices. It was agreed that Terry Fields would resign from his position as our Chief Financial Officer after our Quarterly Report for the Three Month Period ended October 31, 2010 is filed with the Commission, effective immediately after the filing of such Form 10-Q.
Appointment of Directors and Officers
Gareb Shamus was appointed as our President, Chief Executive Officer and a Director on and effective as of the Closing Date. On January 14, 2011, Mr. Vadim Mats was appointed a member of our board of directors. On March 23, 2011, Mr. Michael Mathews was appointed Chairman of our board of directors. On May 9, 2011, Mr. Greg Suess was appointed a member of our board of directors. On May 13, 2011, Mr. John Macaluso was appointed a member of our board of directors. On May 24, 2011, Mr. John D. Maatta was appointed a member of our board of directors. The business background description of each director and officer is as follows:
Gareb Shamus, age 42, President, Chief Executive Officer and Chairman
Gareb Shamus has been our President, Chief Executive Officer and Director since the consummation of the Share Exchange. Prior to joining our Company, Mr. Shamus founded in 1991 Gareb Shamus Enterprises, Inc. (d/b/a Wizard Entertainment), where he is currently CEO. Mr. Shamus is also the operating manager of Kicking the Can, L.L.C., our majority shareholder. In addition, Mr. Shamus co-founded in 2009 and is a director of PGM Media, LLC, which produces an online newsletter called GeekChicDaily.com. Mr. Shamus was largely responsible for establishing Conventions’ business of producing media and pop culture conventions across North America.
Mr. Shamus's extensive experience in the production of Comic Cons and his popularity in the Comic Con and pop culture convention world make Mr. Shamus an asset to the Company's business.
Mr. Shamus earned a Bachelor of Arts in Economics and graduated magna cum laude from the State University of New York at Albany.
Related Party Transactions
Gareb Shamus, our President, CEO and Director, is also the CEO Conventions. Stephen Shamus, the brother of Gareb Shamus, is expected to be appointed our Chief Marketing Officer.
Vadim Mats, age 27, Director
Mr. Vadim Mats is currently, and has been since June 28, 2010, the Chief Financial Officer of FWS Capital Ltd. Prior to joining FWS Capital Ltd., Mr. Mats was assistant controller at Eton Park Capital Management, a multi-strategy fund, from July 16, 2007 to Dec 1, 2009. Mr. Mats also worked on handling various functions and products in accounting departments for over three years. From June 2006 to July 2007, Mr. Mats was a senior fund accountant at The Bank of New York Mellon, where he was responsible for over fifteen funds. Mr. Mats’ extensive experience and background in finance, accounting and investment funds will be a significant asset to the Company’s operation as a public company.
Mr. Mats graduated cum laude from the Zicklin School of Business at Bernard Baruch College with a Bachelor’s degree in Business Administration, specializing in finance and investments.
Michael Mathews, age 49, Chairman of the Board
In June 2011, Mr. Mathews was appointed Chief Executive Officer and Director of privately-held Aspen University, Inc., a for-profit nationally accredited exclusively online university. In August, 2007, Mr. Michael Mathews led the acquisition of interclick, inc. (formerly Customer Acquisition Network Holdings, Inc.), a provider of data driven campaign strategies for digital agencies and marketers, and served as its Chief Executive Officer from August 2007 until January 31, 2011. Mr. Mathews remains a director of interclick, inc., a position he has held since inception. Mr. Mathews served as the Senior Vice-President of Marketing and Publisher Services for World Avenue U.S.A., LLC, an Internet promotional marketing company, from 2004 to 2007.
The Board believes that Mr. Mathews’ extensive experience and background in the internet marketing industry will be a significant asset to the Company’s development of its digital platform, and his leadership roles in public companies will aid in the operation of our Company as a public company.
Mr. Mathews graduated from San Francisco State University with a degree in Marketing and holds a Masters in Business Administration from Golden Gate University.
Mr. John Maatta, age 59, Director
Mr. John Maatta is, and has been since 2006, the Chief Operating Officer of The CW Network, which is America’s fifth broadcast network and a network that focuses substantially on targeting young adults between the ages of 18 and 34. From September 2005 through September 2006, Mr. Maatta served as the Chief Operating Officer of The WB, a Warner Bros. television network (“The WB”), where he had direct oversight of all business and operations departments, such as business affairs, finance, network distribution (which included The WB 100+ station group), technology, legal, research, network operations, broadcast standards and human resources. While Chief Operating Officer at The WB, Mr. Maatta also served as The WB’s General Counsel. Mr. Maatta is currently a director of Trader Vics, Inc., a Polynesian-style restaurant chain, a position he has held since 1998.
The Board believes that Mr. Maatta’s experience in operating companies in the entertainment industry and his contacts in the industry will be an important factor in the Company’s growth as a digital entertainment and event company.
Mr. Maatta received a Bachelor of Arts in Government from the University of San Francisco in 1974, and a received a Juris Doctor from the University of California, Hastings College of the Law, in 1977.
John Macaluso, age 54, Director
Mr. John Macaluso is currently a real estate agent and developer who has been involved since 1997 in development projects in Los Angeles and Big Sky Montana at the Yellowstone Club. Mr. Macaluso is the founder, and was the Chief Executive Officer and sole owner of California Concepts, a domestic manufacturer of domestic and imported women’s and girls’ clothing, from 1987 through 2007, when he sold his company to pursue other interests.
The Board believes that Mr. Macaluso’s business experience with managing gross profit margins, markdown allowances, budgets and negotiating effective costs of goods purchased will be a significant asset to the Company with respect to, among other things, its operating budget as a growing public company.
Mr. Macaluso studied business and political science at C.W. Post College.
Greg Suess, age 38, Director
Mr. Greg Suess is a founding partner of ROAR, a Beverly Hills-based management and consulting company formed in 2000 that focuses on media and entertainment and provides comprehensive management services for its clients, including talent and brand management, managing partnerships, strategic alliances and marketing strategies that engage consumers through entertainment, music and lifestyle experiences. Since 1997, Greg has been with the law firm of Glaser, Weil, Fink, Jacobs, Howard, Avchen & Shapiro, LLP, where he is currently Of Counsel and focuses on general corporate law, media and entertainment. Mr. Suess also serves on the Board of Directors of TicTock Studios in Saugatuck, Michigan, and Derycz Scientific, Inc.
The Board believes that Mr. Suess’ extensive experience and background in the media and entertainment industry complements the Company’s events business, its new digital initiatives and its new online media Wizard World Digital, which covers new and upcoming products and talents in the pop culture world.
Mr. Suess holds a Bachelor of Science from the University of Southern California (Lloyd Greif Center for Entrepreneurial Studies), and holds a JD/MBA from Pepperdine University. He is a member of the State Bar of California.
Compensatory Arrangements of Certain Officers
On May 25, 2011, the Company entered into an employment agreement, effective as of May 25, 2011 (the “Employment Agreement”), with Mr. Gareb Shamus, pursuant to which he serves as Chief Executive Officer of the Company. The term of the employment is for a period of three (3) years and automatically renews for additional one (1) year periods unless either Mr. Shamus or the Company gives written notice of non-renewal to the other party no later than sixty (60) days prior to the expiration of the then current term.
The Employment Agreement provides for an annual base salary of $140,000 (the “Base Salary”), subject to an annual increase of at least ten percent (10%) per annum, and may not be decreased. In addition to the Base Salary, Mr. Shamus will receive an annual bonus of up to one hundred percent (100%) of his then-current Base Salary (to be paid 50% in cash and 50% in restricted stock) based upon the achievement of certain performance targets to be agreed upon by Mr. Shamus and a majority of the Board (the “Bonus Target”). Notwithstanding the foregoing, in the event that the performance of the Company business for any fiscal year is greater than seventy-five percent (75%) but less than one hundred percent (100%) of the applicable Bonus Target, Mr. Shamus shall be entitled to a percentage of the annual bonus as determined in the Employment Agreement. In the event Mr. Shamus and the Board are unable to agree to a mutually acceptable Bonus Target, Mr. Shamus shall receive an annual bonus of not less than fifteen percent (15%) of the Base Salary, all of which may be paid in restricted stock at Mr. Shamus’ sole discretion.
The Company also entered into a Non-qualified Stock Option Agreement (“Stock Option Agreement”) with Mr. Shamus. Under the Stock Option Agreement, Mr. Shamus was granted a non-qualified stock purchase option (the “Non-qualified Option”) to purchase up to an aggregate of one hundred fifty thousand (150,000) shares of Common Stock of the Company, subject to the terms and conditions of the 2011 Incentive and Award Plan (the “Plan”). The Non-qualified Option vests 33% on each yearly anniversary of the commencement of Mr. Shamus’ employment over a three (3) year period, and is exercisable until 5:30 p.m. New York time on the date that is the fifth (5th) year anniversary of the date of grant. Other than restrictions on exercise, neither the Non-qualified Option nor any shares of Common Stock obtained upon exercise thereof shall be subject to forfeiture or to the Company’s or other stockholders’ right to repurchase. The options shall fully vest upon, among other things, termination for Good Reason or without Cause and a change of control.
The above descriptions of the Employment Agreement, Stock Option Agreement and Plan do not purport to be complete, and are qualified in their entirety by reference to the full text of the Employment Agreement, Plan and the Stock Option Agreement, which is incorporated by reference herein as Exhibits 10.8, 10.9 and 10.6, respectively, to this Current Report on Form 8-K/A.
Item 5.03 Amendment to Certificate of Incorporation or Bylaws; Change in Fiscal Year
On December 6, 2010, we filed a Certificate of Amendment to our Certificate of Incorporation changing our name to Wizard World, Inc., and a Certificate of Correction on December 7, 2010 clarifying that the effective date of such name change is January 30, 2011. On April 20, 2011, we filed a Certificate of Amendment to our Certificate of Designation increasing the number of authorized shares of Series A Preferred from 25,000 shares to 50,000 shares.
Item 5.06 Change in Shell Company Status.
As explained more fully in Item 2.01 above, we were a “shell company” (as such term is defined in Rule 12b-2 under the Exchange Act) immediately before the Closing of the Share Exchange. As a result of the Share Exchange, Conventions became our wholly owned subsidiary and became our main operational business. Consequently, we believe that the Share Exchange has caused us to cease to be a shell company. For information about the Share Exchange, please see the information set forth above under Item 2.01 of this Current Report on Form 8-K/A, which information is incorporated herein by reference.
Item 9.01 Financial Statement and Exhibits.
(a) Financial Statements of Business Acquired. The Audited Financial Statements of Wizard Conventions, Inc. are filed as Exhibit 99.2 to this Current Report on Form 8-K/A and are incorporated herein by reference.
(c) Shell Company Transactions. Reference is made to Items 9.01(a) and 9.01(b) and the exhibits referred to therein, which are incorporated herein by reference.
(d) Exhibits. Exhibit No. Description
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Description |
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2.1
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Share Purchase and Share Exchange Agreement dated November 5, 2010 by and among the Company, Strato Malamas, an individual and the majority stockholder of GoEnergy, Inc., Kick the Can Corp., a Nevada corporation, Kicking the Can, L.L.C., a Delaware limited liability company and shareholders of Conventions. that are signatories thereto (incorporated by reference to the Form 8-K filed on November 16, 2010)
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3.1
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Certificate of Incorporation (incorporated herein by reference to the Form SB-2 filed on March 25, 2003)
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3.2
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By-laws (incorporated herein by reference to the Form SB-2 filed on March 25, 2003)
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3.3
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Certificate of Amendment filed December 6, 2010 (incorporated by reference to Exhibit 3.3 to the Form 8-K filed with the Commission on December 13, 2010)
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3.4
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Certificate of Correction filed December 8, 2010 (incorporated by reference to Exhibit 3.4 to the Form 8-K filed with the Commission on December 13, 2010)
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3.5
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Second Certificate of Correction filed January 20, 2011 (incorporated by reference to Exhibit 3.5 to the Form 8-K filed with the Commission on January 25, 2011)
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4.1
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Certificate to set forth Designations, Voting Powers, Preferences, Limitations, Restrictions, and Relative Rights of Series A Cumulative Convertible Preferred Stock, $.0001 par value per share (incorporated by reference to Exhibit 4.1 to the 8-K filed with the Commission on December 13, 2010)
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4.2
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Certificate of Amendment to Certificate to set forth Designations, Voting Powers, Preferences, Limitations, Restrictions, and Relative Rights of Series A Cumulative Convertible Preferred Stock, $.0001 par value per share (incorporated by reference to Exhibit 4.3 to the Form 8-K filed with the Commission on April 25, 2011)
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4.3
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Form of Warrant for the December 2010 offering (incorporated by reference to Exhibit 4.1 to the Form 8-K filed with the Commission on December 13, 2010)
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4.4
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Form of Warrant for the April 2011 offering (incorporated by reference to Exhibit 4.2 to the Form 8-K filed with the Commission on April 25, 2011)
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10.1
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Form of Subscription Agreement, dated December 6, 2010, by and between GoEnergy, Inc. and the Subscribers (incorporated by reference to Exhibit 4.2 to the Form 8-K filed with the Commission on December 13, 2010)
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10.2
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Form of Director Agreement for each director other than the Chairman of the Board (incorporated by reference to Exhibit 10.2 to the Form 8-K filed with the Commission on January 19, 2011)
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10.3
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Director Agreement, dated March 23, 2011, between Wizard World, Inc. and Michael Mathews (incorporated by reference to Exhibit 10.1 to the Form 8-K filed with the Commission on March 25, 2011)
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10.4
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Consulting Agreement, dated March 23, 2011, between Wizard World, Inc. and Michael Mathews (incorporated by reference to Exhibit 10.2 to the Form 8-K filed with the Commission on March 25, 2011)
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10.5
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Form of Subscription Agreement for April 2011 offering (incorporated by reference to Exhibit 10.1 to the Form 8-K filed with the Commission on April 25, 2011)
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10.6
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Form of Director and Indemnification Agreement (incorporated by reference to Exhibit 10.2 to the Form 8-K filed with the Commission on May 9, 2011)
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10.7
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Wizard World, Inc. 2011 Incentive Stock and Award Plan (incorporated by reference to Exhibit 10.1 to the Form 8-K filed with the Commission on May 12, 2011)
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10.8
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Form of Non-qualified Stock Option Agreement for Non-Employees (incorporated by reference to Exhibit 10.2 to the Form 8-K filed with the Commission on May 12, 2011)
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10.9
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Employment Agreement, including Non-Compete, Non-Solicitation and Non-Disclosure Agreement, each dated May 25, 2011, by and between the Company and Mr. Gareb Shamus (incorporated by reference to Exhibit 10.1 to the Form 8-K filed with the Commission on May 31, 2011)
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10.10
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Non-qualified Stock Option Agreement between the Company and Mr. Gareb Shamus (incorporated by reference to Exhibit 10.5 to the Form 8-K filed with the Commission on May 31, 2011)
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| 10.11 |
Office Service Agreement, dated January 18, 2011, between Kick the Can Corp. and NYC Office Suites (1) |
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| 10.12 |
Internet Domain Name Assignment Agreement, dated January 2011, between Gareb Shamus Enterprises, Inc. and Kick the Can Corp. (1) |
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16.1
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Letter from Li & Company, PC dated June 30, 2011 (1)
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17.1
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Resignation letter of Terry Fields dated as of January 4, 2011 (incorporated by reference to Exhibit 17.1 to the Form 8-K filed with the Commission on January 7, 2011)
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21.1
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Subsidiaries (incorporated by reference to Exhibit 21.1 to the Form 8-K filed with the Commission on December 13, 2010)
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(1) Filed herewith.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this Report to be signed on its behalf by the undersigned hereunto duly authorized.
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Dated: July 1, 2011
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By:
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/s/ Gareb Shamus
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Name:
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Gareb Shamus
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Title:
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President and Chief Executive Officer
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