8-K

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549



                                    FORM 8-K

                                 CURRENT REPORT

                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                  July 22, 2004
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                          Asbury Automotive Group, Inc.
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             (Exact name of registrant as specified in its charter)

                                    Delaware
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                 (State or other jurisdiction of incorporation)


                 5511                                    01-0609375
- --------------------------               -------------------------------------
 (Commission File Number)                 (IRS Employer Identification No.)


   622 Third Avenue, 37th Floor, New York, NY                      10017
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    (Address of principal executive offices)                     (Zip Code)

                                 (212) 885-2500
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              (Registrant's telephone number, including area code)

                                      None
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          (Former name or former address, if changed since last report)






Item 5.  Other Events and Regulation FD Disclosure

         The registrant hereby files the press release attached hereto as
         Exhibit 99.1.

Item 7.  Financial Statements and Exhibits.

         (c)  Exhibits

Exhibit No.   Description

99.1          Press Release dated July 22, 2004.


     The  registrant  issued a press release on July 22, 2004,  announcing  that
Charles  Robinson has been named Vice President of Finance and Insurance,  which
press release is attached hereto as Exhibit 99.1.





                                   SIGNATURES



     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                  ASBURY AUTOMOTIVE GROUP, INC.



Date:  July 26, 2004              By:  /s/ Kenneth B. Gilman
Name:  Kenneth B. Gilman          Title:  President and Chief Executive Officer




                                  EXHIBIT INDEX



Exhibit No.       Description

99.1              Press Release dated July 22, 2004

EX-99.1

                                                Reporters May Contact:

                                                David Shein
                                                RFBinder Partners
                                                (212) 994-7514
                                                david.shein@rfbinder.com



                 Asbury Automotive Group Names Charles Robinson
                     Vice President of Finance and Insurance


New York, NY- July 22, 2004- Asbury Automotive  Group, Inc. (NYSE:  ABG), one of
the largest automotive retail and service companies in the U.S., today announced
that  Charles  Robinson  has joined  Asbury as Vice  President  of  Finance  and
Insurance.  Mr. Robinson will replace Thomas G. McCollum, who recently left this
position to take over as CEO and President of Asbury's McDavid Auto Group, based
in Irving, Texas.

"With over 30 years of experience in the automotive industry, Charlie Robinson
brings an incredible depth of knowledge and expertise to the table, and we our
confident that he will be able to maintain and build upon the success that
Asbury has achieved with F&I," said Kenneth B. Gilman, Asbury's President and
CEO. "We are delighted to welcome him as a key senior member of our corporate
team, and we feel very fortunate to have Charlie on board."

Before joining Asbury, Mr. Robinson spent 24 years with AON, where most recently
he served as President and CEO of AON's Resource Dealer Group, a marketing
entity that distributes insurance products to the retail automotive industry.
His duties at Resource Dealer Group included: managing the national field force;
maintaining and strengthening client relationships through enhanced same-store
profitability; and managing key vendor relationships. Prior to working for AON,
Mr. Robinson was the General Manager for two different automotive dealerships.

About Asbury Automotive Group

Asbury Automotive Group, Inc., headquartered in New York City, is one of the
largest automobile retailers in the U.S. Asbury operates through nine
geographically concentrated, individually branded "platforms". These platforms
operate 100 retail auto stores, encompassing 139 franchises for the sale and
servicing of 35 different brands of American, European and Asian automobiles.
The company offers customers an extensive range of automotive products and
services, including new and used vehicle sales and related financing and
insurance, vehicle maintenance and repair services, replacement parts and
service contracts.


Forward-Looking Statements

This press release contains "forward-looking statements" as that term is defined
in the Private Securities Litigation Reform Act of 1995. The forward-looking
statements include statements relating to goals, plans and projections regarding
the company's financial position, results of operations, market position,
product development and business strategy. These statements are based on
management's current expectations and involve significant risks and
uncertainties that may cause results to differ materially from those set forth
in the statements. These risks and uncertainties include, among other things,
market factors, the company's relationships with vehicle manufacturers and other
suppliers, risks associated with the company's substantial indebtedness,
uncertainties related to pending acquisitions, including the risk that one or
more pending acquisitions will fail to be completed as contemplated, general
economic conditions both nationally and locally and governmental regulations and
legislation. There can be no guarantees the company's plans for future
operations will be successfully implemented or that they will prove to be
commercially successful. These and other risk factors are discussed in the
company's registration statement on Form S-1 and in its other filings with the
Securities and Exchange Commission. We undertake no obligation to publicly
update any forward-looking statement, whether as a result of new information,
future events or otherwise.

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