10-Q 1 form10-q.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2020

[ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT OF 1934

For the transition period from _______ to _______

Commission file number: 001-32501

REED’S, INC.

(Exact name of registrant as specified in its charter)

Delaware

35-2177773

(State of

incorporation)

(I.R.S. Employer

Identification No.)

201 Merritt 7, Norwalk, CT. 06851

(Address of principal executive offices) (Zip Code)

(800) 997-3337

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes [X] No [ ]

Indicate by check mark whether the registrant has submitted electronically, every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes [X] No [ ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act. (Check one):

Large Accelerated Filer [ ]

Accelerated Filer [X]

Non-Accelerated Filer (do not check

if Smaller Reporting Company) [ ]

Smaller Reporting Company [X]

Emerging Growth Company [ ]

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [ ]

Indicate by check mark whether the issuer is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes [ ] No [X]

Securities registered pursuant to Section 12(b) of the Act:

Title of Each Class		Trading Symbol		Names of each exchange on which registered
Common Stock		REED		The NASDAQ Stock Market LLC

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: There were a total of 62,928,540 shares of Common Stock outstanding as of April 30, 2020.

Special Note Regarding Forward-Looking Statements

This Quarterly Report on Form 10-Q, including “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in Item 2 of Part I of this report includes forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” “proposed,” “intended,” or “continue” or the negative of these terms or other comparable terminology. You should read statements that contain these words carefully, because they discuss our expectations about our future operating results or our future financial condition or state other “forward-looking” information. There may be events in the future that we are not able to accurately predict or control. Before you invest in our securities, you should be aware that the occurrence of any of the events described in this Quarterly Report could substantially harm our business, results of operations and financial condition, and that upon the occurrence of any of these events, the trading price of our securities could decline and you could lose all or part of your investment. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, growth rates, levels of activity, performance or achievements. We are under no duty to update any of the forward-looking statements after the date of this Quarterly Report to conform these statements to actual results.

TABLE OF CONTENTS

PART I - FINANCIAL INFORMATION	F-1

Item 1. Condensed Financial Statements	F-1

Condensed Balance Sheets - March 31, 2020 (unaudited) and December 31, 2019	F-1

Condensed Statements of Operations for the three months ended March 31, 2020 and 2019 (unaudited)	F-2

Condensed Statements of Changes in Stockholders’ Equity (Deficit) for the three months ended March 31, 2020 and 2019 (unaudited)	F-3

Condensed Statements of Cash Flows for the three months ended March 31, 2020 and 2019 (unaudited)	F-4

Notes to Condensed Financial Statements (unaudited)	F-5

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations	1

Item 3. Quantitative and Qualitative Disclosures About Market Risk	7

Item 4. Controls and Procedures	7

PART II - OTHER INFORMATION	7

Item 1. Legal Proceedings	7

Item 1A. Risk Factors	8

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds	9

Item 3. Defaults Upon Senior Securities	9

Item 4. Mine Safety Disclosures	9

Item 5. Other Information	9

Item 6. Exhibits	9

Part I – FINANCIAL INFORMATION

Item 1. Financial Statements

REED’S INC.

CONDENSED BALANCE SHEETS

(Amounts in thousands, except share amounts)

	March 31, 2020			December 31, 2019
	(Unaudited)
ASSETS
Current assets:
Cash	$	28		$	913
Accounts receivable, net of allowance for doubtful accounts and returns and discounts of $282 and $375, respectively		4,018			2,099
Receivable from related party		230			356
Inventory, net of reserve for obsolescence of $262 and $646, respectively		7,990			10,508
Prepaid expenses and other current assets		911			420
Total current assets		13,177			14,296

Property and equipment, net of accumulated depreciation of $520 and $482, respectively		1,026			1,053
Equipment held for sale, net of impairment reserves of $96 and $96, respectively		67			67
Intangible assets		576			576
Total assets	$	14,846		$	15,992

LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)
Current liabilities:
Accounts payable	$	4,500		$	5,539
Accrued expenses		624			646
Revolving line of credit		4,785			3,177
Current portion of leases payable		95			49
Total current liabilities		10,004			9,411

Leases payable, less current portion		662			737
Convertible note to a related party		4,831			4,689
Warrant liability		2			8
Total liabilities		15,499			14,845

Stockholders’ equity (deficit):
Series A Convertible Preferred stock, $10 par value, 500,000 shares authorized, 9,411 shares issued and outstanding		94			94
Common stock, $.0001 par value, 100,000,000 and 100,000,000 shares authorized, respectively; 47,595,206 and 47,595,206 shares issued and outstanding, respectively		5			5
Common stock issuable, 350,000 shares at March 31, 2020		285			-
Additional paid in capital		78,091			77,596
Accumulated deficit		(79,128	)		(76,548	)
Total stockholders’ equity (deficit)		(653	)		1,147
Total liabilities and stockholders’ equity (deficit)	$	14,846		$	15,992

The accompanying notes are an integral part of these condensed financial statements.

F-1

REED’S, INC.

CONDENSED STATEMENTS OF OPERATIONS

For the Three months Ended March 31, 2020 and 2019

(Unaudited)

(Amounts in thousands, except share and per share amounts)

	Three Months Ended
	2020			2019
Net Sales	$	9,523		$	8,449
Cost of goods sold		6,653			5,945
Gross profit		2,870			2,504

Operating expenses:
Delivery and handling expense		1,263			1,030
Selling and marketing expense		1,925			2,015
General and administrative expense		1,932			2,371
Gain on sale of assets		-			(30	)
Total operating expenses		5,120			5,386

Loss from operations		(2,250	)		(2,882	)

Interest expense		(336	)		(335	)
Change in fair value of warrant liability		6			(47	)

Net loss	$	(2,580	)	$	(3,264	)

Net loss per share – basic and diluted	$	(0.05	)	$	(0.11	)

Weighted average number of shares outstanding – basic and diluted		47,595,206			29,103,645

The accompanying notes are an integral part of these condensed financial statements.

F-2

REED’S, INC.

CONDENSED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY (DEFICIT)

For the Three months Ended March 31, 2020 and 2019

(Unaudited)

(Amounts in thousands except share amounts)

	Common Stock				Preferred Stock				Common Stock Issuable				Additional Paid In		Accumulated			Total Stockholders’ Equity
	Shares		Amount		Shares		Amount		Shares		Amount		Capital		Deficit			(Deficit)
Balance, December 31, 2019		47,595,206	$	5		9,411	$	94		-	$	-	$	77,596	$	(76,548	)	$	1,147
Fair value of vested options														495					495
Fair value of vested restricted shares granted to officers										350,000		285							285
Net Loss		-		-		-		-		-		-		-		(2,580	)		(2,580	)
Balance, March 31, 2020		47,595,206	$	5		9,411	$	94		350,000	$	285	$	78,091	$	(79,128	)	$	(653	)

	Common Stock				Preferred Stock				Common Stock Issuable				Additional Paid In		Accumulated			Total Stockholders’ Equity
	Shares		Amount		Shares		Amount		Shares		Amount		Capital		Deficit			(Deficit)
Balance, December 31, 2018		25,729,461	$	3		9,411	$	94		-	$	-	$	53,591	$	(60,431	)	$	(6,743	)
Fair value of vested options														412					412
Shares granted to Directors for services		17,652												44					44
Fair value of vested restricted shares granted to an officer														150					150
Common shares issued pursuant to the rights offering, net of offering costs		7,733,750												14,867					14,867
Exercise of warrants		33,084												46					46
Net Loss		-		-		-		-		-		-		-		(3,264	)		(3,264	)
Balance, March 31, 2019		33,513,947	$	3		9,411	$	94		0	$	-	$	69,110	$	(63,695	)	$	5,512

The accompanying notes are an integral part of these condensed financial statements.

F-3

REED’S, INC.

CONDENSED STATEMENTS OF CASH FLOWS

For the Three months Ended March 31, 2020 and 2019

(Unaudited)

(Amounts in thousands)

	March 31, 2020			March 31, 2019
Cash flows from operating activities:
Net loss	$	(2,580	)	$	(3,264	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation		12			13
Gain on sale of property & equipment		-			(30	)
Amortization of debt discount		96			75
Amortization of right of use assets		37			23
Fair value of vested options		495			412
Fair value of vested restricted shares granted to officers		285			-
Common stock issued for services		-			194
Decrease in allowance for doubtful accounts		(93	)		(175	)
Decrease in inventory reserve		(384	)		(84	)
Change in fair value of warrant liability		(6	)		47
Accrual of interest on convertible note to a related party		142			126
Lease liability		(7	)		(4	)
Changes in operating assets and liabilities:
Accounts receivable		(1,826	)		(668	)
Inventory		2,902			(3,268	)
Prepaid expenses and other assets		(365	)		(314	)
Accounts payable		(1,038	)		(1,459	)
Accrued expenses		(22	)		(380	)
Net cash used in operating activities		(2,352	)		(8,756	)
Cash flows from investing activities:
Proceeds from sale of property and equipment		-			30
Purchase of property and equipment		(22	)		(52	)
Net cash used in investing activities		(22	)		(22	)
Cash flows from financing activities:
Borrowings on line of credit		9,188			18,696
Repayments of line of credit		(7,677	)		(22,992	)
Repayment of amounts due to/from officers		-			195
Principal repayments on capital lease obligation		(22	)		(8	)
Exercise of warrants		-			46
Proceeds from sale of common stock		-			14,867
Net cash provided by financing activities		1,489			10,804

Net increase (decrease) in cash		(885	)		2,026
Cash at beginning of period		913			624
Cash at end of period	$	28		$	2,650

Supplemental disclosures of cash flow information:
Cash paid for interest	$	98		$	135

The accompanying notes are an integral part of these condensed financial statements.

F-4

REED’S, INC.

NOTES TO CONDENSED FINANCIAL STATEMENTS

Three months Ended March 31, 2020 and 2019 (Unaudited)

(In thousands, except share and per share amounts)

1. Basis of Presentation and Liquidity

The accompanying interim condensed financial statements of Reed’s, Inc. (the “Company”, “we”, “us”, or “our”), are unaudited, but in the opinion of management contain all adjustments, including normal recurring adjustments, necessary to present fairly our financial position at March 31, 2020 and the results of operations and cash flows for the three months ended March 31, 2020 and 2019. The balance sheet as of December 31, 2019 is derived from the Company’s audited financial statements.

Certain information and footnote disclosures normally included in financial statements that have been prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission regarding interim financial reporting. We believe that the disclosures contained in these condensed financial statements are adequate to make the information presented herein not misleading. For further information, refer to the financial statements and the notes thereto included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2019, as filed with the Securities and Exchange Commission on March 18, 2020 and amended on April 8, 2020.

The results of operations for the three months ended March 31, 2020 are not necessarily indicative of the results of operations to be expected for the full fiscal year ending December 31, 2020.

In March 2020 the World Health Organization declared coronavirus COVID-19 a global pandemic. This contagious disease outbreak, which has continued to spread, has adversely affected workforces, customers, economies, and financial markets globally. It has also disrupted the normal operations of many businesses, including ours. This outbreak could decrease spending, adversely affect demand for our product and harm our business and results of operations. It is not possible for us to predict the duration or magnitude of the adverse results of the outbreak and its effects on our business or results of operations at this time.

Liquidity

The accompanying financial statements have been prepared under the assumption that the Company will continue as a going concern. Such assumption contemplates the realization of assets and satisfaction of liabilities in the normal course of business.

For the three months ended March 31, 2020, the Company recorded a net loss of $2,580 and used cash in operations of $2,352. As of March 31, 2020, we had a cash balance of $28 with borrowing capacity of $2,961, a stockholder’s deficit of $653 and a working capital of $3,173, compared to a cash balance of $913 with borrowing capacity of $3,235, stockholders’ equity of $1,147 and a working capital of $4,885 at December 31, 2019.

In April 2020, the Company conducted a public offering of 15,333,334 shares of its common shares at a public offering price of $0.375 per share. The net proceeds to the Company from this offering are $5,362, after deducting underwriting discounts and commissions and other offering expenses. Proceeds from the offering will provide capital for working capital, and general corporate purposes. On April 29, 2020, the Company received loan proceeds in the amount of $770 pursuant to the Paycheck Protection Program under the Coronavirus Aid, Relief and Economic Security Act (the “Cares Act”), which was enacted on March 27, 2020.

Historically, we have financed our operations through public and private sales of common stock, issuance of preferred and common stock, convertible debt instruments, term loans and credit lines from financial institutions, and cash generated from operations. We have taken decisive action to improve our margins, including fully outsourcing our manufacturing process, streamlining our product portfolio, negotiating improved vendor contracts and restructuring our selling prices.

F-5

2. Significant Accounting Policies

Use of estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Those estimates and assumptions include estimates for reserves of uncollectible accounts, inventory obsolescence, depreciable lives of property and equipment, analysis of impairments of recorded long-term tangible and intangible assets, realization of deferred tax assets, accruals for potential liabilities and assumptions made in valuing stock instruments issued for services.

Revenue Recognition

The Company recognizes revenue in accordance with ASU 2014-09, Revenue from Contracts with Customers (Topic 606), (“ASC 606”). The underlying principle of ASC 606 is to recognize revenue to depict the transfer of goods or services to customers at the amount expected to be collected. ASC 606 creates a five-step model that requires entities to exercise judgment when considering the terms of contract(s), which include (1) identifying the contract or agreement with a customer, (2) identifying our performance obligations in the contract or agreement, (3) determining the transaction price, (4) allocating the transaction price to the separate performance obligations, and (5) recognizing revenue as each performance obligation is satisfied.

The Company does not have any significant contracts with customers requiring performance beyond delivery, and contracts with customers contain no incentives or discounts that could cause revenue to be allocated or adjusted over time. Shipping and handling activities are performed before the customer obtains control of the goods and therefore represent a fulfillment activity rather than a promised service to the customer. Revenue and costs of sales are recognized when control of the products transfers to our customer, which generally occurs upon shipment from our facilities. The Company’s performance obligations are satisfied at that time.

All of the Company’s products are offered for sale as finished goods only, and there are no performance obligations required post-shipment for customers to derive the expected value from them.

The Company does not allow for returns, except for damaged products when the damage occurred pre-fulfillment. Damaged product returns have historically been insignificant. Because of this, the stand-alone nature of our products, and our assessment of performance obligations and transaction pricing for our sales contracts, we do not currently maintain a contract asset or liability balance for obligations. We assess our contracts and the reasonableness of our conclusions on a quarterly basis.

Loss per Common Share

Basic earnings (loss) per share is computed by dividing the net income (loss) applicable to common stockholders by the weighted average number of shares of common stock outstanding during the period. Diluted earnings (loss) per share is computed by dividing the net income applicable to common stockholders by the weighted average number of common shares outstanding plus the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued, using the treasury stock method. Potential common shares are excluded from the computation when their effect is antidilutive.

For the periods ended March 31, 2020 and 2019, the calculations of basic and diluted loss per share are the same because potential dilutive securities would have had an anti-dilutive effect. The potentially dilutive securities consisted of the following:

	March 31, 2020		March 31, 2019
Convertible note to a related party		2,266,667		2,266,667
Warrants		6,413,782		6,827,167
Common stock equivalent of Series A Convertible Preferred stock		37,644		37,644
Common stock issuable		350,000		-
Unvested restricted common stock		150,000		598,370
Options		4,683,380		4,331,234
Total		13,901,473		14,061,082

The Series A Convertible Preferred Stock is convertible into Common shares at the rate of 1:4.

F-6

Stock Compensation Expense

The Company periodically issues stock options and restricted stock awards to employees and non-employees in non-capital raising transactions for services and for financing costs. The Company accounts for such grants issued and vesting based on ASC 718, whereby the value of the award is measured on the date of grant and recognized as compensation expense on the straight-line basis over the vesting period. The Company recognizes the fair value of stock-based compensation within its Statements of Operations with classification depending on the nature of the services rendered.

The fair value of the Company’s stock options is estimated using the Black-Scholes-Merton Option Pricing model, which uses certain assumptions related to risk-free interest rates, expected volatility, expected life of the stock options or restricted stock, and future dividends. Compensation expense is recorded based upon the value derived from the Black-Scholes-Merton Option Pricing model and based on actual experience. The assumptions used in the Black-Scholes-Merton Option Pricing model could materially affect compensation expense recorded in future periods.

Advertising Costs

Advertising costs are expensed as incurred and are included in selling and marketing expense. Advertising costs aggregated $302 and $307 for the three months ended March 31, 2020 and 2019, respectively.

Concentrations

Gross sales. During the three months ended March 31, 2020, the Company’s two largest customers accounted for 22% and 14% of gross sales, respectively. During the three months ended March 31, 2019, the Company’s two largest customers accounted for 25% and 9% of gross sales, respectively. No other customers exceeded 10% of sales in either period.

Accounts receivable. As of March 31, 2020, the Company had accounts receivable from three customers which comprised 18%, 14%, and 10% of its gross accounts receivable, respectively. As of December 31, 2019, the Company had accounts receivable from one customer which comprised 14% of its gross accounts receivable.

Purchases from vendors. During the three months ended March 31, 2020, the Company’s largest vendor accounted for approximately 10% of all purchases. During the three months ended March 31, 2019, the Company’s two largest vendors accounted for approximately 17% and 13% of all purchases, respectively. No other customers exceeded 10% of all purchases in either periods.

Accounts payable. As of March 31, 2020, the Company’s two largest vendors accounted for 16% and 10% of the total accounts payable, respectively. As of December 31, 2019, the Company’s largest three vendors accounted for 19%, 15% and 14% of the total accounts payable, respectively.

Fair Value of Financial Instruments

The Company uses various inputs in determining the fair value of its financial assets and liabilities and measures these assets on a recurring basis. Financial assets recorded at fair value are categorized by the level of subjectivity associated with the inputs used to measure their fair value. ASC 820 defines the following levels of subjectivity associated with the inputs:

Level 1—Quoted prices in active markets for identical assets or liabilities.

Level 2—Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly.

Level 3—Unobservable inputs based on the Company’s assumptions.

The carrying amounts of financial assets and liabilities, such as cash and cash equivalents, accounts receivable, short-term bank loans, accounts payable, notes payable and other payables, approximate their fair values because of the short maturity of these instruments. The carrying values of capital lease obligations and long-term financing obligations approximate their fair values because interest rates on these obligations are based on prevailing market interest rates.

F-7

As of March 31, 2020, and December 31, 2019, the Company’s balance sheets included Level 2 liabilities comprised of the fair value of warrant liabilities aggregating $2 and $8, respectively (see Note 9).

Recent Accounting Pronouncements

In June 2016, the FASB issued ASU 2016-13, Measurement of Credit Losses on Financial Instruments. ASU 2016-13 requires entities to use a forward-looking approach based on current expected credit losses (“CECL”) to estimate credit losses on certain types of financial instruments, including trade receivables. This may result in the earlier recognition of allowances for losses. ASU 2016-13 is effective for the Company beginning January 1, 2023, and early adoption is permitted. The Company does not believe the potential impact of the new guidance and related codification improvements will be material to its financial position, results of operations and cash flows.

Other recent accounting pronouncements issued by the FASB, its Emerging Issues Task Force, the American Institute of Certified Public Accountants, and the Securities and Exchange Commission did not or are not believed by management to have a material impact on the Company’s present or future financial statements.

3. Inventory

Inventory is valued at the lower of cost (first-in, first-out) or net realizable value, and net of reserves is comprised of the following (in thousands):

	March 31, 2020		December 31, 2019
Raw materials and packaging	$	4,473	$	4,261
Finished products		3,517		6,247
Total	$	7,990	$	10,508

The Company has recorded a reserve for slow moving and potentially obsolete inventory. The reserve at March 31, 2020, and December 31, 2019, was $262 and $646, respectively.

4. Property and Equipment

Property and equipment is comprised of the following (in thousands):

	March 31, 2020			December 31, 2019
Right-of-use assets under operating leases	$	730		$	730
Right-of-use assets under finance leases		168			179
Computer hardware and software		648			626
Total cost		1,546			1,535
Accumulated depreciation and amortization		(520	)		(482	)
Net book value	$	1,026		$	1,053

Depreciation expense for the three months ended March 31, 2020 and 2019 was $12 and $13, respectively.

Equipment held for sale consists of the following (in thousands):

	March 31, 2020			December 31, 2019
Equipment held for sale	$	163		$	163
Reserve		(96	)		(96	)
Net book value	$	67		$	67

The balance as of March 31, 2020, and December 31, 2019, consists of residual manufacturing equipment, at estimated net realizable value, which management anticipates selling during 2020.

5. Intangible Assets

Intangible assets are comprised of brand names acquired, specifically Virgil’s. They have been assigned an indefinite life, as we currently anticipate that they will contribute cash flows to the Company perpetually. These indefinite-lived intangible assets are not amortized but are assessed for impairment annually and evaluated annually to determine whether the indefinite useful life remains appropriate. We first assess qualitative factors to determine whether it is more likely than not that the asset is impaired. If further testing is necessary, we compare the estimated fair value of our asset with its book value. If the carrying amount of the asset exceeds its fair value, as determined by the discounted cash flows expected to be generated by the asset, an impairment loss is recognized in an amount equal to that excess. Based on management’s measurement, there were no indications of impairment at March 31, 2020.

F-8

6. Line of Credit

Amounts outstanding under the Company’s credit facilities are as follows (in thousands):

	March 31, 2020			December 31, 2019
Line of Credit	$	5,173		$	3,661
Capitalized finance costs		(388	)		(484	)
Net balance	$	4,785		$	3,177

On October 4, 2018, the Company entered into a financing agreement with Rosenthal & Rosenthal, Inc. The financing agreement provides a maximum borrowing capacity of $13,000. Borrowings are based on a formula of eligible accounts receivable and inventories (the “permitted borrowings”) plus advances (an “over-advance”) of up to $4,000 in excess of permitted borrowings. At March 31, 2020, the unused borrowing capacity under the financing agreement was $2,961. The line of credit matures on April 20, 2021.

Borrowings under the Rosenthal financing agreement bear interest at the greater of prime or 4.75%, plus an additional 2% to 3.5% depending upon whether the borrowing is based upon receivables, inventory or is an over-advance. The effective interest rate as of March 31, 2020 on outstanding borrowings was 7.2%. Additionally, the line of credit is subject to monthly facility and administration fees, and aggregate minimum monthly fees (including interest) of $4.

The line of credit is secured by substantially all of the assets excluding intellectual property of the Company. Additionally, any over-advance is guaranteed by an irrevocable stand-by letter of credit in the amount of $1,500, issued by Daniel J. Doherty III and the Daniel J. Doherty, III 2002 Family Trust, affiliates of Raptor/Harbor Reeds SPV LLC (“Raptor”). The over-advance is secured by all of Reed’s intellectual property collateral. Raptor beneficially owns 11.6% of the Company’s outstanding common stock as of March 31, 2020. Mr. Doherty is a member of the Company’s Board of Directors. In the event of a default under the financing agreement, Raptor has a put option to purchase from Rosenthal the entire amount of any outstanding over-advance plus accrued interest, prior to Rosenthal declaring an event of default under the financing agreement. If Raptor exercises the option, Rosenthal will release its first priority security interest on all intellectual property collateral of the Company to Raptor and terminate the letter of credit.

As part of the financing agreement in 2018, the Company amended and restated a subordinated convertible non-redeemable secured note to Raptor, to provide for additional advances of up to $4,000 in the event that Raptor exercises its put option described above (see Note 7). Consequently, the exercise price of 750,000 of Raptor’s outstanding warrants to purchase the Company’s common stock was reduced from $1.50 to $1.10, resulting in an increase in the fair value of the warrants of $161. This amount has been reflected as a capitalized finance cost and is being amortized over the life of the financing agreement.

The financing agreement with Rosenthal includes customary restrictions that limit our ability to engage in certain types of transactions, including our ability to utilize tangible and intangible assets as collateral for other indebtedness. Additionally, the agreement contains a financial covenant that requires us to meet certain minimum working capital and tangible net worth thresholds as of the end of each quarter. We were in compliance with the terms of our agreement with Rosenthal as of March 31, 2020.

In 2018, the Company incurred $882 of direct costs in conjunction with the initial financing agreement, consisting primarily of broker, bank and legal fees, and $161 cost of warrant modification. The Company annually incurs an additional $130 of fees from the bank, which is equal to 1% of the $13,000 borrowing limit. These costs have been capitalized and recorded as a debt discount and are being amortized over the 2.5 year life of the Rosenthal agreement. Amortization of debt discount was $96 and $75 for the three months ended March 31, 2020 and 2019, respectively.

7. Convertible Note to a Related Party

The Convertible Note to a Related Party consists of the following (in thousands):

	March 31, 2020		December 31, 2019
12% Convertible Note Payable	$	3,400	$	3,400
Accrued Interest		1,431		1,289
Total obligation	$	4,831	$	4,689

On April 21, 2017, pursuant to a Securities Purchase Agreement, the Company issued a secured, convertible, subordinated, non-redeemable note in the principal amount of $3,400 (the “Raptor Note”) and warrants to purchase 1,416,667 shares of common stock. The purchaser, Raptor/Harbor Reeds SPV LLC (“Raptor”), beneficially owned approximately 11.6% and 14.9% of the Company’s common stock at March 31, 2020 and December 31, 2019, respectively.

The Raptor Note bears interest at a rate of 12% per annum, compounded monthly. It is secured by the Company’s assets, subordinate to the first priority security interest of Rosenthal & Rosenthal (see Note 6). The note may not be prepaid and matures on April 21, 2021. It may be converted, at any time and from time to time, into shares of common stock of the Company, at a revised conversion price of $1.50.

The warrant will expire on April 21, 2022 and has an adjusted exercise price of $1.50 per share. The note and warrant contain customary anti-dilution provisions, and the shares of common stock issuable upon conversion of the note and exercise of the warrant have been registered on Form S-3. The investor was also granted the right to participate in future financing transactions of the Company for a term of two years.

On October 4, 2018, in connection with the execution of the Rosenthal financing agreement, the Company amended and restated the subordinated convertible non-redeemable secured note to Raptor, to provide for additional advances of up to $4,000. In consideration therefore, the exercise price of 750,000 of Raptor’s outstanding warrants was reduced from $1.50 to $1.10, resulting in an increase in the fair value of the warrants, determined in accordance with the Black-Scholes-Merton option pricing model, of $161. This amount was recorded as a debt discount to the Rosenthal line of credit and is being amortized as interest expense over the life of the financing agreement (See Note 6).

8. Leases Payable

The Company adopted ASU 2016-02, Leases, effective October 1, 2018. The standard requires a lessee to record a right-of-use asset and a corresponding lease liability at the inception of the lease, initially measured at the present value of the lease payments. As a result, we recorded right-of-use assets aggregating $862 as of October 1, 2018, utilizing a discount rate of 12.6%. That amount consists of new leases on the Company’s Norwalk office and certain office equipment of $730, and existing capitalized leases reclassified to right of use assets of $132.

F-9

ASU 2016-02 requires recognition in the statement of operations of a single lease cost, calculated so that the cost of the lease is allocated over the lease term, generally on a straight-line basis. During the three months ended March 31, 2020, the Company reflected amortization of right of use asset of $32 related to these leases, resulting in a net asset balance of $661 as of March 31, 2020.

In accordance with ASU 2016-02, the right-of-use assets are being amortized over the life of the underlying leases.

As of December 31, 2019, liabilities recorded under finance leases and operating leases were $89 and $697, respectively. During the three months ended March 31, 2020, the Company made payments of $22 towards finance lease liability and $7 towards operating lease liability. As of March 31, 2020, liability under finance lease amounted to $67 and liability under operating lease amounted to $690, of which $66 and $29 were reflected as current due, under finance leases and operating leases, respectively.

As of March 31, 2020, the weighted average remaining lease terms for operating lease and finance lease are 4.76 years and 0.75 years, respectively. The weighted average discount rate for operating lease is 12.6% and 6.93% for finance lease.

F-10

9. Warrant Liability

Various stock sales made by the Company to finance operations have been accompanied by the issuance of warrants. Some of these warrant agreements contain fundamental transaction provisions which may give rise to an obligation of the Company to pay cash to the warrant holders. For accounting purposes, in accordance with ASC 480, Distinguishing Liabilities from Equity, those warrants with fundamental transaction terms are accounted for as liabilities given the terms may give rise to an obligation of the Company to the warrant holders. These liabilities are measured at fair value at each reporting period and the change in the fair value is recognized in earnings in the accompanying Statements of Operations.

The fair value of the warrant liability was determined using the Black-Scholes-Merton option pricing model at March 31, 2020 and December 31, 2019, using the following assumptions:

	March 31, 2020			December 31, 2019

Stock Price	$	0.48		$	0.91
Risk free interest rate		1.69	%		1.95	%
Expected volatility		99.39	%		83.36	%
Expected life in years		1.17			1.42
Expected dividend yield		0	%		0	%
Number of Warrants containing fundamental transaction provisions		138,762			138,762
Fair Value of Warrants	$	2		$	8

The risk-free interest rate is based on rates established by the Federal Reserve Bank. The Company uses the historical volatility of its common stock to estimate its future volatility. The expected life of the warrant is based upon its remaining contractual life. The expected dividend yield reflects that the Company has not paid dividends to its common stockholders in the past and does not expect to do so in the foreseeable future.

The following table sets forth a summary of the changes in the estimated fair value of the warrant liability during the three months ended March 31, 2020 and 2019:

	March 31, 2020			March 31, 2019
Beginning Balance	$	8		$	38
Change in fair value		(6	)		47
Ending balance	$	2		$	85

10. Stock-Based Compensation

Restricted common stock

The following table summarizes restricted stock activity during the three months ended March 31, 2020:

	Unvested Shares			Issuable Shares		Fair Value at Date of Issuance			Weighted Average Grant Date Fair Value
Balance, December 31, 2019		-			-	$	-			-
Granted		500,000			-		418			0.84
Vested		(350,000	)		350,000		(285	)		-
Issued		-			-		-			-
Balance, March 31, 2020		150,000			350,000	$	133		$	0.84

During the three months ended March 31, 2020, the Company issued 500,000 shares of restricted stock to a director and two executive employees. 350,000 of these shares vested immediately, 75,000 shares will vest in increments of 18,750 each over four years from the date of grant, and 75,000 shares will vest over four years based on performance criteria determined by the Board of Directors or Compensation Committee. Unvested shares remain subject to forfeiture if vesting conditions are not met. The aggregate fair value of the stock awards was $418 based on the market price of our common stock price which ranged from $0.81 to $0.89 per share on the dates of grants and is amortized as shares vest. The total fair value of restricted common stock vesting during the three months ended March 31, 2020 and 2019 was $285 and $150, respectively, and is included in general and administrative expenses in the accompanying statements of operations. As of March 31, 2020, the amount of unvested compensation related to issuances of restricted common stock was $133, which will be recognized as an expense in future periods as the shares vest. When calculating basic loss per share, these shares are included in weighted average common shares outstanding from the time they vest. When calculating diluted net income per share, these shares are included in weighted average common shares outstanding as of their grant date.

F-11

Stock options

The following table summarizes stock option activity during the three months ended March 31, 2020:

	Shares			Weighted- Average Exercise Price		Weighted- Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value
Outstanding at December 31, 2019		3,265,580		$	2.19		7.09	$	6
Granted		1,617,800		$	0.67
Exercised		-		$	-
Unvested Forfeited or expired		(36,625	)	$	1.92
Vested Forfeited or expired		(163,375	)	$	4.72
Outstanding at March 31, 2020		4,683,380		$	1.56		8.74	$	-
Exercisable at March 31, 2020		1,520,086		$	1.41		8.14	$	-

During the three months ended March 31, 2020, the Company approved options exercisable into 1,617,800 shares to be issued pursuant to Reed’s 2017 Incentive Compensation Plan. 1,282,800 options were issued to employees including 582,800 options that vested immediately, 350,000 options vesting annually over a four-year vesting period, and 350,000 options that will vest based on performance criteria to be established by the board. In addition, 335,000 options granted to consultants, board members, and former employees vest over various periods.

The stock options are exercisable at a price ranging from $0.44 to $0.89 per share and expire in ten years. The total fair value of these options at grant date was approximately $896, which was determined using a Black-Scholes-Merton option pricing model with the following average assumption: stock price ranging from $0.44 to $0.89 per share, expected term of seven years, volatility of 120%, dividend rate of 0%, and risk-free interest rate ranging from 0.56% to 1.63%. The expected term represents the weighted-average period of time that share option awards granted are expected to be outstanding giving consideration to vesting schedules and historical participant exercise behavior; the expected volatility is based upon historical volatility of the Company’s common stock; the expected dividend yield is based on the fact that the Company has not paid dividends in the past and does not expect to pay dividends in the future; and the risk-free interest rate is based on the U.S. Treasury yield curve in effect at the time of measurement corresponding with the expected term of the share option award. The fair value of the options of $896 will be amortized as the options vest in future periods through March 28, 2024.

During the three months ended March 31, 2020 and 2019, the Company recognized $495 and $412 of compensation expense relating to vested stock options. As of March 31, 2020, the aggregate amount of unvested compensation related to stock options was approximately $1,875 which will be recorded as an expense in future periods as the options vest.

F-12

As of March 31, 2020, the outstanding options have no intrinsic value. The aggregate intrinsic value was calculated as the difference between the closing market price as of March 31, 2020, which was $0.48, and the exercise price of the outstanding stock options.

11. Stock Warrants

As of March 31, 2020, the Company has issued warrants to purchase an aggregate of 6,413,782 shares of common stock. The Company’s warrant activity during the three months ended March 31, 2020 is as follows:

	Shares		Weighted- Average Exercise Price		Weighted- Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value

Outstanding at December 31, 2019		6,413,782	$	2.06		1.52	$	-
Exercised		-		-
Forfeited or expired		-		-
Outstanding at March 31, 2020		6,413,782	$	2.06		1.27	$	-
Exercisable at March 31, 2020		6,413,782	$	2.06		1.27	$	-

There were no warrant transactions during the three months ended March 31, 2020. As of March 31, 2020, the outstanding warrants have no intrinsic value. The intrinsic value was calculated as the difference between the closing market price as of March 31, 2020, which was $0.48, and the exercise price of the Company’s warrants to purchase common stock.

12. Related Party Activities

On December 31, 2018, the Company completed the sale of its Los Angeles manufacturing plant to CCB, an entity owned by Chris Reed, a related party. The sale included substantially all machinery, equipment, furniture and fixtures of the manufacturing plant. CCB assumed the monthly payments on our lease obligation effective immediately upon closing of the sale. Our release from the obligation by the lessor, however, is dependent upon CCB’s deposit of $1,200 of security with the lessor. As of March 31, 2020, $800 has been deposited with the lessor and Mr. Reed has placed approximately 363,000 shares of the Company’s common stock valued at $174 that he owns into escrow with the lessor. Mr. Reed expects to deposit the proceeds from the sale of the shares with the lessor in 2020, at which time we expect to be released from the lease obligation.

Beginning in 2019, we are to receive a 5% royalty on CCB’s private label sales to existing customers for three years and a 5% referral fee on CCB’s private label sales to referred customers for three years. For the year ended December 31, 2019, the Company recorded royalty revenue from CCB of $128 which is recorded as a receivable. In addition, at December 31, 2019, the Company has outstanding receivable from CCB of $228 consisting of inventory advances to CCB. The aggregate receivable from CCB at December 31, 2019 was $356. During the three months ended March 31, 2020, the Company received payment of $126, leaving a receivable balance of $230 at March 31, 2020.

13. Subsequent Events

On April 29, 2020, the Company received loan proceeds in the amount of $770 pursuant to the Paycheck Protection Program under the Coronavirus Aid, Relief and Economic Security Act (the “Cares Act”), which was enacted on March 27, 2020.

F-13

On April 9, 2020, the Company received a notification letter from the Nasdaq Listing Qualifications department notifying the Company that the bid price of our common stock had closed at less than $1.00 per share over the previous 30 consecutive business days, and, as a result, did not comply with Listing Rule 5550(a)(2), the continued listing bid price rule. The Company was provided 180 calendar days to regain compliance with the continued listing bid price rule. Subsequently, in response to the COVID-19 pandemic and related extraordinary market conditions, Nasdaq announced that the compliance period for any company previously notified about non-compliance with the continued listing bid price rule will be suspended and resume on July 1, 2020. If, at any time during the extended compliance period, the bid price of our common stock closes at $1.00 per share or more for a minimum of 10 consecutive business days, Nasdaq staff will provide written notification that the Company has achieved compliance with the continued listing bid price rule. If we fail to regain compliance with the continued listing bid price rule during this period but meet all of the other applicable standards for initial listing on the Nasdaq Capital Market with the exception of the continued listing bid price rule, we may be eligible for additional time. To qualify, we would be required to meet the continued listing requirement for market value of publicly held shares and all other initial listing standards for the Nasdaq Capital Market, with the exception of the continued listing bid price rule, and would need to provide written notice of our intention to cure the deficiency during the second compliance period, by effecting a reverse stock split, if necessary.

On April 20, 2020, the Company received a notification letter from the Nasdaq Listing Qualifications department that, based upon review of Nasdaq Listing Rule 5550(b)(2) which requires the Company to maintain a minimum Market Value of Listed Securities (the “MVLS Rule”) of $35 million, the Company’s MVLS for the last 30 consecutive business days no longer meets this requirement. Consequently, a deficiency exists with regard to the MVLS Rule. Nasdaq listing Rule 5810(c)(3)(C) provides Reed’s a compliance period of 180 calendar days, or through October 19, 2020, during which to regain compliance. If, at any time during the compliance period the MVLS closes at $35 million or more for a minimum of ten consecutive business days, the Nasdaq Listing Qualifications Department will provide the Company written confirmation of compliance with the MVLS Rule and this matter will be closed. If we fail to regain compliance with the MVLS Rule during the compliance period, we will receive written notification that our securities will be subject to delisting.

F-14

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our financial statements and the related notes appearing elsewhere in this report. This discussion and analysis may contain forward-looking statements based on assumptions about our future business.

Overview

During first quarter of 2020 the Company fully utilized their expanded network of co-packers and implemented an upgraded set of quality protocols. We also launched our Reed’s Really Real Ginger Ale and Reed’s Wellness Shots. In addition to our traditional sales channels, the Company is utilizing their ecommerce platform that includes their branded web sites and Amazon to offer its line of shots, ginger candy and drinks packaged in cans.

A public equity offering, which closed on April 20, 2020, provided the Company with funds for working capital and general corporate purposes. These funds will provide the support necessary to execute our 2020 strategy that includes driving growth while strategically reducing operating costs.

The Company remains focused on driving sales growth and improving margin. The sales growth focus is on channel expansion, new product introduction and improved sales execution. The margin enhancement initiative is driven by co-packer upgrades, better leveraged purchasing and improved efficiency. Underpinning these initiatives is a focus on strategically reducing operating costs.

Results of Operations – Three months ended March 31, 2020 as compared to March 31, 2019

The following table sets forth key statistics for the three months ended March 31, 2020 and 2019, respectively, in thousands.

	Three Months Ended March 31,						Pct.
	2020			2019			Change
Gross sales (A)	$	10,551		$	9,520			11	%
Less: Promotional and other allowances (B)		1,028			1,071			-4	%
Net sales	$	9,523		$	8,449			13	%

Cost of goods produced (C)		6,653			5,795			15	%
% of Gross sales		63.1	%		60.9	%
% of Net sales		69.9	%		68.6	%
Cost of goods sold – idle capacity (D)		-			150			-100	%
% of Net sales		-	%		1.8	%
Gross profit	$	2,870		$	2,504			15	%
% of Net sales		30.1	%		29.6	%

Expenses
Delivery and handling	$	1,263		$	1,030			23	%
% of Net sales		13.3	%		12.2	%
Dollar per case ($)		2.3			2.0
Selling and marketing		1,925			2,015			-4	%
% of Net sales		20.2	%		23.9	%
General and administrative		1,932			2,371			-19	%
% of Net sales		20.3	%		28.1	%
Gain on sale of assets		-			(30	)		-100	%
Total Operating expenses		5,120			5,386			-5	%

Loss from operations	$	(2,250	)	$	(2,882	)		-22	%

Interest expense and other expense	$	(330	)	$	(382	)		-14	%

Net loss	$	(2,580	)	$	(3,264	)		-21	%

Loss per share – basic and diluted	$	(0.05	)	$	(0.11	)		-52	%

Weighted average shares outstanding - basic & diluted		47,595,206			29,103,645			64	%

(A) Gross sales are used internally by management as an indicator of and to monitor operating performance, including sales performance of particular products, salesperson performance, product growth or declines and overall Company performance. The use of gross sales allows evaluation of sales performance before the effect of any promotional items, which can mask certain performance issues. We therefore believe that the presentation of gross sales provides a useful measure of our operating performance. Gross sales are not a measure that is recognized under GAAP and should not be considered as an alternative to net sales, which is determined in accordance with GAAP, and should not be used alone as an indicator of operating performance in place of net sales. Additionally, gross sales may not be comparable to similarly titled measures used by other companies, as gross sales have been defined by our internal reporting practices. In addition, gross sales may not be realized in the form of cash receipts as promotional payments and allowances may be deducted from payments received from certain customers.

(B) Although the expenditures described in this line item are determined in accordance with GAAP and meet GAAP requirements, the disclosure thereof does not conform to GAAP presentation requirements. Additionally, our definition of promotional and other allowances may not be comparable to similar items presented by other companies. Promotional and other allowances primarily include consideration given to the Company’s distributors or retail customers including, but not limited to the following: (i) reimbursements given to the Company’s distributors for agreed portions of their promotional spend with retailers, including slotting, shelf space allowances and other fees for both new and existing products; (ii) the Company’s agreed share of fees given to distributors and/or directly to retailers for in-store marketing and promotional activities; (iii) the Company’s agreed share of slotting, shelf space allowances and other fees given directly to retailers; (iv) incentives given to the Company’s distributors and/or retailers for achieving or exceeding certain predetermined sales goals; and (v) discounted or free products. The presentation of promotional and other allowances facilitates an evaluation of their impact on the determination of net sales and the spending levels incurred or correlated with such sales. Promotional and other allowances constitute a material portion of our marketing activities. The Company’s promotional allowance programs with its numerous distributors and/or retailers are executed through separate agreements in the ordinary course of business. These agreements generally provide for one or more of the arrangements described above and are of varying durations, ranging from one week to one year.

(C) Cost of goods produced: Cost of goods produced consists of the costs of raw materials and packaging utilized in the manufacture of products, co-packing fees, repacking fees, in-bound freight charges, inventory adjustments, as well as certain internal transfer costs. Cost of goods produced is used internally by management to measure the direct costs of goods sold, aside from unallocated plant costs. Cost of goods produced is not a measure that is recognized under GAAP and should not be considered as an alternative to cost of goods sold, which is determined in accordance with GAAP, and should not be used alone as an indicator of operating performance in place of cost of goods sold.

(D) Cost of goods sold – idle capacity: Cost of goods sold – idle capacity consists of direct production costs in excess of charges allocated to our finished goods in production. Plant costs in excess of production allocations are expensed in the period incurred rather than added to the cost of finished goods produced. Plant costs include labor costs, production supplies, repairs and maintenance, and inventory write-off. Our charges for labor and overhead allocated to our finished goods are determined on a market cost basis, which is lower than our actual costs incurred. Cost goods sold – idle capacity is not a measure that is recognized under GAAP and should not be considered as an alternative to cost of goods sold, which is determined in accordance with GAAP, and should not be used alone as an indicator of operating performance in place of cost of goods sold.

Sales, Cost of Sales, and Gross Margins

The following chart sets forth key statistics for the transition of the Company’s top line activity from the first quarter of 2019 through the first quarter of 2020.

		2020						2019															Q1Per Case
		Q1			vs PY			Q1			Q2			Q3			Q4			FY			2020			2019			vs PY
Cases:
	Reed’s		288			21	%		238			281			238			213			970
	Virgil’s		262			2	%		257			296			302			228			1,083
	Total Core		550			11	%		495			577			540			441			2,053
	Non Core		2			-90	%		20			2			4			6			33
	Candy		8			-11	%		9			9			6			10			34
	Total		560			7	%		524			588			550			457			2,120

Gross Sales:
	Core	$	10,175			12	%	$	9,098		$	10,455		$	9,809		$	8,407		$	37,769		$	18.5		$	18.4			1	%
	Non Core		102			-44	%		181			29			131			219			560			51.0			9.1			464	%
	Candy		274			14	%		241			274			172			285			971			34.3			26.8			28	%
	Total	$	10,551			11	%	$	9,520		$	10,758		$	10,112		$	8,911		$	39,300			18.8			18.2			4	%

Discounts:	Total	$	(1,028	)		-4	%	$	(1,071	)	$	(1,278	)	$	(1,372	)	$	(1,759	)	$	(5,480	)	$	(1.8	)	$	(2.0	)		-10	%

COGS:
	Core	$	(6,414	)		17	%	$	(5,469	)	$	(6,843	)	$	(6,094	)	$	(5,880	)	$	(24,286	)	$	(11.7	)	$	(10.4	)		12	%
	Non Core		(59	)		-64	%		(167	)		(28	)		(38	)		(445	)		(678	)		(29.5	)		(8.4	)		253	%
	Candy		(180	)		13	%		(159	)		(177	)		(106	)		(229	)		(671	)		(22.5	)		(17.7	)		27	%
	Idle Plant		-			-100	%		(150	)		(159	)		-			-			(309	)		-			(0.3	)		-100	%
	Total	$	(6,653	)		12	%	$	(5,945	)	$	(7,207	)	$	(6,238	)	$	(6,544	)	$	(25,944	)	$	(11.9	)	$	(11.3	)		4	%

Gross Margin:		$	2,870			15	%	$	2,504		$	2,273		$	2,502		$	597		$	7,876		$	5.1		$	4.8			7	%
as % Net Sales			30.1	%					29.6	%		24.0	%		28.6	%		8.3	%		23.3	%

As part of the Company’s ongoing initiative to simplify and streamline operations by reducing the number of SKUs, the Company has identified core products on which to place its strategic focus. These core products consist of Reed’s and Virgil’s branded beverages. Beginning in 2020, our Wellness Shots are captured in Non-core products. Non-core products for 2019 consist primarily of slower selling discontinued Reed’s and Virgil’s SKUs, discontinued brands such as China Cola and Sonoma Sparklers, as well private label SKUs which were sold to California Custom Beverage as part of the plant sale on December 31, 2018.

Sales

As a result of our decision to focus on the core Reed’s and Virgil’s beverage brands and simplify operations by reducing the overall number of SKUs that we offer, the Company’s core beverage volume for the quarter ended March 31, 2020, represents 98% of all beverage volume.

Core brand gross revenue increased by 12% to $10,175 compared to the same period last year, driven by Reed’s volume growth of 21%. This increase was slightly reduced as sales of discontinued and private label sales, which are no longer part of our portfolio are lapped. The result is an increase in total gross revenue of 11%, to $10,551 from $9,520 during the same period last year. On a 12-ounce case basis, price on our core brands increased $0.10 per 12-ounce case or 1% year over year, while volume grew 11% as compared to the same period last year.

Discounts as a percentage of gross sales decreased to 10% in the first quarter of 2020 from 11% in the same period last year. The decrease in our promotions was driven by lower promotional activity primarily due to the impacts of COVID-19 as promotional execution took less of a priority in the marketplace. As a result, net sales revenue grew 13% in the first quarter of 2020 to $9,523, compared to $8,449 in the same period last year.

Cost of Goods Sold and Produced

Cost of goods sold increased $708 during the first quarter of 2020 as compared to the same period last year. As a percentage of net sales, cost of goods sold remained steady at 70% for both the first quarter of 2020, and the same period last year.

The total cost of goods per case increased to $11.9 per case in the first quarter of 2020 from $11.3 per case in the first quarter of 2019 as higher costed inventory remaining from 2019 was sold. The cost of goods sold per case on core brands decreased to $11.7 during the first quarter of 2020, from the $13.3 experienced in the preceding quarter (fourth quarter of 2019). We are continuing to work with suppliers and co-packers to improve our processes and maximize cost efficiencies.

Gross Margin

Gross margin increased 50 bps to 30.1% for the first quarter of 2020, compared to 29.6% during the same period last year.

Operating Expenses

Delivery and Handling Expenses

Delivery and handling expenses consist of delivery costs to customers and warehousing costs incurred for handling our finished goods after production. Delivery and handling expenses increased by $233 in the first quarter of 2020 to $1,263 from $1,030 in the same period last year, driven by increased volumes. Delivery costs in the first quarter of 2020 were 13% of net sales and $2.3 per case, compared to 12% of net sales and $2.0 per case during the same period last year as a result of increased costs due to market forces impacted by COVID-19.

Selling and Marketing Expenses

Marketing expenses consist of direct marketing, marketing labor, and marketing support costs. Selling expenses consist of all other selling-related expenses including personnel and contractor support.

Total selling and marketing expenses were $1,925 during the first quarter of 2020, compared to $2,015 during the same period last year. As a percentage of net sales, selling and marketing costs decreased to 20% during the three months ended March 31, 2020, as compared to 24% during the same period last year. The decrease represents a lapping of the Catalina retail register coupon program, which was not implemented in the first quarter of 2020.

General and Administrative Expenses

General and administrative expenses consist primarily of the cost of executive, administrative, and finance personnel, as well as professional fees. General and administrative expenses decreased in the first quarter of 2020 to $1,932 from $2,371, a decrease of $439 over the same period last year. Our general and administrative expense reduction was largely driven by the lapping of a $220 one-time final transition cost incurred in 2019 related to our plant sale and a reduction in temp staffing of $90.

Loss from Operations

The loss from operations was $2,250 for the three months ended March 31, 2020, as compared to a loss of $2,882 in the same period last year driven by increase gross profit and reductions in operating expenses discussed above.

Interest and Other Expense

Interest and other expense for the three months ended March 31, 2020 consisted of $336 of interest expense offset by the change in fair value of our warrant liability of $6. During the same period last year, interest expense was $335, and expense related to the change in fair value of our warrant liability was $47.

Modified EBITDA

In addition to our GAAP results, we present Modified EBITDA as a supplemental measure of our performance. However, Modified EBITDA is not a recognized measurement under GAAP and should not be considered as an alternative to net income, income from operations or any other performance measure derived in accordance with GAAP, or as an alternative to cash flow from operating activities as a measure of liquidity. We define Modified EBITDA as net income (loss), plus interest expense, depreciation and amortization, stock-based compensation, changes in fair value of warrant expense, and one-time restructuring-related costs including employee severance and asset impairment.

Management considers our core operating performance to be that which our managers can affect in any particular period through their management of the resources that affect our underlying revenue and profit generating operations during that period. Non-GAAP adjustments to our results prepared in accordance with GAAP are itemized below. You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis. In evaluating Modified EBITDA, you should be aware that in the future we may incur expenses that are the same as or similar to some of the adjustments in this presentation. Our presentation of Modified EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.

Set forth below is a reconciliation of net loss to Modified EBITDA for the three months ended March 31, 2020 and 2019 (unaudited; in thousands):

	Three Months Ended March 31
	2020			2019
Net loss	$	(2,580	)	$	(3,264	)

Modified EBITDA adjustments:
Depreciation and amortization		49			36
Interest expense		336			335
Stock option and other noncash compensation		780			606
Change in fair value of warrant liability		6			(47	)
Severance		-			33
Total EBITDA adjustments	$	1,171		$	963

Modified EBITDA	$	(1,409	)	$	(2,301	)

We present Modified EBITDA because we believe it assists investors and analysts in comparing our performance across reporting periods on a consistent basis by excluding items that we do not believe are indicative of our core operating performance. In addition, we use Modified EBITDA in developing our internal budgets, forecasts and strategic plan; in analyzing the effectiveness of our business strategies in evaluating potential acquisitions; making compensation decisions; and in communications with our board of directors concerning our financial performance. Modified EBITDA has limitations as an analytical tool, which includes, among others, the following:

	●	Modified EBITDA does not reflect our cash expenditures, or future requirements, for capital expenditures or contractual commitments;

	●	Modified EBITDA does not reflect changes in, or cash requirements for, our working capital needs;

	●	Modified EBITDA does not reflect future interest expense, or the cash requirements necessary to service interest or principal payments, on our debts; and

	●	Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized will often have to be replaced in the future, and Modified EBITDA does not reflect any cash requirements for such replacements.

Liquidity and Capital Resources

In March 2020 the World Health Organization declared coronavirus COVID-19 a global pandemic. This contagious disease outbreak, which has continued to spread, and any related adverse public health developments, has adversely affected workforces, customers, economies, and financial markets globally, potentially leading to an economic downturn. It has also disrupted the normal operations of many businesses, including ours. This outbreak could decrease spending, adversely affect demand for our product and harm our business and results of operations. It is not possible for us to predict the duration or magnitude of the adverse results of the outbreak and its effects on our business or results of operations at this time.

Critical Accounting Policies and Estimates

Revenue Recognition

All of the Company’s products are offered for sale as finished goods only, and there are no performance obligations required post-shipment for customers to derive the expected value from them.

Recent Accounting Pronouncements

See Note 2 of the Notes to Condensed Financial Statements for a discussion of recent accounting pronouncements.

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

A smaller reporting company is not required to provide the information required by this Item.

Item 4. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our Chief Executive Officer and our Chief Financial Officer, we conducted an evaluation of our disclosure controls and procedures, as such term is defined under Securities and Exchange Act of 1934 Rules 13a-15(f). Based on this evaluation, our Chief Executive Officer and our Chief Financial Officer concluded that the Company’s disclosure controls and procedures were not effective as of March 31, 2020. As of March 31, 2020, management’s assessment identified the following material weaknesses in the Company’s internal control over financial reporting:

Outsourced IT Service Providers - The Company relies upon a variety of outsourced Information Technology (IT) service providers for key elements of the technology infrastructure impacting its financial reporting process. Certain of these outsourced IT service providers could not provide System and Organization Controls (SOC) reports. The Company did not have controls designed to assess the design and operation of internal controls pertaining to these outsourced IT service providers over the period of reliance. Given that management did not effectively assess the design and operation of certain outsourced IT service providers’ internal controls, certain of the Company’s controls over IT systems and business processes were also ineffective, to the extent that they rely upon information that was subject to the outsourced IT service providers’ control environment.

Segregation of Duties - The Company did not maintain effective policies to ensure adequate segregation of duties within its accounting processes. Specifically, due to the size of the Company and the smaller nature of department teams, opportunities are limited to segregate duties, resulting in inabilities to soundly manage segregation of job responsibilities.

Changes in Internal Control Over Financial Reporting

There have been no changes in the Company’s internal control over financial reporting during the three months ended March 31, 2020 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

Remediation Plans

As disclosed in the section titled “Risk Factors” in Part II, Item 1A of this Quarterly Report, we have begun, with the oversight of senior management and our audit committee, to implement measures to remediate the identified material weakness. The execution of our remediation is ongoing and will require validation and testing of the design and operating effectiveness of internal controls over a sustained period of financial reporting cycles. Management expects to complete its remediation plan during the year ending December 31, 2020.

PART II – OTHER INFORMATION

Item 1. Legal Proceedings

We are subject to various legal proceedings from time to time in the ordinary course of business, none of which are required to be disclosed under this Item 1.

Item 1A. Risk Factors

In addition to the following risk factors and the other information set forth in this Quarterly Report on Form 10-Q, you should carefully consider the risk factors discussed in Part I, Item 1A of our Annual Report on Form 10-K (our Form 10-K) for the year ended December 31, 2019 and any subsequent filings with the Securities and Exchange Commission (SEC) made prior to the date hereof, which could materially affect our business, financial condition, results of operations or future results. The risks and uncertainties discussed below, in our Form 10-K and in any subsequent filings with the SEC made prior to the date hereof are not the only ones facing our business. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial may materially adversely affect our business, cash flows, financial condition and/or results of operations. The risk factor below updates, and should be read together with, the risk factors disclosed in Part I, Item 1A of our Form 10-K. Please also read the Cautionary Notice Regarding Forward-Looking Statements in Part I, Item 2 of this Quarterly Report on Form 10-Q under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations”.

We have identified material weaknesses in our disclosure controls and procedures and internal control over financial reporting. If not remediated, our failure to establish and maintain effective disclosure controls and procedures and internal control over financial reporting could result in material misstatements in our financial statements and a failure to meet our reporting and financial obligations, each of which could have a material adverse effect on our financial condition and the trading price of our common stock.

Maintaining effective internal control over financial reporting and effective disclosure controls and procedures are necessary for us to produce reliable financial statements. As discussed in Part I, Item 4 – “Controls and Procedures” of this Quarterly Report on Form 10-Q, we have re-evaluated our internal control over financial reporting and our disclosure controls and procedures and concluded that they were not effective as of March 31, 2020.

A material weakness is defined as a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis. The material weaknesses we identified are (1) ineffective controls over outsourced IT systems and business processes and (2) inadequate segregation of duties within accounting processes.

The Company is committed to remediating its material weaknesses as promptly as possible. Implementation of the Company’s remediation plans has commenced and is being overseen by senior management and the audit committee. However, we cannot assure you that we can effectively remediate our reported weaknesses or that other significant deficiencies or material weaknesses in our internal control over financial reporting will not be identified in the future. Any failure to maintain or implement required new or improved controls, or any difficulties we encounter in their implementation, could result in significant deficiencies or material weaknesses, cause us to fail to timely meet our periodic reporting obligations, or result in material misstatements in our financial statements. Any such failure could also adversely affect the results of periodic management evaluations regarding disclosure controls and the effectiveness of our internal control over financial reporting required under Section 404 and the SEC’s rules. The existence of a material weakness could result in errors in our financial statements that could result in a restatement of financial statements, cause us to fail to timely meet our reporting obligations, and cause investors to lose confidence in our reported financial information. Continued determinations that there are material weaknesses in our internal controls could also reduce our ability to obtain financing or increase the cost of any financing we obtain and require additional expenditures of both money and our management’s time to comply with applicable requirements.

Our failure to meet the continued listing requirements of the Nasdaq Capital Market could result in a delisting of our common stock, which could negatively impact the market price and liquidity of our common shares and our ability to access the capital markets.

Our common stock is listed on the Nasdaq Capital Market. If we fail to satisfy the continued listing requirements of the Nasdaq, Capital Market, Nasdaq Listing Qualifications may take steps to delist our common stock. Such a delisting would have a negative effect on the price of our common stock and would impair the ability to sell or purchase our common stock when persons wish to do so. As of the date hereof, we have received deficiency notices from the Nasdaq Listing Qualifications Department notifying us that we are not in compliance with Listing Rule 5550(a)(2), the continued listing bid price rule, and Listing Rule 5550(b)(2),which requires the Company to maintain a minimum Market Value of Listed Securities of $35 million (“MLVS Rule”).

In response to the COVID-19 pandemic and related extraordinary market conditions, our compliance period to achieve compliance with the continued listing bid price rule has been extended by Nasdaq Listing Qualifications through December 21, 2020. If, at any time during the extended compliance period the bid price of our common stock closes at $1.00 per share or more for a minimum of 10 consecutive business days, Nasdaq staff will provide written notification that the Company has achieved compliance with the continued listing bid price rule. If we fail to regain compliance with the continued listing bid price rule during this period but meet all of the other applicable standards for initial listing on the Nasdaq Capital Market, with the exception of the continued listing bid price, we may be eligible for additional time. To qualify, we would be required to meet the continued listing requirement for market value of publicly held shares and all other initial listing standards for the Nasdaq Capital Market, with the exception of the continued listing bid price rule, and would need to provide written notice of our intention to cure the deficiency during the second compliance period by effecting a reverse stock split, if necessary.

Our compliance period to achieve compliance with the required MVLAS Rule ends October 19, 2020. If, at any time during the compliance period the MVLS closes at $35 million or more for a minimum of ten consecutive business days, the Nasdaq Listing Qualifications Department will provide the Company written confirmation of compliance with the MVLS Rule and this matter will be closed. If we fail to regain compliance with the MVLS Rule during the compliance period, we will receive written notification that our securities will be subject to delisting.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

None.

Item 3. Defaults Upon Senior Securities

None.

Item 4. Mine Safety Disclosures

Not applicable.

Item 5. Other Information

None.

Item 6. Exhibits

Exhibit No.		Description
10.1		Form of Reed’s, Inc. Promissory Note, in the principal amount of $769,816 in favor of City National Bank, dated April 20, 2020 (Incorporated by reference to Current Report on Form 8-K dated April 29, 2020)

31.1		Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*

31.2		Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*

32.1		Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*

32.2		Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*

101.INS		XBRL Instance Document*
101.SCH		XBRL Taxonomy Extension Schema Document*
101.CAL		XBRL Taxonomy Extension Calculation Linkbase Document*
101.DEF		XBRL Taxonomy Extension Definition Linkbase Document*
101.LAB		XBRL Taxonomy Extension Label Linkbase Document*
101.PRE		XBRL Taxonomy Extension Presentation Linkbase Document*

*filed herewith

+ Management Compensatory Agreement

In accordance with SEC Release 33-8238, Exhibits 32.1 and 32.2 are being furnished and not filed.

Furnished herewith, XBRL (Extensive Business Reporting Language) information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	Reed’s, Inc. (Registrant)

Date: May 11, 2020	/s/ Norman E. Snyder, Jr.
	Norman E. Snyder, Jr.
	Chief Executive Officer
	(Principal Executive Officer)

Date: May 11, 2020	/s/ Thomas J. Spisak
	Thomas J. Spisak
	Chief Financial Officer
	(Principal Financial Officer)