10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

x QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2011

o TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

For the transition period from__ to___

Commission file number

Commission file number: 001-32501

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REED'S INC.

(Exact name of registrant as specified in its charter)

Delaware	35-2177773
(State of incorporation)	(I.R.S. Employer Identification No.)

13000 South Spring St. Los Angeles, Ca. 90061

(Address of principal executive offices) (Zip Code)

(310) 217-9400

(Registrant's telephone number, including area code)

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.             

Yes x     No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes x     No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large Accelerated filer	o	Accelerated filer	o
Non-accelerated filer	o	Smaller reporting company	x

Indicate by check mark whether the issuer is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes o  No x

Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date: There were a total of 10,831,107 shares of Common Stock outstanding as of August 2, 2011.

Special Note Regarding Forward-Looking Statements

This Quarterly Report on Form 10-Q, including "Management's Discussion and Analysis of Financial Condition and Results of Operations" in Item 2 of Part I of this report include forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as "may," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential," "proposed," "intended," or "continue" or the negative of these terms or other comparable terminology. You should read statements that contain these words carefully, because they discuss our expectations about our future operating results or our future financial condition or state other "forward-looking" information. There may be events in the future that we are not able to accurately predict or control. Before you invest in our securities, you should be aware that the occurrence of any of the events described in this Quarterly Report could substantially harm our business, results of operations and financial condition, and that upon the occurrence of any of these events, the trading price of our securities could decline and you could lose all or part of your investment. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, growth rates, levels of activity, performance or achievements. We are under no duty to update any of the forward-looking statements after the date of this Quarterly Report to conform these statements to actual results.

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TABLE OF CONTENTS

PART I - FINANCIAL INFORMATION
Item 1. Condensed Financial Statements
Condensed Balance Sheets - June 30, 2011 (unaudited) and December 31, 2010	4
Condensed Statements of Operations for the three and six month periods ended June 30, 2011 and 2010 (unaudited)	5
Condensed Statement of Changes in Stockholders’ Equity for the six month period ended June 30, 2011 (unaudited)	6
Condensed Statements of Cash Flows for the six month periods ended June 30, 2011 and 2010 (unaudited)	7
Notes to Condensed Financial Statements (unaudited)	8
Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations	14
Item 3. Quantitative and Qualitative Disclosures About Market Risk	20
Item 4.Controls and Procedures	20
PART II - OTHER INFORMATION
Item 1. Legal Proceedings	21
Item 1A. Risk Factors	21
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds	21
Item 3. Defaults Upon Senior Securities	21
Item 4. Removed and Reserved	21
Item 5. Other Information	21
Item 6. Exhibits	21

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Part I – FINANCIAL INFORMATION

Item 1. Financial Statements

REED’S, INC.

CONDENSED BALANCE SHEETS

	June 30, 2011			December 31, 2010
ASSETS	(unaudited)
Current assets:
Cash	$	1,114,000		$	1,084,000
Inventory		4,578,000			4,555,000
Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $105,000 and $105,000, respectively		2,006,000			1,295,000
Prepaid inventory		384,000			138,000
Prepaid and other current assets		146,000			78,000
Total Current Assets		8,228,000			7,150,000
Property and equipment, net of accumulated depreciation of $1,444,000 and $1,178,000, respectively		3,613,000			3,650,000
Brand names		1,029,000			1,029,000
Deferred financing fees, net of amortization of $25,000 and $8,000, respectively		29,000			47,000
Total assets	$	12,899,000		$	11,876,000
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current Liabilities:
Accounts payable	$	2,891,000		$	2,586,000
Accrued expenses		179,000			162,000
Dividends payable		87,000			44,000
Recycling fees payable		263,000			325,000
Line of credit		2,387,000			2,038,000
Current portion of long term financing obligation		63,000			55,000
Current portion of capital leases payable		43,000			39,000
Current portion of note payable		18,000			71,000
Total current liabilities		5,931,000			5,320,000
Long term financing obligation, less current portion, net of discount of $651,000 and $677,000, respectively		2,261,000			2,268,000
Capital leases payable, less current portion		124,000			146,000
Total Liabilities		8,316,000			7,734,000
Commitments and contingencies
Stockholders’ equity:
Series A Convertible Preferred stock, $10 par value, 500,000 shares authorized, 46,621 shares issued and outstanding		466,000			466,000
Series B Convertible Preferred stock, $10 par value, 500,000 shares authorized, 81,866 and 85,766 shares issued and outstanding, respectively		819,000			858,000
Common stock, $.0001 par value, 19,500,000 shares authorized, 10,824,708  and 10,446,090 shares issued and outstanding, respectively		1,000			1,000
Additional paid in capital		22,645,000			21,701,000
Accumulated deficit		(19,348,000	)		(18,884,000	)
Total stockholders’ equity		4,583,000			4,142,000
Total liabilities and stockholders’ equity	$	12,899,000		$	11,876,000

The accompanying notes are an integral part of these condensed financial statements

4

REED’S, INC.

CONDENSED STATEMENTS OF OPERATIONS

For the Three and Six Months Ended June 30, 2011 and 2010

(Unaudited)

	Three months ended June 30,						Six months ended June 30,
	2011			2010			2011			2010
Sales	$	6,191,000		$	4,905,000		$	11,331,000		$	8,917,000
Cost of tangible goods sold		3,762,000			3,062,000			7,083,000			5,450,000
Cost of goods sold – idle capacity		493,000			314,000			895,000			555,000
Gross profit		1,936,000			1,529,000			3,353,000			2,912,000
Operating expenses:
Delivery and handling expenses		544,000			360,000			932,000			677,000
Selling and marketing expense		601,000			538,000			1,181,000			1,062,000
General and administrative expense		676,000			672,000			1,331,000			1,324,000
Total operating expenses		1,821,000			1,570,000			3,444,000			3,063,000
Income (loss) from operations		115,000			(41,000	)		(91,000	)		(151,000	)
Interest expense		(170,000	)		(123,000	)		(329,000	)		(272,000	)
Net loss		(55,000	)		(164,000	)		(420,000	)		(423,000	)
Preferred stock dividends		(33,000	)		(36,000	)		(44,000	)		(50,000	)
Net loss attributable to common stockholders	$	(88,000	)	$	(200,000	)	$	(464,000	)	$	(473,000	)
Loss per share available to common stockholders, basic and diluted	$	(0.01	)	$	(0.02	)	$	(0.04	)	$	(0.05	)
Weighted average number of shares outstanding - basic and diluted		10,818,170			10,215,185			10,719,256			10,025,991

The accompanying notes are an integral part of these condensed financial statements

5

 REED’S, INC.

CONDENSED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY 

For the Six months ended June 30, 2011

(unaudited)

					Series A				Series B						Additional					Total
	Common Stock				Preferred Stock				Preferred Stock						Paid-In		Accumulated			Stockholders'
	Shares		Amount		Shares		Amount		Shares			Amount			Capital		Deficit			Equity
Balance, December 31, 2010		10,446,090	$	1,000		46,621	$	466,000		85,766		$	858,000		$	21,701,000	$	(18,884,000	)	$	4,142,000
Fair Value of common  stock issued for services		34,112		-		-		-		-			-			77,000		-			77,000
Common stock issued upon conversion of Series B preferred stock		27,300		-		-		-		(3,900	)		(39,000	)		39,000		-			-
Sale of common stock		304,880		-		-		-		-			-			672,000		-			672,000
Exercise of warrants		11,000		-		-		-		-			-			25,000		-			25,000
Fair value vesting of options issued to employees		-		-		-		-		-			-			103,000		-			103,000
Fair value warrants issued for services		-		-		-		-		-			-			26,000		-			26,000
Series A preferred stock dividend		-		-		-		-		-			-			-		(23,000	)		(23,000	)
Series B preferred stock dividend		-		-		-		-		-			-			-		(21,000	)		(21,000	)
Common stock paid for Series B preferred stock dividend		1,326		-		-		-		-			-			2,000		-			2,000
Net loss		-		-		-		-		-			-			-		(420,000	)		(420,000	)
Balance, June 30, 2011		10,824,708	$	1,000		46,621	$	466,000		81,866		$	819,000		$	22,645,000	$	(19,348,000	)	$	4,583,000

The accompanying notes are an integral part of these condensed financial statements

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REED’S, INC.

CONDENSED STATEMENTS OF CASH FLOWS

For the Six Months Ended June 30, 2011 and 2010

(Unaudited)

	Six Months Ended June 30,
	2011			2010
Cash flows from operating activities:
Net loss	$	(420,000	)	$	(423,000	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		308,000			305,000
Fair value of stock options issued to employees		103,000			104,000
Fair value of warrants issued for services		26,000			-
Fair value of common stock issued for services and bonus		77,000			175,000
Increase in allowance for doubtful accounts		-			15,000
Changes in assets and liabilities:
Accounts receivable		(711,000	)		(525,000	)
Inventory		(23,000	)		(725,000	)
Prepaid expenses and inventory and other current assets		(314,000	)		(246,000	)
Accounts payable		305,000			552,000
Accrued expenses		19,000			10,000
Recycling fees payable		(62,000	)		(63,000	)
Net cash used in operating activities		(692,000	)		(821,000	)
Cash flows from investing activities:
Purchase of property and equipment		(229,000	)		(172,000	)
Net cash used in investing activities		(229,000	)		(172,000	)
Cash flows from financing activities:
Proceeds from issuance of common stock, net of offering costs		672,000			-
Proceeds from issuance of common stock in shelf offering, net of offering costs		-			410,000
Proceeds from stock option and warrant exercises		25,000			6,000
Proceeds from the issuance of preferred stock		-			117,000
Principal repayments on long term financing obligation		(24,000	)		(19,000	)
Principal repayments on capital lease obligation		(18,000	)		(14,000	)
Principal repayments on notes payable		(53,000	)		(51,000	)
Net borrowing on line of credit		349,000			380,000
Net cash provided by financing activities		951,000			829,000
Net increase (decrease) in cash		30,000			(164,000	)
Cash at beginning of period		1,084,000			1,306,000
Cash at end of period	$	1,114,000		$	1,142,000
Supplemental disclosures of cash flow information:
Cash paid during the period for:
Interest	$	283,000		$	256,000
Non cash investing and financing activities:
Series B Preferred stock converted to common stock	$	39,000		$	381,000
Dividends payable in common stock	$	44,000		$	50,000
Common stock issued in settlement of Series B preferred stock dividend	$	2,000		$	2,000
Property and equipment acquired through capital leases		-		$	64,000

The accompanying notes are an integral part of these condensed financial statements

7

REED’S, INC.

NOTES TO CONDENSED FINANCIAL STATEMENTS

Three and six months Ended June 30, 2011 and 2010 (UNAUDITED)

1.   Basis of Presentation

The accompanying interim condensed financial statements are unaudited, but in the opinion of management of Reeds, Inc. (the "Company"), contain all adjustments, which include normal recurring adjustments necessary to present fairly the financial position at June 30, 2011 and the results of operations and cash flows for the three and six months ended June 30, 2011 and 2010. The balance sheet as of December 31, 2010 is derived from the Company’s audited financial statements.

In presenting the Company’s consolidated statement of operations for the three and six months ended June 30, 2010, the Company previously presented $314,000 and $555,000, respectively, of delivery and handling expenses as part of cost of goods sold. In presenting the Company’s consolidated statement of operations for the three and six months ended June 30, 2011, the Company has reclassified the delivery and handling expenses to operating expenses.

Certain information and footnote disclosures normally included in financial statements that have been prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission, although management of the Company believes that the disclosures contained in these condensed financial statements are adequate to make the information presented herein not misleading. For further information, refer to the financial statements and the notes thereto included in the Company’s Annual Report on Form 10-K, as filed with the Securities and Exchange Commission on March 22, 2011.

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expense during the reporting period. Actual results could differ from those estimates.  Those estimates and assumptions include estimates for reserves of uncollectible accounts, inventory obsolescence, analysis of impairments of recorded intangibles, accruals for potential liabilities and assumptions made in valuing stock instruments issued for services.

The results of operations for the three and six months ended June 30, 2011 are not necessarily indicative of the results of operations to be expected for the full fiscal year ending December 31, 2011.

Income (Loss) per Common Share

Basic earnings (loss) per share is computed by dividing the net income (loss) applicable to common stock holders by the weighted average number of shares of common stock outstanding during the year. Diluted earnings (loss) per share is computed by dividing the net income (loss) applicable to common  stock holders by the weighted average number of common shares outstanding plus the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued, using the treasury stock method. Potential common shares are excluded from the computation when their effect is antidilutive.

For the three and six months ended June 30, 2011 and 2010 the calculations of basic and diluted loss per share are the same because potential dilutive securities would have an anti-dilutive effect. The potentially dilutive securities consisted of the following as of:

	June 30,		June 30,
	2011		2010
Warrants		2,394,370		2,009,028
Series A Preferred Stock		186,484		186,484
Series B Preferred Stock		573,062		668,353
Options		930,000		651,666
Total		4,083,916		3,515,531

8

Recent accounting pronouncements

In May 2011, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2011-4, which amends the Fair Value Measurements Topic of the Accounting Standards Codification (ASC) to help achieve common fair value measurement and disclosure requirements in U.S. GAAP and IFRS.  ASU No. 2011-4 does not require additional fair value measurements and is not intended to establish valuation standards or affect valuation practices outside of financial reporting.  The ASU is effective for interim and annual periods beginning after December 15, 2011. The Company will adopt the ASU as required.  The ASU will affect the Company’s fair value disclosures, but will not affect the Company’s results of operations, financial condition or liquidity.

In June 2011, the FASB issued ASU No. 2011-5, which amends the Comprehensive Income Topic of the ASC.  The ASU eliminates the option to present the components of other comprehensive income as part of the statement of changes in shareholders’ equity, and instead requires consecutive presentation of the statement of net income and other comprehensive income either in a continuous statement of comprehensive income or in two separate but consecutive statements.  ASU No. 2011-5 is effective for interim and annual periods beginning after December 15, 2011.  The Company will adopt the ASU as required.  It will have no affect on the Company’s results of operations, financial condition or liquidity.

Other recent accounting pronouncements issued by the FASB (including its Emerging Issues Task Force), the AICPA, and the Securities Exchange Commission (the "SEC") did not or are not believed by management to have a material impact on the Company's present or future financial statements.

Concentrations

The Company’s cash balances on deposit with banks are guaranteed by the Federal Deposit Insurance Corporation up to $250,000. The Company may be exposed to risk for the amounts of funds held in one bank in excess of the insurance limit. In assessing the risk, the Company’s policy is to maintain cash balances with high quality financial institutions. The Company had cash balances in excess of the guarantee during the three and six months ended June 30, 2011.

During the three months ended June 30, 2011 and 2010, the Company had two customers, which accounted for approximately 30% and 10% of sales in 2011, and 32% and 10% of sales in 2010, respectively. During the six months ended June 30, 2011 and 2010, the Company had two customers, which accounted for approximately 30% and 12% of sales in 2011, and 32% and 12% of sales in 2010, respectively. No other customers accounted for more than 10% of sales in either year. As of June 30, 2011, the Company had accounts receivable due from a customer who comprised $549,000 (26%) of its total accounts receivable and as of December 31, 2010, the Company had accounts receivable due from three customers who comprised $199,000 (14%), $197,000 (14%), and $159,000 (11%), respectively, of its total accounts receivable.

Fair Value of Financial Instruments

The Company uses various inputs in determining the fair value of its investments and measures these assets on a recurring basis. Financial assets recorded at fair value in the balance sheets are categorized by the level of objectivity associated with the inputs used to measure their fair value. Authoritative guidance provided by the FASB defines the following levels directly related to the amount of subjectivity associated with the inputs to fair valuation of these financial assets:

Level 1—Quoted prices in active markets for identical assets or liabilities.

Level 2—Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly.

Level 3—Unobservable inputs based on the Company's assumptions.

The Company had no such assets or liabilities recorded to be valued on the basis above at June 30, 2011 or December 31, 2010

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2.      Inventory

Inventory consists of the following as of:

	June 30, 2011		December 31, 2010
Raw Materials and packaging	$	2,729,000	$	2,328,000
Finished Goods		1,849,000		2,227,000
	$	4,578,000	$	4,555,000

3.          Fixed Assets

Fixed assets are comprised of the following as of:

	June 30, 2011			December 31, 2010
Land	$	1,108,000		$	1,108,000
Building		1,694,000			1,551,000
Vehicles		320,000			320,000
Machinery and equipment		1,535,000			1,454,000
Office equipment		400,000			395,000
		5,057,000			4,828,000
Accumulated depreciation		(1,444,000	)		(1,178,000	)
	$	3,613,000		$	3,650,000

Machinery and equipment at June 30, 2011 and December 31, 2010 includes equipment held under capital leases of $226,000.  Accumulated depreciation on equipment held under capital leases was $76,000 and $53,000 at June 30, 2011 and December 31, 2010, respectively.

4.         Line of Credit

At June 30, 2011 and December 31, 2010, the aggregate amount outstanding under the line of credit agreement was $2,387,000 and $2,038,000 respectively, and the Company had approximately $180,000 of availability on this line of credit at June 30, 2011. Interest accrues and is paid monthly on outstanding loans under the credit facility at a rate equal to 18% per annum.  The line of credit is for $3,000,000, based on 80% of eligible accounts receivable and 50% of eligible inventory, with a maximum inventory advance of $1,500,000.  The agreement renews in November 2011.  The loan is secured by all of the business assets of the Company and is personally guaranteed by the principal shareholder and Chief Executive Officer.

5.  Capital Lease Commitments

The Company leases equipment for its brewery operations with an aggregate value of $226,000 under six non-cancelable capital leases.  Most of the leases are personally guaranteed by the Company’s Chief Executive Officer.   The future minimum lease payments under the capital leases as of June 30, 2011 are as follows:

	Periods Ending June 30,
	2012	$	67,000
	2013		67,000
	2014		67,000
	2015		16,000
Total minimum obligations			217,000
Less: Amounts representing interest			(50,000	)
Present value of minimum obligations			167,000
Less: Current portion			(43,000	)
Non-current portion		$	124,000

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6.         Long-term Financing Obligation

In 2009 the Company sold two buildings and its brewery equipment and concurrently entered into a long-term lease agreement for the same property and equipment. In connection with the lease the Company has the option to repurchase the buildings and brewery equipment from 12 months after the commencement date to the end of the lease term at the greater of the fair market value or an agreed upon amount. Since the lease contains a buyback provision and other related terms, the Company determined it had continuing involvement that did not warrant the recognition of a sale; therefore, the transaction has been accounted for as a long-term financing.  The proceeds from the sale, net of transaction costs, have been recorded as a financing obligation in the amount of $3,056,000. Monthly payments under the financing agreement are recorded as interest expense and a reduction in the financing obligation at an implicit rate of 9.9%. The financing obligation is personally guaranteed up to a limit of $150,000 by the principal shareholder and Chief Executive Officer.

In connection with the financing obligation, the Company issued an aggregate of 400,000 warrants to purchase its common stock at $1.20 per share for five years. The 400,000 warrants were valued at $752,000 and reflected as a debt discount, using the Black Scholes option pricing model. The following assumptions were utilized in valuing the 400,000 warrants: strike price of $2.10 to $2.25; term of 5 years; volatility of 91.36% to 110.9%; expected dividends 0%; and discount rate of 2.15% to 2.20%. The 400,000 warrants were recorded as valuation discount and are being amortized over 15 years, the term of the purchase option.  Amortization of valuation discount during the three months ended June 30, 2011 and 2010 was $13,000 in both years, and amortization of valuation discount during the six months ended June 30, 2011 and 2010 was $25,000 in both years

Long term financing obligation is comprised of the following as of:

	June 30, 2011			December 31, 2010
Financing obligation	$	2,975,000		$	3,000,000
Valuation discount		(651,000	)		(677,000	)
		2,324,000			2,323,000
Less current portion		(63,000	)		(55,000	)
Long term financing obligation	$	2,261,000		$	2,268,000

7. Stockholders’ Equity

Preferred Stock

Dividends accrue quarterly on the Series B Convertible Preferred Stock outstanding at the end of the quarter.  During the six months ended June 30, 2011, the Company accrued dividends of $21,000.  Dividends have been paid in common stock at the time of conversion of the Series B Convertible Preferred Stock into common stock.  During the six months ended June 30, 2011, 3,900 shares of Series B Convertible Preferred Stock were converted into 27,300 shares of common stock, in accordance with the original certificate of designation, and $2,000 of accrued dividends were paid on conversion, through the issuance of 1,326 shares of common stock. At June 30, 2011, the Company accrued a dividend for the Series A Convertible Preferred Stock of $23,000, or $0.50 per share, which shall be paid by the issuance of 11,451 shares of the Company’s common stock.

Common Stock

On February 3, 2011 the Company sold 304,880 shares of common stock at $2.46 per share for $750,000.  In connection with the sale, the Company granted to the investors warrants to purchase 121,952 shares of common stock for $2.77 for five years.  The Company paid an 8% placement agent fee of $60,000.  The Company received proceeds from the private placement, after deducting placement agent fees and offering expenses, of $672,000.  On March 25, 2011, a registration statement  registering  the common stock sold and the common stock underlying the accompanying warrants was declared effective by the Securities and Exchange Commission, in accordance with the registration rights agreement  entered into between the Company and the investors.

 During the six months ended June 30, 2011, the Company issued 34,112 shares of common stock at prices ranging from $1.99 to $2.69 per share with a value of $77,000 for services rendered.

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8.         Stock Based Compensation

Stock Options

During the six months ended June 30, 2011, the Company issued 130,000 options to employees at a weighted average exercise price of $2.29 per share, the market price on the grant dates.   Total stock-based compensation recognized on the Company’s statement of operations for the three and six months ended June 30, 2011 was $53,000 and $103,000, respectively, as compared to 2010 expense of $47,000 and $104,000, respectively.  As of June 30, 2011, the aggregate value of unvested options was $313,000, which will vest over an average period of three years.  There were no stock options exercised in the six months ended June 30, 2011.  Stock options granted under our equity incentive plans vest over 2 to 3 years from the date of grant, 1/2 and 1/3 per year, respectively; and generally expire 5 years from the date of grant.  We calculated the fair value of each option award on the date of grant using the Black-Scholes option pricing model.  The aggregate fair value of the options granted during the six months ended June 30, 2011 was $172,900.  The following assumptions were utilized in valuing the options: strike price of $2.25 to $2.43; term of 3 years; volatility of 90.4% to 92.4%; expected dividends 0%; and a discount rate of 2.04% to 2.16%.  The weighted average grant date fair value of options granted during the six months ended June 30, 2011 was $1.33.

The following table summarizes stock option activity for the six months ended June 30, 2011:

	Shares			Weighted-Average Exercise Price		Weighted-Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value
Outstanding at December 31, 2010		840,000		$	1.74
Granted		130,000			2.29
Exercised		-			-
Forfeited or expired		(40,000	)		2.02
Outstanding at June 30, 2011		930,000		$	1.80		3.1	$	595,000
Exercisable at June 30, 2011		516,666		$	1.71		2.5	$	510,000

The aggregate intrinsic value was calculated as the difference between the market price and the exercise price of the Company’s common stock, which was $2.05 as of June 30, 2011.

The following table summarizes information about stock options at June 30, 2011:

		Options Outstanding at June 30, 2011						Options Exercisable at June 30, 2011
Range of Exercise Price		Number of Shares Outstanding		Weighted Average Remaining Contractual Life (years)		Weighted Average Exercise Price		Number of Shares Exercisable		Weighted Average Exercise Price
	$0.01 - $1.99		525,000		2.6	$	0.92		433,333	$	0.87
	$2.00 - $4.99		355,000		4.1	$	2.30		33,333	$	3.82
	$5.00 - $6.99		-		-		-		-		-
	$7.00 - $8.50		50,000		0.9	$	7.55		50,000	$	7.55
			930,000						516,666

Stock Warrants

On February 3, 2011, the Company granted warrants in connection with a placement of 304,880 shares of its common stock to purchase 121,952 shares of common stock for $2.77 for a term of five years.  In connection with the same placement, the Company also granted warrants to purchase 24,390 shares of common stock to a dealer-manager at a price of $3.075 for five years.  In February 2011, 11,000 warrants were exercised at a price of $2.25 per share resulting in proceeds to the Company of $25,000.

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On April 8, 2011, the Company granted to a consultant 250,000 warrants to purchase common stock at a price of $3.00 for five years.  The warrants vest monthly over 24 months.  During the six months ended June 30, 2011, 31,251 of such warrants vested, resulting in expense of $26,000.

The following table summarizes stock warrant activity for the six months ended June 30, 2011:

	Shares			Weighted-Average Exercise Price		Weighted-Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value
Outstanding at December 31, 2010		2,009,028		$	4.68
Granted		396,342		$	2.93
Exercised		(11,000	)	$	2.25
Forfeited or expired		-			-
Outstanding at June 30, 2011		2,394,370		$	4.41		2.3	$	490,000
Exercisable at June 30, 2011		1,951,230		$	4.87		2.0	$	350,000

The aggregate intrinsic value was calculated as the difference between the market price and the exercise price of the Company’s common stock, which was $2.05 as of June 30, 2011.

9. Subsequent Events

On July 18, 2011 the Company issued 5,663 shares of its common stock as payment for services valued at $11,500.  The shares were issued at a price of $2.03 per share.  On July 14, 2011, 98 shares of Series B Preferred Stock were exchanged for 736 shares of common stock.  In July 2011, the Company entered into lease agreements for various equipment at a value of $67,000 with monthly payments of $1,680 through June 2016.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our financial statements and the related notes appearing elsewhere in this report. This discussion and analysis may contain forward-looking statements based on assumptions about our future business.

Overview

The results for the three and six months ended June 30, 2011 reflect significant sales increases resulting from both price increases as well as volume increases in all major items sold.  Cost increases on ingredients and packaging have generally leveled out from the rapid advances experienced in late 2010.  The net result is that our margins are holding relatively steady in 2011 overall, from those in the prior year period.  Sales of our new Virgil’s ZERO line are gaining traction, as a result of promotional activities earlier in the year, with sales increases of approximately 45% during the six months ended June 30, 2011 over the prior period.  As we proceed through the second half of 2011, we believe that we will continue to experience double digit growth in the sales of our branded business, as well as significant increases to our private label business which occurs largely in the fourth quarter.  Our Los Angeles plant utilization and efficiency are starting to show improvements that will result in future cost savings and we are pressing hard to reduce other key components of our costs of goods sold.  Despite our sales increases, we have not added to our administration and operations staffing and we believe that we will not need to add significant additional staffing in the foreseeable future.

Results of Operations

Three months ended June 30, 2011 Compared to Three months ended June 30, 2010

Sales

Sales of $6,191,000 for the three months ended June 30, 2011 represented an increase of 26% from $4,905,000 in the prior year same period.  Private label sales were $569,000 during the three months, an increase of $397,000 from the same period in 2010.  Branded sales increased by 19% in the quarter, reflecting strong increases in all of our primary products. The number of grocery chains carrying our branded products is increasing and we are actively marketing to our existing customers with an improving effect on per store sales.

Cost of Tangible Goods Sold

Cost of tangible goods sold consists of the costs of raw materials and packaging utilized in the manufacture of products, co-packing fees, repacking fees, in-bound freight charges, as well as certain internal transfer costs.  The total cost of $3,762,000 for the three months ended June 30, 2011 decreased, as a percentage of sales, to 61% as compared to 62% of sales in the prior year.  We have experienced increases in certain key ingredient costs, however; we have also made selective price increases to offset costs of ingredients and packaging.

Cost of Goods Sold – Idle Capacity

Cost of goods sold – idle capacity consists of direct production costs in excess of charges allocated to finished goods. Our charges for labor and overhead allocated to our finished goods are determined on a market cost basis.  Plant costs include labor costs, production supplies, repairs and maintenance, and inventory write-off.  Plant costs in excess of production allocations are expensed in the period incurred rather than added to the cost of finished goods.  The increase in idle capacity expenses to $493,000 in the three months ended June 30, 2011, from $314,000 in the prior year, is primarily due to increases in payroll, workers compensation insurance and depreciation expense.  The cost trends for our plant are favorable, with decreases each month in overtime, with improved efficiencies in staffing and shift management.

Gross Profit

Our gross profit of $1,936,000 in the three months ended June 30, 2011 represents an overall gross profit as a percentage of sales of 31%, as compared to 31% in the 2010 same period. Our gross margins on 12 ounce bottled beverages sold increased by approximately 3% in the three months ended June 30, 2011, as compared to the prior year.  This improvement was offset by increases in the cost of goods sold – idle capacity as described above.

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Delivery and Handling Expenses

Delivery and handling expenses consist of delivery costs to customers and warehouse costs incurred for handling our finished goods after production.  Delivery costs increased to $544,000 in the three months ended June 30, 2011 from $360,000 in 2010.  The increase is due to higher sales, increased freight costs and increased inventory costs.

Selling and marketing expenses

Selling and marketing expenses consist primarily of direct charges for staff compensation costs, advertising, sales promotion, marketing and trade shows. Selling and marketing costs increased overall to $601,000 in the three months ended June 30, 2011 from $538,000 in 2010.  The $63,000 increase is primarily due to increased compensation and travel costs of $63,000.

We have recently increased our sales staff by several members in 2011, as compared to last year; with our overall sales costs as a percentage of revenues falling as we gain economies of scale.

General and Administrative Expenses

General and administrative expenses consist primarily of the cost of executive, administrative, and finance personnel, as well as professional fees. General and administrative expenses during the three months ended June 30, 2011 were $676,000, approximately the same as the same period of 2010.  Compensation costs increased by $39,000, offset by decreases in facilities costs and professional consulting costs.

We believe that our existing executive and administrative staffing levels are sufficient to allow for moderate growth without the need to add personnel and related costs for the foreseeable future.

Loss from Operations

We generated income from operations of $115,000 in the three months ended June 30, 2011, as compared to a loss of $41,000 in the same period of 2010.  The improvement of $156,000 is primarily due to increased sales and margin contribution.

Interest Expense

Interest expense increased to $170,000 in the three months ended June 30, 2011, compared to interest expense of $123,000 in the same period of 2010.  The increase is due to increased borrowing under a line of credit agreement with GemCap Lending I, LLC, secured primarily by our inventory and accounts receivable.

Modified EBITDA

The Company defines modified EBITDA (a non-GAAP measurement) as net loss before interest, taxes, depreciation and amortization, and non-cash expense for securities.  Other companies may calculate modified EBITDA differently.  Management believes that the presentation of modified EBITDA provides a measure of performance that approximates cash flow before interest expense, and is meaningful to investors.

MODIFIED EBITDA SCHEDULE

	Three months ended June 30,
	2011			2010
	(unaudited)			(unaudited)
Net loss	$	(55,000	)	$	(164,000	)
Modified EBITDA adjustments:
Depreciation and amortization		165,000			156,000
Interest expense		170,000			123,000
Stock option and warrant compensation		80,000			47,000
Other stock compensation for services		35,000			48,000
Total EBITDA adjustments		450,000			374,000
Modified EBITDA (unaudited)	$	395,000		$	210,000

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Six months ended June 30, 2011 Compared to Six months ended June 30, 2010

Sales

Sales of $11,331,000 for the six months ended June 30, 2011 represented an increase of 27% from $8,917,000 in the prior year same period.  Private label sales were $858,000 during the six months, an increase of $550,000 from the same period in 2010.  Branded sales increased by 24% in the six months ended June 30, 2011, from the prior year period, reflecting strong increases in all of our primary products. The number of grocery chains carrying our branded products is increasing and we are actively marketing to our existing customers with an improving effect on per store sales.

Cost of Tangible Goods Sold

Cost of tangible goods sold consists of the costs of raw materials and packaging utilized in the manufacture of products, co-packing fees, repacking fees, in-bound freight charges, as well as certain internal transfer costs.  The total cost of $7,083,000 for the six months ended June 30, 2011 increased, as a percentage of sales, to 63% as compared to 61% of sales in the prior year.  We have experienced increases in certain key ingredient costs, however; we have also made selective price increases to offset costs of ingredients and packaging.

Cost of Goods Sold – Idle Capacity

Cost of goods sold – idle capacity consists of direct production costs in excess of charges allocated to finished goods. Our charges for labor and overhead allocated to our finished goods are determined on a market cost basis.  Plant costs include labor costs, production supplies, repairs and maintenance, and inventory write-off.  Plant costs in excess of production allocations are expensed in the period incurred rather than added to the cost of finished goods.  The increase in idle capacity expenses to $895,000 in the six months ended June 30, 2011, from $555,000 in the prior year, is primarily due to increases in payroll, workers compensation insurance and depreciation expense.  The cost trends for our plant are favorable, with decreases each month in overtime, with improved efficiencies in staffing and shift management.

Gross Profit

Our gross profit of $3,353,000 in the six months ended June 30, 2011 represents an overall gross profit as a percentage of sales of 30%, as compared to 33% in the 2010 same period.  Approximately 2% of this gross profit margin decrease is due to an increase in promotional programs during the quarter ended March 31, 2011 for certain retail customers and products, which is a deduction from sales.  We had the opportunity to participate in a national promotion with a large chain, and we also opened up several markets with new mainstream DSD distributors.  Our gross margins on 12 ounce bottled beverages increased by approximately 1% in the six months ended June 30, 2011, as compared to the prior year.  This improvement was offset by increases in the cost of goods sold – idle capacity as described above.

Delivery and Handling Expenses

Delivery and handling expenses consist of delivery costs to customers and warehouse costs incurred for handling our finished goods after production.  Delivery costs increased to $932,000 in the six months ended June 30, 2011 from $677,000 in 2010.  The increase is due to higher sales, increased freight costs and increased inventory costs.

Selling and marketing expenses

Selling and marketing expenses consist primarily of direct charges for staff compensation costs, advertising, sales promotion, marketing and trade shows. Selling and marketing costs increased overall to $1,181,000 in the six months ended June 30, 2011 from $1,062,000 in 2010.  The $119,000 increase is primarily due to increased compensation and travel costs of $140,000, offset partially by decreases in facilities related costs.

We have recently increased our sales staff by several members in 2011, as compared to last year; with our overall sales costs as a percentage of revenues falling as we gain economies of scale.

General and Administrative Expenses

General and administrative expenses consist primarily of the cost of executive, administrative, and finance personnel, as well as professional fees. General and administrative expenses during the six months ended June 30, 2011 were $1,331,000, approximately the same as the same period of 2010.  Compensation costs increased by $31,000, offset by decreases in facilities costs and professional consulting costs.

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We believe that our existing executive and administrative staffing levels are sufficient to allow for moderate growth without the need to add personnel and related costs for the foreseeable future.

Loss from Operations

Loss from operations of $91,000 in the six months ended June 30, 2011, as compared to a loss of $151,000 in the same period of 2010.  The improvement of $60,000 is primarily due to increased sales and margin contribution.

Interest Expense

Interest expense increased to $329,000 in the six months ended June 30, 2011, compared to interest expense of $272,000 in the same period of 2010.  The increase is due to increased borrowing under a line of credit agreement with GemCap Lending I, LLC, secured primarily by our inventory and accounts receivable.

Modified EBITDA

The Company defines modified EBITDA (a non-GAAP measurement) as net loss before interest, taxes, depreciation and amortization, and non-cash expense for securities.  Other companies may calculate modified EBITDA differently.  Management believes that the presentation of modified EBITDA provides a measure of performance that approximates cash flow before interest expense, and is meaningful to investors.

MODIFIED EBITDA SCHEDULE

	Six months ended June 30,
	2011			2010
	(unaudited)			(unaudited)
Net loss	$	(420,000	)	$	(423,000	)
Modified EBITDA adjustments:
Depreciation and amortization		308,000			305,000
Interest expense		329,000			272,000
Stock option and warrant compensation		129,000			104,000
Other stock compensation for services		77,000			84,000
Total EBITDA adjustments		843,000			765,000
Modified EBITDA (unaudited)	$	423,000		$	342,000

Liquidity and Capital Resources

As of June 30, 2011, we had stockholders equity of $4,583,000 and we had working capital of $2,297,000, compared to stockholders equity of $4,142,000 and working capital of $1,830,000 at December 31, 2010. Cash and cash equivalents were $1,114,000 as of June 30, 2011, as compared to $1,084,000 at December 31, 2010. The increase in our working capital of $467,000 was primarily a result of our sale of our equity securities, offset by losses from operations, before depreciation and other non-cash expenses.

Our increase in cash and cash equivalents to $1,114,000 at June 30, 2011 compared to $1,084,000 at December 31, 2010 was primarily a result of cash used in operating activities, primarily for increases in accounts receivable and inventory prepayments that are related to our overall increases in ongoing revenues.  Such cash used in operations was offset primarily by sales of equity securities. In addition to our cash position on June 30, 2011, we had availability under our line of credit of approximately $180,000.

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On February 4, 2011, we sold 304,880 shares of our common stock and 121,952 warrants for $750,000.  We paid $78,000 in expenses in connection with the transaction.  The net proceeds are being used for working capital.  We also gained $25,000 through the exercise of warrants.

During the six months ended June 30, 2011, we invested $229,000 in plant improvements.  We are upgrading the facilities as well as adding new equipment to our production line that will increase our flexibility in product offerings and increase our plant performance.

Our senior revolver facility is for $3,000,000, based on 80% of eligible accounts receivable and 50% of eligible inventory, with a maximum inventory advance of $1,500,000.  The line of credit bears interest of 18% per annum.  At June 30, 2011, the outstanding line of credit was $2,387,000, with $180,000 available based on the collateral formula.

We believe that the Company currently has the necessary working capital to support existing operations through 2011. Our primary capital source will be cash flow from operations as we gain profitability in 2011.  If our sales goals do not materialize as planned, we believe that the Company can become leaner and our costs can be managed to produce profitable operations.  Historically, we have financed our operations primarily through private sales of common stock, preferred stock, convertible debt, a line of credit from a financial institution, and cash generated from operations.

We may not generate sufficient revenues from product sales in the future to achieve profitable operations. If we are not able to achieve profitable operations at some point in the future, we eventually may have insufficient working capital to maintain our operations as we presently intend to conduct them or to fund our expansion and marketing and product development plans. In addition, our losses may increase in the future as we expand our manufacturing capabilities and fund our marketing plans and product development. These losses, among other things, have had and may continue to have an adverse effect on our working capital, total assets and stockholders’ equity. If we are unable to achieve profitability, the market value of our common stock would decline and there would be a material adverse effect on our financial condition.

If we continue to suffer losses from operations, our working capital may be insufficient to support our ability to expand our business operations as rapidly as we would deem necessary at any time, unless we are able to obtain additional financing. There can be no assurance that we will be able to obtain such financing on acceptable terms, or at all. If adequate funds are not available or are not available on acceptable terms, we may not be able to pursue our business objectives and would be required to reduce our level of operations, including reducing infrastructure, promotions, personnel and other operating expenses. These events could adversely affect our business, results of operations and financial condition.  If adequate funds are not available or if they are not available on acceptable terms, our ability to fund the growth of our operations, take advantage of opportunities, develop products or services or otherwise respond to competitive pressures, could be significantly limited.

Critical Accounting Policies and Estimates

Our financial statements are prepared in accordance with accounting principles generally accepted in the United States of America, or GAAP. GAAP requires us to make estimates and assumptions that affect the reported amounts in our financial statements including various allowances and reserves for accounts receivable and inventories, the estimated lives of long-lived assets and trademarks and trademark licenses, as well as claims and contingencies arising out of litigation or other transactions that occur in the normal course of business. The following summarize our most significant accounting and reporting policies and practices:

Revenue Recognition.  Revenue is recognized on the sale of a product when the product is shipped, which is when the risk of loss transfers to our customers, and collection of the receivable is reasonably assured.  A product is not shipped without an order from the customer and credit acceptance procedures performed.  The allowance for returns is regularly reviewed and adjusted by management based on historical trends of returned items. Amounts paid by customers for shipping and handling costs are included in sales. The Company reimburses its wholesalers and retailers for promotional discounts, samples and certain advertising and promotional activities used in the promotion of the Company’s products. The accounting treatment for the reimbursements for samples and discounts to wholesalers results in a reduction in the net revenue line item. Reimbursements to wholesalers and retailers for certain advertising activities are included in selling and marketing expenses.

Cost of Tangible Goods Sold - Cost of tangible goods sold consists of the costs of raw materials utilized in the manufacture of products, co-packing fees, repacking fees, in-bound freight charges, as well as certain internal transfer costs. Raw materials account for the largest portion of the cost of sales. Raw materials include cans, bottles, other containers, ingredients and packaging materials.

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Cost of goods sold – Idle Capacity - Cost of goods sold – idle capacity consists of direct production costs in excess of charges allocated to finished goods. Our charges for labor and overhead allocated to our finished goods are determined on a cost basis.  Plant costs include labor costs, production supplies, repairs and maintenance, and inventory write-off.  Plant costs in excess of production allocations are expensed in the period incurred.

Delivery and Handling Expenses - Delivery and handling costs that are incurred to move finished goods from our sales distribution centers to customer locations are included in delivery costs in our statements of income, as well as warehousing expenses after manufacture. Our customers do not pay us separately for shipping and handling costs related to finished goods.

Trademark License and Trademarks.  We own trademarks that we consider material to our business. Three of our material trademarks are registered trademarks in the U.S. Patent and Trademark Office: Virgil’s ®, Reed’s Original Ginger Brew All-Natural Jamaican Style Ginger Ale ® and Tianfu China Natural Soda ®. Registrations for trademarks in the United States will last indefinitely as long as we continue to use and police the trademarks and renew filings with the applicable governmental offices. We have not been challenged in our right to use any of our material trademarks in the United States.

We account for these items in accordance with FASB guidance; we do not amortize indefinite-lived trademark licenses and trademarks.

In accordance with FASB guidance, we evaluate our non-amortizing trademark license and trademarks quarterly for impairment. We measure impairment by the amount that the carrying value exceeds the estimated fair value of the trademark license and trademarks. The fair value is calculated by reviewing net sales of the various beverages and applying industry multiples. Based on our quarterly impairment analysis the estimated fair values of trademark license and trademarks exceeded the carrying value and no impairments were identified during the six months ended June 30, 2011.

Long-Lived Assets. Our management regularly reviews property, equipment and other long-lived assets, including identifiable amortizing intangibles, for possible impairment. This review occurs quarterly or more frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable. If there is indication of impairment of property and equipment or amortizable intangible assets, then management prepares an estimate of future cash flows (undiscounted and without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its estimated fair value. The fair value is estimated at the present value of the future cash flows discounted at a rate commensurate with management’s estimates of the business risks. Quarterly, or earlier, if there is indication of impairment of identified intangible assets not subject to amortization, management compares the estimated fair value with the carrying amount of the asset. An impairment loss is recognized to write down the intangible asset to its fair value if it is less than the carrying amount. Preparation of estimated expected future cash flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected future conditions. No impairments were identified during the six months ended June 30, 2011.

Management believes that the accounting estimate related to impairment of our long lived assets, including our trademark license and trademarks, is a “critical accounting estimate” because: (1) it is highly susceptible to change from period to period because it requires management to estimate fair value, which is based on assumptions about cash flows and discount rates; and (2) the impact that recognizing an impairment would have on the assets reported on our balance sheet, as well as net income, could be material. Management’s assumptions about cash flows and discount rates require significant judgment because actual revenues and expenses have fluctuated in the past and we expect they will continue to do so.

In estimating future revenues, we use internal budgets. Internal budgets are developed based on recent revenue data for existing product lines and planned timing of future introductions of new products and their impact on our future cash flows.

Accounts Receivable. We evaluate the collectability of our trade accounts receivable based on a number of factors. In circumstances where we become aware of a specific customer’s inability to meet its financial obligations to us, a specific reserve for bad debts is estimated and recorded which reduces the recognized receivable to the estimated amount our management believes will ultimately be collected. In addition to specific customer identification of potential bad debts, bad debt charges are recorded based on our historical losses and an overall assessment of past due trade accounts receivable outstanding. 

Inventories.  Inventories are stated at the lower of cost to purchase and/or manufacture the inventory or the current estimated market value of the inventory. We regularly review our inventory quantities on hand and record a provision for excess and obsolete inventory based primarily on our estimated forecast of product demand and/or our ability to sell the product(s) concerned and production requirements. Demand for our products can fluctuate significantly. Factors that could affect demand for our products include unanticipated changes in consumer preferences, general market conditions or other factors, which may result in cancellations of advance orders or a reduction in the rate of reorders placed by customers. Additionally, our management’s estimates of future product demand may be inaccurate, which could result in an understated or overstated provision required for excess and obsolete inventory.

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Stock-Based Compensation. We periodically issue stock options and warrants to employees and non-employees in non-capital raising transactions for services and for financing costs. The Company accounts for stock option and warrant grants issued and vesting to employees based on FASB ASC Topic 718 “Compensation – Stock Compensation”, whereas the award is measured at its fair value at the date of grant and is amortized ratably over the vesting period. We account for stock option and warrant grants issued and vesting to non-employees in accordance with FASB ASC Topic 505 “Equity” whereby the fair value of the stock compensation is based on the measurement date as determined at either (a) the date at which a performance commitment is reached, or (b) at the date at which the necessary performance to earn the equity instrument is complete.

We estimate the fair value of stock options using the Black-Scholes option-pricing model, which was developed for use in estimating the fair value of options that have no vesting restrictions and are fully transferable. This model requires the input of subjective assumptions, including the expected price volatility of the underlying stock and the expected life of stock options. Projected data related to the expected volatility of stock options is based on the historical volatility of the trading prices of the Company’s common stock and the expected life of stock options is based upon the average term and vesting schedules of the options. Changes in these subjective assumptions can materially affect the fair value of the estimate, and therefore the existing valuation models do not provide a precise measure of the fair value of our employee stock options.

We believe there have been no significant changes, during the three month period ended June 30, 2011, to the items disclosed as critical accounting policies and estimates in Management's Discussion and Analysis of Financial Condition and Results of Operations in the Company’s Annual Report on Form 10-K for the year ended December 31, 2010.

Recent Accounting Pronouncements

In May 2011, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2011-4, which amends the Fair Value Measurements Topic of the Accounting Standards Codification (ASC) to help achieve common fair value measurement and disclosure requirements in U.S. GAAP and IFRS.  ASU No. 2011-4 does not require additional fair value measurements and is not intended to establish valuation standards or affect valuation practices outside of financial reporting.  The ASU is effective for interim and annual periods beginning after December 15, 2011. The Company will adopt the ASU as required.  The ASU will affect the Company’s fair value disclosures, but will not affect the Company’s results of operations, financial condition or liquidity.

In June 2011, the FASB issued ASU No. 2011-5, which amends the Comprehensive Income Topic of the ASC.  The ASU eliminates the option to present the components of other comprehensive income as part of the statement of changes in shareholders’ equity, and instead requires consecutive presentation of the statement of net income and other comprehensive income either in a continuous statement of comprehensive income or in two separate but consecutive statements.  ASU No. 2011-5 is effective for interim and annual periods beginning after December 15, 2011.  The Company will adopt the ASU as required.  It will have no affect on the Company’s results of operations, financial condition or liquidity.

Other recent accounting pronouncements issued by the FASB (including its Emerging Issues Task Force), the AICPA, and the Securities Exchange Commission (the "SEC") did not or are not believed by management to have a material impact on the Company's present or future consolidated financial statements.

Item 3.  Quantitative and Qualitative Disclosures About Market Risk.

A smaller reporting company is not required to provide the information required by this Item.

Item 4.  Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our Chief Executive Officer and our Chief Financial Officer, we conducted an evaluation of our disclosure controls and procedures, as such term is defined under Securities and Exchange Act of 1934 Rules 13a-15(f). Based on this evaluation, our Chief Executive Officer and our Chief Financial Officer concluded that the Company’s disclosure controls and procedures were effective as of June 30, 2011.

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Changes in Internal Control Over Financial Reporting

There have been no changes in the Company’s internal control over financial reporting during the three months ended June 30, 2011 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

PART II – OTHER INFORMATION

Item 1.  Legal Proceedings

We are subject to various legal proceedings from time to time in the ordinary course of business, none of which are required to be disclosed under this Item 1.

 Item 1A.  Risk Factors

A smaller reporting company is not required to provide the information required by this Item.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

During the three months ended June 30, 2011, the Company issued 16,617 shares of common stock for services at prices of $1.99 to $2.15 per share with a value of $34,000.  Such issuances are exempt from registration under Section 4(2) of the Securities Act of 1933, as amended, on the basis of each recipient’s pre-existing relationship with the Company and the fact that no public offering was involved.

On April 8, 2011, the Company granted to a consultant 250,000 warrants to purchase common stock at a price of $3.00 for five years.  The warrants vest monthly over 24 months.  During the three months ended June 30, 2011, 31,251 of such warrants vested, resulting in expense of $26,000.

Item 3.  Defaults Upon Senior Securities

None

Item 4.  [REMOVED AND RESERVED]

Item 5.  Other Information

None

Item 6. Exhibits

Exhibit No.	Description
31.1	Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*
31.2	Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*
32.1	Certification of Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*
32.2	Certification of Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.*
101.INS	XBRL Exhibit *
101.SCH	XBRL Exhibit *
101.CAL	XBRL Exhibit *
101.DEF	XBRL Exhibit *
101.LAB	XBRL Exhibit *
101.PRE	XBRL Exhibit *

____________

*filed herewith

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	Reed’s, Inc. (Registrant)
Date:   August 11, 2011	/s/ Christopher J. Reed
	Christopher J.  Reed
	President and Chief Executive Officer
	(Principal Executive Officer)
Date:  August 11, 2011	/s/ James Linesch James Linesch
	Chief Financial Officer (Principal Financial Officer)

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EX-31.1

EXHIBIT 31.1

CERTIFICATION

I, Christopher J. Reed, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Reed’s, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting.

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 11, 2011 /s/ Christopher J. Reed Christopher J. Reed Chief Executive Officer (Principal Executive Officer)

EX-31.2

EXHIBIT 31.2

CERTIFICATION

I, James Linesch, certify that:

1. I have reviewed this quarterly report on Form 10-Q of Reed’s, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting.

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 11, 2011 /s/ James Linesch James Linesch Chief Financial Officer (Principal Financial Officer)

EX-32.1

EXHIBIT 32.1

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Reed’s, Inc. (the “Company”) on Form 10-Q for the period ending June 30, 2011 as filed with the U.S. Securities and Exchange Commission on the date hereof (the "Report"), I, Christopher J. Reed, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Dated: August 11, 2011

/s/ Christopher J. Reed

Christopher J. Reed

Chief Executive Officer

(Principal Executive Officer)

EX-32.2

EXHIBIT 32.2

CERTIFICATION PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Reed’s, Inc. (the "Company") on Form 10-Q for the period ending June 30, 2011 as filed with the U.S. Securities and Exchange Commission on the date hereof (the "Report"), I, James Linesch, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Dated: August 11, 2011

/s/ James Linesc

James Linesch

Chief Financial Officer

(Principal Financial Officer)

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CONDENSED BALANCE SHEETS (Parentheticals) (USD $)	Jun. 30, 2011	Dec. 31, 2010
Allowance for Doubtful Accounts and returns and discounts (in Dollars)	$ 105,000	$ 105,000
Accumulated Depreciation (in Dollars)	1,444,000	1,178,000
Accumulated Amortization, deferred financing fees (in Dollars)	25,000	8,000
Discount, long term financing obligation (in Dollars)	$ 651,000	$ 677,000
(in Dollars per share)	$ 10.00	$ 10.00
Common stock par value (in Dollars per share)	$ 0.0001	$ 0.0001
Common stock, shares authorized	19,500,000	19,500,000
Common stock, shares issued	10,824,708	10,446,090
Common stock, shares outstanding	10,824,708	10,446,090
Series A Preferred Stock [Member]
Preferred stock shares authorized	500,000	500,000
Preferred stock shares issued	46,621	46,621
Preferred stock shares outstanding	46,621	46,621
Series B Preferred Stock [Member]
Preferred stock shares authorized	500,000	500,000
Preferred stock shares issued	81,866	85,766
Preferred stock shares outstanding	81,866	85,766
(in Dollars per share)	$ 10	$ 10

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CONDENSED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010
Sales	$ 6,191,000	$ 4,905,000	$ 11,331,000	$ 8,917,000
Cost of tangible goods sold	3,762,000	3,062,000	7,083,000	5,450,000
Cost of goods sold – idle capacity	493,000	314,000	895,000	555,000
Gross profit	1,936,000	1,529,000	3,353,000	2,912,000
Operating expenses:
Delivery and handling expenses	544,000	360,000	932,000	677,000
Selling and marketing expense	601,000	538,000	1,181,000	1,062,000
General and administrative expense	676,000	672,000	1,331,000	1,324,000
Total operating expenses	1,821,000	1,570,000	3,444,000	3,063,000
Income (loss) from operations	115,000	(41,000)	(91,000)	(151,000)
Interest expense	(170,000)	(123,000)	(329,000)	(272,000)
Net loss	(55,000)	(164,000)	(420,000)	(423,000)
Preferred stock dividends	(33,000)	(36,000)	(44,000)	(50,000)
Net loss attributable to common stockholders	$ (88,000)	$ (200,000)	$ (464,000)	$ (473,000)
Loss per share available to common stockholders, basic and diluted (in Dollars per share)	$ (0.01)	$ (0.02)	$ (0.04)	$ (0.05)
Weighted average number of shares outstanding - basic and diluted (in Shares)	10,818,170	10,215,185	10,719,256	10,025,991

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Document And Entity Information (USD $)	6 Months Ended
	Jun. 30, 2011	Aug. 02, 2011	Jun. 30, 2010
Document and Entity Information [Abstract]
Entity Registrant Name	REEDS INC
Document Type	10-Q
Current Fiscal Year End Date	--12-31
Entity Common Stock, Shares Outstanding		10,831,107
Entity Public Float			$ 21,153,000
Amendment Flag	false
Entity Central Index Key	0001140215
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Filer Category	Smaller Reporting Company
Entity Well-known Seasoned Issuer	No
Document Period End Date	Jun. 30, 2011
Document Fiscal Year Focus	2011
Document Fiscal Period Focus	Q2

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6. Long-term Financing Obligation

6 Months Ended

Jun. 30, 2011

Long-term Debt [Text Block]

6.         Long-term Financing Obligation

In 2009 the Company sold two buildings and its brewery equipment and concurrently entered into a long-term lease agreement for the same property and equipment. In connection with the lease the Company has the option to repurchase the buildings and brewery equipment from 12 months after the commencement date to the end of the lease term at the greater of the fair market value or an agreed upon amount. Since the lease contains a buyback provision and other related terms, the Company determined it had continuing involvement that did not warrant the recognition of a sale; therefore, the transaction has been accounted for as a long-term financing.  The proceeds from the sale, net of transaction costs, have been recorded as a financing obligation in the amount of $3,056,000. Monthly payments under the financing agreement are recorded as interest expense and a reduction in the financing obligation at an implicit rate of 9.9%. The financing obligation is personally guaranteed up to a limit of $150,000 by the principal shareholder and Chief Executive Officer.

In connection with the financing obligation, the Company issued an aggregate of 400,000 warrants to purchase its common stock at $1.20 per share for five years. The 400,000 warrants were valued at $752,000 and reflected as a debt discount, using the Black Scholes option pricing model. The following assumptions were utilized in valuing the 400,000 warrants: strike price of $2.10 to $2.25; term of 5 years; volatility of 91.36% to 110.9%; expected dividends 0%; and discount rate of 2.15% to 2.20%. The 400,000 warrants were recorded as valuation discount and are being amortized over 15 years, the term of the purchase option.  Amortization of valuation discount during the three months ended June 30, 2011 and 2010 was $13,000 in both years, and amortization of valuation discount during the six months ended June 30, 2011 and 2010 was $25,000 in both years

Long term financing obligation is comprised of the following as of:

	June 30, 2011			December 31, 2010
Financing obligation	$	2,975,000		$	3,000,000
Valuation discount		(651,000	)		(677,000	)
		2,324,000			2,323,000
Less current portion		(63,000	)		(55,000	)
Long term financing obligation	$	2,261,000		$	2,268,000

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2. Inventory

6 Months Ended

Jun. 30, 2011

Inventory Disclosure [Text Block]

2.      Inventory

Inventory consists of the following as of:

	June 30, 2011		December 31, 2010
Raw Materials and packaging	$	2,729,000	$	2,328,000
Finished Goods		1,849,000		2,227,000
	$	4,578,000	$	4,555,000

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8. Stock Based Compensation

6 Months Ended

Jun. 30, 2011

Disclosure of Compensation Related Costs, Share-based Payments [Text Block]

8.         Stock Based Compensation

Stock Options

During the six months ended June 30, 2011, the Company issued 130,000 options to employees at a weighted average exercise price of $2.29 per share, the market price on the grant dates.   Total stock-based compensation recognized on the Company’s statement of operations for the three and six months ended June 30, 2011 was $53,000 and $103,000, respectively, as compared to 2010 expense of $47,000 and $104,000, respectively.  As of June 30, 2011, the aggregate value of unvested options was $313,000, which will vest over an average period of three years.  There were no stock options exercised in the six months ended June 30, 2011.  Stock options granted under our equity incentive plans vest over 2 to 3 years from the date of grant, 1/2 and 1/3 per year, respectively; and generally expire 5 years from the date of grant.  We calculated the fair value of each option award on the date of grant using the Black-Scholes option pricing model.  The aggregate fair value of the options granted during the six months ended June 30, 2011 was $172,900.  The following assumptions were utilized in valuing the options: strike price of $2.25 to $2.43; term of 3 years; volatility of 90.4% to 92.4%; expected dividends 0%; and a discount rate of 2.04% to 2.16%.  The weighted average grant date fair value of options granted during the six months ended June 30, 2011 was $1.33.

The following table summarizes stock option activity for the six months ended June 30, 2011:

	Shares			Weighted-Average Exercise Price		Weighted-Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value
Outstanding at December 31, 2010		840,000		$	1.74
Granted		130,000			2.29
Exercised		-			-
Forfeited or expired		(40,000	)		2.02
Outstanding at June 30, 2011		930,000		$	1.80		3.1	$	595,000
Exercisable at June 30, 2011		516,666		$	1.71		2.5	$	510,000

The aggregate intrinsic value was calculated as the difference between the market price and the exercise price of the Company’s common stock, which was $2.05 as of June 30, 2011.

The following table summarizes information about stock options at June 30, 2011:

		Options Outstanding at June 30, 2011						Options Exercisable at June 30, 2011
Range of Exercise Price		Number of Shares Outstanding		Weighted Average Remaining Contractual Life (years)		Weighted Average Exercise Price		Number of Shares Exercisable		Weighted Average Exercise Price
	$0.01 - $1.99		525,000		2.6	$	0.92		433,333	$	0.87
	$2.00 - $4.99		355,000		4.1	$	2.30		33,333	$	3.82
	$5.00 - $6.99		-		-		-		-		-
	$7.00 - $8.50		50,000		0.9	$	7.55		50,000	$	7.55
			930,000						516,666

Stock Warrants

On February 3, 2011, the Company granted warrants in connection with a placement of 304,880 shares of its common stock to purchase 121,952 shares of common stock for $2.77 for a term of five years.  In connection with the same placement, the Company also granted warrants to purchase 24,390 shares of common stock to a dealer-manager at a price of $3.075 for five years.  In February 2011, 11,000 warrants were exercised at a price of $2.25 per share resulting in proceeds to the Company of $25,000.

On April 8, 2011, the Company granted to a consultant 250,000 warrants to purchase common stock at a price of $3.00 for five years.  The warrants vest monthly over 24 months.  During the six months ended June 30, 2011, 31,251 of such warrants vested, resulting in expense of $26,000.

The following table summarizes stock warrant activity for the six months ended June 30, 2011:

	Shares			Weighted-Average Exercise Price		Weighted-Average Remaining Contractual Terms (Years)		Aggregate Intrinsic Value
Outstanding at December 31, 2010		2,009,028		$	4.68
Granted		396,342		$	2.93
Exercised		(11,000	)	$	2.25
Forfeited or expired		-			-
Outstanding at June 30, 2011		2,394,370		$	4.41		2.3	$	490,000
Exercisable at June 30, 2011		1,951,230		$	4.87		2.0	$	350,000

The aggregate intrinsic value was calculated as the difference between the market price and the exercise price of the Company’s common stock, which was $2.05 as of June 30, 2011.

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9. Subsequent Events

6 Months Ended

Jun. 30, 2011

Subsequent Events [Text Block]

9. Subsequent Events

On July 18, 2011 the Company issued 5,663 shares of its common stock as payment for services valued at $11,500.  The shares were issued at a price of $2.03 per share.  On July 14, 2011, 98 shares of Series B Preferred Stock were exchanged for 736 shares of common stock.  In July 2011, the Company entered into lease agreements for various equipment at a value of $67,000 with monthly payments of $1,680 through June 2016.

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7. Stockholders' Equity

6 Months Ended

Jun. 30, 2011

Stockholders' Equity Note Disclosure [Text Block]

7. Stockholders’ Equity

Preferred Stock

Dividends accrue quarterly on the Series B Convertible Preferred Stock outstanding at the end of the quarter.  During the six months ended June 30, 2011, the Company accrued dividends of $21,000.  Dividends have been paid in common stock at the time of conversion of the Series B Convertible Preferred Stock into common stock.  During the six months ended June 30, 2011, 3,900 shares of Series B Convertible Preferred Stock were converted into 27,300 shares of common stock, in accordance with the original certificate of designation, and $2,000 of accrued dividends were paid on conversion, through the issuance of 1,326 shares of common stock. At June 30, 2011, the Company accrued a dividend for the Series A Convertible Preferred Stock of $23,000, or $0.50 per share, which shall be paid by the issuance of 11,451 shares of the Company’s common stock.

Common Stock

On February 3, 2011 the Company sold 304,880 shares of common stock at $2.46 per share for $750,000.  In connection with the sale, the Company granted to the investors warrants to purchase 121,952 shares of common stock for $2.77 for five years.  The Company paid an 8% placement agent fee of $60,000.  The Company received proceeds from the private placement, after deducting placement agent fees and offering expenses, of $672,000.  On March 25, 2011, a registration statement  registering  the common stock sold and the common stock underlying the accompanying warrants was declared effective by the Securities and Exchange Commission, in accordance with the registration rights agreement  entered into between the Company and the investors.

 During the six months ended June 30, 2011, the Company issued 34,112 shares of common stock at prices ranging from $1.99 to $2.69 per share with a value of $77,000 for services rendered.

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CONDENSED STATEMENTS OF CASH FLOWS (USD $)	6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010
Net loss	$ (420,000)	$ (423,000)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	308,000	305,000
Fair value of stock options issued to employees	103,000	104,000
Fair value of warrants issued for services	26,000
Fair value of common stock issued for services and bonus	77,000	175,000
Increase in allowance for doubtful accounts		15,000
Changes in assets and liabilities:
Accounts receivable	(711,000)	(525,000)
Inventory	(23,000)	(725,000)
Prepaid expenses and inventory and other current assets	(314,000)	(246,000)
Accounts payable	305,000	552,000
Accrued expenses	19,000	10,000
Recycling fees payable	(62,000)	(63,000)
Net cash used in operating activities	(692,000)	(821,000)
Cash flows from investing activities:
Purchase of property and equipment	(229,000)	(172,000)
Net cash used in investing activities	(229,000)	(172,000)
Cash flows from financing activities:
Proceeds from issuance of common stock, net of offering costs	672,000
Proceeds from issuance of common stock in shelf offering, net of offering costs		410,000
Proceeds from stock option and warrant exercises	25,000	6,000
Proceeds from the issuance of preferred stock		117,000
Principal repayments on long term financing obligation	(24,000)	(19,000)
Principal repayments on capital lease obligation	(18,000)	(14,000)
Principal repayments on notes payable	(53,000)	(51,000)
Net borrowing on line of credit	349,000	380,000
Net cash provided by financing activities	951,000	829,000
Net increase (decrease) in cash	30,000	(164,000)
Cash at beginning of period	1,084,000	1,306,000
Cash at end of period	1,114,000	1,142,000
Cash paid during the period for:
Interest	283,000	256,000
Non cash investing and financing activities:
Series B Preferred stock converted to common stock	39,000	381,000
Dividends payable in common stock	44,000	50,000
Common stock issued in settlement of Series B preferred stock dividend	2,000	2,000
Property and equipment acquired through capital leases		$ 64,000

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3. Fixed Assets

6 Months Ended

Jun. 30, 2011

Property, Plant and Equipment Disclosure [Text Block]

3.          Fixed Assets

Fixed assets are comprised of the following as of:

	June 30, 2011			December 31, 2010
Land	$	1,108,000		$	1,108,000
Building		1,694,000			1,551,000
Vehicles		320,000			320,000
Machinery and equipment		1,535,000			1,454,000
Office equipment		400,000			395,000
		5,057,000			4,828,000
Accumulated depreciation		(1,444,000	)		(1,178,000	)
	$	3,613,000		$	3,650,000

Machinery and equipment at June 30, 2011 and December 31, 2010 includes equipment held under capital leases of $226,000.  Accumulated depreciation on equipment held under capital leases was $76,000 and $53,000 at June 30, 2011 and December 31, 2010, respectively.

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4. Line of Credit

6 Months Ended

Jun. 30, 2011

Debt Disclosure [Text Block]

4.         Line of Credit

At June 30, 2011 and December 31, 2010, the aggregate amount outstanding under the line of credit agreement was $2,387,000 and $2,038,000 respectively, and the Company had approximately $180,000 of availability on this line of credit at June 30, 2011. Interest accrues and is paid monthly on outstanding loans under the credit facility at a rate equal to 18% per annum.  The line of credit is for $3,000,000, based on 80% of eligible accounts receivable and 50% of eligible inventory, with a maximum inventory advance of $1,500,000.  The agreement renews in November 2011.  The loan is secured by all of the business assets of the Company and is personally guaranteed by the principal shareholder and Chief Executive Officer.

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5. Capital Lease Commitments

6 Months Ended

Jun. 30, 2011

Debt and Capital Leases Disclosures [Text Block]

5.  Capital Lease Commitments

The Company leases equipment for its brewery operations with an aggregate value of $226,000 under six non-cancelable capital leases.  Most of the leases are personally guaranteed by the Company’s Chief Executive Officer.   The future minimum lease payments under the capital leases as of June 30, 2011 are as follows:

	Periods Ending June 30,
	2012	$	67,000
	2013		67,000
	2014		67,000
	2015		16,000
Total minimum obligations			217,000
Less: Amounts representing interest			(50,000	)
Present value of minimum obligations			167,000
Less: Current portion			(43,000	)
Non-current portion		$	124,000

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CONDENSED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY (USD $)	Total USD ($)	Capital Unit, Class B [Member] USD ($)	Common Stock [Member] USD ($)	Common Stock [Member] Capital Unit, Class B [Member]	Series A Preferred Stock [Member] USD ($)	Series B Preferred Stock [Member] USD ($)	Additional Paid-in Capital [Member] USD ($)	Additional Paid-in Capital [Member] Capital Unit, Class B [Member] USD ($)	Retained Earnings [Member] USD ($)	Series A Preferred Stock [Member] USD ($)	Series A Preferred Stock [Member] Retained Earnings [Member] USD ($)	Series B Preferred Stock [Member] USD ($)	Series B Preferred Stock [Member] Retained Earnings [Member] USD ($)
Balance at Dec. 31, 2010	$ 4,142,000		$ 1,000		$ 466,000	$ 858,000	$ 21,701,000		$ (18,884,000)
Balance (in Shares) at Dec. 31, 2010			10,446,090		46,621	85,766
Fair Value of common stock issued for services	77,000						77,000
Fair Value of common stock issued for services (in Shares)			34,112
Common stock issued upon conversion of Series B preferred stock						(39,000)	39,000
Common stock issued upon conversion of Series B preferred stock (in Shares)			27,300			(3,900)
Sale of common stock	672,000						672,000
Sale of common stock (in Shares)			304,880
Exercise of warrants	25,000						25,000
Exercise of warrants (in Shares)			11,000
Fair value vesting of options issued to employees	103,000						103,000
Fair value warrants issued for services	26,000						26,000
Preferred stock dividend										(23,000)	(23,000)	(21,000)	(21,000)
Common stock paid for Series B preferred stock dividend		2,000						2,000
Common stock paid for Series B preferred stock dividend (in Shares)				1,326
Net loss	(420,000)								(420,000)
Balance at Jun. 30, 2011	$ 4,583,000		$ 1,000		$ 466,000	$ 819,000	$ 22,645,000		$ (19,348,000)
Balance (in Shares) at Jun. 30, 2011			10,824,708		46,621	81,866

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1. Basis of Presentation

6 Months Ended

Jun. 30, 2011

Significant Accounting Policies [Text Block]

1.   Basis of Presentation

The accompanying interim condensed financial statements are unaudited, but in the opinion of management of Reeds, Inc. (the "Company"), contain all adjustments, which include normal recurring adjustments necessary to present fairly the financial position at June 30, 2011 and the results of operations and cash flows for the three and six months ended June 30, 2011 and 2010. The balance sheet as of December 31, 2010 is derived from the Company’s audited financial statements.

In presenting the Company’s consolidated statement of operations for the three and six months ended June 30, 2010, the Company previously presented $314,000 and $555,000, respectively, of delivery and handling expenses as part of cost of goods sold. In presenting the Company’s consolidated statement of operations for the three and six months ended June 30, 2011, the Company has reclassified the delivery and handling expenses to operating expenses.

Certain information and footnote disclosures normally included in financial statements that have been prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to the rules and regulations of the Securities and Exchange Commission, although management of the Company believes that the disclosures contained in these condensed financial statements are adequate to make the information presented herein not misleading. For further information, refer to the financial statements and the notes thereto included in the Company’s Annual Report on Form 10-K, as filed with the Securities and Exchange Commission on March 22, 2011.

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expense during the reporting period. Actual results could differ from those estimates.  Those estimates and assumptions include estimates for reserves of uncollectible accounts, inventory obsolescence, analysis of impairments of recorded intangibles, accruals for potential liabilities and assumptions made in valuing stock instruments issued for services.

The results of operations for the three and six months ended June 30, 2011 are not necessarily indicative of the results of operations to be expected for the full fiscal year ending December 31, 2011.

Income (Loss) per Common Share

Basic earnings (loss) per share is computed by dividing the net income (loss) applicable to common stock holders by the weighted average number of shares of common stock outstanding during the year. Diluted earnings (loss) per share is computed by dividing the net income (loss) applicable to common  stock holders by the weighted average number of common shares outstanding plus the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued, using the treasury stock method. Potential common shares are excluded from the computation when their effect is antidilutive.

For the three and six months ended June 30, 2011 and 2010 the calculations of basic and diluted loss per share are the same because potential dilutive securities would have an anti-dilutive effect. The potentially dilutive securities consisted of the following as of:

	June 30,		June 30,
	2011		2010
Warrants		2,394,370		2,009,028
Series A Preferred Stock		186,484		186,484
Series B Preferred Stock		573,062		668,353
Options		930,000		651,666
Total		4,083,916		3,515,531

Recent accounting pronouncements

In May 2011, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2011-4, which amends the Fair Value Measurements Topic of the Accounting Standards Codification (ASC) to help achieve common fair value measurement and disclosure requirements in U.S. GAAP and IFRS.  ASU No. 2011-4 does not require additional fair value measurements and is not intended to establish valuation standards or affect valuation practices outside of financial reporting.  The ASU is effective for interim and annual periods beginning after December 15, 2011. The Company will adopt the ASU as required.  The ASU will affect the Company’s fair value disclosures, but will not affect the Company’s results of operations, financial condition or liquidity.

In June 2011, the FASB issued ASU No. 2011-5, which amends the Comprehensive Income Topic of the ASC.  The ASU eliminates the option to present the components of other comprehensive income as part of the statement of changes in shareholders’ equity, and instead requires consecutive presentation of the statement of net income and other comprehensive income either in a continuous statement of comprehensive income or in two separate but consecutive statements.  ASU No. 2011-5 is effective for interim and annual periods beginning after December 15, 2011.  The Company will adopt the ASU as required.  It will have no affect on the Company’s results of operations, financial condition or liquidity.

Other recent accounting pronouncements issued by the FASB (including its Emerging Issues Task Force), the AICPA, and the Securities Exchange Commission (the "SEC") did not or are not believed by management to have a material impact on the Company's present or future financial statements.

Concentrations

The Company’s cash balances on deposit with banks are guaranteed by the Federal Deposit Insurance Corporation up to $250,000. The Company may be exposed to risk for the amounts of funds held in one bank in excess of the insurance limit. In assessing the risk, the Company’s policy is to maintain cash balances with high quality financial institutions. The Company had cash balances in excess of the guarantee during the three and six months ended June 30, 2011.

During the three months ended June 30, 2011 and 2010, the Company had two customers, which accounted for approximately 30% and 10% of sales in 2011, and 32% and 10% of sales in 2010, respectively. During the six months ended June 30, 2011 and 2010, the Company had two customers, which accounted for approximately 30% and 12% of sales in 2011, and 32% and 12% of sales in 2010, respectively. No other customers accounted for more than 10% of sales in either year. As of June 30, 2011, the Company had accounts receivable due from a customer who comprised $549,000 (26%) of its total accounts receivable and as of December 31, 2010, the Company had accounts receivable due from three customers who comprised $199,000 (14%), $197,000 (14%), and $159,000 (11%), respectively, of its total accounts receivable.

Fair Value of Financial Instruments

The Company uses various inputs in determining the fair value of its investments and measures these assets on a recurring basis. Financial assets recorded at fair value in the balance sheets are categorized by the level of objectivity associated with the inputs used to measure their fair value. Authoritative guidance provided by the FASB defines the following levels directly related to the amount of subjectivity associated with the inputs to fair valuation of these financial assets:

Level 1—Quoted prices in active markets for identical assets or liabilities.

Level 2—Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly.

Level 3—Unobservable inputs based on the Company's assumptions.

The Company had no such assets or liabilities recorded to be valued on the basis above at June 30, 2011 or December 31, 2010

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CONDENSED BALANCE SHEETS (USD $)	Jun. 30, 2011	Dec. 31, 2010
Current assets:
Cash	$ 1,114,000	$ 1,084,000
Inventory	4,578,000	4,555,000
Trade accounts receivable, net of allowance for doubtful accounts and returns and discounts of $105,000 and $105,000, respectively	2,006,000	1,295,000
Prepaid inventory	384,000	138,000
Prepaid and other current assets	146,000	78,000
Total Current Assets	8,228,000	7,150,000
Property and equipment, net of accumulated depreciation of $1,444,000 and $1,178,000, respectively	3,613,000	3,650,000
Brand names	1,029,000	1,029,000
Deferred financing fees, net of amortization of $25,000 and $8,000, respectively	29,000	47,000
Total assets	12,899,000	11,876,000
Current Liabilities:
Accounts payable	2,891,000	2,586,000
Accrued expenses	179,000	162,000
Dividends payable	87,000	44,000
Recycling fees payable	263,000	325,000
Line of credit	2,387,000	2,038,000
Current portion of long term financing obligation	63,000	55,000
Current portion of capital leases payable	43,000	39,000
Current portion of note payable	18,000	71,000
Total current liabilities	5,931,000	5,320,000
Long term financing obligation, less current portion, net of discount of $651,000 and $677,000, respectively	2,261,000	2,268,000
Capital leases payable, less current portion	124,000	146,000
Total Liabilities	8,316,000	7,734,000
Commitments and contingencies
Stockholders’ equity:
Common stock, $.0001 par value, 19,500,000 shares authorized, 10,824,708 and 10,446,090 shares issued and outstanding, respectively	1,000	1,000
Additional paid in capital	22,645,000	21,701,000
Accumulated deficit	(19,348,000)	(18,884,000)
Total stockholders’ equity	4,583,000	4,142,000
Total liabilities and stockholders’ equity	12,899,000	11,876,000
Series A Preferred Stock [Member]
Stockholders’ equity:
Preferred Stock	466,000	466,000
Series B Preferred Stock [Member]
Stockholders’ equity:
Preferred Stock	$ 819,000	$ 858,000