EX-99.1 2 dex991.htm SLIDE PRESENTATION OF PRUDENTIAL FINANCIAL, INC. Slide presentation of Prudential Financial, Inc.
Exhibit 99.1


Investor Day 6.9.2011
1
Forward-Looking Statements
Forward-Looking Statements
Certain of the statements included in this presentation constitute forward-looking statements within the meaning of the U. S. Private Securities Litigation Reform
Act of 1995.  It is possible that actual results may differ materially from any expectations or predictions expressed in this presentation.  Words such as “expects,”
“believes,” “anticipates,” “includes,”  “plans,” “assumes,” “estimates,” “projects,” “intends,” “should,” “will,” “shall,” or  variations of such words are generally part of
forward-looking statements.  Forward-looking statements are made based on management’s current expectations and beliefs concerning future developments and
their potential effects upon Prudential Financial, Inc. and its subsidiaries.  There can be no assurance that future developments affecting Prudential Financial, Inc.
and its subsidiaries will be those anticipated by management. These forward-looking statements are not a guarantee of future performance and involve risks and
uncertainties, and there are certain important factors that could cause actual results to differ, possibly materially, from expectations or estimates reflected in such
forward-looking statements, including, among others:  (1) general economic, market and political conditions, including the performance and fluctuations of fixed
income, equity, real estate and other financial markets; (2) the availability and cost of additional debt or equity capital or external financing for our operations;
(3) interest rate fluctuations or prolonged periods of low interest rates; (4) the degree to which we choose not to hedge risks, or the potential ineffectiveness or
insufficiency of hedging or risk management strategies we do implement, with regard to variable annuity or other product guarantees; (5) any inability to access our
credit facilities; (6) reestimates of our reserves for future policy benefits and claims; (7) differences between actual experience regarding mortality, morbidity,
persistency, surrender experience, interest rates or market returns and the assumptions we use in pricing our products, establishing liabilities and reserves or for
other purposes; (8) changes in our assumptions related to deferred policy acquisition costs, valuation of business acquired or goodwill; (9) changes in assumptions
for
retirement expense; (10) changes in our financial strength or credit ratings; (11) statutory reserve requirements associated with term and universal life
insurance policies under Regulation XXX and Guideline AXXX; (12) investment losses, defaults and counterparty non-performance; (13) competition in our product
lines and for personnel; (14) difficulties in marketing and distributing products through current or future distribution channels; (15) changes in tax law;
(16) economic, political, currency and other risks relating to our international operations; (17) fluctuations in foreign currency exchange rates and foreign securities
markets; (18) regulatory or legislative changes, including the recently enacted Dodd-Frank Wall Street Reform and Consumer Protection Act; (19) inability to
protect our intellectual property rights or claims of infringement of the intellectual property rights of others; (20) adverse determinations in litigation or regulatory
matters and our exposure to contingent liabilities, including in connection with our divestiture or winding down of businesses; (21) domestic or international military
actions, natural or man-made disasters including terrorist activities or pandemic disease, or other events resulting in catastrophic loss of life; (22) ineffectiveness of
risk management policies and procedures in identifying,  monitoring and managing risks; (23) effects of acquisitions, divestitures and restructurings, including
possible difficulties in integrating and realizing the projected results of acquisitions, including risks associated with the recent acquisition of certain insurance
operations in Japan; (24) interruption in telecommunication, information technology or other operational systems or failure to maintain the security, confidentiality
or privacy of sensitive data on such systems; (25) changes in statutory or U.S. GAAP accounting principles, practices or policies; (26) Prudential Financial, Inc.’s
primary reliance, as a holding company, on dividends or distributions from its subsidiaries to meet debt payment obligations and the ability of the subsidiaries to
pay such dividends or distributions in light of our ratings objectives and/or applicable regulatory restrictions; and (27) risks due to the lack of legal separation
between our Financial Services Businesses and our Closed Block Business. Prudential Financial, Inc. does not intend, and is under no obligation, to update any
particular forward-looking statement included in this presentation.
Prudential Financial, Inc. of the United States is not affiliated with Prudential PLC which is headquartered in the United Kingdom.


Investor Day 6.9.2011
2
Non–GAAP Measures
Non–GAAP Measures
This presentation includes references to “adjusted operating income.” Adjusted operating income is a non-GAAP measure of performance of our Financial Service
Businesses (“FSB”).  Adjusted operating income excludes “Realized investment gains (losses), net,” as adjusted, and related charges and adjustments. A
significant element of realized investment gains and losses are impairments and credit-related and interest rate-related gains and losses.  Impairments and losses
from sales of credit-impaired securities, the timing of which depends largely on market credit cycles, can vary considerably across periods. The timing of other
sales that would result in gains or losses, such as interest rate-related gains or losses, is largely subject to our discretion and influenced by market opportunities
as well as our tax and capital profile. 
Realized investment gains (losses) within certain of our businesses for which such gains (losses) are a principal source of earnings, and those associated with
terminating hedges of foreign currency earnings and current period yield adjustments are included in adjusted operating income. Adjusted operating income
excludes realized investment gains and losses from products that contain embedded derivatives, and from associated derivative portfolios that are part of a
hedging program related to the risk of those products.  Adjusted operating income also excludes gains and losses from changes in value of certain assets and
liabilities relating to foreign currency exchange movements that have been economically hedged or considered part of our capital funding strategies for our
international subsidiaries, as well as gains and losses on certain investments that are classified as other trading account assets. 
Adjusted operating income also excludes investment gains and losses on trading account assets supporting insurance liabilities and changes in experience-rated
contractholder liabilities due to asset value changes, because these recorded changes in asset and liability values are expected to ultimately accrue to
contractholders. Trends in the underlying profitability of our businesses can be more clearly identified without the fluctuating effects of these transactions. In
addition, adjusted operating income excludes the results of divested businesses, which are not relevant to our ongoing operations. Discontinued operations, which
is presented as a separate component of net income under GAAP, is also excluded from adjusted operating income. 
We believe that the presentation of adjusted operating income as we measure it for management purposes enhances understanding of the results of operations of
the Financial Services Businesses by highlighting the results from ongoing operations and the underlying profitability of our businesses. However, adjusted
operating income is not a substitute for income determined in accordance with GAAP, and the adjustments made to derive adjusted operating income are important
to an understanding of our overall results of operations.
Return on equity (“ROE”) based on adjusted operating income is determined by dividing adjusted operating income after-tax (giving effect to the direct equity
adjustment for earnings per share calculation) by average attributed equity for the Financial Services Businesses excluding accumulated other comprehensive
income related to unrealized gains and losses on investments and accumulated other comprehensive income related to pension and postretirement benefits.
Our expectations of ROE potential are based on after-tax adjusted operating income. Because we do not predict future realized investment gains / losses or
recorded changes in asset and liability values that are expected to ultimately accrue to contractholders, we cannot provide a measure of our ROE expectations
based on income from continuing operations of the Financial Services Businesses, which is the GAAP measure most comparable to adjusted operating income.
For additional information about adjusted operating income and the comparable GAAP measure, including reconciliation between the two, please refer to our
Annual Report on Form 10-K for the year ended December 31, 2010 and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2011 located on the
Investor Relations Web site at www.investor.prudential.com.  Additional historical information relating to the Company’s financial performance, including its first
quarter 2011 Quarterly Financial Supplement, is also located on the Investor Relations website.
The information referred to above and on the prior page, as well as the risks of our businesses described in our Annual Report on Form 10-K for the year ended
December 31, 2010, should be considered when reviewing forward-looking statements contained in this presentation.


Investor Day 6.9.2011
3
Reconciliation for Individual Annuities pre-tax adjusted
Reconciliation for Individual Annuities pre-tax adjusted
operating income excluding disclosed items
operating income excluding disclosed items
2011
1Q
2Q
3Q
4Q
1Q
2Q
3Q
4Q
1Q
Individual Annuities pre-tax adjusted operating income (loss)
(244)
489
315
197
244
(131)
588
345
292
Reconciling items:
Amortization of deferred policy acquisition and other costs
(1)
112
(142)
(26)
(32)
(21)
88
(245)
(46)
(19)
Change in reserves for guaranteed minimum death and income benefits
(1)
215
(274)
(185)
(47)
(53)
196
(167)
(100)
(40)
Other
(2)
-
-
-
-
(25)
-
-
-
-
Individual Annuities pre-tax adjusted operating income
excluding disclosed items indicated above
83
73
104
118
145
153
176
199
233
2009
2010
1) Reflects impact of market performance, actual-to-expected result differences, and changes in assumptions used in projecting gross profits and claims.
2) Includes refinements based on review and settlement of reinsurance contracts related to acquired business. 


PRUDENTIAL FINANCIAL, INC.
JOHN STRANGFELD
CHAIRMAN AND CEO


Investor Day 6.9.2011
Prudential Today
Prudential Today
1
Attractive return opportunities in high quality businesses, supported by
strong balance sheet
Balanced portfolio of selected risks; improving risk profile
Expanding distribution: market leadership across multiple channels
Growth engines in International Insurance, Annuities and
Asset Management
Capital management: balanced approach to investing in businesses,
returning capital to investors
Proven acquisition and integration track record
Seasoned management team; focus on talent and leadership


Investor Day 6.9.2011
Leadership Positions in Chosen Markets
Leadership Positions in Chosen Markets
Rank
Rank
Business
Business
Metric
Metric
As of
As of
1
Variable Annuities
Sales (Advisor-sold)
1Q ’11
2
Stable Value
Assets
4Q ’10
7
Defined Contribution
Assets managed
2010
7
Defined Benefit
Assets managed
2010
3
Term Life
New annualized premiums
1Q ’11
2
Group Life
In-force premiums
4Q ’10
4
International Insurance
New business face amount in Japan
Dec. 2010
Sources:  LIMRA, VARDS, PlanSponsor, Pensions & Investments, Life Insurance Association of Japan (excluding Japan Post Insurance)
2
A set of businesses that are diverse, healthy and competitive in
A set of businesses that are diverse, healthy and competitive in
their markets
their markets


Equity Deployment to a Superior Mix of
Equity Deployment to a Superior Mix of
High Quality Businesses
High Quality Businesses
$18.4 Billion
(1)
12/31/10
12/31/02
$29.2 Billion
(1)
$30.1 Billion
(1)
International Insurance
Annuities, Retirement &
Asset Management
Individual Life &
Group Insurance
Corporate & Other
(2)
3/31/11
3
3%
49%
21%
15%
15%
15%
15%
30%
40%
43%
14%
40%
Investor Day 6.9.2011
1)
Attributed equity of Financial Services Businesses, including Corporate and Other; excludes accumulated other comprehensive income related to
unrealized gains and losses on investments for all periods presented and excludes accumulated other comprehensive income related to pension and
postretirement benefits for December 31, 2010 and March 31, 2011.
2)
Includes divested businesses.


High Quality Mix of Businesses
with Superior ROE Prospects
(1)
4
1)
Business unit ROE’s are unlevered and are based on FSB effective tax rate applicable to Adjusted Operating Income.
2)
Attributed equity of Financial Services Businesses as of March 31, 2011, excluding accumulated other comprehensive income related to unrealized gains and losses
on
investments
and
pension
and
postretirement
benefits;
includes
$1.0
billion
attributed
to
Corporate
and
Other.
3)
Includes Corporate & Other results, including costs of Capital Debt.
Annuities,
Retirement & Asset
Mgmt
2010 Baseline ROE
11% -
12%
Individual Life &
Individual Life &
Group Ins
Group Ins
2010 Baseline ROE
2010 Baseline ROE
11%
11%
-
-
12%
12%
International
International
Insurance
Insurance
2010 Baseline ROE
2010 Baseline ROE
19%
19%
-
-
20%
20%
Annuities,
Retirement & Asset
Mgmt
2013 ROE Potential
14% -
15%
Individual Life &
Individual Life &
Group Ins
Group Ins
2013 ROE Potential
2013 ROE Potential
12%
12%
-
-
13%
13%
International
International
Insurance
Insurance
2013 ROE Potential
2013 ROE Potential
17%
17%
-
-
18%
18%
Group
Insurance 
$2.1B
Individual
Life  $2.2B
Retirement
$4.2B
Asset
Management
$1.9B
Individual
Annuities
$5.9B
International
Insurance 
$12.8B
Investor Day 6.9.2011



Investor Day 6.9.2011
Capital Deployment
“Then”
and “Now”
1
Defense
Offense
Offense
Defense
Circa 2008 -
Circa 2008 -
2009
2009
2011
2011


Investor Day 6.9.2011
Strong Capital Position
2
1)
Pro-forma for Star/Edison acquisition which closed February 1, 2011 and Global Commodities business divestiture expected to close in second
quarter 2011; in billions.
2)
As reported on statutory basis.
3)
Reflects targeted statutory ratios in domestic and international regulated entities consistent with “AA” ratings objectives.


Investor Day 6.9.2011
Capital Management and Business Approach
3
Capital Management
Capital Management
Begins with
Begins with
Selection of
Selection of
Businesses
Businesses
and Risks
and Risks
High value-added
business models
Credible diversification
in mix of businesses
and risks
Consistent with
established strategies
Fit with proven execution
and risk management
capabilities
Contribution to
ROE prospects
and growth potential


Investor Day 6.9.2011
Superior Business Mix Drives
Growth and Return Prospects
(1)
4
International
Insurance
Asset
Management
Individual
Annuities
Retirement
Group
Insurance
Individual
Life
ROE Prospects
Low
Medium
High
Expected AOI Volatility
1)
For illustrative purposes only; not intended to express actual growth or return expectations for any particular periods. Amounts shown (in billions)
represent attributed equity as of March 31, 2011.


Investor Day 6.9.2011
Prudential’s Business Mix
5
Individual Life
Focus on returns through capital management,
cost effective distribution
Coordinated approach to product and distribution
channel management
Quality business; avoid inappropriate financing
Results largely uncorrelated to U.S. equity markets
Group Insurance
Focus on returns: case selection, appropriate pricing
Cultivate optional life sales through employer clients
Deliver stable earnings and strong cash flows
Retirement
Emphasis on Full Service business
Market
opportunity
in
investment-only
products
for pension plan sponsors
Positioned for developing pension risk transfer market


Investor Day 6.9.2011
6
Prudential’s Business Mix
Asset
Asset
Management
Management
Leading third party asset manager
Leading third party asset manager
Seasoned skills in multiple asset classes provide
Seasoned skills in multiple asset classes provide
competitive advantage for Prudential businesses
competitive advantage for Prudential businesses
Strong net flows drive increasing AUM, growing
Strong net flows drive increasing AUM, growing
asset management fees
asset management fees
Improving earnings quality; reduced exposure
Improving earnings quality; reduced exposure
to volatility
to volatility


Investor Day 6.9.2011
7
Prudential’s Business Mix
Annuities
Market leading positions across multiple
distribution channels
Proven, superior value proposition based on
“highest daily”
living benefits
Popularity of auto-rebalancing products drives
improving overall risk profile
Growing returns on an increasing base


Investor Day 6.9.2011
8
Prudential’s Business Mix
International
Insurance
Sustained success in Japan built on foundation
of
needs-based
selling,
emphasis
on
protection
products adapted to successful retirement products
Expanding distribution including Life Planners,
Life Advisors, banks and independent distributors
fuels growth prospects
Lifetime client relationships, innovative products
and
broad-based
distribution
support
opportunities in attractive retirement market


PRUDENTIAL INTERNATIONAL INSURANCE
PRUDENTIAL INTERNATIONAL INSURANCE
BUILDING ON SUCCESS IN JAPAN
BUILDING ON SUCCESS IN JAPAN
EDWARD BAIRD
EDWARD BAIRD
EXECUTIVE VICE PRESIDENT
EXECUTIVE VICE PRESIDENT
CHIEF OPERATING OFFICER, INTERNATIONAL
CHIEF OPERATING OFFICER, INTERNATIONAL
PRUDENTIAL FINANCIAL, INC.
PRUDENTIAL FINANCIAL, INC.


Investor Day 6.9.2011
Big business
A market leader in Japan
High margins, low volatility
Strong growth
International Insurance
International Insurance
1


Investor Day 6.9.2011
International Insurance
International Insurance
2
Star/Edison
POJ
(4)
/Gibraltar
All Other Operations
Annualized New
Business
Premiums
(2)
Total
Premium
Revenue
(2)(3)
Number of
Policies
Inforce
(1)
(thousands)
(millions)
(millions)
1)
Direct business only; includes annuities.
2)
Foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 92 per U.S. dollar; Korean won 1190 per U.S. dollar.
3)
Represents net premiums, policy charges and fee income.
4)
Prudential of Japan (“POJ”).
7,956
11,569
12/31/10
3/31/11
$9,200
$12,700
2010
2010
Proforma
$1,787
$2,467
2010
2010
Proforma


Investor Day 6.9.2011
3
Number of
Captive
Agents
Number of
Bank
Relationships
Number of
Independent
Agencies
International Insurance
International Insurance
Star/Edison
POJ/Gibraltar
All Other Operations
238
5,148
12/31/10
3/31/11
31
100
12/31/10
3/31/11
12,846
19,808
12/31/10
3/31/11


Investor Day 6.9.2011
Investor Day 6.9.2011
6 Years Ago
6 Years Ago
FY 2004
FY 2004
Share
Share
Nine Months ended
Nine Months ended
December 31,  2010
December 31,  2010
Share
Share
1.  Nippon
18.4%
1.  Dai-ichi
12.2%
2.  Dai-ichi
14.3%
2.  Nippon
12.1%
3.  Meiji-Yasuda
11.1%
3.  T&D Financial
10.9%
4.  Sumitomo
10.8%
4.  Prudential
9.7%
5.  T&D Financial
7.7%
5.  Sumitomo
7.5%
6.  AIG Group
5.6%
6.  Meiji-Yasuda
7.3%
7.  Prudential
4.9%
7.  Sony
6.7%
8.  Sony
3.8%
8.  MetLife Alico
4.8%
9.  Fukoku
3.4%
9.  Millea
4.5%
10.  Mitsui
2.9%
10.  Sompo Japan
3.6%
Overall Position –
New
Business
(Face
Amount)
(1)
4
Market share improvement of 4.8%
1)
Industry data from Life Insurance Association of Japan. Data shown are based on companies’ Japanese statutory results for nine months ended
December 31, 2010 and fiscal year ended March 31, 2005. New business amounts are individual life and annuity contracts including net increase by
conversion.  Excludes Japan Post Insurance. Prudential’s share for the nine months ended December 31, 2010 is pro forma for the acquisition of
Star/Edison, which contributed 1.7% of share.


Investor Day 6.9.2011
Investor Day 6.9.2011
Stable Sources of Earnings
5
Includes margin on multi-currency annuity products.
Earnings are primarily the result of stable drivers.
(2)
$ in millions
$1,598
$1,747
$1,843
$2,057
2007
2008
2009
2010
Mortality Margin and Expense & Other Margin
Investment Margin
Pre-Tax
AOI
International
Insurance
Operation
(1)
Pre-tax adjusted operating income for our International Insurance operations as presented above excludes the results of the International Investments businesses
previously included in the International Investments segment and currently included within “Gibraltar Life and Other Operations” within the International Insurance
segment for financial reporting purposes.
1)
2)


Investor Day 6.9.2011
Japan: Substantial Growth Opportunities
Japan: Substantial Growth Opportunities
in an Attractive Market
in an Attractive Market
World’s second largest life insurance market:
Life premiums $399 billion
(1)
Household sector wealth $18.3 trillion, similar to
U.S. on per-capita basis
(2)
Expanding retirement market driven by aging population,
increased emphasis on individual responsibility for
financial security
Growing distribution opportunities include banks,
independent distributors
6
1)
For the year 2009, based on Swiss Re survey
2)
Based
on
December
31,
2010
data;
Sources:
Federal
Reserve,
Bank
of
Japan,
U.S.
Census
Bureau,
Oanda


Investor Day 6.9.2011
World’s Largest Life Insurance Markets
World’s Largest Life Insurance Markets
7
Country
Country
Rank
Rank
Life Premiums ($ billions)
Life Premiums ($ billions)
2009
2009
United States
United States
1
1
492
492
Japan
Japan
2
2
399
399
United Kingdom
United Kingdom
3
3
218
218
France
France
4
4
194
194
Italy
Italy
5
5
115
115
Germany
Germany
6
6
112
112
China
China
7
7
109
109
South Korea
South Korea
8
8
57
57
India
India
9
9
57
57
Taiwan
Taiwan
10
10
52
52
Source:  Swiss Re survey


Investor Day 6.9.2011
Growing Retirement Market Complements
Growing Retirement Market Complements
Substantial Premature Death Protection Market
Substantial Premature Death Protection Market
Source: National Institute of Population and Social Security Research, Japanese Journal of Population
Population
(in millions)
8
Japan Demographics
Japan Demographics
15-64 years old
65 and over
0-14 years old


Investor Day 6.9.2011
Financial Assets in the Household Sector
Financial Assets in the Household Sector
of Select Major Economies
of Select Major Economies
Household Sector Financial Assets
Household Sector Financial Assets
Note:  Data for Japan, USA, and UK is as of December 31, 2010; China is as of September 30, 2009; other markets are as of December 31, 2009
Source:  Federal Reserve, Bank of Japan, Eurostat, Central Bureau of Statistics of China, OECD, US Census Bureau, Oanda.
9
Financial assets
Population


Investor Day 6.9.2011
Portfolio
Portfolio
of
of
Financial
Financial
Assets
Assets
Japan
Japan
Source:  Bank of Japan, Federal Reserve, Oanda
$10.1T
10
Financial Assets in the Household Sector
Financial Assets in the Household Sector
December 31, 2010
December 31, 2010
Currency and
Deposits
55.1%
Bonds 2.7%
Investment
Trusts 3.5%
Shares and
Equities 6.3%
Life
Insurance
and Pension
Reserves
28.2%
Other 4.2%
100% = $18.3 Trillion


Investor Day 6.9.2011
Household Sector
Household Sector
Pool of Currency and Deposits
Pool of Currency and Deposits
Japan has the largest pool of household assets in currency and deposits
~50% higher than that of the U.S. despite a population that is ~60% smaller
Greater than the currency and deposits of Germany, the United Kingdom and France combined
11
Household Sector Financial Assets in Currency and Deposits
Note:  Data for Japan, USA, and UK is as of December 31, 2010; China is as of September 30, 2009; other markets are as of December 31, 2009
Source:  Federal Reserve, Bank of Japan, Eurostat, Central Bureau of Statistics of China, OECD, US Census Bureau, Oanda.
10.1
6.8
4.4
2.6
1.9
1.6
0.8
2
4
6
8
10
12


Investor Day 6.9.2011
Investor Day 6.9.2011
Needs-Based Selling Over a Lifetime
12
1)
Accident and Health (A&H) primarily includes daily hospitalization indemnity, cancer insurance, and accident and sickness riders.
Client Age
20                 30                40               50        
60+
Client Focus
Death                                         Retirement                        
Protection                             
Income
Needs                            
Needs
Prudential
Solutions
Term Insurance
Term Insurance
Whole Life
Whole Life
U.S. Dollar Retirement Income
Accident & Health
(1)
Fixed Annuity Products
Lifetime client relationships
Needs-based selling through client life cycles
Innovative products serve evolving needs


Investor Day 6.9.2011
Investor Day 6.9.2011
Protecting Financial Security For a Lifetime
1)
Based on annual premium for new Prudential of Japan insureds in 2009 (male, married insured, individual policies); foreign-denominated activity translated
to U.S. dollars at uniform exchange rates, Japanese yen 99 per U.S. dollar.
13
Aging population leads to demand for larger policy size.


Investor Day 6.9.2011
Investor Day 6.9.2011
Japan Average Premium
(1)
14
1)
Based on annualized new business premiums for the year ended December 31, 2010 sold by Life Planners and Life Advisors. Foreign denominated activity
translated to U.S. dollars at uniform exchange rates; Japanese yen 92 per U.S. dollar.
4,500
2,000
1,500
1,000
500
3,000
3,500
4,000
2,500
-
Protection
Accident & Health
Annuity
Retirement


Investor Day 6.9.2011
Investor Day 6.9.2011
International Insurance
Meeting customer needs through…
Strong and diverse product portfolio
Complementary distribution capabilities
Strong relationships
15


Investor Day 6.9.2011
Investor Day 6.9.2011
684
669
656
645
642
637
626
622
618
613
607
602
602
600
597
590
589
576
567
500
600
700
The Prudential Life Insurance
Sony Life Insurance
Tokio Marine & Nichido Life Insurance
The Gibraltar Life Insurance
Sompo Japan Himawari Life Insurance
American Life Insurance Company (ALICO)
JAPAN POST INSURANCE
Fukoku Mutual Life Insurance
American Family Life Assurance Company of Columbus (Aflac)
Life Support Insurance Segment Average
Aioi Life Insurance
Nippon Life Insurance
Sompo Japan DIY Life Insurance
AXA Life Insurance
The Dai-ichi Life Insurance
Sumitomo Life Insurance
Mitsui Life Insurance
Meiji Yasuda Life Insurance
Asahi Mutual Life Insurance
No. 1 in Customer Satisfaction
16
Source: J.D. Power Asia Pacific 2011 Japan Life Insurance Contract Customer Satisfaction Study
Rankings are based on numerical scores, and not necessarily on statistical significance.
SM
Included in the study but not ranked due to small sample size are: AIG Edison Life Insurance; AIG Star Life Insurance; Allianz Life Insurance Japan; Daido Life
Insurance; Fukokushinrai Life Insurance; ING Life Insurance; Lifenet Insurance; Manulife Life Insurance; Mitsui Sumitomo Kirameki Life Insurance; NEXTIA Life
Insurance (former SBI AXA Life Insurance); NIPPONKOA Life Insurance; ORIX Life Insurance; Taiyo Life Insurance; The FujiLife Insurance; The Prudential
Gibraltar Financial Life Insurance (former Yamato Life Insurance); and Zurich Life Insurance.
J.D. Power Asia Pacific
2011 Japan Life Insurance Contract Customer Satisfaction Study
SM
Customer Satisfaction Index Ranking
(Based on a 1,000-point scale)
Life Support Insurance Segment


Product Portfolio
Serving Financial Security Needs Over a Lifetime
Annualized
Annualized
New
New
Business
Business
Premiums
Premiums
(1)
(1)
Year ended December 31, 2010
Year ended December 31, 2010
1)
For Prudential’s Japanese businesses; foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 92 per U.S. dollar.
2)
Pro-forma including approximation of Star and Edison businesses.
Annualized
Annualized
New
New
Business
Business
Premiums
Premiums
(1)
(1)
(2)
(2)
Death
Protection
46%
Retirement
24%
Annuity
12%
A&H 18%
Death
Protection
44%
Retirement
18%
Annuity
16%
A&H
22%
$1,521 million
$2,202 million
Investor Day 6.9.2011
17
Pro Forma Year ended December 31, 2010
Pro Forma Year ended December 31, 2010


Diverse Annualized New Business Premiums in Japan
18
1)
For Prudential’s Japanese businesses; foreign denominated activity translated to U.S. dollars at uniform exchange rates for all periods presented;
Japanese yen 92 per U.S. dollar.
Annualized
Annualized
New
New
Business
Business
Premiums
Premiums
(1)
(1)
($ in millions)
$289
$281
$296
$298
$344
$359
$398
$420
$555
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
1Q11
Death Protection
Accident & Health
Retirement
Annuity
Investor Day 6.9.2011


Investor Day 6.9.2011
Investor Day 6.9.2011
Distribution Channels in Japan
19
1)
For Prudential’s Japanese businesses; foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 92
per U.S. dollar.
2)
Pro-forma including approximation of Star and Edison businesses.
Annualized
Annualized
New
New
Business
Business
Premiums
Premiums
(1)
(1)
Year ended December 31, 2010
Year ended December 31, 2010
Annualized
Annualized
New
New
Business
Business
Premiums
Premiums
(1)(2)
(1)(2)
Pro Forma Year ended December 31, 2010
Pro Forma Year ended December 31, 2010
$1,521 million
$2,202 million


Complementary Distribution Channels
Drive Sales Growth in Japan
1)
For Prudential’s Japanese businesses; foreign denominated activity translated to U.S. dollars at uniform exchange rates for all periods presented.
Japanese yen 92 per U.S. dollar.
Annualized New Business Premiums
Annualized New Business Premiums
(1)
(1)
20
($ in millions)
$979
$1,521
-
200
400
600
800
1,000
1,200
1,400
1,600
2007
2008
2009
2010
Life Planners
Life Advisors
Bank Channel
Independent Agency
Investor Day 6.9.2011


Investor Day 6.9.2011
Investor Day 6.9.2011
Complementary Distribution Channels
Drive Sales Growth in Japan
21
($ in millions)
1)
For Prudential’s Japanese businesses; foreign denominated activity translated to U.S. dollars at uniform exchange rates for all periods presented.
Japanese yen 92 per U.S. dollar.
Annualized New Business Premiums
Annualized New Business Premiums
(1)
(1)
$289
$281
$296
$298
$344
$359
$398
$420
$555
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
1Q11
Life Planner
Life Advisor
Bank
Independent  Agency


Investor Day 6.9.2011
Investor Day 6.9.2011
Bank Channel Sales Growth
Driven by Protection Products
Annualized New Business Premiums
(1)
1)
Foreign
denominated
activity
translated
to
U.S.
dollars
at
uniform
exchange
rates
for
all
periods
presented;
Japanese
yen
92
per
U.S.
dollar.
22
($ in millions)
$21
$25
$40
$48
$56
$78
$90
$104
$128
1Q09
2Q09
3Q09
4Q09
1Q10
2Q10
3Q10
4Q10
1Q11
Death Protection
Accident & Health
Retirement
Annuity


Investor Day 6.9.2011
Investor Day 6.9.2011
Prudential’s Key International Strategies:
Suited to Japanese Market Opportunities
Target the affluent and mass affluent consumer
Needs-based selling: historical focus on life insurance;
increasing emphasis on meeting retirement needs
Proprietary distribution model built on recruiting, selection
and training
Growth through complementary distribution channels and
opportunistic acquisitions
23


Investor Day 6.9.2011
Investor Day 6.9.2011
Life Planner Distribution
Life Planner –
a selective, high quality sales force
Hire about 3 out of 100 candidates
Well trained and professional
Customer focused
Disciplined, and demonstrate “missionary zeal”
Emphasize protection products requiring analysis of client needs
Significant sales to small business/executive/professional market
Exceptional sales productivity and persistency
24


Investor Day 6.9.2011
Investor Day 6.9.2011
Teachers Association:
Perennial Sales Opportunities
1)
Numbers approximate as of March 31, 2011.
Active
Active
Market
Market
Retirement
Retirement
Market
Market
25
48% Gibraltar
Policyholders
87% Gibraltar
Policyholders
120,000
120,000
Retired
Retired
Teachers
Teachers
Association
Association
members
members
(1)
(1)
20,000
20,000
30,000 new
30,000 new
teachers
teachers
hired
hired
each year
each year
20,000
20,000
30,000
30,000
teachers
teachers
retire
retire
each year
each year
950,000
950,000
Active
Active
Teachers
Teachers
(1)
(1)


Investor Day 6.9.2011
Investor Day 6.9.2011
Teachers Association
Core Relationship Contributes to Life Advisor Distribution
Relationship since 1952
Approximately 600,000 members
(1)
Access to approximately 950,000 teachers and school personnel
through
47
prefectural
(local)
associations
and
37,000
schools
(1)
Annualized
new
business
premiums
in
2010,
$181
million
(2)
Japanese Educational Mutual Aid
Japanese Educational Mutual Aid
Association of Welfare Foundation
Association of Welfare Foundation
(Teachers Association)
(Teachers Association)
1)
As of March 31, 2011.
2)
Foreign denominated activity translated to U.S. dollars at uniform exchange rates; Japanese yen 92 per U.S. dollar.
26


Investor Day 6.9.2011
Investor Day 6.9.2011
Bancassurance Powered by Prudential
Prudential Support
Prudential Support
Insurance education and training
Insurance education and training
backed by proven distribution model
backed by proven distribution model
Competitive products focused
Competitive products focused
on protection
on protection
Highly regarded brand, promises
Highly regarded brand, promises
backed by a strong company
backed by a strong company
Access
Access
to
to
expertise
expertise
of
of
“seconded”
“seconded”
former Prudential of Japan
former Prudential of Japan
Life Planners
Life Planners
(1)
(1)
1)
At certain banks.
Bank Employee
Bank Employee
Life Insurance Sales
Life Insurance Sales
27


Investor Day 6.9.2011
Investor Day 6.9.2011
International Insurance
Sustained Growth Reflects Success in Japanese Market
28
$917
$1,321
$1,428
$1,598
$1,747
$1,843
$2,057
Japan
All Other Operations
$ in millions
Pre-Tax Adjusted Operating Income
Pre-Tax Adjusted Operating Income
(1)
(1)
$0
$500
$1,000
$1,500
$2,000
$2,500
2004
2005
2006
2007
2008
2009
2010
1)
Pre-tax adjusted operating income for our International Insurance operations as presented above excludes the results of the International
Investments businesses previously included in the International Investments segment and currently included within “Gibraltar Life and Other
Operations” within the International Insurance segment for financial reporting purposes.  The pre-tax adjusted operating income (loss) of our
International Investments businesses was $28 million, $25 million, $(412) million, $63 million, $20 million, $(5) million and $(9) million in 2010, 2009,
2008, 2007, 2006, 2005 and 2004, respectively.


Investor Day 6.9.2011
Investor Day 6.9.2011
Key Takeaways
29
Prudential’s largest business
A market leader in Japan
High margins, low volatility
Strong growth



Investor Day 6.9.2011
Asset Management
Robust institutional and retail businesses attract and retain talented
investment professionals
Substantial fee-based earnings that benefit from operating leverage
Limited capital requirements; sustainable high ROE
Seasoned skills in multiple asset classes support attractive
general account investments
Investment management strength supports retirement, annuities, and
insurance businesses
1
Leading
Leading
Third
Third
Party
Party
Asset
Asset
Manager
Manager
Competitive
Competitive
Advantage
Advantage
for
for
Prudential
Prudential
Businesses
Businesses


Investor Day 6.9.2011
Utilize significant talent base
across multiple asset classes;
established track records, and
broad and deep client relationships
to increase AUM
(1)
base
Grow high-quality earnings driven
primarily by asset management fees
Manage business risks and
strategically employ
proprietary investing
Apply skill sets to support general
account asset selection and
management
Prudential Investment Management
Key Strategies
2
Fee-driven growth potential
Favorable ROE
Competitive advantage
for Prudential’s retirement,
annuities and
insurance businesses
1)
Assets under management (AUM).


Investor Day 6.9.2011
Asset Management’s Competitive Strengths
Appeal to Clients as well as Investment Professionals
1)
As of March 31, 2011; AUM excludes affiliated institutional and retail assets under management.
3
Experience and
Experience and
Track Record
Track Record
Breadth and Depth
Breadth and Depth
of Capabilities
of Capabilities
Access to Capital
Access to Capital
and Co-investing
and Co-investing
Brand and
Brand and
Reputation
Reputation
Scale
Scale
Third
Third
Party
Party
Clients
Clients
$275 billion
$275 billion
third party AUM
third party AUM
(1)
(1)
13% AUM CAGR
13% AUM CAGR
Manager
Manager
Continuity
Continuity
(1)
(1)
220 portfolio
220 portfolio
managers
managers
Average tenure
Average tenure
13 years
13 years
(2005
(2005
2010)
2010)


Investor Day 6.9.2011
Asset Management has Three Major Client Types
4
Total
Total
AUM:
AUM:
$569
$569
billion
billion
(1)
(1)
1)
As of March 31, 2011.
Public Pension Plans
(DB/DC)
Corporate Pension Plans
(DB/DC)
Union Pension Plans
Endowments
Foundations
Sovereign Wealth Funds
Non-affiliated Insurance
Companies
Affiliated
Annuities
Retirement
Individual life
Proprietary Mutual Funds
Subadvisory relationships
U.S. individual life and
group insurance
Retirement
Annuities
International Insurance
(U.S. dollar assets)
General Account
General Account
$214 billion
$214 billion
Institutional
Institutional
$246 billion
$246 billion
Retail
Retail
$109 billion
$109 billion


Investor Day 6.9.2011
AUM and Revenues are Well Diversified by Client Type
5
1)
As of March 31, 2011.
2)
For the year ended December 31, 2010.
$246 B
$214 B
$109 B
$353 M
$626 M
$294 M
Retail
19%
General
Account
38%
Institutional
43%
General
Account
23%
Retail
28%
Institutional
49%
Assets
Assets
Under
Under
Management
Management
$569
$569
billion
billion
(1)
(1)
Asset
Asset
Management
Management
Fees
Fees
$1.3
$1.3
billion
billion
(2)
(2)


Investor Day 6.9.2011
AUM and Revenues are also Diversified by Asset Class
6
1)
As of March 31, 2011.
2)
For the year ended December 31, 2010.
Public Fixed
Income
56%
Public Equity
24%
Real Estate
5%
Commercial
Mortgages
6%
Private Fixed
Income
9%
Public Fixed
Income
32%
Public Equity
30%
Real Estate
22%
Commercial
Mortgages
5%
Private Fixed
Income
11%
Public
Private
48% of  Fees from Fixed Income
71% of AUM from Fixed Income
Assets
Assets
Under
Under
Management
Management
$569
$569
billion
billion
(1)
(1)
Asset
Asset
Management
Management
Fees
Fees
$1.3
$1.3
billion
billion
(2)
(2)


Investor Day 6.9.2011
AUM Spans Six Distinct Investment Disciplines
7
Investment Manager
Investment Manager
Investment
Investment
Discipline
Discipline
Public/Private
Public/Private
3/31/11
3/31/11
AUM
AUM
(1)
(1)
Jennison Associates
Fundamental Equity
Public
$  86
Quantitative Management Associates (QMA)
Quantitative Equity
Public
47
Prudential Fixed Income (PFIM)
Public Fixed Income
Public
273
Jennison Associates
Public Fixed Income
Public
47
Prudential Capital Group (PCG)
Private Fixed Income
Private
54
Prudential Mortgage Capital Company (PMCC)
Real Estate Debt
Private
34
Prudential Real Estate Investors (PREI)
Real Estate Equity
Private
28
1)
In billions.
Total
AUM:
$569


Investor Day 6.9.2011
Public Fixed Income
8
Prudential Fixed Income
Prudential Fixed Income
Jennison Fixed Income
Jennison Fixed Income
$273 billion AUM
(1)
$47 billion in fixed income AUM
(1)
Operations in U.S., Europe, and Asia
Operations in U.S.
Comprehensive product line
Focused product line
Broad market strategies
Core, Core Plus
Intermediate Gov/Credit
Long Duration/LDI
Corporates
High Yield
Emerging Markets
US Bank Loans
Alternatives/CDOs
U.S. strategies
Intermediate and long duration
Core
276 Institutional clients
(1)
94 Institutional clients
(1)
180 Investment professionals
(1)
12 Investment professionals
(1)
1)
As of March 31, 2011.


Investor Day 6.9.2011
Public Equity
Jennison Associates
Quantitative Management Associates
$86 billion in equity AUM
(1)
$47 billion in equity AUM
(1)
Fundamental
Quantitative
Growth
Blend
Value
Multi-Cap
Equity income
Midcap growth
Small Cap
Sector strategies
Global
Core
Value
All Cap
Mid Cap
Small Cap
Global
International
Emerging Markets
Index
Asset Allocation
Domestic and Global
Domestic and Global
162 Institutional equity clients
(1)
140 Institutional clients
(1)
48 Investment professionals
(2)
35 Investment professionals
(1)
1)
As of March 31, 2011.
2)
As of May 24, 2011.
9


Investor Day 6.9.2011
Private Fixed Income
10
1)
As of March 31, 2011.
Prudential Capital Group
Prudential Capital Group
Prudential Mortgage Capital Company
Prudential Mortgage Capital Company
$54 billion AUM
(1)
in private debt
$34 billion AUM
(1)
in commercial mortgages
Operations in U.S. and Europe
Operations in U.S. and Japan
Direct origination network
Direct origination network
$10 billion originations in 2010
$9 billion originations in 2010
Over 900 Borrowers
Over 2,000 Borrowers
140 Investment professionals
(1)
105 Investment professionals
(1)


Investor Day 6.9.2011
Prudential Real Estate Investors
11
1)
As of March 31, 2011.
Prudential Real Estate Investors
Prudential Real Estate Investors
$28 billion AUM
(1)
Operations in U.S., Europe, Asia, and Latin America
One of few global real estate investment managers
21 offices worldwide
(1)
490 Institutional clients
(1)
56 Funds managed
(1)
Asia (5), Europe (18), Mexico (7), U.S. (17), REITS (9)
216 investment professionals
(1)


Investor Day 6.9.2011
66%
84%
84%
68%
85%
74%
1 Year
3 Year
5 Year
As of 3/31/10
As of 3/31/11
Our Investment Performance Track Record is Strong
12
% of Total Third Party Assets Under Management
% of Total Third Party Assets Under Management
Exceeding Benchmark
Exceeding Benchmark
1)
70% ($247 billion) of Retail and Institutional assets under management as of March 31, 2011 is actively managed against a benchmark.
Percentage
of
AUM
exceeding
their
respective
benchmarks
has
been
strong
in
the
1,
3,
and
5
year
periods
(1)


Investor Day 6.9.2011
Net flows exclude money market flows, one-time transfers, and acquisition/disposition events
Third Party Net Institutional Flows
Reached Record Levels in 2010
13
$ billions
Percent of
beginning
of year
AUM
$(5)
$
$5
$10
$15
$20
$25
$30
$35
Equity
Real Estate
Fixed Income
Total
2007
2008
2009
2010
6
7
10
19


Investor Day 6.9.2011
$(2)
$-
$2
$4
$6
$8
Third Party Retail Client Flows
Also Reached Record Levels in 2010
14
$ billions
Net flows exclude money market flows, one-time transfers, and acquisition/disposition events
1
-
18
13
Percent of
beginning
of year
AUM
Equity
Real Estate
Fixed Income
Total
2008
2007
2009
2010


Investor Day 6.9.2011
$414
$420
$430
$438
$434
$439
$422
$395
$386
$409
$444
$457
$472
$484
$518
$537
$569
$0
$100
$200
$300
$400
$500
$600
Assets Under Management by Asset Class
Growth in AUM has Driven
Growth in Asset Management Fees
15
1)
At end of period.
$ billions
$ millions
(1)
Fixed Income
Real Estate
Equity
$262
$271
$265
$283
$281
$288
$289
$257
$239
$254
$269
$287
$304
$311
$320
$338
$356
$0
$50
$100
$150
$200
$250
$300
$350
$400
Asset Management Fees by Asset Class


Investor Day 6.9.2011
Quality of Revenues Increasing
16
1)
Asset management fees and incentive, transaction, principal investing and commercial mortgage (ITPICM) revenues.
2)
As originally reported.
Asset Management Fees
ITPICM
Growing
AUM Base
Reduced proprietary
investing exposure
Exited commercial
mortgage
securitization
conduit
$1.1 billion
$1.1 billion
$1.3 billion
$1.3 billion
2007 Asset Management Fees
2007 Asset Management Fees
+
+
“ITPICM”
“ITPICM”
=
=
$1.6
$1.6
billion
billion
(1)(2)
(1)(2)
2010 Asset Management Fees
2010 Asset Management Fees
+
+
“ITPICM”
“ITPICM”
=
=
$1.5
$1.5
billion
billion
(1)
(1)


Investor Day 6.9.2011
$550
$701
$232
$55
$487
2006
2007
2008
2009
2010
Asset Management segment pre-tax adjusted operating income
Asset Management segment pre-tax adjusted operating income,
excluding contribution of Incentive, Transaction, Principal Investing and
Commercial Mortgage Activities ("ITPICM")
Building Sustainable Earnings Power
17
Pre-Tax Adjusted Operating Income
Pre-Tax Adjusted Operating Income
1)
Based on after-tax adjusted operating income for the year ended December 31, 2010 and overall effective tax rate for the Financial Services Businesses.
2)
ITPICM contribution represents revenues net of directly associated costs before allocated compensation including Incentive Awards; excludes agency
origination activities.
(2)
$ millions
20% ROE
(1)


Investor Day 6.9.2011
Robust institutional and retail businesses attract and retain talented
investment professionals
Strong investment performance has contributed to significant third party flows
and growth in AUM
Asset management fees have been a stable percentage of AUM historically
and are expected to grow about in line with AUM
Asset management business has operating leverage; therefore, AOI
attributable to asset management fees grows faster than revenue from fees
ITPICM activities are sources of additional revenue and AOI, but
are
managed to be smaller and more stable than in the past
Our business model positions us well for continued growth and high ROE
Key Takeaways
18


PRUDENTIAL ANNUITIES
PRUDENTIAL ANNUITIES
MARKET-LEADING VALUE PROPOSITION
MARKET-LEADING VALUE PROPOSITION
DRIVES GROWING RETURNS AND IMPROVING RISK PROFILE
DRIVES GROWING RETURNS AND IMPROVING RISK PROFILE
STEVE PELLETIER
STEVE PELLETIER
PRESIDENT
PRESIDENT
PRUDENTIAL ANNUITIES
PRUDENTIAL ANNUITIES


Highly differentiated and sustainable strategy
#1 in advisor-sold variable
annuity sales
(1)
Leading positions in independent financial
planner, wirehouse, bank and insurance
agent channels
“Highest Daily”
living benefits serve
retirement income security needs of
attractive, growing market
Contract-level product based risk
management protects account values;
proven through financial market meltdown
Prudential Annuities
Superior Value Proposition and Business Prospects
1
Business growth driven by
strong net flows
Growing returns on
increasing base
Popularity of auto-
rebalancing products drives
improving overall risk profile
Demographic “push”
and individual
retirement responsibility
provide sustained
growth opportunity
1)
Source: VARDS 1Q’11 Report, Advisor-sold, excludes group/retirement plan contracts.
Proven Value Proposition
Proven Value Proposition
Market Leadership
Market Leadership
Strong Business Prospects
Strong Business Prospects
Investor Day 6.9.2011


Investor Day 6.9.2011
Drivers of Market Leadership
2
Innovative retirement
income guarantee features
Proven product-based risk
management protecting
account values
Sophisticated
hedging capabilities
Broad multi-channel
distribution
Scale supporting efficient
cost structure
Brand, reputation and
demonstrated commitment
to market


Investor Day 6.9.2011
($ millions)
Variable Annuity
Variable Annuity
Assets Under Management
Assets Under Management
(1)
(1)
Advisor-Sold
Variable
Variable
Annuity
Annuity
Sales
Sales
(1)
(1)
Prudential Annuities
1Q11 Asset and Sales Rankings
1)
Source: VARDS 1Q’11 report.  Advisor-sold, excludes group/retirement plan contracts.
($ millions)
3


Investor Day 6.9.2011
Building Multi-Channel Distribution Strength
4
Prudential
Prudential
Individual
Individual
Annuity
Annuity
Gross
Gross
Sales
Sales
(1)
(1)
1)
In millions; includes variable and fixed annuities.
2008
2008
$10,329
$10,329
2010
2010
$21,754
$21,754
Insurance
Agents
24%
Bank
7%
Independent
57%
Insurance
Agents
13%
Bank
17%
Wirehouse
21%
Independent
49%
Wirehouse
12%


Investor Day 6.9.2011
Product Design:
The Highest Daily Lock-In
Hypothetical for illustrative purposes only.
5
Prudential’s unique Highest Daily Product 
Prudential’s unique Highest Daily Product 
is a powerful feature that continues to drive strong sales
is a powerful feature that continues to drive strong sales.
5
Account Value
This is a hypothetical example for illustrative purposes only. It does not reflect a specific annuity or the performance of any investment.
Source for percentages:  Standard & Poor's, Barclay's Capital; based on analysis of 2,245 rolling ten-year periods assuming 80%
allocation to equities and 20% allocation to bonds.
What are the chances
of a daily lock-in
capturing the
best day?
100%
What are the chances
of a quarterly lock-in
capturing the
best day?
6%
What are the chances
of an annual lock-in
capturing the
best day?
2%


Investor Day 6.9.2011
Product Embedded Risk Management
Protects Account Values at Contract Level
6
Note: For illustrative purposes, not representative of actual results.
Powerful algorithmic risk mitigation tool protects client account
Powerful algorithmic risk mitigation tool protects client account
values in market downturns and improves our risk profile.
values in market downturns and improves our risk profile.
6
Account Value without auto-rebalancing
Account Value with auto-rebalancing
Time
Account
Value


Investor Day 6.9.2011
$0
$50,000
$100,000
$150,000
$200,000
$250,000
0
60
120
Protected Withdrawal Value
Total Account Value
Bond Fund Value
Account Value and
“Protected Withdrawal Value”
“PWV”: notional amount
for calculation of
lifetime annual withdrawals
Year
0
6
12
7
Account
value
available to
customer
Market Downturn Scenario
Market Downturn Scenario
(1)
(1)
(“PWV”) 
1)
Highest Daily Lifetime Income (HDI) – sub-accounts suffer 30% decline in year 1, followed by 0% sub-account return thereafter; bond fund assumed annual return of 3%. No
withdrawals through end of year 12. All quoted returns are net of fund management and base policy fees. The fee for HDI was explicitly deducted from the account value on
a quarterly basis.


Investor Day 6.9.2011
Guaranteed Lifetime Withdrawals
Client’s Account Value Pays First
Account Value
Client Age
60
72
85
Year
0
12
25
Annual Payments = $10,000,
5% x Protected Value
Accumulation Period
Accumulation Period
Retirement Period
Retirement Period
= Customer account value withdrawals
= Prudential funds
Market Downturn Scenario
Market Downturn Scenario
(1)
(1)
81
8
$0
1)
Highest Daily Lifetime Income (HDI) – sub-accounts suffer 30% decline in year 1, followed by 0% sub-account return thereafter; bond fund assumed
annual return of 3%. Withdrawals commence at end of year 12. All quoted returns are net of fund management and base policy fees. The fee for HDI was
explicitly deducted from the account value on a quarterly basis.


Investor Day 6.9.2011
Auto-Rebalancing
Proven Through Financial Market Crisis…
and Beyond
9
This illustration analysis for HD Lifetime Seven assumes a $500,000 initial investment into the AST Capital Growth Portfolio & AST Investment Grade
Bond Portfolio and election on February 23, 2009 of the 90% limit on bond fund allocation. 
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Protected Withdrawal
Value +28%
HD7 Account Value
+26%
Account Value w/o
Auto-rebalancing
Formula (3%)
S&P 500 (2%)
Account Value
% of HD Account
Value Invested in
Customer-Selected
Funds
(1)
1)
Assumes investment of funds in S&P 500 index on launch date of HD Lifetime Seven, January 28, 2008.


Investor Day 6.9.2011
7.2%
0.1%
18.0%
6.0%
-1%
1%
3%
5%
7%
9%
11%
13%
15%
17%
19%
20% loss of account value
33% loss of account value
Comparison of a VA with Auto-Rebalancing
to a VA without Auto-Rebalancing
10
Probability that a client’s account value suffers a
20%
or
33%
loss
over
a
hypothetical
ten-year
period
(1)
Variable Annuity (“VA”) with
Auto-Rebalancing
Variable Annuity without
Auto-Rebalancing
Based on
Ernst & Young
Monte Carlo
simulation
Limited “opportunity cost”
~40 bps mean return reduction
1)
Key assumptions used in analysis: Fees (same for both VAs): Mortality and Expense charge of 1.35%, Asset Management fees of .95%, and lifetime
withdrawal benefit fee of 1%.  Asset allocation: 55-year-old client’s original asset allocation assumed to be 70% equities and 30% fixed-income.  Asset transfer
algorithm: The algorithm used in this analysis is the same algorithm employed in Prudential’s Highest Daily Income Benefit and Premier variable annuities.
This analysis is not intended to be indicative of actual results for Prudential’s or any other provider’s variable annuity. While the algorithm is intended to reduce
account value volatility, it is not a tool to optimize investment results. The projections generated by the Ernst & Young Monte Carlo simulation regarding the
likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results. The
analysis presents a range of possible outcomes; the calculated results will vary with each use and over time.


Investor Day 6.9.2011
Improving Risk Profile
14
11
Variable
Annuity
Account
Values
with
Living
Benefits
with
auto-rebalancing
feature
Variable Annuity Account Values without any Living Benefit options
Variable
Annuity
Account
Values
with
Living
Benefits
with
auto-rebalancing
feature
The accelerated growth in our overall block has also increased the percentage of algorithmic
mechanism
based
account
values,
which
will
continue
to
improve
the
level
and
volatility
of
returns.


Investor Day 6.9.2011
2008
2009
2010
Strong Net Sales Contribute to
Growing Account Value Base
(1)
12
1)
Account values as of end of period; includes variable and fixed annuities. In billions.
$63.3
$63.3
$10.3
$10.4
$84.0
$84.0
$14.6
$7.6
$106.2
$106.2
Account values
Net sales
Market appreciation and other activity


Investor Day 6.9.2011
Well Positioned to Retain
Auto-Rebalancing Business In-Force
13
Less Than 1%
Less Than 1%
1% to 3%
1% to 3%
Over 3%
Over 3%
6%
2%
92%
54%
10%
36%
25%
5%
70%
Surrender
Surrender
Charges
Charges
Applicable
Applicable
to
to
Account
Account
Values
Values
(1)
(1)
1)
Surrender charges as percentage of variable annuity account values; as of March 31, 2011.
Auto-Rebalancing
$65 B
Non-Auto-Rebalancing
$45 B
Total
$110 B


Investor Day 6.9.2011
Growing Returns on an Increasing Base
14
1)
Excludes market
driven
and
other
discrete
items
disclosed
by
the
company
including
unlockings
of
deferred
policy
acquisition
and
other
costs
and
reserves
for guaranteed minimum death and income benefits. See “Reconciliation for Individual Annuities pre-tax adjusted operating income excluding disclosed
items”
within this presentation for further information.
2)
Pretax adjusted operating income excluding disclosed items as percentage of average account values for variable and fixed annuities.
($ millions)
Adjusted Operating Income –
Excluding Disclosed Items
Investor Day 6.9.2011


Improving Product Mix and Market Performance
Drive Growing Returns
15
Net
revenues
(1)
as
percentage
of
average
account
values
(2)
Operating
expenses
(1)
as
percentage
of
average
account
values
(2)
“ROA”: Pretax adjusted operating income excluding disclosed items
as
percentage
of
average
account
values
(2)
2007
2008
2009
2010
1Q11
Investor Day 6.9.2011
2.31%
2.32%
2.48%
2.53%
2.55%
1.55%
1.60%
1.95%
1.80%
1.69%
0.76%
0.72%
0.53%
0.73%
0.86%
1)
“Net revenues” and “operating expenses” based on adjusted operating income excluding market driven and other discrete items disclosed by the
company including unlockings of deferred policy acquisition and other costs and reserves. “Net revenues” and “operating expenses” reflect
reclassification of certain amounts included in reported revenue and expense line items (e.g., asset management fees netted against revenues for
purposes of this display).
2)
Annualized for interim period.


Investor Day 6.9.2011
Market leadership driven by superior value proposition
Expanding distribution strength across multiple channels
Popularity of auto-rebalancing products driving improving
risk profile
Product structure, strong net sales and market performance
producing increasing returns on a growing base of business
Sustainable, profitable growth in an attractive market
Key Takeaways
16


PRUDENTIAL FINANCIAL, INC.
JOHN STRANGFELD
CHAIRMAN AND CEO


Investor Day 6.9.2011
Key Takeaways
Key Takeaways
1
Attractive return opportunities in high quality businesses, supported by
strong balance sheet
Balanced portfolio of selected risks; improving risk profile
Expanding distribution: market leadership across multiple channels
Growth engines in International Insurance, Annuities and
Asset Management
Capital management: balanced approach to investing in businesses,
returning capital to investors
Proven acquisition and integration track record
Seasoned management team; focus on talent and leadership