Exhibit 99.1
True Drinks Announces Exploration of Strategic Alternatives;
Presenting at
Maxim Beverage Conference
IRVINE,
CA – (November 6, 2017) - True Drinks Holdings, Inc. (OTC
PINK: TRUU) (the “Company” or “True
Drinks”), makers of AquaBall®
Naturally Flavored Water, the healthiest children's beverage
on the market and Bazi®
All
Natural Energy, today announced that its Board of Directors,
working together with its management team and legal and financial
advisors, has commenced a process to explore and evaluate potential
strategic alternatives focused on maximizing shareholder value.
These alternatives could include, among other things, the sale of
the company, a merger with another party, a strategic transaction,
or continuing to execute on the Company’s business
plan.
"True
Drinks’ Board of Directors is committed to fully evaluating
appropriate strategic alternatives while simultaneously supporting
the Company's management and employees in their ongoing efforts to
innovate the beverage category and meet the needs of consumers
looking for healthy beverages with all-natural ingredients and a
focus on zero calories and zero sugar," said James J. Greco, CEO of
True Drinks. "We believe pursuing these complementary paths is in
the best interests of our shareholders and is designed to maximize
the Company’s value."
The
Company's Board has not set a timetable for this process nor has it
made any decisions related to any strategic alternatives at this
time. There can be no assurance that the exploration of strategic
alternatives will result in a transaction. The Company does not
intend to provide updates unless or until it determines that
further disclosure is appropriate or necessary. Maxim Group, LLC is
acting as financial advisor to the Company. Disclosure Law Group, a
Professional Corporation, of San Diego, California is acting as
legal advisor.
In
addition, the Company also announced that management has been
invited to present at Maxim Group’s Innovative Leaders in
Beverage Institutional Investor Conference on Thursday November 9,
2017 in New York City. Management will be available for one-on-one
meetings as well as participating in a panel discussion where the
Company will unveil its latest new products and discuss its
financial performance and outlook for 2018. For further
information, or to RSVP to the event or to request a one-on-one
meeting, investors may contact ConfRSVP@maximgrp.com.
Mr.
Greco added, “AquaBall continues to innovate the category and
meet the needs of consumers looking for children’s beverages
with zero calories, zero sugar and all-natural ingredients.
AquaBall is far healthier for kids than anything else on the
market. Awareness of the issues caused by excess sugar consumption
in children continues to grow. Our goal is to be a solution to the
epidemics of childhood obesity and juvenile
diabetes.”
AquaBall
is available at major retailers as well as a growing list of
convenience stores and is available in four flavors in our single
bottle and six-pack offerings. Both AquaBall and Bazi are available
on Amazon.com.
About True Drinks
True
Drinks Holdings, Inc., the holding company for True Drinks, Inc.,
is a healthy beverage provider. Its flagship product is
AquaBall® Naturally Flavored Water a healthy alternative to
the other products in the children’s beverage market. True
Drinks has licensing agreements with Disney and Marvel for use of
their characters on bottles of AquaBall. AquaBall is a naturally
flavored, vitamin-enhanced, zero-calorie, preservative-free,
dye-free, sugar-free alternative to juice and soda. AquaBall is
currently available in four flavors: fruit punch, grape, strawberry
lemonade and berry. Their target consumers: kids, young adults, and
their guardians, are attracted to the product by the entertainment
and media characters on the bottle and continue to consume the
beverage because of its healthy benefits and great taste. For more
information, please visit www.aquaballdrink.com
and www.truedrinks.com.
Investor information can be found at www.truedrinks.com/investor-relations/.
Proudly made in the USA.
FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical
facts are forward-looking statements as defined in the U.S. Private
Securities Litigation Reform Act of 1995. Words such as
"anticipate," "believe," "estimate," "expect," "forecast,"
"intend," "may," "plan," "project," "predict," "if," "should" and
"will" and similar expressions as they relate to True Drinks, Inc.
are intended to identify such forward-looking statements. True
Drinks, Inc. may from time to time update these publicly announced
projections, but it is not obligated to do so. Any projections of
future results of operations or the anticipated benefits of the
merger and other aspects of the proposed merger should not be
construed in any manner as a guarantee that such results or other
events will in fact occur. These projections are subject to change
and could differ materially from final reported results. For a
discussion of such risks and uncertainties, see "Risk Factors" in
True Drink's report on Form 10-K filed with the Securities and
Exchange Commission and its other filings under the Securities
Exchange Act of 1934, as amended. Readers are cautioned not to
place undue reliance on these forward-looking statements, which
speak only as of the dates on which they are made.
Contact:
Investor Relations
True
Drinks, Inc.
4
Executive Circle, Ste. 280
Irvine,
CA 92614
ir@truedrinks.com
949-203-3500