Exhibit 99.1
True Drinks Update on Convenience Store Channel
IRVINE,
CA – (Marketwire – January 9, 2017) – True
Drinks, Inc. (OTC QB: TRUU), makers of AquaBall™ Naturally
Flavored Water, the healthiest children’s beverage on the
market with no sugar, preservatives, calories, or artificial
flavors, today provided an update on the development of its
distribution in the convenience store channel.
In June
2016, True Drinks introduced a new preservative-free formulation of
AquaBall. Along with the change to a preservative-free formula
which came with a change to a hot-fill bottling process, the
AquaBall bottle was also changed. The new bottle was designed
around feedback from both consumers and retailers. For our
consumers, the new bottle now fits easily into cup holders, is
easier for children to handle, and has a wider mouth and cap. For
our retailers, our new bottle now fits into standard glide racks
which has opened AquaBall up to the convenience store channel. With
our prior bottle, AquaBall had very limited appeal in this channel.
Since the introduction of the new bottle, AquaBall has now been
authorized in over 7,000 convenience store locations with more to
come in 2017.
According
to NACS Online, as of December 31, 2015, there were a total of
154,195 convenience stores with 63.1% (97,359) of these stores
being single-store operators. Total sales of packaged beverages in
these stores were over $34 billion in 2015.
Jeff
Culbertson, Executive Vice President of Sales of True Drinks,
commented, “We are very pleased with our early progress in
the convenience store channel. To date, we have secured placement
in over 7,000 convenience store locations, and we look to
dramatically increase this figure throughout 2017. We feel that we
can take a significant percentage of kids’ beverage sales as
our distribution of AquaBall increases, not just with large
national and regional chains, but also with single-store operators
serviced by our extensive DSD Network.”
Kevin
Sherman, CEO of True Drinks, added, “The convenience channel
is paying more attention than ever to the healthy consumer on the
go. That very consumer is not only looking for healthier options
for themselves, but for their children, as well. AquaBall provides
parents a smart and quick means of hydration on the go. We are
confident that we will take significant market share away from
juice and other sugary beverages marketed to children in the
convenience channel.”
About True Drinks, Inc.
True Drinks is a healthy beverage provider with licensing
agreements with Disney and Marvel for use of their characters on
its proprietary, patented bottles. AquaBall™ is a naturally
flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free
alternative to juice and soda. AquaBall™ is currently
available in four flavors: orange, grape, fruit punch and berry.
Their target consumers: kids, young adults, and their guardians,
are attracted to the product by the entertainment and media
characters on the bottle and continue to consume the beverage
because of its healthy benefits and great taste. For more
information, please visit www.aquaballdrink.com
and www.truedrinks.com.
Investor information can be found at www.truedrinks.com/investor-relations/.
Proudly made in the USA.
FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical
facts are forward-looking statements as defined in the U.S. Private
Securities Litigation Reform Act of 1995. Words such as
"anticipate," "believe," "estimate," "expect," "forecast,"
"intend," "may," "plan," "project," "predict," "if," "should" and
"will" and similar expressions as they relate to True Drinks, Inc.
are intended to identify such forward-looking statements. True
Drinks, Inc. may from time to time update these publicly announced
projections, but it is not obligated to do so. Any projections of
future results of operations or the anticipated benefits of the
merger and other aspects of the proposed merger should not be
construed in any manner as a guarantee that such results or other
events will in fact occur. These projections are subject to change
and could differ materially from final reported results. For a
discussion of such risks and uncertainties, see "Risk Factors" in
True Drink's report on Form 10-K filed with the Securities and
Exchange Commission and its other filings under the Securities
Exchange Act of 1934, as amended. Readers are cautioned not to
place undue reliance on these forward-looking statements, which
speak only as of the dates on which they are made.
Contact:
Investor Relations
True
Drinks, Inc.
18662
MacArthur Blvd., Ste. 110
Irvine,
CA 92612
ir@truedrinks.com
949-203-3500