STOCK-BASED AWARDS (Tables)

12 Months Ended

Dec. 31, 2020

Share-based Payment Arrangement [Abstract]

Schedule of Stock Based Compensation Expense

Stock-based compensation expense was as follows (in thousands):

	Years ended December 31,
	2020		2019		2018
Cost of goods sold — Retail	$	169	$	212	$	201
Sales and marketing	799		1,941		1,728
Technology	2,296		5,796		2,066
General and administrative	9,666		10,280		10,361
Total stock-based compensation expense	$	12,930	$	18,229	$	14,356

Summary of restricted stock award activity

The following table summarizes restricted stock award activity (in thousands, except fair value data):

	2020			2019			2018
	Units	Weighted Average Grant Date Fair Value		Units	Weighted Average Grant Date Fair Value		Units	Weighted Average Grant Date Fair Value
Outstanding—beginning of year	1,051	$	26.22	559	$	44.08	540	$	17.05
Granted at fair value	484	10.39		982	17.80		387	65.42
Vested	(710)	23.58		(270)	34.92		(234)	17.68
Forfeited	(186)	23.43		(220)	23.36		(134)	42.85
Outstanding—end of year	639	$	17.98	1,051	$	26.22	559	$	44.08