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ACCOUNTING POLICIES (Details 4) (USD $)
3 Months Ended 9 Months Ended 12 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
item
Sep. 30, 2011
Dec. 31, 2011
Revenue recognition          
Number of primary sources of revenue     2    
Number of principal segments     2    
Product delivery period from date of shipment, minimum     1 day    
Product delivery period from date of shipment, maximum     8 days    
Fulfillment partner revenue          
Maximum revenue from other businesses as a percentage of total net revenues     1.00%    
Club O loyalty program          
Expiration period of Club O reward dollars after expiration of the customer's membership     90 days    
Deferred revenue          
Likelihood of gift card redemption to be remote, period     36 months    
Sales returns allowance          
Sales return period for which full refund will be granted     30 days    
Sales return period for which reduced refund will be granted     30 days    
Sales return received at returns processing facility for which reduced refund will be granted, period     45 days    
Allowance for sales returns     $ 6,300,000   $ 10,900,000
Credit card chargeback allowance          
Credit card chargeback allowance 157,000   157,000   187,000
Cost of goods sold          
Total revenue, net 255,352,000 239,738,000 757,255,000 740,200,000  
Total revenue, net (as a percent) 100.00% 100.00% 100.00% 100.00%  
Cost of goods sold          
Product costs and other cost of goods sold 196,522,000 189,074,000 582,436,000 573,204,000  
Fulfillment and related costs 12,288,000 12,291,000 37,600,000 38,769,000  
Total cost of goods sold 208,810,000 201,365,000 620,036,000 611,973,000  
Product costs and other cost of goods sold (as a percent) 77.00% 79.00% 77.00% 78.00%  
Fulfillment and related costs (as a percent) 5.00% 5.00% 5.00% 5.00%  
Total cost of goods sold (as a percent) 82.00% 84.00% 82.00% 83.00%  
Gross profit 46,542,000 38,373,000 137,219,000 128,227,000  
Gross profit (as a percent) 18.00% 16.00% 18.00% 17.00%  
Advertising expense          
Advertising expense 12,800,000 11,700,000 37,000,000 35,900,000  
Prepaid advertising expense $ 2,100,000   $ 2,100,000   $ 1,400,000