EX-99.01 2 v381637_ex99-01.htm EXHIBIT 99.01

Exhibit 99.01

 

Interview discussion guide for Foster Wheeler customers

 

Set up for interviewees includes:

 

·Introduction and reference to the phone / email introduction made by Foster Wheeler on behalf of BrandCap
·Reassurance of confidential responses
·The type of questions and topic areas to cover off

 

 

Context

 

·We are BrandCap, a brand consultancy. We offer a diverse set of brand related services with the aim of optimising the performance of brand as an asset within an organisation.
·We have been engaged by AMEC as part of the potential integration process of Foster Wheeler.
·This interview is an important step in the integration process where we anonymously collect the thoughts and insights from customers.

 

 

Introduction and background

 

·Please can you give a quick overview of your role today, what you are responsible for in the business and how long you have been with the business?
·Please can you describe the nature of your relationship with Foster Wheeler? Which geographies and services do you use and how long have you been a customer?

 

 

Decision making criteria

 

·Thinking about when you are choosing a partner to work with, can you talk us through the main criteria you consider?
·Why are they important and could you rank them from most to least important?
·Do you see these changing in the next 3-5 years?

 

 

Performance in the market

 

·When making a decision on a partner to select, which E&C firms do you typically consider? Does this change by geography or service you require?
·How would you sum up the key strengths and weaknesses of each of these E&C companies?

 

 

Thinking specifically about Foster Wheeler

 

·In addition to what’s been mentioned above, how would you sum up Foster Wheeler’s key point of difference?
·Thinking about Foster Wheeler’s business, could you describe what they stand for?
·In terms of moving the industry forwards, how progressive do you think they are? Can you think of any examples where they have demonstrated leadership in their products and services?
·How would you describe the experience you receive when you interact with Foster Wheeler? Does this vary by geography and / or service offer?
·Is there anything in the experience which sets them apart from other E&C companies you have worked with?

 

 
 

 

Potential opportunity

 

·Thinking about the potential merger between AMEC and Foster Wheeler, what potential benefits do you expect this will mean for you?
·How is the market changing and what advice would you give to your suppliers to meet these changes?

 

 

Wrap up

 

·Is there anything that we haven’t covered that you think is important for us to know?